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Meet The Man Behind The Cover Of The October 2020 Issue Of Global Millionaire: Michael Smith

A veteran entrepreneur, Michael Smith is the Toronto-based founder and Chief Executive Officer of MDS Media Inc., a disruptive integrated marketing firm. He has built a career solidifying his status as a Market Leader in Integrated Marketing – helping companies execute industry-leading content marketing strategies and achieve profitability at scale for more than two decades. He’s a savvy visionary who does so much more than lead a business – “he elevates the entire digital conversation”.

Throughout his career, Michael has earned many of the media industry’s top honours. In 2019, he received the GlobalTrend Video Awards’ Ascent Award as well as three Triumph Awards; W3 Awards for his work in Branded Entertainment, Health & Wellness, and Not-For-Profit Videos; a Davey Award for Best Social Campaign and two Summit Creative Awards. Michael recently received the highest honours at AMCP’s 2020 AVA Digital Awards in the Corporate Image and Social Campaign categories. Michael’s branding work is recognized alongside the work of globally renowned brands like Apple, Netflix, Disney, Google, and Pepsi. In 2020, Michael was recognized by MADCon as a Top 100 Global Leader in Marketing and Advertising, for setting standards for industry impact, innovation, and future-readiness.

Additionally, Michael is a frequently published Forbes contributor and Forbes Agency Council Member, where he leverages his experience and subject matter expertise to lead a global discussion about branding trends and best practices. He appears on several expert panels each year to share his insights on disruptive strategy, marketing, media, and agency-specific concerns.

Global Millionaire recently caught up with Michael to discuss his journey to entrepreneurship and here’s what went down:

What are you currently doing to maintain/grow your business?

Business is about conversations – with your network, with your staff, with your audience, with the people you want to help. Growth will always be about maintaining and nurturing those conversations. So, when I think about maintaining and growing my business, it’s all about connection.

On one hand, it’s about the value I can provide to all of these people. At MDS Media, we are constantly innovating our marketing models as a way of communicating and providing value to our audience and internal networks. But on the other, it’s about staying visible, letting people know that you’re available to help when they need you, and finding ways to communicate that aren’t necessarily grounded in business. These are uncertain times, and whether it’s a piece of content, an email, or a video chat, I make it a point to check in and acknowledge what’s going on.

There’s tremendous value in cultivating relationships, as you never know what those relationships will blossom into at a later date.

What social media platforms do you usually use to increase your brand’s awareness?

MDS Media primarily operates in the B2B space, and we have found LinkedIn and Twitter to be the most relevant platforms for what we want to achieve. Our clients spend the bulk of their time on these platforms, and if we want to be an active part of trending discussions, we have to be there. Additionally, both LinkedIn and Twitter are really tailored to thought leadership. There are several passionate, niche communities on both platforms, and making meaningful contributions to them pays dividends, not just in actual business revenue, but in brand awareness, authority within our industry, and the expansion of our network.

What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?

Paid Media and PPC campaigns work brilliantly if done the right way. I think where a lot of professionals run into trouble is expecting magic by simply running a campaign. A lot of the tools that are available now present themselves as turnkey easy, and it is quite simple to set basic parameters and get an ad going. But just like traditional ads, there needs to be a game plan, clear KPIs, and a goal. There are certain strategies and best practices that deliver results, and if you don’t invest the time in researching them, you can end up wasting a lot of money. So, for those business owners who feel like PPC and sponsored content campaigns are ineffective – this isn’t true. However, they do require expertise.

What is your main tactic when it comes to making more people aware of your brand and engaging your customers? How did your business stand out?

My strength has always been in content. Everyone who knows any of my brands is well aware that we go the extra mile with content to be seen as an authority in the space. The entire Neon Cake aesthetic and value proposition is what drove an audience to a sold-out launch. We pride ourselves on content that separates us from the rest.

We take the time to understand our audience and the greater content landscape. Then we craft messages that not only stand out in every newsfeed but also stand out to the right people. My team and I really understand the power that great content wields, and we know that publishing a few random blog posts isn’t enough to garner attention. We build out comprehensive strategies, we run tests, we dive into analytics, and, ultimately, we take it seriously.

What form of marketing has worked well for your business throughout the years?

We have our own system we have developed over the years – it is a hybrid of content marketing combined with PR. Throughout our time as marketers, we found that agency and PR models were flawed. The way audiences discover content has changed considerably in recent years and continues to evolve at a rapid clip. The traditional models just couldn’t keep up with the speed of change, and that led us to create our own system. We have tested it with MDS Media, Neon Cake, and a number of Technology Experts, and the results have been incredible. We have had a wild amount of success with it.

