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Entrepreneur Spotlight: Introducing James Hunt, Famously Known As The Celebrity Credit Guru To The Stars

James Hunt is affectionately known as “The Celebrity Credit Guru to the Stars.” This multi-millionaire entrepreneur is responsible for helping the nation’s top celebs, athletes, and thousands of everyday people with their credit and finances. He also teaches young men how to become six and seven-figure earners through his company, THE HUNT. Formerly homeless, James has thrived not only due to the mastery of his industry, but his style, marketing, and persona continue to draw tons of people to him who also desire to be extremely successful.

With the year 2020 taking its toll on entrepreneurs all across the nation, James Hunt’s business continued to soar despite COVID-19. Among his high-powered clients are people like Kanye West, Akon, Tyrese, Ryan Seacrest, Shaq, Taraji P. Henson, and hundreds of other athletes, business leaders, and Hollywood figures. He maintains that ATTENTION brings MONEY, and all business owners who aspire to attain massive success must understand the sweet science of luring in clientele during any climate – anchored by results and an attractive brand.

Global Millionaire Magazine recently caught up with James Hunt to discuss his journey and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?

I am originally from Chicago. 8 years ago I was homeless. I used to walk up and down Lenox Road in the Buckhead community of Atlanta seeing the Bentleys and Rolls Royces and I told myself that one day that would be me driving one of those cars. I bought myself a cheap laptop and started my business in a Starbucks during the day, and I built a relationship with the local Fed Ex and worked out of there at night. When I got my first celebrity client and cleaned up his entire family’s credit, that helped me to grow my business and the word started to spread about who I was and what I did. From there, things really took off.

When did your entrepreneurial flair first reveal itself?

It was always there. I remember back as early as when I was in the 8th grade. I had my mother who was a seamstress to design this jumpsuit that I wore for the 8th-grade luncheon and I wanted it in a very specific way – something that no one ever had before. I was stressed about it being identical to how I wanted it. That is as early as I can remember. I was about 13. I always had a vision for how I wanted things to be and I was very serious about my expectations.

How did your life look before being an entrepreneur?

I saw life as looking through a glass ceiling, like employees that are at the graces of their employer who decides your salary, who decides the hours you work, and who decides whether you are hired or fired at any moment. You have to work hard but you don’t have real freedom. Entrepreneurship is about freedom. Looking back on it, that experience was worth it. Now, even though I own my own company, I still work 16 hours a day, seven days a week.

As an entrepreneur, what is it that motivates and drives you?

Shattering new glass ceilings and goals. Taking on new ideas and accomplishing goals is something that I set out to do on a daily basis. That daily challenge to get up and accomplish what you set out to accomplish for that day is literally what drives me that day. And tapping into what is inside of me. Discovering what is inside of me and being able to project that to the world.

In one word, describe your life as an entrepreneur and explain why.

Relentless – Because I understand that I cannot give up. I understand that failure is not an option and so I absolutely have to be relentless in my pursuit of every avenue that I have set out to accomplish. For me, it is not enough to just be successful, and the goal is to reach the top. If there is one word to be described, it is being completely relentless in my pursuit of success.

What were your top three motivations for starting your business?

1) Financial independence.

2) The ability to be able to help the people who will become my clients. To offer a real service that can help them in their pursuit of new homes, new businesses, new cars, and understanding the power of credit.

3) Recognition/ validation. I think there is nothing more rewarding than being validated by the people you look up to. 8 years ago everyone in credit repair was better off than me. They were my mentors. Today, to come full circle and become mentors of the people who mentored me is validation that I have chosen correctly and I have worked my way all the way to the top.

What would you say are the key elements for starting and running a successful business?

Identifying what your product is…what you bring to the table. Then, once you discover that, the next question is, is that product in demand? Is there enough of a demand to become successful in it? If the answer is yes, how can you maximize every day to make yourself a success in that particular field? Also, identifying who your competition is. If you don’t know your competition, you can be run over in your business. You should know why they are successful and what you can learn from your competition that can make you even more successful. Know their flaws. If you understand that, you would understand what drives their clients to you and how you can elevate in your industry.

What are the three biggest challenges you have faced growing the business and how did you overcome them?

1) Starting. Starting is always the biggest challenge. Many people will say they want to do something and because they never pull the trigger on it, they give themselves an excuse. Starting was like starting my company in Starbucks when it seemed like it wasn’t going to work or when I couldn’t even get one client.

2) Refusal to give up. The challenge was that the option of giving up was always in front of me. It was always door #1 or door to keep going or #2 to give up. I was given the temptation to give up but I chose door #1.

3) Once you gather a certain amount of success and you have outdone yourself and you don’t have any more competition, it is a challenge for an entrepreneur to not relax or take your feet off the gas. But, you have to press the accelerator and go further because you are in uncharted territory. Getting to another level that no one else is doing is also extremely challenging.

There are many times where I am challenged. Whenever I get overwhelmed, I go back to that same Starbucks and sit at that same table where I started and talk myself into success – because if I did it from the bottom level I can do it from another level. It’s about having a place of accountability. You should have a place where you can go to that is yours where you can hold yourself accountable for getting to the next level.

What form of marketing has worked well for your business throughout the years?

I did not go the normal route of marketing for years. In the beginning, I never pursued social media. I went the old-fashioned way of word of mouth. When you saw you had to get to the next level you saw that you needed to do word of mouth. When the celebs came along, then I figured out how I could utilize that to go to the next level. When we helped Tank (singer) and he put up a social media video on Instagram about his new house on Christmas, it took us to a level where our phones rang nonstop from Christmas day to January with a flood of new clients that we weren’t really prepared for. Every entrepreneur needs to be cautious because if you are not prepared for it, success can actually drown you.

Social media has really helped me. I use it in a way to showcase a lifestyle of success that credit brings with it. I show the celebrity clients we help who are purchasing cars and homes and showcasing that luxury lifestyle. That has opened up all kinds of doors. The phones just ring, all you have to do is get up. I think you have arrived when you no longer seek to chase clients or money, but the money and the clients chase you.

As you grew the business, what have been some of the most important leadership lessons you have learned?

Learning who to fire and who to hire. Understanding how to motivate your team and keep them upbeat with you. I have learned that you are no greater or no less than the team that you put in power around you.

What is the best advice you have ever been given?

It was from John H. Johnson, the founder of Ebony and Jet Magazines. When I was 17 years old, I went on a tour of Ebony and Jet and he was talking about the fact he always gave his employees free lunch. We were curious as to why he gave them free lunch. He said when you feed them that shows your employees that you care about their well-being. When they know you care about their well-being, you will get a better day’s work out of them. So, since starting my business, I have always fed my employees. That includes bringing in personal chefs or treating them every day to make sure they don’t have to worry about breakfast or lunch. Treat them the way you want to be treated yourself.

What advice would you give to a newbie Entrepreneur setting up their first business?

Never give up. No matter how dark it seems. No matter what the naysayers or haters have to say about you. If you really believe that you have something that the world needs and a real product that is in demand, then you have a responsibility to not give.

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Entrepreneur Spotlight: Meet Brian Rainey, The C.E.O. Of Production And Logistics Company Gooten

Brian Rainey is the C.E.O. of Gooten, the globally distributed production and logistics company transforming how online brands manufacture and fulfill merchandise to their customers. As a “big picture” thinker, Brian elevates the organization through pivotal leadership and strategic direction while aiding in the expansion of financing, hiring, and global initiatives. Rainey previously served as a chief financial officer at Buzz Points, a fintech company, and held positions at Deutsche Bank and Deloitte. He provided accounting and audit services to startups preparing for potential I.P.O.s, private sales, or capital raises. Rainey, a licensed C.P.A, received a bachelor’s degree in accounting and finance from James Madison University and an M.B.A. from the Darden School of Business at the University of Virginia.

When did your entrepreneurial flair first reveal itself?

I have always been an entrepreneur. Since I was 12 years old, I assisted in running a baseball card shop. That spirit has been with me even when I was working more traditional jobs – I always saw things as an entrepreneur. After college, I worked for a finance and accounting firm to audit VC-backed startups. As part of that role, I had to look at what made these companies successful or not. I saw how they operated, and it made me hungry to want to dive in and build my own business. As an entrepreneur, you develop and create a business versus just trying to drive process improvement at a larger company. As an entrepreneur, you look at what can be improved globally and attack that problem. When I thought I have the right idea, I want to go and do it – and not let corporate politics get in the way. You see a future state, and you believe in it so strongly that you want to commit all in to go and bring it to life. I believe in my vision for Gooten and wish to execute on it.

How did your life look like before being an entrepreneur?

I want to be an entrepreneur and never look back to my days in finance. I did not fit into the corporate world. I went against the things that go with working in the corporate setting. As an entrepreneur, the best idea wins, and there are no politics. I love the instant feedback loop that exists as an entrepreneur.

As an entrepreneur, what is it that motivates and drives you?

The thing that motivates me is that I surround myself with the people I get along well. I want to work with similarly minded people – but with skills that complement my own. Working or running a startup has entrepreneurship running across the whole business. Being surrounded by ambitious people is a fantastic feeling because they are always highly driven and want to succeed.

In one word, describe your life as an entrepreneur and explain why.

The word that I would use is “unexpected”. Plans constantly change; every day is different. No matter how much I plan, new things always come up – and that is fun and exciting. It challenges me and keeps me on my toes. You also have to challenge your own beliefs and take in feedback from your team, your board, and your customers, and then find the path forward. I would also add that being an entrepreneur is ” rewarding”. I am excited about the opportunities that come my way. I find fulfillment in overcoming challenges as we grow as a business.

What were your top three motivations for starting your business?

I took over Gooten from an original set of founders, and it needed a path forward. So with that in mind, the following three motivations that come to mind are:
1. With Gooten, I saw that there was an inherent need that existed between 2 groups – that neither could solve on their own. Manufacturers need brands to fill their machines with orders, and brands needed high-quality global manufacturing. I saw the opportunity to be in the middle of these two groups and create the marketplace.
2. I had a desire to build a high power team with the best people I knew to solve this marketplace challenge
3. I wanted to know and feel that I was working for myself – instead of just working for layers and layers within a corporate world.

What would you say are the key elements for starting and running a successful business?

For me, it comes down to 2 things:

1. Act as if you are going to succeed. It would help if you planned to scale. Most startups plan for failure. My thought process is to focus on building the most successful business you can with a complete plan for scaling it out – if it fails, I know that I gave it more than 100% of my effort and skills.

2. Make sure that you are the right person to solve the problem/challenge that you are seeking to take on – assuming that you are the right person to lead the charge, then focus on who is the next priority #1 and #2 hires to complement your skills to address the needs of the business.

What are the three biggest challenges you have faced growing the business, and how did you overcome them?

The biggest challenges that I have faced with Gooten are:

1. Learning how to hire: People are what makes and breaks a company. I have to focus on attracting the right talent and retaining my staff to grow my business. part of the challenge here is that you do not always know who/what you need in a role – so you have also to be nimble to make the required changes as the business evolves and as you learn more of the needs.

2. Make sure to challenge my assumptions – I don’t like to have one idea and stick with it forever. I constantly challenge my thoughts and push myself to be open-minded. I have to reinvent a business strategy based on new data, new interactions, new market requirements, etc…

3. Building a marketplace is extra hard: Initially, you do not know how to start. The challenge is always to overcome the hurdles of convincing businesses to work with you when you do not have the other side figured out. I had to figure out how do I sell a product that I cannot source. At Gooten, this challenge led me to work closely with the manufacturers first, genuinely understanding their businesses and how they interact with brands.

A bonus challenge I want to mention is that you have to be willing to kill your darlings, meaning you might have adjusted and re-adjust what already works for you. It is hard in business, but you have to continually assess if you are doing the right things for your business’ future. And be willing to stop doing the things that you do not see value in the future. It’s challenging because you have to let go of things that already generate a tremendous amount of revenue, but sometimes, you might have to cut back before you grow bigger.

What form of marketing has worked well for your business throughout the years?

Content and SEO have always worked best. At Gooten, we make sure that we are the experts. The best way to do this is via content. I love to write bylines for various publications and have extended this practice across the team. The key with content is to engage with customers in a friendly manner where you are imparting knowledge and inviting them to deepen their relationship and engagement with you. Often, especially here at Gooten, we must sell our industry to potential customers before selling ourselves.

As you grew the business, what have been some of the most important leadership lessons you have learned?

The three most important lessons for me have been:

1. Learning to hire people with the right skills for the right roles.
2. Trusting my team all of the way 100% – if you hire someone to do a job, you have to have faith and confidence in them to do that job – you cannot hire them and proceed to micro-manage them. Why did you hire them in the first place then?
3. Be transparent – this is hard as you may feel that you want to shield people from various things going on within the business – in the end, this proves more difficult. If you are transparent with your team and then extend that to partners and customers, everyone will respect and appreciate your decisions. And they cannot come back and say that you misled them or otherwise.

What is the best advice you have ever been given?

The best advice I got was from a fellow entrepreneur – it is DROOM = Don’t run out of money. Pretty straightforward.

What advice would you give to a newbie Entrepreneur setting up their first business?

The key is to make sure that you are building a career as you are building a company. My advice is that you need to invest in the long-term. Take the lessons that you will learn along the way and understand and appreciate them. Make sure not to cut corners especially falls into the bucket of not having ethical lapses. Always be happy with who you are and do not become a different person.

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Meet The Man Behind The Cover Of The April 2021 Issue Of Global Millionaire: Mohanad Alwadiya – The Wolf of Dubai Real Estate


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Mohanad Alwadiya is the founder of Harbor Real Estate Dubai and is considered by many as one of the property industry’s most dynamic practitioners. He is an award-winning real estate professional and entrepreneur who, as the CEO of Harbor Real Estate, has set new standards in providing real estate investment and management solutions to Harbor’s clients, and has led to Harbor Real Estate’s winning the highly-coveted title of “Best Agency for Property Management” in the Property Times People’s Choice Awards 2015.

Mohanad’s achievements have emanated from his success in developing the industry-leading capabilities of Harbor, resulting in exceptional results for the multibillion dirham portfolios held by clients such as National Bonds Corporation, Investment Corporation of Dubai, Al Thani Investments, Daman Investments, Tadhamon Islamic Bank, Amlak Finance and Global Investment & Development.

Mohanad is also considered to be one of the most candid, insightful, and eloquent commentators in the UAE property market, whose extensive experience makes him a reliable industry resource. He is renowned for his professionalism, incisive analyses, and astute observations.

Global Millionaire recently caught up with Mohanad to discuss his journey as an entrepreneur and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?

I am fortunate and thankful to have grown up in the UAE, a land of boundless opportunities. People talk about the American dream. Well, I have lived the UAE dream.

I guess I realized what my personal possibilities and opportunities were when I was completing my Bachelor’s degree in Business Administration with a double concentration in Marketing and Advertising from the American University in Dubai. I remember those days very well because I really felt that the world was truly at my feet.

I started my career at Leo Burnett, a Chicago-based multinational marketing services group of companies with offices throughout the Middle East and I’m proud to say that I became the most-awarded Communications Director during my seven years there. This period of my career really prepared me for success because of the vast amount of learning that I received from, not only the Leo Burnett organization, but also from the excellent clients from various industries that it was my pleasure to work with. Those were happy times!

However, having descended from a real estate family, I soon realized that my passion was real estate so I launched my real estate journey and was soon Head of the Projects Marketing and Sales Division for the global real estate arm of Dubai Holdings. Once again, the knowledge that I absorbed and the experience I gained from being part of this great organization really gave me the confidence to start my own business launched as Harbor Real Estate Dubai.

Over the last 20 years, I have also obtained a master’s degree in property management from the University of Salford, published two books about real estate and one of them became the best-selling book in the Middle East, and hosted the top-rated radio and reality-TV property shows in the Arab World.

What are you currently doing to maintain/grow your business? 

I won’t bore you with a dissertation of the global economic carnage that COVID-19 created but in March of 2020, our initial objective was pretty basic … to survive in an environment with a set of dire circumstances that nobody in the industry had witnessed before!

