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Mastering the Digital Landscape: How to Transform Your Brand’s Online Presence in Just Three Months

In today’s fast-paced digital age, a robust online presence is not just a luxury—it’s a necessity. Your brand’s digital footprint is often the first interaction consumers have with your business, making it a critical element in shaping their perception and influencing their decisions. But fear not, for in just three months, you can undertake a transformative journey to grow your brand’s digital presence and unlock its full potential.

1. Define Your Digital Strategy

Before embarking on this journey, clarity is key. Define your digital strategy with crystal-clear objectives. What do you want to achieve? Is it increased brand awareness, lead generation, or improved customer engagement? Establishing concrete goals will guide your efforts and measure your progress.

2. Content is King

A successful digital presence is built on producing valuable, pertinent, and consistent content. Determine the interests and problems of your target audience to begin with. Create material that is appealing and speaks to their wants and desires. Whether it’s blog posts, videos, infographics, or podcasts, your content should provide solutions, entertain, or inspire.

3. Optimize for Search Engines (SEO)

No digital presence can thrive without visibility, and that’s where SEO comes into play. Do keyword research to find the phrases that your audience uses to search. Use these keywords in your website’s content optimisation to raise your search engine rating. Regularly monitor your SEO performance and adjust your strategy accordingly.

4. Leverage Social Media

Social media is one of the most powerful strategies for increasing brand recognition and connecting with customers. Select the social media platforms where your audience is most active, and your brand is compatible. Consistent posting, meaningful interactions, and visual storytelling are essential to success.

5. Invest in Paid Advertising

While organic growth is valuable, consider complementing it with paid advertising campaigns. Advertising platforms like Google Ads and social media platforms provide targeting tools to help you reach your target audience. Allocate a portion of your budget to these campaigns for a quick boost in visibility.

6. Email Marketing

Don’t underestimate the power of email marketing. It’s a direct channel to your audience’s inbox. Craft compelling email campaigns that provide value, from informative newsletters to exclusive offers. Segment your email list to send personalized content that resonates.

7. Analyze and Adapt

Regularly monitor your digital efforts using analytics tools. Monitor KPIs, including website traffic, engagement, conversion, and social media metrics. Analyse the data to identify what’s working and what’s not. Adapt your strategy based on these insights to continuously improve.

8. Collaborate and Network

Building partnerships and collaborating with influencers in your industry can significantly expand your digital reach. Seek out opportunities for cross-promotion and guest posting. Networking within your niche can also help you tap into new audiences.

9. Invest in Professional Help

If you find yourself overwhelmed, consider enlisting the help of digital marketing professionals. Agencies and consultants can provide expertise and resources to accelerate your digital growth.

10. Patience and Persistence

Growing your brand’s digital presence in three months is an ambitious goal. Understand that results may not be immediate. However, your efforts will be fruitful if you are tenacious and patient. Keep refining your strategy, learning from your experiences, and adapting to the ever-evolving digital landscape.
In just three months, you can transform remarkably and propel your brand’s digital presence to new heights. Remember, it’s not just about being present online; it’s about making a meaningful impact in the digital world. Your brand’s journey to digital success begins now.

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Mastering the Art of Empathy: A Leader’s Path to Success

Effective leadership is not merely a position or title; it is a way of inspiring and guiding individuals or teams towards a shared vision or goal. In order to advance, encourage innovation, and maintain a healthy work atmosphere, leaders are essential. Let’s explore the key attributes and practices that can help anyone become an effective leader.

Self-awareness

Self-awareness is the cornerstone of effective leadership. It involves understanding your strengths, weaknesses, values, and motivations. Self-aware leaders can better relate to their team members, make informed decisions, and manage their emotions. They seek feedback, reflect on their actions, and continuously strive for self-improvement.

Vision and Purpose

Great leaders have a clear vision and purpose guiding their actions and inspiring others. They communicate this vision effectively, aligning their team’s efforts towards a common goal. A compelling vision motivates team members and fosters a sense of belonging and purpose.

Empathy and Communication

Empathy is the capacity to comprehend and relate to the emotions of others. Effective leaders are empathetic and actively listen to their team members. They create an open and inclusive environment where everyone’s voice is heard and valued. Clear and transparent communication is crucial for building trust and collaboration.

Lead by Example

Leaders should exhibit the attitudes and values they want their staff to have. Whether it’s demonstrating a strong work ethic, a commitment to ethical principles, or a willingness to take calculated risks, leading by example sets the standard for others to follow.

Decision-Making and Problem-Solving

Effective leaders make well-informed decisions and solve problems efficiently. They gather relevant information, analyze options, and consider the potential consequences. They are not afraid to make tough decisions when necessary, but they also admit mistakes and learn from them.

Delegation

Delegation is a key leadership skill. Effective leaders trust their team members and delegate tasks based on individual strengths and expertise. Delegation empowers team members, promotes skill development, and ensures that work is distributed efficiently.

Adaptability

In today’s rapidly changing world, adaptability is crucial for leaders. Effective leaders are open to new ideas and flexible in their approach. They adjust their strategies as needed and encourage innovation.

Conflict Resolution

The dynamics of any team inevitably involve conflict. Effective leaders address conflicts promptly and constructively. They create a safe space for open discussions and mediate disputes when necessary, focusing on finding solutions that benefit everyone.

Motivation

Leaders encourage and motivate their teams to perform at their highest level. They recognize and reward achievements, provide constructive feedback, and offer support and encouragement during challenging times. Motivated teams are more likely to perform at their peak.

Continuous Learning

Great leaders are dedicated to their own and others’ professional development. They seek opportunities for learning, whether through formal education, mentorship, or self-study. Continuous learning keeps leaders up-to-date with industry trends and best practices.

Being a good leader needs ongoing development, self-awareness, empathy, vision, and a commitment to personal growth. It’s about motivating and assisting others in achieving success, encouraging teamwork, and establishing a supportive work atmosphere. By embracing these attributes and practices, anyone can develop the skills and qualities necessary to be an effective and influential leader in their respective fields. Effective leadership not only benefits the leader but also elevates the entire team to new heights of success and achievement.

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8 Inspiring Ways to Find Motivation and Conquer Hardship Like a Pro

Life’s journey is often unpredictable, marked by peaks of joy and valleys of challenges. In the face of adversity, finding the motivation to persevere can be arduous. Yet, during these testing times, the human spirit has the potential to shine its brightest. The ability to unearth motivation amidst hardship is a testament to the resilience and inner strength that reside within each individual.

Embracing the Storm: A Glimpse into Hardship

Hardship comes in various forms – whether it’s a sudden loss, a professional setback, health issues, financial woes, or the current global challenges that affect us all. These trials can leave us feeling disheartened, overwhelmed, and drained of motivation. It’s easy to lose sight of our objectives, dreams, and ambitions when faced with the weight of adversity.

The Journey Within: Nurturing Inner Resilience

Amid life’s storms, the journey to finding motivation begins from within. Nurturing inner resilience becomes paramount and entails trying to form an optimistic outlook. This involves acknowledging the hardship without allowing it to define our entire narrative. Instead of fixating on the obstacles, the focus can shift towards the potential for growth and learning that arises from challenges.

Setting Realistic Goals: Paving the Path Forward

Setting realistic and achievable goals can provide a roadmap toward progress when motivation seems elusive. These goals need not be grand or far-reaching; even the smallest steps can instill a sense of accomplishment. Breaking down larger objectives into manageable tasks prevents overwhelming feelings and creates a sense of direction and purpose.

Drawing Inspiration from Role Models: A Beacon of Light

Role models – be they historical figures, mentors, or individuals within our immediate circle – can serve as a wellspring of inspiration. Learning about their journeys, struggles, and triumphs can offer valuable insights into the human capacity to overcome obstacles. Their stories remind us that challenges are universal and can be navigated with perseverance and a resilient spirit.

Cultivating a Supportive Network: Strength in Unity

In times of hardship, the importance of a supportive network cannot be understated. Family, friends, colleagues, and even online communities can offer a space for sharing experiences, seeking advice, and finding solace. The power of connection lies in its ability to remind us that we are not alone in our struggles and that collective encouragement can rekindle motivation.

Embracing Change and Adaptation: Fueling Growth

Hardship often demands adaptation – a willingness to embrace change and explore new avenues. While the initial steps may be daunting, the prospect of personal growth and transformation can invigorate the spirit. Viewing challenges as opportunities for reinvention allows us to tap into hidden reserves of motivation.

Celebrating Small Wins: Nourishing the Soul

Amidst adversity, celebrating small victories becomes an essential practice. Whether it’s completing a challenging task, overcoming a fear, or simply finding moments of joy, these wins remind us of our resilience. Each achievement, no matter how minor, is a testament to our strength and affirmation of our ability to weather the storm.

Conclusion: Illuminating the Path Forward

Finding motivation in the face of hardship is a profound journey that unveils the depths of human potential. It is a testament to our ability to transform adversity into opportunities for growth and darkness into a canvas for resilience. By nurturing our inner strength, setting achievable goals, drawing inspiration from role models, cultivating a support network, embracing change, and celebrating victories, we pave a path toward renewed motivation and a brighter future. In the tapestry of life, the threads of challenges are interwoven with those of triumph, creating a mosaic that portrays the indomitable spirit of the human heart.

