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The World’s First Trillionaires… REVEALED

In light of reports stating Elon Musk may pull out of the $44bn Twitter deal, new research reveals that Elon Musk is set to be the world’s first trillionaire by 2024.
 
A new study from Approve has predicted the world’s first trillionaires by comparing the annual net worths of the top 30 richest people and their annual growth rate to estimate how soon each of them will reach one trillion dollars.
You can view the full study here: https://www.approve.com/the-trillion-dollar-club/
Potential rank for the world’s first trillionaires:

Rank

Name

Industry

Current age

Average annual net worth growth

Estimated year of trillion dollar valuation

Estimated age at trillion dollar valuation

1

Elon Musk

Automotive & Aerospace

50

129%

2024

52

2

Gautam Adani & Family

Diversified

59

121%

2025

62

3

Zhang Yiming

Technology

38

123%

2026

42

4

Mukesh Ambani

Diversified

64

43%

2029

71

4

Bernard Arnault

Fashion & Retail

72

27%

2029

79

6

Jeff Bezos

Technology

57

24%

2030

65

The world’s richest person, Elon Musk, who could possibly be purchasing Twitter, has an estimated net worth of $263 billion with an average annual net growth of 129%. This means his net worth can potentially hit a trillion dollars in as little as two years, at the age of 52.
Gautam Adani & family own the commodity trading business Adani Group (one of India’s most profitable companies). Adani would be a year behind Musk, reaching trillionaire status in 2025, at the age of 62 at his current rate of 121% growth.
At just 38 years old, Zhang Yiming is the founder and chairman of Beijing ByteDance Technology Co, which is considered to be one of the world’s most valuable start-ups. The business is predicted to make Zhang Yiming a trillionaire in 2026, at the age of 42.
Further Findings
  •  Zhang Yiming is set to be the youngest trillionaire, potentially reaching trillionaire status by 2026 when he is just 42, with a 123% average annual net growth.
  • The technology sector is set to produce the most trillionaires, with six of the top ten trillionaires working in the sector. For example, Amazon’s founder, Jeff Bezos ranks in sixth place, potentially reaching trillionaire status by 2030.
  • Bernard Arnault, chairman, and chief executive of luxury goods company Moët Hennessy Louis Vuitton (LVMH), is the only trillionaire in the top ten from the fashion industry, predicted to reach trillionaire status in 2029.

You can view the full research here: https://www.approve.com/the-trillion-dollar-club/
This press release was sourced from Fay McFarlane of Digitaloft
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10 Surefire Strategies That’ll Help You Create A Profitable Facebook Page

What began as a way for Harvard college students to connect with each other has now grown into one of the world’s biggest social networks and the best marketing resource out of all the other social media platforms.

Facebook currently has over 200 billion active users.

Yes, you read that correctly, 200 BILLION users.

Hence the reason why Facebook remains ahead of other social media platforms when it comes to social media marketing. This is also the main reason why I highly recommend all entrepreneurs to get serious about promoting their businesses on Facebook by creating highly engaging Facebook business pages because that will translate to money in your pocket.

So how can you make your Facebook page more profitable?

Simple, you need to attract potential customers by engaging them first on your Facebook page and then eventually driving them to your website. But here’s the thing, you have to do it organically though. Doing this organically won’t cost you anything besides your time and effort. You need your customers to engage with your content because the more organic reach you have, the better your chances are of converting potential buyers into actual buyers.

So the big question is: how can you engage potential buyers? How can you get organic reach?

Well, first we need to take a look at how Facebook’s news feed algorithm actually works first. Then we can take a look at some practical strategies we can implement to increase your business page’s organic reach.

There are a ton of factors that decide which posts eventually show up in a user’s news feed. Adam Mosseri, the VP of News Feed at Facebook, explained in detail how the algorithm works by presenting a real-world problem – he compared it to ordering something for his wife at a restaurant as an example.

Adam broke the explanation down into four steps:

1. He goes over the menu to determine what his options are.

2. He takes into account all of the information that is at his disposal (for example, what does his wife like to eat, is it lunch or dinner time, what’s good at the restaurant?)

3. He then comes up with predictions in his head (for example, would his wife enjoy having salmon for lunch today or would it be weird if he ordered her a chocolate soufflé for breakfast?).

4. After considering all of this information, he’ll be able to then place his wife’s order.

Here’s a quick summary of his explanation:

Inventory – What’s on the menu?

When you first open your news feed, Facebook’s algorithm immediately takes an inventory by reviewing all of the stories posted by your friends as well as the pages you follow which is similar to Adam reviewing the menu.

Signals – Is it lunch or dinner time?

Facebook then reviews all the available data and tries to decide how interested you may be in a particular story. Facebook refers to this information as “Signals”. This is what Facebook uses to rank your content. Facebook takes into account things like who posted the story? What’s the frequency of posts from that person? What’s the average time spent on the content? What phone is the user on? What time was the content posted? What’s the overall engagement the post already has? When was the story posted? Facebook even takes into account your friend’s tags or even recent comments from a friend.

Predictions – Would she enjoy the salmon?

Facebook then uses these signals to create predictions and calculate the probability of specific outcomes; for example, how likely are you to click or comment on a story? How likely are you to spend time or share a story?

Score – Place an order.

After coming up with predictions and calculating the probabilities, Facebook combines all the information it has gathered to calculate a “relevance score,” an actual number that represents how interested Facebook thinks you may be in a particular story.

Adam eventually pointed out that Facebook doesn’t really know how interested you are in a specific story – it’s an educated guess at best. In a nutshell, Facebook’s algorithm uses these four steps to help it decide as to how to rank your content in the news feed.

So what’s Facebook’s ultimate goal for its News Feeds?

Just like Google, Facebook cares the most about its users. Facebook only wants its users to experience high-quality and relevant content.

So how can you boost your Facebook organic reach taking into account its constant algorithmic changes? Below are ten effective strategies.

1. Focus on providing valuable content rather than reach

Going after Facebook’s organic reach can only get you so far. In hindsight, it should just come secondary to providing valuable content because your audience should come first.

When you post Status updates – your primary focus should be engaging your followers and getting likes and comments. When you post links – your primary objective should be driving traffic to your website.

So how do you do that?

Simple, you need an attention-grabbing headline as well as an attention-grabbing photo. The post should also be short; it should just be around 40 characters or less for maximum engagement. Here’s a perfect example from Buzzfeed.

2. Find out what your audience wants

What better way to gain engagement than by finding out what your audience actually wants?

Maybe they want to see photos? Or perhaps they want links or videos?

The best way to find out is through your Facebook Insights which I will explain in more detail later. You need to keep a sharp eye out and figure out which content gets more likes and shares.

Another way is to conduct a voting poll on your Facebook page to figure out what content appeals to them the most. You can create a Facebook voting poll by clicking this link on your page.

3. Build authority

It’s nowhere near enough to just focus on increasing your business page likes because realistically, the number of likes on your page gives no indication as to how the content you post will perform.

What really matters is building authority and a strong presence online because by being an authority in your field, you’ll be able to command your audience to respond favourably to your posts. Therefore, they will be more likely to positively engage with your content.

If you want to increase engagement on your page here’s what you can do:

– Only post content that is relevant to your business and make sure that you post consistently.

Posting about a cute cat video on a business page that sells plumbing tools is just plain dumb and will get you 0% engagement because you’re just posting irrelevant content.

– Promote your Facebook page on your other social media platforms.

If you have a huge following on other social media channels such as Instagram, Snapchat or Twitter, you can leave a link of your Facebook page in their bio section.

– Use your audience insights to track and analyze your organic search.

You need to identify where your weaknesses are by gathering significant metrics to measure your page’s performance. Without this data, you won’t know where to focus your efforts on.

4. Publish compelling content

You need to publish “evergreen content” if you want to engage your followers – a type of content that is always relevant to readers and highly unlikely to become immediately dated.

The word “evergreen” is usually used by editors referring to the type of stories that are always interesting to readers. The idea behind this kind of post is to write compelling stories that can be easily found by search engines while making sure they are always fresh (forever green) without needing to be updated so that your followers engage with your content.

Once you’ve found a compelling post that has gone viral, you can always repurpose that post by taking note of this content and approaching that piece of content and putting a new spin on it, or changing the context. Make sure you publish your repurposed content at different times. This guarantees that there always be some fresh eyes that get to see and engage with this “new” content.

5. Share other people’s compelling content on your page

Another smart way of getting your followers to engage in your page is to look at other similar Facebook pages from across the internet and share their viral content on your page.

