LinkedIn is a social media platform that has risen to the top of professional and entrepreneur networking sites in recent years. It now has over 700 million registered active members. Since the outbreak of the COVID-19 pandemic, many have migrated to online work-from-home mode, increasing the importance of LinkedIn even more. Now, if you really want to increase your presence on LinkedIn and elevate your game to another level, then you need to get in touch with LinkedSuperPowers. This is where Dennis and Emily come in. LinkedSuperPowers is a global Social Media Consultancy that has successfully assisted individuals and businesses in elevating their LinkedIn game for the past seven years. Fittingly, they’ve been mentioned in several high-profile publications such as Forbes, Fortune, Entrepreneur, HuffPost, CNN, as well as other major international publications and various TV Channels.
Dennis Koutoudis is the LinkedSuperPowers’ founder and CEO. He’s a rising LinkedIn master and a Social Selling guru – a successful entrepreneur with a Harvard University certification in Social Media Marketing and Disruptive Strategy. He is also a well-known public speaker. His business ventures led to the formation of LinkedSuperPowers, a company specializing in assisting individuals and businesses worldwide, helping them unleash their “superpowers” on LinkedIn.
Emily Pappas is a social media and social selling expert and a #1 International Bestselling Author. Her commitment to reaching her greatest potential has earned her a household name. She is the co-founder of LinkedSuperPowers. Emily’s efforts have paid off, as she has been featured on some of the world’s leading news and information sites, including CNN and HuffPost. She has worked with the majority of the Fortune 500 corporations and, with her partner, has even ventured into the book sector.
Global Millionaire Magazine recently caught up with Dennis and Emily to discuss their journey as entrepreneurs, and here’s what went down:
Could you please tell our readers a brief background about yourselves and how you started your business?
We were social media marketing managers of various companies from various industries, utilizing mainly LinkedIn to accomplish the unique targets each company we were employed by had. One day I decided with Emily to create a company that could help millions of individuals and businesses accomplish their professional dreams. Hence, LinkedSuperPowers was born!
What are you currently doing to maintain/grow your business?
I network with target prospects through LinkedIn and form strategic professional relationships with them, combined with super targeted PR activities.
What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?
We have mainly grown our business through organic growth methodologies on social media. That being said, we are aware of companies that have utilized paid advertising with good results.
What is your main tactic when it comes to making more people aware of your brand and engaging your customers? How did your business stand out?
Networking with the right individuals through LinkedIn and nurturing those relationships to the point that a solid collaboration is formed. I believe one way we stand out is that we interact with people with a networking mindset and seek win-win collaborations instead of a “sell our services” mindset. After all we are co-authors of the book “The Superpower of Online Networking.”
What form of marketing has worked well for your business throughout the years?
LinkedIn Marketing, most certainly. LinkedIn can become one’s most powerful tool for professional growth if utilized in an effective way. And this is exactly how we help our clients achieve their goals.
What is the toughest decision you had to make in the last few months?
To put our trust in a new promising vendor regarding PR. We’re confident we’ll see a considerable return on investment, though. We’re big believers in constantly re-investing our company’s revenues back into the business.
What mistakes have you made along the way that others can learn from (or something you’d do differently)?
We wouldn’t try so hard to make something work when we had an indication that it wasn’t working. We’d be more flexible to change course, especially early on in our entrepreneurial journey.
What new business would you love to start?
We very recently expanded our service offering to include some super targeted PR efforts for a select number of clients. We’d love to expand this new service offering further.
If you could go back in a time machine to the time when you were just getting started, what would you do differently?
We’d focus more on things that brought maximum results early on, rather than dividing our energy to other things that were not so effective for the growth of our business.
What is the best advice you have ever been given?
Nobody owes you anything in this life. It is up to you and only you to create the life of your dreams.
What advice would you give to a newbie Entrepreneur setting up their first business?
Economic cushions and support from family and others usually very quickly evaporate. In order to achieve professional success nowadays, you need to rely 110% on your own capabilities. And remember, working hard is just not enough anymore. Just think about this: how many hard workers do you know that are barely making enough to cover their expenses? To succeed nowadays, you need to love what you do, have extreme and constant focus on your targets and work in a super hard and simultaneously super smart way.