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The Millionaire Mindset: 7 Ways To Think And Act Like A Millionaire

Thinking like a millionaire may seem daunting, but it is an attainable goal with the right mindset and approach. Many self-made millionaires credit their success to their ability to think strategically, remain disciplined, and take calculated risks. Below are some powerful tips on how to think like a millionaire:

Focus on creating value

One of the fundamental principles of wealth creation is creating value. Millionaires often consider developing products or services to improve people’s lives and solve problems. They are constantly searching for opportunities to create something new, improve an existing product or service, or find ways to be more efficient.

Set specific goals

Another trait of successful millionaires is their ability to set clear and specific goals. Millionaires typically have a vision for where they want to be in the future, and they work relentlessly to achieve those goals. Setting goals helps to keep you focused, motivated, and on track. It also helps you to measure progress and adjust the course when necessary.

Think long-term

Millionaires understand that wealth creation is a long-term process and think accordingly. They are not afraid to make short-term sacrifices to achieve their long-term goals. They are willing to delay gratification and invest time, money, and effort into projects that may not pay off immediately but will yield significant returns in the future.

Be disciplined

Discipline is critical when it comes to wealth creation. Millionaires understand that success requires consistent effort, focus, and discipline. They have a routine and stick to it, even when they don’t feel like it. They avoid distractions and prioritize their time and resources to achieve their goals.

Learn continuously

Millionaires are always learning and seeking new knowledge. They understand that the world is constantly evolving, and they need to be innovative so they can stay ahead of the curve to remain competitive. They read books, attend seminars and seek advice from experts in their fields. They also learn from their mistakes and use them as opportunities to grow and improve.

Take calculated risks

Millionaires are not afraid to take risks, but they do so strategically. They weigh the potential rewards against the potential risks and make informed decisions. They don’t gamble or take unnecessary risks that could jeopardize their financial future. Instead, they take calculated risks that have the potential to yield significant returns.

Focus on the positive

Positive thinking is a powerful tool for wealth creation. Millionaires focus on the positive aspects of their lives and their businesses, even during challenging times. They have a can-do attitude and believe that with effort and determination, people can overcome any challenge. They also surround themselves with positive and supportive people who encourage and motivate them.

In conclusion, thinking like a millionaire is not about luck or chance. It’s about developing the right mindset and approach to achieve success. By focusing on creating value, setting specific goals, thinking long-term, being disciplined, learning continuously, taking calculated risks, and focusing on the positive, you can start thinking like a millionaire and take steps toward achieving financial freedom and success. Remember that success is a journey, not a destination, and every step counts.

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Building Wealth: 5 Surefire Strategies to Establish a Lasting Legacy

Building wealth goes beyond financial success in the present moment. It involves implementing strategies that create a lasting impact, allowing you to establish a legacy that can be passed down through generations. By adopting the right wealth-building strategies, you can not only secure your financial future but also leave a positive and enduring mark on the world. Here are five key strategies to consider:

Develop a Long-Term Mindset

Establishing a legacy requires thinking beyond immediate gratification and short-term gains. Adopt a long-term perspective when making financial decisions. Set clear goals and create a comprehensive plan that extends beyond your own lifetime. Consider your wealth’s impact on future generations and causes that align with your values. By thinking strategically and proactively, you can build a foundation that will sustain your legacy for years to come.

Diversify Your Investments

Diversification is a fundamental strategy for wealth building and risk management. Spread your investments across different asset classes, industries, and geographical locations. This diversification helps mitigate risks associated with market fluctuations and economic downturns. Explore various investment options like stocks, bonds, real estate, and entrepreneurship. By diversifying, you protect your wealth and increase the potential for growth and long-term financial stability.

Invest in Education and Knowledge

Investing in education and continuous learning is a powerful way to establish a legacy. Expand your knowledge in areas such as finance, entrepreneurship, and philanthropy. Stay informed about evolving trends, technologies, and global markets. This knowledge equips you with the tools to make informed decisions and identify new opportunities. Additionally, consider supporting educational initiatives and institutions that align with your values. By promoting education, you contribute to the development of future generations and leave a lasting impact on society.

Practice Conscious Philanthropy

Philanthropy is a cornerstone of legacy building. Engage in strategic and intentional giving by supporting causes that reflect your values and vision. Identify areas where your financial resources can significantly impact, whether it’s supporting education, healthcare, environmental initiatives, or social justice. Establish a structured approach to philanthropy, setting aside a portion of your wealth for charitable endeavors. By leaving a positive impact on society, you create a legacy that extends far beyond monetary wealth.

Foster Intergenerational Wealth Transfer

Transferring wealth to future generations requires careful planning and open communication. Educate your heirs about financial management, responsible investing, and the values that underpin your legacy. Establish a family governance structure that promotes transparency, collaboration, and shared decision-making. Encourage entrepreneurship and financial independence within your family. By fostering intergenerational wealth transfer, you empower future generations to continue building upon the legacy you have established.

Building wealth goes beyond accumulating monetary assets. It involves adopting a long-term mindset, diversifying investments, investing in education, practicing conscious philanthropy, and fostering intergenerational wealth transfer. By putting these tactics into practise, you can create a legacy that encompasses financial prosperity, positive societal impact, and enduring family values.

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The Ultimate Pep Talk You Need for Wealth Building: Believe in Your Financial Success!

Building wealth is a goal many aspire to achieve, but it requires determination, focus, and a positive mindset. This article will provide you with the pep talk you need to embark on your wealth-building journey. Remember, financial success is within your reach with the right mindset and strategies.

Embrace Your Financial Goals

The first step towards wealth building is to set clear and meaningful financial goals. Take some time to envision what wealth means to you and how it can positively impact your life. Embrace these goals wholeheartedly and believe that you are capable of achieving them. Whether it’s becoming debt-free, starting your own business, or building a comfortable retirement fund, having a clear vision will serve as a compass on your wealth-building journey.

Cultivate a Positive Money Mindset

Your thinking greatly influences your financial success. Adopt a positive money mindset by focusing on abundance rather than scarcity. Instead of dwelling on financial limitations, believe that opportunities for wealth creation are abundant. Surround yourself with like-minded individuals who support your goals and can provide guidance and inspiration. Practice gratitude for what you have and adopt a growth mindset, embracing challenges as opportunities for learning and growth.

Take Control of Your Finances

To build wealth, you must take control of your finances. Create a budget and track your expenses to ensure that you are living within your means. Identify areas where you can cut back on unnecessary expenses and redirect those funds toward savings and investments. Educate yourself about personal finance, learn about different investment options, and develop a diversified investment portfolio. Making educated decisions and maximising your financial success are made possible by actively managing your finances.

Stay Persistent and Adapt

Wealth building is not an overnight process. It requires persistence and adaptability. Understand that setbacks and challenges are a part of the journey. Instead of becoming discouraged, view them as learning opportunities. Stay committed to your financial goals and remain disciplined in your wealth-building strategies. Be open to adjusting your approach if needed, as the financial landscape may change over time. Remember, the key is to remain focused on the long-term vision while being flexible in your execution.

As you embark on your wealth-building journey, remember that success starts with your mindset. Embrace your financial goals, cultivate a positive money mindset, take control of your finances, and stay persistent in your efforts. Believe in your ability to achieve financial success, and with determination and consistent action, you will build the wealth you desire.

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Unlocking Wealth and Security: The Power of Property Investment You Need to Know

When thinking about investing in real estate, it is crucial to establish your goals beforehand. Typically, investing in property revolves around two primary objectives: capital growth and rental income. Capital growth focuses on the property’s value appreciation over time, while rental income involves leasing the property to tenants for ongoing revenue. Additionally, some individuals opt for property investment due to the associated tax benefits. To determine the investment objective that aligns with your aspirations, delve deeper into the advantages of each approach. Expand your knowledge and make an informed decision about which property investment objective best suits your needs and financial goals.

Potential for Long-Term Wealth

Property investment has a proven track record of offering the potential for long-term wealth accumulation through value appreciation. Over time, properties tend to increase in value, allowing investors to build substantial wealth and secure their financial future.

The appreciation in property value can be attributed to various factors. Firstly, supply and demand dynamics play a significant role. As the population grows and urban areas become more desirable, the demand for housing increases. Limited supply and high demand lead to upward pressure on property prices, resulting in long-term value appreciation.

In addition, improvements in infrastructure, amenities, and community developments in a particular area can contribute to property value appreciation. Upgrades such as new transportation links, shopping centers, schools, and recreational facilities enhance the overall appeal of the location, attracting more buyers and tenants and driving property prices higher.

While there may be short-term fluctuations or market cycles, historical data consistently demonstrates the overall upward trajectory of property values. By adopting a long-term investment strategy, carefully selecting properties in high-demand areas, and staying informed about market trends, investors can capitalize on the potential for long-term wealth accumulation through property appreciation.

Steady Rental Income

Investing in rental properties offers a valuable advantage in the form of steady rental income. By leasing out properties to tenants, investors can establish a consistent and reliable source of income through monthly rental payments.

Rental income provides financial stability and can serve as a reliable cash flow stream. Unlike other investment options that may be subject to market fluctuations, rental properties offer a degree of predictability. As long as the property is well-maintained and occupancy rates are high, investors can count on regular rental payments from tenants.

The consistent nature of rental income allows investors to cover various expenses, including mortgage payments, property taxes, insurance, and maintenance costs. Moreover, rental income can supplement other sources of income and contribute to long-term wealth accumulation.