Here’s the thing, you can’t just press the share button, and that’s it. Instead, you need to put a different spin on it. A great example is Problogger’s reading roundup of posts related to blogging. It’s a great way of putting a new spin on other people’s engaging content.

6. Post content when it’s the best time to post on Facebook

The best time to post on your Facebook page is when your followers are active on the network. This data garnered by Optimal times shows 20 studies that prove that posting at the best days and times will help you get more traffic, more engagement, and of course, more followers.

This data taken from 20 studies proves that posting at the best times will help you get more traffic, more engagement, and more followers.

Of course, I don’t recommend that you blindly follow this post because every Facebook page is different, I live in Australia, and I find that for my pages, the best time to post is past 5 pm on a weekday as most of my audience are on their phones on the train on the way home and around 3 pm on weekends.

But to make it easier for you, I suggest that you take a look at your Facebook Insights to find out exactly when your fans are online.

You go to your Facebook Insights and go to post, and you’ll see the most popular times your audience visited your page. You can even monitor the social media marketing posting strategies of your competitors by visiting Fan Page Karma if you want to take a peek how your competitors are going.

7. Keep an eye out for the latest Facebook app updates

Just like Google, the Facebook app gets updates all the time. You need to be on top of these updates because there’s always a new feature released and you need to take advantage of these updates so you can master it faster than anyone and be ahead of the game.

Here are some updates worth noting:

Facebook stories: Similar to Snapchat and Instagram stories, Facebook stories are short user-generated photo and video collections that can be viewed up to two times and disappear after 24 hours.

360-degree photos and videos: this feature gives you the ability to capture a 360, panoramic view of pretty much anything you want.

Video autoplay: Facebook users no longer have to manually tap the play button to play a video. You can now watch a video while still scrolling through your news feed.

Facebook offers: This feature enables you to create and share coupons, discounts, and other promotional offers on your Facebook business page.

8. Share your content on your Facebook Profile

If you want to boost post views on your latest post, then you need to first share a post on your Facebook page then share it from the page on your personal Facebook profile.

This is a useful technique for posts that you feel would resonate well with your Facebook friends. There’s also that chance for them to share your content if they like it so your brand will be exposed to a new crowd.

9. Use hashtags effectively

If you’re always on Facebook, then you’ll surely be familiar with hashtags and how they actually work.

But do you know how to use them efficiently for maximum engagement?

After analysing more than 1 billion Facebook posts from over 30 million pages, BuzzSumo discovered that Facebook users are in fact prone to hashtag fatigue. Posts with a lot of hashtags shockingly performed worse than those without.

Therefore, hashtags should be used in moderation – according to online marketing guru Neil Patel only two hashtags maximum should be used in any given post.

Why only two?

After analyzing 200,000 brand posts on Facebook, SurePayroll discovered that interactions were highest when only one-two hashtags were used that’s why.

To make the most of hashtags, your hashtags need to be unique so that it doesn’t get confused with anyone else’s. You can also use your hashtags to search for your content. This way, you’re enabling your users to continue to refer to your past content by carrying out a hashtag search.

10. Run a competition

Facebook contests are an excellent way to establish brand presence quickly.

First, you need to determine the reason for the poll, are you looking to generate more fans or more leads? The answer to this question will decide what you’ll do next.

Next, you need to figure out what sort of competition you need to run. If your goal is to get more emails then you need to establish an email grab system, if your goal is to get more followers on your Facebook page, you can require willing people to follow and like your page before they can enter the competition. Just make sure you have a decent price for the winner of the contest, offering something silly like “exposure” on your Facebook page is not going to get you anywhere.

Don’t forget to review Facebook’s guidelines when it comes to running contests and challenges before you start any contest – you don’t want Facebook to shut down your Facebook page for not following instructions.

Let’s face it, Facebook is an incredible marketing tool.

As long as you put into practice the ten strategies that I’ve enumerated above, you’ll definitely be well on your way to improving your organic reach and generating more income for your business.

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5 Surefire Tips That Can Help Businesses Thrive In The New Normal

Successful business professionals presenting analytical report while working together with colleagues in the modern office

SKYBIZ, the business solutions arm of SKY Cable Corporation, partners with Microsoft’s Crayon Software Experts Philippines, Inc. to help entrepreneurs and enterprise owners shift and grow amid today’s digital age of doing business as it conducted a special webinar event, showcasing the features of the all-in-one business suite Microsoft 365.

Alongside the introduction and demonstration on how to use Microsoft 365 to help in aiding business operations in today’s times, the event, in line with SKYBIZ’s ongoing Grow Together campaign, shared business tips and factors to consider to sustain work progress and productivity.

Here are some key takeaways from the webinar hosted by SKYBIZ and Crayon Software Experts Philippines, Inc. that would help small, medium, and large enterprises grow their ventures to new heights in today’s age of digital transformation:

1) Business alteration and reset

Indeed the pandemic has changed our way of living, including how we do business.

According to Crayon Philippines’ solutions architect Danica Francisco, many businesses are finding ways to make their businesses thrive amid these uncertain times, ushering the new normal in how we communicate and transact with our clientele.

“We’ve seen how businesses changed and shifted focus on making their ventures thrive. I’m not only talking about the large enterprises, even the small businesses. Here, we could see the resiliency of these businesses, some didn’t make it, but others thrived in today’s times,” Francisco shared.

Shifting to digital could be beneficial for many business owners in order to cope with the ongoing new normal set-up and make operations accessible and run more smoothly.

2) People are the driving force behind progress

Despite the ongoing shift in today’s digital transformation, people are still pivotal in driving success for all businesses.

With this in mind, companies and smaller businesses alike should continue addressing the needs of their employees to establish trust and bolster rapport in boosting work productivity.

Plus, considering a more work-friendly set-up for workers, including the implementations of work-from-home or hybrid arrangements, would be beneficial in promoting work productivity and safety.

“It is important for organizations and companies to address their current needs. We know that it is difficult to go to work due to these uncertain times with COVID affecting the transport sector. We need to think of how we can help our people to stay motivated at work,” Francisco added.

3) Real-time collaboration

One of the worries of business owners is how flexible working set-ups would hamper real-time collaboration, with employees now working apart from one another to maintain their safety.

But with the help of modern technology, including the Microsoft 365 business suite, businesses can run smoothly as usual with real-time collaboration applications that would help them interact with one another and continue doing their work together virtually.

Another vital factor to note in virtual real-time collaboration is to introduce a user-friendly interface so all employees, whether tech-savvy or not, can seamlessly conduct business activities without the worry of being left behind.

4) Strengthening digital security

Going digital may also introduce new risks, including cyber threats that would potentially affect one’s business.

From stealing personal information to breaching bank funds, investing in additional digital security measures is key to protecting all crucial data from hackers and other digital perpetrators alike.

5) Taking note of costs

Shifting to digital may also be heavy on the pockets of most businesses.

With costs in the equation, it is apt to find an all-in-one solution to cut costs while enjoying the benefits of virtual real-time collaboration and digital security.

This is where Microsoft 365 enters, providing a business suite for collaborating through its Teams app with access to all of the essential Microsoft Office applications, which is helpful in documenting and presenting their day-to-day progress.

Plus, its security features also ensure companies and business ventures that their vital information is locked in within their system to avoid potential digital threats, whether on mobile or on their computers.

Together with SKYBIZ’ reliable internet connectivity, users can fully utilize Microsoft 365 and integrate it in their day-to-day activities at ease.

Upon subscribing to SKYBIZ’s BIZBB PRO Fiber, it comes with speeds of up to 200 Mbps and free access to Microsoft 365, plus gift vouchers from Grab or ABS-CBN Dash to help in sustaining business growth in today’s digital age.

Business owners can also subscribe to SKYBIZ’s BIZTastic Bundeals, which also come with fiber business internet connectivity, plus access to Microsoft 365 and a free ABS-CBN Dash voucher. Promo is extended until June 30, 2022.

To know more about SKYBIZ’s internet plans and promo updates, visit www.skybiz.com.ph.

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5 Essential Must-Have Skills To Succeed As An Entrepreneur

Any entrepreneur can earn considerably well from owning a firm if things go well. Still, they also take on a significant level of risk—far more than a typical employee of the business. This entrepreneurial risk can take many forms, including financial risk, career risk, emotional risk, and overall business risk.

Because there is so much at risk when it comes to the beginning and maintaining a successful business. There are very particular talents that every entrepreneur should have to be successful. We’ve highlighted five of them below.

1. Communication

Every entrepreneur must have excellent communication abilities. Whether a person is a lone founder or the CEO of a Fortune 500 company, they must be able to communicate effectively with all stakeholders and potential stakeholders who have an impact on the company. An entrepreneur must communicate effectively with workers, investors, customers, creditors, colleagues, and mentors.

