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5 Ways To Take Advantage Of A Bust Property Market

Challenging economic circumstances, including rising inflation, steep interest rate hikes, and a looming recession ahead, have caused the property market to decline. The buying ‘frenzy’ of the pandemic property boom is over, and home buyers and investors alike are feeling wary about making the life-changing decision to purchase property in this economic climate.

Lloyd Edge, Founder and Managing Director of Aus Property Professionals, says, “Already property prices have fallen in major capital cities like Sydney and Melbourne, and we should expect to see the market slow by a further 10 percent to 15 percent in the next few months. For savvy property investors and home buyers, the declining market presents an opportunity to get better value for their money.”

Lloyd has recently launched his second best-selling property book Buy Now: The Ultimate Guide to Owning and Investing in Propertywhich includes practical tips for people looking to buy a house, whether in a boom or bust market and strategies for how to make the best of the economic circumstances that you’re in and use it your advantage.

Lloyd says, “I began my own property journey at the age of 28, buying a one-bedroom flat on a teacher’s salary of no more than $70,000 per year. At the time, I had no idea I was going to become a serious property investor. Fast-forward almost two decades later and I’ve grown my portfolio to 18 properties worth $15 million. I had to persevere and learn a lot of hard lessons along the way, and now I want to share my knowledge and help people find the same success in property as I have.”

For prospective buyers, particularly first home buyers or aspiring property investors, Lloyd shares his top advice from Buy Now that will help you to break into the market and get better value for your deposit:

  1. Look for below-market value properties: A buyer who pays under the perceived market value of a property will have made instant equity on the property, meaning that they’ve made a profit from day one and can use this equity to keep building their property portfolio. One way to find a below-market value property is to use a buyer’s agent. A buyer’s agent can help you buy under market value because of their negotiation skills, contacts with local real estate agents in their areas of expertise, and their ability to uncover off-market gems. However, you can also do it yourself by researching the recent sales of similar properties in the same area and seeing if you can negotiate a better deal with the real estate agent.
  1. Motivated sellers: So, how do you find a below-market value property and snap it up quickly for a bargain price? One way is to buy a property from someone in need of a quick sale. It could be because they’ve bought another house and need to close the sale on their current property quickly, or they could be a developer looking for a quick sale to pay off outstanding debts. However, this advice comes with a word of warning, as some sellers may want to sell fast because there is something wrong with the property, so it’s always advisable to do an in-person inspection and commission a full property report and pest inspection.
  1. Be willing to negotiate terms: In cases of motivated sellers, if you can be flexible on the settlement terms of your contract, this can put you a head above other potential buyers, as flexibility is a strong negotiation tool to bring to the table. Suppose you are able to settle in as little as 21 days instead of the standard 35 or 42 days or offer an unconditional offer with no cooling-off period at all. In that case, you could find yourself getting a much better deal on a property, and it will make your offer look far more attractive, even if you’re not necessarily the highest bidder.
  1. Be proactive with finances: Before you begin your property hunt, a mortgage broker is the first person you should speak to. A mortgage broker will be able to tell you what your borrowing capacity is and help you secure pre-approval on your loan- this will ensure you don’t miss out on properties while submitting your paperwork and waiting for the banks or brokers to get back to you. If your finance is ready to go, you’ll have the option of making an unconditional offer. You’ll also be aware of any other conditions the seller has included in the contract, so you can accommodate these for a greater chance of success.
  1. Be known to local agents: If you’re ready to go, reach out and get in touch with local real estate agents. Let them know your buying criteria and budget, and ask to be contacted with off-market opportunities and when new properties are listed. Ask to be added to their mailing list so you’re one of the first to know about new listings and to inspect a suitable property when it becomes available.

Lloyd says, “One of my favourite mantras is ‘No-one ever got ahead by waiting.’ Too often I’ll meet people who say they’re not quite ready to buy just yet, they’re waiting for property prices to drop or interest rates to go down. Meanwhile, while they’re waiting property prices start to rise again, and they’ve missed out on the opportunity to get better value for their money. My advice to people in this situation would be buy when you can afford to, when your finances are in order, and ultimately, you’ll be better off in the long run.” 

This article was sourced from a media release sent by Kathleen Quere @agent99pr.com

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10 Surefire Strategies That’ll Help You Create A Profitable Facebook Page

What began as a way for Harvard college students to connect with each other has now grown into one of the world’s biggest social networks and the best marketing resource out of all the other social media platforms.

Facebook currently has over 200 billion active users.

Yes, you read that correctly, 200 BILLION users.

Hence the reason why Facebook remains ahead of other social media platforms when it comes to social media marketing. This is also the main reason why I highly recommend all entrepreneurs to get serious about promoting their businesses on Facebook by creating highly engaging Facebook business pages because that will translate to money in your pocket.

So how can you make your Facebook page more profitable?

Simple, you need to attract potential customers by engaging them first on your Facebook page and then eventually driving them to your website. But here’s the thing, you have to do it organically though. Doing this organically won’t cost you anything besides your time and effort. You need your customers to engage with your content because the more organic reach you have, the better your chances are of converting potential buyers into actual buyers.

So the big question is: how can you engage potential buyers? How can you get organic reach?

Well, first we need to take a look at how Facebook’s news feed algorithm actually works first. Then we can take a look at some practical strategies we can implement to increase your business page’s organic reach.

There are a ton of factors that decide which posts eventually show up in a user’s news feed. Adam Mosseri, the VP of News Feed at Facebook, explained in detail how the algorithm works by presenting a real-world problem – he compared it to ordering something for his wife at a restaurant as an example.

Adam broke the explanation down into four steps:

1. He goes over the menu to determine what his options are.

2. He takes into account all of the information that is at his disposal (for example, what does his wife like to eat, is it lunch or dinner time, what’s good at the restaurant?)

3. He then comes up with predictions in his head (for example, would his wife enjoy having salmon for lunch today or would it be weird if he ordered her a chocolate soufflé for breakfast?).

4. After considering all of this information, he’ll be able to then place his wife’s order.

Here’s a quick summary of his explanation:

Inventory – What’s on the menu?

When you first open your news feed, Facebook’s algorithm immediately takes an inventory by reviewing all of the stories posted by your friends as well as the pages you follow which is similar to Adam reviewing the menu.

Signals – Is it lunch or dinner time?

Facebook then reviews all the available data and tries to decide how interested you may be in a particular story. Facebook refers to this information as “Signals”. This is what Facebook uses to rank your content. Facebook takes into account things like who posted the story? What’s the frequency of posts from that person? What’s the average time spent on the content? What phone is the user on? What time was the content posted? What’s the overall engagement the post already has? When was the story posted? Facebook even takes into account your friend’s tags or even recent comments from a friend.

Predictions – Would she enjoy the salmon?

Facebook then uses these signals to create predictions and calculate the probability of specific outcomes; for example, how likely are you to click or comment on a story? How likely are you to spend time or share a story?

Score – Place an order.

After coming up with predictions and calculating the probabilities, Facebook combines all the information it has gathered to calculate a “relevance score,” an actual number that represents how interested Facebook thinks you may be in a particular story.

Adam eventually pointed out that Facebook doesn’t really know how interested you are in a specific story – it’s an educated guess at best. In a nutshell, Facebook’s algorithm uses these four steps to help it decide as to how to rank your content in the news feed.

So what’s Facebook’s ultimate goal for its News Feeds?

Just like Google, Facebook cares the most about its users. Facebook only wants its users to experience high-quality and relevant content.

So how can you boost your Facebook organic reach taking into account its constant algorithmic changes? Below are ten effective strategies.

1. Focus on providing valuable content rather than reach

Going after Facebook’s organic reach can only get you so far. In hindsight, it should just come secondary to providing valuable content because your audience should come first.

When you post Status updates – your primary focus should be engaging your followers and getting likes and comments. When you post links – your primary objective should be driving traffic to your website.

So how do you do that?

Simple, you need an attention-grabbing headline as well as an attention-grabbing photo. The post should also be short; it should just be around 40 characters or less for maximum engagement. Here’s a perfect example from Buzzfeed.

2. Find out what your audience wants

What better way to gain engagement than by finding out what your audience actually wants?

Maybe they want to see photos? Or perhaps they want links or videos?

The best way to find out is through your Facebook Insights which I will explain in more detail later. You need to keep a sharp eye out and figure out which content gets more likes and shares.

Another way is to conduct a voting poll on your Facebook page to figure out what content appeals to them the most. You can create a Facebook voting poll by clicking this link on your page.

3. Build authority

It’s nowhere near enough to just focus on increasing your business page likes because realistically, the number of likes on your page gives no indication as to how the content you post will perform.

What really matters is building authority and a strong presence online because by being an authority in your field, you’ll be able to command your audience to respond favourably to your posts. Therefore, they will be more likely to positively engage with your content.

If you want to increase engagement on your page here’s what you can do:

– Only post content that is relevant to your business and make sure that you post consistently.

Posting about a cute cat video on a business page that sells plumbing tools is just plain dumb and will get you 0% engagement because you’re just posting irrelevant content.

– Promote your Facebook page on your other social media platforms.

If you have a huge following on other social media channels such as Instagram, Snapchat or Twitter, you can leave a link of your Facebook page in their bio section.

– Use your audience insights to track and analyze your organic search.

You need to identify where your weaknesses are by gathering significant metrics to measure your page’s performance. Without this data, you won’t know where to focus your efforts on.

