How to Develop an Effective Influencer Marketing Strategy In 2023

Influencer marketing has gained traction in the world of digital marketing in recent years. It is a type of marketing that leverages the influence of popular individuals, known as influencers, to promote a product or service. Below we will provide a guide to influencer marketing and explain how businesses can use it to grow their brand.

What is Influencer Marketing?

Influencer marketing is a type of marketing where businesses partner with popular individuals who have a significant social media following. Influencer marketing seeks to capitalise on the influencer’s authority and popularity to promote a product or service to their followers. This type of marketing can be effective because consumers trust influencers and are more likely to buy a product they promote.

Types of Influencers

There are different types of influencers, and businesses need to choose the right type of influencer based on their goals and target audience. The most common types of influencers are:

  1. Mega-Influencers: These are celebrities or social media stars who have millions of followers.
  2. Macro-Influencers: Individuals with a significant social media following, typically between 100,000 to 1 million followers.
  3. Micro-Influencers: These individuals have a smaller fan base., typically between 10,000 to 100,000 followers.
  4. Nano-Influencers: These individuals have a very small following, typically less than 10,000 followers.

Choosing the Right Influencer

Businesses should consider their goals, target audience, and budget when choosing an influencer. Mega-influencers are expensive but can reach a large audience, while nano-influencers are more affordable but have a smaller reach. Businesses should also consider the influencer’s niche and whether their audience aligns with their target audience.

Creating an Influencer Marketing Campaign

Once businesses have chosen an influencer, they must create a marketing campaign. The first step is to set clear goals and objectives for the campaign. This could increase brand awareness, drive sales, or promote a new product.

The next step is creating content the influencer will share with their followers. This could be a product review, a sponsored post, or a social media challenge. The content should align with the brand’s message and be engaging for the influencer’s audience.

Assessing the Performance of an Influencer Marketing Campaign

Determining the return on investment (ROI) requires measuring the effectiveness of an influencer marketing strategy. To evaluate the campaign’s success, businesses should monitor KPIs like engagement rates, reach, and conversions. They should also consider the long-term impact of the campaign on brand awareness and customer loyalty.

Influencer marketing is an efficient technique for firms to promote their goods and services and reach their target market. Businesses can increase brand awareness, drive sales, and build customer loyalty by working with the appropriate influencer and producing interesting content. With the right strategy and measurement tools, influencer marketing can be a valuable investment for businesses of all sizes.

8 Best Strategies To Help You Raise Business Capital Effectively

Raising capital is a crucial step for any business, whether it’s a startup or an established company. The funds can help finance product development, expand operations, or improve marketing strategies, among other things. However, finding the right investors or lenders can be challenging, especially in today’s competitive market. Here are some tips to help you raise business capital.

Develop a comprehensive business plan

A solid business plan is the foundation of any successful fundraising campaign. Your plan should clearly articulate your company’s mission, goals, and growth strategy. Investors want to see a well-thought-out plan that outlines how you will generate revenue, reduce costs, and, ultimately, achieve profitability.

Know your target investors

Investors have different investment criteria, so you must tailor your pitch accordingly. For example, venture capitalists are interested in high-growth companies with disruptive technologies, while angel investors may focus more on the management team’s experience and the market opportunity.

Build relationships

Fundraising is not a one-time event but a continuous process. Building relationships with potential investors over time is essential, even if you’re not actively seeking funding. Attend industry events, join networking groups, and connect with investors on social media. The more investors you know, the better your chances of finding the right one for your business.

Leverage Crowdfunding

Crowdfunding platforms like Kickstarter and Indiegogo have become increasingly popular recently, especially for startups looking to validate their products and raise initial capital. Crowdfunding allows you to reach a broad audience and test the market demand for your product before approaching institutional investors.

Explore government grants and programs

Governments at all levels offer various grants and programs to support businesses, particularly those in the technology and innovation sectors. Look into federal, state, and local government programs that align with your business goals.

Consider alternative financing options

Traditional bank loans may not always be the best option, particularly for startups without a solid credit history. Alternative financing options like revenue-based financing, equipment financing, and merchant cash advances are worth considering, depending on your business’s needs and financial situation.

Prepare a compelling pitch deck

A pitch deck is a crucial tool for fundraising, and it should be visually appealing and persuasive. Your deck should include a clear value proposition, a detailed financial plan, and a roadmap for growth.

Demonstrate traction and proof of concept

Investors want evidence that your product or service has a market fit and that customers are willing to pay for it. Ensure you can demonstrate traction and proof of concept, such as customer testimonials, revenue growth, or partnerships with reputable companies.

In conclusion, raising business capital is critical to any successful venture. You can increase your chances of finding the right investors or lenders for your business and securing the funds you need to achieve your goals by following these tips. Remember, fundraising is a continuous process, and you should always build relationships and explore new financing options to support your growth.

Entrepreneur Spotlight: Meet Award Winning Actor, Director and Choreographer, Darrin Henson

Darrin is an award-winning talent who has been successful in the entertainment industry for three decades! – Known for working with stars such as Michael Jackson, Prince, Jennifer Lopez, Britney Spears, NSYNC, Xscape, and Jagged Edge, and appearing on fan favorites like Soul Food, Stomp The Yard, and current shows The Family Business and Double Cross, Darrin is showing no signs of slowing down. He is only evolving, taking command of his career by telling stories that matter to him and creating opportunities for other rising talent within the TV/Film industry. He also has a recent documentary in negotiations with major networks/ streaming services. 

We recently caught up with Darrin to discuss his journey in the industry, and here’s what went down:

When did your entrepreneurial flair first reveal itself?

As an entrepreneur, it really kicked in when I was about 18 years old. I was traveling to Japan and commissioned for a certain amount of money. Once I got there, I saw many opportunities, but I had to manage my schedule more effectively. I realized that I could make more money if I managed my time properly. That is when my flair for entrepreneurship kicked in.

What did your life look like before being an entrepreneur?

It looked like a guy from the Bronx who had a lot of big dreams, creativity, and energy – and it was dispersed all over the place. In other words, I had a lot of ideas that were just ideas. As an entrepreneur, I was able to make those ideas work. When I put those ideas to work, they started manifesting material gain through money and resources. So, we all have ideas, but until we can utilize them to help other people, then chances are, they will just continue to be dreams and ideas. I figured out that when you put your ideas to work, and they help someone else, you can create value for yourself and earn from that.

As a choreographer, actor, and author, what is it that motivates and drives you?

As a choreographer, it was creating dance steps that the whole world would do. As an actor, it’s being able to make people feel, and as an author, it is bringing information to the masses that helps them become more of what they want to be. 

In a word, describe your life as an entrepreneur and explain why.

Expanding: As an entrepreneur, I sold dance steps. As an actor, I sold emotion, and as an author, I sell philosophy and ideas. I am still growing and expanding, and my business is growing as I continue to do so.

What were your top three motivations for becoming a choreographer, actor, and author?

Michael Jackson for choreographer. For acting, it was Denzel Washington, John Travolta, and Charlton Heston. As an author, it was Walter Mosley. These people motivated and inspired me to pursue success in these three areas. I saw their success and their greatness, and that motivated me to want to be successful and great.

What do you put your success down to?

I attribute my success to consistent learning. I am a perpetual student. 

What would you say are the key elements for starting and running a successful business?

It would help if you had a well-thought-out business plan and a great team to help you execute it. 

What are the three biggest challenges you have faced growing the business, and how did you overcome them?

Marketing to a diversified audience, growing the brand beyond the black diaspora and protecting the brand from being stolen. 

I overcame them by 1) Making the effort to engage with audience members from different backgrounds by asking them questions and learning about what their needs were 2) Being able to speak different languages. I speak French, Spanish and Japanese. That helped me to sell to different audiences. I want to be able to inspire people of all races. When we are really trying to assist society in growing, we need to expand our consciousness to learn how to communicate with all kinds of people. Language is a key way to do that. Interestingly, sometimes people of other backgrounds are surprised. And to that, I say: “Utilizing the tools of education will surprise the uneducated and the educated when used properly.” 3) Copywriting and Trademarking. Anyone can be inspired by your product, use the phrases and work you have created, and make their products just like yours. You want to protect your brand from being hurt if you feel it is of value. You don’t want it to be used in any way you didn’t intend for it to be used.  

Does the loneliness of the entrepreneur really exist?

I think it can. Being a dreamer and a high achiever, only some people will understand your vision, and not everyone was given your vision. You can be around 100 people and still feel alone. There are times when I feel lonely. People don’t always get your fire; they don’t always get your vision and your focus. That can be lonely. But, being alone allows you to build even greater, so those people who don’t get you fall away. Those who do get you can help you meet a new level of growth. When you allow yourself to go through the pain of growing, remarkable things happen. They call them growing pains for nothing. So, in short, yes, loneliness does exist. It is a place that is necessary for growth. 

As you grew the business, what have been some of the most important leadership lessons you have learned?

To listen to the customers. To seek out new ways to communicate with your audience. To stay abreast of social and economic changes and to keep on top of different ways to process merchandising. 

What do you hope to see happen in the near future for small businesses worldwide?

That they grow into large businesses. I don’t believe in starting a business and, ten years later, still calling it a small business. If it remains small, it means you still need to grow it. I also hope that people find and learn the value of small businesses. I think when you are paying attention to the consumer and creating an answer to their needs, you create value. We create value for ourselves and our businesses if we listen and create products and services that people need and want to support. 