We quickly realized that everybody was in the same boat and, in order to survive, we needed to maintain our competitive edge in the area of customer satisfaction. We knew our clients would require our assistance and that any recession, whether generated by a pandemic such as COVID-19 or by a financial crisis such as that in 2008, is all about being able to survive. It was tough and there were many sleepless nights during this period.

At Harbor Real Estate, we currently manage real estate portfolios with a total value of around AED 14.8 billion. So, there are lots of clients with lots of money invested that are relying on us. We take this responsibility very seriously indeed.

Obviously, we needed to adapt. This required a brutally honest assessment of our capabilities as individuals and the capability of Harbor Real Estate to continue to provide the services that our clients required during a pandemic and resulting economic turmoil on a global scale.

Thankfully, the country’s leaders showed great wisdom and resolve to enable businesses such as Harbor Real Estate to navigate their way through a very awkward period.

We realized early on that needed to make sense of the chaos and we determined that we required new solutions to meet new challenges and I think this is the greatest lesson that we learned at Harbor Real Estate during the Global Financial Crisis. Innovation and the ability to learn relevant to circumstances will always prevail regardless of what the circumstances are. This is the first time any of us had experienced a globally crippling pandemic and our experience, innovation and adaptability allowed us to keep serving our clients.

I recall the executive team discussing the Great Depression of 1929 whereby the first mistake that many companies made was to downsize their client servicing workforce. This action essentially compounded their problems because it affected service delivery and strangled revenue generation. This was one thing that we at Harbor Real Estate refused to do and during the course of the pandemic, we have actually grown our workforce by 38% and consequently managed to grow the portfolios we manage by more than 30%.

On the cost side, it was important to modify the business to reflect a more variable cost structure. Fortunately, we had always been conscious of overheads, particularly those that were fixed in nature and re-structuring the business to minimize those fixed costs was not too difficult to achieve. So, the focus was really on revenue generation complemented by realistic cost control measures designed to enhance productivity, not strangle operations.

Finally, it was about people. To develop and maintain a competitive edge any business must have a team dedicated to providing the best they possibly can for their clients. This includes not just generating the solutions but executing and delivering on promises as well. Harbor’s success can be attributed directly to the efforts of its people and I am so thankful to the Harbor Real Estate Team for their resilience and commitment during this difficult period.

What social media platforms do you usually use to increase your brand’s awareness? 

I am active on all the key social media platforms including Facebook, Instagram, Twitter, Snapchat, Tiktok, Linkedin, and Youtube. I’m glad that my efforts in producing relevant content for my followers consistently have paid off and today I have over 2.5M followers across my official verified social media accounts.

What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work? 

There are so many variables that must be considered to determine whether a particular advertising approach is successful or not. What works for one organization will be totally different from what works for another organization. There are no set formulae for success.

At Harbor Real Estate, we believe that to really get to know our brand, you must meet it face to face. That’s why, in addition to my social media platforms and attendance at a wide variety of live seminars and conferences, we introduced the television program MEMAAR.

MEMAAR was the first-of-its-kind property reality TV show in the Middle East. The show is broadcasted exclusively on Dubai TV, part of the Dubai Media Incorporated and viewers can also follow the show online through awaan.ae.

The show was created to provide insights into the machinations of Dubai’s Real Estate industry in an entertaining yet informative way. We all know that Dubai is a preferred Real Estate investment destination with celebrities, successful entrepreneurs and the business elite from all over the world. The show allows the average viewer to appreciate the considerations, opportunities, and eventual decisions required to make a sound and lucrative purchase as the journey from the initial idea or need to the eventual purchase is captured on film and presented to the viewer in an engaging and entertaining format.

Even though the show features celebrities or high net worth individuals, it is interesting to note that many of the challenges and concerns that arise and are dealt with on the show are shared and relevant to the everyday property investor as well, whether they are a potential owner occupier or landlord in the making.

What is your main tactic when it comes to making more people aware of your brand? How did your business stand out? 

It’s all about credibility, consistency, and constancy. My favorite 3 C’s.

I have said many times that I believe my value as a professional who has built a strong communication platform is in the field of Real Estate. I am not going to profess to be an expert on cars or fashion. That would not be credible.

In addition, I must be consistent. There are principles that I conduct my business by and I must abide by them at all times. I must be consistent in that what I recommend to people is based upon my best judgment, not what I believe my audience wants to hear.

And I strive to be ubiquitous or omnipresent. I want to be there when my clients or potential clients need me. I will not be a friend only for the good times, but I will be with you during the bad times as well. In this way, constancy will enhance my credibility and consistency.

What form of marketing has worked well for your business throughout the years? 

Digital marketing including social media would be the obvious answer, but satisfying my clients and having them be advocates for Harbor Real Estate is by far the most valuable marketing medium that I have ever invested in.

What is the toughest decision you had to make in the last few months? 

Surprisingly, there haven’t been any particularly tough decisions. There have been many decisions and many challenges but, with great support from the executive team, decisions have been relatively straightforward once we applied logic and common sense.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)? 

The biggest mistake I made regarding money in the early days was actually worrying too much about money. This can be debilitating and stop you from thinking creatively and logically.

Put simply, if you fully focus on understanding the problem, identifying the right solution, and implementing it properly, the money will take care of itself.

What new business would you love to start? 

I’m so in love with real estate which is why I’m always investing and expanding across various geographies and asset classes in the field of real estate. On the other hand, given the major improvement in technology that the world is witnessing, I have been investing in tech companies and I’m in the process of launching a real estate focused Fintech firm.

 If you could go back in a time machine to the time when you were just getting started, what would you do differently? 

SLOW DOWN! I know it sounds strange but the overwhelming urge when I started out was that everything had to be done in the next hour!

With experience, you realize that every issue, challenge, or roadblock needs to be carefully considered and there is usually time to do that. Sometimes, to ’sleep on an issue’ resulted in much better solutions.

Also, I learned very quickly to explore multiple solutions to a problem. There will always be a logical ‘first’ solution. I learned with experience to try and come up with multiple solutions and either choose the best or see if a hybrid solution might work better.

 What is the best advice you have ever been given? 

Listen actively. If you are talking, you are not listening.

Empathy is key in my business. If people are looking to me for leadership or counsel, I must truly understand them and their situation. I can only do this if I listen actively.

 What advice would you give to a newbie Entrepreneur setting up their first business?

The most important thing to do as a young entrepreneur is to be yourself.

Be yourself and be confident with who you are and what you can achieve. I believe that every entrepreneur must develop his or her own style to be consistent with who they are as a person and what they stand for. It’s virtually impossible to copy or emulate somebody else and maintain your credibility over the medium or long term. People are generally very astute at detecting someone who is not genuine.

I try to learn continuously. No person, entrepreneur or otherwise, is the encyclopedia of all subjects. I can learn from anybody as long as I am willing to. While I try to learn from others around the world, I recognize that the true assessors of my capability and success are my clients. It is their opinion that really counts.

Of course, there are fundamental personality traits and behaviors which must always be observed … honesty, transparency, consistency, good communication skills. But I still maintain that being yourself is your biggest asset.

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Meet The Man Behind The Cover Of The March 2021 Issue Of Global Millionaire: Justin Wang

Justin Wang built PIA (Property Investors Alliance) at the time where he realized the profitability of the Sydney residential property. His considerable charisma would go on to spearhead a veritable empire of altruistic financial freedom.

Wang associates his accomplishments with always insisting upon his dream, despite his humble origins. He credits his grandmother with instilling the crucial discipline for fostering his innate abilities. His upbringing was greatly influenced by Chinese tradition.

It was this fortuitous and fruitful approach – of understanding the process of giving and receiving – that would prove to be of great importance in Wang’s professional life. When Wang became a teacher, he noticed his colleagues struggling with money concerns. It was here that he found a way to ‘give back’ and to ‘find his calling’ – all in the one serendipitous instance. He was able to align his spirit of collaboration with his skill for finance to ‘break the mould’.

Wang explains that only ‘a few people work for fun’ whilst most work ‘for the bread and butter – for survival’. Luckily, in his lifetime he was able to transcend a mediocre existence for one that met loftier goals – but, it was an experience that was not without its fair share of trials and tribulations.

He resigned from being a high school teacher and he decided to try something else and that’s when he eventually came to Australia – because he wanted to achieve financial freedom. However, he found it very difficult at first to make money in Australia, even though the income is higher in Australia than in China, he could still only save a few dollars.

He quickly found a way to remedy the situation. This was how PIA was born. Wang, once more, credits the realization of his dreams to his two-fold approach to prosperity: invest in a business and then advise others to do so. He feels that if he didn’t do that, he probably would not have achieved so big a portfolio as he currently holds today.

For Wang, the priority of a business owner always lies with the stakeholder/s. This includes all parties to the arrangement, as well as the interests of society as a whole. This holistic approach is the cornerstone of Wang’s success, and functions as a valuable lesson in entrepreneurial tactics.

Justin Wang is the embodiment of the self-made businessperson. From unassuming beginnings to life as a property magnate – he now personifies the paradigm for financial freedom. It always comes down to abundance as generated by collaboration. The Global Millionaire magazine recently caught up with Justin to discuss his journey to entrepreneurship and here’s what went down:

Could you please give us a brief background about yourself and how you became an entrepreneur?

I actually arrived in Australia back in 1993, before that I used to be a high school teacher in China. When I first arrived in Australia, life was very tough. I worked in restaurants, in manufacturing as well as in sales to get by – it was a struggle. I was earning around $30,000 a year at the time and I felt that I needed to earn more if I wanted to eventually achieve financial freedom. Australia is a rich and developed country compared to China so my plan was to come to Australia, make good money then retire in China forever and enjoy my life. I started the business back in 2005, at the time, the market took a downturn so many people believed that buying a property is no longer a good investment. But then based on my research and experience of buying my first property back in 1996 and then a few more properties later on – the experience taught me that investing in Sydney residential property is always a good move. So in 2005, I started to publicly promote my concept – the PIA concept to encourage other people to continue to invest in Sydney properties. The main reason I started my business is because I believed that everyone needs to find a way to achieve financial freedom. The second reason is because I truly believe Sydney properties is one of the best assets/investments that can help you achieve this goal. The third reason is because as an investor, I felt that I should share my knowledge and understanding. So in fact, I actually built PIA for other people’s benefit – to help people.

Photo Credit: Pedro Virgil

Can you tell us more about your business?

As you know, my business is called PIA (The Property Investors Alliance). When I first started the business, my biggest frustration was that I found the property industry in Australia was very backwards. When I say backwards, I’m talking about the structure. Normally the economy is market-driven; but for the Australian industry, it’s somehow product-driven. The developer would pay millions of dollars to build apartments but then they have to find a way to find buyers as well as establish a distribution channel. Traditionally in this industry, the purchaser/buyer doesn’t trust the agent, and the agent doesn’t trust the developer either. So I decided to build a system of buyer-agent -builder integration to establish trust within all parties involved. That’s the PIA business model, I built one platform to promote the PIA investment concept. Then I recruited a lot of young, energetic people to become sales agents. Our sales agents are different from the traditional real estate agents though. The traditional real estate agents’ approach to selling properties is to bring people to the showroom once there’s a vacancy, put out an ad somewhere, and wait for people to come. Our tactic is different; I’ve instructed my sales agents to go out there and mingle with people – educate them, and explain to them that buying a property is not just about buying a home, it’s also about wealth creation – it’s about your future retirement. I’ve also instructed my team to help people to address any concerns and train them to become professional investors. Once we’ve got clients then we can create demand and then we can present this demand to certain developers who will then partner with us. So the PIA sales agent’s job is not to sell properties like a typical real estate agent, but instead, provide education, service and create demand – that’s our main business model.

What are you currently doing to maintain/grow your business especially in this pandemic?

As we all know, this pandemic has caused major damage to the Australian economy as well as the property industry. Luckily, my company is not a typical company, PIA is more of a platform – an effective and efficient platform. So even during the pandemic, we still had a very healthy cash flow. Even in this current market, we have not lost our staff because our sales team is confident with the future of the industry. Our sales team is still actively seeking people and contacting people. We also have a very strong client base. Typically, new buyers have no confidence in this market. But the good thing is, our clients understand our concept so they have no fear of investing despite the pandemic and in fact, many of our clients have been continually taking advantage of this new market and buying more properties.

Photo Credit: Pedro Virgil

Why do you think investing in property is the best and most efficient way to become financially free?

This is a very good question. Personally, all my wealth is in Sydney residential properties. I’ve never had any interest in shares, I’ve never bought shares – this is just my personal opinion, by the way, I’m not providing financial advice. So why do I like property? The first reason is because property is real – it’s something you can touch and control under your name. It’s not like other investments that you can’t control. The second reason is, Sydney residential property is quite unique – it’s not affected by the state of the economy, instead, it’s driven by the true demand which is population growth. Even if you check the history of the Australian property market, the state of the economy can go up and down, and the interest can vary from high to low and vice versa but the value of Sydney properties and rental income will always go up. The population of this city always keeps going up, so as an investor, you’re a winner. The third reason is if you want to invest in other investments you need money upfront, while in this investment model you can actually borrow money from the bank to start your investment journey so you’re not taking money out of your own pockets. Even if you get rich from your business or investing in the share market, you still need to invest your money in the right asset – and for us, it’s always going to be Sydney residential properties.

Here are 3 reasons why:

1. Ownership: For most assets, there’s no guarantee of ownership which is very dangerous.

2. Passive income: Rent is a very good and stable passive income even in today’s economy.

3. Value: You need an investment where the value continues to appreciate. Sydney residential properties have proven time and time again that its value is always increasing.

What is your main tactic when it comes to making more people aware of your brand and engaging your customers?

Actually, I’ve never had a marketing strategy for PIA. I’m like a farmer, I’m happy to plant the seed and watch the tree grow from the seeds. Word of mouth is our main marketing tactic. The PIA brand has always been about word of mouth and customer satisfaction. Many people probably aren’t aware that PIA is such a significant business, we have thousands of investors, we have a massive office, we invest billions of dollars each year and we manage 6,000 to 7,000 properties annually.

What is the most difficult part of your business?

The world keeps changing too fast. That’s probably the biggest challenge for us because the client we’re facing now is a completely different client from 15 years ago.

Photo Credit: Pedro Virgil

Have you ever thought about writing a book?

Yes, of course. My background is Chinese literature. Actually, my original dream was to gain financial freedom then afterward write a book and become a professional author. Of course, I’m currently too busy with the PIA business, but eventually, I want to finish a book about my investment concept.

What do you usually do in your spare time if you’re not working on your business?

My life is very simple. My hobbies are reading and writing Chinese calligraphy and practicing traditional Tai Chi.

What advice would you give to a potential investor?

Buying or renting a property is not about buying a home – it’s whether or not you can continue living in this beautiful city in the future. Because we have an aging population – therefore, the demand for property will always be increasing but the land availability in the city will keep decreasing. Eventually, it would be almost impossible to afford rent in the city. Hence, you need to buy a property now before it’s too late.

What advice would you give to a newbie Entrepreneur setting up their first business?

So many people want to start a business because they want to make money. But before you even think about making money, you need to think about what you’re going to do for our society. You need to identify people’s needs first. If you find that there are problems in the society, the market, or a certain industry and you can find the solution to fix their problems, your business will definitely be successful. The money will always come to you as long as you think about other people’s needs first.

Photo Credit: Pedro Virgil

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Entrepreneur Spotlight: Meet Alex Hargrove, J.D. Co-Founder And CTO Of NetLaw Group

Freshly graduated from Washington Law School, Alex Hargrove has a bright future ahead of him in the legal field. He has a high roller attorney father and his A-list team of lawyers backing him up. He found that his career deviated from his father when he decided to develop technology products for law firms. Henceforth, Net Law Group was born.

As a result of developing virtue online legal services, his company is recognised by the American Bar Association as one of America’s finest.

Global MIllionaire recently caught up with Alex and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started NetLaw Group?

