Bryan Legend quit school at the age of 20. Yet today, at the age of 37, despite quitting school at an early age, he still ended up becoming an inspiring self-made millionaire. His against-the-odds persistence enabled him to make a name for himself in the Cryptocurrency sector and beyond. Starting with Blockchain, which he studied for years, learning the fundamentals of it, he was able to master the art and craft of Cryptocurrency to near perfection. This culminated in the versatile entrepreneur climbing the ladder up to becoming an expert in that niche – with the creation of Clever DeFi, showing the results of his hard work.
One of the potential benefits of a short-long term investment strategy is portfolio diversification. This is a concept that Bryan understands very well. His first stint in the entrepreneurial sector was back in his marketing days. Today, with this concept of short-long investment strategy, Bryan’s success can be seen through the number of tentacles his brand is spread to, among which are online marketing ventures, becoming a pioneer in SEO, SMM, and SEM. Not to mention there’s also TWILX; a digital advertising firm he created from scratch. Then, of course, there’s Clever DeFi, which he believes is the future of financial investment.
Bryan is also a firm believer in branding, a concept on which his business success is built upon. He believes that the way people perceive your company is a direct reflection of how they will engage with you.
The person without a purpose is like a ship without a rudder. According to Rick Warren, the greatest tragedy in life is not death but life without purpose. Bryan seemed to take this quote to heart, for, in his early twenties, he discovered he was a gifted negotiator. Right there and then, he realised that his purpose lies in the business world. He subsequently developed his skill set in business negotiations, which would later pave way for him as he reached his way to the apex of the business world.
Global Millionaire magazine recently caught up with the inspirational Bryan Legend to discuss his journey to entrepreneurship and here’s what went down:
Can you please tell us something about yourself and what your business is all about?
I am a born entrepreneur and I have a passion for making a difference in business, namely in the Cryptocurrency space by introducing fresh ideas and concepts to the market in order to help and evolve the industry as a whole.
Clever DeFi is a Fintech company primarily focused on delivering decentralized finance applications within the Cryptocurrency industry. It supports a second choice for those who do not trust traditional banks, nor like the fact that they are receiving a complete cop-out toward extremely low-interest payments on their capital. The versa is to hold CLVA Cryptocurrency which delivers a much higher competitive interest yield.
When did your entrepreneurial flair first reveal itself?
In my school years, I never found myself compelled to learn and instead saw myself just breezing aimlessly without care to study at all. After dropping out 3 years before year 12 graduation, I entered the labour workforce and then progressed into sales where it did not take me long to work out that the blue-collar lifestyle was not for me and that I needed to get out of the rat race.
This is where I began to take deeper interests into self-development and knew wholeheartedly that the only way to get ahead is to do things myself without relying on anyone else, nor working for anybody else. I chose to learn the basics of business and expand my skill set through a hands-on approach combined with true hunger and determination to break through the resistance barrier.
Through years of persistence and numerous successful small internet e-commerce business startups I founded, I gained more knowledge and learned from mistakes made. I turned this into a cocktail for success by always going one step up with every new business I headed up. The world of Cryptocurrency presented itself to me as a fantastic opportunity to be a part of as I recognised there to be a lot of untapped possibilities.
As an entrepreneur, what is it that motivates and drives you?
What motivates and drives me is the attainment of a new goal through my persistence, tenacity, and focus on what needs to be done to meet my objectives. I treat any startup business I have started as a new birth coming to life that needs to be nurtured until it is strong enough to work on its own. Just like Elon Musk, I don’t let one-second pass by where I am not thinking about ways to improve, and as such, I believe personal growth, as well as the growth of a company or business, is a continued effort. One word I would describe life as an entrepreneur is “freedom.”
What were your top three motivations for starting your business?
1) The desire to solve the problem of low-interest rates for consumers paid by traditional banks for savings accounts.
2) The knowledge of how Blockchain can be used in order to facilitate this.
3) Confidence in my own abilities to be able to deliver to market what is promised.
What do you put your success down to?
The ‘never give up and hard work’ angle may seem cliché but it holds true time and time again for all accomplished individuals in any industry of business. Nothing comes from nothing so what you get out of something is in direct proportion to what you put into it. The more time and energy you spend on improving your idea or business, the more success you will benefit from it in the long run. There is no secret to success other than completing the actions required in order to achieve your entrepreneurial vision or personal goal.
What would you say are the key elements for starting and running a successful business?
Solving an actual need though adds a unique value proposition that your business offers by focusing on your customers’ interests first and of course securing ongoing revenue streams with an effective cost structure and strong marketing initiatives and reward system.
What do you hope to see happen in the near future for Cryptocurrencies all over the world?
I personally believe we are nearing the tail end of a current bull market with the end more than likely aiming to take place at the end of the year. With this being said, there is much hype and foolish money entering the market from retail investors who really have no clue about what they are actually buying at all. They are new to Crypto and just go with the Fomo crowd. There can be money to made in the interim but for seasoned veterans that have been through these cycles, it will more than likely end in tears for most that are not smart enough to know when to get out before losing it all in over-hyped risky altcoins.
What I would like to see happen is the complete disbandment of all those scam projects and Cryptocurrencies with no use case or utility behind them to disappear and clear up the way for the actual legitimate ones to stand tall. There is way too much money being “invested” into Cryptocurrencies right now like Dogecoin which was created as just a meme without any fundamentals or development. We need to see useless Cryptocurrencies leave the space for good.