Diversification

Property investment offers the valuable benefit of diversification, enabling investors to spread their investments across different asset classes and reduce overall risk. Individuals can achieve a more balanced and resilient approach to wealth accumulation by including properties in their investment portfolio.

Diversification is crucial in minimizing the impact of volatility and market fluctuations. Property investments tend to behave differently from other asset classes, such as stocks or bonds. Therefore, including properties in a portfolio comprising stocks, bonds, or other investments can help mitigate risk.

The performance of property values is influenced by factors separate from those affecting other investments. Economic conditions, local market dynamics, population growth, and supply and demand dynamics play significant roles in property values. These factors often have a limited correlation with stock market movements, making property investment a valuable addition to a diversified portfolio.

Diversifying with property also provides a buffer against potential losses in a specific investment class. If one asset class experiences a downturn, the impact on the overall portfolio can be offset by the performance of other asset classes, including properties.

Potential Tax Advantages

Investing in properties presents numerous tax advantages that can significantly reduce the overall tax burden for investors. By taking advantage of these benefits, individuals can optimize their cash flow and enhance returns on their property investments.

One key advantage is the ability to deduct certain expenses associated with property ownership. Mortgage interest payments and property taxes are examples of expenses that can be written off, lowering the taxable income generated from rental properties. This deduction helps investors offset their rental income and potentially decrease their tax liability.

Furthermore, depreciation is another valuable tax benefit for property investors. Depreciation allows investors to allocate the cost of the property over its useful life, providing annual deductions that further reduce taxable income.

Hedge Against Inflation

Real estate serves as an effective hedge against inflation, offering investors protection against the eroding effects of rising prices. Property values have consistently positively correlated with inflation, making real estate a valuable asset in preserving and growing wealth over time.

Inflation erodes the purchasing power of money, but property values typically increase along with rising prices. As the cost of goods and services rises, demand for housing often intensifies, driving property values upward. By investing in real estate, individuals can safeguard their wealth from the negative impact of inflation.

Moreover, property owners can potentially increase rental income in line with inflation. Rental rates can be adjusted to keep pace with rising living costs, ensuring a steady stream of income that maintains its real value over time.

Potential for Positive Cash Flow

Investing in well-managed rental properties holds the potential for positive cash flow, where rental income surpasses expenses such as mortgage payments and maintenance costs. Positive cash flow is desirable for property investors as it provides financial stability and ongoing investment returns.

Investors can maximize rental income by carefully selecting properties in high-demand rental markets and setting appropriate rental rates. Effective property management, including tenant screening and proactive maintenance, helps ensure a consistent flow of rental payments while minimizing vacancies and costly repairs.

When rental income exceeds expenses, property investors can enjoy several benefits. Positive cash flow can be reinvested in additional properties, accelerating wealth accumulation and portfolio growth. Additionally, it might be a dependable source of passive income, supplementing other sources of revenue and contributing to financial independence.

Positive cash flow offers a cushion against unexpected expenses or periods of vacancy, allowing investors to navigate challenges without significant financial strain. Moreover, it enhances the property’s overall value, making it an attractive asset for potential buyers or investors seeking to expand their portfolios.

Control over Investment

Property investment empowers individuals with control over their investments by providing a tangible asset that can be actively managed and improved to enhance its value. Unlike certain forms of investments that are intangible or rely on external factors, property investment allows investors to influence the performance and profitability of their assets directly.

With property investment, individuals have the opportunity to make strategic decisions regarding property management, renovations, and upgrades. By implementing effective property management practices, investors can attract high-quality tenants, maintain property conditions, and optimize rental income.

Furthermore, investors can actively enhance the value of their properties through improvements and renovations. Investors can increase the property’s overall worth by carefully selecting upgrades that align with market demand and add value. Whether it’s renovating kitchens and bathrooms, improving energy efficiency, or enhancing curb appeal, these actions can positively impact the property’s market value.

Property investment also allows for creative strategies such as property development, subdivision, or repurposing, providing further avenues for increasing investment returns. These hands-on approaches give investors a sense of control over their investments, allowing them to shape their property portfolio’s success and profitability actively.

Leverage with Financing

Real estate investment offers the advantage of leveraging your investment through financing options like mortgages, amplifying your purchasing power, and expanding your investment potential. This ability to leverage allows investors to control a more extensive asset base with a smaller initial investment.

By utilizing financing, such as mortgage loans, investors can acquire properties that may have been otherwise unattainable. This purchasing power amplifies individuals to diversify their portfolios and access a broader range of investment opportunities.

Leveraging your investment through financing can yield multiple benefits. Firstly, it allows for the potential of higher returns on investment. If the property appreciates in value, the return on investment is calculated based on the property’s total value, not just the initial invested amount. This amplifies potential profits and boosts overall returns.

Moreover, leveraging can enhance cash flow by spreading the property’s purchase cost over an extended period. By using financing, investors can allocate their available capital to other investments or use it for ongoing property management and improvements.

However, it is important to note that leveraging carries risks, particularly in instances of market downturns or interest rate fluctuations. Investors must carefully assess their financial capacity and consider potential risks before leveraging their investments.

Potential for Property Development

Property investment presents exciting opportunities for development and improvement, allowing investors to unlock additional value through renovations or expansions. This potential for property development offers a pathway to increased profitability and enhanced returns on investment.

By acquiring properties with development potential, investors can capitalize on opportunities to create additional value. This may involve renovating existing structures, adding new features, or expanding the property’s footprint. Investors can enhance the property’s appeal, functionality, and market value through strategic development efforts.

Property development provides multiple benefits. Firstly, it allows investors to meet the evolving needs and preferences of the market, attracting a broader range of potential buyers or tenants. Investors can command higher rental rates or sale prices by adapting properties to suit modern lifestyles and incorporating desirable amenities.

Additionally, property development offers the advantage of creating equity. As the property’s value increases through development efforts, investors can build substantial equity that can be leveraged for future investments or used to grow their portfolio further.

It’s worth noting that property development involves careful planning, market research, and compliance with relevant regulations. Investors must also consider factors such as cost, feasibility, and potential returns when embarking on development projects.

Investing in properties offers a range of compelling benefits, including potential appreciation, passive income, diversification, tax advantages, inflation hedging, and wealth preservation. By carefully selecting properties and conducting thorough research, investors can unlock the immense potential for building wealth, securing their financial future, and achieving long-term financial success.

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10 Mind-Blowing Keys to Unleash Your Persuasive Powers and Master the Art of Persuasion

Persuasion is a powerful skill that can make a massive difference in our personal and professional lives. Whether you’re trying to convince others to adopt your ideas, sell a product, or negotiate a deal, the ability to persuade effectively can open doors and create countless opportunities. In this article, we will explore the fundamental principles and techniques behind mastering the art of persuasion.

Understand Your Audience

Effective persuasion begins with understanding your audience’s needs, desires, and motivations. Take the time to research, analyse and evaluate your target demographic. What are their pain points? What are their aspirations? By empathizing with your audience, you can tailor your message to connect with them on a deeper level deeply.

Build Credibility

Credibility is crucial in persuasion. When someone appears knowledgeable and trustworthy, people would want to pay attention to what that person is saying. Establish your expertise by showcasing your qualifications, experience, or relevant achievements. Provide evidence and statistics to support your claims. By demonstrating your credibility, you lay a solid foundation for effective persuasion.

Use Emotional Appeals

Emotions play a significant role in decision-making. To persuade effectively, tap into your audience’s emotions. Craft your message to elicit emotional responses, such as excitement, empathy, or curiosity. Use storytelling techniques to create a connection and make your message relatable. When people feel emotionally connected, they are more likely to be persuaded.

Present Compelling Evidence

Persuasion is strengthened by presenting compelling evidence and logical reasoning. Provide facts, data, and examples that support your argument. Use reliable as well as credible sources to back up your claims. Present your information in a clear and organized manner. People who perceive your argument as logical and well-supported are more likely to be persuaded.

Appeal to Self-Interest

One of the most powerful motivators is self-interest. When persuading others, emphasize the benefits and advantages they will gain by accepting your proposal. Show them how your idea or product can fulfill their needs or solve their problems. By highlighting the personal benefits, you make it difficult for them to resist your persuasion.

Use the Power of Social Proof

The actions and opinions of others often influence people. Leverage the power of social proof by showcasing testimonials, case studies, or endorsements from satisfied customers or respected individuals in the field. When people see that others have accepted your ideas or products, they are more likely to follow suit.

Address Counterarguments

Anticipate and address potential counterarguments or objections that your audience may have. You build trust and credibility by proactively acknowledging and providing satisfactory responses to these concerns. This approach shows that you have carefully considered different perspectives and strengthens your persuasive argument.

Utilize Persuasive Language

The language you choose can significantly impact persuasion. Use positive and powerful language that inspires action. Highlight the benefits and outcomes using words like “imagine,” “achieve,” or “transform.” Additionally, employ rhetorical techniques such as repetition, metaphors, and analogies to make your message more engaging and memorable.

Active Listening and Adaptation

Persuasion is a two-way process. Practice active listening to understand your audience’s concerns, objections, and feedback. Adapt your approach accordingly. Showing genuine interest and responsiveness builds rapport and increases the likelihood of successful persuasion.

Practice and Continuous Improvement

Practice and continuous improvement is the key to mastering the art of persuasion. Seek opportunities to practice your persuasion techniques in different settings. Consider your achievements and setbacks, and draw lessons from both. Observe and study effective communicators and influencers to gain insights and refine your own approach.

