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3 Killer Reasons Your Website Isn’t Making Money And How To FIX It

If you’ve been blogging on your website for quite some time but have yet to see any cash flow coming in, you might be doing something wrong and you don’t even know about it.

If you’re new to the blogging scene you might have heard of terms like “affiliate marketing” or “sponsored posts” as easy ways to make money online, but the question is – are you making any money on it at all?

In this article, I’ll highlight three crucial things why you’re still not making any online even though you’re consistently churning out content on a constant basis.

You’re not creating shareable content

Let’s face it, if you want to make money online then you need traffic on your website. if you’re not getting traffic on your website it’s probably because your content is too short or it’s not compelling enough that people would want to share it.

To be honest, you don’t need to be an amazing writer to create compelling content, although you should aim to be a better one, you just need to follow a formula that other successful bloggers in your niche are following.

I highly recommend visiting Buzzsumo as this website is a gift to entrepreneurs and online marketers. Buzzsumo is a great website that will reveal the most shared content in the online world. You just type in your niche in the search field and it’ll give you a breakdown of which posts are shared by people all over the world. This should give you an idea of what sort of headlines captures people’s attention and what sort of content people are willing to share with their friends.

If you see a content that you think will resonate with your readers, try to create a similar or possibly better content to get more readers. If it’s already working for that blogger then there’s a huge possibility it will work for you too because it’s a tried and test topic.

Let’s say for example your niche is handbags. All you need to do is type in the word “handbag” in the search field.

Buzzsumo will then give you a list of the most viral articles all over the web. It’ll show you which articles are the most shared content via social media so you can get a feel for what people are actually sharing online. You’ll also get an idea of what sort of headlines are grabbing people’s attention.

Now that you’ve found a content you want to work on – what can you do to make it better? Here are a few tips.

– Include much more compelling images.

People are very visual so the more compelling images you can add the better. If you don’t know where to get some, get stock photos because these photos are high quality and quite cheap. Photos have always been a touche’ subject for bloggers because of copyright infringement, so registering in a stock photo website like Shutterstock might be a good idea for you. Stock Photos can be quite pricey but if you sign up for a year in Shutterstock for example, you can get access to 50 photos per month and the cost would be $100 per month which is not too shabby.  But if your budget is on the tight side you can always visit Photo Pin – this website will find the best free photos from around the Web.

– Create a more in-depth content.

Let’s say for example if the headline of the article you want to base your content on is “Top 10 Designer Bags To Invest In For 2018” – why don’t you make the list Top 15 or Top 20 instead? Do some extra research on the article and make it your own. You can even add a video somewhere in the post highlighting your list because people engage more with videos. Remember, your aim is to make the article better to get more people to share your content.

– Create sub headings and make the article more readable.

Most people get bored with extremely long articles so you can improve the blog post by making it much easier to read for your readers. Try to include subheadings, make the paragraphs shorter and highlight some sentences in your blog post – these may be minor details but trust me, it can make a huge difference.

Another good tip I can give you is going back to your old posts and make them better. Remember, blog posts are like wine – the older they are the better because the older blog posts acquire authority and historical SEO power. As long as your blog posts are search engine friendly, they’ll get more eyeballs if it’s a great content. Most people are so consumed with sharing brand new content to get more traffic and quality leads. But, if you’re smart, you’ll discover that old blog posts are in a much better position to get traffic as long as you allocate a time to update them since these blog posts have built authority over a period of time. Some of my posts from 10 years ago are still getting constant traffic because the content was compelling and it was well optimized. Try to focus on your best older posts and give them a quick upgrade, if it’s being shared around already then it’s worth giving it an overhaul. Try to add links within these blog posts linking to your newer blog posts as well. This is an easy way of driving traffic to your newer or less popular posts.

 

You have to make sure that your blog has opt-ins as well once the traffic starts flowing in. if your blog has no opt-ins then you are seriously missing out on getting more readers.

How else are you going to reach your readers personally by email if there’s no opt-in available on your website?

Make sure your opt-ins are really visible so that when you get new readers and they like your content they’ll end up signing up for your email list.

