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Meet The Man Behind The Cover Of The February 2021 Issue Of The Global Millionaire: Dr. DL Wallace

Dr. DL Wallace is the CEO and Founder of SimplySuccess.com (aka Success Training Institute), which is an Education Technology that offers professionals from all walks of life the ability to learn and earn with its mobile-friendly training platform. The company offers certification courses in numerous core business competencies known as “soft skills”; which current trends show are most critical to business success.

Leadership, team building, sales, conflict resolution, and overcoming adversity are just a few of the courses designed to boost social, emotional, and workplace effectiveness. The subscription-based membership also allows professionals to earn money by referring the corporate services of Simply Success to business leaders in their respective networks. In addition, paying subscribers can activate scholarships for the less fortunate simply by completing the online certification programs. This cause-based approach to training allows each customer to contribute to the advancement of those in need.

Global Millionaire magazine recently caught up with Dr. DL Wallace to discuss his journey as an entrepreneur and here’s what went down:

1. Could you please tell our readers about your background and about your motivation for launching your business?

I started my first business venture as a junior in college at Baylor University. This is when I discovered my passion for innovation, leadership, and entrepreneurship. After college, I excelled in Corporate America and was blessed to retire at the age of 32. This led me back to my early passions for developing great business enterprises.

Being fascinated by technology, I wanted to create online tools to empower the masses with the skills you don’t learn in college. I wanted to bridge the gap for business-minded professionals with on-demand training that actually produced the desired results. This led to the development of Simplysuccess.com; which allows people from all walks of life to gain certifications that boost their resumes, earnings potential, and entrepreneurial opportunities. Today, our company has a presence in multiple countries across four continents.

2. What makes your business model unique?

It’s our focus on philanthropy. We are the only company in the Education Technology space that offers a one-to-one match with our educational and training products. This means when our paying customers earn certifications through our online platform, we donate training scholarships to those less fortunate.

Here’s the impact of the model: As our customers are growing personally and professionally by earning certifications in Leadership, Sales, Team Building, Conflict Resolution, and more, they are automatically empowering at-risk teens, victims of domestic violence, single parents living in poverty, disabled veterans and other members of society who would not otherwise be able to afford this type of training.

3. Can you describe your typical client?

We serve both corporate and retail clients. Our typical corporate clients include school districts, colleges and universities, and companies looking to improve retention and productivity. We work with all types of corporate clients because every organization needs quality training programs that are customized to suit specific needs.

Our retail clients include a variety of business professionals who are looking to both boost their skills and earn extra money. We have a program that allows them to earn commissions by referring corporate clients. It’s very popular because it encourages them to turn their contacts into contracts. Our retail clients can even enroll in programs to become certified trainers within our network; which allows them to earn money by training for us in live and online settings. This program alone helps us attract professionals from all backgrounds and industries.

4. How has the global pandemic impacted your company?

Being an online Ed Tech company, our business has thrived like never before during the pandemic. We offer Virtual Internship Programs for college students seeking work experience, mobile-friendly training business professionals and everything we do is online. Therefore, the demand for our services is at an all-time high.

Most of the world has been forced to make a major shift in their approach to doing business in order to ensure the health and safety of their employees and clients. Our company is helping usher in this new era of online training and development. People are now seeing the power, convenience, and effectiveness of learning and earning remotely and our company is definitely benefiting.

5. What business achievements do you cherish most?

First, is our customer satisfaction rate because business is all about managing the customer experience. Over 97 percent of our clients rate their experience with Simply Success as exceptional. That means a lot to me. It shows that our products, processes, and personnel consistently exceed customer expectations.

Next, would be the development of the SIPS Instructional Method. This is a process we pioneered and perfected. It’s the art of delivering impactful, video-based training in 8 minutes or less. People want to grow professionally but don’t have time for hour-long webinars and boring presentations. They need power-packed, high energy training segments that complement rather than compete with their busy lifestyles. Our training method accomplishes that and much more. It’s one of the reasons our programs are so popular.

Last and certainly not least, it’s the people we’ve been able to help through our Global Success Initiative. This is where we provide training scholarships to those in need. Sometimes, we hear back from the recipients and they tell us how the access to our training helped them get a better job or a promotion. In other cases, we hear how our training programs have boosted their confidence or helped them become better parents. I’m always encouraged to know we’re making such a difference in the world.

6. What is your most valuable personality trait and why is it so important to your success?

That’s easy! Creativity. In business, it’s important to stay on the cutting edge. New ideas, new process and always improving is critical. Everyone has been blessed with creativity but not everyone uses it. For me, ideas don’t leave my head until I act on them. By implementing rather than just talking about great ideas, our company stays ahead of the pack.

7. As a business leader, how would you like to be remembered and why?

My goal has always been to help make the lives of people better. I enjoy being an agent for change. Our company was designed to help people achieve success because success makes people feel better about themselves. I’d like to be regarded as a leader who brings out the best in everyone I meet and in everyone who experiences our services.

8. Who are your role models/mentors and how have they helped you succeed in business?

I’ve had the privilege of exceptional professional mentorship and have been fortunate to interact with some of the world’s wealthiest and most successful business leaders. However, there has never been a role model that has made a greater impact on me than my parents. My father and mother gave me all the love, support, guidance, and preparation needed to prepare me for success in life. Their profound influence on me can be seen in every aspect of my life. I thank GOD for blessing me with the best parents on the planet!

My work ethic, patience, and focus are all attributes I learned from my dad. Attention to detail, commitment and drive to help others are just a few of the traits I learned from my mother. They both made sure I was grounded spiritually, taught me the importance of character and integrity, and never discouraged my big dreams and aspirations. Most people don’t realize the magnitude of being raised by exceptional parents. It impacts everything, including business success. They cultivated my confidence and provided the environment that allowed me to reach my full potential and I’m forever grateful.

9. What is the most important advice you could give to an aspiring entrepreneur?

This one is easy. Become great at doing what you love. We all have something we were born to do. However, most professionals chase money by doing things they don’t love; not realizing they could make far more money by focusing on their passions, their gifts, and their unique talents. Some would call this risky but it’s gratifying. The bigger risk is neglecting your true talents and wasting time doing things that don’t inspire you. Entrepreneurs need one-track minds to succeed and if you’re going to think about one thing, it may as well be the thing you love most.

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5 Mistakes Every Entrepreneur Needs To Avoid When Starting A New Business

2020 is done and dusted. And in a year that presented so many different challenges, it is worth looking ahead to determine the ways in which 2021 can be better. And when it comes to running your own business, there are a few considerations you’ll want to bear in mind to make next year successful, no matter what happens.

Read on to learn about some mistakes to avoid making in order for your business to have the best possible year.

Mistake 1 – Not Having a Business Plan

If the pandemic events of 2020 ought to have taught business owners anything, it would be the importance of having a solid business plan, not only for the everyday running of the business but also a business continuity plan in the event, your model should be forced to change very quickly. Not having a business plan may spell out certain death for your business in the event of an emergency.

Mistake 2 – Being Afraid to Go Virtual

Along the same lines as developing a plan, if your selling point is able, don’t hesitate to shift your brand onto the internet. If you hesitate in this area, you miss out on a continued connection with not only your existing clientele but for any new people that SEO keywords might bring in.

Mistake 3 – Failing to Keep Up with the Supply Chain

As long as the world exists in the shadow of the 2020 COVID-19 pandemic, it is absolutely necessary to keep good tabs on the supply chain, as there is a potential for the supply chain to slow or stall. Failure to know where your products (and the material they’re made of) come from, or failure to have a contingency plan in case of shutdowns or product unavailability, runs an unnecessary risk for your business.

Mistake 4 – Failing to Keep Up with the News

It’s important to be aware of conditions inside your state and city of operation, as these may impact any measures you may need to put in place. Failure to be well informed may hinder your productivity until details become clear and decisions are made.

Mistake 5 – Not Prioritizing Your Customer Outreach

The events of 2020 have also made it clear how vital a strong business-customer relationship is.

Use any online presence that you have (email, social media, etc.) to communicate business updates to your customers. Let them know exactly how it is that you’ll be operating within the pandemic situation, and what they can expect if their experience will change (e.g. longer telephone hold times, decreased employee capacity, reduced product availability, etc.)

Failure to be forthright and perhaps even sympathetic with your customers can damage a once strongly held trust, and make bouncing back from any time down difficult.

A Final Word

2020’s COVID-19 pandemic has, in many ways, set the bar for what entrepreneurship ought to be in the “new world.” It is increasingly important, then, to take these lessons into the coming years to ensure that your bottom line doesn’t get turned upside-down even if the rest of the world does.

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Meet The Man Behind The Cover Of The January 2021 Issue Of The Australian Millionaire: Justin Wang

Justin Wang built PIA (Property Investors Alliance) at the time where he realized the profitability of the Sydney residential property. His considerable charisma would go on to spearhead a veritable empire of altruistic financial freedom.

Wang associates his accomplishments with always insisting upon his dream, despite his humble origins. He credits his grandmother with instilling the crucial discipline for fostering his innate abilities. His upbringing was greatly influenced by Chinese tradition.

It was this fortuitous and fruitful approach – of understanding the process of giving and receiving – that would prove to be of great importance in Wang’s professional life. When Wang became a teacher, he noticed his colleagues struggling with money concerns. It was here that he found a way to ‘give back’ and to ‘find his calling’ – all in the one serendipitous instance. He was able to align his spirit of collaboration with his skill for finance to ‘break the mould’.

Wang explains that only ‘a few people work for fun’ whilst most work ‘for the bread and butter – for survival’. Luckily, in his lifetime he was able to transcend a mediocre existence for one that met loftier goals – but, it was an experience that was not without its fair share of trials and tribulations.

He resigned from being a high school teacher and he decided to try something else and that’s when he eventually came to Australia – because he wanted to achieve financial freedom. However, he found it very difficult at first to make money in Australia, even though the income is higher in Australia than in China, he could still only save a few dollars.

He quickly found a way to remedy the situation. This was how PIA was born. Wang, once more, credits the realization of his dreams to his two-fold approach to prosperity: invest in a business and then advise others to do so. He feels that if he didn’t do that, he probably would not have achieved so big a portfolio as he currently holds today.

For Wang, the priority of a business owner always lies with the stakeholder/s. This includes all parties to the arrangement, as well as the interests of society as a whole. This holistic approach is the cornerstone of Wang’s success, and functions as a valuable lesson in entrepreneurial tactics.

Justin Wang is the embodiment of the self-made businessperson. From unassuming beginnings to life as a property magnate – he now personifies the paradigm for financial freedom. It always comes down to abundance as generated by collaboration. The Millionaire magazine recently caught up with Justin to discuss his journey to entrepreneurship and here’s what went down:

Could you please give us a brief background about yourself and how you became an entrepreneur?

I actually arrived in Australia back in 1993, before that I used to be a high school teacher in China. When I first arrived in Australia, life was very tough. I worked in restaurants, in manufacturing as well as in sales to get by – it was a struggle. I was earning around $30,000 a year at the time and I felt that I needed to earn more if I wanted to eventually achieve financial freedom. Australia is a rich and developed country compared to China so my plan was to come to Australia, make good money then retire in China forever and enjoy my life. I started the business back in 2005, at the time, the market took a downturn so many people believed that buying a property is no longer a good investment. But then based on my research and experience of buying my first property back in 1996 and then a few more properties later on – the experience taught me that investing in Sydney residential property is always a good move. So in 2005, I started to publicly promote my concept – the PIA concept to encourage other people to continue to invest in Sydney properties. The main reason I started my business is because I believed that everyone needs to find a way to achieve financial freedom. The second reason is because I truly believe Sydney properties is one of the best assets/investments that can help you achieve this goal. The third reason is because as an investor, I felt that I should share my knowledge and understanding. So in fact, I actually built PIA for other people’s benefit – to help people.

Photo Credit: Pedro Virgil

Can you tell us more about your business?

As you know, my business is called PIA (The Property Investors Alliance). When I first started the business, my biggest frustration was that I found the property industry in Australia was very backwards. When I say backwards, I’m talking about the structure. Normally the economy is market-driven; but for the Australian industry, it’s somehow product-driven. The developer would pay millions of dollars to build apartments but then they have to find a way to find buyers as well as establish a distribution channel. Traditionally in this industry, the purchaser/buyer doesn’t trust the agent, and the agent doesn’t trust the developer either. So I decided to build a system of buyer-agent -builder integration to establish trust within all parties involved. That’s the PIA business model, I built one platform to promote the PIA investment concept. Then I recruited a lot of young, energetic people to become sales agents. Our sales agents are different from the traditional real estate agents though. The traditional real estate agents’ approach to selling properties is to bring people to the showroom once there’s a vacancy, put out an ad somewhere, and wait for people to come. Our tactic is different; I’ve instructed my sales agents to go out there and mingle with people – educate them, and explain to them that buying a property is not just about buying a home, it’s also about wealth creation – it’s about your future retirement. I’ve also instructed my team to help people to address any concerns and train them to become professional investors. Once we’ve got clients then we can create demand and then we can present this demand to certain developers who will then partner with us. So the PIA sales agent’s job is not to sell properties like a typical real estate agent, but instead, provide education, service and create demand – that’s our main business model.

