In the dynamic world of real estate, few professionals possess the combination of expertise, strategic thinking, and a genuine commitment to their clients’ needs. Mark Coronel, the Sales Director at Cubecorp Projects Pty Ltd, stands as a shining example of excellence in the industry. With 17 years of sales experience under his belt, Coronel has made a name for himself as a visionary leader who not only drives results but also prioritises providing solutions to those in need.
Mark Coronel’s journey in the sales industry spans almost two decades, a testament to his enduring passion and dedication. Throughout his career, he has honed his skills in various facets of the real estate landscape, including residential and commercial real estate, project management, project marketing, and investment properties. His proficiency extends to guiding first-time home sellers and investors in the realm of residential investment properties and real estate development.
One of the hallmarks of Coronel’s approach is his belief that sales is, at its core, about providing solutions. This philosophy underscores his commitment to understanding his client’s unique needs and tailoring his services to meet them. Whether it’s assisting clients in finding their dream homes, securing lucrative investment opportunities, or navigating the complexities of real estate transactions, Coronel’s approach revolves around empowering his clients through informed decisions.
Coronel’s reputation as a professional, efficient, and helpful sales director is not just an empty accolade; it’s substantiated by a track record that speaks volumes. Over the past five years alone, he has successfully assisted more than 1,000 clients across Australia in achieving their real estate goals. This remarkable achievement reflects not only his expertise but also his ability to build lasting relationships based on trust and mutual success.
Mark Coronel’s multifaceted approach to life extends beyond the realm of real estate. With an unbridled passion for people, he has established himself as a mentor and guide, willingly sharing the wisdom and insights he has garnered throughout his journey. His expertise in sales is matched by his prowess in wealth creation, a skill he fervently believes in sharing with those around him.
Mark Coronel’s legacy in the real estate industry is defined by his commitment to excellence, client-centric approach, and unwavering dedication to providing solutions. With a career spanning 17 years, he has not only transformed the way real estate sales are conducted but has also extended his expertise to impact the lives of others in profound ways.
As a sales director, mentor, and culinary aficionado, Coronel continues to significantly impact the lives of those he interacts with. His dedication to empowering his clients and sharing his knowledge stands as a testament to his role as a visionary leader, enriching the real estate industry and beyond.
Global Millionaire recently had the privilege of engaging in a candid conversation with Mark, delving into his remarkable journey within the industry. Here’s an exclusive glimpse into our conversation.
How did your entrepreneurial journey begin, and what inspired you to join Cubecorp?
For as long as I knew, I was different. I grew up in a traditional Filipino family where my values to work hard and stay honest were instilled early. But I’ve always had an appetite for more, with little side hustles through my schooling and university life that were constantly judged. But I’ve always liked to keep myself busy, and since I couldn’t find satisfaction as an engineer, I was presented with an opportunity to change my life.
Through miraculous circumstances, I was reintroduced to my university mate at Town Hall, the only place where you can get KFC Hot & Spicy, and we had a chat at his office. Don Liang is the CEO of Cubecorp, and he gave me the opportunity to sell properties on weekends. After three weekends, I resigned from my previous job and began my career in Real Estate.
What are the core values and mission that drive Cubecorp’s success?
- Engagement & Empowerment
Our Mission is to educate and empower our clients on their journey to wealth.
Everyone is different, our clients and our staff, and we embrace this to see where people fit and how we can help them achieve what they aim for. We are a platform of engagement with a mantra to never say no to opportunity, and there are always opportunities around us.
What sets Cubecorp apart from other businesses in your industry?
We are not like traditional real estate companies, whereby we don’t just sell houses and apartments. We also specialise in off-the-plan and offer many complimentary services through our different companies and networks.
Finance, Migration, Property Management, Sale and Re-sale of Residential and Commercial Properties, Development, Project Management, Architect and Design Services, Business Development and Accounting, and much more.
We are not limited to Sydney but have offerings all over Australia and in countries like Vietnam, Indonesia, China, Hong Kong, Taiwan, and the Philippines.
How do you envision the future of Cubecorp in the ever-evolving business landscape?
We are a platform for engagement. As the world and markets evolve, so do the demands of our clients. We have a mantra to never say no to opportunities straight away because it is fun to explore and create solutions we do not already have to people’s problems.
Businesses that do not innovate and continue to move forward and grow may be successful in the short term but will not survive to meet unforeseen challenges.
A big example was during the COVID-19 pandemic when many of our friends within the industry struggled to adapt and innovate and, unfortunately, had to close shop.
We envision evolving and positively impacting as many lives along the way as possible, with a target to provide jobs for 300,000 people one day!
What has been your most significant achievement or milestone with Cubecorp so far?
As an agent, I had the opportunity to win a listing for a whole apartment block, with 65 serviced apartments and parking. This was extremely challenging and rewarding, with many important lessons I have reminded myself of in recent deals!
As a company, we will hit our 10-year milestone this month!
How do you foster a positive and inclusive work culture within your organization?
It’s all about energy, in my opinion!
So, we try to put the right people in the right place and encourage personal development throughout our agents’ careers.
Everyone is different, and we encourage that. We are flexible with our work hours and opportunities but clear about our standards.
When we see there is potential in our staff, we nurture that. It’s how I was given the opportunity to become the Sales Director in a relatively short period of time.
We work hard, we play harder, and we reward excellence.
Can you share any exciting upcoming projects or initiatives that Cubecorp is working on?
Absolutely, I’ll share two things if I can.
A big part of our sales offerings are in-house and land, and we all know the challenges of house and land in Sydney.
Scarcity, increased building, increasing labour costs, and a tighter finance market are driving affordability down for buyers and limiting their choices.
So, to offer more options for our clients, we are diversifying our range of investment options to Regional NSW, proudly partnering with TORO HOMES, who have exclusive investor house and land packages in over six estates, including in the Hunter Region! This is regional.
The other upcoming hot investment option is in our nation’s Capital!
This is arguably the dark horse of the property market in Australia for so many reasons, but what people want to know is how good is it? Prices under $400,000, rental guarantees of 7% for five years, AND we are working with only the BEST in the territory, GEOCON, the largest builder-developer in Canberra and the 3rd largest in Australia. I do love these guys, and I love their properties even more!
What advice would you give aspiring entrepreneurs looking to follow in your footsteps?
1. Say yes to as many opportunities.
2. Arrive early. Timing is everything; being on time is late.
3. Work the hardest.
How do you balance work and personal life to ensure overall well-being?
I do get asked this a lot.
If you follow my Facebook and Instagram stories and our CEO, too, you will see the 4 a.m. wake-up, the everyday hustle, the late checkouts from the office, and the fun times with my kids.
I have a family of 4; my daughter Zaza is 6, Henry is 4, and my wife works with me… yes! It can be done… mind you, we do work in different services.
This is not just work for me; it’s a lifestyle. Sometimes, Henry joins me for meetings and inspections, even handing out flyers.
How do I juggle it all? If it’s not on the calendar, it’s likely not a priority.
Where do you see yourself in five years?
Still at Cubecorp, a bigger fish tank, a bigger team, more responsibility, driving the kids to school in brand new G63, then celebrating your 23rd year company anniversary and our 15th year anniversary!