In conclusion, mastering the art of persuasion requires understanding your audience, building credibility, appealing to emotions, presenting compelling evidence, and employing various persuasive techniques. With consistent practice, adaptability, and a genuine desire to connect with others, you can become a master persuader and achieve remarkable results in both your personal and professional endeavors.

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Unlocking Wealth-Building Potential: 6 Powerful Strategies for Harnessing the Benefits of Debt

When it comes to personal finance, the conventional wisdom often revolves around the importance of avoiding debt. However, not all debt is the same, and there are situations where debt can actually be a powerful tool for building long-term wealth. This article explores how strategic and responsible debt management can contribute to your financial success and help you achieve your long-term goals.

Leverage for Investment

Debt can be a leverage tool to invest in assets that produce income, like real estate or stocks. By utilizing borrowed funds, you can amplify your investment potential and benefit from the growth and income generated by those assets. For example, taking a mortgage to purchase a property you can rent out can provide you with a consistent stream of rental income while also allowing the property to appreciate over time. This can significantly increase your net worth and build long-term wealth.

Capitalizing on Opportunities

Debt can enable you to seize lucrative opportunities that would most likely be out of reach due to limited capital. Whether it’s starting a business, expanding an existing one, or pursuing an advanced degree, taking on strategic debt can provide the necessary funds to pursue these endeavors. Investing in yourself or your business can enhance your earning potential and open doors to higher income and greater wealth in the future.

Building Credit History

Establishing a solid credit history is crucial for long-term financial success. Responsible borrowing, such as using and repaying credit cards on time, can help you build a positive credit profile. A good credit score opens up various opportunities, including access to low-interest loans and favorable terms for major purchases. These advantages can empower you to make smarter financial decisions and leverage debt to your advantage when needed.

Tax Benefits

Some types of debt, such as mortgage loans or student loans, can offer tax advantages and potentially save you a lot of money in the long run. For instance, mortgage interest payments are often tax-deductible, reducing overall tax liability. Student loan interest deductions can also provide relief while you pursue higher education. By leveraging these tax benefits, you can optimize your financial position and allocate those savings toward other wealth-building strategies.

Enhancing Cash Flow

Strategic debt management can enhance your cash flow and create opportunities for investment or business growth. For instance, taking advantage of low-interest rates by refinancing existing loans can lower your monthly payments, freeing up additional funds. This extra cash flow can then be utilized to invest in income-generating assets, contribute to retirement accounts, or pay off higher-interest debt. By optimizing your cash flow through debt management, you can potentially establish a solid foundation for long-term wealth accumulation.

Diversification of Assets

Using debt to diversify your investment portfolio can be a prudent strategy. By diversifying your holdings across various asset classes, you reduce the risk of being overly reliant on a single investment. For example, taking on debt to invest in stocks, bonds, or other investment vehicles can help you create a well-rounded portfolio that is better equipped to weather market fluctuations. Diversification can lead to more stable long-term returns and protect your wealth from significant losses.

While debt carries inherent risks, it can also be an incredible tool for building long-term wealth if used responsibly and strategically. By leveraging debt for investments, capitalizing on opportunities, building credit, enjoying tax benefits, enhancing cash flow, and diversifying assets, you can create a solid foundation for financial success. However, it’s crucial to exercise caution, conduct thorough research, and consult with financial professionals before taking on debt. With the right approach, debt can become an ally in your journey toward building long-term wealth.

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Navigating Economic Turbulence: 5 Tips for Finding Success in a Tough Economy

The global economy can be unpredictable and volatile, with many factors affecting its stability. When the economy is down, many people struggle to make ends meet, and it can be challenging to find success. However, with the right mindset and strategies, thriving even in tough economic times is possible. Here are five tips for finding success in a tough economy:

Develop a positive mindset

The first step to success in a tough economy is developing a positive mindset. This means focusing on the opportunities that exist rather than the challenges. Instead of dwelling on the negative news and reports about the economy, seek positive news and success stories. Surround yourself with amazing people who encourage you and believe in your abilities. Stay motivated and determined to succeed, even in the face of adversity.

Be adaptable and flexible

In a tough economy, it is essential to be adaptable and flexible. This means being open to new opportunities, exploring new ideas and markets, and being willing to learn and grow. Look for new ways to generate income or add value to your job or business. Consider expanding your skill set or branching out into new areas. By being adaptable and flexible, you can stay ahead of the curve and find success even in a challenging environment.

Network and collaborate

Networking and collaboration are critical components of finding success in a tough economy. Connect with other professionals in your field or industry and seek opportunities to collaborate and share ideas. Attend conferences, workshops, and networking events to meet new people and build your professional network. Look for opportunities to partner with others on projects or initiatives that align with your goals and values. By working together, you can leverage each other’s strengths and expertise and achieve more than you could on your own.

Stay focused and disciplined

Staying focused and disciplined is essential when the economy is down. This means setting clear goals and priorities and developing a plan to achieve them. Be disciplined in your approach to work and be consistent in your efforts. Avoid distractions and stay focused on the tasks that matter most. Create a routine or schedule that allows you to maximize your productivity and use your time effectively. By staying focused and disciplined, you can maximize your resources and achieve your goals despite the challenges.

Keep learning and growing

Finally, it is crucial to keep learning and growing in a tough economy. This means seeking opportunities to develop your skills and knowledge and staying up-to-date on industry trends and best practices. Take courses, attend workshops, and read industry publications to stay informed and knowledgeable. Investing in yourself and your education allows you to position yourself for success and stay ahead of the competition.

In conclusion, finding success in a tough economy requires a positive mindset, adaptability, collaboration, focus, and a commitment to learning and growth. By following these tips, you can navigate the challenges of the economy and emerge stronger and more successful than ever before. Remember to stay motivated and keep pushing forward.

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Top 10 Most Influential CEO’s Of 2022

With the likes of Elon Musk, Mark Zuckerberg, and Jeff Bezos making headlines in the daily, Tipalti wanted to discover which CEOs have the most influence on us. 
The study examined social media presence, TV appearances, net worth, fake news claims, and even merchandise to discover the most influential CEOs in 2022.
Introducing the ten most influential CEOs of 2022:

Rank

Name

Company

Twitter Followers

TikTok Views

IMDB Credits

Fake News 

Net Worth ($)

CEO Influencer Score /10

1

Elon Musk

Tesla

106.5m

12.1bn

158

59

$264bn

9.91

2

Bill Gates

Microsoft

60.4m

1.4bn

241

141

$114bn

9.60

3

Jeff Bezos

Amazon

5.2m

2.1bn

93

8

$142bn

9.20

4

Mark Zuckerberg

Facebook

0

819.9m

124

21

$55bn

7.86

5

Tim Cook

Apple Inc.

13.6m

65.8m

33

0

$1.5bn

7.72

6

Reed Hastings

Netflix

109.8k

1.7m

16

2

$1bn

7.68

7

Mary Barra

General Motors

64.6k

244

13

0

$169m

5.63

8

James Quincey

Coca-Cola Co

0

33.1k

7

3

$48.7m

5.00

9

Bob Chapek

Walt Disney CO

0

10.1m

18

3

$7.7m

4.78

10

Karen Lynch

CVS Health

5.9k

131.1k

0

0

$25.6m

4.69

Elon Musk has been crowned as our most influential CEO with a near-perfect score of 9.91 out of 10. He has been incredibly successful as the CEO of Tesla since earning the job in 2008, and he just purchased Twitter.
Only two woman feature in the top 10 list of most influential CEOs; Mary Barra, who ranks 7th, and Karen Lynch, who ranks 10th. 
Further study insights:
  • Most CEOs on our list are in the technology sector, with Microsoft, Apple, and Facebook founders all in the top 5. 
  • Elon Musk had the most fan-created merchandise, returning over 25,000 results when searching for his name. He also has a perfect social media score of 10 out of 10, as he has the most followers on Instagram, Twitter, and Tiktok.
  • Bill Gates has the most TV appearances, with 241 IMDB credits. Over half of these credits are from talk show appearances and news interviews, where Gates was featured as a guest. Gates also has by far the fakest news claims associated with his name at 141. 

You can dig further into the data here
Editorial credit: dennizn / Shutterstock.com
This article was sourced from a media release sent by Emily Boswell of Digitaloft
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5 Critical Habits For Developing A Millionaire Mindset

Thousands of people worldwide dream of becoming a millionaire one day. It may seem too ambitious, but there is nothing wrong with having such a dream. However, as we all know, it is easier said than done. We can all dream of it, but only some can achieve it. Your journey toward financial success will be challenging, but if you know the formula, your goal will be possible. Here are five ways on how to develop a millionaire mindset.

Visualize and Claim It

If you want to be a millionaire, the first thing that you have to do is to claim it. It would be best if you were focused on your goal and visualize it. I can do it, and I will do it – this should be your way of thinking. It would help if you always stayed positive. Emphasize the things that will happen once you have accumulated millions of money. Where should I go? What should I buy? What business should I establish? Thinking about these things will help you not to lose track of your goal.

Surround Yourself with the Right People

Your external environment will also have a huge role to play. With this, if you are thinking of how to become a millionaire, choose your friends wisely. Be cautious about the people around you. Stay away from those who will drag you down. Be friends with people who will encourage you. Look for inspiration. By being surrounded by millionaires, you will be more motivated and gain insights that will help you achieve your dream.