What are you currently doing to maintain/grow your business especially in this pandemic?

As we all know, this pandemic has caused major damage to the Australian economy as well as the property industry. Luckily, my company is not a typical company, PIA is more of a platform – an effective and efficient platform. So even during the pandemic, we still had a very healthy cash flow. Even in this current market, we have not lost our staff because our sales team is confident with the future of the industry. Our sales team is still actively seeking people and contacting people. We also have a very strong client base. Typically, new buyers have no confidence in this market. But the good thing is, our clients understand our concept so they have no fear of investing despite the pandemic and in fact, many of our clients have been continually taking advantage of this new market and buying more properties.

Photo Credit: Pedro Virgil

Why do you think investing in property is the best and most efficient way to become financially free?

This is a very good question. Personally, all my wealth is in Sydney residential properties. I’ve never had any interest in shares, I’ve never bought shares – this is just my personal opinion, by the way, I’m not providing financial advice. So why do I like property? The first reason is because property is real – it’s something you can touch and control under your name. It’s not like other investments that you can’t control. The second reason is, Sydney residential property is quite unique – it’s not affected by the state of the economy, instead, it’s driven by the true demand which is population growth. Even if you check the history of the Australian property market, the state of the economy can go up and down, and the interest can vary from high to low and vice versa but the value of Sydney properties and rental income will always go up. The population of this city always keeps going up, so as an investor, you’re a winner. The third reason is if you want to invest in other investments you need money upfront, while in this investment model you can actually borrow money from the bank to start your investment journey so you’re not taking money out of your own pockets. Even if you get rich from your business or investing in the share market, you still need to invest your money in the right asset – and for us, it’s always going to be Sydney residential properties.

Here are 3 reasons why:

1. Ownership: For most assets, there’s no guarantee of ownership which is very dangerous.

2. Passive income: Rent is a very good and stable passive income even in today’s economy.

3. Value: You need an investment where the value continues to appreciate. Sydney residential properties have proven time and time again that its value is always increasing.

What is your main tactic when it comes to making more people aware of your brand and engaging your customers?

Actually, I’ve never had a marketing strategy for PIA. I’m like a farmer, I’m happy to plant the seed and watch the tree grow from the seeds. Word of mouth is our main marketing tactic. The PIA brand has always been about word of mouth and customer satisfaction. Many people probably aren’t aware that PIA is such a significant business, we have thousands of investors, we have a massive office, we invest billions of dollars each year and we manage 6,000 to 7,000 properties annually.

What is the most difficult part of your business?

The world keeps changing too fast. That’s probably the biggest challenge for us because the client we’re facing now is a completely different client from 15 years ago.

Photo Credit: Pedro Virgil

Have you ever thought about writing a book?

Yes, of course. My background is Chinese literature. Actually, my original dream was to gain financial freedom then afterward write a book and become a professional author. Of course, I’m currently too busy with the PIA business, but eventually, I want to finish a book about my investment concept.

What do you usually do in your spare time if you’re not working on your business?

My life is very simple. My hobbies are reading and writing Chinese calligraphy and practicing traditional Tai Chi.

What advice would you give to a potential investor?

Buying or renting a property is not about buying a home – it’s whether or not you can continue living in this beautiful city in the future. Because we have an aging population – therefore, the demand for property will always be increasing but the land availability in the city will keep decreasing. Eventually, it would be almost impossible to afford rent in the city. Hence, you need to buy a property now before it’s too late.

What advice would you give to a newbie Entrepreneur setting up their first business?

So many people want to start a business because they want to make money. But before you even think about making money, you need to think about what you’re going to do for our society. You need to identify people’s needs first. If you find that there are problems in the society, the market, or a certain industry and you can find the solution to fix their problems, your business will definitely be successful. The money will always come to you as long as you think about other people’s needs first.

Photo Credit: Pedro Virgil

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Meet The Entrepreneur Behind The Cover Of The January 2021 Issue Of Global Millionaire: Armand Peri

Photographed by: Macrae Marran

Styled by: Jeffrey Ampratwum 

American serial entrepreneur and CEO of New Age Public Relations Agency, Armand Peri, is set to release a new book titled “The Mindset of Success”, which will serve as a sort of sequel to his previous book “Unparalleled Success”, published in 2019, which shares the steps he took to breakthrough as an entrepreneur.

In this book, set to be launched in 2021, Armand speaks about his core thoughts for people that want business and personal success. Armand has walked the walk. He’s an authority and reputable resource personnel on creating entrepreneurial success. “Success is a long game. It’s the result of years and years of hard work and dedication. It’s a continuous effort never to lose focus and always keep a disciplined mindset. I started my company, Hunk-O-Mania, because I saw a market demand and a better way to do business. Growing the business into 19 locations and a dominant brand wasn’t luck. It involved investing the time in myself and the business”, Armand Peri said.

English writer and philosopher Aldous Huxley once said that “there’s only one corner of the Universe you can be certain of improving and that’s yourself”. Armand Peri shares a similar thought pattern. In this book, he shares tips on personal development apropos to entrepreneurial success. He also revealed proven systems based on years of experience complemented by mind-blowing secrets to creating impact in whatever business one wishes to venture into.

In an eye-opening excerpt from the book, Armand teaches that part of learning a business is developing a keen understanding of the average customer’s wants. “They’re looking for a product or experience that fulfills a certain need. Do you know how to present something that exceeds those needs? Successful entrepreneurs not only understand the customer pain points and journey but know how to respond,” he wrote.

Armand Peri is one of the world’s best experts on success and personal development. He believes that business and personal success is a fun and rewarding journey. The accomplished investor, artist, author, motivational speaker, and social media strategist has expanded his business empire nationwide, including Atlantic City, Chicago, Miami, Boston, and a host of other cities.

The Global Millionaire Magazine recently caught up with Armand to discuss his book and here’s what went down:

Can you please tell us about yourself and how you got started writing your book?

My name is Armand Peri, I am a former national champion bodybuilder, artist, and entrepreneur. The purpose of writing my book was to give back to society and inspire someone to awaken their inner power and purpose.

What is the most difficult part of your writing process?

Just taking time out from my businesses to actually do it!

Do you try more to be original or to deliver to readers what they want? Always be original.

If you could tell your younger writing self anything, what would it be?

Don’t waste any time, stay focused, I wish I had decided what I wanted to do with my life sooner!

What topics do you love writing about?

I love to write about self-help and self-improvement subjects.

What was an early experience where you learned that language had power? When I was doing sales.

How many published and half-finished books do you have? So far just one published book.

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Can you tell us more about your latest book?

It’s a book about the power of positive thinking. You don’t need to have been born under a lucky star, or with incredible wealth, or with great contacts and connections, or even special skills… but what you do need to succeed in any of your life goals is self-discipline. Unfortunately, most people give in to the two worst enemies of success: they take the path of less resistance (in other words, they’re lazy) and/or they want immediate gratification: they don’t consider the long-term consequences of the actions they take today. My book UNPARALLELED SUCCESS shows you how you can achieve success in all major areas of your life:

1. Your personal goals.
2. Your business and financial goals.
3. Your overall happiness and peace of mind.

Each of the chapters in my book shows you how to be more effective in every aspect of your life!

What kind of research did you do for this book, and how long did you spend researching before beginning this book?

The research was from my own experiences. My journey has led me to believe that success requires certain elements and characteristic traits. These elements all work synergistically and without one the entire plan would fail. The following are the seven ingredients of success I have developed over the years which have led me to believe are crucial in one’s professional development. Focus on one without the other and you will lack the depth and knowledge needed to succeed. All seven ingredients work together synergistically to create a well-rounded individual with an aptitude for success. Make sure you internalize each one and determine how well each one fits into your life. The seven ingredients helped shaped my life and paved the way for my own success and I truly believe that it will be a strong guide for helping others as well. Take your time and go through each one in detail and determine which areas you are lacking in. Nobody is perfect from the beginning and nobody is perfect in the end, however, we can all shape each area of our lives to the best of our abilities to present ourselves in the best light possible. Below are the seven ingredients for success that changed my life:

1. Peace of Mind

2. Health & Energy

3. Loving Relationships

4. Financial Freedom

5. Worthy Goals and Ideas (Meaning and Purpose)

6. Self-Understanding (What makes you tick?)

7. Self-Act

Why did you decide to write this book?

The purpose of this book is to give back to society and inspire someone to pursue his or her dream as I did! Throughout my journey of becoming successful, I made a lot of mistakes but learned a lot with each setback and I am trying to prevent my readers to avoid these same mistakes I made!

What sample advice written in your book inspires people to be the best version of themselves in 2021?

It’s so important to decide what you want and what goals you want to accomplish! There are many recipes for success and if you were to ask 100 different people you would get 100 different answers. I do not claim to know all the answers but what I can do is provide the methods and techniques that I have used to transform myself from a life of poverty into the CEO of a multimillion-dollar company. There are no shortcuts in this book so if you are looking for a get rich quick scheme, please look elsewhere. The tactics, methods, and self-development that I have gone through took thousands of hours for me to formulate and develop. I only wish I had a guide like this for myself when I was starting out, it would have saved me countless hours and hundreds of thousands of dollars.

We know that you’re a successful serial entrepreneur, will writing books be a new business you’d like to spend more time on?

No, the purpose of this book is not to make money or make it a profitable business venture but to give back to society.

What kind of research did you do for this book, and how long did you spend researching before beginning this book?

My own personal experiences dating back to my teenage years and the journey I made to achieve my own success made this book possible. I wanted to write a book that was short and to the point.

What advice would you give to a newbie Entrepreneur setting up their first business?

To bring value and originality to the marketplace and his or her success will be undeniable.

For more details about Armand please visit his official website on Armand Peri or follow Armand on social media via his social media accounts:

Instagram: lifeperiway

Facebook: ArmandPeriBodybuilder

Twitter armandperi

TikTok  armandperi

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5 Reasons Why the Right Location Can Make or Break Your Business

When planning to start a new business, one of the first things to consider is where to launch it. Location, after all, is one of ‘The 5 Critical Elements to Make Your Business a Smashing Success’ — and for good reason. It can very well spell the difference between success or failure, and here are five considerations to show you why:

Access to the Right Talent

The geographic location of any company is important in attracting and retaining the right workforce for your business. For instance, it was a driving factor for Jeff Bezos to locate his second Amazon headquarters in Northern Virginia. The region was revealed to have the largest concentration of STEM (science, technology, engineering, math) workers in the country, and ranked as the top state for education, alongside Massachusetts. So, when deciding on your own business location, do some research on the current and future trends in the employment landscape in the area, and see how it can benefit your specific industry.

Business Requirements and Regulations

In choosing a business location, you’ll have to compare different state requirements and regulations, and determine which one would be the most favorable for your business. For instance, states like New Mexico, Delaware, and Wyoming don’t require new LLCs to submit the names of their members upon registration, which means they can be very good choices for those who want a little more privacy. Other states, meanwhile, can have extra requirements when registering. Case in point: The New York LLC publication requirement means that new businesses must publish a copy of their articles of organization in two separate newspapers within 120 days of registering. Although very much doable, it’s an extra cost that entrepreneurs must account for in the early days.

In terms of tax laws, Wyoming and South Dakota are the most tax-friendly states for businesses, as they have no individual income tax, corporate income tax, and gross receipts tax. Meanwhile, New Jersey is the worst state in terms of taxes, with the highest individual income tax rate in the country, along with high corporate, sales, and property taxes.

Cost of Living and Doing Business

A huge factor in choosing the right business location is its affordability. Real estate costs are the second largest expense for businesses, right after labor costs. Cities like New York and San Francisco are known for their expensive rent and food, so many entrepreneurs avoid settling down there if they can. Speaking to the Council for Community and Economic Research’s Cost of Living Index can help determine the most affordable states in terms of essential needs and real estate costs. For example, among the least expensive states in terms of housing, utilities, groceries, transportation, and healthcare are Arkansas and Texas.

Brand Visibility

Location can also influence the ability of a business to market itself and what competition it may face. For example, choosing a business address in Manhattan can change the perception of your business, as you’ll be able to tie your brand with the financial success and high growth commonly associated with the area. However, other key considerations like affordability and tax laws must be considered, too. So, it’s up to you and your financial plan to weigh up which factor will favor your business more.

Access to the Right Suppliers

Depending on the nature of your business, access to the best suppliers in terms of price and quality is another factor to consider when choosing the right location. Speed of delivery can have a huge impact on the productivity of your operations. This is why even though real estate and cost of living can be cheaper in smaller towns or cities, not every business is lining up to start operations there. The closer you are to the right suppliers, the faster your products and services can reach your intended markets — and the better it will be overall for you.

All in all, choosing the right location for your business depends on finding the right balance among these five factors. If some of them are conflicting, decide on which ones are more important to you and your business, and which disadvantages you can live with.

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Meet One Of The Entrepreneurs To Follow In 2021: The Inspirational Ryan Evans

Ryan Evans is a serial entrepreneur, philanthropist, public speaker, and family man. In the early 2010s, as his first entrepreneurial venture, Ryan founded a technology company that he grew to multiple locations, employing dozens of people. After a successful executive transition there, he was appointed as the Global Operations Director for a billion-dollar multinational corporation where his focus and passion were on strategic planning, global growth, and training. He was successful in growing that business to more than three million global affiliates before leaving to start his next venture.