4. Publish compelling content

You need to publish “evergreen content” if you want to engage your followers – a type of content that is always relevant to readers and highly unlikely to become immediately dated.

The word “evergreen” is usually used by editors referring to the type of stories that are always interesting to readers. The idea behind this kind of post is to write compelling stories that can be easily found by search engines while making sure they are always fresh (forever green) without needing to be updated so that your followers engage with your content.

Once you’ve found a compelling post that has gone viral, you can always repurpose that post by taking note of this content and approaching that piece of content and putting a new spin on it, or changing the context. Make sure you publish your repurposed content at different times. This guarantees that there always be some fresh eyes that get to see and engage with this “new” content.

5. Share other people’s compelling content on your page

Another smart way of getting your followers to engage in your page is to look at other similar Facebook pages from across the internet and share their viral content on your page.

Here’s the thing, you can’t just press the share button, and that’s it. Instead, you need to put a different spin on it. A great example is Problogger’s reading roundup of posts related to blogging. It’s a great way of putting a new spin on other people’s engaging content.

6. Post content when it’s the best time to post on Facebook

The best time to post on your Facebook page is when your followers are active on the network. This data garnered by Optimal times shows 20 studies that prove that posting at the best days and times will help you get more traffic, more engagement, and of course, more followers.

This data taken from 20 studies proves that posting at the best times will help you get more traffic, more engagement, and more followers.

Of course, I don’t recommend that you blindly follow this post because every Facebook page is different, I live in Australia, and I find that for my pages, the best time to post is past 5 pm on a weekday as most of my audience are on their phones on the train on the way home and around 3 pm on weekends.

But to make it easier for you, I suggest that you take a look at your Facebook Insights to find out exactly when your fans are online.

You go to your Facebook Insights and go to post, and you’ll see the most popular times your audience visited your page. You can even monitor the social media marketing posting strategies of your competitors by visiting Fan Page Karma if you want to take a peek how your competitors are going.

7. Keep an eye out for the latest Facebook app updates

Just like Google, the Facebook app gets updates all the time. You need to be on top of these updates because there’s always a new feature released and you need to take advantage of these updates so you can master it faster than anyone and be ahead of the game.

Here are some updates worth noting:

Facebook stories: Similar to Snapchat and Instagram stories, Facebook stories are short user-generated photo and video collections that can be viewed up to two times and disappear after 24 hours.

360-degree photos and videos: this feature gives you the ability to capture a 360, panoramic view of pretty much anything you want.

Video autoplay: Facebook users no longer have to manually tap the play button to play a video. You can now watch a video while still scrolling through your news feed.

Facebook offers: This feature enables you to create and share coupons, discounts, and other promotional offers on your Facebook business page.

8. Share your content on your Facebook Profile

If you want to boost post views on your latest post, then you need to first share a post on your Facebook page then share it from the page on your personal Facebook profile.

This is a useful technique for posts that you feel would resonate well with your Facebook friends. There’s also that chance for them to share your content if they like it so your brand will be exposed to a new crowd.

9. Use hashtags effectively

If you’re always on Facebook, then you’ll surely be familiar with hashtags and how they actually work.

But do you know how to use them efficiently for maximum engagement?

After analysing more than 1 billion Facebook posts from over 30 million pages, BuzzSumo discovered that Facebook users are in fact prone to hashtag fatigue. Posts with a lot of hashtags shockingly performed worse than those without.

Therefore, hashtags should be used in moderation – according to online marketing guru Neil Patel only two hashtags maximum should be used in any given post.

Why only two?

After analyzing 200,000 brand posts on Facebook, SurePayroll discovered that interactions were highest when only one-two hashtags were used that’s why.

To make the most of hashtags, your hashtags need to be unique so that it doesn’t get confused with anyone else’s. You can also use your hashtags to search for your content. This way, you’re enabling your users to continue to refer to your past content by carrying out a hashtag search.

10. Run a competition

Facebook contests are an excellent way to establish brand presence quickly.

First, you need to determine the reason for the poll, are you looking to generate more fans or more leads? The answer to this question will decide what you’ll do next.

Next, you need to figure out what sort of competition you need to run. If your goal is to get more emails then you need to establish an email grab system, if your goal is to get more followers on your Facebook page, you can require willing people to follow and like your page before they can enter the competition. Just make sure you have a decent price for the winner of the contest, offering something silly like “exposure” on your Facebook page is not going to get you anywhere.

Don’t forget to review Facebook’s guidelines when it comes to running contests and challenges before you start any contest – you don’t want Facebook to shut down your Facebook page for not following instructions.

Let’s face it, Facebook is an incredible marketing tool.

As long as you put into practice the ten strategies that I’ve enumerated above, you’ll definitely be well on your way to improving your organic reach and generating more income for your business.

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5 Surefire Tips That Can Help Businesses Thrive In The New Normal

SKYBIZ, the business solutions arm of SKY Cable Corporation, partners with Microsoft’s Crayon Software Experts Philippines, Inc. to help entrepreneurs and enterprise owners shift and grow amid today’s digital age of doing business as it conducted a special webinar event, showcasing the features of the all-in-one business suite Microsoft 365.

Alongside the introduction and demonstration on how to use Microsoft 365 to help in aiding business operations in today’s times, the event, in line with SKYBIZ’s ongoing Grow Together campaign, shared business tips and factors to consider to sustain work progress and productivity.

Here are some key takeaways from the webinar hosted by SKYBIZ and Crayon Software Experts Philippines, Inc. that would help small, medium, and large enterprises grow their ventures to new heights in today’s age of digital transformation:

1) Business alteration and reset

Indeed the pandemic has changed our way of living, including how we do business.

According to Crayon Philippines’ solutions architect Danica Francisco, many businesses are finding ways to make their businesses thrive amid these uncertain times, ushering the new normal in how we communicate and transact with our clientele.

“We’ve seen how businesses changed and shifted focus on making their ventures thrive. I’m not only talking about the large enterprises, even the small businesses. Here, we could see the resiliency of these businesses, some didn’t make it, but others thrived in today’s times,” Francisco shared.

Shifting to digital could be beneficial for many business owners in order to cope with the ongoing new normal set-up and make operations accessible and run more smoothly.

2) People are the driving force behind progress

Despite the ongoing shift in today’s digital transformation, people are still pivotal in driving success for all businesses.

With this in mind, companies and smaller businesses alike should continue addressing the needs of their employees to establish trust and bolster rapport in boosting work productivity.

Plus, considering a more work-friendly set-up for workers, including the implementations of work-from-home or hybrid arrangements, would be beneficial in promoting work productivity and safety.

“It is important for organizations and companies to address their current needs. We know that it is difficult to go to work due to these uncertain times with COVID affecting the transport sector. We need to think of how we can help our people to stay motivated at work,” Francisco added.

3) Real-time collaboration

One of the worries of business owners is how flexible working set-ups would hamper real-time collaboration, with employees now working apart from one another to maintain their safety.

But with the help of modern technology, including the Microsoft 365 business suite, businesses can run smoothly as usual with real-time collaboration applications that would help them interact with one another and continue doing their work together virtually.

Another vital factor to note in virtual real-time collaboration is to introduce a user-friendly interface so all employees, whether tech-savvy or not, can seamlessly conduct business activities without the worry of being left behind.

4) Strengthening digital security

Going digital may also introduce new risks, including cyber threats that would potentially affect one’s business.

From stealing personal information to breaching bank funds, investing in additional digital security measures is key to protecting all crucial data from hackers and other digital perpetrators alike.

5) Taking note of costs

Shifting to digital may also be heavy on the pockets of most businesses.

With costs in the equation, it is apt to find an all-in-one solution to cut costs while enjoying the benefits of virtual real-time collaboration and digital security.

This is where Microsoft 365 enters, providing a business suite for collaborating through its Teams app with access to all of the essential Microsoft Office applications, which is helpful in documenting and presenting their day-to-day progress.

Plus, its security features also ensure companies and business ventures that their vital information is locked in within their system to avoid potential digital threats, whether on mobile or on their computers.

Together with SKYBIZ’ reliable internet connectivity, users can fully utilize Microsoft 365 and integrate it in their day-to-day activities at ease.

Upon subscribing to SKYBIZ’s BIZBB PRO Fiber, it comes with speeds of up to 200 Mbps and free access to Microsoft 365, plus gift vouchers from Grab or ABS-CBN Dash to help in sustaining business growth in today’s digital age.

Business owners can also subscribe to SKYBIZ’s BIZTastic Bundeals, which also come with fiber business internet connectivity, plus access to Microsoft 365 and a free ABS-CBN Dash voucher. Promo is extended until June 30, 2022.

To know more about SKYBIZ’s internet plans and promo updates, visit www.skybiz.com.ph.

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Elon Musk Reveals He Doesn’t Even Own A Home Despite His Billionaire Status… Yes, You Read Right.

Elon Musk has decided to finally address the ongoing issue about his billionaire status in a new interview with the head of TED, Chris Anderson.

As most people would know, Elon was recently declared by Forbes magazine the richest person on the planet, with an estimated net worth of more than $200 billion. He’s the CEO of Tesla and the founder of the rocket company SpaceX. Elon is also the founder of an infrastructure and tunnel construction services company called the Boring Company and co-founder of a neurotechnology company called Neuralink.

In the interview, Chris pointed out the criticisms surrounding Elon’s massive wealth. Many people seem to believe that billionaires are “unethical” given the fact that a massive chunk of the global population are living paycheck to paycheck, and homelessness is still a major issue across the globe.