Invest Your Money

This is one thing that may seem basic yet is ignored by many. To be a millionaire, you must know how to grow your finances. Do not just spend it on anything. Choose where to put your financial resources carefully. It would help if you were brave enough to take risks but make sure that every move is carefully calculated.

Never Stop Learning

Invest in yourself. Read books. Enroll in online courses. Attend seminars. These will provide insights on how to be rich, including financial strategies that can prove effective. Learn everything that you need to know about the market and economic fundamentals.

Rise Up From your Failure

If you fail, this should not be a reason for you to give up. If you want to be a millionaire, you should consider failures as opportunities for learning. Ask yourself about what went wrong, and more importantly, what can be done to prevent failures in the future.

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5 Surefire Ways To Motivate Your Team And Actually Get Results

Motivation and confidence boost is the essence of letting anyone do anything and acquire big goals that once seemed impossible. These are the core elements of forming a great team that doesn’t fret over any vast or small everyday obstacles at work.

When you are leading a team, and it’s on you to get the best out of them, you want to make sure that none of your team members sit idle or their skills go to waste. You want to make everyone bring their best out and give it to the core goal you all are working for.

So what are the ways to motivate your team?

1. Don’t ever underpay 

The best way to make people work the best and give their most expertise to the goal you want results from is to pay them enough. Always remember that they won’t give it their best if it is not their dream.

Nobody would work for free, and when reaching some goal in the proper payback to a few, others want enough money in return for them giving their bets. And it would help if you always kept this in mind. Pay your team members adequately, and when you are setting their salaries, you should be sure that the pay is consistent with the rest of the companies in your industry.

It would help to keep in mind that 26% of engaged employees say they leave their current jobs for only a 5% increase somewhere else. Do not mistake losing your people as you are underpaying them. Motivating your team will bring many health outcomes in a few days.

2. Offer them the environment to work 

You might already know that our external environments are often the most impactful factor in bringing our productivity out. Everyone wants to work in a stimulating and clean office environment, making them feel ideal instead of bad.

It would help if you weren’t spending a lot of money to make your office a perfect workspace but be sure it is pleasant and clean. Team motivation roots in the team lead to be motivated as well.

3. Offer opportunities for better self-development 

Your team members will be precious to your organization and themselves when they will have opportunities to learn better skills. Give your team everything they need to improve their careers and also e knowledgeable of their industry news and latest technologies. An improved team member will be giving his best to the core goal all by himself naturally.

4. Encourage collaboration within the team 

A team is as strong as its weakest link, just like a chain is. You must always focus on improving the inner relations of your team members and let them be the best of themselves. According to research, 39% of employees do not feel their input is appreciated by their peers.

It would help if you encouraged the team members to appreciate one another and give suggestions on improving their skill sets.

5. Do not punish failure:

We are human beings, and making mistakes is our nature. The primary key is not to regret your past mistakes but to learn from them and move on. Try your best not to repeat your mistakes, as that would mean that you aren’t learning anything from them. When your team members make honest mistakes, try not to punch them but encourage them to try again and be better.

These are some of the top ways to motivate your team and let them bring their best out. You will find your team members better at work when they know that they are always supported and given the best surrounding to work in. Having a daily team inspiration session of 10 minutes will make you more reasonable than scheduling it after every month for an hour or two.

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4 Ideas for How To Start a Small Business at Home in 2022

By: 

With the rise of home-based business opportunities as a result of the pandemic, more and more people are discovering ways to become entrepreneurs with their businesses based at home. Generally, if you’re resourceful enough, you can easily start working on your business ideas from home using your existing space and means. People create many types of businesses to operate from home, and we’ll cover some of the most popular ideas here:

Virtual / In-Person Teacher

  • Music teacher: teach an instrument such as guitar, violin, or piano. Plan to offer your services on different teaching platforms and offer private lessons as well as group lessons.
  • Dance teacher: teach modern dance, ballet, or ballroom dancing. Offer different types of schedules for kids and adults. It is important you have all the proper equipment so your online lessons look highly professional.
  • Art teacher: teach drawing and illustration, painting, or sculpture. Define which are technique you are best at and create a schedule of all the different hours available you have.
  • Language instructor: teach Spanish, Chinese, Latin, or French. Be sure you completely dominate the language you are planning to teach.
  • Tutor: Tutor either elementary or high school students in subjects that you are degreed in, such as math, English, or chemistry.
  • Yoga instructor: teach virtual yoga and meditation techniques.
  • Blogging: Whether you decide to become a blogger and create new and rich content there are many ways to make money blogging. Creating your own blog can be a different and fun activity where you will be able to experiment with your creativity.
  • Freelancing photography: Consider the type of photography you want to do and what are the most popular requirements needed from your potential clients.

E-commerce Seller

You can operate an e-commerce company from your home. You can purchase products in bulk and sell them online. You’ll partner with a warehouse where your products will be shipped from. You can also perform all services related to e-commerce and expand as you need to. When choosing products, consider how much space you’ll need to accommodate this type of operation.

Homemade Products

Many home-based business owners sell products that they create, such as:

  • Candles: A candle company may be the best business for anyone passionate about wicks, soy blends, and achieving the perfect scent. You can offer soy candles, scented candles, beeswax candles, paraffin candles, and more.
  • Baked goods: Bakeries have been around for a long time, but recently they have grown in popularity. Entrepreneurs have taken their cakes, cupcakes, and cookies from home and open regular bakeries and restaurants, and even franchises that make. Creating cupcakes, artisan bread,  cookies, wedding cakes, and more could be a great way to start.
  • Jewelry: Making people’s personalities come alive through jewelry is a very fulfilling creative pursuit. Think about creating beaded bracelets, necklaces, earrings, rings. etc.
  • Essential oils offer many opportunities for creativity and reward. Own a business or buy wholesale oils to resell on your own.
  • A lot of people know how to knit, but it’s generally considered a new fad or lost art. It’s not clear to them how to make money with it. You can start by creating hats, scarves, mittens, or sweaters.

Services

You may base your business on providing services to customers either in person or online depending on the services you offer, which might include:

  • Makeup tutorials: Teaching how to properly use makeup and providing some confidence tips might be a loving activity, not only for you but also for your potential clients. Even showing how to apply lashes properly would be a great way to get started.
  • Dog walking: Taking care of furry babies and just having a long walk outdoors could definitely bring you great benefits.
  • Personal trainer: While training for your own personal goals, you are also helping others to achieve theirs.
  • Virtual assistant: if organizing and scheduling your day is a passion of yours, you should definitely offer these services to people that don’t have that same passion or patience as you do.
  • Clients of personal shoppers usually buy clothing and accessories for themselves. A personal shopper may work directly for a client or their stylist; other personal shopper employment is available through boutiques and departments stores.
  • Housecleaner: This is a great opportunity if you are passionate about cleaning and decluttering. These services have a high demand.

A curious fact, Recently India has become the hotspot for foreigners for starting an Indian Subsidiary and Ebizfiling is a one-stop solution for a Company Registration in India by a foreigner. Know the benefits of starting a business in India.

Home Office Essentials

When developing your business, you’ll want to create a home office where you can ‘set up shop’ and manage all the important aspects of operating your business. Here are some home office essentials to consider:

Good Lighting

Be sure that you have good lighting so that you can work without straining your eyes. You may want to have better overhead lighting installed by an electrician. Or, you can add more lamps to the space to ensure that you have great lighting even on dark and dreary days.

Adjustable Desk

An adjustable desk is ideal for a home office. You can use your desk for various tasks that may be related to your business.  A standup desk is also a great feature if you’re concerned about fitness. You’ll burn more calories by standing up to work.

Comfortable Furniture

Try to invest in a quality ergonomic office chair. You’ll be spending a lot of time in your home office, so be sure to have comfortable and supportive furnishings for yourself and anyone else who may be working with you. You may also need filing cabinets, a workbench, or other furnishings related to the type of work you perform.

Decor

Office decor may not seem essential, but it can enhance your mood each day. Remember, your office is your place of work. Decorate it in a way that inspires and motivates you to be productive. Although you don’t want to add much in the way of clutter, some thoughtful decorative pieces will add personal warmth to your office.

Plants

House plants can make your home office feel cozy and welcoming. However, that’s not all. Many houseplants feature air-purifying properties. Add plants to your office space like aloe vera or spider plants to keep the air smelling clean and fresh. Consider plants of various sizes to add a dynamic look to the space.

Equipment

You’ll likely need basic office equipment and may require other equipment or gear related to your products or services. For instance, if you perform sewing services, you will need a high-quality sewing machine. Typically, you’ll need office equipment such as:

  • Computer or laptop
  • Internet (consider business internet service) pocket wifi could also be a great option.
  • Business Phone
  • Printer
  • Copy machine
  • Headphones
  • Adding machine/calculator
  • Postage scale

These are just a few ideas. You’ll need to brainstorm to ensure you have all the equipment you need for your operation.

Quiet Space

When laying out your office, be sure to choose a space with an adequate room as well as an area where you can work without interruption. If you live in a bustling household, you’ll need a place where you can work without distractions. A quiet space away from children or the television room would be ideal.

Office Bar

Although you can always visit your kitchen, you might want to create an office bar where you have a coffee maker, healthy snacks, and even a small refrigerator to keep water or other beverages cold. This way, you can keep your work items separate from the household’s supplies.