If an entrepreneur cannot explain the value of their product, it is doubtful that the business will be successful. They must also be proficient in all modes of communication, such as one-on-one and in-person interactions, group discussions, written communication, and email or internet messaging.

2. Sales

Develop entrepreneur skills in sales. The soft skill of sales is inextricably linked to the communication skills necessary for success. As an entrepreneur, a person must be able to sell everything and anything. A business person must have the skills to sell the idea to potential investors, the product or service to customers, and oneself to employees.

An entrepreneur who can effectively communicate is better positioned to promote their original ideas and products. Entrepreneurs are accustomed to being the first salespeople at their numerous businesses. These selling skills are necessary to demonstrate value to all stakeholders, both inside and outside the company.

3. Focus

Attention is a crucial one among the numerous must-have characteristics for an entrepreneur. The road to success as an entrepreneur is fraught with ups and downs. There are highs from triumphs and lows from disappointments. A successful entrepreneur must be able to focus on staying on track when things become difficult.

This skill is also known as thinking with the end in mind. Regardless of the difficulties an entrepreneur faces, a successful entrepreneur has the attention required to keep steadfast sight of the final objective and drive himself to achieve it.

4. Curiosity

A healthy curiosity has always been the most exemplary business talent. This will prompt you to investigate what your rivals are doing and use new technology to simplify your business and even reach out to new clients. When your only limitation is what you can envision and apply, almost anything is conceivable.

5. Strategy For Business

While a competent and successful entrepreneur must have developed a successful firm, business planning is the fifth most essential talent that every entrepreneur should have. Entrepreneurs frequently attain success in their firms by sheer force of will.

An entrepreneur may develop a company plan on the fly by using good communication skills, sales abilities, a keen focus, and a sense of curiosity. However, while establishing and expanding a firm, the structure and development plan must be founded on strong business sense and talents. Among the traits of successful entrepreneurs, business strategy is a must.

Final Words

These are the top qualities of a successful entrepreneur. While there is no perfect formula for becoming a successful entrepreneur, those who do tend to have mastered the following set of skills: excellent and effective communication; the ability to sell both themselves and their idea or product; strong focus; curiosity to learn, and be flexible; and a solid business plan.

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5 Crucial Ways To Lead A Business Through Crisis

Running a business is already a psychologically complex undertaking under normal conditions. Taking the helm during a moment of crisis and uncertainty, on the other hand, is a whole different ballgame. The Covid-19 epidemic was the type of disaster that may rock the global economy. The sort compels corporate executives to reconsider and rethink our entire strategy for dealing with a catastrophe.

Unfortunately, for many, this procedure seemed more like an autopsy, with you gazing back in regret at what you wished you had done differently. Others were luckily able to eke out a living but are fully aware that drastic adjustments are required. For the business leaders, the previous two years weren’t without their worries; however, the following five tips for leading a business through a crisis will help you.

1.    Keep The Core Intact

A good leader in a crisis will definitely keep the core intact. When the entire economic impact of the epidemic became clear, many businesses promptly furloughed or lay off personnel to save money. If a crisis occurs and the first question your employees have is, “Will I still have a job next week or next month?” they will not be focused or involved in the problem-solving effort.

If your organization conducts onboarding and hiring well — that is. Suppose you invest time and money finding individuals who are a good fit for your company culture. It would help if you acknowledged this as your most valuable asset. If you work in a service-oriented industry, such as the event industry, you understand that the experiences your employees create for your clients are everything.

2.    Deliver Consistently

Even though many obstacles and causes are beyond their control, the most exemplary leaders manage a crisis and accept personal responsibility in every situation. They coordinate team attention, develop a culture of accountability, and build new measures to assess success.

As a business leader, you must be aware of and connected with a daily dashboard of priorities. Leaders should record their top five goals clearly (on half a page or less) and ensure that those above them are on the same page. Examine performance against those things regularly — if not daily, then at least monthly — and ensure that leaders communicate this information with direct reports. At the end of each day or week, go over and update your “hit list.”

3.    Adapt Bravely

Strong leaders anticipate, respond to changing situations, and effectively lead through a crisis. They seek feedback and information from various sources, are not embarrassed to confess their lack of knowledge, and bring in outside experts when necessary. You and your leaders should do the following:

  • Determine what you will not do. Put a stop to primary activities and costs, and prioritize ruthlessly. Make your “what not to do” decisions public.
  • Toss out the playbook from yesterday. The past acts that drove outcomes may no longer be applicable. The most outstanding leaders adapt fast and devise new strategies.
  • Improve (or create) direct linkages to the front lines.

4.    Participate To Make A Difference

No job is more vital than taking care of your employees during a crisis. Influential leaders are aware of their team’s conditions and diversions. Yet, they find methods to engage and encourage their team members by clearly and completely delivering vital new goals and information.

This aspect demands particular emphasis since, while the COVID-19 epidemic is, of course, a health problem, it has also triggered a financial crisis. In this time of continual and intense change, your leaders must constantly reiterate new goals to maintain sustained alignment.

It would help if you interacted with specific team members to lead through a crisis. Reach out to at least five people daily for a “pulse check”; set out a time on the calendar to do so. First, relate on a personal level, and then focus on the job.

5.    Get Prepared To Reallocate Resources

Identify unnecessary costs and programs in various functional areas that might be reduced to save capital and resources during a crisis. Evaluate and identify the significant business drivers and the sales and lead generating areas that are truly pushing the needle.

Prepare to eliminate laggards and underperforming projects while reallocating resources to the stallions that provide the most returns. Everything, large and little, is tracked and managed. Know your numbers and handle them with vigor. Concentrate on critical and consider delegating, automating, or eliminating anything else.

Final Thoughts

Consider taking these actions while leading a business through a crisis; we believe you’ll come out stronger and better positioned as a consequence. As a leader, you must navigate new and shifting priorities with little response time. Small efforts in support and coaching may go a long way toward increasing the effectiveness of your leaders.

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The Big Reason Sydney’s Residential Property Will Be The Winner In This Pandemic

By: Justin Wang

At the beginning of the COVID-19 outbreak, I said that Sydney’s residential properties will become the winner out of this epidemic. This confidence is based on my long-term research and unique understanding of Sydney’s real estate market, and it is based on the “PIA investment philosophy” that I have concluded over the years. I always have great confidence in Sydney’s residential property market. In 2004 and 2005, whilst many people were pessimistic about the market, I said that there was no problem with Sydney’s residential market. The problem was that we lack an understanding of Sydney’s residential properties. During the Global Financial Crisis in 2008, the value of real estate assets in the United States fell by 30% and by more than 20% in the UK. Many international institutions, including the International Monetary Fund, predicted that Sydney’s residential property would suffer the same decline, yet I held the opposite view. And I was right.

The impact of the COVID-19 on the economy is unprecedented. So, why am I still confident in the Sydney residential property under the current circumstance?

The epidemic will have an impact on all assets, however, some will resist the negative impact based on the characteristics of the assets.

One of the characteristics of Sydney residential assets is that the character is mainly based on the internal factors of supply and demand and high development costs. The residential asset is less dependent on other external factors. So when external factors negatively impact the economy, the Sydney residential assets always stand out in the crowds.

The value of Sydney’s residential properties, or their ability to withstand price drops, depends on two demands. One is housing demand and the other is investment demand.

Regardless of the development of the epidemic, people still need housing. When people cannot go to the office to work or have food at restaurants, housing becomes even more important.

Although border closure and the rising unemployment rate will have a certain impact on the demand for housing and rental affordability, 95% of the demand for housing is still there, and it is still very strong. The NSW Government has recently decided to spend 500 million dollars to buy residential properties from private developers to meet the needs of society. Although this is not enough, at least we can see from the government’s action that residential properties are still in short supply.

The second demand for housing is investment demand. I said earlier that the residential properties in Sydney are Noah’s Ark of wealth. The Bible records that when the flood came, the righteous Noah escaped the disaster using Noah’s Ark. Under the trend of economic downturn and wealth loss, we cannot expect wealth to grow. We shall learn how to preserve our wealth first.

In judging whether an asset is suitable as a carrier of our wealth and to ensure the longevity of our family wealth, we need to consider the following aspects: 1. Whether the ownership is permanent; 2. Whether the asset can maintain its value; 3. Whether the asset can appreciate. 4 Whether the asset can generate passive income.

Those assets are quite limited and examples of those assets are cash, stocks, shares, gold, collection, etc.