In 2017, Ryan founded Elamant International and successfully launched the company in more than two dozen countries, spanning five continents, including massive action throughout Africa and Asia. Today, Elamant is stronger than ever with revenues of more than $200 million and growing.

Ryan has been featured in multiple publications as well as online resources, video channels, blogs, and forums. He has spoken in person and virtually to millions of people around the world. Ryan has been married for 17 years and is a devoted father to four amazing kids.

Global Millionaire magazine recently caught up with Ryan and here’s what went down:

What are you currently doing to maintain/grow your business?

Focusing on customer service, customer satisfaction, and customer retention. I listen very intently to what customers want and do not want and focus on continual improvement. If I don’t have customers, I don’t have a business.

 What social media platforms do you usually use to increase your brand’s awareness?

Facebook has the largest reach with over 600,000 followers. Instagram and Twitter platforms have just recently been introduced. I believe in the power of word-of-mouth advertising. With Facebook, I keep my core members in a group called Elamant connect. This allows me to communicate with my company leaders, translating the given information to their teams.

What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?

I feel this works for some companies, but this isn’t our goal. We are by invitation only, so my goal isn’t to mass recruit. We want people to see value in our company, so the PPC doesn’t fit our business model.

What is your main tactic when it comes to making more people aware of your brand and engaging your customers? How did your business stand out?

We create an icon with our elephant.  Elamant is a combination word from the word’s elephant and element. Element means parts or pieces of something, while the elephant is the largest land mammal in the world. The idea is that all these elements will come together to make the elephant, which when positioned as a herd creates an unstoppable force. Having this icon or mascot rallies everyone behind our journey and creates forward momentum. There are a lot of good qualities of the elephant, such as having thick skin or not eating other people or animals. Like our business, we are not looking to devour other companies or compete with them, rather pioneer our path to success. When faced with a herd of elephants you have one of two choices: get out of the way or join them because there is no stopping them – getting people to get behind and become a part of our mission. From the element side, a piece of coal has little value, but it can be turned into a diamond with the right amount of pressure. So, an elephant with the right amount of pressure can create a diamond.

 What form of marketing has worked well for your business throughout the years?

Branding has been very important to us. What value is marketing without a good brand?

When you look at Elamant you see black and gold. You see the logo, you know it’s Elamant. You see the mascot, you know it’s Elamant. If you have a good brand you become memorable, and when you become memorable you become sellable.

What is the toughest decision you had to make in the last few months?

Letting people go who aren’t part of the same vision and journey. There are times when you have to be a friend and other times when you have to be a CEO. The CEO is like a shepherd; he looks after the sheep or the company and makes the best decisions on behalf of the customers, merchants, and future customers. If some pruning needs to be done for the plant to produce more fruit, you have to cut. It is difficult, but necessary.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

Don’t get sold too quickly on what everyone can do for you. I remember starting Modern Technology and I had many different people and vendors saying if you spend money, we can market you here and save your business. Vendors wanting to sell me cheaper screens, but they ended up breaking easier, which created more work and more money spent. Looking at this company, I have already trusted so many different people that I have paid to do a specific job but failed to deliver. You must qualify, validate, and verify every decision you make.

 What new business would you love to start?

As an entrepreneur, you are continually looking for opportunities. One of the things I like to do is find talent in unusual places. I don’t like hiring someone who is merely polished on paper and a great interviewer, instead I hire for mindset and the ability to be cultivated. Looking at the array of opportunities, I’d like to stay in the tech space, such as OCR development and big data, which is what we are currently in.  With my current business, I am looking to create other companies and plug them all into the foundation business.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

I would give myself more credit and cultivate confidence instead of always asking for help in the belief that others had more wisdom and experience.  Having the self-confidence to do whatever I want to do.

What is the best advice you have ever been given?

Eat all you can but chew carefully. There are times where you need to watch what you put in your mouth. You assume it’s going to be right for you based on the advertising, but foodborne illness is a real phenomenon, and food poisoning is even more real. Some have changed their entire diet based on a bad food experience. You need to put a guard in place to protect yourself from danger and filter out some negative contaminants. When starting a new venture, let everything that comes to you run through a filter. If you’re allergic to shellfish, it doesn’t matter how good it is or how good they market it, you still shouldn’t put it in your mouth. Even if it passes through all the filters, validate it by chewing on it. While chewing, if you decide you don’t like it, don’t swallow it, spit it out! Eating something terrible doesn’t mean you stop eating; instead, be more careful about what you choose to put in your mouth.  If you have been burned by love it doesn’t mean you stop loving; you just become more guarded and choose carefully who you let into your space. The same goes for trusting others, BE CAREFUL!

 What advice would you give to a newbie Entrepreneur setting up their first business?

Be introspective.  Do some self-reflection and find out your motivators.  How bad do you want this? No matter what business you choose, it will be hard work! Success is simple, but the road to get there is far from easy. If I say quit smoking or quit drinking, it may sound easy, but achieving it is difficult. Success is simple: work hard, learn from your mistakes, stay the course, and never give up. You’re going to spend money, hire the wrong people, experience things never even thought about.  Some things are going to hurt, but you’ll figure out how bad you want it. If you want it more than your next breath, then you’re on the right track. Every successful person I have talked to has told me the journey is tough, but if you want it bad enough, you’ll make it.

WillMatthews3

Global Millionaire Magazine’s Top 12 Entrepreneurs Of The Year

It’s quite inspirational to look back at how some of the world’s most famous celebrities, game-changers, and entrepreneurs got started on their journey to success. While some get lucky by getting a good break, the majority of them had to work extremely hard to make their dreams a reality.

While most young people end up settling for a 9-5 job, others follow the road less taken yet amazingly succeed. There is no minimum age to become successful, as these inspirational entrepreneurs know firsthand. From organising high-profile events to uploading YouTube videos to growing their companies to a multi-million level, get to know these 12 entrepreneurs who made their mark in 2020.

1. James Purpura

Around 17 years ago, James had hit rock bottom – beaten down by life, with shattered self-esteem. His addictions had resulted in jail time. He was financially, emotionally, and spiritually bankrupt. At the lowest point in his life, he met his future wife and business partner, Steph, and together they pursued a vision of becoming more.

Along their journey of personal growth and self-improvement, James and Steph saw an opportunity to disrupt an industry that ironically appeared to be perpetually stuck in the dark ages – the personal development industry. As a rag to riches, a non-formally educated, successful tech founder with a serious interest in philosophy, James recognized the uniqueness of his position to disrupt the personal development industry for the better.

Together, James and Steph felt an urgency to pursue their life mission to inspire individuals to tap into their unlimited potential and push humanity forward through a personalized combination of philosophy, science, technology, and community. They agreed it was time to launch their next venture, Powerful U, The World’s First Personal Evolution Company. James and Steph and their team have published a book, produced an award-winning movie, developed a game-changing personal perception assessment, and launched the Powerful Universe, a global platform for teaching and learning personal evolution. James has built strong international partnerships and an influencer network that already reaches over 50 million followers. Onstage and on camera, James is compelling, authentic, riveting, and has enriched audiences around the world.

2. Deven Powers

Around 18 years ago, Deven Powers had hit rock bottom. Beaten down by life, with shattered self-esteem – his past actions of breaking the law has lead to significant jail time. He was financially, mentally, and spiritually bankrupt. At the lowest point in his life, he eventually realized that a life of crime isn’t something he wants to do for the rest of his life. After months and months of contemplation, he finally decided to pursue a vision of becoming more. In 2003 he made the conscious decision that he’s going to turn his life around by becoming a successful entrepreneur one day – so he began studying and taking classes in business management and consumer science. While he was in jail, he managed to pick up several skills, and one of which is hair styling – he learned how to braid, cut, and style hair. He never in a million years imagine that this particular set of skills would eventually lead to a very lucrative business model.

Along his journey of personal growth and self-improvement, Deven saw an opportunity to disrupt the film festival industry – he somehow found a gap in an established market. There weren’t many festivals in Los Angeles that actually catered to African American Filmmakers at the time so he decided to create a film festival that not only screened independent filmmakers but also applauded them by giving them screening blocks.

Fast forward to today, Deven Powers aka “Mr. Hollywood” is now the CEO and founder of the Black Film Festival Los Angeles, Mr. Hollywood TV Show, Mr. Hollywood Blogs, Mr. Hollywood Magazine, and Discover My Music Radio. He has also been the host of the LA Live Film Festival from 2018 through to 2020. When Deven’s not gracing the cover of magazines or hosting red carpet events, he’s hosting the “Mr. Hollywood TV show” which airs on AT & T, channel 99 in U-Verse, and channel 32 in Charter Spectrum.

3. Chris Cebollero

Chris Cebollero is an internationally recognized leadership expert, bestselling author, Emergency Medical Services leader, and advocate who’s passionate about helping people chart a new direction, even in the midst of the most challenging of situations.

His professional history is showered with process improvement know-how. This knowledge provides executive-level support to achieve aggressive business and personal goals. He brings thought-leadership and over 25 years of organizational design success and his career has been defined by slashing costs and exploding growth in the healthcare arena. In fact, he constructed his healthcare management and small business consulting firm on that foundation.

Some of his key areas of expertise include executive coaching, leadership development, emotional intelligence, change management, Kaizen, Agile & Lean methodology practice, relationship building, business plan creation, organizational process improvement, motivational and keynote speaking, and healthcare/EMS transformation. He has been recognized for his strategic leadership as the Chief of EMS for Christian Hospital, he has been delivering inspiration to international audiences for over a decade as a highly sought-out speaker and he has also been writing bestselling books on leadership.

4. Michael Smith

A veteran entrepreneur, Michael Smith is the Toronto-based founder and Chief Executive Officer of MDS Media Inc., a disruptive integrated marketing firm. He has built a career solidifying his status as a Market Leader in Integrated Marketing – helping companies execute industry-leading content marketing strategies and achieve profitability at scale for more than two decades. He’s a savvy visionary who does so much more than lead a business – “he elevates the entire digital conversation”.

Throughout his career, Michael has earned many of the media industry’s top honours. In 2019, he received the GlobalTrend Video Awards’ Ascent Award as well as three Triumph Awards; W3 Awards for his work in Branded Entertainment, Health & Wellness, and Not-For-Profit Videos; a Davey Award for Best Social Campaign and two Summit Creative Awards. Michael recently received the highest honours at AMCP’s 2020 AVA Digital Awards in the Corporate Image and Social Campaign categories. Michael’s branding work is recognized alongside the work of globally renowned brands like Apple, Netflix, Disney, Google, and Pepsi. In 2020, Michael was recognized by MADCon as a Top 100 Global Leader in Marketing and Advertising, for setting standards for industry impact, innovation, and future-readiness.

Additionally, Michael is a frequently published Forbes contributor and Forbes Agency Council Member, where he leverages his experience and subject matter expertise to lead a global discussion about branding trends and best practices. He appears on several expert panels each year to share his insights on disruptive strategy, marketing, media, and agency-specific concerns.

5. Uyanga Boldbaatar

Uyanga Boldbaatar has always wanted to become a doctor since childhood and her mother has been by her side since day one helping her to achieve her childhood dream. To achieve this dream, she studied Oral and Maxillofacial surgery in Mongolia, Korea, and the USA, and in 2013, she finally opened her beauty clinic in Mongolia as the culmination of all her hard work. Fast forward to today and Uyanga is now the founder of Cinderella beauty clinic – a clinic that performs cosmetic surgeries and non-surgical treatments and is currently one of the top clinics in Mongolia. Besides being an accomplished entrepreneur, Uyanga also happens to be a model and in fact, she is one of the brand ambassadors for the luxurious OOGII brand.

6. Chris Graffagnino

Imagine if you had a crystal ball that enables you to see into your future – wouldn’t you use this crystal ball to avoid making any mistakes and use every possible opportunity to achieve success? Well, guess what? There is such a thing as a real-life crystal ball – and it comes in the form of a person you can turn to for solid advice about your business… that person is usually referred to as a “mentor.” Having a mentor is a must for any budding entrepreneur because they’re a valuable resource who have already experienced most of the challenges that you’re still currently going through. So in effect, they actually have a solution to those challenges.

Chris Graffagnino is one such mentor. Chris is a well known New York-born entrepreneur, business influencer, innovator, and avid traveler who is widely recognized as one of the most influential mentors in the world. A former law enforcement officer and combat veteran, he has used his experience in the security and risk mitigation industry and he has applied it to the business sector. With his unique skill set, Chris was able to develop a niche market in crisis management.

Chris was recently named as one of the ‘Top 10 Most Influential People in 2020’ by Yahoo Finance alongside big names such as Gary Vaynerchuk and Lisa A. Romano and for good reason. He has several accolades under his belt; besides being named as one of the Top 10 Most Influential People in 2020, he was also included in Yahoo Finance’s elusive “Top 10 Mentors to Follow in 2020” list. He has effectively developed several global businesses on and off Wall Street and he has several successful entrepreneurial ventures under his belt including a successful global risk solutions company. Chris actually specialises in business development and his passion is to help monetize a budding entrepreneurs’ ideas through his very own non-profit mentorship program “Settle4Success.” Through this detailed program, he’s helping emerging entrepreneurs develop their own businesses. He is helping them monetize and learn the ins and outs of the industry when it comes to business development and risk mitigation.