What is the toughest decision you had to make in the last few months?

In the last few months, I’ve had to let go of things that don’t serve me. If this year has taught me anything, it’s that you can’t take anything for granted, especially when it comes to the business climate. Time is limited, circumstances change, and it just isn’t useful to waste energy and resources on relationships or initiatives that drain me or my business. That realization was tough because I’ve had to let go of some projects that I was excited about. But I had to be realistic and cut my losses. I know that down the line this kind of decision-making will only make me, and my business, stronger.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

If I could offer any advice, it’s to take your time and enjoy the process of building your business. A lot of entrepreneurs, especially new ones, are eager for growth. I think this leads them to spend too much money in general or waste it on things that they don’t need – to really focus on honing your product or service first, and once you have money coming in, be purposeful about where you spend it. Do you need a 20-person team, or can you go leaner? Does it make sense to expand into 5 new product categories, or can you refine your flagship product? Don’t rush toward success because it can lead you to make a lot of money mistakes that take years to recover from.

What new business would you love to start?

I would love to start an educational platform for entrepreneurs. I know that there are already nano degree programs and lots of individual classes hosted by successful businesspeople. But I’d love to create something comprehensive, that covers all the topics that entrepreneurs will encounter in their businesses and that’s presented from the point of view of someone who’s been there.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

I think this aligns with my answer about money mistakes. I’d really take my time, appreciate the journey, and pursue growth more naturally. I’d scrutinize every cost and expenditure, and I’d find comfort in the slow, steady race instead of focusing on the sprint.

What is the best advice you have ever been given?

The best advice I’ve received was to pursue a purpose other than money. Sure, there are positive things that come from making a significant amount of money – you can buy nice things, and you’re recognized in your industry as a success. But if that success isn’t connected to something more meaningful, it gets tough to stay committed to your business when the times get tough.

What advice would you give to a newbie Entrepreneur setting up their first business?

Learn how to position yourself – the importance of positioning yourself to your market is the single most important thing in getting started. It needs to be crystal clear not just to you but also to the customer why you’re different. You need to understand your value, your differentiators, and the best way to communicate those aspects of your business to your target audience.

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If You Want To Be Wealthy, You Should Avoid These 5 Mistakes

Becoming a millionaire seems like the perfect dream for most people. In order to make this dream come true, though, it takes a lot of determination and hard work. Although many of the people dreaming of becoming millionaires will end up settling for less, this does not have to be the case with you. If you are driven by the thirst to succeed, you need to build on solid ground and start making life changes.

However, there are a lot of misinterpretations that can get you off the right course towards success. Some things just are not necessary and in fact can be proven extremely damaging to your goals. How to be rich does not depend on any of the following misconceptions. Read the following points below carefully and find out what you do not need to do:

• Work on conventional niches

This is a safe way towards failure. In other words, you do not want to engage in niches that have been regarded as a traditional money-making business. You cannot expect to get rich any time soon by practicing law or medicine or architecture. These professions require a lot of time, and you slowly build your income, up to a point.

• Assume that just by studying hard will bring in the cash

There is no guarantee that your studies will pay off in the future when it comes to your professional career and money boost. On the contrary, most of the times you will be expected to choose a different professional path, which has nothing to do with what you have studied.

• Depend on luck

Luck is definitely not the main factor that determines if you get rich or not. You should focus on taking advantage of any opportunity coming your way, rather than wait for luck to knock on your door.

• Indulge in scams

Nothing good has ever come long term from scams. Even if you are lured by short-term winnings, you will most likely learn the hard way that such money does not last. So it is not worth risking your career for something with dubious results.

• Maintain a rich social life

Unfortunately, when you set your mind on how to be a millionaire, there is no time to waste. This means that you must be considerate and schedule all your social plans according to your optimal benefits professionally.

Of course, these are just few of the things you ought to avoid on your path to success. You need to set realistic goals and do not let go till you reach them.

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This CEO Happens To Be The Brains Behind Some Of The Biggest Gym Chains In Australia

Selena Short’s business acumen was revealed quite early on in her life and in a most unusual way. Short reveals that “as a kid, while others played games, I played shops, would even make up raffles to sell. Actually, I would raffle off my Mum’s frozen chickens, without her knowing about it, sorry mum!”  From that nefarious beginning, Selena Short has built for herself not only an incredibly successful career but one that is full of passion and purpose.