“There are many other people out there who can’t stand this world of billionaires,” Chris stated. “They are hugely offended by the notion that an individual can have the same wealth as, say, a billion or more of the world’s poorest people.”

To which Elon responded, “I think there are some axiomatic flaws that are leading them to that conclusion.”

“For sure, it would be very problematic if I was consuming billions of dollars a year in personal consumption. But that is not the case.

“In fact, I don’t even own a home right now,” he surprisingly revealed. “I’m literally staying at friends’ places — if I travel to the Bay Area, which is where most of Tesla engineering is, I basically rotate through friends’ spare bedrooms.”

Elon further revealed that he doesn’t even make any massive luxurious expenses. “I don’t have a yacht, I really don’t take vacations, so it’s not as though my personal consumption is high,” he added. “I mean, the one exception is a plane, but if I don’t use the plane, then I have less hours to work.”

Chris further asked how Elon feels about criticism of his and other billionaires’ status in this day and age. “How upsetting is it to you to hear this constant drumbeat of, ‘Billionaires, my god. Elon Musk, oh my god.’ Do you just shrug that off, or does it actually hurt?”

Elon simply responded, “I mean, at this point, it’s water off a duck’s back.”

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5 Essential Must-Have Skills To Succeed As An Entrepreneur

Any entrepreneur can earn considerably well from owning a firm if things go well. Still, they also take on a significant level of risk—far more than a typical employee of the business. This entrepreneurial risk can take many forms, including financial risk, career risk, emotional risk, and overall business risk.

Because there is so much at risk when it comes to the beginning and maintaining a successful business. There are very particular talents that every entrepreneur should have to be successful. We’ve highlighted five of them below.

1. Communication

Every entrepreneur must have excellent communication abilities. Whether a person is a lone founder or the CEO of a Fortune 500 company, they must be able to communicate effectively with all stakeholders and potential stakeholders who have an impact on the company. An entrepreneur must communicate effectively with workers, investors, customers, creditors, colleagues, and mentors.

If an entrepreneur cannot explain the value of their product, it is doubtful that the business will be successful. They must also be proficient in all modes of communication, such as one-on-one and in-person interactions, group discussions, written communication, and email or internet messaging.

2. Sales

Develop entrepreneur skills in sales. The soft skill of sales is inextricably linked to the communication skills necessary for success. As an entrepreneur, a person must be able to sell everything and anything. A business person must have the skills to sell the idea to potential investors, the product or service to customers, and oneself to employees.

An entrepreneur who can effectively communicate is better positioned to promote their original ideas and products. Entrepreneurs are accustomed to being the first salespeople at their numerous businesses. These selling skills are necessary to demonstrate value to all stakeholders, both inside and outside the company.

3. Focus

Attention is a crucial one among the numerous must-have characteristics for an entrepreneur. The road to success as an entrepreneur is fraught with ups and downs. There are highs from triumphs and lows from disappointments. A successful entrepreneur must be able to focus on staying on track when things become difficult.

This skill is also known as thinking with the end in mind. Regardless of the difficulties an entrepreneur faces, a successful entrepreneur has the attention required to keep steadfast sight of the final objective and drive himself to achieve it.

4. Curiosity

A healthy curiosity has always been the most exemplary business talent. This will prompt you to investigate what your rivals are doing and use new technology to simplify your business and even reach out to new clients. When your only limitation is what you can envision and apply, almost anything is conceivable.

5. Strategy For Business

While a competent and successful entrepreneur must have developed a successful firm, business planning is the fifth most essential talent that every entrepreneur should have. Entrepreneurs frequently attain success in their firms by sheer force of will.

An entrepreneur may develop a company plan on the fly by using good communication skills, sales abilities, a keen focus, and a sense of curiosity. However, while establishing and expanding a firm, the structure and development plan must be founded on strong business sense and talents. Among the traits of successful entrepreneurs, business strategy is a must.

Final Words

These are the top qualities of a successful entrepreneur. While there is no perfect formula for becoming a successful entrepreneur, those who do tend to have mastered the following set of skills: excellent and effective communication; the ability to sell both themselves and their idea or product; strong focus; curiosity to learn, and be flexible; and a solid business plan.

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Billionaire Elon Musk Reaches Game-Changing $44 Billion Deal To Buy Twitter

CNN confirms that Twitter has decided to sell itself to Elon Musk, the world’s richest man in a whopping $44 billion deal.

Musk apparently made an offer to buy Twitter (TWTR) and take it private, believing that the company needs to be “transformed.” He recently purchased 9.2% of Twitter stock making him the largest shareholder in the company.

The mega-deal, which was reportedly approved by Twitter’s board, is expected to get finalised this year. Musk revealed last week that he has $46.5 billion in financing to acquire one of the world’s most influential social networks, which apparently forced Twitter’s board to seriously consider the offer. T

CNN confirms that under the terms of the deal, shareholders will receive $54.20 in cash for each share of Twitter stock they own, matching Musk’s original offer and marking a 38% premium over the stock price the day before Musk revealed his position in the company.

“Free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated,” Musk said in a recent statement. “Twitter has tremendous potential — I look forward to working with the company and the community of users to unlock it.”

Twitter stock was reportedly up by nearly 6% following the announcement of the mega-deal, floating around $51.84. The deal is pending approval from shareholders and regulators.

Editorial credit: Rokas Tenys / Shutterstock.com

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5 Crucial Ways To Lead A Business Through Crisis

Running a business is already a psychologically complex undertaking under normal conditions. Taking the helm during a moment of crisis and uncertainty, on the other hand, is a whole different ballgame. The Covid-19 epidemic was the type of disaster that may rock the global economy. The sort compels corporate executives to reconsider and rethink our entire strategy for dealing with a catastrophe.

Unfortunately, for many, this procedure seemed more like an autopsy, with you gazing back in regret at what you wished you had done differently. Others were luckily able to eke out a living but are fully aware that drastic adjustments are required. For the business leaders, the previous two years weren’t without their worries; however, the following five tips for leading a business through a crisis will help you.

1.    Keep The Core Intact

A good leader in a crisis will definitely keep the core intact. When the entire economic impact of the epidemic became clear, many businesses promptly furloughed or lay off personnel to save money. If a crisis occurs and the first question your employees have is, “Will I still have a job next week or next month?” they will not be focused or involved in the problem-solving effort.

If your organization conducts onboarding and hiring well — that is. Suppose you invest time and money finding individuals who are a good fit for your company culture. It would help if you acknowledged this as your most valuable asset. If you work in a service-oriented industry, such as the event industry, you understand that the experiences your employees create for your clients are everything.

2.    Deliver Consistently

Even though many obstacles and causes are beyond their control, the most exemplary leaders manage a crisis and accept personal responsibility in every situation. They coordinate team attention, develop a culture of accountability, and build new measures to assess success.

As a business leader, you must be aware of and connected with a daily dashboard of priorities. Leaders should record their top five goals clearly (on half a page or less) and ensure that those above them are on the same page. Examine performance against those things regularly — if not daily, then at least monthly — and ensure that leaders communicate this information with direct reports. At the end of each day or week, go over and update your “hit list.”

3.    Adapt Bravely

Strong leaders anticipate, respond to changing situations, and effectively lead through a crisis. They seek feedback and information from various sources, are not embarrassed to confess their lack of knowledge, and bring in outside experts when necessary. You and your leaders should do the following:

  • Determine what you will not do. Put a stop to primary activities and costs, and prioritize ruthlessly. Make your “what not to do” decisions public.
  • Toss out the playbook from yesterday. The past acts that drove outcomes may no longer be applicable. The most outstanding leaders adapt fast and devise new strategies.
  • Improve (or create) direct linkages to the front lines.

4.    Participate To Make A Difference

No job is more vital than taking care of your employees during a crisis. Influential leaders are aware of their team’s conditions and diversions. Yet, they find methods to engage and encourage their team members by clearly and completely delivering vital new goals and information.

This aspect demands particular emphasis since, while the COVID-19 epidemic is, of course, a health problem, it has also triggered a financial crisis. In this time of continual and intense change, your leaders must constantly reiterate new goals to maintain sustained alignment.

It would help if you interacted with specific team members to lead through a crisis. Reach out to at least five people daily for a “pulse check”; set out a time on the calendar to do so. First, relate on a personal level, and then focus on the job.

5.    Get Prepared To Reallocate Resources

Identify unnecessary costs and programs in various functional areas that might be reduced to save capital and resources during a crisis. Evaluate and identify the significant business drivers and the sales and lead generating areas that are truly pushing the needle.

Prepare to eliminate laggards and underperforming projects while reallocating resources to the stallions that provide the most returns. Everything, large and little, is tracked and managed. Know your numbers and handle them with vigor. Concentrate on critical and consider delegating, automating, or eliminating anything else.

Final Thoughts

Consider taking these actions while leading a business through a crisis; we believe you’ll come out stronger and better positioned as a consequence. As a leader, you must navigate new and shifting priorities with little response time. Small efforts in support and coaching may go a long way toward increasing the effectiveness of your leaders.

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Billionaire Elon Musk Once Lived On Just $1 A Day

 

Do you think you have what it takes to sacrifice like a bonafide entrepreneur?

If you think you have what it takes, then try limiting your spending to just a dollar a day for an entire month- because that’s exactly what Elon Musk once did when he was a 17-year-old college student at Queen’s University in Kingston, Ontario.

Talking to Neil deGrasse Tyson in a 2015 interview on the podcast StarTalk he said, “My threshold for existing was pretty low… So I figured I could be in some dingy apartment with my computer and be okay and not starve.”