Use these tips to create your home business. Be sure to give yourself adequate time to address each aspect of your business’s development. Once your business is up and rolling, you’ll also want to consult with an accountant to ensure that you understand your tax obligations.

Source: Porch

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Expert Reveals A Growing Number of People Are Forgoing Buying Their Own Home Due To Housing Affordability Crisis

Earlier this month, the Reserve Bank of Australia announced that interest rates would once again be rising by 0.5 percent, making the new cash rate 1.85 percent. This recent hike marks the historic fourth month in a row that the RBA has raised interest rates- increasing the pressure on homeowners already struggling under mortgage stress due to the recession and rising cost of living.

The interest rate hikes are also putting a hold on the plans of many aspiring first home buyers, who will no longer qualify for the loans they need to buy houses in the areas in which they want to live. After being priced out of the property market in major capital cities, one option which many Aussies are considering is ‘rentvesting’- the trend of renting where you want to live (to be close to work, family, and the lifestyle you like) and buying an investment property in an area where you can afford to purchase a property.

Lloyd Edge, Founder and Director of Aus Property Professionals, says that “Today if you’re making the average Australian wage of $78,000 a year and you decide to buy a $1.2 million house, that’s 15 times your salary. This shows the difference in scale between incomes and house prices in the 2020s compared to the eighties or nineties when the average house price was only four times the average yearly salary. Skyrocketing house prices and inflation have really changed things, so if you’re an average income earner and your big goal is to buy your dream home, you’re going to have work up to it through savvy investments.”

Adding, “Many of my clients come to me initially looking for their first home, however, after we have a strategy session and assess the full range of options available, often they’ll choose to keep renting and buy and investment property instead. With interest rate hikes and no foreseeable end to the housing affordability issue, rentvesting is a good choice for many people. A positively geared or cashflow positive investment property has multiple benefits, like helping you build wealth, generate income, and increase your borrowing capacity. With interest rates going up, it’s important to make sure you’re borrowing under your maximum capacity, leaving yourself a buffer for when rates rise even higher. You need to make sure you’re assessing your borrowing capacity each month, as your circumstances will change depending on what the RBA decides.”

Lloyd is also the author of the best-selling property book Buy Now: The Ultimate Guide to Owning and Investing in Property. In the book, he lays out the strategy for utilising rentvesting to grow your property portfolio and buy your dream home. Below are some of Lloyd’s top tips for rentvesting:

  1. Target high-growth regional areas: Regional areas are great for rentvesting, as the property prices are usually cheaper than the major capital cities, and the rental yields are higher. Look for areas that have a growing population and are supported by multiple industries. Other key things to note is whether there’s any increase in government spending in that area, any major transport or infrastructure being developed, or any universities or hospitals. All these factors will add value to your investment property and ensure the likelihood of capital growth.
  1. Have an exit strategy: To secure your dream home in the 2020s, you will probably need to build an investment portfolio and set an exit strategy, which will mean selling some of your properties to pay down the debt on others. Ultimately it will be your exit strategy that helps you secure your dream home.
  1. Look for a value-add opportunities: The trifecta we look for in investment properties is equity, cashflow and growth. To achieve this, we often recommend that our clients buy a property with some value-add opportunity, like a subdivision, development, or renovation. Buying an investment property with this sort of potential will help you build up your equity and afford a better home down the track.
  1. Clarify your goals: Investing without clear goals or a strategy is pointless, as different tactics will give you different results so it’s important to specify what you’re aiming for. Think not only about the short-term, but also the long-term and where you’d like to be in 5, 10 or 20-years time. This will influence where you buy and what your strategy is. For example, if your long-term goal is financial security when you retire, it makes more sense to invest in a number of properties than to spend all your money on one property, so you don’t put all your eggs in one basket.

Lloyd concludes “Many people are being scared off buying a property right now due to the current market, however with the right strategy it can be the perfect time to get your foot onto the property ladder through rentvesting, and use that as a way to purchase your dream home sooner.”

This article was sourced from a media release sent by Kathleen Quere of Agent 99 PR

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5 Ways To Take Advantage Of A Bust Property Market

Challenging economic circumstances, including rising inflation, steep interest rate hikes, and a looming recession ahead, have caused the property market to decline. The buying ‘frenzy’ of the pandemic property boom is over, and home buyers and investors alike are feeling wary about making the life-changing decision to purchase property in this economic climate.

Lloyd Edge, Founder and Managing Director of Aus Property Professionals, says, “Already property prices have fallen in major capital cities like Sydney and Melbourne, and we should expect to see the market slow by a further 10 percent to 15 percent in the next few months. For savvy property investors and home buyers, the declining market presents an opportunity to get better value for their money.”

Lloyd has recently launched his second best-selling property book Buy Now: The Ultimate Guide to Owning and Investing in Propertywhich includes practical tips for people looking to buy a house, whether in a boom or bust market and strategies for how to make the best of the economic circumstances that you’re in and use it your advantage.

Lloyd says, “I began my own property journey at the age of 28, buying a one-bedroom flat on a teacher’s salary of no more than $70,000 per year. At the time, I had no idea I was going to become a serious property investor. Fast-forward almost two decades later and I’ve grown my portfolio to 18 properties worth $15 million. I had to persevere and learn a lot of hard lessons along the way, and now I want to share my knowledge and help people find the same success in property as I have.”

For prospective buyers, particularly first home buyers or aspiring property investors, Lloyd shares his top advice from Buy Now that will help you to break into the market and get better value for your deposit:

  1. Look for below-market value properties: A buyer who pays under the perceived market value of a property will have made instant equity on the property, meaning that they’ve made a profit from day one and can use this equity to keep building their property portfolio. One way to find a below-market value property is to use a buyer’s agent. A buyer’s agent can help you buy under market value because of their negotiation skills, contacts with local real estate agents in their areas of expertise, and their ability to uncover off-market gems. However, you can also do it yourself by researching the recent sales of similar properties in the same area and seeing if you can negotiate a better deal with the real estate agent.
  1. Motivated sellers: So, how do you find a below-market value property and snap it up quickly for a bargain price? One way is to buy a property from someone in need of a quick sale. It could be because they’ve bought another house and need to close the sale on their current property quickly, or they could be a developer looking for a quick sale to pay off outstanding debts. However, this advice comes with a word of warning, as some sellers may want to sell fast because there is something wrong with the property, so it’s always advisable to do an in-person inspection and commission a full property report and pest inspection.
  1. Be willing to negotiate terms: In cases of motivated sellers, if you can be flexible on the settlement terms of your contract, this can put you a head above other potential buyers, as flexibility is a strong negotiation tool to bring to the table. Suppose you are able to settle in as little as 21 days instead of the standard 35 or 42 days or offer an unconditional offer with no cooling-off period at all. In that case, you could find yourself getting a much better deal on a property, and it will make your offer look far more attractive, even if you’re not necessarily the highest bidder.
  1. Be proactive with finances: Before you begin your property hunt, a mortgage broker is the first person you should speak to. A mortgage broker will be able to tell you what your borrowing capacity is and help you secure pre-approval on your loan- this will ensure you don’t miss out on properties while submitting your paperwork and waiting for the banks or brokers to get back to you. If your finance is ready to go, you’ll have the option of making an unconditional offer. You’ll also be aware of any other conditions the seller has included in the contract, so you can accommodate these for a greater chance of success.
  1. Be known to local agents: If you’re ready to go, reach out and get in touch with local real estate agents. Let them know your buying criteria and budget, and ask to be contacted with off-market opportunities and when new properties are listed. Ask to be added to their mailing list so you’re one of the first to know about new listings and to inspect a suitable property when it becomes available.

Lloyd says, “One of my favourite mantras is ‘No-one ever got ahead by waiting.’ Too often I’ll meet people who say they’re not quite ready to buy just yet, they’re waiting for property prices to drop or interest rates to go down. Meanwhile, while they’re waiting property prices start to rise again, and they’ve missed out on the opportunity to get better value for their money. My advice to people in this situation would be buy when you can afford to, when your finances are in order, and ultimately, you’ll be better off in the long run.” 

This article was sourced from a media release sent by Kathleen Quere @agent99pr.com

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5 Surefire Tips To Become A Top-Notch Content Creator In 2022

Every day, new digital content creators are popping up on our social media timelines. As the online sphere continues to grow, anyone with an internet connection can easily venture into content creation and share their ideas and talents with the world with just a click of a button. The challenge, however, is how to stand out among the rest.

For prominent social media personalities Phillip Hernandez (popularly known as the CEO of “smooth promotions” Davao Conyo) and Yumi (one of TikTok’s biggest bird moms), anyone can be a successful content creator like them as long as they put in the work and build a strong connection with their audience. After all, they did not gain millions of followers overnight.

Here are five tips they shared to help content creators unleash their creativity and discover their passion in the online space:

1. Start now and don’t be afraid.

Yumi didn’t take too long to post videos when she made her TikTok account. When she discovered the potential of the platform to grow, coupled with her interest in joining the vlogging community, she took the opportunity immediately. She said, “If you already know you want to start creating content, take action now. You are the only one who can make it happen.”

Phillip also jumped in, saying that people shouldn’t be afraid to try creating content even if they feel they don’t have the talent for it. “On the internet, there is a space for everyone,” he added, believing that every person has something valuable to share.