Sure, it was 2011, and I was in my last year of law school at Washington and Lee University. My father, a high-net-worth estate planning attorney, had just left his “big law” firm to start a boutique estate planning practice to use virtual offices and an online solution to increase. Excited by chance to get on the cutting edge of something new, I joined him after graduating in May that year. He had an all-star cast of attorneys who all had developed sophisticated Trust & Estate practices in some fashion. The only problem was no one knew the first thing about developing technology products. I didn’t either but saw an opportunity and took it.

Within nine months of joining the law firm, I had managed to build comprehensive web interviews and automate a library of documents. I also hired a developer to do a backend integration with PayPal to charge clients at the end of the interviews. My father, Jamie, all the while, had scaled the firm to having virtual offices with licensed attorneys in 23 states. We were selling hundreds of estate plans through this system with a sticker price as high as $3000. The system included a back-office for the attorneys to make tweaks to the documents in an automated fashion. By early 2012, we had won an American Bar Association award for the most outstanding online delivery of legal services in the entire country. We were off to the races, raising our first $1M of now $13M total fundraising for a nonlawyer company called NetLaw Group (or NetLaw).

When did your entrepreneurial flair first reveal itself?

When I was still in high school, I had an idea I called “Rapid Rebates.” I worked at Best Buy and noticed (as did everyone at the time) that mail-in rebates drove computer pricing. I discovered companies hire fulfillment centres that try to avoid paying these rebates over minor technicalities, such as when the ink is the wrong colour. In a kiosk in-store, my idea was to offer buyers a “rapid rebate” for, say, 75% of the value, with my company collecting the balance after professionally filing and collecting the ultimate rebate. My parents were very encouraging and connected me to an executive at Federated Department Stores, who gave me 30 minutes of his time. I presented the idea and learned the brutal reality. Without taking some steps towards execution, ideas are just that; ideas. No one was going to sign an NDA and pay me for my idea.

What did your life look like before being an entrepreneur?

I’m not sure there was a time before I would have called myself an entrepreneur. I was, in many respects, born this way. It did not help much in grade school. (I graduated in the bottom 10% of my class in high school.) But once I got older and learned how to harness my roving mind, it served and served me well.

As a Co-Founder and CTO, what is it that motivates and drives you?

Simple, a desire for control over my life. I work best on my terms whenever the work schedule aligns with my natural creative rhythms. While I am motivated to make my company succeed, I am probably more motivated to keep working with my team on exciting and challenging new projects. We have filed four patents now, for example. I think that’s cool. Taking an idea for a solution to a novel problem and seeing it through the development and ultimately through intellectual property protection. And I get paid to do this.

In one word, describe your life as a Co-Founder and CTO and explain why.

Freedom. I solve problems by running, biking, and swimming. I meet with my team on demand mostly. Everyone works on their schedule. The new technology platform (www.netlawplatform.com) has broad applications, and we can be much more selective in taking on new projects.

What were your top three motivations for starting NetLaw Group?

I wanted to do more than the billed hour. That was motivation number one. I worked crazy hard to graduate from law school with honors. I might add, only to find the ordinary practice of law that exciting. Second, to that was that there was little risk for me. We had investors, and my contribution was the sweaty sort. Fortunately, law school prepared me for the hours of grinding it required to create a 50 state automated document product. Finally, I saw how tech disrupted all these other industries, think ten years ago, and law seemed ripe for disruption. Although I didn’t graduate law school knowing how to code, it wasn’t long before I had enough to drive this project. Simply put, I saw an opportunity that was an ostensibly low risk that could help me ride a coming wave of legal tech if successful. The waves are taking a lot longer than planned, but I think we’re going to be seeing some significant changes in how people consume legal services shortly.

What would you say are the key elements for starting and running a successful business?

I’m not sure I’m in a position to be opining to others on the key aspects of running a successful business. Maybe check back with me when I’m ready to start my next. Hopefully, I’ll have some time to distil what I learned from this one into a few bite-sized chunks.

What are the three biggest challenges you have faced growing NetLaw Group, and how did you overcome them?

Oh, geez, there are many Let’s start with developers (and tech executives). Tech is full of people that do not really know tech. They know enough, though, to cost you a lot of money before you find that out. Early on, I developed a relationship with one developer who now heads my engineering team. He proved very trustworthy early on, and I made some critical decisions to go with my gut. I took a leap of faith to take on a less credentialed developer colleague in the face of qualified tech executives in ten years. Without exception, those decisions paid off.

Other challenges include fundraising, always a challenge, and still a need. You have to evaluate how you will get there from point A to point B and how able to make your investors happy. You also have to ensure you don’t run out of money whilst you at it.

You have to co-operate with your co-founder, which is, in my case, my father. While I like to think we have both gotten better at communicating, it remains a challenge. Co-founding a business is like entering into a marriage, and when times get challenging, the marriage can quickly turn ugly. When it does, you must remember the stakeholders who depend on you. It would help if you got over yourself and refocused your energy on the growth of the business.

What form of consumer client/investor outreach has worked well for the business throughout the years?

We have never gone direct-to-consumer. We have always marketed our products through other businesses that have pre-existing relationships with the target customer. Direct-to-consumer advertising is capital intensive and risky when you are still figuring out your business. Partnerships have provided us with a steady stream of revenue while improving our products and perhaps someday offering our products directly to the public.

As you grew the business, what have been some of the most important leadership lessons you have learned?

Lead by example. When I ask my team to perform complex tasks, I know that I have to bring my A-game. When I’m not developing the products, I find early adopters and motivated my team by trumpeting meetings with big F500 companies. We like to show-off.

What is the best advice you have ever been given?

I took this bit from Steve Jobs and decided to test if it applied to mere mortals like myself: “I’ve never found anybody that didn’t want to help me if I asked them for help.” I have asked many people for help over the years, and I’ve learned a lot comes the long way. I landed meetings with giant companies and talked to very successful entrepreneurs. All because I asked. When I don’t know what to do with the product, I ask my team for help. They help. When you are chasing a dream, I have found people respect the hustle and are willing to give at least some amount of their knowledge to help you get to the next place.

What advice would you give to a newbie Entrepreneur setting up their first business?

You better be ready to pay the price. Over the years, my company has cost me a marriage, my sanity and impacted every aspect of my life. You have to feel like you see something others don’t, and you have to be ready to all but die to bring about that world you visit. I’m sure there are brick-and-mortar businesses that don’t require you to sign over your soul, but I’ve never run any.

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Entrepreneur Spotlight: Meet The Award-Winning Strategist, And International Entrepreneur, Myrte Scheffer

Myrte Scheffer is a Dutch award-winning strategist, an international entrepreneur, coach, mentor, sister of a multi-disabled girl who is no longer physically with us, (officially former) foster mom of a beautiful teenage girl—and now she’s evolving her business into a global movement where she guides (aspiring) female entrepreneurs and leaders to transform their past pain into power, to return to their true STAR within: She Triumphs Adversities and Rises.

She officially started her business back in September 2009, which was 11 years ago. She started it as early as 23 years old, and since then she has gained more knowledge and expertise as she worked with a lot of different people, on different levels, and she has seen and guided many organizations in the journey of transformation.

In between the lockdowns in September 2020 she decided to move from Holland to London to start building on her dream. Currently, she owns three companies: one in Holland and two UK businesses; all three share the same vision. However, they all serve a different purpose in achieving her higher vision: no women (young and old) ever have to feel lost or lonely again and by transforming their (past) pain into an unstoppable professional power. Not only does she guide them back to their authentic self, Myrte and her team of professionals, also assure they have the business fundamentals in place so they can create an impact in the lives of others. Everything she does is dedicated to bringing back the sparkle in the lives of, and building futures for (young) women on an identifying journey to self-discovery, self-esteem, self-awareness, self-development, independence, self-employment, and overall authentic growth by providing a wide range of online, offline and on-stage activities and enriching content.

The movement she’s building is called STAR Women of Wisdom and they are only just getting started (Jan. 2021). For the next three to five years she wants to build a global brand to achieve its mission: to find, identify, enrich, strengthen, guide, connect and empower these STARS all over the world. In the meantime, she’s working with her existing clients to help them to the next level so they can inspire the new stars as well.

They unite as one big Global Star Movement that facilitates them into designing their desired life, so they stop existing and start living again. The reason she’s doing all of this is because she also overcame a lot of adversities and has turned them into power.

Since the movement just started, they are still in the process of setting up her websites and all her social media platforms. They are currently working really hard on those platforms because she wants to reach out and help as many STAR Women of Wisdom as possible—across the globe.

Global Millionaire magazine recently caught up with Myrte to discuss her journey to entrepreneurship and here’s what went down:

When did your entrepreneurial flair first reveal itself?

As early as two years old, my flair for entrepreneurship already sparked. I remember my mom telling me that I used to pick-up the phone for my dad and give messages and knew exactly what to tell, who to call back, and what was the call about.

Then at the age of 14, I had my first job as a car polisher. I recall asking the people who work there, why they do what they do, what’s the reason they like it so much; and found myself coaching them from a really young age. I was always curious about people’s intentions for working, and I already decided back then that I was going to work for myself one day.

I vividly remember whilst I had that job, that I didn’t see myself as an employee. Seeing those people going to the same workplace every single day, revealed something in me that wasn’t the kind of role I’m called for. That’s when it started.

We also have a family business which my dad founded when I was six years old and grew into 70 employees now, so I have always been exposed to business. Both my younger brothers are in the business with all their heart, only it wasn’t my path. Although I tried when I was younger, however in my family, I am the most adventurous entrepreneurial spirit and I always saw myself in a more “fluid” business.

As I said, I started my official first business when I was 24 years old in September 2009. When I was in my last year at the University, I was asked by Mercedes Benz to do a qualified market investigation for them in specific parts of the Netherlands where I lived. Since then I decided that it was the moment to start working for myself.

How did your life look like before being an entrepreneur?

Since I started pretty young, at the age of 24, the years before being an entrepreneur was pretty much my teenage years—which were quite turbulent, to be honest.

One of the things that describe my younger years is that we were in a family of four kids—and the youngest one, my sister, was multi-disabled. She was born when I was 11, so a lot of my younger years and years before being an entrepreneur, was focused on that. It shaped me into who I am today, however, that real journey of self-discovery only began after she passed away in November 2017.

I also experienced working in a job center before I became an entrepreneur. I was helping people find a job and at the age of 21, and I can recall that I was burned out because I was already responsible for multiple centers at a very young age and all my energy in life went to that job.

Even my manager back then told me, “Even though Í want you back, it’s not going to happen. You wouldn’t come back because you have so much more to offer in this world.” Which is true, it was something that I always felt back then and I’m very thankful for him expressing that. At the time I was always searching and by speaking up, he guided me in more ways than he probably could think of back then.

As an entrepreneur, what is it that motivates and drives you?

What motivates me is a deep sense of meaning that I am here on a mission that is beyond me; that I am here to do something great in life, to serve a bigger purpose—that is to guide all the (female) aspiring entrepreneurs and leaders on their journey to create an impact in this world. So many women and young girls as well are searching for their identity, are being suppressed to find it in the first place by unhealthy and dysfunctional systems and most of them are not even aware of their full STAR potential as I like to call it. So much wisdom and talent go wasted because these women are not being supported and guided on the soul, mind, and strategic level. STAR stands for She Triumphs Adversities and Rises and that’s what I’m here for: to guide you back to your authentic self and heal the beautiful STAR you were always meant to be. And then build a badass business around that!

It inspires me to guide people with a mission similar to mine; and I want to enrich and empower those who dedicate their time, life, love, energy, and passion to a purpose that’s bigger than themselves as well.

The other thing that motivates and drives me is the impact that I see with my clients when I work with them on a deep and energetic level. I see them grow spiritually, mentally, strategically, and financially.

It is truly fulfilling to witness how I can impact others on a deeper level that changes their lives and their businesses for good, and therefore creates a ripple effect that will go a long way…

In one word, describe your life as an entrepreneur and explain why.

Vivid!

There are so many layers and stages in entrepreneurship that you go through and I choose to be fluid and firm at the same time. I choose to approach everything that comes to my path from a place of love, energy, and passion.

Being vivid is my personality. That is why when it comes to entrepreneurship, I want to be open to opportunities especially during this stage where I’m building my business from the start due to Covid-19—and I love it!

I also see being vivid as something like being vigorous in your business and whatever comes to your path. I continuously focus on that state of mind where, even during this situation, I can still enjoy it because I get to learn so much about myself. I am in my best state when I am in a vivid state. It is the fundamental state of being to amplify my core values: Purpose Driven DNA, Growth-Oriented Mindset, Human-Based Approach, Vivid Visionary Vehicles, Strong Strategic Thinkers, Creative Commercial Creators, heart-centered and Powerful Impact Generators.

For me, my personal state and my entrepreneurial journey are very much connected.

What were your top three motivations for starting your business?

My three motivations for starting my business are creative freedom/independence, financial freedom, and authenticity.

(1) Creative freedom; I’m very visionary and very creative in my thinking. I see business structures, I see where people’s paths are going. I knew that I’m an independent thinker—I wanted to be present in the places where I was needed.

(2) Financial freedom; I never was drawn into a 9:00 to 5:00 job, and I tried once but it wasn’t really a success. I want to create a lifestyle that allows me to travel, to learn in the different places of the world. I just want to be financially flexible as an entrepreneur.

Also, when starting a business, or when experiencing something like the current situation (Covid-19) we have now, being financially flexible is really important. One needs to make the right decisions about where to invest in. Being financially flexible is being able to play and still benefit from whatever situation life throws. I’ve known both situations: having money and not having money. And I’m grateful for both and I know I can adapt to all situations. For me, it’s most important that I know I’m building something very sustainable and it takes time. I want to stay flexible so I can adapt, and that will be my strategy for the coming years at least: build a strong financial framework yet working fluid at the same time.

(3) Authenticity; I want to do something authentic. Everything in my life needs to be authentic. I always felt I was put on this planet to do something bigger than myself, something purposeful and fulfilling.

What would you say are the key elements for starting and running a successful business?

One must get their WHY clear.

Your WHY is your spiritual vision; what it is that you are here for even without your business in mind because this is specifically about you.

That’s what I do with my clients. I bring them back to their authentic self, and from there we build a business. That’s really a key element for me to start a specific business.

Determine what you do and what you don’t want to do. You build your business based on your needs and your desires in life. For example, my needs and desires (my top 3 motivations) are independence, freedom, and authenticity.

So if those are important to me, then I should build a business around that, that serves me instead of the other way around.

Be very clear on your WHY and determine your needs and desires in life then build it from there.

In running the business, it has to do with leadership—you hold yourself responsible. So if your business or your team aren’t working the way you want, it has something to do with yourself.

A lot of my clients come to me with problems in their businesses and then during the training process, they find out that the problem is not in their business but with themselves.

So it’s the lack of clarity most of the time.

If I extract that a little bit more, it means you shouldn’t focus on the functional problems but the contextual problems. For example when your team member is running late every day; instead of blaming him every day for being late, you can also start questioning yourself why someone is late. Maybe he doesn’t even know what time he should start. Always try to find ways that you can improve yourself. Know and accept that you are the one who’s in-charge.

What are three biggest challenges you have faced growing the business and how did you overcome them?

(1) Loneliness; I experienced a lot of loneliness during the years when I wasn’t doing what I was put in this world for.

Everyone has an entrepreneurial journey and you go through stages where you experience that not everything you do is the ultimate fit. You also know that you need all those stages, all those stepping stones to discover your purpose, the real reason why you are here. Then the loneliness will mend itself.

I also joined communities and networks to help mend that loneliness. I started working with mentors, and with a virtual team to attract more people to my business and share my vision. You don’t have to stay in your own zone alone.

(2) Cashflow; when I started my business, it was mostly consultancy-structured. I was highly dependent on two or three big clients. I guided organizations and leaders for transformational/personal development, so it was more interim-based. For example, I worked as a Strategic and Trusted Advisor for one of the directors of the national football association in Holland. When Covid-19 happened, I saw my business crashing from one day to another because those clients were no longer allowed to work with people externally. I was already in the process of scaling my business and changing my model, but this forced me to speed that process up and I couldn’t be happier it happened.