7. Vincent Zurzolo

Vincent Zurzolo grew up in Rockaway Beach, Queens in New York City. He’s always loved comic books as a kid. He decided to make a business out of something he loves so he began buying and selling comic books with a friend – he was 15 years old at the time. He started at the bottom of the ladder, he was even selling comic books on the streets of Manhattan. When he graduated in 1993, he was selling comic books part-time through school. Six years later he merged companies with his partner Stephen Fishler. After years of working hard, he eventually achieved success and he is now the co-owner of Metropolis Collectibles, the largest dealership of vintage comics in the world. In 2007 they started a second brand called ComicConnect.com which is the premier online auction company in the world and in 2015 they started Metropolis Gallery which is the only gallery in New York City that focuses on comic books and fantasy art.

8. Annie Liao Jones

Annie Liao Jones is the founder and CEO of Rock Candy Media, an advertising & marketing agency that is based in Austin, Texas – it has become one of the fastest-growing businesses in Central Texas. Under Annie’s leadership, the full-service content strategy, design, messaging, branding firm, and growth agency went from the ground up to grossing over seven figures a year.

9. Nellie Akalp

Nellie Akalp and her husband/business partners are self-made entrepreneurs based in Westlake Village, CA. They started their first business back in 1997 from their small apartment living room with just $100. The business, an online legal document filing service, was the first of its kind at the time and rapidly grew. In 2005 it was acquired by Intuit for $20 million.

The couple took a few years off to focus on their growing family (they have four children) but Nellie soon found herself bored so she decided to get back to work. In 2009, once their non-compete was up, they launched their current online legal document filing service, CorpNet.com. She found success at business the second time around as the company has been recognized on the Inc. 5000 list of fastest-growing privately-held companies in America.

10. Brianna Rooney

Brianna Rooney was initially hired as a recruiter, a career she knew nothing about, yet somehow she managed to thrive in it and even enjoyed every second of it. Two years later, she came to a point where she didn’t feel that the company she worked for was doing her justice. Eventually, she decided to walk out of her job with no plan whatsoever because she just knew she wanted to do better, more quality work – and that’s how Techees was born. Techees is a team of recruiters that collaborate well together and help connect companies and candidates.

Today she’s 34 years old, she owns her own company called Techees, she also has three houses, as well as a  top 100 restaurant (www.mouthfuleatery.com).

11. Mimi G

With over 2.1 million social media followers and 12 million website views annually, DIY Fashion Expert/Girlboss Mimi G has defied all odds to emerge as the most influential woman in DIY fashion, propelling herself into the ranks of Martha Stewart, Lauren Conrad, and Chrissy Teigen.

MimiGStyle.com began as a hobby, and has blossomed into the world’s leading DIY fashion/sewing online destination, where Mimi G models her original designs/patterns ranging from business wear to swimsuits that fit the everyday girl, create free tutorials of her on-trend sewing patterns (Turn Your Jeans into a Skirt, Refashioned Sweatshirt into Dress, Men’s Shirt Into Off Shoulder Button Up), personally answers every DIY sewing question (i.e. what fabrics to buy, what projects to start with, etc.), and so much more. She also created the world’s #1 online sewing school SewItAcademy that works for everyone from the first-time sewing novice to the expert seamstress. SewItAcademy helps fashionistas of all levels master the fundamentals of sewing, work at a pace that allows time to practice, learn the importance of specific techniques, break free from mundane methods, and create trendsetting clothing and accessories.

Mimi G has worked with celebrities like Gwen Stefani and Jennifer Aniston, companies like Target, Revlon, and Google, and has been featured in People Magazine, Parade Magazine, POPSUGAR (to name a few) for making sewing hip and accessible.

12. Rafah Hanna

A veteran entrepreneur, Rafah Hanna specializes in financial technology, property, and security. He has built a career creating locally and globally diverse group of businesses that creates solutions focusing on three core values: sustainability, quality, and innovation. Having built, run, and managed financial technology and information businesses with the likes of the London Stock Exchange Group, the New York Stock Exchange, Euronext, and Deloitte, Hanna has built a strong reputation for delivery, execution, and market knowledge, creating an extensive network of contacts across various financial and data industries. He also owns a highly respected property investment company called NED Capital as well as a security company called Abchurch Group – a company that provides a global response to local and international clients’ needs in the fields of security, risk assessment, special equipment procurement, and specialist training.

Born in Iraq to a Catholic family with Chaldean roots that speaks Aramaic (the language of Jesus Christ), he views his parents as visionaries. After his parents saw the tide changing in the Middle East, they decided to come to London in the 70s to invest, contribute to the community, and build a powerful legacy. He was educated in Switzerland and the UK which gave him the skills and knowledge that enabled him to kickstart all of his businesses.

Fast forward to today and Rafah is now a successful entrepreneur with several businesses under his belt. Hanna has founded companies such as NED Capital and the Abchurch Group and his data consulting arm now serves a global client base as it continues to grow exponentially. Their clients include banks, brokers, regulators, stock exchanges, and the biggest financial website in the world.

His property investment company, NED Capital, is a unique, non-leveraged property investment company based in London that is entirely self-funded. It’s currently building a grade-one portfolio of exclusive residential and commercial assets in the UK. The goal of this company is to continue to grow their grade-one portfolio of investments via their intricate knowledge of the UK property market and unique sales approach, utilizing their fully staffed in-house team of skilled contractors, leading to becoming a publicly quoted company. His security company Abchurch Group, on the other hand, has helped to significantly reduce maritime piracy in the past four years using their specialist maritime protection team and sought after proprietary patented technology.

WillMatthews3

Fashion Brand To Watch Out For In 2021: The Incredible EXECUTIVE LIFESTYLE

Recently, EXECUTIVE LIFESTYLE launched the Black Collection of 2021 – a revolutionary trend of high-end wearable art. They are designed for the highly educated, masculine, extravagant, and forceful gentleman with a success mindset. The collection is made up of symbols and amulets that are inspired by different cultures, as well as motivational quotes – ingeniously charmed to attract a fulfilling life filled with abundant wealth, luck, and wellbeing.

Global Millionaire Magazine was interested in getting deeper into the story of the inspirational fashion trend of EXECUTIVE LIFESTYLE and we recently had contact with Eliot Paus, the creative director. Here’s what went down:

What is your vision?

For the long term, to develop a complex luxury lifestyle brand for the highly educated, masculine, extravagant, and strong-minded gentleman with a success mindset. Symbols and amulets that are inspired by different cultures, as well as motivational quotes, charmed to attract a fulfilling life with abundant wealth, luck, and well-being. From my studies, I’ve determined that the colours of our clothes and accessories actually have a lot of influence on our overall mental state.

This looks like something more in-depth than your typical fashion brand, is your vision strategy made around the metaphysical powers?

Metaphysics should be incorporated into fashion. My research has shown that no other fashion brand goes deep into the philosophic level on the creation of what we wear. EXECUTIVE LIFESTYLE is the pioneer. For example, the brand identity itself already has a very powerful symbol.

The U diamond pattern symbolises the Cup of Wealth in which you are the centre of all being attractiveness. The diamond inspires creativity, ingenuity, inventiveness, faith, endurance, and helps in manifesting abundance in all areas of life.

EXECUTIVE LIFESTYLE has two collections per year – black for the fall, winter, and early spring, and white for summer.

Black represents people with a strong will, authority, and discipline. It provides comfort, protects your feelings, and hides your weakness. Wealthy and successful men don black as a testament of sophistication and confidence.

White means cleanliness, simplicity, and innocence. It should be worn by honest people who are receptive to new ideas, people who would want to be more aware of their own lives and understand them better. We view it as a blank whiteboard, allowing you to complement it easily with other colours, and put your creativity to the task. It is associated with pleasant thoughts and good luck, things that I would want to grant you.

Gold is the charming colour for EXECUTIVE LIFESTYLE Black Collection of 2021. It symbolises extravagance, wealth, and excess, and is also associated with illumination, love, compassion, courage, passion, magic, and wisdom. The reflections of red and blue complement the gold.

What clothing items and accessories can we find in this collection?

I have strategically designed a line of masculine and forceful outfits made from genuine leather and other premium fabrics. They include comfort line suits, glamorous leather biker trousers, and jackets and golf caps, shirts, etc. There are also leather bracelets and genuine crocodile high top sneakers, many are charmed or custom made with authentic diamonds from my partner Amsterdam Diamonds.

Can we have a proper description of this collection?

I am pleased to offer you the comprehensive collection details:

1. Forceful Wealth

A stylish and luxurious jacket is functional for whatever mood and occasion. It features a wealth golden symbol characterised by a V shape and a series of lines intricately placed to attract spiritual development and abundance in both inner and external wealth. The finest quality sheep leather is soft and velvety to the touch. It is a slim fit design based on the Italian size chart. This item can be custom charmed by Amsterdam Diamonds with our authentic diamond set of a wide range of textures.

2. Chill Millionaires

Brilliantly charmed with the bag with the golden coins, this is a jacket that represents the ancient symbol for bringing fortune and financial luck into the wearer. It is a reminder that your vibe attracts your tribe. The jacket is embossed with a CHILL WITH MILLIONAIRES TO BECOME ONE golden imprint to draw attention to your vibe. You will turn the right heads and get invited to the right parties. This is a real sheepskin shearling that is a slim fit based on the Italian size chart. This item can be custom charmed by Amsterdam Diamonds with our authentic diamond set of a wide range of textures.

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3. Sporty Lifestyle

EXECUTIVE LIFESTYLE design inspiration from the boxing ring to develop this smooth, super comfortable, and sporty trouser is ideal for abounding occasions and weather and works to bring the spotlight to you. The pants pair exceptionally well with high top sneakers or boots and the CHILL MILLIONAIRES jacket. It follows the authentic sheep leather from the EXECUTIVE LIFESTYLE statement and is slim fitting tailored on the Italian size chart. This item can be custom charmed by Amsterdam Diamonds with our authentic diamond set of a wide range of textures.

4. Glamorous Biker

EXECUTIVE LIFESTYLE recreated the biker’s denim and revamped it into glamorous leather art trousers. Spotting exposed knee scaled pads that are golden and exquisitely reflective, this trouser offers protection and boost your confidence. It blends well with high top sneakers or boots, and the combination with EXECUTIVE LIFESTYLE jackets is a sure way to look stunning. It is a slim fit design that is made from genuine sheep leather. This item can be custom charmed by Amsterdam Diamonds with our authentic diamond set of a wide range of textures.

5. High Top Sneakers – certified Crocodile or cowhide leather

With these high top sneakers, the world is on your feet! They are made of certified crocodile leather or genuine cowhide and are superbly comfortable fitting. You’ll be assured to make a statement with this luxurious appearance that can be custom charmed by Amsterdam Diamonds with our authentic diamond set of a wide range of textures.

6. Millionaire Mindset

This authentic finest sheep leather golf cap represents the millionaire mindset. The mindset that shows your life’s vision and attracts success and the right like-minded individuals. Be confident, stay smart, and classy. The cap can be custom charmed by Amsterdam Diamonds with our authentic diamond set of a wide range of textures. This accessory is perfect for the modern, stylish man proud of his social status opulent gentleman. It gives a sporty and sophisticated look depending on your outfit.

7. Executive Leisure

From homestay, travelling comfortably, up to jogging and walking in the park, stay classy and enjoy this luxurious suit. This design was created for our distinguished glamorous gentleman, tailored regular fitting, made from premium velour fabric.

Many more products can be found on my store online, including accessories and jewellery charmed with authentic diamonds, customisable for each client’s desires.

A message for Global Millionaire Magazine fans?

Gentlemen, stay classy, focussed on the millionaire mindset, and enjoy the EXECUTIVE LIFESTYLE.

To purchase items from my collection, or retail partnerships, access my store via this link: Executive Lifestyle

Credentials:

Outfits: EXECUTIVE LIFESTYLE
Model: Eliot Paus
Photographer: Gowan Genis
Hairstyle: Alessandro Molinardi
Concierge partner: Wonders of Luxury

WillMatthews3

5 Key Considerations To Find The Right Business Coach To Help You Reach Your Goals

When looking for a coach who is going to help you succeed in the business world, you want to make sure you’re making the right calls when choosing them.

You don’t just want someone that’s going to spew their beliefs at you, expecting you to follow blindly. During your search for the right person, remember to keep in mind your goals and values when approaching your business.

1: Expertise in the Field

Any business coach might seem to be the right fit, but what you really need is someone that is an expert in your given field. This way, they’ll be more than just knowledgeable—they’ll be able to able to consider your goals, values, and ideas, and apply them to specific scenarios within the field.

To further understand how knowledgeable and dedicated a potential coach may be, check to see if they’ve taken part in lectures, written any books on the topic, or have been interviewed for their experience.

2: Can Give First-Hand Expert Advice

In connection to expertise in your particular field, you want a coach that can give you samples and proof of their reputation. They can offer you this proof in the form of videos, articles, or even seminars.

