Five Good Reasons Why Social Media Is Crucial For Your Business


image via Shutterstock / Kues

Social media is a rave that people are really crazy about at the moment. Millions of users are using different social media platforms every hour. With this kind of count, social media would be a great tool to use to spread messages that you want to convey to others without giving much effort from you. Likewise, this is a tool that can do great things for you if you have a business.

Running your own business is somehow a dream that had come to life. Most of us wanted the challenge and the stability it can give to our lives when it became successful.

Business and social media seem to get along harmoniously. If you are an up and coming entrepreneur, chances are, that you are still not doing that great at this stage. And on that note, social media can really help boost your business.

Connect to the customers

Most people are in fact dependent on the social media about what product to buy or service to get. By creating a profile in a social network for your business, connecting to customers will be direct and easy.

 Spreading updates with regards to your business

Through blog platforms, you can update both your suppliers and clients for what is new in your business. Through this, you can start some discussion thread in the forum where you can market your product or service.

It gives an idea of what your customer needs

Through the feedbacks given by your customer, you can take a step in tailoring the product you provide to what they actually need. If you have accounts like twitter for your business, you can use it to make a poll. There would always be complaints by unsatisfied customers but then instead of seeing it negatively try to see it in a brighter light. This should be your priority. Deal with them efficiently and swiftly. The suggestions given by some other customers can be your resource of what to do next.

It gives you an eye to the competition

There are a lot of sites catering to consumer reviews. You can scan them regularly and check what people have to say about you as well as to your competitors. With this, you would know what they are doing and could make a step to atone with it. For example, when most of your rivals have special offerings, it would not hurt your business if you would launch one of your own.

 It can give you the chance to deal with complaints as soon as possible

If you are active in your social media accounts for your business, online PR disasters can be avoided. When there are complaints about your business, you can investigate it thoroughly. If you find out that the fault comes from your side, you can contact the customer and apologize directly. Or you could also offer a solution if you have any.

There are so many things social media can offer you in order to make your business better. If you know how to use your resources wisely, everything will just fall into place.


3 Easy Ways To Make Social Media Work For You And Your Business

The world of business is very competitive. It’s a dog eat dog kind of world and as they say “when the going gets tough, the tough get going”. That’s how one should condition his own mind if he wants to succeed and stay successful. No sulks or losers are allowed to dabble in the business world – might as well pack up and go home! Being on top would rake in more investors and the company’s monetary value will increase. It would also mean your business would expand, more branches/offices opening up and more responsibilities. But before all those can happen, let’s focus first on how we should market the business to gain its popularity.

Social Media, being one of the most popular mediums we have right now, can work very well for you and your business. It’s basically free advertising! Well, not all the time, but even if you do shell out a couple of bucks, it should be worth every cent of it since it’s got a wide coverage. It’s capability to reach out to your targeted audience and beyond that is a big help towards your business. Here are a few pointers on what you should basically keep in mind in your first step to advertising via social media:

1. No such thing as a (totally) free publicity

When we mention the word “spend”, we automatically think the cost might be too much. However, the type of spending you might do for social media marketing would surprise you compared to that when you spend it on print media—it would cost a lot less. Sure you have to spend for graphic artists, content writers and pay the social media sites to give your ads a bit of a boost, but when it comes down to cost cutting, social media marketing should be considered. The cost of having to put up billboards and signage for your business in different areas are ten folds larger than what it should cost you to pay for social media advertising!.

2. Be strategic because people still read

Yes, people read and appreciate, so hire the best graphic designers and content specialists/writers. Hire the right people to make your social media ads eye-catching. To attract audience your social media posts should be visually stimulating! People will not tolerate garbage content. They have to feel some sort of connection to the product they are seeing advertised on social medias and they have to be able to relate to it, so might as well consider being a bit realistic and don’t let your content writers and graphic artists go over the top in the marketing agenda. Provide contents that are informative, inspiring and entertaining at the same time. Be as realistic as possible without compromising the “charm” of your ad. Use taglines that are short yet catchy and can describe your business in less than, say, four words. Hashtags are useful tools for social media marketing, too, so you might want to use them (since everyone else does). Like taglines, they should be kept short and catchy, describing your business in just a few words and should also be unique as much as possible.

3. If you want to be heard, learn to listen too

Listen to your audience. Find out what they are saying and what they want so you can use that for your marketing strategies. Do not underestimate your audience and their expectations of what they might want to read. Social media has raised the bar of social awareness, therefore it would be very easy for the public to criticize and compare so be sensitive to your audience and their constructive criticisms.