The CEO of SpaceX and Tesla tried this experiment to determine whether he could really live spending so little on food. Turns out, a $30 CAD monthly grocery budget was enough to get by.

“You sort of just buy food in bulk at the supermarket,” he stated, though he admits that “you get really tired of hot dogs and oranges after a while.” So he started getting into Pasta and green peppers as well.

Please note that this experiment happened a while back, and Musk warns against trying this experiment in this day and age. “I would not encourage anyone to live on $1 a day,” he told Business Insider. “That would not be super fun. Also, I did this back in 1990, so a dollar went a lot further back then. Would be much harder to do that today.”

Editorial credit: Kathy Hutchins / Shutterstock.com

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5 Surefire Ways Property Managers Help Add Value To Investments

Some new property investors get tempted to scrimp on property managers, shopping around for the cheapest option they can find or even trying to do it all themselves. But almost all seasoned and successful investors agree that a great property manager is worth their weight in gold.

In this article, we explore what it is that a property manager brings to the property investing equation and how they can protect your asset and help you maximise your returns over both the short and long term.

Why use a property manager?

A common misconception is that a property manager’s duties are limited to simply collecting the rent on your behalf. While it’s true that rent collection is one of the fundamental tasks they perform, it’s really only a small part of what they do.

The reality is that property is an active investment and one that involves ongoing management and involves some degree of risk. A property manager helps alleviate some of the burdens by making sure the day-to-day is taken care of and that risks are minimised.

Here are some of the ways they do just that.

1. Property managers will work to keep vacancies to a minimum

One of the main responsibilities of a property manager is to find tenants whenever the property is likely to become vacant. This includes advertising the property, holding open inspections, screening applications, and negotiating terms with tenants.

But the best property managers take don’t just do the minimum here. They do everything they can to make sure the property is leased, holding inspections outside of regular hours, and longer inspection times if they need to, to make sure as many prospective tenants see it as possible.

Finding the right tenant for your property can be an onerous job. Done well, it can also be a skilled one. That’s because there’s more to it than simply securing any tenant. You need to secure the best tenants – the ones most likely to take care of your property, give you the fewest headaches and pay the rent on time for the long term.

A good property manager will be well attuned to the signals and context and will do the right research to know exactly which tenants are best for your investment.

2. Property managers are strategic advisers

Speaking of which, there may be times when you have multiple rental offers on the table. So which do you choose? A property manager will be able to advise you based on their research, their knowledge of the market, their experience with tenants, and the reference checks they perform.

But a property manager’s strategic advice doesn’t end when they’ve found your tenants. They’ll also advise you on what type of lease to sign, what conditions to include, how long your lease should be for, and – most importantly – what rent to ask for. They’ll do this based on their knowledge of the market and where it’s headed so that you maximise your income and minimise your pain.

They can also advise you on depreciation schedules and even help you put together a long-term property plan.

3. Property managers will help maintain your property

In an investment property, small maintenance issues, if not resolved, can accumulate over time and have a big impact on your finances. A good property manager will help notice these and correct them before they get out of hand. For instance, a small leak in a bathroom may go unnoticed by your tenant but could eventually lead to water damage and mould problems.

A property manager who knows what to look for is likely to spot the problem early, saving you thousands in the longer term. They’ll also usually organise the trades you need to repair anything efficiently and with a minimum of disruption to your tenants and your income.

Through regular inspections, a property manager will also help make sure that your tenants are looking after your investment. And, if they’re not, they can help rectify that, using their negotiation skills to let the tenant know what’s expected of them and how they need to improve or resolve any issues.

4. Property managers guide you through the rules and regulations

There are many rules and regulations governing the landlord/tenant relationship and getting them wrong can be an expensive exercise. For instance, a tenant has certain rights when you give notice of inspections or increase the rent. On the other hand, landlords have rights too, especially when it comes to the tenant ending the lease and the condition in which they need to leave the property.

A property manager can help you make sense of these so that you avoid unnecessary risk.

5. Property managers help you maximise your return on investment

Cashflow management is one of the most important factors in property investing, especially for first-time investors. At a minimum, you need to make sure you’re covering your mortgage each month and that your investment doesn’t result in ongoing financial stress.

But to really grow your wealth you also want to be confident that you’re maximising your returns and minimising your outgoings. A property manager can do both. Helping make sure your investment delivers a strong yield in both the short and long term so that your cashflow runs smoothly and your rental return remains high.

If you’re looking to grow a property portfolio a property manager can also advise you on your next move, using their knowledge of the market to single out properties with potential for capital growth. They can also advise you on the right time to consider acquiring a new property and help you understand what it means for your day-to-day finances as well as for your future wealth.

In short, a property manager can save you time and money, helping you make the most of your current investment while using their expertise in the property market to ensure you do everything you can to maximise your wealth in the long-term wealth too.

Source: The Property Investors Alliance

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Entrepreneur Spotlight: Get To Know Brock Murray, The Co-Founder Of Digital Marketing Agency Seoplus+

Brock Murray is the co-founder of Seoplus+, a Canadian digital marketing agency serving clients globally. He started the business in 2012 as a web design and online marketing firm that evolved into a full-service digital agency.

Brock also kicked off Seoplus+ with a friend and business associate, Eddy Abounehme. They had worked together previously in IT, and they partnered up to create a web design firm. They didn’t know where it would go, but with Eddy’s mentorship and advice and Brock’s digital marketing skills, they saw the potential of growing their business to be a leader in their industry.

Global Millionaire Magazine recently caught up with Brock to discuss his journey as an entrepreneur, and here’s what went down:

When did your entrepreneurial flair first reveal itself?

Since I was a young child, I remember having an entrepreneurial spirit. I come from a family of entrepreneurs – my aunt, uncle, and grandfather all had their own businesses. This gave me the insight and opportunity to help them in their business, all the while setting the stage for me to do the same.

Even at the young age of 9, my sister and I created AMBRO’s community newspaper (Amanda + Brock). She would write articles about anything from the Spice Girls to the Ottawa Senators to book reviews, and I would go door-to-door around the neighbourhood to sell issues and pitch local businesses to have their business cards included in our issue. 

Coincidentally my sister Amanda is the General Manager at seoplus+, so we have continued the trend of creating content and helping local businesses in our community.

How did your life look like before being an entrepreneur?

Before being an entrepreneur, I worked for many businesses in various roles. I did everything from telemarketing (cold calling), media (cameraman and audio technician) for local sports teams, for a local IT firm, as well as doing freelance web design for customers in various industries. 

As an entrepreneur, what is it that motivates and drives you?

The thing that motivates me the most is helping people. Nothing is more rewarding than hearing from a business owner or marketing team that I have helped them grow their business. That ties directly into our company mission to make life better for our team and our clients.

In one word, describe your life as an entrepreneur and explain why.

Growth.

It’s all about growth – both personally and professionally. You need to grow as an individual, looking for ways to improve and keep up with trends and opportunities. As a business, if you aren’t growing, you are dying. At times it can be uncomfortable, but this is when you are truly growing. So be comfortable with being uncomfortable.

What were your top three motivations for starting your business?

My top three motivations for starting a business were: 

(1) Following my passion. I love digital marketing, and I couldn’t imagine doing anything else.

(2) To be my own boss. Being a Leo, I am a natural leader, and I always wanted to lead a team.

(3) Control my destiny. I always envisioned being a part of something big, which would give me freedom later in life.

What would you say are the key elements for starting and running a successful business?

The key elements for starting a business are:

  1. Have a plan. Conduct market research and be real about the opportunity, so you don’t fly blind.
  2. Build an amazing team. Have a strong vision, mission, and values that your team can get behind. Build a strong culture and get buy-in to ensure company success.
  3. Know your strengths and leverage them. Everyone has strengths and weaknesses, so be sure to look for ways to make the most of your strengths and have others care for areas where you aren’t as strong.

8) What are three biggest challenges you have faced growing the business and how did you overcome them?

The three biggest challenges I faced in growing the business were:

  1. Building predictable revenue. Initially, we launched as a web design firm. This was a challenge as web projects are typically a one-time/project-focused revenue model versus recurring. We wanted to create a predictable, recurring revenue model that would allow us to grow consistently while having the cash flow to fuel that growth. So we pivoted to create a new brand and service offering that allowed us to do just that.
  2. Creating demand. When I started the business, I had very few connections – my business network was very small. I had to find a way to create demand for a service (SEO) that many businesses didn’t even know existed. They most certainly didn’t have the budget for it. I started by leveraging any contacts I did have, attended networking events, got involved in the community, and bit by bit, was able to get bigger and bigger clients by being a trusted resource for businesses.
  3. Building a strong culture. Roughly five years into the business, we had a rough patch with staff turnover. For a company of approximately 15 people, we lost about 5 in about a month. At first, I took it personally. Where did I go wrong? What did I do? The biggest thing was the lack of clarity and communication around our mission, vision, and values. We then clearly defined these, lived them out daily, and included them in everything we did. I committed to leading by example – day in and day out. This was a turning point in our business, and we haven’t looked back since.

What form of marketing has worked well for your business throughout the years?

What is beautiful about our business is we practice what we preach. Our core service offering is SEO, so we led with just that and dominated locally first (for terms like “SEO Ottawa”) and eventually ranked for national terms (“SEO Services”, “SEO Canada”), which generated countless business opportunities for us. At this point, we generate a ton of referral business – where our clients refer their associates to us. We care deeply about our clients, and we always go the extra mile.