This social proof, that took place out in the “real world”, should prove their capability.

3: Aligned Morals

There may be countless people claiming to be experts, promising you they can show you “how to get rich”. But what is the cost to these get-rich-quick schemes?

You need a coach that shares your values. While we can’t speak for your particular morals, there is no risk worth ruining your reputation. Money is earned and spent, but your reputation can breed fruitful everlasting success.

When deciding on your coach, choose one with the integrity that helps you further your goals in an honest manner.

4: Accessible For You

Before making your final decision, know how easy it is to reach your business coach. When interviewing a potential coach, you should ask them directly how much time they can dedicate to you and how many other commitments or responsibilities they have.

You want to ensure that your coach has the time to care about your problems, concerns, and struggles. Instead of wanting a generic, pre-designed plan, you want to know they can specialize one to suit you specifically.

5: Holds You Accountable

While a business coach will be everything listed above, and more, and do their best to encourage you, you also need one that will be realistic.

They need to be able to give you pointers specialized for your own projects, but then make sure you know when a mistake was made—and how to prevent that the next time around.

With the proper amount of encouragement and a leveled amount of criticism, your business coach will prove to care about your success and drive your ambitions.

WillMatthews3

5 Surefire Ways To Sculpt Yourself Into A Future-Ready Entrepreneur

In 2020 the future of business is in flux but as a well-prepared entrepreneur, the changing landscape can be fertile ground for your success. Here are 5 ways to sculpt yourself into a future-ready entrepreneur

#1 Strength in the face of crisis

Entrepreneurship has always demanded resilience from its leaders. It’s a rare enterprise that wasn’t built on the back of perseverance in the face of uncertainty, steadfastness against doubts, or tenacity in the wake of calamity.

But COVID-19 has given a whole new meaning to the word ‘crisis’. It has taught us that there is nothing that the world can’t throw at us and our entrepreneurial dreams.

It takes a special kind of person, with a special level of strength, to deal with the blows that beset the entrepreneur’s path. But, if you can ready yourself mentally, by accepting that you don’t know what is around the corner and create a plan for how to mentally fortify yourself against it, then when the worst happens you will be one of the few who is ready to survive and thrive.

I am reminded of a talk given by Simon Sinek. He spoke about the mindset of elite athletes…

Before their biggest events, their greatest performances for crowds of thousands, if not millions, almost every athlete responds to the question “Are you nervous?” in the same way.

They said, “No. I’m excited!”

Mindset is everything.

#2 Forever upskilling.

We live in a world where companies can go from a valuation of $0 to $1bn in under five years. Think of Instagram and Airbnb as just two examples of many. But what is it that drives this latest generation of growth?

Change. Change is what drives it.

Instagram saw the potential of modern smartphones to introduce a new-wave of photo-based social media, and Airbnb leveraged consumers’ burgeoning affection and trust in web-based shopping to create a new class of hotels seemingly out of thin air.

So, isn’t this a point about technology?

It goes further than that. In these cases, technology was the vehicle, and in fact, we will look at technology more in a minute, but what actually created the value was simply the ability of these companies’ leaders to learn about how the world was moving, and what these new resources could do for them.

The well-seasoned and well-financed veterans of the hotel trade had the rug pulled out from under them by Airbnb because they didn’t learn as fast as two graduates in their dorm rooms.

If we, as entrepreneurs, want to compete today, tomorrow, and next year we have to constantly learn. And, more specifically, learn about the areas we haven’t even heard of yet. Because otherwise, just when we think we are secure, these are the areas that two recent graduates will utilise to send us back to school.

#3 Diversity

“Diversity is a competitive advantage” – Forbes.com

If we commit ourselves to learning, we have to commit ourselves to diversity. Diversity of backgrounds, skills, age, gender, and culture expose us to everything that we could never hope to know by ourselves.

So, whether you are a solo entrepreneur, a partner, or a player in multiple teams, ensure you avoid the dreaded ‘echo chamber’ and instead draw eclectic groups of people to your side.

Even for the solo entrepreneur, there are many ways to expose yourself to the uncomfortable and challenging productivity-machine of diverse interactions. The people you hire, the mentor you choose, the friends you keep. Make sure they are as colourful and as diverse as the customers you want to reach.

#4 Choose your partners well

Many of the reasons why diversity is important apply directly to choosing your partners, whether they be shareholders or collaborators. The ability of a partner to cover your blind spots and level-up your decision-making abilities is crucial.

However, while it is easy to make the assumption that because a person or organisation has been successful with other people then they will be successful with you, it is often not a good assumption to make.

The real question to ask is whether or not they reflect what you want, and does what they bring to the table truly bolster your chances of success in the future?

Not only will a partner who is out of line with your goals fail to add the value you hoped for, but they will also actively detract value by pushing in a non-complimentary direction.

Ensure your partners don’t just give you what you want today. Ensure they are going where you are headed.

#5 Embrace technology

Until recently almost every new business needed at least a few staff. Even if just for general office tasks. Now some thriving start-ups with two successful years under their belts can be realistically run by one person, thanks to online outsourcing.

Technology has already revolutionised business, and it shows no signs of slowing down. Embrace every opportunity to utilise tech to your advantage and you might just be amazed at how far your streamlined ship can sail.

Even if taking on more employees is an inevitability then small and highly specialised teams will be the future. Your core team can be supplemented by outside contractors halfway across the world and, increasingly, A.I. Utilising modern tech and communications to cut costs, decrease waste, and expand your talent pool are going to be key factors in the success of the businesses of the future. And you can bet that even if you don’t do it, your competitors will!

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Meet One Of The Co-Founders Of East Meets Dress: A Successful Brand That Caters For Asian American Brides

Vivian Chan is one of the co-founders of East Meets Dress (EMD) – a company that produced the first modern wedding and fashion brand for Asian American brides. Vivian and her partner Jenn wanted to build a beauty and fashion brand that helped brides celebrate their culture but without compromising their style or modern aesthetics. They have been entirely bootstrapped from Day 1 and have grown their company to a 6-figure annual recurring revenue in less than 2 years while helping thousands of brides around the world.

The Global Millionaire Magazine recently caught up with Vivian to discuss her journey to entrepreneurship and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?

My name is Vivian and I’m one of the co-founders of East Meets Dress. We’re the first modern fashion company to bring more Asian-American representation and inclusion to the traditional wedding industry by combining contemporary cultural designs, quality craftsmanship, and dedicated customer experience.

The idea for East Meets Dress (EMD) originated from my co-founder, Jenn’s, personal struggles when she was looking for a modern version of the cheongsam (qipao), a traditional Chinese wedding dress. She wanted to wear a cheongsam for her wedding tea ceremony to honor her parents and heritage but finding a modern design that fit her aesthetics turned out to be near impossible.

At the time, her options were limited to suspicious online websites or stores in Chinatown with poor service and a narrow selection. Ultimately, Jenn resorted to custom making her cheongsam at a local tailor. I was her Maid of Honor and we both felt that Asian-American brides shouldn’t have to be confined to low-quality options or scouring Yelp to find the one tailor who could make a quality cheongsam from scratch. So we set out to create a modern brand and reinvent the cheongsam shopping experience for Asian-Americans.

What are you currently doing to maintain/grow your business?

Currently, given the circumstances happening around the world, which has greatly impacted the wedding industry, we’re prioritizing the things that are within our control and taking advantage of this downtime to build a long-term foundation that will help grow our business. This includes:

● Focusing a lot on SEO–we’ve tripled the number of blog posts we’re writing and publishing every week on topics that we know our brides are searching for. We’re focusing on becoming the go-to resource for anyone planning a Chinese-American wedding. Along with blogs, we’re also doubling down on creating more helpful landing pages, reviews on our site, etc which are all things that improve our SEO.

● Expanding our collection (new dresses, men’s, pets)–even though many weddings are being postponed or canceled during this time, we know that brides will still one day get married and therefore, while the demand side has slowed down a bit, we’re focusing on designing new dresses and launching new collections (more accessories and outfits for the groom, and even a pets collection!) so when brides are back to shopping for their wedding dress, they’ll have an even larger collection of designs and products to fall in love with.

● Offering virtual and in-home experiences–from 1-on-1 virtual bridal appointments where we showcase our dresses to interested brides and answer any questions they have to offer sample dress kits to try on at home, we’ve had a lot of success recently with these offerings.

What social media platforms do you usually use to increase your brand’s awareness?

Since we’re in the wedding industry, beautiful photos and visuals of our dresses are super important. This means that Instagram and Pinterest are our two most used social media platforms and the ones that we help drive the most brand awareness and traffic to our site.

What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?

Paid advertising definitely works in the beginning when no one has heard about you and you simply need to get the word out. We actually launched East Meets Dress over a weekend with less than $100 by running a simple FB ad to gather email addresses from interested leads.

We then leveraged FB retargeting ads (which has the best-paid ROI for us), Google search and shopping ads, as well as Etsy ads. We also tested Pinterest ads but found that it wasn’t very effective and our free unpromoted pins on Pinterest performed just as well.

So I would say that paid advertising definitely gives you faster results than SEO or organic traffic in the beginning though the latter is much more sustainable and is free!

We’ve also started partnering with paid influencers to sponsor Instagram posts and podcast episodes. For this to work, you have to really do your research on which influencers have your target audience. It can be a waste of money if you choose an influencer who has a lot of followers but whose audience doesn’t find value from your product. Don’t be afraid to ask them for more specifics regarding their follower demographics when you’re deciding.

What is your main tactic when it comes to making more people aware of your brand and engaging your customers? How did your business stand out?

We’ve always stood out from the beginning with these three values: modern designs, quality craftsmanship, and customer experience you deserve.

From the start, we made sure our homepage and website really spoke to Asian-American brides since we were familiar with what type of pain points they were experiencing when it came to finding a modern cultural wedding dress or hosting a wedding tea ceremony. It was telling our story and our mission in an authentic way that made us stand out.

We also made sure that our UI and aesthetics were super modern and appealed to our target demographic–that’s one of the easiest ways to stand out in a more traditional industry since legacy brands tend to look more outdated.

Once we started to grow, word of mouth and positive reviews (i.e. social proof) from our customers became a big driver of growth for us.

What form of marketing has worked well for your business throughout the years?

SEO and content marketing is now one of our biggest traffic drivers and is essentially free marketing for us. Within our niche, we consistently rank on the first pages of Google for our specific product as well as a lot of related topics related to Chinese weddings, tea ceremonies, etc.

SEO takes a lot of time (months) to really see your efforts come to fruition but I would argue that it’s one of the best marketing strategies and worth prioritizing especially if you’re in a niche market.

What is the toughest decision you had to make in the last few months?

Right before COVID hit, we had our very first pop-up shop that was successful and we received a ton of positive feedback from our brides who attended. We wanted to continue hosting pop-up shops in physical retail stores or spaces permanently across the country, but unsurprisingly, we had to cancel these plans.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

Not being willing to spend money, in the beginning, was one of the biggest mistakes. Growing up in immigrant families, we were always taught to save more than we spend so at the beginning (and because we’re entirely bootstrapped), we were a bit more reserved when it came to spending on ads, paying for subscriptions, etc.

But we realized that you have to spend money in order to earn money. Time is also money and as a founder, it’s important to prioritize your time to be able to learn quickly from experiments and that often requires spending money to test out a new idea/initiative.

What new business would you love to start?

We started in the wedding industry but now that many of our brides are married, they’re planning the next phase of their life, which is having kids! We’d love to start a business that combines Asian-American culture and children.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

When we first started, we were super scrappy and resourceful. We launched with just one dress design on our site and took photos of it at a local park with an iPhone X.

Our philosophy has always been to start small but start immediately, so while I wouldn’t change anything about the speed in which we executed our idea, I do think having at least 3 designs on our site at first would’ve been better than just launching with one. This probably would’ve allowed us to get our first sale much quicker than we did.

What is the best advice you have ever been given?

One of my favorite books is Atomic Habits by James Clear. I love this book because it teaches you that success is the sum of small efforts, repeated.

Building a company requires a lot of discipline and the ability to consistently make incremental improvements (getting 1% better every day) even if you don’t see any immediate, visible results.

Over time, it all adds up and you’ll reach a tipping point that was only possible as a result of all of your past efforts.

Every time I feel like giving up or that nothing that I do is moving the needle, I remind myself of this graph from the book:

What advice would you give to a newbie Entrepreneur setting up their first business?

Start small but start immediately and you’ll figure out the rest as you go. Don’t try to solve for a problem (i.e. how to automate your operations) when you haven’t even gotten your first customer yet.

A lot of first-time entrepreneurs fall into the trap of wanting to have everything figured out before you start and easily get discouraged before they ever launch their business. If you told us we had to have 50 designs and a beautiful photoshoot ready before we launched, we would’ve given up before we even started.

About East Meets Dress

East Meets Dress is the first modern fashion company to bring more Asian-American representation and inclusion to the traditional wedding industry by combining contemporary cultural designs, quality craftsmanship, and dedicated customer experience.