That’s when I decided in March-April that this is not what I am going to do. That’s when I started focusing on developing my business online, offline, and on-stage, like a hybrid model.

I built an online, more vivid, and fluid company, that is scalable at the same time. Businesses today are now mostly tech-based, more online-based, and going face to face is now considered more “premium” instead of the other way around. So basically I turned everything around.

(3) Personal/business growth; I used to work on my own before. I was getting clarity on my purpose, getting my message out there, keeping up with all the client work—I was doing everything myself. It felt like I was running around or like I was working in the house all day or all week. I juggled between managing my personal and professional growth. I wanted to continually grow my professional skills to keep updating my level of knowledge and do the inner work myself that’s needed to stay connected to my core. That was all a bit too much at the same time.

So, instead of focusing on my business growth, I decided to “use” the first period of Covid-19 to focus on my personal growth first because I really believe in “better you, better business.”

What I did is a lot of inner work, a lot of meditation, visualization. Because I lost the clients, I had the time to do all those things.

That’s also the time I realized that everything that I wanted to do in life—all my needs and desires, is the opposite of my situation back in March-April 2020. So I decided to follow a mentorship program in London because I needed to change my environment to grow personally, to grow my business, and to build a global movement as mentioned.

What form of marketing has worked well for your business throughout the years?

(1) Networking (new and existing) and word of mouth.

(2) Creating my own authentic gatherings for big clients, such as motorcycle trips for entrepreneurs (I am planning on doing this for female riders soon!) and a boat trip with all established business owners and CEOs who strategically had common ground to talk about. Very interesting to see what comes out of personal events like this!

(3) Story-telling in different channels; through videos, written content, or through social media channels. The main thing is to share my story. This is also the reason why we are reaching out to magazines and papers—to inspire people with my entrepreneurial and personal story that made me who I am today.

As you grew the business, what have been some of the most important leadership lessons you have learned?

(1) Responsibility; if you don’t lead, no one can follow.

I think leadership in general has different stages. First when you are leading a small group of your closest clients, and then when you’re starting your exposure on a city level or on a national level. Every stage of leadership asks something from you. What I really learned is that we can be a natural leader because of our personality, but the skills that come with leadership is something you acquire. That is also something that I help my clients with.

(2) Do what’s right; I heard mentors say that leaders must do what’s best, not what’s right. I disagree with that. It depends on what kind of group you are leading. For example, I am leading and guiding people to get back to themselves, so I strongly believe that I have to do what is right. If you lead from the heart then you will do what is right for that person or for that group.

It’s a delicate process that requires doing the right thing and speaking the truth.

That’s the kind of leader I want to be—I want to live in authenticity for myself and for the people I inspire.

(3) Check if the backyard is as pretty as the front yard because some leaders present to be very pretty in front. My advice, my lesson is to not only focus on the front yard but definitely focus on the backyard as well. Be aware that not every leader can, wants, and will lead you all the way through.

What is the best advice you have ever been given?

Trust your gut, then use your head. Most people use their heads first, but I personally don’t believe in that.

I believe that if you come from a place of purpose and meaning, you create a business around that, and that’s when you need your head. They work together but for me, it must start with the intention first, it must start with your soul.

It may take a bit longer, however, it will be 1000 times more sustainable, credible, and fulfilling in the long term.

What advice would you give to a newbie Entrepreneur setting up their first business?

Get help in the early stages. Try to really find people around you that are a little bit further and more experienced than you, but are also not too far away to disconnect with you. Find people and a support system around you and involve them in the process.

Trust your heart, it’s talking to you in a language only you can hear. Give yourself permission to dream big and follow through on those dreams. Don’t be distracted by others who don’t see, get, or share your vision (yet). The only person who needs to believe in your vision is you. You don’t need to ask for permission. If you can see it, if you believe it, if you long for it: go create it and MAKE IT COUNT.

And finally: be the STAR in your own life!

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8 Proven Ways to Drive Targetted Traffic to Your Website

Every other company or business has its own website or online portal. You will be anxious to know if the information is reaching far and wide, especially your target audience. It is important to know that every person who visits your website is a potential customer.

So, how exactly and effectively can you attract more customers to boost your site traffic? Here is a tell-all guide on how to be successful in this matter. Not only is it hard work, remember that your competitors are doing their best too!

A simple secret to help you in your endeavor, is to follow the trade secrets which work for your closest competitors. Why would you want to waste time trying to experiment with new techniques without knowing if they will work for your company, industry, or domain?

The following technique will tell you how to “steal” their keywords and backlinks in order to leap frog them in your website traffic.

All you have to do is follow the steps enumerated below (each and every step for maximum results).

  1. Your Site: Make important and effective tweaks to your website and use the maximum number of tools to boost your ranking among your competitors.
  2. Competition: Find out who your real competitors and who can turn out to be tough competitors in the near future. Keeping close tabs on this information can give you a good perspective about what you have to do to stay ahead of them in the rat race.
  3. Keywords: SEM Rush is one of the best tools that helps with the researching of keywords. Using the appropriate keywords can increase your website traffic by increasing the number and frequencies of hits to your site.
  4. Organic Rankings: This will give you an insight into the most remote areas of your closest competitors and using this information, you will know where exactly to increase your focus.
  5. Building links: Go through the websites of your closest competitors to see their link building processes. Tweaking it to your advantage will ensure more traffic flowing to your own website.
  6. Advertising: Compare all the strategies by your top three or top five competitors and see what works in your domain or industry. Use the same strategy to suit the needs of your website and those of your customers and potential clients as well.
  7. Social media marketing and management: The largest number of hits happen in social networking domains due to a large number of people present in this space. It is also easier to carve a niche for yourself in this space since it gives you more space for creativity and innovation.
  8. Reporting tools: Use such tools to generate important data about your website and where you can channelize your attention in order to stay at the top of the ranking charts.

SEM Rush is a tool that helps you with improving the traffic to your web site. This tool helps you to zero in on the most common comprehensive words related to your domain and business. Using these words in your website and blog will automatically increase the number of hits to the website thus, considerably increasing the traffic. This in turn means that you will have more potential clients who will later turn into loyal customers.

Search engine traffic makes a big difference as the browsers will naturally go in for the website at the top of the search list since it is closest to what they are searching.

With this tool, you can understand the drawbacks of your website, its speed, and areas of improvement. Collect benchmark data to give you a better idea about the closest competing website to compare with your own. Remember that more paid searches might cause drag in the speed of your web site. Organic searches being higher in number compared to your paid searches can help in the ranking of your website analytically.

Also, check the number of keywords that are distributed in the blog and content section as keywords when placed strategically will help your web site have a better rank in the search list.

Following the simple above steps will help attract more traffic to your website and success follows!

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Meet The Man Behind The Cover Of The February 2021 Issue Of The Global Millionaire: Dr. DL Wallace

Dr. DL Wallace is the CEO and Founder of SimplySuccess.com (aka Success Training Institute), which is an Education Technology that offers professionals from all walks of life the ability to learn and earn with its mobile-friendly training platform. The company offers certification courses in numerous core business competencies known as “soft skills”; which current trends show are most critical to business success.

Leadership, team building, sales, conflict resolution, and overcoming adversity are just a few of the courses designed to boost social, emotional, and workplace effectiveness. The subscription-based membership also allows professionals to earn money by referring the corporate services of Simply Success to business leaders in their respective networks. In addition, paying subscribers can activate scholarships for the less fortunate simply by completing the online certification programs. This cause-based approach to training allows each customer to contribute to the advancement of those in need.

Global Millionaire magazine recently caught up with Dr. DL Wallace to discuss his journey as an entrepreneur and here’s what went down:

1. Could you please tell our readers about your background and about your motivation for launching your business?

I started my first business venture as a junior in college at Baylor University. This is when I discovered my passion for innovation, leadership, and entrepreneurship. After college, I excelled in Corporate America and was blessed to retire at the age of 32. This led me back to my early passions for developing great business enterprises.

Being fascinated by technology, I wanted to create online tools to empower the masses with the skills you don’t learn in college. I wanted to bridge the gap for business-minded professionals with on-demand training that actually produced the desired results. This led to the development of Simplysuccess.com; which allows people from all walks of life to gain certifications that boost their resumes, earnings potential, and entrepreneurial opportunities. Today, our company has a presence in multiple countries across four continents.

2. What makes your business model unique?

It’s our focus on philanthropy. We are the only company in the Education Technology space that offers a one-to-one match with our educational and training products. This means when our paying customers earn certifications through our online platform, we donate training scholarships to those less fortunate.

Here’s the impact of the model: As our customers are growing personally and professionally by earning certifications in Leadership, Sales, Team Building, Conflict Resolution, and more, they are automatically empowering at-risk teens, victims of domestic violence, single parents living in poverty, disabled veterans and other members of society who would not otherwise be able to afford this type of training.

3. Can you describe your typical client?

We serve both corporate and retail clients. Our typical corporate clients include school districts, colleges and universities, and companies looking to improve retention and productivity. We work with all types of corporate clients because every organization needs quality training programs that are customized to suit specific needs.

Our retail clients include a variety of business professionals who are looking to both boost their skills and earn extra money. We have a program that allows them to earn commissions by referring corporate clients. It’s very popular because it encourages them to turn their contacts into contracts. Our retail clients can even enroll in programs to become certified trainers within our network; which allows them to earn money by training for us in live and online settings. This program alone helps us attract professionals from all backgrounds and industries.

4. How has the global pandemic impacted your company?

Being an online Ed Tech company, our business has thrived like never before during the pandemic. We offer Virtual Internship Programs for college students seeking work experience, mobile-friendly training business professionals and everything we do is online. Therefore, the demand for our services is at an all-time high.

Most of the world has been forced to make a major shift in their approach to doing business in order to ensure the health and safety of their employees and clients. Our company is helping usher in this new era of online training and development. People are now seeing the power, convenience, and effectiveness of learning and earning remotely and our company is definitely benefiting.

5. What business achievements do you cherish most?

First, is our customer satisfaction rate because business is all about managing the customer experience. Over 97 percent of our clients rate their experience with Simply Success as exceptional. That means a lot to me. It shows that our products, processes, and personnel consistently exceed customer expectations.

Next, would be the development of the SIPS Instructional Method. This is a process we pioneered and perfected. It’s the art of delivering impactful, video-based training in 8 minutes or less. People want to grow professionally but don’t have time for hour-long webinars and boring presentations. They need power-packed, high energy training segments that complement rather than compete with their busy lifestyles. Our training method accomplishes that and much more. It’s one of the reasons our programs are so popular.

Last and certainly not least, it’s the people we’ve been able to help through our Global Success Initiative. This is where we provide training scholarships to those in need. Sometimes, we hear back from the recipients and they tell us how the access to our training helped them get a better job or a promotion. In other cases, we hear how our training programs have boosted their confidence or helped them become better parents. I’m always encouraged to know we’re making such a difference in the world.

6. What is your most valuable personality trait and why is it so important to your success?

That’s easy! Creativity. In business, it’s important to stay on the cutting edge. New ideas, new process and always improving is critical. Everyone has been blessed with creativity but not everyone uses it. For me, ideas don’t leave my head until I act on them. By implementing rather than just talking about great ideas, our company stays ahead of the pack.

7. As a business leader, how would you like to be remembered and why?

My goal has always been to help make the lives of people better. I enjoy being an agent for change. Our company was designed to help people achieve success because success makes people feel better about themselves. I’d like to be regarded as a leader who brings out the best in everyone I meet and in everyone who experiences our services.

8. Who are your role models/mentors and how have they helped you succeed in business?

I’ve had the privilege of exceptional professional mentorship and have been fortunate to interact with some of the world’s wealthiest and most successful business leaders. However, there has never been a role model that has made a greater impact on me than my parents. My father and mother gave me all the love, support, guidance, and preparation needed to prepare me for success in life. Their profound influence on me can be seen in every aspect of my life. I thank GOD for blessing me with the best parents on the planet!

My work ethic, patience, and focus are all attributes I learned from my dad. Attention to detail, commitment and drive to help others are just a few of the traits I learned from my mother. They both made sure I was grounded spiritually, taught me the importance of character and integrity, and never discouraged my big dreams and aspirations. Most people don’t realize the magnitude of being raised by exceptional parents. It impacts everything, including business success. They cultivated my confidence and provided the environment that allowed me to reach my full potential and I’m forever grateful.

9. What is the most important advice you could give to an aspiring entrepreneur?

This one is easy. Become great at doing what you love. We all have something we were born to do. However, most professionals chase money by doing things they don’t love; not realizing they could make far more money by focusing on their passions, their gifts, and their unique talents. Some would call this risky but it’s gratifying. The bigger risk is neglecting your true talents and wasting time doing things that don’t inspire you. Entrepreneurs need one-track minds to succeed and if you’re going to think about one thing, it may as well be the thing you love most.

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5 Mistakes Every Entrepreneur Needs To Avoid When Starting A New Business

2020 is done and dusted. And in a year that presented so many different challenges, it is worth looking ahead to determine the ways in which 2021 can be better. And when it comes to running your own business, there are a few considerations you’ll want to bear in mind to make next year successful, no matter what happens.

Read on to learn about some mistakes to avoid making in order for your business to have the best possible year.

Mistake 1 – Not Having a Business Plan

If the pandemic events of 2020 ought to have taught business owners anything, it would be the importance of having a solid business plan, not only for the everyday running of the business but also a business continuity plan in the event, your model should be forced to change very quickly. Not having a business plan may spell out certain death for your business in the event of an emergency.

Mistake 2 – Being Afraid to Go Virtual

Along the same lines as developing a plan, if your selling point is able, don’t hesitate to shift your brand onto the internet. If you hesitate in this area, you miss out on a continued connection with not only your existing clientele but for any new people that SEO keywords might bring in.

Mistake 3 – Failing to Keep Up with the Supply Chain

As long as the world exists in the shadow of the 2020 COVID-19 pandemic, it is absolutely necessary to keep good tabs on the supply chain, as there is a potential for the supply chain to slow or stall. Failure to know where your products (and the material they’re made of) come from, or failure to have a contingency plan in case of shutdowns or product unavailability, runs an unnecessary risk for your business.

Mistake 4 – Failing to Keep Up with the News

It’s important to be aware of conditions inside your state and city of operation, as these may impact any measures you may need to put in place. Failure to be well informed may hinder your productivity until details become clear and decisions are made.

Mistake 5 – Not Prioritizing Your Customer Outreach

The events of 2020 have also made it clear how vital a strong business-customer relationship is.

Use any online presence that you have (email, social media, etc.) to communicate business updates to your customers. Let them know exactly how it is that you’ll be operating within the pandemic situation, and what they can expect if their experience will change (e.g. longer telephone hold times, decreased employee capacity, reduced product availability, etc.)

Failure to be forthright and perhaps even sympathetic with your customers can damage a once strongly held trust, and make bouncing back from any time down difficult.

A Final Word

2020’s COVID-19 pandemic has, in many ways, set the bar for what entrepreneurship ought to be in the “new world.” It is increasingly important, then, to take these lessons into the coming years to ensure that your bottom line doesn’t get turned upside-down even if the rest of the world does.

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Meet The Man Behind The Cover Of The January 2021 Issue Of The Australian Millionaire: Justin Wang

Justin Wang built PIA (Property Investors Alliance) at the time where he realized the profitability of the Sydney residential property. His considerable charisma would go on to spearhead a veritable empire of altruistic financial freedom.

Wang associates his accomplishments with always insisting upon his dream, despite his humble origins. He credits his grandmother with instilling the crucial discipline for fostering his innate abilities. His upbringing was greatly influenced by Chinese tradition.

It was this fortuitous and fruitful approach – of understanding the process of giving and receiving – that would prove to be of great importance in Wang’s professional life. When Wang became a teacher, he noticed his colleagues struggling with money concerns. It was here that he found a way to ‘give back’ and to ‘find his calling’ – all in the one serendipitous instance. He was able to align his spirit of collaboration with his skill for finance to ‘break the mould’.