Justin Bieber’s Net Worth Dramatically Increases After Selling The Rights To His Music

Justin Bieber has reportedly sold the rights to his music to Hipgnosis Songs Capital for a massive sum.

NBC confirms that the deal includes a back catalog with over 290 titles, including mega hits such as “Sorry” and “Despacito.” The agreement is between Justin and U.K.-based Hipgnosis Songs Capital, which includes all of Bieber’s music released before Dec. 31, 2021.

Merck Mercuriadis, the founder and CEO of Hipgnosis Song Management, said in a statement. “The impact of Justin Bieber on global culture over the last 14 years has truly been remarkable… At only 28 years of age, he is one of a handful of defining artists of the streaming era that has revitalized the entire music industry, taking a loyal and worldwide audience with him on a journey from teen phenomenon to culturally important artist.”

Mercuriadis reveals that the acquisition ranked “among the biggest deals ever made for an artist under the age of 70.”

“Such is the power of this incredible catalog that has almost 82 million monthly listeners and over 30 billion streams on Spotify alone,” he further said.

NBC further revealed that Scooter Braun, the CEO of Hybe America and Bieber’s manager of 15 years, referred to the latest agreement as a “historic deal,” confirming in a statement: “When Justin made the decision to make a catalogue deal, we quickly found the best partner to preserve and grow this amazing legacy was Merck and Hipgnosis.”

“Justin is truly a once-in-a-generation artist, and that is reflected and acknowledged by the magnitude of this deal,” Braun revealed. “For 15 years, I have been grateful to witness this journey, and today I am happy for all those involved. Justin’s greatness is just beginning.”

The Wall Street Journal had previously reported that the deal was expected to reach around a massive $200 million value. However, TV1 News was not able to confirm the amount. 

Editorial credit: Jaguar PS / Shutterstock.com

Amazon Founder Jeff Bezos Admits Giving Away His $100 Billion Plus Fortune Is “Very Hard”

Amazon head honcho Jeff Bezos has revealed that it’s actually ‘not easy’ to give away his estimated over $100 billion fortune.

The Amazon founder revealed that he plans to give away ‘most’ of his massive fortune to various good causes. In fact, Bezos has already committed to giving $10 billion by 2030 to the Bezos Earth Fund to help combat climate change. He also recently gave a $100 million grant to country music superstar Dolly Parton so that she can continue her philanthropic work. Parton received the Bezos Courage and Civility Award from Bezos and Sanchez earlier this month. The award ‘recognises leaders who aim high, find solutions, and who always do it with civility’ according to Sanchez.

Bezos has also admitted that giving away his massive fortune is actually ‘very hard’. When he was interviewed by CNN, he said: “The hard part is figuring out how to do it in a levered way.”

“It’s not easy. Building Amazon was not easy. It took a lot of hard work, a bunch of very smart teammates, hard-working teammates, and I’m finding – and I think Lauren is finding the same thing – that charity, philanthropy, is very similar.”

He further said: “There are a bunch of ways that I think you could do ineffective things, too. So you have to think about it carefully, and you have to have brilliant people on the team.”

Editorial credit: dennizn / Shutterstock.com

Spotlight On Proxima: The Next Big Platform To Watch Out For In 2023

Thirty years ago, Justin Wang came to Australia to achieve financial freedom. However, he initially found it very difficult to make money in Australia. Even though the income is higher in Australia than in China, he could save only a few dollars.

He quickly found a way to remedy the situation. This was how PIA was born. Wang credits the realization of his dreams to his two-fold approach to prosperity: invest in a business and then advise others to do so. He feels that if he didn’t do that, he probably would not have achieved as extensive a portfolio as he currently holds today.

For Wang, a business owner’s priority always lies with the stakeholders. This includes all parties to the arrangement and the interests of society as a whole. This holistic approach is the cornerstone of Wang’s success and functions as a valuable lesson in entrepreneurial tactics.

Justin Wang is the embodiment of the self-made businessperson. From unassuming beginnings to life as a property magnate – he now personifies the paradigm for financial freedom. It always comes down to abundance as generated by collaboration.

Global Millionaire magazine recently caught up with Justin to discuss his vision for 2023, and here’s what went down:

Can you tell us about your vision for PIA in 2023?

I started the business in 2005 with a powerful mission, goal, and purpose: to achieve financial freedom. After 17 years of working hard, I eventually achieved that goal, so now I have new goals for 2023. My plan for 2023 is to keep the property management service in-house and integrate the agents from the PIA agency to the Proxima platform. We are managing 7000 properties in Australia which in hindsight is 5 billion worth in assets. I want to make sure our clients are looked after. I am also planning to set up the PIA school to continue promoting the PIA success formula to get more people to succeed. Even though many people already know the PIA concept, I still feel that you need someone to guide them and ensure they’re on the right path, and that’s what the school is all about.

Can you tell us more about Proxima? What’s this all about?

Proxima is an agent service platform that engages and promotes the PIA concept. I want hundreds, even thousands, of people to have their own businesses even though they still have their day jobs through this new platform. Proxima will take the hassle away from agents and will engage a large number of the broader community. Through this new platform, I hope to help the bigger community achieve financial freedom through Sydney residential property.

What are your personal goals for 2023?

I came to Australia in 1993. I was here roughly 30 years ago, and I’ve already achieved my personal goal of achieving financial freedom. To be honest I don’t have any more goals to achieve personally. Now my personal goal is about how many people I can help get into the property market. I want to teach as many people as possible on how to take advantage of the market and how they can benefit from it in the future.

What are your tips for people who will be affected by the high-interest rates next year?

Many people are hesitant to enter the property market because they feel that the high-interest rate will stop them from borrowing more money or won’t allow them to enter the property market. While everyone is so busy worrying about the soaring interest rates, people are forgetting that immigration numbers are high once again, so more people will be looking for a place to stay. Once supply increases, the demand will also increase. Yes, the interest rates might continue to rise, but who will bear the increase in interest rates? The tenants. Decade after decade, year after year, century after century – there will always be a time when the interest rates will keep going up. Still, if you know how the market works, you’ll keep the property you own because, eventually, you’ll be the winner when the interest rates drop. Do you want to think short-term or long-term? If you’re considering selling your property to avoid a higher mortgage, you’ve probably dodged a headache in the short term. But if you think long term, you have to keep in mind that rent will continue to increase yearly, so you’ll be the winner if you decide to keep your property.

Entrepreneur Spotlight: Get To Know The CEO and Visionary Behind Proximo Marketing Strategies

Courtney B. Riley is the CEO and visionary behind Proximo Marketing Strategies, an international marketing firm based out of Hampton Roads, Virginia.

Driven by passion and a calling to serve, Courtney leverages her talent for innovative thinking with a genuine enthusiasm for seeing others succeed, to help her clients find and pursue their true purpose while also providing them with the necessary tools to position their brands in the marketplace successfully. She is an active and appreciated member of her community, serving as adjunct faculty at local colleges, educating students on best practices for marketing in the 21st century, and serving on the board of several non-profit organizations. A published author and recent recipient of the 40 Under 40 and Woman of Excellence award, Courtney Riley has been called “One to watch in the marketing world,” by Authority Magazine.

With a decade of success behind her, Courtney now focuses her efforts on helping other entrepreneurs, CEOs and visionaries employ the principles of the Love-Centric Business Model to not only achieve success and fulfillment for themselves, their employees, and their customers but to do it all on their own terms.

Of course, more important than any professional accomplishments are the blessings Courtney counts in her personal life – her husband, Matt, teenage son, Dominic, and toddler, Bella. Yes. You read that right – a teenager and a toddler! Needless to say, Courtney knows a thing or two about chaos and overwhelm and practices what she preaches not only on the job but also at home, recognizing that living a life of love has also meant loving herself enough to prioritize self-care. When she’s not helping entrepreneurs thrive and build love-centric businesses, Courtney can be found soaking up family time and sunshine in the backyard, relaxing with yoga or enjoying a quiet moment with God’s word.

Global Millionaire recently caught up with Courtney to discuss her journey as an entrepreneur, and here’s what went down:

What are you currently doing to maintain/grow your business?

Nurturing relationships. Right now, as the world struggles to navigate a staffing crisis and heavy turnover, I’m investing time and energy into nurturing the relationships I have with my team and encouraging them to do the same with one another. Loving people that love our clients have a beautiful trickle-down effect! I’m also keeping the relationships we have with our current clients at the forefront of all we do, continuing to cultivate those relationships, and exploring how we can add even more value. 90% of our new business comes from happy clients that see what we can do, and share the impact with other business owners and leaders that they know. The best part about that? We get more clients like the ones we have (and love!). It’s a win-win!

What form of marketing has worked well for your business throughout the years?

Honestly, it’s pretty ironic, but I’ll always be a grassroots girl at heart. Cultivating relationships that already exist, and investing time and attention to those around me, has had the greatest ROI. I genuinely want the people around me to succeed, and I believe they feel that. Naturally, when people they know need to experience that same love and support, I’m the person they refer.

What social media platforms do you usually use to increase your brand’s awareness?

Facebook, Instagram, and (recently) TikTok.

What is the toughest decision you had to make in the last few months?