As you grew the business, what have been some of the most important leaderships lessons you have learned?

The most important leadership lesson I learned in business is always to evaluate challenges with the “people versus process” question. If there is ever an issue, problem, or challenge, always ask: was the issue related to a (broken) process or people (problem). Typically managers/owners tend to look at the people first versus asking how we can fix the process to protect the employee and the customer. When you make incremental improvements to your processes, this helps improve the customer experience, enabling you to scale your business and helps protect your employees.

What is the best advice you have ever been given?

The best advice I ever received in business was to read Jeffrey Gitomer’s Little Red Book of Selling

The book taught me to win business by being a trusted expert, network myself, the business of being a thought leader and around personal branding. It’s not who you know; it’s who knows you.

This helped push me to deliver presentations at industry events and attend networking events, which took a ton of energy but has paid dividends over the years.

What advice would you give to a newbie Entrepreneur setting up their first business?

The advice I would give to a newbie entrepreneur setting up their first business is to follow your passion. Being a business owner is a rollercoaster. The highs are high, and the lows are low. When you are following your passion, this helps you through the tough times. I am a huge fan of the quote, “Choose a job you love, and you will never have to work a day in your life.”

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7 Self-Improvement Tips To Get your life Back On Track

Always remember that as long as you are alive, you can change your ways and succeed in life. You have the power and the opportunity to do what you want and be the person you want to become. If you want to improve yourself and achieve your goals, you should follow these self-improvement tips.

  • First and foremost, you need to take full responsibility for your self-improvement. You need to know your true self, the things you’re interested in, and how you’re going to actively pursue them. If you don’t have any idea where you should go, you’ll probably just end up where other people want you to go.
  • You need to set realistic goals and stick to these objectives as well as find ways to achieve them. Such a thing, however, is not enough.
  • Learning continuously is also important. There are skills and techniques that you can adapt to improve your life. Never stop learning. Many people know how important this tip is. You need to continue learning in order to succeed.
  • Look for effective ways to learn new things and improve your skills. Realizing the power of learning can encourage many people to become better in various ways and achieve what they really want. Remember that if you learn new things enthusiastically, you’ll achieve self-growth and succeed in living a more content life. You will become happier and live the kind of life you have always wanted.
  • You also need to change your bad habits. There are many times when a person’s life is dominated by bad practices. If you really want to become a better person, you need to change these habits and stick to the positive changes you’ve made.
  • Being persistent is also important. Some people give up too easily. Always remember that your perseverance will serve as the driving force that will encourage you to do things you think you cannot do.
  • When you focus on a goal, it is important to keep your mind on it. Don’t let yourself get distracted by other goals. Many people cannot focus on anything related to work for a long period of time. It is difficult to do especially since our culture is full of reasons and distractions that force us not to bother a lot with attaining real success.

There are a lot of excuses that we can say so that we don’t do anything productive. If you want to improve yourself and achieve your goals, you need to prioritize every action. Even when you’re not seeing any major progress, you should keep going towards the completion of your goal.

Keep at it and you’ll reap the rewards in the end. There are self-improvement books that provide life-changing ideas and advice that you can integrate into your life. Discover and learn things that can benefit your pursuit of self-improvement. Always remember that learning new things can do you a great favor. Continuous education will certainly help you succeed.

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Meet The Shepreneur Behind The Cover Of The December 2021 Issue Of Global Millionaire: Dr. Roya J. Hassad

Dr. Roya J. Hassad is a premier, award-winning physician, educator, speaker, and the founder of Hope, Life, and Dream Centers, the most prominent Anti-Aging medical centers in New York.

The anti-aging market is a booming sector, valued at approximately USD 44,124 million in 2020, which is set to maintain an upward spiral. Dr. Hassad is spearheading this sector with her innovative first-class services in anti-aging medicine.

From a tender age, Dr. Hassad has always had a burning passion for everything health, beauty, and wellness. Everything she has done in life has been streamlined to achieve this purpose – a professional who transforms the lives of others. She originally hails from Iran, where she managed to earn a degree in medicine from the prestigious Iran University of Medical Science. After migrating to the U.S. in the early 1980s to pursue her dream, she continued her medical education at Icahn School of Medicine at Mount Sinai and St. Joseph Medical Center of Family Medicine, both of which are based in New York.

With longevity comes experience; with experience comes greater expertise; Dr. Hassad has put in the work, and today, the results speak for themselves. Due to her influence, there’s a palpable difference in how people view age prevention practices such as hormone treatment or facelift surgery. The idea that anti-aging treatments should come at one’s nether years has been challenged by the good doctor, which, she believes, should be a holistic lifestyle – women should practice whenever they desire.

“I am passionate about all things anti-aging and regenerative medicine, which is something that I have held near-and-dear to my heart since I was very young,” said Dr. Hassad. “I don’t believe we should have to accept premature aging and visible signs of wear-and-tear on our skin and our faces. I knew there had to be alternative options, which is why I have dedicated my life from a medical perspective to championing the anti-aging movement.”

True to form, Dr. Hassad has treated thousands of patients with hormone deficiency disorders related to aging, such as menopause or diabetes mellitus. She has also developed innovative treatments such as Bioidentical Hormones, which incredibly mimic hormones found in the human body.

Dr. Hassad is definitely a force to be reckoned with in the medical field. She is the medical director of Advanced Medical Health Services. She is also affiliated with some of the top medical institutes, such as Mount Sinai Hospital and Beth Israel Medical Center in New York. She is a board-certified anti-aging specialist and has extensive experience in anti-aging and regenerative medicine. In fact, Dr. Hassad has been recognized as one of the top family practice physicians in the U.S.A. Her practice center, Advanced Medical Health Services, is the premier medical and health clinic on Long Island. She was also selected as a top family physician in 2016 and 2017.

To sum it up, there is no doubt that Dr. Roya J. Hassad has built a fantastic reputation in her field. Renowned for her medical practice, particularly regarding wellbeing and anti-aging – it’s no surprise that she has been a leader in the field of anti-aging for decades. With the way she’s going, there’s really nowhere else to go but up.

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Amazon founder Jeff Bezos Donates A Whopping $100 million To US Charity

Amazon founder Jeff Bezos has donated a whopping $100 million USD to the Obama Foundation as per ABC. Former US president Barack Obama’s foundation confirms that it has received $US100 million from Bezos which happens to be the largest individual contribution it has ever received from anyone.

According to The Obama Foundation, the gift from Mr. Bezos was intended “to help expand the scope of programming that reaches emerging leaders” in the United States as well as around the world.

According to the foundation, The donation is in honour of Congressman John Lewis, who happens to be a hero of the US civil rights movement of the 1960s who passed away last year.

“Freedom fighters deserve a special place in the pantheon of heroes, and I can’t think of a more fitting person to honour with this gift than John Lewis, a great American leader and a man of extraordinary decency and courage,” Jeff Bezos said in the statement released by the foundation.

“I’m thrilled to support President and Mrs. Obama and their Foundation in its mission to train and inspire tomorrow’s leaders.”

ABC confirms that the construction of Mr. Obama’s project is expected to cost about $US830 million and roughly be completed by around 2025.

Since quitting his role of CEO in Amazon this year, Mr Bezos has turned his sights to focusing more of his attention on philanthropy.

Last year he promised to spend $US10 billion by 2030 to enhance climate change efforts through his Bezos Earth Fund as per ABC. Similarly, a medical center affiliated with New York University called NYU Langone Health revealed it had received $US166 million from Mr Bezos and his family. NYU Langone Health revealed that the donation would be used to help “with the health and wellness of diverse populations” in Brooklyn.

Editorial credit: lev radin / Shutterstock.com

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Elon Musk Becomes A Record $25 Billion Richer In Just One Day As Tesla Shares Soar

Tesla CEO Elon Musk just made another whopping $25 billion as Tesla joins the trillionaire club alongside other powerhouses such as Facebook, Google, Apple, and Microsoft.

The Tesla and SpaceX CEO is not just the richest person in the world but is also now worth as much as billionaires Bill Gates and Mark Zuckerberg combined.

According to the Bloomberg Billionaires Index, Musk’s net worth is sitting at $289 billion as of 26/10/2021, Gates sits in fourth place with $134 billion and Zuckerberg is No. 6 with $123 billion.

He was already the richest person alive, beating Amazon founder Jeff Bezos in September, but it looks like there are no signs of him slowing down anytime soon.

Last Monday, Hertz announced it was going to buy 100,000 Tesla Model 3 sedans to add to its rental car stockpile, causing Tesla’s share price to skyrocket.

According to the Herald Sun, Tesla stocks jumped by US$25.6 billion (A$34.1 billion), a rise of 13 percent, its biggest day ever.

The stocks were priced at $1,024.86 by market close and the company’s market capitalisation exceeded $1 trillion.

Hertz said in a statement that the first load of Tesla’s Model 3 sedans will be available to rent from Hertz in major US and European markets from early November.

“Electric vehicles are now mainstream, and we’ve only just begun to see rising global demand and interest,” according to Hertz CEO Mark Fields.

“The new Hertz is going to lead the way as a mobility company, starting with the largest EV rental fleet in North America and a commitment to grow our EV fleet and provide the best rental and recharging experience for leisure and business customers around the world.”