Wang explains that only ‘a few people work for fun’ whilst most work ‘for the bread and butter – for survival’. Luckily, in his lifetime he was able to transcend a mediocre existence for one that met loftier goals – but, it was an experience that was not without its fair share of trials and tribulations.

He resigned from being a high school teacher and he decided to try something else and that’s when he eventually came to Australia – because he wanted to achieve financial freedom. However, he found it very difficult at first to make money in Australia, even though the income is higher in Australia than in China, he could still only save a few dollars.

He quickly found a way to remedy the situation. This was how PIA was born. Wang, once more, credits the realization of his dreams to his two-fold approach to prosperity: invest in a business and then advise others to do so. He feels that if he didn’t do that, he probably would not have achieved so big a portfolio as he currently holds today.

For Wang, the priority of a business owner always lies with the stakeholder/s. This includes all parties to the arrangement, as well as the interests of society as a whole. This holistic approach is the cornerstone of Wang’s success, and functions as a valuable lesson in entrepreneurial tactics.

Justin Wang is the embodiment of the self-made businessperson. From unassuming beginnings to life as a property magnate – he now personifies the paradigm for financial freedom. It always comes down to abundance as generated by collaboration. The Millionaire magazine recently caught up with Justin to discuss his journey to entrepreneurship and here’s what went down:

Could you please give us a brief background about yourself and how you became an entrepreneur?

I actually arrived in Australia back in 1993, before that I used to be a high school teacher in China. When I first arrived in Australia, life was very tough. I worked in restaurants, in manufacturing as well as in sales to get by – it was a struggle. I was earning around $30,000 a year at the time and I felt that I needed to earn more if I wanted to eventually achieve financial freedom. Australia is a rich and developed country compared to China so my plan was to come to Australia, make good money then retire in China forever and enjoy my life. I started the business back in 2005, at the time, the market took a downturn so many people believed that buying a property is no longer a good investment. But then based on my research and experience of buying my first property back in 1996 and then a few more properties later on – the experience taught me that investing in Sydney residential property is always a good move. So in 2005, I started to publicly promote my concept – the PIA concept to encourage other people to continue to invest in Sydney properties. The main reason I started my business is because I believed that everyone needs to find a way to achieve financial freedom. The second reason is because I truly believe Sydney properties is one of the best assets/investments that can help you achieve this goal. The third reason is because as an investor, I felt that I should share my knowledge and understanding. So in fact, I actually built PIA for other people’s benefit – to help people.

Photo Credit: Pedro Virgil

Can you tell us more about your business?

As you know, my business is called PIA (The Property Investors Alliance). When I first started the business, my biggest frustration was that I found the property industry in Australia was very backwards. When I say backwards, I’m talking about the structure. Normally the economy is market-driven; but for the Australian industry, it’s somehow product-driven. The developer would pay millions of dollars to build apartments but then they have to find a way to find buyers as well as establish a distribution channel. Traditionally in this industry, the purchaser/buyer doesn’t trust the agent, and the agent doesn’t trust the developer either. So I decided to build a system of buyer-agent -builder integration to establish trust within all parties involved. That’s the PIA business model, I built one platform to promote the PIA investment concept. Then I recruited a lot of young, energetic people to become sales agents. Our sales agents are different from the traditional real estate agents though. The traditional real estate agents’ approach to selling properties is to bring people to the showroom once there’s a vacancy, put out an ad somewhere, and wait for people to come. Our tactic is different; I’ve instructed my sales agents to go out there and mingle with people – educate them, and explain to them that buying a property is not just about buying a home, it’s also about wealth creation – it’s about your future retirement. I’ve also instructed my team to help people to address any concerns and train them to become professional investors. Once we’ve got clients then we can create demand and then we can present this demand to certain developers who will then partner with us. So the PIA sales agent’s job is not to sell properties like a typical real estate agent, but instead, provide education, service and create demand – that’s our main business model.

What are you currently doing to maintain/grow your business especially in this pandemic?

As we all know, this pandemic has caused major damage to the Australian economy as well as the property industry. Luckily, my company is not a typical company, PIA is more of a platform – an effective and efficient platform. So even during the pandemic, we still had a very healthy cash flow. Even in this current market, we have not lost our staff because our sales team is confident with the future of the industry. Our sales team is still actively seeking people and contacting people. We also have a very strong client base. Typically, new buyers have no confidence in this market. But the good thing is, our clients understand our concept so they have no fear of investing despite the pandemic and in fact, many of our clients have been continually taking advantage of this new market and buying more properties.

Photo Credit: Pedro Virgil

Why do you think investing in property is the best and most efficient way to become financially free?

This is a very good question. Personally, all my wealth is in Sydney residential properties. I’ve never had any interest in shares, I’ve never bought shares – this is just my personal opinion, by the way, I’m not providing financial advice. So why do I like property? The first reason is because property is real – it’s something you can touch and control under your name. It’s not like other investments that you can’t control. The second reason is, Sydney residential property is quite unique – it’s not affected by the state of the economy, instead, it’s driven by the true demand which is population growth. Even if you check the history of the Australian property market, the state of the economy can go up and down, and the interest can vary from high to low and vice versa but the value of Sydney properties and rental income will always go up. The population of this city always keeps going up, so as an investor, you’re a winner. The third reason is if you want to invest in other investments you need money upfront, while in this investment model you can actually borrow money from the bank to start your investment journey so you’re not taking money out of your own pockets. Even if you get rich from your business or investing in the share market, you still need to invest your money in the right asset – and for us, it’s always going to be Sydney residential properties.

Here are 3 reasons why:

1. Ownership: For most assets, there’s no guarantee of ownership which is very dangerous.

2. Passive income: Rent is a very good and stable passive income even in today’s economy.

3. Value: You need an investment where the value continues to appreciate. Sydney residential properties have proven time and time again that its value is always increasing.

What is your main tactic when it comes to making more people aware of your brand and engaging your customers?

Actually, I’ve never had a marketing strategy for PIA. I’m like a farmer, I’m happy to plant the seed and watch the tree grow from the seeds. Word of mouth is our main marketing tactic. The PIA brand has always been about word of mouth and customer satisfaction. Many people probably aren’t aware that PIA is such a significant business, we have thousands of investors, we have a massive office, we invest billions of dollars each year and we manage 6,000 to 7,000 properties annually.

What is the most difficult part of your business?

The world keeps changing too fast. That’s probably the biggest challenge for us because the client we’re facing now is a completely different client from 15 years ago.

Photo Credit: Pedro Virgil

Have you ever thought about writing a book?

Yes, of course. My background is Chinese literature. Actually, my original dream was to gain financial freedom then afterward write a book and become a professional author. Of course, I’m currently too busy with the PIA business, but eventually, I want to finish a book about my investment concept.

What do you usually do in your spare time if you’re not working on your business?

My life is very simple. My hobbies are reading and writing Chinese calligraphy and practicing traditional Tai Chi.

What advice would you give to a potential investor?

Buying or renting a property is not about buying a home – it’s whether or not you can continue living in this beautiful city in the future. Because we have an aging population – therefore, the demand for property will always be increasing but the land availability in the city will keep decreasing. Eventually, it would be almost impossible to afford rent in the city. Hence, you need to buy a property now before it’s too late.

What advice would you give to a newbie Entrepreneur setting up their first business?

So many people want to start a business because they want to make money. But before you even think about making money, you need to think about what you’re going to do for our society. You need to identify people’s needs first. If you find that there are problems in the society, the market, or a certain industry and you can find the solution to fix their problems, your business will definitely be successful. The money will always come to you as long as you think about other people’s needs first.

Photo Credit: Pedro Virgil

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Meet The Entrepreneur Behind The Cover Of The January 2021 Issue Of Global Millionaire: Armand Peri

Photographed by: Macrae Marran

Styled by: Jeffrey Ampratwum 

American serial entrepreneur and CEO of New Age Public Relations Agency, Armand Peri, is set to release a new book titled “The Mindset of Success”, which will serve as a sort of sequel to his previous book “Unparalleled Success”, published in 2019, which shares the steps he took to breakthrough as an entrepreneur.

In this book, set to be launched in 2021, Armand speaks about his core thoughts for people that want business and personal success. Armand has walked the walk. He’s an authority and reputable resource personnel on creating entrepreneurial success. “Success is a long game. It’s the result of years and years of hard work and dedication. It’s a continuous effort never to lose focus and always keep a disciplined mindset. I started my company, Hunk-O-Mania, because I saw a market demand and a better way to do business. Growing the business into 19 locations and a dominant brand wasn’t luck. It involved investing the time in myself and the business”, Armand Peri said.

English writer and philosopher Aldous Huxley once said that “there’s only one corner of the Universe you can be certain of improving and that’s yourself”. Armand Peri shares a similar thought pattern. In this book, he shares tips on personal development apropos to entrepreneurial success. He also revealed proven systems based on years of experience complemented by mind-blowing secrets to creating impact in whatever business one wishes to venture into.

In an eye-opening excerpt from the book, Armand teaches that part of learning a business is developing a keen understanding of the average customer’s wants. “They’re looking for a product or experience that fulfills a certain need. Do you know how to present something that exceeds those needs? Successful entrepreneurs not only understand the customer pain points and journey but know how to respond,” he wrote.

Armand Peri is one of the world’s best experts on success and personal development. He believes that business and personal success is a fun and rewarding journey. The accomplished investor, artist, author, motivational speaker, and social media strategist has expanded his business empire nationwide, including Atlantic City, Chicago, Miami, Boston, and a host of other cities.

The Global Millionaire Magazine recently caught up with Armand to discuss his book and here’s what went down:

Can you please tell us about yourself and how you got started writing your book?

My name is Armand Peri, I am a former national champion bodybuilder, artist, and entrepreneur. The purpose of writing my book was to give back to society and inspire someone to awaken their inner power and purpose.

What is the most difficult part of your writing process?

Just taking time out from my businesses to actually do it!

Do you try more to be original or to deliver to readers what they want? Always be original.

If you could tell your younger writing self anything, what would it be?

Don’t waste any time, stay focused, I wish I had decided what I wanted to do with my life sooner!

What topics do you love writing about?

I love to write about self-help and self-improvement subjects.

What was an early experience where you learned that language had power? When I was doing sales.

How many published and half-finished books do you have? So far just one published book.

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Can you tell us more about your latest book?

It’s a book about the power of positive thinking. You don’t need to have been born under a lucky star, or with incredible wealth, or with great contacts and connections, or even special skills… but what you do need to succeed in any of your life goals is self-discipline. Unfortunately, most people give in to the two worst enemies of success: they take the path of less resistance (in other words, they’re lazy) and/or they want immediate gratification: they don’t consider the long-term consequences of the actions they take today. My book UNPARALLELED SUCCESS shows you how you can achieve success in all major areas of your life:

1. Your personal goals.
2. Your business and financial goals.
3. Your overall happiness and peace of mind.

Each of the chapters in my book shows you how to be more effective in every aspect of your life!

What kind of research did you do for this book, and how long did you spend researching before beginning this book?

The research was from my own experiences. My journey has led me to believe that success requires certain elements and characteristic traits. These elements all work synergistically and without one the entire plan would fail. The following are the seven ingredients of success I have developed over the years which have led me to believe are crucial in one’s professional development. Focus on one without the other and you will lack the depth and knowledge needed to succeed. All seven ingredients work together synergistically to create a well-rounded individual with an aptitude for success. Make sure you internalize each one and determine how well each one fits into your life. The seven ingredients helped shaped my life and paved the way for my own success and I truly believe that it will be a strong guide for helping others as well. Take your time and go through each one in detail and determine which areas you are lacking in. Nobody is perfect from the beginning and nobody is perfect in the end, however, we can all shape each area of our lives to the best of our abilities to present ourselves in the best light possible. Below are the seven ingredients for success that changed my life:

1. Peace of Mind

2. Health & Energy

3. Loving Relationships

4. Financial Freedom

5. Worthy Goals and Ideas (Meaning and Purpose)

6. Self-Understanding (What makes you tick?)

7. Self-Act

Why did you decide to write this book?

The purpose of this book is to give back to society and inspire someone to pursue his or her dream as I did! Throughout my journey of becoming successful, I made a lot of mistakes but learned a lot with each setback and I am trying to prevent my readers to avoid these same mistakes I made!

What sample advice written in your book inspires people to be the best version of themselves in 2021?

It’s so important to decide what you want and what goals you want to accomplish! There are many recipes for success and if you were to ask 100 different people you would get 100 different answers. I do not claim to know all the answers but what I can do is provide the methods and techniques that I have used to transform myself from a life of poverty into the CEO of a multimillion-dollar company. There are no shortcuts in this book so if you are looking for a get rich quick scheme, please look elsewhere. The tactics, methods, and self-development that I have gone through took thousands of hours for me to formulate and develop. I only wish I had a guide like this for myself when I was starting out, it would have saved me countless hours and hundreds of thousands of dollars.

We know that you’re a successful serial entrepreneur, will writing books be a new business you’d like to spend more time on?

No, the purpose of this book is not to make money or make it a profitable business venture but to give back to society.

What kind of research did you do for this book, and how long did you spend researching before beginning this book?

My own personal experiences dating back to my teenage years and the journey I made to achieve my own success made this book possible. I wanted to write a book that was short and to the point.

What advice would you give to a newbie Entrepreneur setting up their first business?

To bring value and originality to the marketplace and his or her success will be undeniable.

For more details about Armand please visit his official website on Armand Peri or follow Armand on social media via his social media accounts:

Instagram: lifeperiway

Facebook: ArmandPeriBodybuilder

Twitter armandperi

TikTok  armandperi

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5 Reasons Why the Right Location Can Make or Break Your Business

When planning to start a new business, one of the first things to consider is where to launch it. Location, after all, is one of ‘The 5 Critical Elements to Make Your Business a Smashing Success’ — and for good reason. It can very well spell the difference between success or failure, and here are five considerations to show you why:

Access to the Right Talent

The geographic location of any company is important in attracting and retaining the right workforce for your business. For instance, it was a driving factor for Jeff Bezos to locate his second Amazon headquarters in Northern Virginia. The region was revealed to have the largest concentration of STEM (science, technology, engineering, math) workers in the country, and ranked as the top state for education, alongside Massachusetts. So, when deciding on your own business location, do some research on the current and future trends in the employment landscape in the area, and see how it can benefit your specific industry.

Business Requirements and Regulations

In choosing a business location, you’ll have to compare different state requirements and regulations, and determine which one would be the most favorable for your business. For instance, states like New Mexico, Delaware, and Wyoming don’t require new LLCs to submit the names of their members upon registration, which means they can be very good choices for those who want a little more privacy. Other states, meanwhile, can have extra requirements when registering. Case in point: The New York LLC publication requirement means that new businesses must publish a copy of their articles of organization in two separate newspapers within 120 days of registering. Although very much doable, it’s an extra cost that entrepreneurs must account for in the early days.

In terms of tax laws, Wyoming and South Dakota are the most tax-friendly states for businesses, as they have no individual income tax, corporate income tax, and gross receipts tax. Meanwhile, New Jersey is the worst state in terms of taxes, with the highest individual income tax rate in the country, along with high corporate, sales, and property taxes.

Cost of Living and Doing Business

A huge factor in choosing the right business location is its affordability. Real estate costs are the second largest expense for businesses, right after labor costs. Cities like New York and San Francisco are known for their expensive rent and food, so many entrepreneurs avoid settling down there if they can. Speaking to the Council for Community and Economic Research’s Cost of Living Index can help determine the most affordable states in terms of essential needs and real estate costs. For example, among the least expensive states in terms of housing, utilities, groceries, transportation, and healthcare are Arkansas and Texas.

Brand Visibility

Location can also influence the ability of a business to market itself and what competition it may face. For example, choosing a business address in Manhattan can change the perception of your business, as you’ll be able to tie your brand with the financial success and high growth commonly associated with the area. However, other key considerations like affordability and tax laws must be considered, too. So, it’s up to you and your financial plan to weigh up which factor will favor your business more.