Cash has permanent ownership, but it cannot appreciate or maintain its value. Under normal circumstances, it will depreciate due to inflation. Normally cash deposits can generate income by gaining interest. However, when the epidemic caused an economic downturn, the interest rate kept dropping to a record low level. If the global epidemic cannot be controlled, the interest rate will remain low for a long time, we may even see a negative interest rate. If a person has a deposit of $ 2 million in the bank and the interest is 3%, then he can live with $ 60,000 per year. If the deposit interest drops to 0.5%, the interest will suddenly become $ 10000 which is not enough for him to live. If he wants to maintain his living standard, he has to make good use of the principal. From this perspective, the cash had devalued. Governments all over the world are borrowing heavily to issue more money, resulting in a huge deficit. Who will make up for this black hole? The easiest method for governments is through the depreciation of the existing cash deposits. On top of that, some people say that the world’s debt will be paid by the entire generation. This means that the interest is likely to remain low for a long time.

For stocks, it’s needless to say, not only may the stock price fall, but we may not expect to receive any dividends in the near future either. However, a lot of public companies may go bankrupt, then the value of their stocks will become zero. Not even mentioning return, stocks can’t even guarantee ownership.

Though trading stocks are shares issued by publicly listed companies, companies that are not publicly listed and their shares can face the same issue too.

We say the collection market flourishes when times are good because everyone has money. Now that everyone has no money, many companies can no longer survive anymore, and life can not be carried on in the same way. Under this circumstance, the collections naturally will not appreciate. The collections are merely embellishments of economic prosperity unless they have significant value to human heritage and history. 

What about gold? I have never advised people to invest in gold. Though the ownership of gold can be guaranteed, it cannot be preserved, appreciated, and it cannot generate passive income.

What about real estate? Commercial real estate, retail real estate, and tourism real estate are already facing problems. And the problem will not get too much better after the epidemic. Because the epidemic has changed the way we work and consume. The longer the epidemic drags on, the bigger and stronger this change will be, and the world will not be the same again. E-commerce and the home office has already become a trend. This epidemic has made these changes come faster and more thorough. So in the foreseeable future, the world no longer needs that many offices and retail stores. For the shops and offices that lost their tenants during the epidemic, it will be difficult for them to find the same rental demand as before. It will take a long time to find new ways to use those office buildings and shops.

No matter what happens in the world, people must have a home. When the border was closed, some people could not enter the country. But for people who remain in the country, they must have a home.

Residential property as a form of real estate will never lose its advantage. As its ownership is permanent, and its living function will never disappear. Because of the epidemic, people may choose to order food online, shop online, or work online, but those activities need to be done at home, so the value lost in commercial properties is being transferred to the residential properties. From this perspective, the residential property has gained a new utility value because of this epidemic.

When disaster strikes, no one can escape its impact, so does Sydney’s residential property market. Many people worry about whether this epidemic will affect their rental income. The impact will definitely be there, but even if it does, it will not affect Sydney’s housing market being the winner in the wealth race.

Interest on long-term deposits is less than 0.5% p.a only.

The yearly return on government bonds is only 0.75%.

Stock dividends can not be counted on at all,

Business operations are very difficult.

Only Sydney’s rental market has a return of 2.5-3% after deducting 1% of outgoings. Even if the vacancy rate rises to 6%, which is double the historical average vacancy rate, the rental return rate can still reach 2.35-2.5%. This is still considered a good return compared to other investments.

If we see Sydney’s residential property as an asset, not only we need a stable rental income, we also want capital growth. There are five Don’ts in PIA’s business philosophy. One of them is not to make subjective judgments on the market. Here I will not say when the house price will grow back and how much it will grow. But here we can give you a few tips and, you can think for yourself.

1. Under immense financial pressure, the residential housing prices in Sydney have not fallen so far.

2. Two of Australia’s major construction and real estate industry associations have joined forces to lobby the government to provide tens of billions of dollars to support property development. The reason is not just to stimulate the economy, but responding to real demands.

3. The government has started to discuss canceling stamp duty to stimulate residential property sales. Although the sales of off-the-plan properties are not good at the moment, we are not seeing a significant drop in land prices. On the contrary, because of the epidemic, and the stricter building standards set out by the government, the construction cost has begun to rise. If the land price does not fall, and the construction cost increases, there is no room for property prices to fall.

4. Although it is estimated that net immigration will decrease in the future due to the epidemic, the facts may be on the contrary. Some people currently living overseas with an Australian permanent residency visa will return to Australia because of Australia’s ability to keep the epidemic under control. In addition, as Austliaa built upon immigration, increasing immigration is the best way to solve the crisis and revitalize the economy. This happened in the past, so it will happen this time. The only difference is that this time only the high net worth immigrants who create job and investment opportunities will be welcomed. Those who are only there to get welfare payments or do low-end jobs will be kept out.

5. News from today says the Government is considering priority entry of international students into Australia.

Because international students will not only affect Australia’s education export industry they will also boost the real estate market again.

When the government announced the mandatory closure of multiple industries, it was specifically mentioned that the construction industry will be business as usual. When easing the restrictions, the open home inspection is among the first batch of restrictions that have been lifted…..

I personally feel that the prosperity of Sydney’s residential property market will come sooner than most people think, and the real estate industry will recover faster than many other industries.

Some people say that living through this COVID -19 is like being through a world war. Then you may wish to take a look at the historical data on and how property prices in Australia have risen right after the First World War and the Second World War.

The above is just my personal opinion for your reference only.

Disclaimer: the above article contains information about PIA and the investment philosophies of its founder and MD, Justin Wang. The information and material are purely for information and general marketing. In reviewing this document you acknowledge and accept that no representation or warranty in any way whatsoever and howsoever is meant or intended in or from any information or material appearing at any time and you do not rely on such. Persons reading this document should always rely on their own independent advice and judgment, and further in making any inquiry with PIA or its employees the enquirer may not rely on any statement whether in writing or verbally made by any members of PIA unless PIA confirms in writing.

Source: PIA

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5 Realistic Tips To Build A Successful Startup Business

Getting into the business world is not easy because it comes with many risks and chances. Most entrepreneurs think that having a business plan, some capital, and a workforce is enough to survive in the market. The case is not so. Even the most confident entrepreneurs who have all the resources to maintain a strong position in the competition fail. This is because they do not consider the minute things that will determine their position in the market.

Here are some essential points that can make your business an instant hit with the masses:

Overestimate the Expenses and Underestimate the Revenue

Keep this in mind; there is a high chance that your expenses will exceed your expectations, whereas your revenue will realistically be relatively less. When you are conservative with numbers, your ability to accept reality is weak. Therefore, it is better to estimate figures that will not be shocking for you and not put your morale down.

Let Your Customers Create Your Business

No one is a bigger marketing genius than the customers. It is up to them to decide whether something is worth staying in the market or not. Do not get into a guessing game while assuming what your customers might be looking for. Instead, do the market research and actually find out the current demands of the people. Talk to them and identify their problems and their needs.

Know Your Competitors More Than You Know Yourself

Stepping into the market is definitely not easy. You need to know what you will be facing. It would help if you won the hearts of the consumers, so you can be a step ahead of your competitors because that will make your business stand out in the crowd.

Keep Discovering New Cost-3Effective Method 

Obviously, there is no success in the business until a handsome sum of money hits your bank account. One of the best saving methods is discovering new and reliable techniques to save your cost and increase your profit.

Keep Learning During the Process and Never Miss on Expert Advice

Remember that the process of learning never comes to an end. You will keep discovering new methods, and innovative creations will continue to pop in front of you. If your first formula was a success and ensured a good running of your business in the first season, then the second one doesn’t have to do the same. You might need to strike a new chord to maintain your success.

Keep the points mentioned above in your mind, and you are good to start your venture. Make sure that you never run out of capital to cover up for small losses, which might sum up to create a massive problem in the future.

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How To Style Your Property To Get The Best Property Sales Result

The Sydney real estate market has really taken off and has become very competitive. To get buyers’ attention and secure sales, your property must stand out.

Property styling is essential in achieving this. Beyond being a visual selling tool, property styling allows prospective buyers to see the full potential of a space and envision their future home. It is about capturing their imagination with rooms styled to reflect their ideal lifestyle and trigger that urgent desire to purchase.

Deciding on how to style is a task which experienced property stylists are equipped to help you with. Armed with interior decorating and design expertise and a keen understanding of your target market, they know which look will suit your property and delight your potential buyers.

To ensure the best results, here are key points to remember

1. Style to complement your property and attract your target market

Before selecting a particular look, one must ask the following questions – Who is the target market, and what makes them tick? What look and kind of lifestyle appeal to them? What type of property is being presented? The answers to these questions will determine which look to choose.