Editorial credit: Kathy Hutchins / Shutterstock.com

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Meet The Entrepreneur Behind The Cover Of The October 2021 Issue Of Global Millionaire: Guruji Shrii Arnav

Guruji Shrii Arnav, considered the Father of Astro Gemology and a mentor to Statesmen and Millionaires, is an internationally acclaimed spiritual Guru who uses techniques based on spirituality, Astro Gemology, and modern management methods.

The author of the Magnum Opus” Secrets of Jyotish Gems”( translated in 6 languages), he is the mentor of the world’s largest E-commerce portal to buy natural Gemstones online (Gemstoneuniverse.com) that has a mind-boggling reach of 4 million monthly users and has been around since the early days of the internet since 1996.

We are quite certain our readers would love a no holds barred conversation with a major thought leader so they can benefit from Guruji Shrii Arnav’s insights about entrepreneurship and business in general. Global Millionaire magazine recently had the good fortune of meeting and interviewing Revered Guruji Shrii Arnav during the Gemstoneuniverse Founder’s Day and here’s what went down:

What are your standards for success? Is it a certain dollar figure?

For me personally, I was never into numbers. My singular philosophy since I believe in the theory of Karma is that every single person engaging with me should benefit from me or by my enterprise.

And that happens when customers vouch for you by word of mouth, give you referrals, and sometimes raise concerns as if they were family and they own the enterprise as their own.

And at Gemstoneuniverse we see that happening all the time. Since 1996 we have had such a loyal base of patrons (I do not like to call them customers) that till today we have not had the need for any kind of advertising of any sort.

Also to have industry leaders from Google, HP speaking about you on video is a huge takeaway and speaks of standards. Those are feedback and testimonials that money cannot buy.

What do you think made you successful in business?

Even though I am a spiritual person I like the word business which means transacting and all of us are business people since the world moves by give and take and by a transaction.

I think having clear-cut goals, delighting our patrons, and being attached to the greater cause of serving people and solving their problems by spirituality, gem therapy helped me in achieving a reasonable degree of success and recognition.

My life philosophy revolves around the Gemstoneuniverse Motto of – Deo Amabiles Et Hominibus which means Pleasing to God and To Men- and it’s in that order that has helped me.

What inspired you to develop your idea?

More than inspiration it was a necessity. In 1996 we reached around 11,000 people in a year and by 1997 it was 40,000.

I will be upfront and honest with you – no single patron ever asked me the price of any Gem. They would say you know better- please do what is best for me.

So five things here: Firstly, I was not in a humanly position to speak with every single person. Secondly, when customers were buying Gemstones without taking a look at the product just based on trust – that was creating a huge pressure on me. Thirdly, I wanted the patron to choose a Gemstone in the privacy of their own environment without any kind of pressure. Fourthly, the intention was to serve the people with the powerful science of gem therapy that delivers phenomenal results and fifthly, bring some kind of organization in a vastly unregulated market.

Real Natural Gemstones form only 2% of all world stock so you can understand the rarity and importance.

With Gemstoneuniverse the patron is assured that the best in the Gem world work assiduously to make them win and that we are on their side.

What were the main challenges you faced at the early stages of your business? And do you still encounter them to this day?

People, Problems, Possibilities, Potential, Product, Price are all words that start with P ( Smiles). There are three more P words that will solve the entire jigsaw but I would not like to mention them here.

Since the start of mankind, these 9P’s are responsible for all complications and solutions. If whatever information listed on the search engine is true then there should be no problems on the planet (Hey, another P word!).

If whatever has been written in the religious scriptures is interpreted correctly then any problem will cease to exist.

So as we continue to grow and evolve, problems will remain due to lack of quality information, incapacity for correct decision making, and resistance to change.

You can motivate and change these 3 core issues within yourself but you cannot do that for the people who work for you neither can you do it for the people interested in you with 100% quantitative compliance.

That is why I love to be in the Japanese philosophy of Kaizen and also motivate my team to be in the state of Kaizen at all possible times.

My own interpretation of Kaizen is that that there is nothing at any point in time that cannot be improved. So we are always striving to improve and be in the perfect state.

What keeps you going even in hard times?

The opportunity given by the almighty to serve and the appreciation we get for it. You will be amazed that during this COVID era both I and the organization attained personal bests.

There is an interesting parable from the life of Lord Shri Krishna. Once the great warrior Arjun asked the Lord- Krishna, write something on the wall that after reading will make a happy person – sad and a sad person -happy at the same time.

Krishna took a piece of chalk and wrote – “This Too Shall Pass”. I believe in this philosophy. What is in my hand is the right action, why worry about things that you cannot control.

What are your thoughts on entrepreneurship for young people especially in an economy where jobs are harder to find?

COVID and the currently prevailing circumstances have proven that what was conventional is not essentially the right path and in fact, some people shone brightly by using innovative ideas and proved that humans have a wonderful ability to adapt and improvise – these are the two qualities in humans that have made us the alpha species.

I think it will be wonderful to have young energetic people join the entrepreneurship bandwagon and they in turn will create new and fresh jobs.

However, I can suggest some things – always put a priority on niche specializing, always keep learning, don’t put yourself under pressure to be the next Elon Musk, work harder than anybody else and as you grow stay humble and have fun. No work is good enough if it does not give you joy!

What strategies did you first use to market your business?

To be honest with you I do not believe much in traditional marketing or advertising.

Your biggest marketing assets are your people and your product and nothing beats word of mouth.

To cut a long story short, I wrote articles about spirituality, gem therapy, astrology, and gemstones because I was appalled at the pedestrian impotent fare that was pedalled in names of these subjects which was causing more harm to people than benefiting them.

I think what has benefited us since the inception is sharing of good quality cutting edge information in form of quality articles, media resources in form of high-quality gem pictures and videos. Over a period of 26 years, there are 3500 articles on Gemstoneuniverse which are highly informative and give something to a user or solve a pain point. I think you can call it our marketing strategy if you will. Creating and sharing good quality content has been our only strategy.

I did my first Facebook live on the Gemstoneuniverse Facebook Page on 29th August 2021 and now it’s nearing 300K views already.

How have your priorities changed from when you first started?

More success comes with more responsibilities and there are other ramifications and responsibilities when you are touching lives on an epic scale. You need to be future-ready and beware of copycats that may be out to dupe people riding on the coattails of a successful enterprise.

Another thing to mull upon and work on is supply change management. The demands and numbers at Gemstoneuniverse are huge but the earth’s natural resources and the human resources we have in for of trained consultants and practitioners is limited and we have to do all this while ensuring that the Gemstones we use and supply are ethically mined, responsibly sourced, conflict-free and traceable.

Knowing what you know now, is there anything you would have done differently when you were first starting out?

Not a thing and I am just starting!

What two pieces of advice can you give to someone who wants to become an expert in their chosen field?

Another of my favourite P Word – Practice and Fail early and Fail Fast.

Failing gets you a PhD. in experience in record time provided that you learn from failure. If you are afraid of failure, to be honest, the chances of doing something noteworthy are very minuscule and at best, life would be normal, predictable, boring, and ordinary. That does sound SCARY to me at least.

What is the last ‘one word’ advice you will give to our readers when it comes to succeeding as an entrepreneur?

Niche, Niche, Niche – Do what you love and be the best at it. I wish all the readers health, happiness, and abundance.

You can follow Guruji Shrii Arnav and Gemstoneuniverse via their official social media pages:

Facebook: www.facebook.com/gemstoneuniverse
Instagram: @gemstoneuniverse
Website: www.gemstoneuniverse.com

“This is an Advertisement Feature”

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The Big Reason This Successful Crazy Rich Asians Star Still Lives With An “All I Need Is $500/Month” Mentality

Last year, Awkwafina became the first Asian-American to win the Golden Globe for best actress for her lead role performance in the musical or comedy category in the 2019 drama “The Farewell” which solidified her status in Hollywood.

The talented rapper, comedian, and actress also appeared in two box office hits in 2018: “Ocean’s 8” and “Crazy Rich Asians.” Thanks to her big roles in these movies, she has an estimated net worth in the millions.

But even though she’s got money to burn these days, Awkwafina still plays it safe when it comes to handling her money. She told guest host Lisa Ling on an episode of “Death, Sex & Money” that she doesn’t “splurge on literally anything,” and that she’s quite frugal when it comes to buying clothes: “I’m literally wearing Target pants.”

She also still lives in the first apartment she moved into after college as per CNBC – which happens to be a railroad apartment in Brooklyn, New York, that she discovered through a friend.

CNBC further confirmed that her philosophy about money came from her grandmother, who helped raise her in Queens after her mother died when she was just four years old. Unfortunately, her grandmother’s restaurant went bankrupt, which forced her grandmother to work four jobs to generate income.

Awkwafina also told Ling that her grandmother used to constantly worry about money. She said, “she would lie awake sometimes, and we’d be next to each other, and I asked her, ‘What is your only wish, Grandma?’ And she was like, ‘Just being able to pay my bills this month.’ … It was something that ate at her and I remember as a kid thinking that we don’t have money.”

This is the big reason why Awkwafina still lives like she can go bankrupt anytime even though her career is now well and truly established. In fact, she told Wealthsimple that “if I get a big check, I try really hard to just put it in a savings account and not touch it.”

Editorial credit: Ovidiu Hrubaru / Shutterstock.com

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The Big Reason Former NBA Star Shaquille O’Neal Rejected A $40 Million Sneaker Deal

Former NBA superstar Shaquille O’Neal has revealed how an old woman cursed him out which led to him walking away from a massive $40 million deal with Reebok.

According to the New York Post, Shaq recently appeared on the Full Send podcast, wherein he decided to share what he considers as his “best” business story.