You can find them at:

● Website: East Meets Dress
● Instagram: East Meets Dress
● Pinterest: East Meets Dress

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Meet One Of The Entrepreneur Influencers To Follow In 2020: The Beautiful Monica Yvette

Monica Yvette, the beautiful, charming, and mesmerizing model has established herself as one of the hardest-working influencers in the modeling industry. She initially got her foot in the modeling industry door when she was just 14 years old when she decided to sign with a modeling agency called Model Match. After just one interview she got signed straight away which proves just how much potential they could see in her already even at a young age.

She firmly believes that everybody is their own brand – brands are like personalities being experienced which is why brands can change dramatically in a blink of an eye and they can come and go just as easily as well. Her life philosophy is to always think outside the box – she’s one of those inspiring individuals who loves empowering people and seeking the truth in life.

As a model and brand ambassador, Monica has represented several top brands including BMW Motorcycles of Las Vegas, Straight Talk, Total Wireless, The Valentino Room, Gipsy, Ghostbar, Studio 54, Hershey’s Chocolate Syrup, Bubbly Pepsi, The Hair Lounge, Mac Cosmetics, Maybelline, and L’Oreal. Judging by her portfolio and her background, Monica Yvette is one stunning model who’s definitely destined to have a meteoric rise.

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Meet The Man Behind The Cover Of The October 2020 Issue Of Global Millionaire: Michael Smith

A veteran entrepreneur, Michael Smith is the Toronto-based founder and Chief Executive Officer of MDS Media Inc., a disruptive integrated marketing firm. He has built a career solidifying his status as a Market Leader in Integrated Marketing – helping companies execute industry-leading content marketing strategies and achieve profitability at scale for more than two decades. He’s a savvy visionary who does so much more than lead a business – “he elevates the entire digital conversation”.

Throughout his career, Michael has earned many of the media industry’s top honours. In 2019, he received the GlobalTrend Video Awards’ Ascent Award as well as three Triumph Awards; W3 Awards for his work in Branded Entertainment, Health & Wellness, and Not-For-Profit Videos; a Davey Award for Best Social Campaign and two Summit Creative Awards. Michael recently received the highest honours at AMCP’s 2020 AVA Digital Awards in the Corporate Image and Social Campaign categories. Michael’s branding work is recognized alongside the work of globally renowned brands like Apple, Netflix, Disney, Google, and Pepsi. In 2020, Michael was recognized by MADCon as a Top 100 Global Leader in Marketing and Advertising, for setting standards for industry impact, innovation, and future-readiness.

Additionally, Michael is a frequently published Forbes contributor and Forbes Agency Council Member, where he leverages his experience and subject matter expertise to lead a global discussion about branding trends and best practices. He appears on several expert panels each year to share his insights on disruptive strategy, marketing, media, and agency-specific concerns.

Global Millionaire recently caught up with Michael to discuss his journey to entrepreneurship and here’s what went down:

What are you currently doing to maintain/grow your business?

Business is about conversations – with your network, with your staff, with your audience, with the people you want to help. Growth will always be about maintaining and nurturing those conversations. So, when I think about maintaining and growing my business, it’s all about connection.

On one hand, it’s about the value I can provide to all of these people. At MDS Media, we are constantly innovating our marketing models as a way of communicating and providing value to our audience and internal networks. But on the other, it’s about staying visible, letting people know that you’re available to help when they need you, and finding ways to communicate that aren’t necessarily grounded in business. These are uncertain times, and whether it’s a piece of content, an email, or a video chat, I make it a point to check in and acknowledge what’s going on.

There’s tremendous value in cultivating relationships, as you never know what those relationships will blossom into at a later date.

What social media platforms do you usually use to increase your brand’s awareness?

MDS Media primarily operates in the B2B space, and we have found LinkedIn and Twitter to be the most relevant platforms for what we want to achieve. Our clients spend the bulk of their time on these platforms, and if we want to be an active part of trending discussions, we have to be there. Additionally, both LinkedIn and Twitter are really tailored to thought leadership. There are several passionate, niche communities on both platforms, and making meaningful contributions to them pays dividends, not just in actual business revenue, but in brand awareness, authority within our industry, and the expansion of our network.

What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?

Paid Media and PPC campaigns work brilliantly if done the right way. I think where a lot of professionals run into trouble is expecting magic by simply running a campaign. A lot of the tools that are available now present themselves as turnkey easy, and it is quite simple to set basic parameters and get an ad going. But just like traditional ads, there needs to be a game plan, clear KPIs, and a goal. There are certain strategies and best practices that deliver results, and if you don’t invest the time in researching them, you can end up wasting a lot of money. So, for those business owners who feel like PPC and sponsored content campaigns are ineffective – this isn’t true. However, they do require expertise.

What is your main tactic when it comes to making more people aware of your brand and engaging your customers? How did your business stand out?

My strength has always been in content. Everyone who knows any of my brands is well aware that we go the extra mile with content to be seen as an authority in the space. The entire Neon Cake aesthetic and value proposition is what drove an audience to a sold-out launch. We pride ourselves on content that separates us from the rest.

We take the time to understand our audience and the greater content landscape. Then we craft messages that not only stand out in every newsfeed but also stand out to the right people. My team and I really understand the power that great content wields, and we know that publishing a few random blog posts isn’t enough to garner attention. We build out comprehensive strategies, we run tests, we dive into analytics, and, ultimately, we take it seriously.

What form of marketing has worked well for your business throughout the years?

We have our own system we have developed over the years – it is a hybrid of content marketing combined with PR. Throughout our time as marketers, we found that agency and PR models were flawed. The way audiences discover content has changed considerably in recent years and continues to evolve at a rapid clip. The traditional models just couldn’t keep up with the speed of change, and that led us to create our own system. We have tested it with MDS Media, Neon Cake, and a number of Technology Experts, and the results have been incredible. We have had a wild amount of success with it.

What is the toughest decision you had to make in the last few months?

In the last few months, I’ve had to let go of things that don’t serve me. If this year has taught me anything, it’s that you can’t take anything for granted, especially when it comes to the business climate. Time is limited, circumstances change, and it just isn’t useful to waste energy and resources on relationships or initiatives that drain me or my business. That realization was tough because I’ve had to let go of some projects that I was excited about. But I had to be realistic and cut my losses. I know that down the line this kind of decision-making will only make me, and my business, stronger.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

If I could offer any advice, it’s to take your time and enjoy the process of building your business. A lot of entrepreneurs, especially new ones, are eager for growth. I think this leads them to spend too much money in general or waste it on things that they don’t need – to really focus on honing your product or service first, and once you have money coming in, be purposeful about where you spend it. Do you need a 20-person team, or can you go leaner? Does it make sense to expand into 5 new product categories, or can you refine your flagship product? Don’t rush toward success because it can lead you to make a lot of money mistakes that take years to recover from.

What new business would you love to start?

I would love to start an educational platform for entrepreneurs. I know that there are already nano degree programs and lots of individual classes hosted by successful businesspeople. But I’d love to create something comprehensive, that covers all the topics that entrepreneurs will encounter in their businesses and that’s presented from the point of view of someone who’s been there.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

I think this aligns with my answer about money mistakes. I’d really take my time, appreciate the journey, and pursue growth more naturally. I’d scrutinize every cost and expenditure, and I’d find comfort in the slow, steady race instead of focusing on the sprint.

What is the best advice you have ever been given?

The best advice I’ve received was to pursue a purpose other than money. Sure, there are positive things that come from making a significant amount of money – you can buy nice things, and you’re recognized in your industry as a success. But if that success isn’t connected to something more meaningful, it gets tough to stay committed to your business when the times get tough.

What advice would you give to a newbie Entrepreneur setting up their first business?

Learn how to position yourself – the importance of positioning yourself to your market is the single most important thing in getting started. It needs to be crystal clear not just to you but also to the customer why you’re different. You need to understand your value, your differentiators, and the best way to communicate those aspects of your business to your target audience.

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If You Want To Be Wealthy, You Should Avoid These 5 Mistakes

Becoming a millionaire seems like the perfect dream for most people. In order to make this dream come true, though, it takes a lot of determination and hard work. Although many of the people dreaming of becoming millionaires will end up settling for less, this does not have to be the case with you. If you are driven by the thirst to succeed, you need to build on solid ground and start making life changes.

However, there are a lot of misinterpretations that can get you off the right course towards success. Some things just are not necessary and in fact can be proven extremely damaging to your goals. How to be rich does not depend on any of the following misconceptions. Read the following points below carefully and find out what you do not need to do:

• Work on conventional niches

This is a safe way towards failure. In other words, you do not want to engage in niches that have been regarded as a traditional money-making business. You cannot expect to get rich any time soon by practicing law or medicine or architecture. These professions require a lot of time, and you slowly build your income, up to a point.

• Assume that just by studying hard will bring in the cash

There is no guarantee that your studies will pay off in the future when it comes to your professional career and money boost. On the contrary, most of the times you will be expected to choose a different professional path, which has nothing to do with what you have studied.

• Depend on luck

Luck is definitely not the main factor that determines if you get rich or not. You should focus on taking advantage of any opportunity coming your way, rather than wait for luck to knock on your door.

• Indulge in scams

Nothing good has ever come long term from scams. Even if you are lured by short-term winnings, you will most likely learn the hard way that such money does not last. So it is not worth risking your career for something with dubious results.

• Maintain a rich social life

Unfortunately, when you set your mind on how to be a millionaire, there is no time to waste. This means that you must be considerate and schedule all your social plans according to your optimal benefits professionally.

Of course, these are just few of the things you ought to avoid on your path to success. You need to set realistic goals and do not let go till you reach them.

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This CEO Happens To Be The Brains Behind Some Of The Biggest Gym Chains In Australia

Selena Short’s business acumen was revealed quite early on in her life and in a most unusual way. Short reveals that “as a kid, while others played games, I played shops, would even make up raffles to sell. Actually, I would raffle off my Mum’s frozen chickens, without her knowing about it, sorry mum!”  From that nefarious beginning, Selena Short has built for herself not only an incredibly successful career but one that is full of passion and purpose.

If one hears of a big-name fitness club, chances are Selena Short has had a hand in it.  The New Zealand native holds a Master’s Degree in Commerce from Victoria University in Wellington and has been working in the fitness industry for 18 years.  A fortuitous move to Hong Kong (having previously worked for Air New Zealand as a Business Analyst) gave her the chance to apply for, and secure, a job as Marketing Manager for California Fitness Centres (CFC).  She shares that “over the 7 years with this company, I worked my way up into a senior role as Vice President in charge of Marketing and Human Resources.  I managed an annual marketing spend of over US$5 million and oversaw the HR for over 2,000 employees across 6 countries (Hong Kong, Singapore, Taiwan, South Korea, Thailand, and Malaysia).”  When the company was sold in 2005 for a record $1.6 billion US, Short made enough from her shares to be able to make the move to Australia in 2006 and start her first gym.  She reveals that “alongside my husband and business partners Mark Mastrov and Eric Levine we started V Club, a revolutionary concept and a gym that won the best gym in Sydney 4 years straight.  Since then we have grown the business into 10 Crunch gyms across Sydney and Melbourne.”  Selena was also involved in opening the first international locations for UFC Gym and Hard Candy Fitness, the fitness company started by music superstar, Madonna, and her manager, Guy Oseary.

It’s obvious that Selena is passionate about fitness and health.  But the 46-year old is also passionate about, she shares, “seeing people grow in their unique gifts and purpose…we have over 750 in our team who are responsible for close to 55,000 members, I get to equip our teams to inspire and motivate people to live better…I love building strong teams that are on a mission to help people ‘perspire to greatness’…if our business can help someone become stronger and be healthier, then we will have played a part in helping them live their life to the full.”

Massive success has the unfortunate side effect of warping one’s sense of self-worth and sense of entitlement.  But nothing could be further from the truth when it comes to Selena Short.  Take for example her revelation of what has been the most memorable experience of her career so far: “Opening the doors of our first owned fitness club for the first time will always be a defining moment…it is a moment I relive with every new club opening to this day. I am personally on site helping set the club up and finish the final clean! I’m there on opening day and I do the first workout with members. But right before we open our doors I pause and say a little prayer for all the lives we are about to change from that day onwards! It’s powerful, we impact communities!”  This from a woman who has worked with stars such as NBA legend, Magic Johnson; model extraordinaire Cindy Crawford; UFC President Dana White and NBL Australia’s Executive Director, Larry Kestelman!  The half Kiwi/half Cook Islander directly attributes her continued humility and down-to-earth nature to her Christian beliefs – “I believe I am positioned where I am today because it is God’s plan.  All I had to do was obey the signs and work extra hard for it.”

Any successful business entrepreneur got to where they are because there were people who influenced them along the way.  For Selena, these included her business partners, Mark Mastrov (founder of 24 Hour Fitness) and Eric Levine (founder of California Fitness).  But perhaps the most influential, and who provided the impetus for Selena to start her own gym, is movie legend, Jackie Chan.  She fondly remembers “working with Jackie on design concepts for a Jackie Chan-endorsed California Fitness Centre.  He wanted a whole lot of crazy concepts in the club, I was the only one who would tell him ‘no’, but together we came up with some cool ideas!  Jackie spoke life into me, it prompted a confidence in me to move on to start my own business.”  In China, Chan’s philanthropy is as legendary as his acting career.  Short recounts attending Jackie’s 50th birthday party where the action star became annoyed at guests who gave him big, flashy flower arrangements.  He growled that he preferred to be given money – but the money wasn’t for himself.  Selena shares that “he then sent his team out into the party with buckets for all his guests, the who’s who in Hong Kong to take off their expensive watches and jewelry and donate it to his causes.  I love that he is not just about his movies and business, but is driven to help children living in poverty in China.”