As each project is different, we at Valiant Property Styling enjoy this initial stage. One day, we’re creating a coastal luxe look for an up-market coastal penthouse unit. On a different day, we’re doing a traditional look with modern touches for a heritage home.

With the growth of urban units, one of the styles we often use is ‘contemporary.’ This look does wonders for city apartments aimed at young middle-class families. It’s modern, practical, and effortlessly flatters a wide range of properties. Its versatility allows for a variation of looks – you can do luxe, chic, or even arty – and it appeals to a wide range of potential buyers.

2. Play up the property’s best features

Each property has features that make it special and give it character. It is one thing to recognise these; it is another to know how to highlight them. There are subtle yet effective touches to bringing out the potential of these amazing features and adding that extra dimension to a space.

The property boom has brought many brand new apartments and units into the market. Two amazing features these tend to have in common are great views and/or generous light beaming through the space. There are different ways to take advantage of these, but some our favourite tricks are:

– The use of low furniture pieces with slender legs
– Furniture with reflective surfaces such as marble tabletops, mirrors, or pieces with shiny finishes.
– Introduction of a mirror to amplify the natural light in the room
– The use of light colour

3. Picking the correct furniture sizes

It is vital to use appropriately sized furniture to showcase the optimal use of space and further play up its best features. A small room doesn’t necessarily mean you should use small furniture or a large room and big furniture. Using the wrong scaled furniture only highlights the room’s weaknesses and misses the opportunity to showcase its real potential.

For small spaces, many assume that small furniture and accessories are the way to go. On the contrary, a few strategic large pieces can do wonders in widening the feel of the space. For example, a rug that spreads all the way under the lounges creates an illusion of a larger lounge room. Additionally, using rounded edge pieces, like a round coffee table, help create flow. Edges can slice up a room and make it feel even smaller.

When it comes to larger spaces, it’s about furniture positioning. One trick is to float furniture off the wall and arrange pieces to form living spaces within large floor areas. This way, you don’t leave blank spots, and you create a sense of coziness and intimacy while allowing potential buyers to feel the largeness of the room still.

4. Create consistency throughout the home

Having one style applied throughout the property creates a strong sense of continuity and brings different parts of the home together. Doing otherwise disconnects one room from the other. It’s important to create that cohesive viewing experience and present the property as a whole, no matter the size of the property.

5. Leave ample space for people to walkthrough

Part of styling property is finding that balance of empty and filled space. The rule is to allow a little more than enough space for people to move open for inspections comfortably. The aim of property styling is to enhance to fill every space with furniture or accessories.

6. Enhancing with the right accessories

Accessories are always a lot of fun. Like icing on a cake, it’s amazing to see how the space comes together once the little details are added. To maximise the effect accessories can create, balance is always needed. One can easily over accessorise and distract viewers from seeing the features of the space, while with under accessorising, you miss the opportunity to bring a space to life.

Always remember, styling to sell a property isn’t just making a space look beautiful; it’s bringing the correct design elements together to appeal to your buyers. Make sure this is done well to enhance your selling prospects and get the best results.

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3 Simple Ways to Fatten Up Your Wallet

By: Michelle Baltazar

Just like your body, there’s no point putting your purse under a crash diet. Slowly but surely, getting rid of high-sugar expenses is the way to go.

What happens if your bank account is fat-free? When you count the minutes to your next paycheque? Or maybe your credit card blues are starting to give you the twitch?

Don’t stress. Millions of Australians are in the same boat. According to research, many are weighed down by their mortgage payments, mounting credit card bills, and rising prices of just about everything (food, petrol, and alcohol included). No wonder there are plenty of Aussie battlers!

But with the new year comes a new chapter in your life – a good excuse to scratch your money problems in 2022. Here are three tips from the experts.

1. Don’t go ‘cold turkey’.

Find out what you can cut from your expenses and what you can’t – but go slow on changing your lifestyle or else you’ll revert back to old habits, says experts.

For example, if you buy coffee from your favorite deli every morning, cut it down to only twice a week (to coincide with the days you really need a pick-me-up).

New year’s resolution? Buy your own percolator and coffee beans. It’ll cost you a fraction of what you usually pay and you can avoid those long 9 am queues.

2. Visit the markets.

For sightseeing on a lazy Saturday morning, go to the Bondi Markets, the Glebe markets, or the one in Paddington. But for a serious “oh-my-god-I-can’t-believe-how-cheap-it-is” feeling, go to Paddy’s Markets or somewhere away from the city (like the suburban markets of Blacktown and Flemington).

In Paddy’s Markets Chinatown for example, a bag of snowpeas cost $2 (can cost double that at major groceries), or a punnet of strawberries for $1 ($2.99 in groceries), or a bag of mushrooms for $2 (can be $4 for the same bag in groceries).

Markets are also great for buying birthday and Christmas gifts. Pre-loved items that look good as new are a-plenty. In Blacktown markets, for example, one happy buyer snagged an uber-cool lamp for $5 while another bought a rare, retro doll for $2. Less practical but more memorable than the usual soap and shower gel set!

3. Get running

Research shows that all types of exercise can help keep your brain sharper than if you didn’t do any exercise at all. Aerobic activity (gets your heart pumping for more oxygen) also prevents you from getting mental-related illnesses in the future. It has something to do with the synapses in your brains remaining connected and fired up with regular exercise.

Why is running a money-saving strategy? You don’t need a gym membership for it and you can save on huge healthcare bills in the future. Oh, running to your favourite store during a sale doesn’t count as exercise. Sorry.

Source: The Australian Filipina

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How To Attain Your Life Goals Through Self Improvement

Always remember that as long as you are alive, you can change your ways and succeed in life. You have the power and the opportunity to do what you want and be the person you want to become. If you want to improve yourself and achieve your goals, you should follow these self-improvement tips.

  • First and foremost, you need to accept that you need to take full responsibility for your self-improvement. You need to know your true self, the things you’re interested in, and how you’re going to actively pursue them. If you don’t have any idea where you should go, you’ll definitely end up where other people want you to go.
  • You need to set realistic goals and stick to these objectives as well as find ways to achieve them. Such a thing, however, is not enough.
  • Learning continuously is also important. There are skills and techniques that you can adapt to improve your life. Never stop learning. Many people know how important this tip is. You need to continue learning in order to succeed.
  • Look for effective ways to learn new things and improve your skills. Realizing the power of learning can encourage many people to become better in various ways and achieve what they really want. Remember that if you learn new things enthusiastically, you’ll achieve self-growth and succeed in living a more content life. You will become happier and live the kind of life you have always wanted.
  • You also need to change your bad habits. There are many times when a person’s life is dominated by bad practices. If you really want to become a better person, you need to change these habits and stick to the positive changes you’ve made.
  • Being persistent is also important. Some people give up too easily. Always remember that your perseverance will serve as the driving force that will encourage you to do things you think you cannot do.
  • When you focus on a goal, it is important to keep your mind on it. Don’t let yourself get distracted by other goals. Many people cannot focus on anything related to work for a long period of time. It is difficult to do especially since our culture is full of reasons and distractions that force us not to bother a lot with attaining real success.

There are a lot of excuses that we can say so that we don’t do anything productive. If you want to improve yourself and achieve your goals, you need to prioritize every action. Even when you’re not seeing any major progress, you should keep going towards the completion of your goal.

Keep at it and you’ll reap the rewards in the end. There are self-improvement books that provide life-changing ideas and advice that you can integrate into your life. Discover and learn things that can benefit your pursuit of self-improvement. Always remember that learning new things can do you a great favor. Continuous education will certainly help you succeed.

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5 Surefire Ways to Protect Your Mental Health During COVID-19 Pandemic Outbreak

While you’re in a global pandemic, it’s natural to feel that you’re letting your mental health slide during this stressful period. Not interacting fully with others face-to-face, having to conform to new guidelines that may seem foreign to you, and working at home may leave you feeling unsettled and that life has become beyond your control. This, although it may be common, can be dangerous if you don’t take the time out to give your mind a rest. Therefore, here are 5 ways you can be in control and protect your mental health in these uncertain times.

1. Take a stroll through the park

Going for a walk (unless you’re self-isolating) is a great way to cool your mind down after a struggle. Getting a breath of fresh air and exercising not only stretches out your muscles thus relaxing the body but going outside and looking at the green in one’s surroundings is scientifically proven to improve your mood, by the brain releasing endorphins, a chemical that reduces sensitivity to pain and makes one happy.

2. Try and laugh more

Listening to or reading a few jokes is an easy pass to become happier and more relaxed. Laughing reduces anxiety and burns a fair number of calories, for those who are wishing to slim down during the pandemic. Also, research suggests that laughter improves the activity of NK cells, a type of cell in the immune system that takes part in combatting tumours.

