Photo Credit: Jalea Photography / Image supplied by Anderson Group
Julie Jones is a trailblazing virtual interior designer and space planning expert who is redefining the landscape of modern design. With her innovative and personal approach, she has positioned herself at the forefront of the virtual design movement. Julie’s expertise and creative vision have established her as a pioneer in this digital-first field since she launched her business, Julie Jones Designs, in the midst of the COVID-19 pandemic. After gaining popularity on social media by providing free design advice, Julie has continued to challenge the norms of the interior design industry by making it more accessible and affordable without compromising on quality.
A Unique Approach to Interior Design
Julie Jones is not your typical interior designer. With a robust background in architecture and a keen eye for aesthetics, she has become a favourite among her clients and social media followers alike. Julie’s unique ability to seamlessly blend functionality with elegance in every project sets her apart in the industry. Her embrace of virtual design tools and techniques allows her to offer immersive, interactive experiences to clients around the world, from the United States to the Middle East, Australia, Canada, the United Kingdom, and France. Julie Jones Designs and her talented team provide a world-class digital-first approach that includes:
- Virtual Consultations: Offering clients real-time design advice and walkthroughs via video conferencing and augmented reality platforms.
- 3D Modelling and Rendering: Creating detailed, photorealistic models that give clients a tangible sense of their spaces before any physical changes are made.
- Space Planning Expertise: Using advanced software to optimise spatial layouts for both residential and commercial projects, ensuring maximum efficiency and harmony.
From Traditional to Digital: A Pandemic-Inspired Pivot
Julie’s journey into virtual interior design was born out of necessity during the pandemic. The shift from traditional interior design to a digital-first approach was driven by the changing needs and comfort levels of clients, who were increasingly willing to embrace virtual solutions. According to Julie, “A lot of what we do anyway is done digitally. From floor plans to renderings, even communication is done in a program. The only thing missing that could not be done virtually was the personal aspect — how we get to know the client and their wishes. Physically being in their space and seeing it from their perspective were the hurdles to overcome when launching a virtual design business.”
Despite these challenges, Julie has successfully streamlined her process to ensure that clients still receive a highly personalised design experience. Her commitment to understanding each client’s unique needs has been crucial to overcoming the perceived limitations of a digital approach.
Photo Credit: Jalea Photography / Image supplied by Anderson Group
Leveraging Advanced Technology to Enhance Client Experience
Julie has harnessed cutting-edge technology to elevate the client experience. Her use of tools like CAD, Photoshop, and 3D rendering software allows her to create visually stunning room makeovers and exterior designs. “Photoshop was a program that I learned when I started the virtual business,” Julie explains. “I had never used it, but it seemed to fit the bill for what I needed for client visuals. I am able to take their exact space and perspective and adjust it to my new design. This also allows us to keep things clients currently have in their space, along with new sourcing.”
These tools enable Julie to work faster and provide a shorter turnaround time, proving that technology can enhance rather than hinder the creative process.
Designing for a Global Audience
Julie’s digital-first approach has allowed her to gain a global clientele, offering services to people in diverse locations such as the U.S., the Middle East, Australia, and beyond. When asked how she ensures her designs resonate culturally and aesthetically with clients from different backgrounds, Julie says, “We get to know our clients before we even touch their space or start on their design. We ask the important questions about their lifestyle and needs. This is a universal approach that allows us to personalise each design to our clients’ needs, no matter their location, preferences, or culture.”
Photo Credit: Jalea Photography / Image supplied by Anderson Group
Balancing Architectural Integrity and Aesthetic Appeal
Julie’s background in architecture gives her a unique perspective on space planning. She emphasises that functional spaces must come first: “Interior design is about creating functional and safe spaces for human use. Everything else is a personal preference. It’s why I don’t worry about trends and embrace my client’s aesthetic.” By focusing on functionality and personal style, Julie ensures that every design maintains architectural integrity while also achieving aesthetic appeal.
The Power of Social Media in Business Growth
Julie’s rise to prominence was fuelled by her savvy use of social media. She gained her first taste of virality when an interior design-focused video she posted garnered over 600,000 views overnight. “I think TikTok has a lot to do with the virality of regular people and allowing businesses to be started because of it,” she says. “I am very grateful to that platform. It is why I have a business today. The power of social media should not be underestimated.”
By using social platforms as an active portfolio to display her work, Julie has attracted a steady stream of clients eager for her expertise. She also provides helpful content for those who cannot afford professional design services, further expanding her reach and impact.
Guiding Clients to Achieve Their Best Results
Julie began her online journey by offering free design advice, and she continues to provide valuable insights into common design mistakes. “Most people are struggling with something when they come to me,” she says. “The most common struggles I see are not having a cohesive or tight colour palette, and the imbalance of positive and negative space. Interior design is a lot of problem-solving.”
Photo Credit: Jalea Photography / Image supplied by Anderson Group
Effective Communication in a Virtual World
Julie’s communication skills have been a key asset throughout her career. In the virtual setting, she maintains clear and effective communication by asking plenty of questions and ensuring that all interactions are documented digitally. This approach helps to ensure that client needs and preferences are always at the forefront of the design process.
The Future of Interior Design: Embracing Innovation
Looking ahead, Julie is excited about the future of interior design, particularly with the continued advancement of virtual reality and other digital tools. “In my 19 years in this field, there has always been new technology coming and going,” she reflects. “I have learned to embrace the continually evolving digital programs and tools and use what works for you. Everything can be a tool, even AI-created interiors.”
Julie Jones remains at the cutting edge of the industry, constantly seeking new ways to innovate and inspire. As the world of design continues to evolve, she stands as a true pioneer, proving that virtual design is not only viable but also transformative in creating beautiful, functional spaces that resonate with clients across the globe.