Declining work. Good work, with good prospects, We are BUSY. And if that busyness gets in the way of us delivering what a new client deserves, I refuse to take them on. It’s tough when you support a team financially, and even tougher when the prospect is someone that you’d genuinely WANT to work with. But no amount of money is worth your integrity (or quality of service) taking a back seat.

How has your business been affected by the COVID-19 pandemic?

I hate to say it, but it’s been a season of growth, in a big part from the impact of the pandemic. For years, businesses did things the same way they had always been done. Conservative entrepreneurs, who had once been innovative leaders, had become complacent. The pandemic shook the boat. It pushed people to embrace change that they had shied away from for decades. Suddenly, people that had watched my team and I help our clients take their business to new places, from the sidelines, needed and wanted us to help them navigate the changes they were forced to implement. In short, the pandemic shook the boat and made space for us to help people navigate the turbulent waters of marketing.

How have you adapted your business operations in response to COVID-19 and its associated impacts?

Fortunately, we were virtual prior to the pandemic, so we felt minimal hiccups in that regard. The unprecedented growth we experienced, however, took quite a bit of navigating. In fact, it’s still something we spend intentional time nurturing. We have weekly team meetings, quarterly (if not more frequent) team get-togethers, and even brought on a team member to help co-shepherd our team with me. She spends time in leadership development, and personal and spiritual growth, and acts as a safe-zone sounding board for our crew. Learning to love in a way that makes this team unique has been one of the most impactful adaptations our team has experienced!

What have been some of the most important lessons you have learned because of this pandemic?

If nothing else, the pandemic reminded me how little control we truly have, and how IN CONTROL our Heavenly Father is. I heard an analogy recently about a farmer that worked diligently on his land; tilling, planting, and watering his soon-to-be crops. Just like him, we are called to work with excellence in all things that we are given to steward, including our businesses, clients, and employees. We pour into them, invest into them, and nurture them with all that we have. But at the end of the day, whether the sun shines, rain falls and photosynthesis happens is not within the farmer’s hands. Similarly, after all of the hard work we put into our career tracks, God Himself has the final say on what sort of fruit they produce. The pandemic has increased both my faith and my resiliency!

What do you hope to see happen in the near future for small businesses all over the world?

I hope people let their boats shake. I hope they embrace change as gracefully as they can, and above all else, I hope that they prioritize the PEOPLE in their corner. Their clients, their employees, and their families deserve to be loved fiercely, at all costs.

What advice would you give to a newbie Entrepreneur setting up a new business in this pandemic?

Surround yourself with a tribe of people that are willing to pour into you. You need people that will be brutally honest and cheer you on, all at the same time. Find the ones that have been in the trenches and are living a life that you aspire to have, then humble yourself and ASK. FOR. HELP. We were ALL where you are right now, once!

Meet Lindsey Carnett, The CEO & President of Marketing Maven

Lindsey Cartnett started Marketing Maven after working at a public relations firm in Los Angeles, being the Marketing Director for a Scandinavian publicly-listed biosciences company, and starting a PR division for a multi-million-dollar advertising agency in Los Angeles. After many hours on the road commuting, at 26 years old, she was fearless and started Marketing Maven at the beginning of the Recession. She wanted to bring accountability to the public relations industry the same way that direct response advertisers brought attribution to their media dollars spend. She announced that she was doing PR for DR, meaning Public Relations for Direct Response, and launched into the direct-to-consumer marketing world, which had been her work experience from the early part of her career.

Global Millionaire recently caught up with Lindsey to discuss her journey as an entrepreneur and here’s what went down:

What are you currently doing to maintain/grow your business?

Today, Marketing Maven looks very different than it did in 2009. When Marketing Maven was born, the service offerings included Public Relations only. We have since added social media marketing, digital advertising, influencer marketing, email marketing, event support, market research, and creative services, including copywriting, graphic design, and website development. Marketing Maven is now bicoastal, with its headquarters in the Greater Los Angeles area and offices in New York City.

Marketing Maven continues to grow because we practice what we preach. We contribute articles to noteworthy media outlets, speak at conferences, have award-winning campaigns, announce significant agency news, and establish strategic partnerships that allow us to advance.

We also put our money where our mouth is in terms of having the core value of a growth mindset. This means being lifelong learners- something of paramount importance in a constantly evolving industry. Marketing Maven allows for education time for each employee and even sponsors it, so we are investing in employee education to improve our skill sets, learn more about the industries our clients work in, and cross-train our fellow staff. Our emerging leaders are strategically placed in leadership development programs and acquire new skills that they bring back to Marketing Maven.

What social media platforms do you usually use to increase your brand’s awareness?

Marketing Maven uses LinkedIn, Twitter, YouTube, Facebook, and Instagram to increase brand awareness. Each platform is important for current and prospective clients, new hire recruiting, and employee engagement.

What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?

Paid advertising only works if you have a solid strategy and Key Performance Indicators (KPIs) that you’ve established to gauge success. It’s important to start with a competitive analysis, understand your target audience and know what’s going to drive them to convert into qualified prospects. It’s more than getting a lead to your website. You must have a plan to keep them, as a nurture campaign with a series of relevant emails that have a substance of value to ultimately convert them into a valuable client.

What is your main tactic when it comes to making more people aware of your brand and engaging your customers? How did your business stand out?

Pre-pandemic, we’d walk tradeshows with clients, and they would do all of the selling for us. The best advocates are your existing clients who can show others the great work you’ve done for them. Today, we are working with our clients on case studies they are proud of that we can share with prospects to showcase our work. We are also submitting case studies for awards so we can highlight award-winning campaigns in our marketing efforts. It’s great for our clients and for us!

What form of marketing has worked well for your business throughout the years?

Word of mouth is the best form of marketing that has worked well for Marketing Maven throughout the years. Most of our business comes via referrals, so LinkedIn connections, one-on-one consultations, and a customized approach have proven successful year after year. We often do unique direct mailers before trade shows to request appointments and express our interest in working with specific brands.

What is the toughest decision you had to make in the last few months?

The toughest decision I had to make in the last few months was about office space. It’s hard to predict the post-pandemic office environment, but I think the hybrid office is here to stay, at least during the next 5 years.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

When I started Marketing Maven at age 26, I thought it was bad to get a business loan, so I put all my expenses on my personal credit cards. It wasn’t until I got more education about business financing that I realized that was a big mistake. I received an excellent education about business finances through the Goldman Sachs 10,000 Small Businesses Program.

What new business would you love to start?

I have many ideas for new businesses in many industries. Some are service-based and others are product-focused.

If you could go back in a time machine to when you were just starting, what would you do differently?

I would have invested more money in seasoned industry veterans with proven success in my industry who weren’t already from my existing network. I think that would have accelerated our growth even more meaningfully. The flip side is I have many great memories with people who I know, love, and trust. And to know I helped them get started and trained in their careers is very rewarding.

What is the best advice you have ever been given?

The best advice I received was from my first PR boss. He told me that to be successful in this industry, I needed to have tough skin. I couldn’t let the little stuff get to me or it could eat me alive. I was to think of oil and water and just let anything negative roll off me. I still remember the pep talk to this day!

What advice would you give to a newbie Entrepreneur setting up their first business?

My biggest advice to a newbie entrepreneur setting up their first business is to ask for help. I didn’t realize the number of free resources for entrepreneurs until I was years into my business. There’s SCORE, SBDC, WEV, and the list goes on! Many entrepreneurs are too proud to ask for help, but I will assure you that there are many blind spots along the journey, and being humble will get you a lot farther than being proud. Sometimes you don’t know what you don’t know. And to sit with that thought and being okay with it is the first step to seeking help from someone more seasoned with your best interest in mind.

It’s Official: Rihanna Is Now The Youngest Female Self-Made Billionaire

Rihanna is now officially the youngest person at 34 years old on Forbes’ 2022 list of self-made female billionaires in the United States amassing a whopping net worth of $1.4 billion.

Back in March 2019, Kylie Jenner held the title of youngest self-made billionaire after signing a distribution deal with beauty retailer Ulta for Kylie Cosmetics products. Forbes reported that this move helped increase Kylie Cosmetics’ estimated worth to “at least” $900 million, making Kylie a billionaire. However, in May 2020, Forbes published an article saying that their staff “recalculated Kylie’s net worth and concluded that she is not a billionaire,” but rather a “more realistic accounting of her personal fortune puts it at just under $900 million.”

Rihanna⁠ (co-owner of Fenty Beauty and holder of a 30 percent stake in her Savage x Fenty lingerie line⁠) also happens to be Barbados’ first billionaire, according to Forbes, as well as the only woman under 40 on this year’s list of female billionaires in the U.S.

Rihanna⁠ has been teasing that she has new music in the works, so her net worth may soon go up once her new music hits the music scene.

“I’m looking at my next project completely differently from the way I had wanted to put it out before. I think this way suits me better, a lot better,” she told Vogue. “It’s authentic, it’ll be fun for me, and it takes a lot of the pressure off.”

Editorial credit: Andrea Raffin / Shutterstock.com

Elon Musk Reveals He Doesn’t Even Own A Home Despite His Billionaire Status… Yes, You Read Right.

Screenshot from TED’s YouTube account

Elon Musk has decided to finally address the ongoing issue about his billionaire status in a new interview with the head of TED, Chris Anderson.