Access to the Right Suppliers

Depending on the nature of your business, access to the best suppliers in terms of price and quality is another factor to consider when choosing the right location. Speed of delivery can have a huge impact on the productivity of your operations. This is why even though real estate and cost of living can be cheaper in smaller towns or cities, not every business is lining up to start operations there. The closer you are to the right suppliers, the faster your products and services can reach your intended markets — and the better it will be overall for you.

All in all, choosing the right location for your business depends on finding the right balance among these five factors. If some of them are conflicting, decide on which ones are more important to you and your business, and which disadvantages you can live with.

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Meet One Of The Entrepreneurs To Follow In 2021: The Inspirational Ryan Evans

Ryan Evans is a serial entrepreneur, philanthropist, public speaker, and family man. In the early 2010s, as his first entrepreneurial venture, Ryan founded a technology company that he grew to multiple locations, employing dozens of people. After a successful executive transition there, he was appointed as the Global Operations Director for a billion-dollar multinational corporation where his focus and passion were on strategic planning, global growth, and training. He was successful in growing that business to more than three million global affiliates before leaving to start his next venture.

In 2017, Ryan founded Elamant International and successfully launched the company in more than two dozen countries, spanning five continents, including massive action throughout Africa and Asia. Today, Elamant is stronger than ever with revenues of more than $200 million and growing.

Ryan has been featured in multiple publications as well as online resources, video channels, blogs, and forums. He has spoken in person and virtually to millions of people around the world. Ryan has been married for 17 years and is a devoted father to four amazing kids.

Global Millionaire magazine recently caught up with Ryan and here’s what went down:

What are you currently doing to maintain/grow your business?

Focusing on customer service, customer satisfaction, and customer retention. I listen very intently to what customers want and do not want and focus on continual improvement. If I don’t have customers, I don’t have a business.

 What social media platforms do you usually use to increase your brand’s awareness?

Facebook has the largest reach with over 600,000 followers. Instagram and Twitter platforms have just recently been introduced. I believe in the power of word-of-mouth advertising. With Facebook, I keep my core members in a group called Elamant connect. This allows me to communicate with my company leaders, translating the given information to their teams.

What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?

I feel this works for some companies, but this isn’t our goal. We are by invitation only, so my goal isn’t to mass recruit. We want people to see value in our company, so the PPC doesn’t fit our business model.

What is your main tactic when it comes to making more people aware of your brand and engaging your customers? How did your business stand out?

We create an icon with our elephant.  Elamant is a combination word from the word’s elephant and element. Element means parts or pieces of something, while the elephant is the largest land mammal in the world. The idea is that all these elements will come together to make the elephant, which when positioned as a herd creates an unstoppable force. Having this icon or mascot rallies everyone behind our journey and creates forward momentum. There are a lot of good qualities of the elephant, such as having thick skin or not eating other people or animals. Like our business, we are not looking to devour other companies or compete with them, rather pioneer our path to success. When faced with a herd of elephants you have one of two choices: get out of the way or join them because there is no stopping them – getting people to get behind and become a part of our mission. From the element side, a piece of coal has little value, but it can be turned into a diamond with the right amount of pressure. So, an elephant with the right amount of pressure can create a diamond.

 What form of marketing has worked well for your business throughout the years?

Branding has been very important to us. What value is marketing without a good brand?

When you look at Elamant you see black and gold. You see the logo, you know it’s Elamant. You see the mascot, you know it’s Elamant. If you have a good brand you become memorable, and when you become memorable you become sellable.

What is the toughest decision you had to make in the last few months?

Letting people go who aren’t part of the same vision and journey. There are times when you have to be a friend and other times when you have to be a CEO. The CEO is like a shepherd; he looks after the sheep or the company and makes the best decisions on behalf of the customers, merchants, and future customers. If some pruning needs to be done for the plant to produce more fruit, you have to cut. It is difficult, but necessary.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

Don’t get sold too quickly on what everyone can do for you. I remember starting Modern Technology and I had many different people and vendors saying if you spend money, we can market you here and save your business. Vendors wanting to sell me cheaper screens, but they ended up breaking easier, which created more work and more money spent. Looking at this company, I have already trusted so many different people that I have paid to do a specific job but failed to deliver. You must qualify, validate, and verify every decision you make.

 What new business would you love to start?

As an entrepreneur, you are continually looking for opportunities. One of the things I like to do is find talent in unusual places. I don’t like hiring someone who is merely polished on paper and a great interviewer, instead I hire for mindset and the ability to be cultivated. Looking at the array of opportunities, I’d like to stay in the tech space, such as OCR development and big data, which is what we are currently in.  With my current business, I am looking to create other companies and plug them all into the foundation business.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

I would give myself more credit and cultivate confidence instead of always asking for help in the belief that others had more wisdom and experience.  Having the self-confidence to do whatever I want to do.

What is the best advice you have ever been given?

Eat all you can but chew carefully. There are times where you need to watch what you put in your mouth. You assume it’s going to be right for you based on the advertising, but foodborne illness is a real phenomenon, and food poisoning is even more real. Some have changed their entire diet based on a bad food experience. You need to put a guard in place to protect yourself from danger and filter out some negative contaminants. When starting a new venture, let everything that comes to you run through a filter. If you’re allergic to shellfish, it doesn’t matter how good it is or how good they market it, you still shouldn’t put it in your mouth. Even if it passes through all the filters, validate it by chewing on it. While chewing, if you decide you don’t like it, don’t swallow it, spit it out! Eating something terrible doesn’t mean you stop eating; instead, be more careful about what you choose to put in your mouth.  If you have been burned by love it doesn’t mean you stop loving; you just become more guarded and choose carefully who you let into your space. The same goes for trusting others, BE CAREFUL!

 What advice would you give to a newbie Entrepreneur setting up their first business?

Be introspective.  Do some self-reflection and find out your motivators.  How bad do you want this? No matter what business you choose, it will be hard work! Success is simple, but the road to get there is far from easy. If I say quit smoking or quit drinking, it may sound easy, but achieving it is difficult. Success is simple: work hard, learn from your mistakes, stay the course, and never give up. You’re going to spend money, hire the wrong people, experience things never even thought about.  Some things are going to hurt, but you’ll figure out how bad you want it. If you want it more than your next breath, then you’re on the right track. Every successful person I have talked to has told me the journey is tough, but if you want it bad enough, you’ll make it.

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Global Millionaire Magazine’s Top 12 Entrepreneurs Of The Year

It’s quite inspirational to look back at how some of the world’s most famous celebrities, game-changers, and entrepreneurs got started on their journey to success. While some get lucky by getting a good break, the majority of them had to work extremely hard to make their dreams a reality.

While most young people end up settling for a 9-5 job, others follow the road less taken yet amazingly succeed. There is no minimum age to become successful, as these inspirational entrepreneurs know firsthand. From organising high-profile events to uploading YouTube videos to growing their companies to a multi-million level, get to know these 12 entrepreneurs who made their mark in 2020.

1. James Purpura

Around 17 years ago, James had hit rock bottom – beaten down by life, with shattered self-esteem. His addictions had resulted in jail time. He was financially, emotionally, and spiritually bankrupt. At the lowest point in his life, he met his future wife and business partner, Steph, and together they pursued a vision of becoming more.

Along their journey of personal growth and self-improvement, James and Steph saw an opportunity to disrupt an industry that ironically appeared to be perpetually stuck in the dark ages – the personal development industry. As a rag to riches, a non-formally educated, successful tech founder with a serious interest in philosophy, James recognized the uniqueness of his position to disrupt the personal development industry for the better.

Together, James and Steph felt an urgency to pursue their life mission to inspire individuals to tap into their unlimited potential and push humanity forward through a personalized combination of philosophy, science, technology, and community. They agreed it was time to launch their next venture, Powerful U, The World’s First Personal Evolution Company. James and Steph and their team have published a book, produced an award-winning movie, developed a game-changing personal perception assessment, and launched the Powerful Universe, a global platform for teaching and learning personal evolution. James has built strong international partnerships and an influencer network that already reaches over 50 million followers. Onstage and on camera, James is compelling, authentic, riveting, and has enriched audiences around the world.

2. Deven Powers

Around 18 years ago, Deven Powers had hit rock bottom. Beaten down by life, with shattered self-esteem – his past actions of breaking the law has lead to significant jail time. He was financially, mentally, and spiritually bankrupt. At the lowest point in his life, he eventually realized that a life of crime isn’t something he wants to do for the rest of his life. After months and months of contemplation, he finally decided to pursue a vision of becoming more. In 2003 he made the conscious decision that he’s going to turn his life around by becoming a successful entrepreneur one day – so he began studying and taking classes in business management and consumer science. While he was in jail, he managed to pick up several skills, and one of which is hair styling – he learned how to braid, cut, and style hair. He never in a million years imagine that this particular set of skills would eventually lead to a very lucrative business model.

Along his journey of personal growth and self-improvement, Deven saw an opportunity to disrupt the film festival industry – he somehow found a gap in an established market. There weren’t many festivals in Los Angeles that actually catered to African American Filmmakers at the time so he decided to create a film festival that not only screened independent filmmakers but also applauded them by giving them screening blocks.

Fast forward to today, Deven Powers aka “Mr. Hollywood” is now the CEO and founder of the Black Film Festival Los Angeles, Mr. Hollywood TV Show, Mr. Hollywood Blogs, Mr. Hollywood Magazine, and Discover My Music Radio. He has also been the host of the LA Live Film Festival from 2018 through to 2020. When Deven’s not gracing the cover of magazines or hosting red carpet events, he’s hosting the “Mr. Hollywood TV show” which airs on AT & T, channel 99 in U-Verse, and channel 32 in Charter Spectrum.

3. Chris Cebollero

Chris Cebollero is an internationally recognized leadership expert, bestselling author, Emergency Medical Services leader, and advocate who’s passionate about helping people chart a new direction, even in the midst of the most challenging of situations.

His professional history is showered with process improvement know-how. This knowledge provides executive-level support to achieve aggressive business and personal goals. He brings thought-leadership and over 25 years of organizational design success and his career has been defined by slashing costs and exploding growth in the healthcare arena. In fact, he constructed his healthcare management and small business consulting firm on that foundation.

Some of his key areas of expertise include executive coaching, leadership development, emotional intelligence, change management, Kaizen, Agile & Lean methodology practice, relationship building, business plan creation, organizational process improvement, motivational and keynote speaking, and healthcare/EMS transformation. He has been recognized for his strategic leadership as the Chief of EMS for Christian Hospital, he has been delivering inspiration to international audiences for over a decade as a highly sought-out speaker and he has also been writing bestselling books on leadership.

4. Michael Smith

A veteran entrepreneur, Michael Smith is the Toronto-based founder and Chief Executive Officer of MDS Media Inc., a disruptive integrated marketing firm. He has built a career solidifying his status as a Market Leader in Integrated Marketing – helping companies execute industry-leading content marketing strategies and achieve profitability at scale for more than two decades. He’s a savvy visionary who does so much more than lead a business – “he elevates the entire digital conversation”.

Throughout his career, Michael has earned many of the media industry’s top honours. In 2019, he received the GlobalTrend Video Awards’ Ascent Award as well as three Triumph Awards; W3 Awards for his work in Branded Entertainment, Health & Wellness, and Not-For-Profit Videos; a Davey Award for Best Social Campaign and two Summit Creative Awards. Michael recently received the highest honours at AMCP’s 2020 AVA Digital Awards in the Corporate Image and Social Campaign categories. Michael’s branding work is recognized alongside the work of globally renowned brands like Apple, Netflix, Disney, Google, and Pepsi. In 2020, Michael was recognized by MADCon as a Top 100 Global Leader in Marketing and Advertising, for setting standards for industry impact, innovation, and future-readiness.

Additionally, Michael is a frequently published Forbes contributor and Forbes Agency Council Member, where he leverages his experience and subject matter expertise to lead a global discussion about branding trends and best practices. He appears on several expert panels each year to share his insights on disruptive strategy, marketing, media, and agency-specific concerns.

5. Uyanga Boldbaatar

Uyanga Boldbaatar has always wanted to become a doctor since childhood and her mother has been by her side since day one helping her to achieve her childhood dream. To achieve this dream, she studied Oral and Maxillofacial surgery in Mongolia, Korea, and the USA, and in 2013, she finally opened her beauty clinic in Mongolia as the culmination of all her hard work. Fast forward to today and Uyanga is now the founder of Cinderella beauty clinic – a clinic that performs cosmetic surgeries and non-surgical treatments and is currently one of the top clinics in Mongolia. Besides being an accomplished entrepreneur, Uyanga also happens to be a model and in fact, she is one of the brand ambassadors for the luxurious OOGII brand.

6. Chris Graffagnino

Imagine if you had a crystal ball that enables you to see into your future – wouldn’t you use this crystal ball to avoid making any mistakes and use every possible opportunity to achieve success? Well, guess what? There is such a thing as a real-life crystal ball – and it comes in the form of a person you can turn to for solid advice about your business… that person is usually referred to as a “mentor.” Having a mentor is a must for any budding entrepreneur because they’re a valuable resource who have already experienced most of the challenges that you’re still currently going through. So in effect, they actually have a solution to those challenges.

Chris Graffagnino is one such mentor. Chris is a well known New York-born entrepreneur, business influencer, innovator, and avid traveler who is widely recognized as one of the most influential mentors in the world. A former law enforcement officer and combat veteran, he has used his experience in the security and risk mitigation industry and he has applied it to the business sector. With his unique skill set, Chris was able to develop a niche market in crisis management.

Chris was recently named as one of the ‘Top 10 Most Influential People in 2020’ by Yahoo Finance alongside big names such as Gary Vaynerchuk and Lisa A. Romano and for good reason. He has several accolades under his belt; besides being named as one of the Top 10 Most Influential People in 2020, he was also included in Yahoo Finance’s elusive “Top 10 Mentors to Follow in 2020” list. He has effectively developed several global businesses on and off Wall Street and he has several successful entrepreneurial ventures under his belt including a successful global risk solutions company. Chris actually specialises in business development and his passion is to help monetize a budding entrepreneurs’ ideas through his very own non-profit mentorship program “Settle4Success.” Through this detailed program, he’s helping emerging entrepreneurs develop their own businesses. He is helping them monetize and learn the ins and outs of the industry when it comes to business development and risk mitigation.

7. Vincent Zurzolo

Vincent Zurzolo grew up in Rockaway Beach, Queens in New York City. He’s always loved comic books as a kid. He decided to make a business out of something he loves so he began buying and selling comic books with a friend – he was 15 years old at the time. He started at the bottom of the ladder, he was even selling comic books on the streets of Manhattan. When he graduated in 1993, he was selling comic books part-time through school. Six years later he merged companies with his partner Stephen Fishler. After years of working hard, he eventually achieved success and he is now the co-owner of Metropolis Collectibles, the largest dealership of vintage comics in the world. In 2007 they started a second brand called ComicConnect.com which is the premier online auction company in the world and in 2015 they started Metropolis Gallery which is the only gallery in New York City that focuses on comic books and fantasy art.

8. Annie Liao Jones

Annie Liao Jones is the founder and CEO of Rock Candy Media, an advertising & marketing agency that is based in Austin, Texas – it has become one of the fastest-growing businesses in Central Texas. Under Annie’s leadership, the full-service content strategy, design, messaging, branding firm, and growth agency went from the ground up to grossing over seven figures a year.

9. Nellie Akalp

Nellie Akalp and her husband/business partners are self-made entrepreneurs based in Westlake Village, CA. They started their first business back in 1997 from their small apartment living room with just $100. The business, an online legal document filing service, was the first of its kind at the time and rapidly grew. In 2005 it was acquired by Intuit for $20 million.

The couple took a few years off to focus on their growing family (they have four children) but Nellie soon found herself bored so she decided to get back to work. In 2009, once their non-compete was up, they launched their current online legal document filing service, CorpNet.com. She found success at business the second time around as the company has been recognized on the Inc. 5000 list of fastest-growing privately-held companies in America.