You’re not using the power of social media

Although it’s always great practice to optimize your blogs so that it can become search friendly, everything can change in a blink of an eye if Google decides to change its algorithm which it constantly does.

Case in point: I used to comfortably earn $6,000 per month from Google Adsense eight years ago, but when Google decided to change its algorithm, my earnings dramatically went down to just $500 per month! Then it changed again and eventually my website was getting less than $100 per month so I decided to take out Google Adsense from my website because it was useless for me and it ruins the readers experience anyway.

Enter social media.

For my blogs, the main traffic driver is Facebook followed by Twitter, Instagram, and Pinterest. I use Instagram to drive traffic to my blog by posting compelling photos and then adding eye-catching captions. For example, if my headline reads “The 10 best moments from the 2018 Oscars,” my caption would be something like “if you want to find out the 10 best moments from the 2018 Oscars then click the link on our bio.” Unfortunately, Instagram doesn’t allow active links in posts anymore because a lot of people abused the system, but as long as you mention “click the link on our bio” – at least you can direct people to the link in your profile since that link is active. Just make sure your website link is in your bio otherwise your efforts are useless.

You can use Pinterest to drive traffic to your website by creating compelling photos and headlines and adding a link from the photos to your website. Again, Pinterest is a very visual social media platform so your images need to be really compelling to make people click on your photos.

Facebook is my main source of traffic at the moment because basically everyone is on Facebook so your posts will get more eyeballs. You need to create a Facebook page for your website and you need to grow this page since people are always on Facebook. Maintaining an active Facebook page is advisable if you want your brand to have more engagement on Facebook. Make sure you mix up your posts as well, besides posting a link to your website on your Facebook page, try to add some images and share some video for maximum engagement. If you want more detailed information about this subject then here’s a link to my previous post.

For some people who want to get traffic immediately, they resort to PPC traffic which is fine as long as you know what you’re doing.

If your marketing budget is super tight then Facebook Ads is the best place to start because it’s very cheap and it allows you to laser-focus on your target readers. You can spend as little as $2 per day on Facebook ads. You have a few choices to choose from when it comes to directing traffic to your website, you can boost a Facebook post if you think it’s compelling enough, you can try to get more likes for your Facebook page or direct all the traffic to your website. If you’re going to use Facebook ads then you might as well focus on growing your Facebook page first because you’ll get more social shares that way.

You don’t know how to monetize your website

There are many ways to monetize a website but at the end of the day it all boils down to probably three main options.

Affiliate Marketing

Affiliate marketing, in a nutshell, is an arrangement by which an online retailer pays commission to your website in exchange for traffic or sales generated from your website’s referrals. Basically, if you promote someone else’s product and people end up buying it, you’ll get a commission out of the sale. Some advertisers might want to place a banner ad on your a website and will pay you for any visitor clicks on that link.

Some of the best ones out there are Rakuten Linkshare, Clickbank, eBay, ShareASale, and Amazon. The best way to get more people to click on your links and get a sale is to create an in-depth review of the product and get your readers to trust you enough that they’ll buy what you recommended. You can even add multiple affiliate links within the blog post to get more chances of someone clicking the link. You can also create list posts so you can have multiple products within a single blog post. If you want a more in-depth information about making money from Affiliate marketing you can click on this link.

Sell Advertising on your blog

Another option to monetize your website is by selling advertising on your blog – it can be an banner ad or a link within a blog post. If you want to take this route then you need a substantial amount of targetted traffic before any company decides to get in bed with your website. They might require proof in terms of statistics that their ad in your website is working to make sure that their money is not going to waste so it’s not as easy as it sounds.

Sell a product in your website

You can either sell a digital product or a physical product in your website. If you’re going to take this route, make sure the product you’re going to sell is related to your niche otherwise no one will be interested. If you’re thinking of creating an ebook and selling the book on your website, try to search related books in Amazon first to give you an idea of what readers want. I would even go as far as read the comments on the book so you can get an idea what is working or not working for that book and you can address it on yours.