As most people would know, Elon was recently declared by Forbes magazine the richest person on the planet, with an estimated net worth of more than $200 billion. He’s the CEO of Tesla and the founder of the rocket company SpaceX. Elon is also the founder of an infrastructure and tunnel construction services company called the Boring Company and co-founder of a neurotechnology company called Neuralink.

In the interview, Chris pointed out the criticisms surrounding Elon’s massive wealth. Many people seem to believe that billionaires are “unethical” given the fact that a massive chunk of the global population are living paycheck to paycheck, and homelessness is still a major issue across the globe.

“There are many other people out there who can’t stand this world of billionaires,” Chris stated. “They are hugely offended by the notion that an individual can have the same wealth as, say, a billion or more of the world’s poorest people.”

To which Elon responded, “I think there are some axiomatic flaws that are leading them to that conclusion.”

“For sure, it would be very problematic if I was consuming billions of dollars a year in personal consumption. But that is not the case.

“In fact, I don’t even own a home right now,” he surprisingly revealed. “I’m literally staying at friends’ places — if I travel to the Bay Area, which is where most of Tesla engineering is, I basically rotate through friends’ spare bedrooms.”

Elon further revealed that he doesn’t even make any massive luxurious expenses. “I don’t have a yacht, I really don’t take vacations, so it’s not as though my personal consumption is high,” he added. “I mean, the one exception is a plane, but if I don’t use the plane, then I have less hours to work.”

Chris further asked how Elon feels about criticism of his and other billionaires’ status in this day and age. “How upsetting is it to you to hear this constant drumbeat of, ‘Billionaires, my god. Elon Musk, oh my god.’ Do you just shrug that off, or does it actually hurt?”

Elon simply responded, “I mean, at this point, it’s water off a duck’s back.”

Billionaire Elon Musk Reaches Game-Changing $44 Billion Deal To Buy Twitter

CNN confirms that Twitter has decided to sell itself to Elon Musk, the world’s richest man in a whopping $44 billion deal.

Musk apparently made an offer to buy Twitter (TWTR) and take it private, believing that the company needs to be “transformed.” He recently purchased 9.2% of Twitter stock making him the largest shareholder in the company.

The mega-deal, which was reportedly approved by Twitter’s board, is expected to get finalised this year. Musk revealed last week that he has $46.5 billion in financing to acquire one of the world’s most influential social networks, which apparently forced Twitter’s board to seriously consider the offer. T

CNN confirms that under the terms of the deal, shareholders will receive $54.20 in cash for each share of Twitter stock they own, matching Musk’s original offer and marking a 38% premium over the stock price the day before Musk revealed his position in the company.

“Free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated,” Musk said in a recent statement. “Twitter has tremendous potential — I look forward to working with the company and the community of users to unlock it.”

Twitter stock was reportedly up by nearly 6% following the announcement of the mega-deal, floating around $51.84. The deal is pending approval from shareholders and regulators.

Editorial credit: Rokas Tenys / Shutterstock.com

Billionaire Elon Musk Once Lived On Just $1 A Day

 

Do you think you have what it takes to sacrifice like a bonafide entrepreneur?

If you think you have what it takes, then try limiting your spending to just a dollar a day for an entire month- because that’s exactly what Elon Musk once did when he was a 17-year-old college student at Queen’s University in Kingston, Ontario.

Talking to Neil deGrasse Tyson in a 2015 interview on the podcast StarTalk he said, “My threshold for existing was pretty low… So I figured I could be in some dingy apartment with my computer and be okay and not starve.”

The CEO of SpaceX and Tesla tried this experiment to determine whether he could really live spending so little on food. Turns out, a $30 CAD monthly grocery budget was enough to get by.

“You sort of just buy food in bulk at the supermarket,” he stated, though he admits that “you get really tired of hot dogs and oranges after a while.” So he started getting into Pasta and green peppers as well.

Please note that this experiment happened a while back, and Musk warns against trying this experiment in this day and age. “I would not encourage anyone to live on $1 a day,” he told Business Insider. “That would not be super fun. Also, I did this back in 1990, so a dollar went a lot further back then. Would be much harder to do that today.”

Editorial credit: Kathy Hutchins / Shutterstock.com

5 Surefire Ways Property Managers Help Add Value To Investments

Some new property investors get tempted to scrimp on property managers, shopping around for the cheapest option they can find or even trying to do it all themselves. But almost all seasoned and successful investors agree that a great property manager is worth their weight in gold.

In this article, we explore what it is that a property manager brings to the property investing equation and how they can protect your asset and help you maximise your returns over both the short and long term.

Why use a property manager?

A common misconception is that a property manager’s duties are limited to simply collecting the rent on your behalf. While it’s true that rent collection is one of the fundamental tasks they perform, it’s really only a small part of what they do.

The reality is that property is an active investment and one that involves ongoing management and involves some degree of risk. A property manager helps alleviate some of the burdens by making sure the day-to-day is taken care of and that risks are minimised.

Here are some of the ways they do just that.

1. Property managers will work to keep vacancies to a minimum

One of the main responsibilities of a property manager is to find tenants whenever the property is likely to become vacant. This includes advertising the property, holding open inspections, screening applications, and negotiating terms with tenants.

But the best property managers take don’t just do the minimum here. They do everything they can to make sure the property is leased, holding inspections outside of regular hours, and longer inspection times if they need to, to make sure as many prospective tenants see it as possible.

Finding the right tenant for your property can be an onerous job. Done well, it can also be a skilled one. That’s because there’s more to it than simply securing any tenant. You need to secure the best tenants – the ones most likely to take care of your property, give you the fewest headaches and pay the rent on time for the long term.

A good property manager will be well attuned to the signals and context and will do the right research to know exactly which tenants are best for your investment.

2. Property managers are strategic advisers

Speaking of which, there may be times when you have multiple rental offers on the table. So which do you choose? A property manager will be able to advise you based on their research, their knowledge of the market, their experience with tenants, and the reference checks they perform.

But a property manager’s strategic advice doesn’t end when they’ve found your tenants. They’ll also advise you on what type of lease to sign, what conditions to include, how long your lease should be for, and – most importantly – what rent to ask for. They’ll do this based on their knowledge of the market and where it’s headed so that you maximise your income and minimise your pain.

They can also advise you on depreciation schedules and even help you put together a long-term property plan.

3. Property managers will help maintain your property

In an investment property, small maintenance issues, if not resolved, can accumulate over time and have a big impact on your finances. A good property manager will help notice these and correct them before they get out of hand. For instance, a small leak in a bathroom may go unnoticed by your tenant but could eventually lead to water damage and mould problems.

A property manager who knows what to look for is likely to spot the problem early, saving you thousands in the longer term. They’ll also usually organise the trades you need to repair anything efficiently and with a minimum of disruption to your tenants and your income.

Through regular inspections, a property manager will also help make sure that your tenants are looking after your investment. And, if they’re not, they can help rectify that, using their negotiation skills to let the tenant know what’s expected of them and how they need to improve or resolve any issues.

4. Property managers guide you through the rules and regulations

There are many rules and regulations governing the landlord/tenant relationship and getting them wrong can be an expensive exercise. For instance, a tenant has certain rights when you give notice of inspections or increase the rent. On the other hand, landlords have rights too, especially when it comes to the tenant ending the lease and the condition in which they need to leave the property.

A property manager can help you make sense of these so that you avoid unnecessary risk.

5. Property managers help you maximise your return on investment

Cashflow management is one of the most important factors in property investing, especially for first-time investors. At a minimum, you need to make sure you’re covering your mortgage each month and that your investment doesn’t result in ongoing financial stress.

But to really grow your wealth you also want to be confident that you’re maximising your returns and minimising your outgoings. A property manager can do both. Helping make sure your investment delivers a strong yield in both the short and long term so that your cashflow runs smoothly and your rental return remains high.

If you’re looking to grow a property portfolio a property manager can also advise you on your next move, using their knowledge of the market to single out properties with potential for capital growth. They can also advise you on the right time to consider acquiring a new property and help you understand what it means for your day-to-day finances as well as for your future wealth.

In short, a property manager can save you time and money, helping you make the most of your current investment while using their expertise in the property market to ensure you do everything you can to maximise your wealth in the long-term wealth too.

Source: The Property Investors Alliance

Entrepreneur Spotlight: Get To Know Brock Murray, The Co-Founder Of Digital Marketing Agency Seoplus+

Brock Murray is the co-founder of Seoplus+, a Canadian digital marketing agency serving clients globally. He started the business in 2012 as a web design and online marketing firm that evolved into a full-service digital agency.

Brock also kicked off Seoplus+ with a friend and business associate, Eddy Abounehme. They had worked together previously in IT, and they partnered up to create a web design firm. They didn’t know where it would go, but with Eddy’s mentorship and advice and Brock’s digital marketing skills, they saw the potential of growing their business to be a leader in their industry.

Global Millionaire Magazine recently caught up with Brock to discuss his journey as an entrepreneur, and here’s what went down:

When did your entrepreneurial flair first reveal itself?

Since I was a young child, I remember having an entrepreneurial spirit. I come from a family of entrepreneurs – my aunt, uncle, and grandfather all had their own businesses. This gave me the insight and opportunity to help them in their business, all the while setting the stage for me to do the same.

