If you want to boost your content reach over Facebook and the engagement on your posts, this article is just the thing for you! Below are simple ways listed that will encourage the growth of unpaid reach, either in small steps or a large whole, depending on your circumstances!
First questions first!
But why is the level of organic reach so little?
The reason is simple and divided into two!
- The competition has increased significantly over the years and there is a lot of content shared by Facebook users. Alike content tends to get overshadowed.
- The algorithm has evolved as well. Facebook filters out posts dependent upon the quality of the posts. It prefers the paid reach over the non-paid too!
So, in light of these circumstances, how does one increase the organic reach? What are the tactics and strategies to use?
How to boost up your organic reach?
- Posting when its off-peak hours:
Using the Facebook insights, posting your content when more audience is online seems like the most reasonable option. But in reality, there is a lot of competition in the on-peak hours and the battle is at its best. Most posts get overshadowed and the most liked by the majority receives all the attention. But in off-peak hours, with lesser storming of the News feed, your posts will receive more attention. And when a post hits a certain engagement mark, Facebook promotes it for free! So, find out your best timings to post from your insights.
- Embedding your links to other places:
Another simple way to boost your posts is by embedding your content on places apart from Facebook. Place your links on your blogs or channels, perhaps your newsletter too. This not only encourages the people to like, comment and share but also to check out your other posts!
- Targeting your posts:
Target your audience! Firstly, within your news feed and then on the whole Facebook platform. This will help get more views and people with interest in your content will engage. Click the globe icon and underneath the status option, limit your audience by different qualifications such as age limits and interests etc.
- Using Facebook video:
There is a new hype for videos in the feed. Facebook users are loving video content and the best way to make your page more captivating is by introducing video content. You should make original video content for your page. It doesn’t need to be complicated stuff; simple slideshow works have also been seen to generate more activity than normal posts in most cases.
- Quality over quantity:
There is always a rivalry going on in every social platform and the best ones seem to win only. For this reason, make quality your goal, not quantity. Make sure that your content is high-quality, even if you post less. Create original and unmatchable content, and you’ll be sure to get tons of engagement! Spend the time you would use on posting multiple average things on creation of good and higher quality content.