3. Express your feelings

Bottling up your emotions is never a good idea. Venting your frustrations and negative emotions to a friend or family member instantly lifts a weight off your shoulders. Even if you can’t find a person to talk to, you can write your emotions down on paper and tear them up. Sharing your thoughts and worries helps you reason with the problem and getting a second opinion may help solve it.

4. Eat a good meal

It’s no secret that ‘comfort eating’ works. This is because your brain tells itself that you wouldn’t be eating if you were in danger, which then lowers your anxiety. In addition to this, an empty stomach can make you feel much worse, and not eating enough lowers the immune system. Being vulnerable to disease is trouble, especially with Covid-19 about and you need to be ready to combat it so that it doesn’t make you feel worse. Therefore, eating a healthy and satisfying meal is fundamental in keeping your mental health stable.

5. Do something you enjoy

Although with new schedules constantly popping up, you must find the time to do something that makes you happy. While on a work or school break, find something to keep you occupied. It takes your mind away from what’s around you so that you can clear your mind effectively, along with causing your brain to produce happy hormones. Be it watching a cool video, doodling something funny, or even taking a nap, taking time out from your busy day does wonders for your wellbeing.

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4 Millionaire Success Habits That Will Definitely Inspire Your Life

The road to becoming a millionaire is not through those typical infomercials that will make you believe that you will be rich by buying a distressed property and then selling it for millions of bucks. The only thing that you will likely get with them would be eye bags due to lack of sleep. In case you are one of those people who was lured on their false advertisements, you probably have more debt now.

Realistically, the best possible way to become a millionaire one day besides winning the lotto is to work for yourself. This is why most businessmen are brave to face the possible risk of failure, the emotional roller coaster and the vulnerability of the economy because there could be a pot of gold at the end of the rainbow.

To help you get started on your journey towards becoming a millionaire, we have created a rundown of regular habits that successful people normally do.

Create Choices

The average people will usually choose on the existing choices. Successful people will try to examine the existing choices, and they will then create their own choices. In case you are in a particular situation, you will often choose the best case scenario and stick with it. However, if you want to know how rich people think, you may start the habit of analyzing the best possible option and then make this choice available. This is the reason why most millionaires are doing the impossible.

Believe in Yourself

If you want to be a millionaire, you will stumble upon numerous obstacles in your journey. There are people who will disapprove, and there are those people who will criticize you. The rich people look at their opinions as a mere data. They tend to filter the data and look at the things that they can use. The rest of them will be ignored. We do not necessarily mean that you should disrespect the idea of others. We simply say that you should believe in yourself, your ideas, dedication, perseverance and abilities.

Think About how You Play the Game

In case you want to know how to be a millionaire, the way you play the game is more vital than winning or losing. Everyone wants to win. In fact, you will not be reading this if you are not determined to win. However, you should not be playing the game that you are just forced to play. You will need to alter the existing rules, create the arena and win the game on your own terms.

Hate the Comfort

There are some people who once they acquired essential skills they just work hard and stay within their comfort zone. We’re not saying that it is a bad thing; the definition of success differs from person to person. However, if you really want to be a millionaire, you should hate the contentment that is brought in by acquiring new skills. Look at this as a step towards achieving a higher skill. Achievement is a foundation towards another achievement.

Dream big and try hard, there is really no impossible thing for you to achieve. If you are determined to be a millionaire, the right amount of perseverance, dedication, and these habits will guide you on the right path.

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Six Things You Need to STOP Doing if You Want to Be Successful

Becoming successful is already a difficult feat but staying successful is far more difficult. Most entrepreneurs have some sort of idea of what it takes in order to become successful.

But what most don’t have, is an idea of what NOT to do in order to be successful. A number of entrepreneurs spend much of their lives stuck in this conundrum and as a result, suffer highly.

This article lists and explains some of the things entrepreneurs should stop doing in order to be successful.

  • Return to What Didn’t Work

This is one of the most important aspects of what shouldn’t be done for maintaining success. Once something does not work, it should be avoided at all costs in the future. There is simply no point in believing that a certain idea will work the second time when it failed the first time.

  • Change Yourself

Changing yourself in order to ensure success is not recommended. Yes, one should step out of their comfort zone to explore new avenues but this does not mean that they should change their personality and values completely. Staying true to yourself is one of the most basic principles required to be successful.

  • Change Someone Else

Change is inevitable whether it’s for yourself or someone else. However, forcing the issue is not. Changing someone and manipulating them for personal gains and advancement will only result in a loss of respect and trust from the side of the other party. Success should be done in a competitive manner but within the bounds of ethics and morals.

  • Please Everyone

One can simply not please everyone at the same time. There will be many hurdles and individuals in your path to success. Managing them and planning strategies and goals accordingly is essential you stay successful in the long term.

  • Think Short Term

In the history of successful individuals, there has been no such case where the individual thought of the short-term rather than the long-term. It is simply not possible to achieve and sustain success if one constantly thinks about the short term and avoids strategies and planning required to sustain success over a longer period of time. Thinking short-term will only get you so far but looking over the horizon and smarter than your competitors will not only result in personal satisfaction but also financial gain.

  • Look at the Smaller Picture

Highly successful entrepreneurs always devise strategies by looking at the bigger picture. They always have a backup plan or contingency measures that will be implemented if an unfortunate situation or event arises. This ensures success is not short-lived and any potentially threatening scenario does not prove to be catastrophic.

All in all, keeping in mind all of these factors can enable an individual to come back from a debilitating failure. What is needed is an optimistic frame of mind and the will to be better than your previous self.

Photo Credit: Andrea Piacquadio

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5 Small Business Success Tips For Emerging Young Entrepreneurs

Establishing a company might be one of the hardest things that a young entrepreneur could ever do. And starting your business might also be a door to financial freedom however if it doesn’t work out based on your plans it might as well ruin personal finances.

As you build a business, it would be of great importance to have a smart plan to make sure that your personal wealth is being protected. Here are some tips that can help you when it comes to protecting personal finances due to business risks:

Put your eggs in many different baskets

There is a need for you to be prepared for every different situation therefore you should never invest all your money in your business. Allocate your money in different places like in assets, investment, cash, and emergency cash cushion. This emergency cash cushion would be needed for you to fall back on once you need it. Once bad things happen, you would already have money set aside to keep you afloat in tough times.

Hope only for the best and plan for the worst.

Once you are in the world of business, there is a need to hope for the best and plan for the worst. There is a need for you to be optimistic however when shits occur you just have to be prepared. Avoid taking all your money out of cheque accounts to fund all the operational business costs. So that even though one of your businesses fail, you will have other sources of income to continue the business.

You must consider separating your business and personal expenses

This is indeed a must once you are starting a business. With regards to tax reporting, the business expenses are simply deductible from the business income. And also the more deductions that you would have the lesser tax that you are to pay. Just simply open a separate bank account for the business and personal finances.

Learn to manage your cash flow

Running out of cash is one of the reasons why a company fails. Cash flow is considered as a king and so the queen is the documentation. The first financial planning lesson that you must consider once running a company is to have a manageable cash flow. You will be at risk if you don’t know where your money will go and comes from. Just simply create your budget and then stick to it.

Ask for help

Being new as an entrepreneur, you must not forget to track the business expenses and keeping the documentation as well. It would be very important to consider a simple accounting system in order to record as well as track the spending every month for you not to scramble for the information once you need it. Or you might as well use free financial tools once you don’t have the budget in investing in an accounting software. Freelance bookkeeper might be of great help as well.

Those are just some among the best tips about finances that you might consider once you are starting up with your business.

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Entrepreneur Spotlight: Get To Know Eric Siu, The Founder Of Content Intelligence Software ClickFlow

Eric Siu is the founder of content intelligence software ClickFlow. He is also the Chairman of ad agency Single Grain and has worked with companies such as Amazon, Airbnb, Salesforce, and Uber to acquire more customers. He hosts two podcasts: “Marketing School with Neil Patel” and “Leveling Up”, which combined have over 43 million downloads to date. He also speaks frequently around the world on marketing and SaaS. In his youth, Eric was not academically or socially successful, but he was a serious high-level eSports and poker player. He ultimately found how to convert his focus and success in gaming into a very successful career in marketing. He also contributes to Entrepreneur Magazine, Business Insider, Forbes, Fast Company, Time magazine, and more.

Global Millionaire Magazine recently caught up with Eric and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?  

Sure, my name is Eric Siu and I’m an entrepreneur who helps other businesses grow. I have a marketing agency that has served companies like Amazon, Nordstrom, Salesforce, and Uber. I also run a marketing analytics company called ClickFlow.