Even at the young age of 9, my sister and I created AMBRO’s community newspaper (Amanda + Brock). She would write articles about anything from the Spice Girls to the Ottawa Senators to book reviews, and I would go door-to-door around the neighbourhood to sell issues and pitch local businesses to have their business cards included in our issue. 

Coincidentally my sister Amanda is the General Manager at seoplus+, so we have continued the trend of creating content and helping local businesses in our community.

How did your life look like before being an entrepreneur?

Before being an entrepreneur, I worked for many businesses in various roles. I did everything from telemarketing (cold calling), media (cameraman and audio technician) for local sports teams, for a local IT firm, as well as doing freelance web design for customers in various industries. 

As an entrepreneur, what is it that motivates and drives you?

The thing that motivates me the most is helping people. Nothing is more rewarding than hearing from a business owner or marketing team that I have helped them grow their business. That ties directly into our company mission to make life better for our team and our clients.

In one word, describe your life as an entrepreneur and explain why.

Growth.

It’s all about growth – both personally and professionally. You need to grow as an individual, looking for ways to improve and keep up with trends and opportunities. As a business, if you aren’t growing, you are dying. At times it can be uncomfortable, but this is when you are truly growing. So be comfortable with being uncomfortable.

What were your top three motivations for starting your business?

My top three motivations for starting a business were: 

(1) Following my passion. I love digital marketing, and I couldn’t imagine doing anything else.

(2) To be my own boss. Being a Leo, I am a natural leader, and I always wanted to lead a team.

(3) Control my destiny. I always envisioned being a part of something big, which would give me freedom later in life.

What would you say are the key elements for starting and running a successful business?

The key elements for starting a business are:

  1. Have a plan. Conduct market research and be real about the opportunity, so you don’t fly blind.
  2. Build an amazing team. Have a strong vision, mission, and values that your team can get behind. Build a strong culture and get buy-in to ensure company success.
  3. Know your strengths and leverage them. Everyone has strengths and weaknesses, so be sure to look for ways to make the most of your strengths and have others care for areas where you aren’t as strong.

8) What are three biggest challenges you have faced growing the business and how did you overcome them?

The three biggest challenges I faced in growing the business were:

  1. Building predictable revenue. Initially, we launched as a web design firm. This was a challenge as web projects are typically a one-time/project-focused revenue model versus recurring. We wanted to create a predictable, recurring revenue model that would allow us to grow consistently while having the cash flow to fuel that growth. So we pivoted to create a new brand and service offering that allowed us to do just that.
  2. Creating demand. When I started the business, I had very few connections – my business network was very small. I had to find a way to create demand for a service (SEO) that many businesses didn’t even know existed. They most certainly didn’t have the budget for it. I started by leveraging any contacts I did have, attended networking events, got involved in the community, and bit by bit, was able to get bigger and bigger clients by being a trusted resource for businesses.
  3. Building a strong culture. Roughly five years into the business, we had a rough patch with staff turnover. For a company of approximately 15 people, we lost about 5 in about a month. At first, I took it personally. Where did I go wrong? What did I do? The biggest thing was the lack of clarity and communication around our mission, vision, and values. We then clearly defined these, lived them out daily, and included them in everything we did. I committed to leading by example – day in and day out. This was a turning point in our business, and we haven’t looked back since.

What form of marketing has worked well for your business throughout the years?

What is beautiful about our business is we practice what we preach. Our core service offering is SEO, so we led with just that and dominated locally first (for terms like “SEO Ottawa”) and eventually ranked for national terms (“SEO Services”, “SEO Canada”), which generated countless business opportunities for us. At this point, we generate a ton of referral business – where our clients refer their associates to us. We care deeply about our clients, and we always go the extra mile.

As you grew the business, what have been some of the most important leaderships lessons you have learned?

The most important leadership lesson I learned in business is always to evaluate challenges with the “people versus process” question. If there is ever an issue, problem, or challenge, always ask: was the issue related to a (broken) process or people (problem). Typically managers/owners tend to look at the people first versus asking how we can fix the process to protect the employee and the customer. When you make incremental improvements to your processes, this helps improve the customer experience, enabling you to scale your business and helps protect your employees.

What is the best advice you have ever been given?

The best advice I ever received in business was to read Jeffrey Gitomer’s Little Red Book of Selling

The book taught me to win business by being a trusted expert, network myself, the business of being a thought leader and around personal branding. It’s not who you know; it’s who knows you.

This helped push me to deliver presentations at industry events and attend networking events, which took a ton of energy but has paid dividends over the years.

What advice would you give to a newbie Entrepreneur setting up their first business?

The advice I would give to a newbie entrepreneur setting up their first business is to follow your passion. Being a business owner is a rollercoaster. The highs are high, and the lows are low. When you are following your passion, this helps you through the tough times. I am a huge fan of the quote, “Choose a job you love, and you will never have to work a day in your life.”

7 Self-Improvement Tips To Get your life Back On Track

Always remember that as long as you are alive, you can change your ways and succeed in life. You have the power and the opportunity to do what you want and be the person you want to become. If you want to improve yourself and achieve your goals, you should follow these self-improvement tips.

  • First and foremost, you need to take full responsibility for your self-improvement. You need to know your true self, the things you’re interested in, and how you’re going to actively pursue them. If you don’t have any idea where you should go, you’ll probably just end up where other people want you to go.
  • You need to set realistic goals and stick to these objectives as well as find ways to achieve them. Such a thing, however, is not enough.
  • Learning continuously is also important. There are skills and techniques that you can adapt to improve your life. Never stop learning. Many people know how important this tip is. You need to continue learning in order to succeed.
  • Look for effective ways to learn new things and improve your skills. Realizing the power of learning can encourage many people to become better in various ways and achieve what they really want. Remember that if you learn new things enthusiastically, you’ll achieve self-growth and succeed in living a more content life. You will become happier and live the kind of life you have always wanted.
  • You also need to change your bad habits. There are many times when a person’s life is dominated by bad practices. If you really want to become a better person, you need to change these habits and stick to the positive changes you’ve made.
  • Being persistent is also important. Some people give up too easily. Always remember that your perseverance will serve as the driving force that will encourage you to do things you think you cannot do.
  • When you focus on a goal, it is important to keep your mind on it. Don’t let yourself get distracted by other goals. Many people cannot focus on anything related to work for a long period of time. It is difficult to do especially since our culture is full of reasons and distractions that force us not to bother a lot with attaining real success.

There are a lot of excuses that we can say so that we don’t do anything productive. If you want to improve yourself and achieve your goals, you need to prioritize every action. Even when you’re not seeing any major progress, you should keep going towards the completion of your goal.

Keep at it and you’ll reap the rewards in the end. There are self-improvement books that provide life-changing ideas and advice that you can integrate into your life. Discover and learn things that can benefit your pursuit of self-improvement. Always remember that learning new things can do you a great favor. Continuous education will certainly help you succeed.

Photo by ThisIsEngineering from Pexels

Meet The Shepreneur Behind The Cover Of The December 2021 Issue Of Global Millionaire: Dr. Roya J. Hassad

Download Now

Dr. Roya J. Hassad is a premier, award-winning physician, educator, speaker, and the founder of Hope, Life, and Dream Centers, the most prominent Anti-Aging medical centers in New York.

The anti-aging market is a booming sector, valued at approximately USD 44,124 million in 2020, which is set to maintain an upward spiral. Dr. Hassad is spearheading this sector with her innovative first-class services in anti-aging medicine.

From a tender age, Dr. Hassad has always had a burning passion for everything health, beauty, and wellness. Everything she has done in life has been streamlined to achieve this purpose – a professional who transforms the lives of others. She originally hails from Iran, where she managed to earn a degree in medicine from the prestigious Iran University of Medical Science. After migrating to the U.S. in the early 1980s to pursue her dream, she continued her medical education at Icahn School of Medicine at Mount Sinai and St. Joseph Medical Center of Family Medicine, both of which are based in New York.

With longevity comes experience; with experience comes greater expertise; Dr. Hassad has put in the work, and today, the results speak for themselves. Due to her influence, there’s a palpable difference in how people view age prevention practices such as hormone treatment or facelift surgery. The idea that anti-aging treatments should come at one’s nether years has been challenged by the good doctor, which, she believes, should be a holistic lifestyle – women should practice whenever they desire.

“I am passionate about all things anti-aging and regenerative medicine, which is something that I have held near-and-dear to my heart since I was very young,” said Dr. Hassad. “I don’t believe we should have to accept premature aging and visible signs of wear-and-tear on our skin and our faces. I knew there had to be alternative options, which is why I have dedicated my life from a medical perspective to championing the anti-aging movement.”

True to form, Dr. Hassad has treated thousands of patients with hormone deficiency disorders related to aging, such as menopause or diabetes mellitus. She has also developed innovative treatments such as Bioidentical Hormones, which incredibly mimic hormones found in the human body.

Dr. Hassad is definitely a force to be reckoned with in the medical field. She is the medical director of Advanced Medical Health Services. She is also affiliated with some of the top medical institutes, such as Mount Sinai Hospital and Beth Israel Medical Center in New York. She is a board-certified anti-aging specialist and has extensive experience in anti-aging and regenerative medicine. In fact, Dr. Hassad has been recognized as one of the top family practice physicians in the U.S.A. Her practice center, Advanced Medical Health Services, is the premier medical and health clinic on Long Island. She was also selected as a top family physician in 2016 and 2017.