2. Observe trends and people to craft relatable content.

Creativity is necessary if you want to create content regularly. Yumi, who is followed by over 4.2 million people, shares her life as a K-Pop stan, casual gamer, and mother of six pet birds. Even if she simply shows a glimpse of her daily experiences, she tries to keep it fresh and exciting by using trending topics and challenges to incorporate into her videos.

Phillip, whose hilarious dubs and skits are loved by 3.9 million people on Facebook and TikTok, likes to observe people and real-life situations so that his viewers can recognize themselves or their friends and family in his characters. He always tells people, “Your content should be relatable. No matter how funny a joke is, if it’s an inside joke that not everyone will get, then it’s useless.”

3. Find meaning and passion in what you are doing.

According to Phillip, making content is more than just a job for him because telling stories and making others laugh is his passion. This passion of his inspires him to execute better outputs for his audiences.

Yumi has also grown to love sharing her stories and views her platform as a chance to make others smile and feel inspired. “I want to be an inspiration to the youth and show them that they can have bigger dreams. I had people I looked up to when I was young, and I want to be like that for them too,” she shared the big dream motivating her every day.

4. If you want to work with brands, show them that you are easy to work with.

Some content creators have made a career out of their talent, and brands reach out to them so they can help promote the brand’s products and services. Phillip has worked with several brands over the years, especially since he’s famous for his skits’ unexpected yet amusing brand intrusions.

One of Phillip’s main pieces of advice is to understand your audience and the brands you work with. “If you want to make a living out of content creation, you have to show companies and brands that you are easy to work with, and they can incorporate their brand in your content,” he said.

Aside from attitude and creative ideas, content creators need to show brands that they are capable and equipped with the essentials needed for them to deliver the brand content in the best quality possible.

Watch Davao Conyo, and Yumi’s SKY Fiber branded TikTok videos for a guide on how they create content for brands.

5. Subscribe to an internet plan that fits your lifestyle as a content creator.

An online content creator’s schedule requires them to stay connected with their clients and audiences virtually. Given that it’s also a work-from-home set-up for most, a good quality internet connection helps them keep up with the job’s daily demands.

For Yumi, having a WiFi signal anywhere in the house is essential for content creators since they usually shoot videos and work in different parts of the house. Phillip added that affordability is also important. While they may earn from their online content, they are still budget-conscious consumers.

Diverse,Business,People,Learning,About,Social,Media

The World’s First Trillionaires… REVEALED

In light of reports stating Elon Musk may pull out of the $44bn Twitter deal, new research reveals that Elon Musk is set to be the world’s first trillionaire by 2024.
 
A new study from Approve has predicted the world’s first trillionaires by comparing the annual net worths of the top 30 richest people and their annual growth rate to estimate how soon each of them will reach one trillion dollars.
You can view the full study here: https://www.approve.com/the-trillion-dollar-club/
Potential rank for the world’s first trillionaires:

Rank

Name

Industry

Current age

Average annual net worth growth

Estimated year of trillion dollar valuation

Estimated age at trillion dollar valuation

1

Elon Musk

Automotive & Aerospace

50

129%

2024

52

2

Gautam Adani & Family

Diversified

59

121%

2025

62

3

Zhang Yiming

Technology

38

123%

2026

42

4

Mukesh Ambani

Diversified

64

43%

2029

71

4

Bernard Arnault

Fashion & Retail

72

27%

2029

79

6

Jeff Bezos

Technology

57

24%

2030

65

The world’s richest person, Elon Musk, who could possibly be purchasing Twitter, has an estimated net worth of $263 billion with an average annual net growth of 129%. This means his net worth can potentially hit a trillion dollars in as little as two years, at the age of 52.
Gautam Adani & family own the commodity trading business Adani Group (one of India’s most profitable companies). Adani would be a year behind Musk, reaching trillionaire status in 2025, at the age of 62 at his current rate of 121% growth.
At just 38 years old, Zhang Yiming is the founder and chairman of Beijing ByteDance Technology Co, which is considered to be one of the world’s most valuable start-ups. The business is predicted to make Zhang Yiming a trillionaire in 2026, at the age of 42.
Further Findings
  •  Zhang Yiming is set to be the youngest trillionaire, potentially reaching trillionaire status by 2026 when he is just 42, with a 123% average annual net growth.
  • The technology sector is set to produce the most trillionaires, with six of the top ten trillionaires working in the sector. For example, Amazon’s founder, Jeff Bezos ranks in sixth place, potentially reaching trillionaire status by 2030.
  • Bernard Arnault, chairman, and chief executive of luxury goods company Moët Hennessy Louis Vuitton (LVMH), is the only trillionaire in the top ten from the fashion industry, predicted to reach trillionaire status in 2029.

You can view the full research here: https://www.approve.com/the-trillion-dollar-club/
This press release was sourced from Fay McFarlane of Digitaloft
Diverse,Business,People,Learning,About,Social,Media

10 Surefire Strategies That’ll Help You Create A Profitable Facebook Page

What began as a way for Harvard college students to connect with each other has now grown into one of the world’s biggest social networks and the best marketing resource out of all the other social media platforms.

Facebook currently has over 200 billion active users.

Yes, you read that correctly, 200 BILLION users.

Hence the reason why Facebook remains ahead of other social media platforms when it comes to social media marketing. This is also the main reason why I highly recommend all entrepreneurs to get serious about promoting their businesses on Facebook by creating highly engaging Facebook business pages because that will translate to money in your pocket.

So how can you make your Facebook page more profitable?

Simple, you need to attract potential customers by engaging them first on your Facebook page and then eventually driving them to your website. But here’s the thing, you have to do it organically though. Doing this organically won’t cost you anything besides your time and effort. You need your customers to engage with your content because the more organic reach you have, the better your chances are of converting potential buyers into actual buyers.

So the big question is: how can you engage potential buyers? How can you get organic reach?

Well, first we need to take a look at how Facebook’s news feed algorithm actually works first. Then we can take a look at some practical strategies we can implement to increase your business page’s organic reach.

There are a ton of factors that decide which posts eventually show up in a user’s news feed. Adam Mosseri, the VP of News Feed at Facebook, explained in detail how the algorithm works by presenting a real-world problem – he compared it to ordering something for his wife at a restaurant as an example.

Adam broke the explanation down into four steps:

1. He goes over the menu to determine what his options are.

2. He takes into account all of the information that is at his disposal (for example, what does his wife like to eat, is it lunch or dinner time, what’s good at the restaurant?)

3. He then comes up with predictions in his head (for example, would his wife enjoy having salmon for lunch today or would it be weird if he ordered her a chocolate soufflé for breakfast?).

4. After considering all of this information, he’ll be able to then place his wife’s order.

Here’s a quick summary of his explanation:

Inventory – What’s on the menu?

When you first open your news feed, Facebook’s algorithm immediately takes an inventory by reviewing all of the stories posted by your friends as well as the pages you follow which is similar to Adam reviewing the menu.

Signals – Is it lunch or dinner time?

Facebook then reviews all the available data and tries to decide how interested you may be in a particular story. Facebook refers to this information as “Signals”. This is what Facebook uses to rank your content. Facebook takes into account things like who posted the story? What’s the frequency of posts from that person? What’s the average time spent on the content? What phone is the user on? What time was the content posted? What’s the overall engagement the post already has? When was the story posted? Facebook even takes into account your friend’s tags or even recent comments from a friend.

Predictions – Would she enjoy the salmon?

Facebook then uses these signals to create predictions and calculate the probability of specific outcomes; for example, how likely are you to click or comment on a story? How likely are you to spend time or share a story?

Score – Place an order.

After coming up with predictions and calculating the probabilities, Facebook combines all the information it has gathered to calculate a “relevance score,” an actual number that represents how interested Facebook thinks you may be in a particular story.

Adam eventually pointed out that Facebook doesn’t really know how interested you are in a specific story – it’s an educated guess at best. In a nutshell, Facebook’s algorithm uses these four steps to help it decide as to how to rank your content in the news feed.

So what’s Facebook’s ultimate goal for its News Feeds?

Just like Google, Facebook cares the most about its users. Facebook only wants its users to experience high-quality and relevant content.

So how can you boost your Facebook organic reach taking into account its constant algorithmic changes? Below are ten effective strategies.

1. Focus on providing valuable content rather than reach

Going after Facebook’s organic reach can only get you so far. In hindsight, it should just come secondary to providing valuable content because your audience should come first.

When you post Status updates – your primary focus should be engaging your followers and getting likes and comments. When you post links – your primary objective should be driving traffic to your website.

So how do you do that?

Simple, you need an attention-grabbing headline as well as an attention-grabbing photo. The post should also be short; it should just be around 40 characters or less for maximum engagement. Here’s a perfect example from Buzzfeed.

2. Find out what your audience wants

What better way to gain engagement than by finding out what your audience actually wants?

Maybe they want to see photos? Or perhaps they want links or videos?

The best way to find out is through your Facebook Insights which I will explain in more detail later. You need to keep a sharp eye out and figure out which content gets more likes and shares.

Another way is to conduct a voting poll on your Facebook page to figure out what content appeals to them the most. You can create a Facebook voting poll by clicking this link on your page.

3. Build authority

It’s nowhere near enough to just focus on increasing your business page likes because realistically, the number of likes on your page gives no indication as to how the content you post will perform.

What really matters is building authority and a strong presence online because by being an authority in your field, you’ll be able to command your audience to respond favourably to your posts. Therefore, they will be more likely to positively engage with your content.

If you want to increase engagement on your page here’s what you can do:

– Only post content that is relevant to your business and make sure that you post consistently.