10. Brianna Rooney

Brianna Rooney was initially hired as a recruiter, a career she knew nothing about, yet somehow she managed to thrive in it and even enjoyed every second of it. Two years later, she came to a point where she didn’t feel that the company she worked for was doing her justice. Eventually, she decided to walk out of her job with no plan whatsoever because she just knew she wanted to do better, more quality work – and that’s how Techees was born. Techees is a team of recruiters that collaborate well together and help connect companies and candidates.

Today she’s 34 years old, she owns her own company called Techees, she also has three houses, as well as a  top 100 restaurant (www.mouthfuleatery.com).

11. Mimi G

With over 2.1 million social media followers and 12 million website views annually, DIY Fashion Expert/Girlboss Mimi G has defied all odds to emerge as the most influential woman in DIY fashion, propelling herself into the ranks of Martha Stewart, Lauren Conrad, and Chrissy Teigen.

MimiGStyle.com began as a hobby, and has blossomed into the world’s leading DIY fashion/sewing online destination, where Mimi G models her original designs/patterns ranging from business wear to swimsuits that fit the everyday girl, create free tutorials of her on-trend sewing patterns (Turn Your Jeans into a Skirt, Refashioned Sweatshirt into Dress, Men’s Shirt Into Off Shoulder Button Up), personally answers every DIY sewing question (i.e. what fabrics to buy, what projects to start with, etc.), and so much more. She also created the world’s #1 online sewing school SewItAcademy that works for everyone from the first-time sewing novice to the expert seamstress. SewItAcademy helps fashionistas of all levels master the fundamentals of sewing, work at a pace that allows time to practice, learn the importance of specific techniques, break free from mundane methods, and create trendsetting clothing and accessories.

Mimi G has worked with celebrities like Gwen Stefani and Jennifer Aniston, companies like Target, Revlon, and Google, and has been featured in People Magazine, Parade Magazine, POPSUGAR (to name a few) for making sewing hip and accessible.

12. Rafah Hanna

A veteran entrepreneur, Rafah Hanna specializes in financial technology, property, and security. He has built a career creating locally and globally diverse group of businesses that creates solutions focusing on three core values: sustainability, quality, and innovation. Having built, run, and managed financial technology and information businesses with the likes of the London Stock Exchange Group, the New York Stock Exchange, Euronext, and Deloitte, Hanna has built a strong reputation for delivery, execution, and market knowledge, creating an extensive network of contacts across various financial and data industries. He also owns a highly respected property investment company called NED Capital as well as a security company called Abchurch Group – a company that provides a global response to local and international clients’ needs in the fields of security, risk assessment, special equipment procurement, and specialist training.

Born in Iraq to a Catholic family with Chaldean roots that speaks Aramaic (the language of Jesus Christ), he views his parents as visionaries. After his parents saw the tide changing in the Middle East, they decided to come to London in the 70s to invest, contribute to the community, and build a powerful legacy. He was educated in Switzerland and the UK which gave him the skills and knowledge that enabled him to kickstart all of his businesses.

Fast forward to today and Rafah is now a successful entrepreneur with several businesses under his belt. Hanna has founded companies such as NED Capital and the Abchurch Group and his data consulting arm now serves a global client base as it continues to grow exponentially. Their clients include banks, brokers, regulators, stock exchanges, and the biggest financial website in the world.

His property investment company, NED Capital, is a unique, non-leveraged property investment company based in London that is entirely self-funded. It’s currently building a grade-one portfolio of exclusive residential and commercial assets in the UK. The goal of this company is to continue to grow their grade-one portfolio of investments via their intricate knowledge of the UK property market and unique sales approach, utilizing their fully staffed in-house team of skilled contractors, leading to becoming a publicly quoted company. His security company Abchurch Group, on the other hand, has helped to significantly reduce maritime piracy in the past four years using their specialist maritime protection team and sought after proprietary patented technology.

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Fashion Brand To Watch Out For In 2021: The Incredible EXECUTIVE LIFESTYLE

Recently, EXECUTIVE LIFESTYLE launched the Black Collection of 2021 – a revolutionary trend of high-end wearable art. They are designed for the highly educated, masculine, extravagant, and forceful gentleman with a success mindset. The collection is made up of symbols and amulets that are inspired by different cultures, as well as motivational quotes – ingeniously charmed to attract a fulfilling life filled with abundant wealth, luck, and wellbeing.

Global Millionaire Magazine was interested in getting deeper into the story of the inspirational fashion trend of EXECUTIVE LIFESTYLE and we recently had contact with Eliot Paus, the creative director. Here’s what went down:

What is your vision?

For the long term, to develop a complex luxury lifestyle brand for the highly educated, masculine, extravagant, and strong-minded gentleman with a success mindset. Symbols and amulets that are inspired by different cultures, as well as motivational quotes, charmed to attract a fulfilling life with abundant wealth, luck, and well-being. From my studies, I’ve determined that the colours of our clothes and accessories actually have a lot of influence on our overall mental state.

This looks like something more in-depth than your typical fashion brand, is your vision strategy made around the metaphysical powers?

Metaphysics should be incorporated into fashion. My research has shown that no other fashion brand goes deep into the philosophic level on the creation of what we wear. EXECUTIVE LIFESTYLE is the pioneer. For example, the brand identity itself already has a very powerful symbol.

The U diamond pattern symbolises the Cup of Wealth in which you are the centre of all being attractiveness. The diamond inspires creativity, ingenuity, inventiveness, faith, endurance, and helps in manifesting abundance in all areas of life.

EXECUTIVE LIFESTYLE has two collections per year – black for the fall, winter, and early spring, and white for summer.

Black represents people with a strong will, authority, and discipline. It provides comfort, protects your feelings, and hides your weakness. Wealthy and successful men don black as a testament of sophistication and confidence.

White means cleanliness, simplicity, and innocence. It should be worn by honest people who are receptive to new ideas, people who would want to be more aware of their own lives and understand them better. We view it as a blank whiteboard, allowing you to complement it easily with other colours, and put your creativity to the task. It is associated with pleasant thoughts and good luck, things that I would want to grant you.

Gold is the charming colour for EXECUTIVE LIFESTYLE Black Collection of 2021. It symbolises extravagance, wealth, and excess, and is also associated with illumination, love, compassion, courage, passion, magic, and wisdom. The reflections of red and blue complement the gold.

What clothing items and accessories can we find in this collection?

I have strategically designed a line of masculine and forceful outfits made from genuine leather and other premium fabrics. They include comfort line suits, glamorous leather biker trousers, and jackets and golf caps, shirts, etc. There are also leather bracelets and genuine crocodile high top sneakers, many are charmed or custom made with authentic diamonds from my partner Amsterdam Diamonds.

Can we have a proper description of this collection?

I am pleased to offer you the comprehensive collection details:

1. Forceful Wealth

A stylish and luxurious jacket is functional for whatever mood and occasion. It features a wealth golden symbol characterised by a V shape and a series of lines intricately placed to attract spiritual development and abundance in both inner and external wealth. The finest quality sheep leather is soft and velvety to the touch. It is a slim fit design based on the Italian size chart. This item can be custom charmed by Amsterdam Diamonds with our authentic diamond set of a wide range of textures.

2. Chill Millionaires

Brilliantly charmed with the bag with the golden coins, this is a jacket that represents the ancient symbol for bringing fortune and financial luck into the wearer. It is a reminder that your vibe attracts your tribe. The jacket is embossed with a CHILL WITH MILLIONAIRES TO BECOME ONE golden imprint to draw attention to your vibe. You will turn the right heads and get invited to the right parties. This is a real sheepskin shearling that is a slim fit based on the Italian size chart. This item can be custom charmed by Amsterdam Diamonds with our authentic diamond set of a wide range of textures.

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3. Sporty Lifestyle

EXECUTIVE LIFESTYLE design inspiration from the boxing ring to develop this smooth, super comfortable, and sporty trouser is ideal for abounding occasions and weather and works to bring the spotlight to you. The pants pair exceptionally well with high top sneakers or boots and the CHILL MILLIONAIRES jacket. It follows the authentic sheep leather from the EXECUTIVE LIFESTYLE statement and is slim fitting tailored on the Italian size chart. This item can be custom charmed by Amsterdam Diamonds with our authentic diamond set of a wide range of textures.

4. Glamorous Biker

EXECUTIVE LIFESTYLE recreated the biker’s denim and revamped it into glamorous leather art trousers. Spotting exposed knee scaled pads that are golden and exquisitely reflective, this trouser offers protection and boost your confidence. It blends well with high top sneakers or boots, and the combination with EXECUTIVE LIFESTYLE jackets is a sure way to look stunning. It is a slim fit design that is made from genuine sheep leather. This item can be custom charmed by Amsterdam Diamonds with our authentic diamond set of a wide range of textures.

5. High Top Sneakers – certified Crocodile or cowhide leather

With these high top sneakers, the world is on your feet! They are made of certified crocodile leather or genuine cowhide and are superbly comfortable fitting. You’ll be assured to make a statement with this luxurious appearance that can be custom charmed by Amsterdam Diamonds with our authentic diamond set of a wide range of textures.

6. Millionaire Mindset

This authentic finest sheep leather golf cap represents the millionaire mindset. The mindset that shows your life’s vision and attracts success and the right like-minded individuals. Be confident, stay smart, and classy. The cap can be custom charmed by Amsterdam Diamonds with our authentic diamond set of a wide range of textures. This accessory is perfect for the modern, stylish man proud of his social status opulent gentleman. It gives a sporty and sophisticated look depending on your outfit.

7. Executive Leisure

From homestay, travelling comfortably, up to jogging and walking in the park, stay classy and enjoy this luxurious suit. This design was created for our distinguished glamorous gentleman, tailored regular fitting, made from premium velour fabric.

Many more products can be found on my store online, including accessories and jewellery charmed with authentic diamonds, customisable for each client’s desires.

A message for Global Millionaire Magazine fans?

Gentlemen, stay classy, focussed on the millionaire mindset, and enjoy the EXECUTIVE LIFESTYLE.

To purchase items from my collection, or retail partnerships, access my store via this link: Executive Lifestyle

Credentials:

Outfits: EXECUTIVE LIFESTYLE
Model: Eliot Paus
Photographer: Gowan Genis
Hairstyle: Alessandro Molinardi
Concierge partner: Wonders of Luxury

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5 Key Considerations To Find The Right Business Coach To Help You Reach Your Goals

When looking for a coach who is going to help you succeed in the business world, you want to make sure you’re making the right calls when choosing them.

You don’t just want someone that’s going to spew their beliefs at you, expecting you to follow blindly. During your search for the right person, remember to keep in mind your goals and values when approaching your business.

1: Expertise in the Field

Any business coach might seem to be the right fit, but what you really need is someone that is an expert in your given field. This way, they’ll be more than just knowledgeable—they’ll be able to able to consider your goals, values, and ideas, and apply them to specific scenarios within the field.

To further understand how knowledgeable and dedicated a potential coach may be, check to see if they’ve taken part in lectures, written any books on the topic, or have been interviewed for their experience.

2: Can Give First-Hand Expert Advice

In connection to expertise in your particular field, you want a coach that can give you samples and proof of their reputation. They can offer you this proof in the form of videos, articles, or even seminars.

This social proof, that took place out in the “real world”, should prove their capability.

3: Aligned Morals

There may be countless people claiming to be experts, promising you they can show you “how to get rich”. But what is the cost to these get-rich-quick schemes?

You need a coach that shares your values. While we can’t speak for your particular morals, there is no risk worth ruining your reputation. Money is earned and spent, but your reputation can breed fruitful everlasting success.

When deciding on your coach, choose one with the integrity that helps you further your goals in an honest manner.

4: Accessible For You

Before making your final decision, know how easy it is to reach your business coach. When interviewing a potential coach, you should ask them directly how much time they can dedicate to you and how many other commitments or responsibilities they have.

You want to ensure that your coach has the time to care about your problems, concerns, and struggles. Instead of wanting a generic, pre-designed plan, you want to know they can specialize one to suit you specifically.

5: Holds You Accountable

While a business coach will be everything listed above, and more, and do their best to encourage you, you also need one that will be realistic.

They need to be able to give you pointers specialized for your own projects, but then make sure you know when a mistake was made—and how to prevent that the next time around.

With the proper amount of encouragement and a leveled amount of criticism, your business coach will prove to care about your success and drive your ambitions.

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5 Surefire Ways To Sculpt Yourself Into A Future-Ready Entrepreneur

In 2020 the future of business is in flux but as a well-prepared entrepreneur, the changing landscape can be fertile ground for your success. Here are 5 ways to sculpt yourself into a future-ready entrepreneur

#1 Strength in the face of crisis

Entrepreneurship has always demanded resilience from its leaders. It’s a rare enterprise that wasn’t built on the back of perseverance in the face of uncertainty, steadfastness against doubts, or tenacity in the wake of calamity.

But COVID-19 has given a whole new meaning to the word ‘crisis’. It has taught us that there is nothing that the world can’t throw at us and our entrepreneurial dreams.

It takes a special kind of person, with a special level of strength, to deal with the blows that beset the entrepreneur’s path. But, if you can ready yourself mentally, by accepting that you don’t know what is around the corner and create a plan for how to mentally fortify yourself against it, then when the worst happens you will be one of the few who is ready to survive and thrive.

I am reminded of a talk given by Simon Sinek. He spoke about the mindset of elite athletes…

Before their biggest events, their greatest performances for crowds of thousands, if not millions, almost every athlete responds to the question “Are you nervous?” in the same way.

They said, “No. I’m excited!”

Mindset is everything.

#2 Forever upskilling.

We live in a world where companies can go from a valuation of $0 to $1bn in under five years. Think of Instagram and Airbnb as just two examples of many. But what is it that drives this latest generation of growth?

Change. Change is what drives it.

Instagram saw the potential of modern smartphones to introduce a new-wave of photo-based social media, and Airbnb leveraged consumers’ burgeoning affection and trust in web-based shopping to create a new class of hotels seemingly out of thin air.

So, isn’t this a point about technology?

It goes further than that. In these cases, technology was the vehicle, and in fact, we will look at technology more in a minute, but what actually created the value was simply the ability of these companies’ leaders to learn about how the world was moving, and what these new resources could do for them.

The well-seasoned and well-financed veterans of the hotel trade had the rug pulled out from under them by Airbnb because they didn’t learn as fast as two graduates in their dorm rooms.

If we, as entrepreneurs, want to compete today, tomorrow, and next year we have to constantly learn. And, more specifically, learn about the areas we haven’t even heard of yet. Because otherwise, just when we think we are secure, these are the areas that two recent graduates will utilise to send us back to school.

#3 Diversity

“Diversity is a competitive advantage” – Forbes.com

If we commit ourselves to learning, we have to commit ourselves to diversity. Diversity of backgrounds, skills, age, gender, and culture expose us to everything that we could never hope to know by ourselves.

So, whether you are a solo entrepreneur, a partner, or a player in multiple teams, ensure you avoid the dreaded ‘echo chamber’ and instead draw eclectic groups of people to your side.

Even for the solo entrepreneur, there are many ways to expose yourself to the uncomfortable and challenging productivity-machine of diverse interactions. The people you hire, the mentor you choose, the friends you keep. Make sure they are as colourful and as diverse as the customers you want to reach.

#4 Choose your partners well

Many of the reasons why diversity is important apply directly to choosing your partners, whether they be shareholders or collaborators. The ability of a partner to cover your blind spots and level-up your decision-making abilities is crucial.

However, while it is easy to make the assumption that because a person or organisation has been successful with other people then they will be successful with you, it is often not a good assumption to make.

The real question to ask is whether or not they reflect what you want, and does what they bring to the table truly bolster your chances of success in the future?

Not only will a partner who is out of line with your goals fail to add the value you hoped for, but they will also actively detract value by pushing in a non-complimentary direction.

Ensure your partners don’t just give you what you want today. Ensure they are going where you are headed.