To sum it up, there is no doubt that Dr. Roya J. Hassad has built a fantastic reputation in her field. Renowned for her medical practice, particularly regarding wellbeing and anti-aging – it’s no surprise that she has been a leader in the field of anti-aging for decades. With the way she’s going, there’s really nowhere else to go but up.

Inside The Mind Of Mathew Knowles: The Founder Of Music World Entertainment

By Allison Kugel

Music Executive, artist manager, entrepreneur, activist, lecturer, author, and cancer survivor, Mathew Knowles brought the world multiplatinum-selling girl group Destiny’s Child, singer-songwriter Solange, and multi-hyphenate megastar Beyonce. He’s worked with music legends, Chaka Kahn, the O’Jays, Earth, and Wind & Fire, and sold more than 450 million albums, worldwide.

A devoted academic who earned his MBA in Strategic Planning and Organizational Culture and his Ph.D. in Business Administration, Knowles currently mentors and teaches emerging entrepreneurs and artists with courses like his most recent, The Music Industry in the Digital Age, through Point Blank Music School where he holds a professorship; Knowles additionally holds professorships at the University of Houston, Prairie View A&M University, and The Art Institute.

Most urgently, Mathew Knowles is on a mission to help get more Americans in underserved communities vaccinated against Covid-19 alongside the National Minority Health Association’s Flex For Checks program, which can be learned about at thenmha.org and flexforchecks.com.

Allison Kugel: What is the National Minority Health Association, and how did you get involved with their Flex for Checks initiative?

Mathew Knowles: The National Minority Health Association is working with brown and Black communities on various health initiatives. For example, when we look at Black men and we look at the percentage of Black men in America, we lead in mortalities in every category, Allison, except for breast cancer and suicide. Black women lead in mortality rates for breast cancer. Why is that? Because of a lack of awareness in our communities. It’s about lack of early detection. The National Minority Health Association’s specific program, Flex For Checks, is about increasing awareness about getting vaccinated [against COVID-19]. You register, you get a shot, and once you’ve proven that you’ve gotten the vaccination, you then receive $50.

Allison Kugel: That is once you’ve gotten your complete vaccination, meaning two shots, with the exception of the Johnson & Johnson vaccine, which is a single shot?

Mathew Knowles: Every time you get a shot, regardless of if it’s one, two, or the booster, you will receive $50.

Allison Kugel: At this point in time, you can pretty much walk into any CVS, Walgreens, Rite Aid, any clinic, or vaccination site, and get your COVID-19 vaccine. You don’t have to pay for the vaccine, it’s free for all Americans and readily available. So, when you say “lack of access” or “underserved communities,” is it more about getting people the correct information regarding the vaccine?

Mathew Knowles: It’s both. We are almost there with 70% of the U.S. [vaccinated], but there is still that 30% [that is not vaccinated]. So, what do we have to do to convince and incentivize that 30%, of which there is a high minority rate? We are giving a financial incentive. I know it sounds sort of absurd that I have to give you a financial incentive to save your life, but if that is what it takes, then that is what the National Minority Health Association is willing to do, with a grant they have received. It’s to incentivize people to go and get vaccinated.

Allison Kugel: Is there, in your opinion, a skepticism of government and a skepticism of the medical establishment, among many people of color?

Mathew Knowles: There is, and I happen to have this sheet that I pulled up which talks about the myths. One of the myths is, “the vaccine hasn’t been tested on people like me,” meaning people of color. The truth is the clinical trials for all three vaccines have taken all kinds of diversity into consideration. Pfizer: 30% people of color. Moderna: 37%. Johnson & Johnson: 35%.  So that myth is busted. And there is a myth about the side effects of getting the COVID-19 vaccine. The truth is, while there are some mild side effects, and I got the Moderna vaccine as well as the booster, and did have soreness in my arm for two days, but the risk/reward of me having a sore arm versus having a ventilator down my throat. Let me weigh that out.

Allison Kugel: I think some aspect of vaccine hesitancy is, simply, fear of the unknown. People might be thinking, “What kind of side effects will I get?” 

Mathew Knowles: I have a cup of tea in front of me right now. I’m going to drink it. I have no idea what all of the ingredients are in this tea. I have no idea if this cup will give me any side effects. That is true for so much of the food we eat, medications we take, and so forth. We have to put this into the proper perspective. We never really truly know every ingredient we put into our bodies. But we have to have trust in the science and in the research. I haven’t heard anybody say what I’m about to say, but I think a lot of people haven’t gotten the vaccine because of a fear of needles. There are a lot of people that are traumatized by a needle, and nobody is talking about that.

Allison Kugel: You might be right. It’s a common phobia. I actually made the woman who gave me the vaccine hold my hand, because I was such a baby (laugh).

Mathew Knowles: Well, I mean, it’s normal, but no one is really saying that. I really truly believe that a lot of this is just a phobia of getting a needle in the arm.

Allison Kugel: Which, by the way, you really don’t even feel. It’s just two seconds. You blink and it’s over.  

Mathew Knowles: I didn’t even know. The doctor was talking to me and the next thing I knew I’m asking, “When are you going to give me the shot?” He said, “I already did.” I said, “Wait, what (laugh)?!”

Allison Kugel: Sadly, we just recently lost Colin Powell to complications from COVID-19. Something came out in the news that was confusing to many people. His loved ones stated the following, “We want people to know that he was completely vaccinated.”  That statement then gave rise to more skepticism of, “See? He was vaccinated and he died from COVID complications.” But it is important to note that he had been battling cancer of the blood, which significantly compromised his immune system, and it also made the vaccine less effective.

Mathew Knowles: People will use that as a reason not to get [the vaccine]. However, this is based on the information in the last 24 hours that I have listened to and read: he had a compromised immune system, and [allegedly] he had not gotten the booster shot yet, is what I also read. Again, this is not necessarily all accurate, I’m just citing what I’ve read and heard. I have a compromised immune system, and I understand that getting a COVID shot doesn’t necessarily 100% mean that I’m not going to get COVID. What it’s supposed to do is not have me in the hospital with a ventilator down my throat, hopefully. For that reason, I was one of the first to get it, and I think it’s very unfortunate, but we have to understand there were other underlying conditions.

Allison Kugel: How do people get financial compensation after they have gotten vaccinated?  How does the process work?

Mathew Knowles: You can register for the program by calling 877-770-NMHA, or you can go to flexforchecks.com. Registering is the first step. Then you get the shot at one of the many locations in your community, and we identify those for you. You then upload proof of your vaccination to your Flex For Checks profile. Once you upload your proof of vaccination, we will automatically mail you a check. It’s that easy.

Allison Kugel: Perfect. I’d like to go into some of your personal history. You grew up in Alabama in the 1950s and 1960s. I would imagine you lived through your fair share of racial discrimination. What was your first-hand experience?  

Mathew Knowles: I’ve written five books, and one of those is Racism from the Eyes of a Child. My mother went to high school in a small town in Alabama, with Coretta Scott King. Also in that class was Andrew Young’s wife. My mother then moved to a larger town in Alabama, and she took up the torch of desegregation. Imagine, I was born in 1952, so from 1958 to 1972 I went to all-white schools. Think about that.

Allison Kugel: All white schools, meaning you were in the significant minority…

Mathew Knowles: In my junior high school, there were 6 Blacks and 1,000 Whites. In my high school, there were maybe 20 Blacks and 3,000 whites. The University of Tennessee at Chattanooga had 14,000 whites and maybe 50 Blacks. Then I transferred to an HBCU, Fisk University in Nashville, which was my first experience in a Black educational environment. I was one of the first [students] with desegregation. I had been beaten, I’ve been electrically prodded, I’ve been spit on, I’ve been humiliated, all sorts of trauma. I had to go to years of therapy to overcome it, no different than for a woman who has been sexually assaulted. Racial trauma is the same. It just doesn’t get the attention that it should. It’s unfortunate that a woman can speak of being sexually traumatized 30 or 40 years ago, but you can’t be Black and say that. Nobody cares.

Allison Kugel: Any recent stories regarding racial discrimination?

Mathew Knowles: I always love what Michelle Obama once said about President Obama. They asked her, “Are you frightened that your husband is going to get assassinated?” She said, “You know, my fear is that my husband could get shot by the police, pumping some gas.” The point she was making is that when you are Black there is no determination that says, “Hey, I’m the president,” you know? For example, with me, if you are in your neighborhood and you’re dressed normal, when you’re Black everyone doesn’t know who your daughter is, nor do they care. Just recently, I’m on a plane putting my bag up in first class. The flight attendant comes over and says, “I’m sorry, sir. You need to put your bags in the back, in coach.”  I said, “Do you say that to all of your passengers?” She says, “Yes, I say that to all of my coach passengers.” I said, “So you just assume I’m flying coach, huh?” Those types of things still happen today.

Allison Kugel: How did you eventually make your way to Houston? And do you think the success that your daughters, Beyoncé and Solange, have had in the music industry, and the success you’ve had on the business side of the music industry, do you think that could have been possible had you stayed in Alabama? Or would there have been no ladder to climb up?