The four-time NBA champion explained how he was approached and confronted by a foul-mouthed woman over his pending Reebok deal.

O’Neal said, “I’m leaving the arena one day, and this lady, she’s ripping me a new a – ‘You motherf***ers, charging these babies all this money for the shoes.'”

“So I had like, $2000 in my pocket, and I was like, ‘Ma’am, I don’t make the prices, here you go’ – and she smacked the money out of my hand.”

O’Neal then explained that the woman responded by angrily saying: “Why don’t you motherf***ers make a shoe that’s affordable?”

Somehow, this abrupt interaction with the woman made him question his decisions in life.

“I was like, ‘You know what, she’s right.’ So that day, I cut ties with Reebok and started my own brand,” he quipped. “I said, ‘Keep the money. This ain’t right. I’ll still wear the shoes I wear during the season, but I’ll be looking to do my own thing.’ So, I started the Shaq brand.”

O’Neal further said: “I went to my favourite store, Walmart, and we did a deal. I was in all stores and my price point for the shoes was $29-$19 and since then we sold over 400 million pairs… It’s not kids that don’t want to wear $20 shoes, they don’t want to wear shoes that look like they cost $20.”

Editorial credit: Ron Adar / Shutterstock.com

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Entrepreneur Spotlight: Get To Know Entrepreneur And Best-Selling Author William S. Matthews

William S. Matthews is a passionate modern-day renaissance man with big dreams and even bigger ambitions. Being a best-selling author, world-recognized public speaker, and successful real estate investor, was never William’s goal. Ever since he was a young boy in his native Houston, Texas, William had one dream – to be successful and enjoy life to the fullest. Even if it meant stepping out of his comfort zone or going the extra mile.

Today, William is still actively pursuing his childhood dream every single day. From project management to workshop facilitation, and from keynote speaking, to fundraising millions, William’s detail-oriented, energetic, and dynamic personality allows him to lead and take part in multiple projects for both nonprofit and corporate entities. But that is not enough.

He is the author of two best-selling books “Everything I Need to Know about Life I Learned from an Event Planner” (On Demand Publishing, 2013), as well as “Everything I Need to Know about Money I Learned from My Broke @$$ Friends” (On Demand Publishing, 2015) that have touched and inspired thousands to change their mindsets.

People who have worked with William will describe him as a charismatic, charming, and energetic change maker with an impeccable sense of style, but in his mind, he is nothing more than a go-getter.

His background in real estate, event planning, and corporate community relations, has shaped his signature approach that combines his entrepreneurial alter-ego with his uncompromising personality and philanthropist mindset.

Global Millionaire magazine recently caught up with William to discuss his journey as an entrepreneur and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?

My name is William Matthews, and I am from Houston. I have spent over ten years working with many of Houston’s top social, corporate, and non-profit institutions, and my work has included community outreach, project management, workshop felicitation, fundraising, and keynote speaking. For the past five years, I have been a public and community affairs professional with a substantial knowledge base in the areas of corporate relations, civic engagement, and real estate development. Additionally, I have written guides to personal finance and event planning, and I just released my third book, “Everything I Needed to Know About Corporate America.”

When did your entrepreneurial flair first reveal itself?

Growing up in Houston with parents who were real estate brokers, I spent many hours surrounded by entrepreneurs of all types, which I think helped inspire me toward my future career. But my mother was always my biggest cheerleader inspiring me to pursue my career, follow my passion, and stay true to who I am. Starting from a very early age, I saw how she maneuvered all of her responsibilities- from managing a business, taking care of her family, to being a member or board member of a variety of organizations. My mom proved to me that as long as you have passion and drive, you can do everything that you aspire to do professionally and still be an amazing parent. One of her favorite quotes is “Quitters never win, and winners never quit,” which I still live by to this day.

How did your life look like before being an entrepreneur?

My background in real estate development, event planning, and fund development has shaped my signature approach that combines my entrepreneurial alter-ego with an uncompromising personality and philanthropist mindset. I strive to resonate with my audience at each speaking engagement with my sense of humor, wit, and descriptions of the challenges that I have faced. Growing up, I had a major chip on my shoulder after being kicked out of five schools and told by many I wouldn’t amount to anything. Since then, I have achieved two degrees, written three books, raised millions of dollars for organizations, and completed a leadership program at Harvard University.

As an entrepreneur, what is it that motivates and drives you?

The freedom to go at your own pace and work with your own team is one of the greatest benefits. I look at it as you are the director of your own movie so you get to select your supporting cast, your budget, your script, you get to do everything. It’s completely different when you are just hired to be an actor or an extra when you work for someone else. It gives you the freedom to be your own director.

In one word, describe your life as an entrepreneur and explain why.

Renaissance. That is the word that I use to describe myself because I think as an entrepreneur you’re not just in one field; I’m an author, public speaker, I’m in real estate, and more so I think it all goes back to my brand of being a renaissance man. I think that one word cultivates and says a lot about being an entrepreneur.

What were your top three motivations for starting your business?

My parents for one, because they were entrepreneurs so it was constantly instilled in me. That was a big motivating factor. Also, going back to a previous question, you get to go at your own pace. You get to decide who you work with, what projects to be a part of, you get to say no to someone, instead of someone just handing you something and saying go and do this. I can choose what I want to be a part of and make sure it aligns with my brand. Another motivating factor is just the freedom and flexibility it gives you, which is something that most entrepreneurs love. Especially this year and being able to work from home. You don’t have to go to the office and put yourself at risk in this pandemic. If I wanted to, I could go work in the Dominican Republic for an entire month and no one would even know.

What would you say are the key elements for starting and running a successful business?

Knowing your audience for one, whether you are selling a product or giving a service, or whatever case, you really need to know who your audience is. I think that is the first thing that you need to do. Secondly, you need to make sure that you have a strong sense of community around you to help guide you. One of those could be a financial advisor, another one could be an accountability partner or just a person you vent to when things aren’t going the correct way. They say it takes a village and I truly believe that, so you need to have your village lined up before you decide to embark on your entrepreneurial journey. Lastly, I think it’s important to have a mentor that is in your field, and a mentor that looks like you, as well as a mentor that isn’t in your field and doesn’t look like you to help guide you.

What are the three biggest challenges you have faced growing the business and how did you overcome them?

Getting the word out there is always the difficult part for a lot of entrepreneurs. It is also getting people to give you a chance and an opportunity as you are trying to build your portfolio, your brand, and your client base. Everyone has to start somewhere and what happens to new people is that no one really wants to give them a chance because they want to work with experienced people. Everyone needs a start, so just start with family and friends first, or reduce your price the first few times, or take a free gig until you build your portfolio, your reputation, and your brand. And then you can go out there and charge what you are worth. You know your worth, but competition is tough and for people to want to take a chance on you, sometimes you just have to play the game until you can really write your own rules.

What form of marketing has worked well for your business throughout the years?

Utilizing social media is a really great form of marketing. Also using word of mouth, reaching out to family, friends, and any other connections you have, is also extremely important. It really goes back to the old-school marketing methods. Sending out email blasts to family and friends or sending text messages to all of your contacts. It is so important to reach out and catch up with people, especially during this pandemic, and with that, you can also have a way to talk about your business and what you have been working on. They can support you by spreading the word even more. Posting about your services or your product on social media pages, or writing positive reviews is so helpful. It can be time-consuming, but if you just stick to it, it will pay off.

As you grew the business, what have been some of the most important leadership lessons you have learned?

There is nothing worse than a leader who does not listen and claims to know everything. The best leaders surround themselves with people who challenge them and add value to the overall team. I have been the most successful with supervisors who had an open-door policy, and who always greeted me with a warm smile and offered me constructive feedback. While my ideas were not always accepted, they were encouraged, and that is what gave me the confidence to continue sharing my thoughts and made me proud to be a part of the team.

Furthermore, any good leader should be comfortable with being uncomfortable, because that is when they are growing the most. Comfort and growth do not go together!

Finally, another component of great leadership is to refrain from compromising your morals or beliefs to fit into the “status quo.” One of the best pieces of advice a former boss shared with me was: “I’ll give you my opinion, but my beliefs are not up for debate.” In other words, don’t sacrifice who you are to get a seat at the table. Your beliefs and experiences are what make you valuable to a team, and as such, it is critical to retain these in everything that you do. I try to live each day by this quote, as it helps me remember who I am as I lead my team.

What is the best advice you have ever been given?

There has been so much advice that has been important to me. There is a quote that my mother had in her office that said “Quitters never win and winners never quit.” For the longest time, I didn’t even know what that meant. It wasn’t until being in high school, I understood what that meant. There was another one that my mom would always tell me and write down in letters and cards which was “Keep your eye on the prize.” Those are the two that I think are really beneficial for entrepreneurs. I also think if you go into anything with money as the motivating factor, you won’t get the results that you want. I know it’s hard to say and hard to do, but don’t go into it with a money mindset. I don’t write books or do speaking engagements or get up every day for money, that’s not a motivating factor for me, that’s not how I live my life. I think that has allowed me to be successful and most importantly, happy.

What advice would you give to a newbie Entrepreneur setting up their first business?