If you’re thinking of selling a physical product, try to create in-depth reviews on this product. Don’t be afraid to point out the pros and cons to make your review more authentic and add plenty of testimonials for social proofing. The more honest you are with what you’re selling the more genuine you’ll sound.

In Conclusion

Some of you may question if it’s really possible to make money online.

For some people, it might take time so be prepared for the long haul. Basically, it’s consistently releasing compelling content, leveraging the power of social media and effectively knowing which monetization process works for your website.

As long as you don’t lose hope and you continue to be consistent then you’ll eventually reap the fruits of your labour.

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How To Test If Your Chosen Niche Can Be Profitable Without Wasting Money

Are you thinking of making money online but you don’t where to start?

You probably have an idea on what sort of niche you want to focus on but then again you don’t know if this niche is going to be worth it or whether it can be turned to something profitable.

You probably want to make sure you focus on a niche that is not just your passion project but at the same time, something you can make money out of so that you can possibly do it fulltime.

Well if you want to really find out if your choice of niche can be profitable then I have some suggestions that can help you out.

First, you need to decide on your passion topic.

What gets you going?

What sort of niche can you write about that will continually stimulate you and enable you to keep writing about it?

The aim of the game is to be as specific as possible so that you can narrow down your niche down to a tee.

Let’s say for example you love writing about women’s shoes so you have decided to you want to target women between the age of 18 to 26 and who loves shoes – what sort of women will you be targetting? Are you trying to target the frugal ones who are always looking for the elusive sale or the shopaholics who buy shoes like its the end of the world?

The more specific you are, the easier it would be for you to narrow down your market.

Once you’ve chosen a niche you have to ask yourself these questions:

Is there really a market for your chosen niche?

Is this a profitable niche that people will actualy pay for?

Will there be enough people to focus on? Is this a niche that will never be out of trend?

If you want answers to these questions then I recommend the strategies below:

Find other products online related to your niche

If you’re scared that there’s too much competition in your niche, you shouldn’t be, because if other people are making money from it that means there is a market for your niche and there’s money to be made.

Let’s say your focus is diet and fitness, a good strategy would be visiting Amazon and searching through books that have been written related to your niche. I recommend going through the comment section of these books because that’ll give you a clear indication of what information people are finding relevant and what other information people are seeking for. You can create your website catering to these issues. Here’s a screenshot example from Amazon.

Pay a visit to Google Trends

Google Trends is an awesome way of finding out if your niche is in demand and the best thing is – its free!

All you have to do is place your niche keyword in the search bar and it should give you an indication of the demand for your niche because Google will present you with a graph confirming the interest for your niche. If there’s a consistent rise on the graph then it’s a good indication that you’re on the right track. You can even scroll to the bottom of the page of your search and you’ll find “related queries” and “related topics” to make your decision easier.

Pay a visit to video sites like YouTube and Vimeo

Another good strategy is to pay a visit to video websites like YouTube and Vimeo and try to see if there are any popular videos on your niche. If there are plenty of videos and millions of views then you’re onto something.

Search for your niche in social media

Social media should always be a part of your strategy because everyone is pretty much on it. Pay a visit to Facebook, Twitter, Instagram, and Pinterest.

For example, type in designer women’s shoes in Facebook and Instagram. If you see on Facebook that there are a ton of Facebook pages dedicated to your niche and the hashtag also has over 100,000 posts that’s a good indication of demand.

Pay a visit to Udemy

Udemy is an online learning platform that uses content from online content creators and selling them for profit. Basically, it’s like an online college.

Search your niche in Udemy and if you can see that there’s a lot of courses focussing on your niche then that’s a good indication that your niche is profitable.

In Conclusion

If you want to find a niche you want to start a business about you need to first look at what really interests you first then do your research to see if your niche can be sustainable in the long run. Make sure you examine the trends surrounding your niche and once you’ve decided on one you have to start NOW.

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8 Legit And Realistic Ways To Make Money Online In 2018

You probably spend a great deal of time on social media every day so why not make money while you’re using Facebook, Instagram or Twitter?

Let’s face it; when you try to Google the words “how to make money online” you will most probably get close to a million search results on the topic. That number is hardly surprising as more and more people find that social media opens up ways to make some extra money or to even make a living.