But before all the business-y stuff, I was a hardcore gamer. I actually spent most of my youth playing World of Warcraft, EverQuest, Defense of the Ancients, Counter-Strike, Quake, Team Fortress, Warcraft III, Diablo, you name it.

My biggest challenge was always that I accomplished much more in games than I did in real life. I had to log off, In games, I won championships, played with the best teams, and accomplished really difficult goals. Not so much in real life. I was constantly written off and had little confidence in myself.

It was only when I figured out how to apply gaming concepts to real-life did things start to transform for the better. That’s why I wrote Leveling Up, to teach others how to do the same.

When did your entrepreneurial flair first reveal itself?

Back when I was still hardcore gaming. I picked up a lot of the foundational habits and skills I wound up using in business. When I think back to why I was able to win gaming championships despite the odds, it was because of consistent, hard, painstaking work. There’s no way I could have gotten there without progressing methodically and patiently.

I actually have a sense of pride when I think back to my gaming days because these accomplishments provided me with foundational confidence that allowed me to eventually succeed in real life and business. 

Thanks to that confidence, I was able to parlay my gaming experience into resurrecting two companies, taking over one, starting a software company, speaking internationally, hosting two podcasts with over thirty million listens (Marketing School and Leveling Up), hosting a reality video series (also called Leveling Up), and guest lecturing at universities on entrepreneurship and marketing.

How did your life look like before being an entrepreneur?

So actually growing up, I was a disappointment in the eyes of my parents. I never cared much for school and I was terrible at sports. In fact, I was almost always chosen last when it came to pickup games. School never made much sense to me because having to wake up, report to someone, and obey a regime based on what others thought I should learn didn’t sit well with me. I wanted to do things on my own terms.

I was always late to catch on to things. I’d always be chosen last for pickup basketball games. I was at the bottom of the food chain when I joined the high school drumline. I was picked on frequently because I was smaller and shy. I was told to “be cool” or to “stop trying to fit in.” I always had trouble summoning up the courage to ask out girls. In fact, I didn’t have my first real girlfriend until I was twenty-six. 

“You’re just not good enough to do that stuff,” I would constantly tell myself. I had an enormous chip on my shoulder growing up and was hell-bent on proving all the naysayers wrong. I tried all kinds of ways, but I just continued to fail over and over. People laughed at me and underestimated me, but I always had my escape: the world of gaming.

And now I play the game of business.

As an entrepreneur, what is it that motivates and drives you?

Honestly, my passion for entrepreneurship is driven mostly because I love it. I love the game of business. Every day I wake up and I’m excited about what I have planned, that’s why I see life as the ultimate game. 

In one word, describe your life as an entrepreneur and explain why.

Vision. With everything I do, I always think of the third and fourth-order consequences. I think being a successful entrepreneur is having a long-term vision, that’s something I try to live out and instill in all my employees. 

What were your top three motivations for starting your business?

Need – I overleveraged myself and had to make it work. 

Passion – I love marketing, SEO, PPC, you name it so starting Single Grain was a perfect fit.

Freedom – I was never a good 9 to 5 employee so I knew I had to start my own business someday.

What would you say are the key elements for starting and running a successful business?

There has to be a good product or service market fit. Otherwise, you’re going to be spinning your wheels for long and you might not know why. Next, make sure you’re thinking about the customer and product first. If you’re making decisions to improve your customers’ experience they will reward you with long-term business and referrals. Finally, I think entrepreneurs need to be willing to stomach some risk. Everything is not perfectly laid out step-by-step like being an employee, there will always be some risk involved, but not as much as what people might think.

What are the three biggest challenges you have faced growing the business and how did you overcome them?

So when I bought Single Grain for $2 and then turned it around there were a lot of challenges on my mind. For one, I was trying to do everything on my own. That’s a recipe for disaster and I quickly learned the importance of outsourcing. Second, I didn’t hire the right people at first. I made sure to level up my hiring processes to fix our talent pool. Third, was just struggling for many years to get the word out about my business and brand. The best way to overcome this last challenge is just perseverance. 

What form of marketing has worked well for your business throughout the years?

We’ve always thought of SEO as our specialty, even ranking #1 at times for Digital Marketing Agency and Los Angeles local terms. We put a heavy emphasis on creating quality content consistently, having a content machine works for us and gets us inbound leads.

As you grew the business, what have been some of the most important leadership lessons you have learned?

I’ve learned that the best quality for a leader to have is selflessness and clearly defining the core values you want your team to uphold. For example, our core values here at Single Grain are growth, long-term vision, integrity, accountability, creativity, and tenacity. We make sure we don’t hire anyone that doesn’t fit this vision and it keeps our mission in alignment. 

What is the best advice you have ever been given?

Done is better than perfect.

What advice would you give to a newbie Entrepreneur setting up their first business?

I’d say don’t put the cart before the horse. I see a lot of new entrepreneurs go out and try and sell ‘courses on how to run an agency’ without ever running an agency. Make sure you take things one step at a time and always think long-term.

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How to Increase Social Media Engagement: A 5-Step Guide For Entrepreneurs

Is your social media page not kicking off the way you’d hoped? Perhaps you wish to share your knowledge with others, or you want to start a career with social media, but you’re not getting enough engagement. Although making an account may seem easy, there are certain things that you need to look out for so that you catch your audience’s eye. Publicity plays a large part in what makes a social media page successful and so you need to do it right. Therefore, here are 5 steps you need to take in order to improve your social media engagement.

1. Have a good layout

Graphic design is the very starting point of gaining engagement. Be sure to give your social media page a clean look that is welcoming to your target audience. Keeping the right fonts, having a consistent colour scheme, and spacing things out helps a lot when it comes to attracting others. Organising things so that your content is both chronological and flows well motivates people to pay attention to what you have to say.

2. Advertisement

Finding ways to promote your social media page in other places such as other sites is a good way to gain engagement. People are more inclined to associate with things they are more familiar with and if they have seen an advertisement about your page somewhere else, they would be driven to see what you offer. Also, it increases your page’s chances of getting noticed among a countless number of others, as your page would then be what comes to mind first because they’ve seen it before.

3. Listen to others when it comes to improvement

When someone has an idea on how to improve your social media page, take it into consideration. It shows that you’re willing to respond to people’s constructive criticism, which will then lead them to respond to you, thus increasing engagement. It shows that you are within reach and that they can level with you, which is rare for sites and pages nowadays. This means more people will interact with you as they feel they can without being pushed to the side.

4. Hold events that the audience can take part in

Putting up an event that others gain from is a fast-track to increase your engagement. Occasions such as conditional giveaways and competitions are very appealing to those who are looking for something to gain. Announcing something that the audience can compete for, be it an actual item or a chance to be promoted on your page, piques the interest of many as they have a chance of winning.

5. Introduce something with a limit

You could put on a one-time-only sale or introduce a product or theme that will only be up for a short time. This gives people the impression that they must go to your page and get whatever it is you have introduced before the deadline. This is because they have the fear that they’d miss out as once something is gone, it’s gone.

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An Essential Guide To Managing Your Remote Team

A little over a year into the pandemic, most professionals have more or less gotten a hang of how to make remote working work for them. In fact, one particular study published by the Harvard Business Review notes that knowledge workers became more productive after the lockdown helped them focus on tasks that really matter and required them to take responsibility for their own schedule. But even then, it can’t be denied that there’s still a lot of things business leaders can do to improve remote work from a management perspective. That being said, here are some tips on how you can better manage your remote teams.

Be smart about meetings

Meetings these days happen on different video conferencing platforms like Zoom, Google Meet, and many more. And while video chats have become an indispensable tool in keeping teams connected, the truth of the matter is they can be pretty tiring and draining most of the time. To alleviate ‘Zoom fatigue’, what business leaders can do is ensure that meetings are short, sweet, and focused. Thrive Global recommends putting a 30-minute cap on meetings to keep them meaningful and productive.

It would also be a good idea for you to have a set agenda, meeting guidelines, and a simple timetable for every matter that has to be discussed. When it comes to less formal meetings and virtual social events that are meant to help employees deal with self-isolation, make sure to keep them open, but not obligatory. If, for example, you are working with an introverted employee, you can ease their anxiety by making phone calls and emails an option alongside video calls.

Pay attention to your team’s financial wellbeing

Employee financial stress has doubled since the pandemic began. In a survey conducted by John Hancock Retirement, the percentage of individuals reporting high levels of financial stress more than doubled from 11% pre-pandemic to 27% since the onset of the crisis. Aside from providing support packages and giving out cash bonuses for good, what business leaders can do is provide financial literacy workshops and budgeting advice.

