10 Killer Ways To Generate Publicity For Your Brand

Are you getting enough publicity for your business?

Let’s face it; if your business is not getting any publicity at all then it will never survive. Publicity is spreading the word about what your business is all about and what it can offer.

Although it’s ideal to have your business featured regularly in magazines, newspaper, radio, and television, the problem is, this can cost you a fortune especially if you’re aiming for a TV ad. The production cost alone is enough to make you broke if your financial situation is tight.

The good news for frugal entrepreneurs like myself is that getting media coverage for your business for a slight fee or even for free is not that hard if you know what you’re doing.

If you’re interested in generating publicity for your business, then here are 10 effective tips to attract media:

1. Make HARO a part of your marketing plan

If you haven’t heard of HARO then you are seriously missing out. HARO (Help A Reporter Out) is an awesome website that connects reporters who are looking for experts in a variety of industries with people who are an authority in their field.

You can be an entrepreneur, a therapist or even a financial adviser – if the reporter wants a story, you just need to put your hands up and you get free publicity. All you have to do is go to HelpaReporter.com, sign up for a free account and once you’d done that you’ll start receiving queries directly to your email from various reporters. Just go through the queries and respond to the ones that are suited to your business or your area of expertise and if the reporter likes your response voila! Free publicity.

2. Try to win an award

Award-winning businesses are always a target for the press, so if you want the press to come to you then submit your business to as many award-giving bodies as you possibly can. If you end up winning an award at some point then the press itself will come knocking on your door.

3. React to a trending topic

If there’s a trending topic that everyone is talking about then it’s a good idea to react to the story and make sure your opinion is all over your website and social media channels. Of course, you have to make sure that your reaction is of value and highly engaging, chances are, journalists will be searching the internet for reactions about the trending topic and if your reaction is controversial or valuable they’ll quote you in their article.

4. Offer free valuable information

Everyone loves free stuff, you do, I do and I’m pretty sure all the reporters do. If you’re an expert in your niche then why don’t you blog on your website and promote it all over your social media platforms? Most of the time if the reporters are doing a story on a specific topic they’ll start looking for quotes from experts so if your posts are incredibly detailed and valuable you’ll get quoted by various journalists so you’ll drum up publicity for your business. There are probably millions of experts all over the world who know what you know or who know more about you in a certain subject matter so you might as well be known as the person who revealed the information and gets the better out of everyone else.

5. Use Fiverr to generate publicity

If you have a slight marketing budget then Fiverr is just the website for you. For as little as $5 you will find a number of bloggers and reporters looking to exchange a story in exchange for payment. The bigger the website they are writing for the more expensive the fee, but if you want to kick things off with five bucks then why not right?

6. Get involved with charity organizations

Getting involved with charity organizations is always good publicity because it helps with your brand’s image, especially the high profile ones like Cancer Council or Save the Children Foundation. Instead of handing out cash which doesn’t do much for your image, why don’t you try to organize an event and raise funds for a worthy charity organization? Not only will you be helping other people out, you’ll also be raising your brand’s image. Most publications would willingly go to a fundraising event if it’s supporting a notable charity organization.

7. Organize an ex-deal with bloggers

If you want to generate publicity for your business then you need to start small and work your way up. First, try to get bloggers to take notice of you and then reporters from much bigger publications will follow. Try to offer your products for free to a blogger in exchange for a write-up. I doubt the less popular bloggers would say no to you.

8. Offer your expertise to media outlets

A great way to generate publicity for your business is to share your expertise to magazines and publications. Try to reach out to publications, magazines, and authoritative media outlets and explain your expertise. Or better yet, try to get someone you know to pretend to be your secretary to make you seem a lot more successful and bigger – get that person to reach out and email the media. A Free insight from an expert is very helpful since publications are always looking for new content on their websites.

9. Try to solve a trending problem

If you’re an entrepreneur then you need to be up to date with the most trending topic so that you can use it to generate publicity for your business. If there’s a trending topic like “how to keep up with the rising costs of housing” then why don’t you offer a solution to this problem? Write a solution on your blog and make sure the article gets out especially social media. if you’re confident that your solution is authoritative enough try to post it on Facebook and then boost your post. if you can get Facebook users to like it and share it then it might get picked up by a reporter looking to make a story on that trending topic. If you can position yourself as an expert when it comes to solving problems then the media themselves will be clamouring for an interview.

10. Try to beat a world record

Everyone loves a world record holder so if you can be a world record holder then you’re well on your way of getting free publicity from the all over the world. Someone I know hired a really young person to be the editor-in-chief of one of his magazines. Eventually, the kid was named as the younger editor-in-chief ever and you can only imagine how much free publicity that garnered.

In conclusion

Getting the word about your business can be extremely hard especially when you are working with little, or no marketing budget. That’s why you have to work smarter not harder to get the media to pay attention. If you can follow the tips above then you’re guaranteed to get publicity for your business.

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