Many naysayers will disagree but recent polls and trends have shown the exact opposite. Even just looking at the number of active users on social media can make your eyes pop out. Facebook has over 2 billion active users, Instagram has 800 million active users and Twitter has about 330 million monthly active users. Most people will say it is risky to try to make money online but that is the very nature of any business though – it’s all risky.

Bottomline, the internet, and social media have given you the opportunity to make money from your business idea via social media and it’s pretty much up to you to do something about it.

Here are a few ideas of how you can maximize social media for your monetary benefit.

1. Define your niche/target market

You need to give your business idea more specific definition.

Broad strokes are not useful when you’re trying to strategize for online success. Your business idea has to address a certain target market or niche.

First off, you need to decide on your target audience and be specific.

This may seem like a moot point but one that is constantly overlooked. The more specific your audience the more impact you will have.

Secondly, define the product or service you are offering to your audience.

You may find that you will need to structure your offering a bit more. For example, your business idea may be to venture into marketing. However, what type of marketing are you offering specifically?

Will you be offering digital services, traditional marketing or perhaps copywriting?

Each type of marketing speaks to a very different target market.

2. Figure out your ultimate goal

It is vital for you to decide what you really want from this exercise. Before you subscribe to any social platform or app you must know what it is you are aiming for.

For example, do you want to use social media to attract more traffic to your website, or do you want to become the next Instagram influencer?

Your goal will decide which strategy you’ll eventually employ. Once you have decided on the ‘why’ then commit it to paper. This will help keep you on track if you are on the path to success.

3. Test your hypothesis

Every successful growth hacker and digital influencer will tell you to test before hitting the throttle at full tilt.

Missing this crucial step will cause you to miss a few vital insights.

For example, are you sure your target market is big enough for monetary gains?

Also, the problem you are trying to solve, is there an actual market for it?

And finally, does your plan follow the precepts of your original goal?

Testing and validating your idea is a very important next step.

Search Google Trends to view your niche market

Punch in your niche keywords and hit search and a graph will pop up showing you the level of interest in that topic over a specified time.

The graph should give you a good indication regarding the interest level of your niche among your target audience.

Research any competitors

Competitors are a good indicator of whether there is a market for your business or not.

This should not be a negative factor as competition will highlight the demand for your product or service.

You can do a simple search on Amazon as book sales will also give you a good indication of demand.

A search on Udemy (an online learning platform) will also highlight a demand especially when there are loads of courses in your niche that are being offered.

YouTube is the most popular video platforms and if people are viewing your niche content then there is a clear demand. YouTube will also reflect the number of people viewing the content, this is a great indicator of demand.

Instagram is the second most popular app and a simple hashtag search will show you the number of posts in your niche. A big number of post is a good indicator of demand.

Once you have successfully validated your idea, you can go about monetizing the idea on social media.

4. Develop a content strategy

A content strategy is not a marketing strategy.

Social media relies on content to attract your audience. The type of platform you choose will determine how you deliver that content. For example, videos will work for YouTube and photos will work for Instagram because that’s what those two social media platforms cater for.

You need to research the content that is already out there to give you an idea of what works and what does not.

Determine what makes you different from the rest.

Use this element to make your content great. Finding out what your competitors are doing and making it better is one way of ensuring that people are attracted to your posts. Be sure to make it unique.

5. Monetize

Here are a few proven ideas of how to make money via social media:

Affiliate marketing

People in the blogging world have known about affiliate marketing for a while now. It has steadily made its way into the mainstream of social media marketing and monetizing.

Affiliate marketing involves a process where you promote other people’s products or services for a commission. You need to have a blog to get into affiliate marketing and as long as people click on the link you provide links to the Affiliate site you’ll be able to score a commission.

Affiliate marketing is all about trust, if people trust you online then they’ll most likely purchase whatever you’re pitching to them.

There are actually a lot of affiliate networks that you can become a part of, but some of the best ones out there are Amazon Associates, CJ Affiliate, and ShareASale.