The now Sydney-based wife and mother of 3 continue to have big plans to inspire others to ‘perspire to greatness.’  She shares that they “plan to continue to grow our business in Australia and possibly into New Zealand.  We have a few new clubs in the pipeline now.  We are also going into franchising, I look forward to mentoring franchisee owners and helping them build their own fitness businesses.  Personally, I am starting a foundation to help support women and families through health and fitness initiatives.”  And it all started with a few frozen chickens!  But, as Selena shares, you must figure out your ‘why’ first.  She emphasizes to “figure out what it is that you are passionate about.  What gets you out of bed.  What gets you excited.  And go for it!”  She passionately urges others to actively seek their calling, put in the hard work for it, and enjoy the ride – “When things are going well, enjoy it, you’ve probably worked hard for it. When things are tough, don’t give up but fight harder, you are just being shaped for greater things to come.  Love the saying, tough times don’t last but tough people do!”  And there is no better example of this advice than Selena Short herself.

We also asked Selena for some more in-depth business and marketing tips and here’s what she revealed:

What social media platforms do you usually use to increase your brand’s awareness?

We use mainly Facebook, Instagram, blogs, and now more on YouTube to engage people through sharing inspiring stories and useful information.

What is your primary tactic when it comes to making more people aware of your brand and engaging your customers?

Crunch has a unique culture of making fitness fun and affordable for everyone. Word of mouth is our most powerful tool; we ensure our members love the Crunch way especially our “No Judgments” philosophy and our passionate team. We strive to be the best referral business in the universe.

What advice would you give to a newbie Entrepreneur setting up their first business?

In life, you can play now and pay later or pay now and play later. In other words, you can pay the price now to get ahead and improve your life position. You can make the sacrifices now and work harder, give up some of life’s pleasures, go above and beyond and get your qualification, progress your career, sport or business, and enjoy the benefits of progress. Or you can play now and pay later, no career path, confusion in your purpose, and unhappy in your life positioning later.

Be in it to grow! Know your ‘why’ and have a passion strong enough to withstand the challenging times. When it hurts real bad, chances are you are so close to a break-through so don’t give up. And keep a ‘scoreboard’ (in our business this is done daily, monthly, and yearly) to measure actual performance against goals. This makes you accountable and more disciplined around making each day count towards achieving your plans especially the business’s financial objectives. If you do not make money, you cannot grow so what’s the point?

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Meet The World’s Top 10 Young Millionaires To Watch Out For In 2020

It’s quite inspirational to look back at how some of the world’s most famous celebrities, game-changers, and entrepreneurs got started on their journey to success. While some get lucky by getting a good break, the majority of them had to work extremely hard to make their dreams a reality.

While most young people end up settling for a 9-5 job, others follow the road less taken yet amazingly succeed at a young age. There is no minimum age to become a millionaire, as these inspirational millionaires know firsthand. From acting to uploading YouTube videos to creating an app to starting up their own companies, get to know these 10 millennials who made millions before turning 30.

Margot Robbie

Margot Robbie is one of Hollywood’s most in-demand actresses, who achieved massive success at a young age. Robbie, shot to stardom with 2013’s The Wolf of Wall Street when she starred alongside Leonardo Di Caprio, and her career has been on fire ever since. She has so far received nominations for two Academy Awards and five BAFTA Awards for her acting prowess. In 2017, Time magazine named her one of the 100 most influential people in the world, and in 2019, she was ranked among the world’s highest-paid actresses.

Evan Spiegel

Evan Spiegel is the co-founder and CEO of the multimedia messaging app Snapchat which he co-founded with Bobby Murphy and Reggie Brown while they were students at Stanford University. Spiegel initially launched a prototype called “Picaboo”, which they all later renamed as Snapchat. The mobile app was a hit and its popularity grew at such a rapid pace that in 2012, Evan decided to leave Stanford to focus on Snapchat shortly before completing his degree. As of October 2019, Snapchat has 210 million daily, active users.

Ariana Grande

Ariana Grande began her career in the 2008 Broadway musical 13 but she rose to stardom for her role as Cat Valentine in the Nickelodeon television series Victorious from 2010–2013, and in its spin-off, Sam & Cat from 2013–2014. She eventually decided to pursue a solo music career and in 2013, she released her first studio album “Yours Truly,” which entered atop the US Billboard 200. The album’s lead single, “The Way,” opened in the top 10 of the Billboard Hot 100, with critics comparing her voice to the legendary Mariah Carey. As of June 2017, Ariana’s music videos had been viewed a whopping total of more than nine billion times online. She has received three American Music Awards, three MTV Europe Music Awards, an MTV Video Music Award, and four Grammy Award nominations.

Ryan Higa

Ryan Higa aka “nigahiga” is an American comedian, YouTuber, and actor. He achieved YouTube star status for his comedic videos on YouTube. His YouTube channel, “nigahiga,” was actually the most subscribed channel on YouTube for 677 consecutive days from 2009–2011. Currently, he has one of the most-followed comedy YouTube channels in the world, boasting 21.4 million subscribers.

Kyrie Irving

Kyrie Irving is a professional basketball player for the Brooklyn Nets of the National Basketball Association (NBA). A six-time All-Star and two-time member of the All-NBA Team, he won an NBA championship with the Cavaliers in 2016. According to Forbes, his jersey is actually ranked fourth among the NBA’s bestsellers during the 2018-19 season, his Nike shoe is among the NBA’s top sellers and a viral Pepsi ad campaign featuring Irving as the elderly Uncle Drew was so popular that it eventually led to a 2018 Hollywood feature film.

Kayla Itsines

Kayla Itsines is an Australian personal trainer, author, and entrepreneur. She is the creator of a series of fitness ebooks titled “Bikini Body Guides,” and a meal-planning and workout app, called “Sweat with Kayla.” Sweat with Kayla generated more revenue than any other fitness app in 2016. Kayla initially created the Bikini Body Training Company with her partner, Tobi Pearce in 2014 so that she can coach and motivate more women. In 2017 Forbes declared her the top fitness influencer on the Top Influencers list.

Nick Molnar

Nick Molnar is a serial entrepreneur with extensive experience in online retail. Nick is the co-founder and CEO of Afterpay, one of Australia’s fastest-growing fintech companies. Afterpay enables customers to pay retail merchants via a ‘buy now, take now, pay later’ service that does not require customers to enter into a typical loan or pay any upfront fees or interest to Afterpay.

Jordan Maron

Jordan Maron better known by his online alias “CaptainSparklez,” is a YouTube personality, gamer-commentator, and electronic musician. Maron is famous for playing the video game Minecraft, which is featured on his main YouTube channel, “CaptainSparklez,” and the channel “CaptainSparklez 2.” His main channel is currently one of the most-subscribed channels on YouTube with over ten million subscribers as of July 25, 2019.

Sean Belnick

Sean Belnick is the founder of BizChair.com. When Sean was 14 years old, he created his first website “BizChair.com” back in 2001. Using the drop-ship business model, this website’s purpose was to sell office furniture, shipping it directly to customers. Sean’s stepfather Gary Glazer, was an independent furniture veteran who had 20 years’ experience in the office furniture industry under his belt. Leveraging Gary’s connections with furniture manufacturers and importers, Sean began running BizChair.com. He may have modestly started his business inside his bedroom – but now BizChair.com is a multi-million dollar business.

Kaila Methven

Kaila Methven might be a KFC heiress, but she is a success in her own right. She currently runs two high-end lingerie brands: Madame Methven and Lactrodectus (LDKM)(madamemethven.com). Kaila has been featured in several magazines, including the covers of Femme Rebelle, Ellements, LA Fashion Magazine, Maxim South Africa and she has also appeared in Contrasts, Runway, Basic, Most, Fab UK, Maxim US, Marie Claire Italy, Business Insider, and The Sun. She has won Best International Designer Haute Couture and lingerie twice. She was also awarded the Most Dynamic Woman of the year by Angeleno Magazine as well. Kaila’s designs have been seen on many celebrities, including Oscar-winner Apollonia Kotera, Kitty Brucknell of X factor UK, and cast members of the Real Housewives of Beverly Hills.

WillMatthews3

Meet The Man Behind The Cover Of The Latest Issue Of Global Millionaire Magazine: The Amazing Deven Powers Aka Mr. Hollywood

Around 18 years ago, Deven Powers had hit rock bottom. Beaten down by life, with shattered self-esteem – his past actions of breaking the law has lead to significant jail time. He was financially, mentally, and spiritually bankrupt. At the lowest point in his life, he eventually realized that a life of crime isn’t something he wants to do for the rest of his life. After months and months of contemplation, he finally decided to pursue a vision of becoming more. In 2003 he made the conscious decision that he’s going to turn his life around by becoming a successful entrepreneur one day – so he began studying and taking classes in business management and consumer science. While he was in jail, he managed to pick up several skills, and one of which is hair styling – he learned how to braid, cut, and style hair. He never in a million years imagine that this particular set of skills would eventually lead to a very lucrative business model.

Along his journey of personal growth and self-improvement, Deven saw an opportunity to disrupt the film festival industry – he somehow found a gap in an established market. There weren’t many festivals in Los Angeles that actually catered to African American Filmmakers at the time so he decided to create a film festival that not only screened independent filmmakers but also applauded them by giving them screening blocks.

Fast forward to today, Deven Powers aka “Mr. Hollywood” is now the CEO and founder of the Black Film Festival Los Angeles, Mr. Hollywood TV Show, Mr. Hollywood Blogs, Mr. Hollywood Magazine, and Discover My Music Radio. He has also been the host of the LA Live Film Festival from 2018 through to 2020. When Deven’s not gracing the cover of magazines or hosting red carpet events, he’s hosting the “Mr. Hollywood TV show” which airs on AT & T, channel 99 in U-Verse, and channel 32 in Charter Spectrum.

The Global Millionaire Magazine recently caught up with Mr. Hollywood to discuss his journey in the entrepreneurial world and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?

Hi, my name is Deven Powers and I’m The founder and CEO of the Black Film Festival Los Angeles, Mr.Hollywood magazine, Mr.Hollywood blogs, Mr.Hollywood TV show, and Discover My Music Radio. I built my first business “Mr.Hollywood Styles” 10 years ago, as an independent hairstylist mainly braiding and cutting hair. I saved almost every dime I made from the business for a period of 5 years. I was determined to save and I even became homeless at one point in time living in my car just so I can save money in order to be able to invest in The Black Film Festival Los Angeles. My sacrifices eventually paid off because now, my idea is worth millions.

Can you describe your journey to success? When did you start? Did you ever imagine you would become this successful?

My story is actually quite unique. My journey wasn’t an easy one, it began 18 years ago when I was just a young 19-year-old kid sentenced to a stint prison. During my incarceration, I turned my life around and realised that a life of crime wasn’t something I wanted to do for the rest of my life so I decided to make a career change by becoming an entrepreneur. Back in 2003, I began studying and taking classes in business management and consumer science to better myself. by learning the ins and outs of business marketing and consumer spending. Although I was originally trapped under unfortunate circumstances, I made the best out of the situation by turning my life around and becoming a better person and decision-maker. During my incarceration, I picked up several trades – one of them is becoming a hairstylist. I learned how to braid, cut, and style hair. Which would later in life help me to start and invest in my first business. I never in a million years would have imagined that a hairstyling trade would eventually lead to a concept that’s earning millions of dollars in revenue.

What are you currently doing to maintain/grow your business?

Online marketing such as adding SEO to my websites, Facebook promo ads, Instagram promo ads, Pinterest ads, TV and Radio commercials, as well as appearances along with magazine promos.

What is your main tactic when it comes to making more people aware of your brand? How did you stand out?

My main tactic is effective marketing and presentation. First I have to find a way to market my event to the right audience and I also have to make sure that my brand is appealing to that specific market. For example, if I’m promoting my music I’ll find out what type of music caters to people who are aged between 13-35. I even go as far as doing research and finding out what colour schemes appeal to the audience. I do that by researching other successful brands in my field.

One of my other main tactics is to approach things from a gorilla marketing standpoint. I find a void in a particular market and I target it by providing the need. For example, I would email blast and set up promo ads based on the age and demographics of the target audience.

What form of marketing has worked well for your business throughout the years?

Email promotion. I would gather thousands of emails and send clients up-to-date news flyers. I also use Facebook and the old school word of mouth mixed with building a powerful brand reputation.

How did your brand stand out from the rest of the other brands out there that is similar to your niche?

My brand stood out because for a while in Los Angeles there weren’t many festivals that catered to African American filmmakers. I created a film festival that not only screened independent filmmakers but applauded them by giving them screening blocks.

What is the toughest decision you had to make in the last few months?