#5 Embrace technology

Until recently almost every new business needed at least a few staff. Even if just for general office tasks. Now some thriving start-ups with two successful years under their belts can be realistically run by one person, thanks to online outsourcing.

Technology has already revolutionised business, and it shows no signs of slowing down. Embrace every opportunity to utilise tech to your advantage and you might just be amazed at how far your streamlined ship can sail.

Even if taking on more employees is an inevitability then small and highly specialised teams will be the future. Your core team can be supplemented by outside contractors halfway across the world and, increasingly, A.I. Utilising modern tech and communications to cut costs, decrease waste, and expand your talent pool are going to be key factors in the success of the businesses of the future. And you can bet that even if you don’t do it, your competitors will!

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Meet One Of The Co-Founders Of East Meets Dress: A Successful Brand That Caters For Asian American Brides

Vivian Chan is one of the co-founders of East Meets Dress (EMD) – a company that produced the first modern wedding and fashion brand for Asian American brides. Vivian and her partner Jenn wanted to build a beauty and fashion brand that helped brides celebrate their culture but without compromising their style or modern aesthetics. They have been entirely bootstrapped from Day 1 and have grown their company to a 6-figure annual recurring revenue in less than 2 years while helping thousands of brides around the world.

The Global Millionaire Magazine recently caught up with Vivian to discuss her journey to entrepreneurship and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?

My name is Vivian and I’m one of the co-founders of East Meets Dress. We’re the first modern fashion company to bring more Asian-American representation and inclusion to the traditional wedding industry by combining contemporary cultural designs, quality craftsmanship, and dedicated customer experience.

The idea for East Meets Dress (EMD) originated from my co-founder, Jenn’s, personal struggles when she was looking for a modern version of the cheongsam (qipao), a traditional Chinese wedding dress. She wanted to wear a cheongsam for her wedding tea ceremony to honor her parents and heritage but finding a modern design that fit her aesthetics turned out to be near impossible.

At the time, her options were limited to suspicious online websites or stores in Chinatown with poor service and a narrow selection. Ultimately, Jenn resorted to custom making her cheongsam at a local tailor. I was her Maid of Honor and we both felt that Asian-American brides shouldn’t have to be confined to low-quality options or scouring Yelp to find the one tailor who could make a quality cheongsam from scratch. So we set out to create a modern brand and reinvent the cheongsam shopping experience for Asian-Americans.

What are you currently doing to maintain/grow your business?

Currently, given the circumstances happening around the world, which has greatly impacted the wedding industry, we’re prioritizing the things that are within our control and taking advantage of this downtime to build a long-term foundation that will help grow our business. This includes:

● Focusing a lot on SEO–we’ve tripled the number of blog posts we’re writing and publishing every week on topics that we know our brides are searching for. We’re focusing on becoming the go-to resource for anyone planning a Chinese-American wedding. Along with blogs, we’re also doubling down on creating more helpful landing pages, reviews on our site, etc which are all things that improve our SEO.

● Expanding our collection (new dresses, men’s, pets)–even though many weddings are being postponed or canceled during this time, we know that brides will still one day get married and therefore, while the demand side has slowed down a bit, we’re focusing on designing new dresses and launching new collections (more accessories and outfits for the groom, and even a pets collection!) so when brides are back to shopping for their wedding dress, they’ll have an even larger collection of designs and products to fall in love with.

● Offering virtual and in-home experiences–from 1-on-1 virtual bridal appointments where we showcase our dresses to interested brides and answer any questions they have to offer sample dress kits to try on at home, we’ve had a lot of success recently with these offerings.

What social media platforms do you usually use to increase your brand’s awareness?

Since we’re in the wedding industry, beautiful photos and visuals of our dresses are super important. This means that Instagram and Pinterest are our two most used social media platforms and the ones that we help drive the most brand awareness and traffic to our site.

What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?

Paid advertising definitely works in the beginning when no one has heard about you and you simply need to get the word out. We actually launched East Meets Dress over a weekend with less than $100 by running a simple FB ad to gather email addresses from interested leads.

We then leveraged FB retargeting ads (which has the best-paid ROI for us), Google search and shopping ads, as well as Etsy ads. We also tested Pinterest ads but found that it wasn’t very effective and our free unpromoted pins on Pinterest performed just as well.

So I would say that paid advertising definitely gives you faster results than SEO or organic traffic in the beginning though the latter is much more sustainable and is free!

We’ve also started partnering with paid influencers to sponsor Instagram posts and podcast episodes. For this to work, you have to really do your research on which influencers have your target audience. It can be a waste of money if you choose an influencer who has a lot of followers but whose audience doesn’t find value from your product. Don’t be afraid to ask them for more specifics regarding their follower demographics when you’re deciding.

What is your main tactic when it comes to making more people aware of your brand and engaging your customers? How did your business stand out?

We’ve always stood out from the beginning with these three values: modern designs, quality craftsmanship, and customer experience you deserve.

From the start, we made sure our homepage and website really spoke to Asian-American brides since we were familiar with what type of pain points they were experiencing when it came to finding a modern cultural wedding dress or hosting a wedding tea ceremony. It was telling our story and our mission in an authentic way that made us stand out.

We also made sure that our UI and aesthetics were super modern and appealed to our target demographic–that’s one of the easiest ways to stand out in a more traditional industry since legacy brands tend to look more outdated.

Once we started to grow, word of mouth and positive reviews (i.e. social proof) from our customers became a big driver of growth for us.

What form of marketing has worked well for your business throughout the years?

SEO and content marketing is now one of our biggest traffic drivers and is essentially free marketing for us. Within our niche, we consistently rank on the first pages of Google for our specific product as well as a lot of related topics related to Chinese weddings, tea ceremonies, etc.

SEO takes a lot of time (months) to really see your efforts come to fruition but I would argue that it’s one of the best marketing strategies and worth prioritizing especially if you’re in a niche market.

What is the toughest decision you had to make in the last few months?

Right before COVID hit, we had our very first pop-up shop that was successful and we received a ton of positive feedback from our brides who attended. We wanted to continue hosting pop-up shops in physical retail stores or spaces permanently across the country, but unsurprisingly, we had to cancel these plans.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

Not being willing to spend money, in the beginning, was one of the biggest mistakes. Growing up in immigrant families, we were always taught to save more than we spend so at the beginning (and because we’re entirely bootstrapped), we were a bit more reserved when it came to spending on ads, paying for subscriptions, etc.

But we realized that you have to spend money in order to earn money. Time is also money and as a founder, it’s important to prioritize your time to be able to learn quickly from experiments and that often requires spending money to test out a new idea/initiative.

What new business would you love to start?

We started in the wedding industry but now that many of our brides are married, they’re planning the next phase of their life, which is having kids! We’d love to start a business that combines Asian-American culture and children.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

When we first started, we were super scrappy and resourceful. We launched with just one dress design on our site and took photos of it at a local park with an iPhone X.

Our philosophy has always been to start small but start immediately, so while I wouldn’t change anything about the speed in which we executed our idea, I do think having at least 3 designs on our site at first would’ve been better than just launching with one. This probably would’ve allowed us to get our first sale much quicker than we did.

What is the best advice you have ever been given?

One of my favorite books is Atomic Habits by James Clear. I love this book because it teaches you that success is the sum of small efforts, repeated.

Building a company requires a lot of discipline and the ability to consistently make incremental improvements (getting 1% better every day) even if you don’t see any immediate, visible results.

Over time, it all adds up and you’ll reach a tipping point that was only possible as a result of all of your past efforts.

Every time I feel like giving up or that nothing that I do is moving the needle, I remind myself of this graph from the book:

What advice would you give to a newbie Entrepreneur setting up their first business?

Start small but start immediately and you’ll figure out the rest as you go. Don’t try to solve for a problem (i.e. how to automate your operations) when you haven’t even gotten your first customer yet.

A lot of first-time entrepreneurs fall into the trap of wanting to have everything figured out before you start and easily get discouraged before they ever launch their business. If you told us we had to have 50 designs and a beautiful photoshoot ready before we launched, we would’ve given up before we even started.

About East Meets Dress

East Meets Dress is the first modern fashion company to bring more Asian-American representation and inclusion to the traditional wedding industry by combining contemporary cultural designs, quality craftsmanship, and dedicated customer experience.

You can find them at:

● Website: East Meets Dress
● Instagram: East Meets Dress
● Pinterest: East Meets Dress

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Meet One Of The Entrepreneur Influencers To Follow In 2020: The Beautiful Monica Yvette

Monica Yvette, the beautiful, charming, and mesmerizing model has established herself as one of the hardest-working influencers in the modeling industry. She initially got her foot in the modeling industry door when she was just 14 years old when she decided to sign with a modeling agency called Model Match. After just one interview she got signed straight away which proves just how much potential they could see in her already even at a young age.

She firmly believes that everybody is their own brand – brands are like personalities being experienced which is why brands can change dramatically in a blink of an eye and they can come and go just as easily as well. Her life philosophy is to always think outside the box – she’s one of those inspiring individuals who loves empowering people and seeking the truth in life.

As a model and brand ambassador, Monica has represented several top brands including BMW Motorcycles of Las Vegas, Straight Talk, Total Wireless, The Valentino Room, Gipsy, Ghostbar, Studio 54, Hershey’s Chocolate Syrup, Bubbly Pepsi, The Hair Lounge, Mac Cosmetics, Maybelline, and L’Oreal. Judging by her portfolio and her background, Monica Yvette is one stunning model who’s definitely destined to have a meteoric rise.

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Meet The Man Behind The Cover Of The October 2020 Issue Of Global Millionaire: Michael Smith

A veteran entrepreneur, Michael Smith is the Toronto-based founder and Chief Executive Officer of MDS Media Inc., a disruptive integrated marketing firm. He has built a career solidifying his status as a Market Leader in Integrated Marketing – helping companies execute industry-leading content marketing strategies and achieve profitability at scale for more than two decades. He’s a savvy visionary who does so much more than lead a business – “he elevates the entire digital conversation”.

Throughout his career, Michael has earned many of the media industry’s top honours. In 2019, he received the GlobalTrend Video Awards’ Ascent Award as well as three Triumph Awards; W3 Awards for his work in Branded Entertainment, Health & Wellness, and Not-For-Profit Videos; a Davey Award for Best Social Campaign and two Summit Creative Awards. Michael recently received the highest honours at AMCP’s 2020 AVA Digital Awards in the Corporate Image and Social Campaign categories. Michael’s branding work is recognized alongside the work of globally renowned brands like Apple, Netflix, Disney, Google, and Pepsi. In 2020, Michael was recognized by MADCon as a Top 100 Global Leader in Marketing and Advertising, for setting standards for industry impact, innovation, and future-readiness.

Additionally, Michael is a frequently published Forbes contributor and Forbes Agency Council Member, where he leverages his experience and subject matter expertise to lead a global discussion about branding trends and best practices. He appears on several expert panels each year to share his insights on disruptive strategy, marketing, media, and agency-specific concerns.

Global Millionaire recently caught up with Michael to discuss his journey to entrepreneurship and here’s what went down:

What are you currently doing to maintain/grow your business?

Business is about conversations – with your network, with your staff, with your audience, with the people you want to help. Growth will always be about maintaining and nurturing those conversations. So, when I think about maintaining and growing my business, it’s all about connection.

On one hand, it’s about the value I can provide to all of these people. At MDS Media, we are constantly innovating our marketing models as a way of communicating and providing value to our audience and internal networks. But on the other, it’s about staying visible, letting people know that you’re available to help when they need you, and finding ways to communicate that aren’t necessarily grounded in business. These are uncertain times, and whether it’s a piece of content, an email, or a video chat, I make it a point to check in and acknowledge what’s going on.

There’s tremendous value in cultivating relationships, as you never know what those relationships will blossom into at a later date.

What social media platforms do you usually use to increase your brand’s awareness?

MDS Media primarily operates in the B2B space, and we have found LinkedIn and Twitter to be the most relevant platforms for what we want to achieve. Our clients spend the bulk of their time on these platforms, and if we want to be an active part of trending discussions, we have to be there. Additionally, both LinkedIn and Twitter are really tailored to thought leadership. There are several passionate, niche communities on both platforms, and making meaningful contributions to them pays dividends, not just in actual business revenue, but in brand awareness, authority within our industry, and the expansion of our network.

What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?

Paid Media and PPC campaigns work brilliantly if done the right way. I think where a lot of professionals run into trouble is expecting magic by simply running a campaign. A lot of the tools that are available now present themselves as turnkey easy, and it is quite simple to set basic parameters and get an ad going. But just like traditional ads, there needs to be a game plan, clear KPIs, and a goal. There are certain strategies and best practices that deliver results, and if you don’t invest the time in researching them, you can end up wasting a lot of money. So, for those business owners who feel like PPC and sponsored content campaigns are ineffective – this isn’t true. However, they do require expertise.

What is your main tactic when it comes to making more people aware of your brand and engaging your customers? How did your business stand out?

My strength has always been in content. Everyone who knows any of my brands is well aware that we go the extra mile with content to be seen as an authority in the space. The entire Neon Cake aesthetic and value proposition is what drove an audience to a sold-out launch. We pride ourselves on content that separates us from the rest.

We take the time to understand our audience and the greater content landscape. Then we craft messages that not only stand out in every newsfeed but also stand out to the right people. My team and I really understand the power that great content wields, and we know that publishing a few random blog posts isn’t enough to garner attention. We build out comprehensive strategies, we run tests, we dive into analytics, and, ultimately, we take it seriously.

What form of marketing has worked well for your business throughout the years?

We have our own system we have developed over the years – it is a hybrid of content marketing combined with PR. Throughout our time as marketers, we found that agency and PR models were flawed. The way audiences discover content has changed considerably in recent years and continues to evolve at a rapid clip. The traditional models just couldn’t keep up with the speed of change, and that led us to create our own system. We have tested it with MDS Media, Neon Cake, and a number of Technology Experts, and the results have been incredible. We have had a wild amount of success with it.

What is the toughest decision you had to make in the last few months?

In the last few months, I’ve had to let go of things that don’t serve me. If this year has taught me anything, it’s that you can’t take anything for granted, especially when it comes to the business climate. Time is limited, circumstances change, and it just isn’t useful to waste energy and resources on relationships or initiatives that drain me or my business. That realization was tough because I’ve had to let go of some projects that I was excited about. But I had to be realistic and cut my losses. I know that down the line this kind of decision-making will only make me, and my business, stronger.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

If I could offer any advice, it’s to take your time and enjoy the process of building your business. A lot of entrepreneurs, especially new ones, are eager for growth. I think this leads them to spend too much money in general or waste it on things that they don’t need – to really focus on honing your product or service first, and once you have money coming in, be purposeful about where you spend it. Do you need a 20-person team, or can you go leaner? Does it make sense to expand into 5 new product categories, or can you refine your flagship product? Don’t rush toward success because it can lead you to make a lot of money mistakes that take years to recover from.

What new business would you love to start?

I would love to start an educational platform for entrepreneurs. I know that there are already nano degree programs and lots of individual classes hosted by successful businesspeople. But I’d love to create something comprehensive, that covers all the topics that entrepreneurs will encounter in their businesses and that’s presented from the point of view of someone who’s been there.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

I think this aligns with my answer about money mistakes. I’d really take my time, appreciate the journey, and pursue growth more naturally. I’d scrutinize every cost and expenditure, and I’d find comfort in the slow, steady race instead of focusing on the sprint.

What is the best advice you have ever been given?

The best advice I’ve received was to pursue a purpose other than money. Sure, there are positive things that come from making a significant amount of money – you can buy nice things, and you’re recognized in your industry as a success. But if that success isn’t connected to something more meaningful, it gets tough to stay committed to your business when the times get tough.

What advice would you give to a newbie Entrepreneur setting up their first business?

Learn how to position yourself – the importance of positioning yourself to your market is the single most important thing in getting started. It needs to be crystal clear not just to you but also to the customer why you’re different. You need to understand your value, your differentiators, and the best way to communicate those aspects of your business to your target audience.