Mathew Knowles: It was more from my educational path, from getting a proper education. I was in Nashville, Tennessee and I chose Houston because of all the industry. At the time, you had affirmative action and you had quotas that these major oil companies and all the other companies that were successful because of the oil initiative in Houston, had to fulfill. So at that time in Houston, it was very easy being Black and getting a really good job. That is why I went to Houston, Texas from Nashville. I grew up in Gadsden, Alabama, where we had a Goodyear plant and we had a public steel plant, real blue-collar. Chances are I would have ended up working at one of those types of facilities had I stayed in Gadsden. My parents had encouraged me and my vision was much broader than that, so I wanted to go and get the academic knowledge, and then I got 20 years of corporate experience.

Allison Kugel: You’re working in Corporate America for Xerox. What gave you the power of belief to make the leap from a stable corporate job to pursue the music industry, with Destiny’s Child and Beyoncé, and then for Solange? Was it blind faith?

Mathew Knowles: I call that the “Jedi Mind Trick,” Allison. Unfortunately, that is the story that the media has painted and it’s not accurate. It’s not even close to being accurate. I worked at Xerox Corporation for ten years. For eight of those years I worked at Xerox Medical Systems. We sold diagnostic imaging for breast cancer detection. Because of my success, being the number one sales rep worldwide for three years in that division, I was able to then go with Phillips Medical Systems to sell CT and MRI scanners. After 6 years of having success, I had headhunters calling and I went to Johnson & Johnson as a neurosurgical specialist. Then because of managed care, I was told by a neurosurgeon that he couldn’t use my instruments because of the cost associated with them. It was a defining moment and I had to decide what career path I wanted. As a kid I did things like deejay for my parents, I was in a boy band, and I had this passionate love of music. There was this young man in Houston who had asked me a couple of times to manage him. The first artist that I got a major record deal for was not Beyoncé. It was not Solange. It was a rapper named Lil’ O. MCA records was the number one urban record label at the time with Puffy, Mary J. Blige, and Jodeci, so you see how inaccurate that story is?

Allison Kugel: You got your foot in the door with MCA Records, managing rapper Lil’ O, prior to launching Destiny’s Child. We’re busting apart the myth right now. 

Mathew Knowles: Yes (laughs). I also went back to school, because I believe knowledge is power. For 15 years I’ve been a college educator, and so I went back to college and took three courses. I went to every seminar I could. I began to build every relationship that I could. You have to understand, skills are transferable. I was able to transfer my skill of being the top salesman in corporate America to the music industry.

Allison Kugel: That’s important. People may not realize that whatever their skillset is, that experience is transferable and can be used to pursue additional opportunities or careers.  

Mathew Knowles: If you talk to anyone that worked at Xerox or Phillips and knew me, they would say, “I’m not surprised he was successful in the music industry.”  Then, of course, I had this amazing talent to work withLet’s not leave that out of the equation (laugh).

Allison Kugel: Yes, you did. I don’t know if anyone has ever asked you this before, but did Destiny’s Child, Beyoncé, Solange, or you for that matter, ever experience any racism within the music industry? 

Mathew Knowles: Yes, absolutely. In the ‘90s, record labels had their urban division, or sometimes it was called the Black music division. There was segregation inside of these major record labels. Because I also managed white artists, I got to see all of the budgets. There was a great difference in a Black artist’s or “urban division’s” marketing budget from that of a white artist’s budget and the regular pop music division’s budget.

Allison Kugel: What is the best advice you have ever received?

Mathew Knowles: When you live your passion, you never work a day in your life. Find that thing that motivates and inspires you. Find what adds fuel to your excitement. That is the thing we should be working towards. Not what our parents want us to be, or what society wants us to be, or what our husbands or wives want us to be. It should be that thing inside of us that we are passionate about. Normally, that gives us success, not an overnight success, but over time. If you follow your passion, every day you wake up you will be excited.

Allison Kugel: What do you think you came into this life to learn, and what do you think you came here to teach?

Mathew Knowles: It would be to educate and motivate people. I grew up poor, yet I never knew I was poor until I was in my mid-20s. My parents were such great parents that they never made me feel less fed than any other kid. I had wonderful parents that motivated me and supported me. I come from a family of entrepreneurs on both sides of my family, so I had that foundation. I have always wanted to educate and motivate people. That’s why I think I always did so well in sales and marketing because I understood how to motivate and educate with knowledge. I love coming from a place of knowledge. I don’t shoot from the hip. My dad made $30 a day driving a produce truck and convinced the company he worked for to let him keep the truck. He would then go tear down old houses and he would sell all the copper and metals. He would buy old cars that were abandoned and sell all the parts. My mother was a maid and she made $3 a day. She convinced the white woman she worked for and the woman’s white girlfriends to give her all their hand-me-downs, and on the weekends, she would make these beautiful quilts with two of her own girlfriends. My parents made six to ten times more on their second jobs than they did on their day jobs, and so I watched that. I watched them being entrepreneurs and thinking outside the box.

Allison Kugel: By the way, there is a strong connection between financial empowerment, a belief in one’s future, and the desire to look after one’s health, which I am sure you know.

Mathew Knowles: Health is number one. Without that, you actually become a liability to everyone. You can’t be the best family member, you can’t be the best friend, without having good health. I’m sitting here today speaking to you because I understood early diagnosis and early detection, and I was able to find my cancer early at stage 1A. Not everyone has that opportunity. This is about early detection, knowledge, and understanding of health. Believe in faith, but also believe in science. Put them together; not one by itself.

Allison Kugel: Aside from the Flex for Checks initiative, in what other ways is the National Minority Health Association reaching out to communities of color to help people look out for their own health?

Mathew Knowles: All of the things we are talking about today. They are less than a year old and they have just gotten their funding, which takes a while to get. They are now ready and geared towards early detection and health information, especially in the Black and brown community. A lot of our challenges are just because we simply don’t know, and also the mental health that people don’t want to talk about, especially in the Black and brown community, and the effects of mental health, or the lack thereof, on our overall health.

Allison Kugel: Do you think cultural competency among healthcare providers is an important ingredient when it comes to healthcare, whether it is mental health, early detection screenings, or getting the COVID-19 vaccine?

Mathew Knowles: I think that falls into the entire gamut of society. If we were able to see more doctors and more nurses that look like us, if we were able to see more police that look like us in our communities; I think we can even take that to corporations. Yes, absolutely. This is my second year going to Harvard for the summers. I took this summer [course], Cultural Intelligence. We just don’t want to talk about the differences in our cultures. Black people are culturally different than white people. That is not saying one is right or one is wrong. That simply says that the way I might approach a problem could be different than the way you approach a problem, based on my culture and my background. I just think we need to understand cultural intelligence, understand how we are different, and accept that rather than thinking that everybody has to be the same. Well, no, we don’t have to be the same.

Allison Kugel: Let’s talk race versus socio-economic status, and healthcare. As a person moves up the economic ladder, do you think race is still a major factor in the healthcare someone receives?  

Mathew Knowles: There is a bill that is about to come in the next six months in the House of Representatives from a California Congressman that is going to address just that, race in the medical system. Quantitative research with doctors and with hospitals makes it very clear that race does matter in terms of those going into emergency rooms, and who gets to get the diagnostics like the CT scans, the MRIs, and the extra care. Race does matter.

Allison Kugel: Even as you move up the economic ladder?

Mathew Knowles: I think it’s certainly reduced as you go up the economic ladder, because what happens is, as you go up the economic ladder, normally, your new knowledge base also goes up.  As your knowledge base goes up, you begin to understand that this doctor who I looked up to as God, instead it’s the knowledge that you are going to see a physician and as a patient you have the right to say, “I want this procedure done,” or “I have the right to do that, because I’ve researched and I want you to perform that test or that procedure.” I think as you move up economically your knowledge progresses.

Listen to the full, extended interview with Mathew Knowles on the Allison Interviews Podcast at Apple Podcasts or Spotify. Follow Allison Kugel on Instagram @theallisonkugel and at allisoninterviews.com.

Learn more about the National Minority Health Association’s Flex for Checks program at thenmha.org/flexforchecks. Join the fight for health equity at thenmha.org/donation. Follow Mathew Knowles.

Amazon founder Jeff Bezos Donates A Whopping $100 million To US Charity

Amazon founder Jeff Bezos has donated a whopping $100 million USD to the Obama Foundation as per ABC. Former US president Barack Obama’s foundation confirms that it has received $US100 million from Bezos which happens to be the largest individual contribution it has ever received from anyone.

According to The Obama Foundation, the gift from Mr. Bezos was intended “to help expand the scope of programming that reaches emerging leaders” in the United States as well as around the world.

According to the foundation, The donation is in honour of Congressman John Lewis, who happens to be a hero of the US civil rights movement of the 1960s who passed away last year.

“Freedom fighters deserve a special place in the pantheon of heroes, and I can’t think of a more fitting person to honour with this gift than John Lewis, a great American leader and a man of extraordinary decency and courage,” Jeff Bezos said in the statement released by the foundation.

“I’m thrilled to support President and Mrs. Obama and their Foundation in its mission to train and inspire tomorrow’s leaders.”

ABC confirms that the construction of Mr. Obama’s project is expected to cost about $US830 million and roughly be completed by around 2025.

Since quitting his role of CEO in Amazon this year, Mr Bezos has turned his sights to focusing more of his attention on philanthropy.

Last year he promised to spend $US10 billion by 2030 to enhance climate change efforts through his Bezos Earth Fund as per ABC. Similarly, a medical center affiliated with New York University called NYU Langone Health revealed it had received $US166 million from Mr Bezos and his family. NYU Langone Health revealed that the donation would be used to help “with the health and wellness of diverse populations” in Brooklyn.