Surprisingly, CNBC claims that 40% of Americans don’t actually know how credit works and a lot of people may find themselves relying on credit cards in dire financial times. Petal explains how your credit score relies on how much of your credit you use in relation to your total credit limit. This can be helpful when it comes to getting approved for a loan or credit card. By helping your team build healthy spending habits, they’re more likely to be more empowered and driven in the long run.

Manage expectations

During this period of time, it helps to have realistic expectations of what can be achieved by your team. Inc. explains how clearly defining the scope of work, deadlines, and deliverables for each part of a project can help keep individual members focused. To avoid frustration on both sides, try to avoid micromanaging each member’s actions and allow them to work independently. As highlighted in our post ‘3 Ways to Keep Your Business Alive and Thriving’, it would also be good for entrepreneurs to listen to their team’s suggestions and insights about how they can be better managed.

Instead of prioritizing the number of hours worked and overall activity, keep an eye on the outcomes of their assigned tasks, so you can adjust if necessary. Try to keep communication lines clear, and encourage your remote team to ask questions that will give them access to any feedback that they need. Being culturally sensitive and using concise language can also help you clarify any complex details and ensure that everyone’s on the same page.

Overall, remote working is here to stay. To fully harness the multiple benefits it entails, you have to learn how to be smart about meetings, pay attention to your team’s financial wellbeing, and set aside some time to properly manage expectations.

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5 Surefire Ways For Entrepreneurs To Stay Visible During the Pandemic

Starting out as an entrepreneur can be challenging, and with the current limitation toward social gatherings such as conferences, it’s even more challenging. As an entrepreneur, you have to be your own marketing department, PR team, and provide the product. Entrepreneurs should seek alternative ways to stay visible during the pandemic with the lockdown entering into its second year and a considerable skepticism toward physical meetups. In this article, we’ve suggested five ways to stay visible during the pandemic.

  1. Virtual appearances

What seemed strange only a year ago is the new normal for many. Conferences, meetings, and other work-related interactions have moved away from conference halls or meeting rooms into digitals spaces such as Zoom and Teams. Many companies and organizations have started offering digital conferences to stay engaged with their audience or clients, which provides a tremendous new opportunity for entrepreneurs to market themself.

Set out to make a list of companies that could be interested in hosting you on their virtual conference, reach out, and offer to hold a talk, Q&A, Webinar, or Livestream for their audience. This way, you can provide value to someone else in this challenging time and simultaneously expand your network.

  1. Be your own PR agency

Put your knowledge to use by pitching yourself to traditional media. Maybe the local newspaper would run a story on entrepreneurial struggles during the pandemic? Or your local TV station is looking for interview subjects for a case their running? Start out by offering your services as a source. You’ll help someone else in their job and gain free publicity in the process. Sign up for HARO (Help a reporter out), a free tool used by journalists to access sources and a great way to gain some publicity.

  1. Be the connector

Most are in the same situation during the lockdown. Home office or remote working has people feeling isolated and lonely. This can offer a great way to increase your network. Everyone is looking for a way to connect with people through new methods, reach out to your network, and be the connector. Check-in with your network and listen to what they are struggling with during the lockdown. Offer ways for people to connect, collaborate, or brainstorm new ideas. You’ll not only build a massive network but also stack up on some good karma.

  1. Seek out new ways to interact with your following

One of the main ways we market ourselves is through social media platforms like Facebook, Twitter, Snapchat, and Instagram. While these are frequently used for publishing content, they also offer great new ways to interact with your audience through live streams or webinars. What better time to go live than now that everyone is stuck in front of their computers? Try out new ways to interact with your following. Maybe live streams can turn out to be a vital part of your content schedule in the future!

  1. Help companies in the digitalization process

Entrepreneurs and startups often lead the way in digitalization. Use this as a marketing point and create content to help others adjust to a digital environment. Something that might be an everyday activity for you might be a huge adjustment for someone else. Put that experience into action and get marketing value for your brand at the same time.

The Bottom Line

Entrepreneurs need to be flexible and adjust when conditions change. While many might see it as a challenge, these adjustments also provide great opportunities to grow and expand in new ways.

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5 Demand Generation Best Practices to Boost Your Brand’s Awareness

Building a long-term relationship with your customers is as tough as keeping your product in demand. We are all aware that the industry trends come and go so as an entrepreneur so you need to be able to sustain this rapid change.

To be successful in your chosen field, you have to maintain your brand awareness no matter how many large competitors come your way. Following these five practices will help you sustain the challenge and succeed in the long run.

Be consistent in proper communication with your customers

Always be attentive to your customers. As soon as your customers start to express their thoughts about your business, you need to respond as soon as you can so that your customers can feel that their concerns are being heard. This will help you produce the right product that your customers need. A customer will feel happy and satisfied whenever he/she receives the exact product he/she ordered and it arrives without a delay. Especially when the order is packed neatly and every piece is in good condition. This will urge him/her to reorder again and refer you to his/her friends and family.

Provide exceptional customer service

Handling a simple customer query can greatly affect your customer’s decision to buy your product. Aside from this fact, doing an extra mile for the customer will also let him/her feel they are truly valued. To ensure the order arrives correctly, make sure you keep in touch with your customers so you can also check if they encounter any problems associated with their order.

By doing this, you can provide an effective resolution in the early stages. Providing good customer service is a continuous process because your customers may change their minds instantly if you are not able to meet their expectations before, during, and after your transaction.

Be innovative and creative

Both of these qualities can produce a brand that is always tempting to the eyes and attracts the attention of your buyers. Millennials are always looking for new things. From the product you first use at your startup, never be afraid to perform an experiment so you can discover new things to improve your brand. You can always use the same product because you have already built your reputation with that one. You just need to be creative to enhance it so it continues to stand out among other trends.

Learn new sales strategies

Offering tempting promotions can be one of the best sales strategies you can incorporate into your business. This is the traditional way most entrepreneurs are still using because it is proven to be effective. Just make sure the discounts you offer will still generate an income though. You can also use other marketing channels to get better results and maintain your status in the industry.

Create sales metrics

A sales report can help you evaluate the aspects of your product which still requires your effort and attention. This is a smarter method to help you analyze if your sales strategy is effective or not. Your sales metrics also allow you to determine the marketing channel which contributes more to your revenue and which one should be eliminated if it is not working effectively. This is also helpful when you have other sales plans to promote additional income for the company.

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How To Manage Your Wellbeing During A Pandemic

The world has certainly been turned upside down over the last couple of months. These unprecedented times have tested people and the impact of the pandemic will be seen for a long time. This has, however, given people a good opportunity to get to grips with their physical and mental wellness. If you are someone who exercises regularly then you will understand how important it is to a human being’s stability. Our emotional status is often very closely linked with our physical state.

Think about it, if you have a stressful day at work it is compounded by any physical ailment you may be experiencing. Stress is exponentially increased when we are out of balance with our bodies and the current situation has led to a lot of stress going around. We need to make sure that we are keeping tabs on our physical and mental well-being. This article will give you 5 tips to maintaining yourself during a pandemic and hopefully teach you to deal with stress a lot easier.

Here are 5 steps to get you going throughout the day:

Step 1: Wake up and make your bed.

Step 2: Eat a well-balanced breakfast.

Step 3: Take a moment to plan your day (without using your phone or technology).

Step 4: Pick a time to put on your exercise shoes and do it.

Step 5: Put on your shoes.

You do not have to be lifting weight or going for 2 hour runs every day. Simple exercises with simple movements can have a massive impact on your health and mental state. A good rule of thumb is that you should aim for half an hour of exercise every day. Regular exercise has proven to increase your brains ability to process serotonin and norepinephrine. These are the hormones in your brain that manage your ability to deal with stress. Simple exercise and getting the blood flowing can have a tremendous impact on your mood and stress levels. Another vital impact of exercise is that it will give you more energy. It may seem like a contradiction but the more energy you use, the more you actually have. If you spend all day on the couch your body will become accustomed to that lifestyle and you will find it harder and harder to get up and get going. During a pandemic, it is absolutely crucial that you keep your energy levels up because it is hard enough to deal with lockdown in a normal state, doing it while feeling tired and lethargic is much harder. Give yourself the boost you need by training your body and your mind.

Maintaining a healthy mindset is so important at this time. Everyone is dealing with the pandemic in different ways and you will find that those who are able to cope with the hardships are probably those people who have regular exercise routines. Taking care of your body creates a positive atmosphere and you will find that your mental state improves with each day that you spend on the go. You do not have to become a world-class athlete; you just need to get your body moving. Even a simple walk around the block can have massive effects on your well-being.