Posting about a cute cat video on a business page that sells plumbing tools is just plain dumb and will get you 0% engagement because you’re just posting irrelevant content.

– Promote your Facebook page on your other social media platforms.

If you have a huge following on other social media channels such as Instagram, Snapchat or Twitter, you can leave a link of your Facebook page in their bio section.

– Use your audience insights to track and analyze your organic search.

You need to identify where your weaknesses are by gathering significant metrics to measure your page’s performance. Without this data, you won’t know where to focus your efforts on.

4. Publish compelling content

You need to publish “evergreen content” if you want to engage your followers – a type of content that is always relevant to readers and highly unlikely to become immediately dated.

The word “evergreen” is usually used by editors referring to the type of stories that are always interesting to readers. The idea behind this kind of post is to write compelling stories that can be easily found by search engines while making sure they are always fresh (forever green) without needing to be updated so that your followers engage with your content.

Once you’ve found a compelling post that has gone viral, you can always repurpose that post by taking note of this content and approaching that piece of content and putting a new spin on it, or changing the context. Make sure you publish your repurposed content at different times. This guarantees that there always be some fresh eyes that get to see and engage with this “new” content.

5. Share other people’s compelling content on your page

Another smart way of getting your followers to engage in your page is to look at other similar Facebook pages from across the internet and share their viral content on your page.

Here’s the thing, you can’t just press the share button, and that’s it. Instead, you need to put a different spin on it. A great example is Problogger’s reading roundup of posts related to blogging. It’s a great way of putting a new spin on other people’s engaging content.

6. Post content when it’s the best time to post on Facebook

The best time to post on your Facebook page is when your followers are active on the network. This data garnered by Optimal times shows 20 studies that prove that posting at the best days and times will help you get more traffic, more engagement, and of course, more followers.

This data taken from 20 studies proves that posting at the best times will help you get more traffic, more engagement, and more followers.

Of course, I don’t recommend that you blindly follow this post because every Facebook page is different, I live in Australia, and I find that for my pages, the best time to post is past 5 pm on a weekday as most of my audience are on their phones on the train on the way home and around 3 pm on weekends.

But to make it easier for you, I suggest that you take a look at your Facebook Insights to find out exactly when your fans are online.

You go to your Facebook Insights and go to post, and you’ll see the most popular times your audience visited your page. You can even monitor the social media marketing posting strategies of your competitors by visiting Fan Page Karma if you want to take a peek how your competitors are going.

7. Keep an eye out for the latest Facebook app updates

Just like Google, the Facebook app gets updates all the time. You need to be on top of these updates because there’s always a new feature released and you need to take advantage of these updates so you can master it faster than anyone and be ahead of the game.

Here are some updates worth noting:

Facebook stories: Similar to Snapchat and Instagram stories, Facebook stories are short user-generated photo and video collections that can be viewed up to two times and disappear after 24 hours.

360-degree photos and videos: this feature gives you the ability to capture a 360, panoramic view of pretty much anything you want.

Video autoplay: Facebook users no longer have to manually tap the play button to play a video. You can now watch a video while still scrolling through your news feed.

Facebook offers: This feature enables you to create and share coupons, discounts, and other promotional offers on your Facebook business page.

8. Share your content on your Facebook Profile

If you want to boost post views on your latest post, then you need to first share a post on your Facebook page then share it from the page on your personal Facebook profile.

This is a useful technique for posts that you feel would resonate well with your Facebook friends. There’s also that chance for them to share your content if they like it so your brand will be exposed to a new crowd.

9. Use hashtags effectively

If you’re always on Facebook, then you’ll surely be familiar with hashtags and how they actually work.

But do you know how to use them efficiently for maximum engagement?

After analysing more than 1 billion Facebook posts from over 30 million pages, BuzzSumo discovered that Facebook users are in fact prone to hashtag fatigue. Posts with a lot of hashtags shockingly performed worse than those without.

Therefore, hashtags should be used in moderation – according to online marketing guru Neil Patel only two hashtags maximum should be used in any given post.

Why only two?

After analyzing 200,000 brand posts on Facebook, SurePayroll discovered that interactions were highest when only one-two hashtags were used that’s why.

To make the most of hashtags, your hashtags need to be unique so that it doesn’t get confused with anyone else’s. You can also use your hashtags to search for your content. This way, you’re enabling your users to continue to refer to your past content by carrying out a hashtag search.

10. Run a competition

Facebook contests are an excellent way to establish brand presence quickly.

First, you need to determine the reason for the poll, are you looking to generate more fans or more leads? The answer to this question will decide what you’ll do next.

Next, you need to figure out what sort of competition you need to run. If your goal is to get more emails then you need to establish an email grab system, if your goal is to get more followers on your Facebook page, you can require willing people to follow and like your page before they can enter the competition. Just make sure you have a decent price for the winner of the contest, offering something silly like “exposure” on your Facebook page is not going to get you anywhere.

Don’t forget to review Facebook’s guidelines when it comes to running contests and challenges before you start any contest – you don’t want Facebook to shut down your Facebook page for not following instructions.

Let’s face it, Facebook is an incredible marketing tool.

As long as you put into practice the ten strategies that I’ve enumerated above, you’ll definitely be well on your way to improving your organic reach and generating more income for your business.

Diverse,Business,People,Learning,About,Social,Media

5 Surefire Tips That Can Help Businesses Thrive In The New Normal

Successful business professionals presenting analytical report while working together with colleagues in the modern office

SKYBIZ, the business solutions arm of SKY Cable Corporation, partners with Microsoft’s Crayon Software Experts Philippines, Inc. to help entrepreneurs and enterprise owners shift and grow amid today’s digital age of doing business as it conducted a special webinar event, showcasing the features of the all-in-one business suite Microsoft 365.

Alongside the introduction and demonstration on how to use Microsoft 365 to help in aiding business operations in today’s times, the event, in line with SKYBIZ’s ongoing Grow Together campaign, shared business tips and factors to consider to sustain work progress and productivity.

Here are some key takeaways from the webinar hosted by SKYBIZ and Crayon Software Experts Philippines, Inc. that would help small, medium, and large enterprises grow their ventures to new heights in today’s age of digital transformation:

1) Business alteration and reset

Indeed the pandemic has changed our way of living, including how we do business.

According to Crayon Philippines’ solutions architect Danica Francisco, many businesses are finding ways to make their businesses thrive amid these uncertain times, ushering the new normal in how we communicate and transact with our clientele.

“We’ve seen how businesses changed and shifted focus on making their ventures thrive. I’m not only talking about the large enterprises, even the small businesses. Here, we could see the resiliency of these businesses, some didn’t make it, but others thrived in today’s times,” Francisco shared.

Shifting to digital could be beneficial for many business owners in order to cope with the ongoing new normal set-up and make operations accessible and run more smoothly.

2) People are the driving force behind progress

Despite the ongoing shift in today’s digital transformation, people are still pivotal in driving success for all businesses.

With this in mind, companies and smaller businesses alike should continue addressing the needs of their employees to establish trust and bolster rapport in boosting work productivity.

Plus, considering a more work-friendly set-up for workers, including the implementations of work-from-home or hybrid arrangements, would be beneficial in promoting work productivity and safety.

“It is important for organizations and companies to address their current needs. We know that it is difficult to go to work due to these uncertain times with COVID affecting the transport sector. We need to think of how we can help our people to stay motivated at work,” Francisco added.

3) Real-time collaboration

One of the worries of business owners is how flexible working set-ups would hamper real-time collaboration, with employees now working apart from one another to maintain their safety.

But with the help of modern technology, including the Microsoft 365 business suite, businesses can run smoothly as usual with real-time collaboration applications that would help them interact with one another and continue doing their work together virtually.

Another vital factor to note in virtual real-time collaboration is to introduce a user-friendly interface so all employees, whether tech-savvy or not, can seamlessly conduct business activities without the worry of being left behind.

4) Strengthening digital security

Going digital may also introduce new risks, including cyber threats that would potentially affect one’s business.

From stealing personal information to breaching bank funds, investing in additional digital security measures is key to protecting all crucial data from hackers and other digital perpetrators alike.

5) Taking note of costs

Shifting to digital may also be heavy on the pockets of most businesses.

With costs in the equation, it is apt to find an all-in-one solution to cut costs while enjoying the benefits of virtual real-time collaboration and digital security.

This is where Microsoft 365 enters, providing a business suite for collaborating through its Teams app with access to all of the essential Microsoft Office applications, which is helpful in documenting and presenting their day-to-day progress.

Plus, its security features also ensure companies and business ventures that their vital information is locked in within their system to avoid potential digital threats, whether on mobile or on their computers.

Together with SKYBIZ’ reliable internet connectivity, users can fully utilize Microsoft 365 and integrate it in their day-to-day activities at ease.

Upon subscribing to SKYBIZ’s BIZBB PRO Fiber, it comes with speeds of up to 200 Mbps and free access to Microsoft 365, plus gift vouchers from Grab or ABS-CBN Dash to help in sustaining business growth in today’s digital age.

Business owners can also subscribe to SKYBIZ’s BIZTastic Bundeals, which also come with fiber business internet connectivity, plus access to Microsoft 365 and a free ABS-CBN Dash voucher. Promo is extended until June 30, 2022.

To know more about SKYBIZ’s internet plans and promo updates, visit www.skybiz.com.ph.