Whether or not to run digital ads or to physically print flyers. Believe or not the old school way of marketing still works.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

Early on in my career, I used to rely on my feelings when it comes to making an executive decision. But I soon learned that was a bad idea. I’m not going say to my readers and fans to not trust their gut instincts when it comes to making executive decisions because sometimes your gut feeling is right. But when it comes to investing, don’t take anyone’s word for it, please do your research. Take up a few online courses to find out what you can do to improve your business by successfully targeting a market. I can’t emphasize enough the importance of marketing and planning – you can never plan enough. I learned early on that if you fail to plan then you plan to fail. In the past, I failed to create the right business plans which in turn caused me to lose money. I .would have definitely written a stronger business plan so that my weekly, monthly, and yearly goals would have all been properly documented.

What have you learned in the process of becoming wealthy?

I’ve learned that it’s not easy. You’re going to have many sleepless nights and you’ll also run into several unforeseen obstacles. With most of my past businesses, the main issue I ran into was business planning and time management issues. Lots of businesses fail because they don’t market their business correctly.

What new business would you love to start?

I’d love to start a basketball league. I’m in the process of starting a league called the NSBA TOUR.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

I would do more business planning and organizing my business structure as well as more brainstorming.

If you could go back in a time machine to the time when you were first making a name for yourself, what advice would you give yourself?

I would tell myself not to listen to the haters and dream killers. Remove them from your circle and surround yourself with positive and successful people and spend your money wisely. So many times especially with newer business owners, we invest money in things that we want instead of things that we need. For example, I could purchase a new computer but then a good, used one with up-to-date software can easily get the job done anyway. Make sure you create a list to identify the difference between what you “want” and what the business needs.

What is the best advice you have ever been given?

To believe in yourself before others can believe in you. You have to believe in yourself first.

What advice would you give to a newbie Entrepreneur setting up their first business?

Keep God first and pray over your business. Ask God. or your higher power to lead you and guide you in making successful business investments. That’s a secret I’ve learned – you need to manifest your destiny successfully. All great ideas start as a thought first which becomes a word then becomes an action. Which is what I would call the process of creation. Everything in life is all energy so the energy you put out there is what comes back from the universe. Therefore, you need to expect the unexpected. You need to also sure that you have partnership contracts ready to pass on to future investors. I’m going to leave you with this quote: Never give up because if I can make it in business with the odds stacked up against me then you can make it too! To all the readers out there, I represent hope and I’m living proof that you can turn your life around.

WillMatthews3

How To Overcome Rejection And Turn It Into Power By Refocussing On Your Big Goals

As an entrepreneur you are going to run into rejection, it’s inevitable. You might turn in a proposal that gets denied or try to sell your services and get denied. Either way, it’s important to remember your goals and keep pushing towards them. Don’t let a simple no stop you from achieving your goals. Some of the most successful people have been denied multiple times before reaching their spotlight. Just keep that in mind on this journey of entrepreneurship.

Never take it personally. Most rejections are based on the wellbeing of the other company. If you get rejected it’s simply because they don’t think it’s a good fit. It’s not because you suck and your company sucks. It’s literally just business. Let business be business, and don’t take it to your heart. Don’t let it affect your motivation, or ability to market yourself.

You should use rejection as a tool to figure out what your next step is or even how you could present yourself better next time. Take it as a learning opportunity and figure out what needs to change in order to land that next deal. Your goal is to be successful and grow your company, so use rejection as a tool to guide you in a better direction. Just because one person denied you doesn’t mean there’s not someone else out there that has been looking for someone just like you.

Never be afraid of rejection. Rejection is part of the growth process, and without it, you wouldn’t know where to begin, or even where you should go next. You should never fear being denied because a denial is all it is. It doesn’t affect you negatively to be rejected. If anything, you and the person that denied you are the only ones that are even aware of the rejection. You don’t have to showcase how many rejections it took until you succeeded. Just remember that each rejection leads to another possible deal. Don’t hesitate to put yourself out there in fear of being rejected. Just live for the moment and if you get denied then that’s all that has happened is you got denied. You are still an entrepreneur and you are still striving.

Another thing is don’t give your hopes up to soon. Just keep in mind that rejection is inevitable, and it’s bound to happen to you at some point while venturing as an entrepreneur. Stop hesitating to put yourself out there, because, in the end, it will be nothing but beneficial. You can’t land deals, without putting yourself out there. Regardless of rejection, you are still an entrepreneur and you still need to get your services out there. You can’t wait around and expect something to come to you because that is not realistic. Like I said, rejection is bound to happen on your journey, just don’t let it stop you from marketing your services or company. Use it as a tool to succeed.

WillMatthews3

Meet The Man Behind The Cover Of The Latest Issue Of Global Millionaire Magazine: The Inspirational James Purpura

Around 17 years ago, James had hit rock bottom – beaten down by life, with shattered self-esteem. His addictions had resulted in jail time. He was financially, emotionally, and spiritually bankrupt. At the lowest point in his life, he met his future wife and business partner, Steph, and together they pursued a vision of becoming more.

Along their journey of personal growth and self-improvement, James and Steph saw an opportunity to disrupt an industry that ironically appeared to be perpetually stuck in the dark ages – the personal development industry. As a rag to riches, a non-formally educated, successful tech founder with a serious interest in philosophy, James recognized the uniqueness of his position to disrupt the personal development industry for the better.

Together, James and Steph felt an urgency to pursue their life mission to inspire individuals to tap into their unlimited potential and push humanity forward through a personalized combination of philosophy, science, technology, and community. They agreed it was time to launch their next venture, Powerful U, The World’s First Personal Evolution Company. James and Steph and their team have published a book, produced an award-winning movie, developed a game-changing personal perception assessment, and launched the Powerful Universe, a global platform for teaching and learning personal evolution. James has built strong international partnerships and an influencer network that already reaches over 50 million followers. Onstage and on camera, James is compelling, authentic, riveting and has enriched audiences around the world.

The Global Millionaire magazine recently caught up with James to discuss his journey to entrepreneurship and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?

Only two years removed from solitary confinement in jail, I began my journey into the tech world. In 2007, I took a chance on a small construction software start-up called PlanSwift. I quickly ascended to Vice President of Sales and then, a year later, took over as President and became an equity partner in the company. Under my leadership, PlanSwift grew from $8,000 a month in volume to over $1,000,000 a month in volume and over 50,000 customers in 24 countries, becoming one of the most well-known and largest technology companies in the construction industry.

In 2013, I lead the M & A process to sell PlanSwift to a firm outside of Chicago called Textura. Shortly after joining Textura, I helped the company go public. Over the next few years, I ran four different business units at Textura and played an instrumental role in facilitating a $650 million exit of Textura to Oracle. I spent six months working as a Vice President at Oracle before negotiating the purchase of my original business, PlanSwift, back from Oracle. Again at the helm of PlanSwift, I quickly led the company to generate sufficient revenue to repay the purchasing costs, positioning PlanSwift as an attractive acquisition target. With PlanSwift firmly established, I negotiated a lucrative sale to a large competitor, allowing me to exit and pursue my dream of creating the world’s first personal evolution company.

Can you describe your journey to success? When did you start? Did you ever imagine you would become this successful?

I started my journey to success in a jail cell, solitary confinement as a matter of fact. As I was standing there envisioning what I would make of myself when I got out every night I would yell as loud as I could that I would make the greatest comeback of all time. So yes, I imagined it but believing it took a while.

What is your main source of income?

After selling my technology company, I made some fairly strategic investments, one of which was a large commercial real estate office which is currently my largest source of income.

What are you currently doing to maintain/grow your business?

Our business is a little different than most peoples. In an attempt to start a grassroots movement in the personal development space, we’ve spent a lot of time and money to build platforms and services to reach people at scale by facilitating access regardless of their social-economic status. Most of our focus to this point has been geared around impact, not revenue. We believe that by focusing on impact first, generating massive amounts of revenue will be a natural byproduct of the massive impact we create in the world.

What social media platforms do you usually use to increase your brand’s awareness?

Mostly Facebook and to a lesser degree Instagram. We believe Facebook still has the largest reach and impact for the population at large.

What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?

In my original technology company, we did massive amounts of paid advertising campaigns but success in that area is always dictated by having a substantial number of people already searching and looking for your products. Another key piece is having a price point associated with your product that supports that type of advertising model. Lower cost viral type initiatives do not work without massive amounts of investment money to fund those types of companies in the early stages of their development.

What is your main tactic when it comes to making more people aware of your brand and engaging your customers? How did your business stand out?

To this point, in our new business, we don’t have one because we are just now starting to take our products and services to the market. In the early stages, it’s important to try all of the different tactics to see which ones resonate with your potential customer base.

What form of marketing has worked well for your business throughout the years?

In a business to business software technology with an established market, Google ad words seem to be the most effective. In the early stages of this new business which is direct to consumers, it’s looking like social media marketing is more effective.

How did your brand stand out from the rest of the other brands out there that is similar to your niche?

We strive to have the best quality products and services that are based on solid scientific principles at the most affordable price.

What is the toughest decision you had to make in the last few months?

In every business that I’ve ever been involved in, there is a point in time that tests your conviction about what you are doing to the ultimate test, and very often it is the difference between success and failure. When you can stand and make a commitment to put it all on the line or more than you ever thought, that is the true test of an entrepreneur. With my new business, that test has come in the last few months as it related to continuing the business in lieu of what is going on in the world with the pandemic.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

Do not put all of your assets into things that cannot be liquidated easily in an economic downturn. The worst thing that can happen is something like a pandemic that comes along where you find yourself in a cash shortfall even though you have plenty of money tied up in different things like real estate projects.

What have you learned in the process of becoming wealthy that others can learn from?

Accumulating wealth is never about doing, it is only ever about becoming which is why so many start-ups end up firing the original founders. They focused all of their attention on what they needed to do rather than what they needed to become and their own businesses quickly outgrew them. The thing you need to know is that your business can never grow faster than you do and if it does you will no longer be a part of it.

What new business would you love to start?

I could tell you but I would have to kill you! No, good entrepreneur give their secrets away. Just kidding! I am already running the business that I have always wanted to start.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

Put simply, enjoy the journey more.

If you could go back in a time machine to the time when you were first making a name for yourself, what advice would you give yourself?

A simple understanding that not everybody is going to like you.

Do you have any favourite business-related or personal development related books that you can recommend to other entrepreneurs?

Its called “Perception: Seeing is Not Believing” by James & Steph Purpura. Outside of the book my wife and I wrote sharing all of the information we wish we had before learning the hard way, the “Optimal Leader” by Mark Hattas is also fantastic!

What is the best advice you have ever been given?

Success and all of the wonderful things in life were only ever about being of service to others. The way to get what you want is by helping others get what they want.

What advice would you give to a newbie Entrepreneur setting up their first business?

Fail early and fail fast. Don’t be afraid to fail.

WillMatthews3

The Top 5 Mistakes Successful Leaders Never Make Twice

Becoming a successful leader is the aspiration of many ambitious and entrepreneurial individuals; The number of books tackling the issue of leadership is many, with lots of successful leaders looking to monetize their own success by writing guidebooks, the wealth of information is substantial. However, the tips and guidance on offer cannot be fully realized if the following common mistakes are being made…

1. Lack of communication

 Whilst some leaders may have all the needed and desirable traits to progressively manage a business and guide their team, being unable to listen and appreciate the importance of communication can be a major factor in restricted development, not only in yourself but the company as a whole too. It can also be discouraging for your employees if they do not feel that their suggestions and opinions are being listened to or understood.

 You could be missing out on a plethora of insightful information and interesting notes that could help to improve and develop the company, from the gardener mowing the lawn of your premises to the bookkeeper in your accounts department, you never know what gem of information you could be missing out on.

2. Micromanaging

 A rather common complaint from employees in reference to their team leaders, supervisors or managers is their lack of trust to let employees perform their own tasks without interference or micromanaging. The term is defined as controlling every part of a business or process. Instead of delegating, a manager will ‘look over the shoulder’ at each stage of an employee’s responsibility or job process and provide advice and guidance that could be largely necessary.

 Employees are hired for their ability and competence to perform certain tasks within a business, if the manager begins doing these tasks for them, instead of providing instructions only, they are not only wasting their time (that could be better spent on higher-level tasks) they are potentially aggravating an employee who may end up feeling restricted and under-appreciated.

3. Not setting a good example

 Holding onto unnecessary anger, wanting to gain revenge on competitors or other employees, cheating and gossiping are all traits that have no place in a leadership role. One particularly bad trait is not being able to admit when you are wrong; Perfectionism is unobtainable, no one is perfect, so do not shy away from your mistakes. Employees will learn a valuable lesson from your ability to own your mistakes, it promotes honesty and learning in the workplace.

4. Lack of forward-thinking

 Being a successful leader is not just about enduring through the day or week, successful leaders are proactive and they plan ahead. They look to the future and prepare for it with small and decisive changes that will better the company, whether that be in increasing revenue or a thriving and happy workplace environment

To conclude, leadership is not just about bettering yourself, but your employees, strategies, future planning and the business as a whole. Your actions and reactions have a direct, if subtle, effect on every aspect of the business. To be successful you must present yourself in a way that reflects what you believe to be the core values of your business.