If you’re thinking of posting affiliate links on Facebook or Instagram hoping that someone would click on it, you’re living in a fantasy world sparky. The best and most effective way of promoting affiliate products is through honest reviews.

If you’ve personally used a product and you honestly like it, and you also know that your followers can benefit from it, then write a review on your blog and then share a link to the product. The more honest you are the more people would trust you and buy whatever you’re promoting.

Just make sure that you are not selecting products that are unrelated to your niche. You’d run the risk of losing your followers trust. Don’t forget to tell your followers about your affiliate partnerships as well, transparency goes a long way with your followers.

Sponsored advertising or blog posts

This method is actually more popular on Instagram and not in blogging circles. This is where you will earn a fee for publishing a post or promoting a product on your account. Brands themselves will pay you for the post as long as you have a decent following.

A number of Instagram influencers who have more than 50,000 followers can easily earn $1,000 per post.

But if you’ve just started your Instagram account and you don’t have a lot of followers yet, you can still make money online, you just need to assure potential sponsors that you can offer them something of value.

Why don’t you offer an Instagram shoutout post and sweeten the deal by adding a blog review? If you have a Twitter account or a YouTube account you can also throw in a Twitter shoutout post or a YouTube vlog review. That should catch someone’s attention.

Provide informational products

Products as information are gaining incredible momentum. Providing an audience with product or service information is incredibly lucrative when done correctly.

Every single person is always searching online for information. For example, you can provide online events, courses or ebooks and you don’t even need a website to host this, you can just set up funnels using land pages and email management.

Keep in mind that quality is key to creating something people would want to pay to read.

Websites such as Gumroad, Sellfy and Amazon’s KDP program can make it easy for you to sell your books or videos as long as they can take a small commission.

Offer a service

If you have some sought-after skills, there will always be someone willing to pay for it. Use your skills and strengths to offer a service. For example, there is a huge demand for social media marketing or freelance writing so you can try and tap that niche if you have a background in it.

Sell your photos online

If you’re active on Facebook or Instagram and you love taking photos you can try selling your photos online. Just make sure you’re active on these two social media platforms and you’re engaging with your followers so that they’ll buy whatever you’re selling.

You can also use websites such Snapwire, Mobileprints or Twenty20 if you want to find buyers for your photos. There’s also the option of selling professional photos to stock photo websites like Shutterstock or Istockphoto.

6. Focus on a few social media platforms

It is just plain dumb to try and cover every single social media platform available. Unless you have nothing better to do then knock yourself out.

Instead, focus on a few social media platforms and focus on those. Most people will focus on the top three or five. You need to consider elements such as your target audience, your content, and what platform will work best for you content.

When it comes to social media platforms, you are spoilt for choice because there’s just so many out there.

7. Create a kickass profile online

Use your profile to attract clients and an audience. Gaining followers is a golden ticket to validation of your idea.

To make your profile stand out, ensure your profile photo is professionally done and add your chosen keywords with your name before you upload it.

Be sure to complete your profile. Do not leave any blanks and the more information you can give out online the better.

Don’t forget to add a message or note that will appeal to your target audience. Think of your profile as your billboard. Make sure it is unique and that it highlights your unique selling point.

And most importantly, you need to tell your audience what to do so you need to insert a call to action statement.

8. Do not overlook email list

An email list is like treasure to any entrepreneur. Successful marketers will use email marketing as their go-to marketing tool.

It is important to start compiling an email list from the very start. All you need to do is use a call to action asking online traffic to subscribe or sign up for a newsletter or blog. There are plenty of platforms out there that make email marketing simple, such as MailChimp so you need to start working on getting those targetted emails.

In conclusion

In today’s digital world anyone can make money online or via social media.

The question is, how far are you willing to go to make it happen for you?

Just like any business venture, it needs careful planning and strategy. Luckily, there are many tools available online to help you formulate and execute a clear path to success.

The one great thing about social media is that you don’t even need a website or a laptop, as you can do all you need with a smartphone or any mobile device. Long gone are the days where you need to be desk-bound to start a business and make a profit – welcome to the future!

Don’t forget to visit StarCentral Web if you want more tips and tricks when it comes to making money from your website.