Editorial credit: lev radin / Shutterstock.com

Elon Musk Becomes A Record $25 Billion Richer In Just One Day As Tesla Shares Soar

Tesla CEO Elon Musk just made another whopping $25 billion as Tesla joins the trillionaire club alongside other powerhouses such as Facebook, Google, Apple, and Microsoft.

The Tesla and SpaceX CEO is not just the richest person in the world but is also now worth as much as billionaires Bill Gates and Mark Zuckerberg combined.

According to the Bloomberg Billionaires Index, Musk’s net worth is sitting at $289 billion as of 26/10/2021, Gates sits in fourth place with $134 billion and Zuckerberg is No. 6 with $123 billion.

He was already the richest person alive, beating Amazon founder Jeff Bezos in September, but it looks like there are no signs of him slowing down anytime soon.

Last Monday, Hertz announced it was going to buy 100,000 Tesla Model 3 sedans to add to its rental car stockpile, causing Tesla’s share price to skyrocket.

According to the Herald Sun, Tesla stocks jumped by US$25.6 billion (A$34.1 billion), a rise of 13 percent, its biggest day ever.

The stocks were priced at $1,024.86 by market close and the company’s market capitalisation exceeded $1 trillion.

Hertz said in a statement that the first load of Tesla’s Model 3 sedans will be available to rent from Hertz in major US and European markets from early November.

“Electric vehicles are now mainstream, and we’ve only just begun to see rising global demand and interest,” according to Hertz CEO Mark Fields.

“The new Hertz is going to lead the way as a mobility company, starting with the largest EV rental fleet in North America and a commitment to grow our EV fleet and provide the best rental and recharging experience for leisure and business customers around the world.”

Editorial credit: Kathy Hutchins / Shutterstock.com

Meet The Entrepreneur Behind The Cover Of The October 2021 Issue Of Global Millionaire: Guruji Shrii Arnav

Download Now

Guruji Shrii Arnav, considered the Father of Astro Gemology and a mentor to Statesmen and Millionaires, is an internationally acclaimed spiritual Guru who uses techniques based on spirituality, Astro Gemology, and modern management methods.

The author of the Magnum Opus” Secrets of Jyotish Gems”( translated in 6 languages), he is the mentor of the world’s largest E-commerce portal to buy natural Gemstones online (Gemstoneuniverse.com) that has a mind-boggling reach of 4 million monthly users and has been around since the early days of the internet since 1996.

We are quite certain our readers would love a no holds barred conversation with a major thought leader so they can benefit from Guruji Shrii Arnav’s insights about entrepreneurship and business in general. Global Millionaire magazine recently had the good fortune of meeting and interviewing Revered Guruji Shrii Arnav during the Gemstoneuniverse Founder’s Day and here’s what went down:

What are your standards for success? Is it a certain dollar figure?

For me personally, I was never into numbers. My singular philosophy since I believe in the theory of Karma is that every single person engaging with me should benefit from me or by my enterprise.

And that happens when customers vouch for you by word of mouth, give you referrals, and sometimes raise concerns as if they were family and they own the enterprise as their own.

And at Gemstoneuniverse we see that happening all the time. Since 1996 we have had such a loyal base of patrons (I do not like to call them customers) that till today we have not had the need for any kind of advertising of any sort.

Also to have industry leaders from Google, HP speaking about you on video is a huge takeaway and speaks of standards. Those are feedback and testimonials that money cannot buy.

What do you think made you successful in business?

Even though I am a spiritual person I like the word business which means transacting and all of us are business people since the world moves by give and take and by a transaction.

I think having clear-cut goals, delighting our patrons, and being attached to the greater cause of serving people and solving their problems by spirituality, gem therapy helped me in achieving a reasonable degree of success and recognition.

My life philosophy revolves around the Gemstoneuniverse Motto of – Deo Amabiles Et Hominibus which means Pleasing to God and To Men- and it’s in that order that has helped me.

What inspired you to develop your idea?

More than inspiration it was a necessity. In 1996 we reached around 11,000 people in a year and by 1997 it was 40,000.

I will be upfront and honest with you – no single patron ever asked me the price of any Gem. They would say you know better- please do what is best for me.

So five things here: Firstly, I was not in a humanly position to speak with every single person. Secondly, when customers were buying Gemstones without taking a look at the product just based on trust – that was creating a huge pressure on me. Thirdly, I wanted the patron to choose a Gemstone in the privacy of their own environment without any kind of pressure. Fourthly, the intention was to serve the people with the powerful science of gem therapy that delivers phenomenal results and fifthly, bring some kind of organization in a vastly unregulated market.

Real Natural Gemstones form only 2% of all world stock so you can understand the rarity and importance.

With Gemstoneuniverse the patron is assured that the best in the Gem world work assiduously to make them win and that we are on their side.

What were the main challenges you faced at the early stages of your business? And do you still encounter them to this day?

People, Problems, Possibilities, Potential, Product, Price are all words that start with P ( Smiles). There are three more P words that will solve the entire jigsaw but I would not like to mention them here.

Since the start of mankind, these 9P’s are responsible for all complications and solutions. If whatever information listed on the search engine is true then there should be no problems on the planet (Hey, another P word!).

If whatever has been written in the religious scriptures is interpreted correctly then any problem will cease to exist.

So as we continue to grow and evolve, problems will remain due to lack of quality information, incapacity for correct decision making, and resistance to change.

You can motivate and change these 3 core issues within yourself but you cannot do that for the people who work for you neither can you do it for the people interested in you with 100% quantitative compliance.

That is why I love to be in the Japanese philosophy of Kaizen and also motivate my team to be in the state of Kaizen at all possible times.

My own interpretation of Kaizen is that that there is nothing at any point in time that cannot be improved. So we are always striving to improve and be in the perfect state.

What keeps you going even in hard times?

The opportunity given by the almighty to serve and the appreciation we get for it. You will be amazed that during this COVID era both I and the organization attained personal bests.

There is an interesting parable from the life of Lord Shri Krishna. Once the great warrior Arjun asked the Lord- Krishna, write something on the wall that after reading will make a happy person – sad and a sad person -happy at the same time.

Krishna took a piece of chalk and wrote – “This Too Shall Pass”. I believe in this philosophy. What is in my hand is the right action, why worry about things that you cannot control.

What are your thoughts on entrepreneurship for young people especially in an economy where jobs are harder to find?

COVID and the currently prevailing circumstances have proven that what was conventional is not essentially the right path and in fact, some people shone brightly by using innovative ideas and proved that humans have a wonderful ability to adapt and improvise – these are the two qualities in humans that have made us the alpha species.

I think it will be wonderful to have young energetic people join the entrepreneurship bandwagon and they in turn will create new and fresh jobs.

However, I can suggest some things – always put a priority on niche specializing, always keep learning, don’t put yourself under pressure to be the next Elon Musk, work harder than anybody else and as you grow stay humble and have fun. No work is good enough if it does not give you joy!

What strategies did you first use to market your business?

To be honest with you I do not believe much in traditional marketing or advertising.

Your biggest marketing assets are your people and your product and nothing beats word of mouth.

To cut a long story short, I wrote articles about spirituality, gem therapy, astrology, and gemstones because I was appalled at the pedestrian impotent fare that was pedalled in names of these subjects which was causing more harm to people than benefiting them.

I think what has benefited us since the inception is sharing of good quality cutting edge information in form of quality articles, media resources in form of high-quality gem pictures and videos. Over a period of 26 years, there are 3500 articles on Gemstoneuniverse which are highly informative and give something to a user or solve a pain point. I think you can call it our marketing strategy if you will. Creating and sharing good quality content has been our only strategy.

I did my first Facebook live on the Gemstoneuniverse Facebook Page on 29th August 2021 and now it’s nearing 300K views already.

How have your priorities changed from when you first started?

More success comes with more responsibilities and there are other ramifications and responsibilities when you are touching lives on an epic scale. You need to be future-ready and beware of copycats that may be out to dupe people riding on the coattails of a successful enterprise.

Another thing to mull upon and work on is supply change management. The demands and numbers at Gemstoneuniverse are huge but the earth’s natural resources and the human resources we have in for of trained consultants and practitioners is limited and we have to do all this while ensuring that the Gemstones we use and supply are ethically mined, responsibly sourced, conflict-free and traceable.

Knowing what you know now, is there anything you would have done differently when you were first starting out?

Not a thing and I am just starting!

What two pieces of advice can you give to someone who wants to become an expert in their chosen field?

Another of my favourite P Word – Practice and Fail early and Fail Fast.

Failing gets you a PhD. in experience in record time provided that you learn from failure. If you are afraid of failure, to be honest, the chances of doing something noteworthy are very minuscule and at best, life would be normal, predictable, boring, and ordinary. That does sound SCARY to me at least.

What is the last ‘one word’ advice you will give to our readers when it comes to succeeding as an entrepreneur?

Niche, Niche, Niche – Do what you love and be the best at it. I wish all the readers health, happiness, and abundance.

You can follow Guruji Shrii Arnav and Gemstoneuniverse via their official social media pages:

Facebook: www.facebook.com/gemstoneuniverse
Instagram: @gemstoneuniverse
Website: www.gemstoneuniverse.com