I’d recommend a few things! First, don’t let anybody tell you who you are. I always try to live by the phrase, “Know who you are as a person, and don’t do things to fit in.” Whether you’re in the music industry, politics, or the corporate world, these words are essential to live by. Many times, especially for people who are just starting with their first job, everyone around you will try to tell you who you are. While it may be difficult to live by these words at first, ultimately, doing things just to try to fit in does more harm than good. It’s important to find this for yourself and then stick with those values throughout your career. What type of leader are you? What values are important to you? Don’t sacrifice these important qualities for a seat at the table- other great opportunities will come.
Next, surround yourself with people who hold you accountable, and who don’t simply agree with everything you say. My top five friends are what I call my “Board of Directors,” and they make sure to both hold me responsible for my actions and also celebrate my wins!
Finally, make sure that you read a lot of books on entrepreneurship and leadership, and find a mentor in your chosen field. Also, remember comfort and growth do not go together. When you feel uncomfortable, that’s you growing as a person.

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Reese Witherspoon Just Became The World’s Richest Actress

Actress Reese Witherspoon has just sold her five-year-old media company Hello Sunshine for $900 million and according to the Wall Street Journal, the buyer is a media company backed by the private equity firm – Blackstone Group Inc.  This makes the Reese the richest actress in the world according to Forbes.

Witherspoon in a statement as per Complex, “today marks a tremendous moment for Hello Sunshine.” She further said, “I started this company to change the way all women are seen in media. Over the past few years, we have watched our mission thrive through books, TV, film, and social platforms. Today, we’re taking a huge step forward by partnering with Blackstone, which will enable us to tell even more entertaining, impactful, and illuminating stories about women’s lives globally.”

Hello Sunshine centers on stories by and for women. The company has produced films such as Gone Girl and Wild and TV shows including HBO’s Big Little Lies, Apple’s The Morning Show, and Hulu’s Little Fires Everywhere. “I’m going to double down on that mission to hire more female creators from all walks of life and showcase their experiences,” Witherspoon said in a statement as per Vanity Fair. “This is a meaningful move in the world because it really means that women’s stories matter.”

The yet-to-be-named media venture Blackstone will be run by former Walt Disney Co. executives Kevin Mayer and Tom Staggs. They said in a statement as per Complex, “We are thrilled to partner with Reese, Sarah, and the entire Hello Sunshine team.” They also said, “Hello Sunshine is a perfect fit for our vision of a new, next-generation entertainment, technology, and commerce company. We seek to empower creators with innovation, capital, and scale to inspire, entertain, and delight global audiences with engaging content, experiences, and products. Our platform will foster a uniquely creator-friendly culture that gives elite talent the resources they need to create and capitalize on their best, most inventive work. We look forward to backing Reese, Sarah, and their world-class team as they continue to produce and identify dynamic, engaging content for years to come.”

Editorial credit: Ga Fullner / Shutterstock.com

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Meet The Entrepreneur Behind The Cover Of The August 2021 Issue Of Global Millionaire: Agus Dinata

A hardworking entrepreneur, Agus Dinata specializes in cryptocurrency and the tech industry. Originally hailing from a humble background, Agus’ parents were strict and disciplined when it came to education. He was always taught to be independent and not to cause any trouble for others. His parents also taught him to live a disciplined life, regularly plan for the future, and always be punctual. He truly believes that he grew up different from other young people because of his parents’ guidance. He didn’t party nor did he play too much when his friends were having the time of their lives. Instead, at the age of 16, he was already business-minded; his entrepreneurial mindset has always been encouraged by his family, especially by his parents who always encouraged him to be an independent person. At the age of 20, he decided to join his parents and help out running their business. It was also at that point when he was also thinking about establishing his own business.

Agus has always been interested in starting a business within the technology space especially something that’s related to web and mobile applications. In 2010, he started getting into cryptocurrency which was very new at that time – most people still did not know what cryptocurrency was. Eventually, he decided to try running a business within the cryptocurrency industry. Without much preparation, he just jumped straight into the crypto world through various companies that at that time, launched crypto-based projects. Then finally in 2019, he initiated a fairly massive business in Indonesia with an established loyal community that consisted of thousands of people. The business was called “Smart Ecosystem,” Agus, along with a group of like-minded entrepreneurs created this smart contract-based ecosystem that in the future can disrupt the technology industry; specifically when it comes to creating utilities that can benefit many people in the long term.

Global Millionaire Magazine recently caught up with Agus to discuss his journey to entrepreneurship and here’s what went down:

What are you currently doing to maintain/grow your business?

Education and internalization of militancy or leadership values are my backbones when it comes to developing a cryptocurrency-based business that opens up opportunities for others to participate in the market and make profits through the affiliate system the I am currently working on, i.e., the “Smart Ecosystem.” The type of business with an underlying asset such as crypto is indeed unique because you could say that marketing or customer acquisition is not the most important part of the business. Similar to many other digital businesses, there are more crucial things to look into such as community management, community education, and project management. With good community management and education, we can create numerous loyal customers which we currently call the cool “Smart Army”, this is a community of people who are loyal to this smart ecosystem business. Besides marketing, we also provide education about crypto fundamentals, DeFi, as well as promote the spirit of leadership to the Smart Army.

Additionally, my team and I constantly develop the business by conducting seminars both online and offline in various cities in Indonesia since 2019. Even though we are currently facing a massive challenge due to the ongoing pandemic in Indonesia, we are still trying to continue to grow by investing in research and development, especially those related to smart contracts and AI (artificial intelligence). Finally, after a very long preparation, we are about to launch the latest sub-products and systems of the Smart Ecosystem, namely: Smart Academy, Smart Living, Smart Utilities, and Smart Wealth. Several sub-products of the Smart Ecosystem have contributed to each other to provide more benefits and income opportunities to the Smart Army.

What social media platforms do you usually use to increase your brand’s awareness?

Twitter and Youtube. They have become the favourite social media for cryptocurrency enthusiasts because on Twitter there are numerous tweets from influential people from all over the world who support the cryptocurrency existence and its development globally. We also frequently use YouTube as a medium for interaction with the community to increase community engagement.

What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?

Talking about our experience in using paid advertising, we always do trial and error and various experiments before we determine a paid advertising channel that is suitable for a typical niche market business like ours. In the end, we decided on some of the most suitable paid advertising channels, i.e., advertising through social media such as Twitter, Youtube, and several websites specific to the crypto industry that are frequently visited such as Coinmarketcap, Coinecko, and so on. The impact of paid advertising is huge if we do the right analysis beforehand such as being attentive to the factors of traffic, visitor personality, good copywriting, and one more thing, an eye-catchy animation-based promotional video content, so that makes it easier to deliver marketing content more emotionally and ultimately convert visitors into buyers.

What is your main tactic when it comes to making more people aware of your brand and engaging your customers? How did your business stand out?

Brand awareness and customer engagement are the two most important elements of product management we created. We took several strategic steps to ensure that our brand continues to be the leader in the market even though we are dealing with the COVID-19 pandemic. We do cross-selling through the sub-products we launched, and provide additional benefits beyond the main benefits. So that our customers can continue to automatically engage with our business longer while providing them with a platform to gain income through a Smart Ecosystem called Smart Wealth. Smart Wealth is a decentralized platform that allows the Smart Army to contribute to smart token sales and Smart Army licenses. So, we can also make efficient customer acquisition costs due to the very large contribution from the Smart Army. Through these strategies, we firmly believe we can build and continue to maintain brand awareness of the Smart Ecosystem.

What form of marketing has worked well for your business throughout the years?

Marketing by influencers and the affiliate system which is a sub-product of the Smart Ecosystem, namely Smart Wealth, has become the main strategy of our marketing and sales division. Apart from it, we also carry out various marketing strategies such as digital marketing, paid advertising, copywriting, video marketing, and so on.

What is the toughest decision you had to make in the last few months?

The toughest decision I’ve ever made in the last few months was to lay off some staff due to the impact of the ongoing COVID-19 pandemic. It is very hard for us to do this because we have a corporate culture that emphasizes teamwork, collaboration, and mutual understanding on issues between divisions so that we can maintain a very close relationship between colleagues in the company like a family.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

A money management mistake I made a few years back before I started my Smart Ecosystem business was that I didn’t realize the importance of portfolio diversification in multi-product financial management. I used to think that some products could be managed through centralized organization and financial management. However, it turns out that this has actually backfired because there is a conflict of interest between the interests of one product and another. It has really been my biggest lesson and I have now diversified a good portfolio of products from the Smart Ecosystem.

What new business would you love to start?

Financial products, such as E-Payment. In fact, I have prepared this for a long time and it is designed as a long-term goal that I can achieve together with the Smart Army community. We design e-wallets like Alipay and Google Pay, but it is backed up directly by one of our tokens, SMT cash. In the future, we will name it Smartpay, the one and only e-wallet with underlying crypto where the underlying SMT cash is designed as an absolute deflationary token or non-inflation-able token.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

I would have started a Smart Ecosystem business back in 2010! Unfortunately, this brilliant idea came to me in 2019 and it got further improved this year. If I worked on this idea even earlier, its value would be much bigger now.

What is the best advice you have ever been given?

In the past, when I first started a business, I was always thinking about how I can increase personal wealth through business. And it affected the business; the business was unable to develop properly and management fell apart. Until one time I got advice from a person (I can’t mention his name) and this person said “Don’t even think about starting a business so you can have a lot of money. Instead, start a business so you can make a difference in people’s lives.” I continue to take this advice to heart up to now so I can be in this position.

What advice would you give to a newbie Entrepreneur setting up their first business?

My advice for newbie entrepreneurs who are starting their business is to never have a mental block when it comes to starting a business and initiating a business based on trends. Expand your relationships, and learn about the industry you’re interested in deeply and seriously. Don’t invest in a business you don’t understand.

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