If one hears of a big-name fitness club, chances are Selena Short has had a hand in it.  The New Zealand native holds a Master’s Degree in Commerce from Victoria University in Wellington and has been working in the fitness industry for 18 years.  A fortuitous move to Hong Kong (having previously worked for Air New Zealand as a Business Analyst) gave her the chance to apply for, and secure, a job as Marketing Manager for California Fitness Centres (CFC).  She shares that “over the 7 years with this company, I worked my way up into a senior role as Vice President in charge of Marketing and Human Resources.  I managed an annual marketing spend of over US$5 million and oversaw the HR for over 2,000 employees across 6 countries (Hong Kong, Singapore, Taiwan, South Korea, Thailand, and Malaysia).”  When the company was sold in 2005 for a record $1.6 billion US, Short made enough from her shares to be able to make the move to Australia in 2006 and start her first gym.  She reveals that “alongside my husband and business partners Mark Mastrov and Eric Levine we started V Club, a revolutionary concept and a gym that won the best gym in Sydney 4 years straight.  Since then we have grown the business into 10 Crunch gyms across Sydney and Melbourne.”  Selena was also involved in opening the first international locations for UFC Gym and Hard Candy Fitness, the fitness company started by music superstar, Madonna, and her manager, Guy Oseary.

It’s obvious that Selena is passionate about fitness and health.  But the 46-year old is also passionate about, she shares, “seeing people grow in their unique gifts and purpose…we have over 750 in our team who are responsible for close to 55,000 members, I get to equip our teams to inspire and motivate people to live better…I love building strong teams that are on a mission to help people ‘perspire to greatness’…if our business can help someone become stronger and be healthier, then we will have played a part in helping them live their life to the full.”

Massive success has the unfortunate side effect of warping one’s sense of self-worth and sense of entitlement.  But nothing could be further from the truth when it comes to Selena Short.  Take for example her revelation of what has been the most memorable experience of her career so far: “Opening the doors of our first owned fitness club for the first time will always be a defining moment…it is a moment I relive with every new club opening to this day. I am personally on site helping set the club up and finish the final clean! I’m there on opening day and I do the first workout with members. But right before we open our doors I pause and say a little prayer for all the lives we are about to change from that day onwards! It’s powerful, we impact communities!”  This from a woman who has worked with stars such as NBA legend, Magic Johnson; model extraordinaire Cindy Crawford; UFC President Dana White and NBL Australia’s Executive Director, Larry Kestelman!  The half Kiwi/half Cook Islander directly attributes her continued humility and down-to-earth nature to her Christian beliefs – “I believe I am positioned where I am today because it is God’s plan.  All I had to do was obey the signs and work extra hard for it.”

Any successful business entrepreneur got to where they are because there were people who influenced them along the way.  For Selena, these included her business partners, Mark Mastrov (founder of 24 Hour Fitness) and Eric Levine (founder of California Fitness).  But perhaps the most influential, and who provided the impetus for Selena to start her own gym, is movie legend, Jackie Chan.  She fondly remembers “working with Jackie on design concepts for a Jackie Chan-endorsed California Fitness Centre.  He wanted a whole lot of crazy concepts in the club, I was the only one who would tell him ‘no’, but together we came up with some cool ideas!  Jackie spoke life into me, it prompted a confidence in me to move on to start my own business.”  In China, Chan’s philanthropy is as legendary as his acting career.  Short recounts attending Jackie’s 50th birthday party where the action star became annoyed at guests who gave him big, flashy flower arrangements.  He growled that he preferred to be given money – but the money wasn’t for himself.  Selena shares that “he then sent his team out into the party with buckets for all his guests, the who’s who in Hong Kong to take off their expensive watches and jewelry and donate it to his causes.  I love that he is not just about his movies and business, but is driven to help children living in poverty in China.”

The now Sydney-based wife and mother of 3 continue to have big plans to inspire others to ‘perspire to greatness.’  She shares that they “plan to continue to grow our business in Australia and possibly into New Zealand.  We have a few new clubs in the pipeline now.  We are also going into franchising, I look forward to mentoring franchisee owners and helping them build their own fitness businesses.  Personally, I am starting a foundation to help support women and families through health and fitness initiatives.”  And it all started with a few frozen chickens!  But, as Selena shares, you must figure out your ‘why’ first.  She emphasizes to “figure out what it is that you are passionate about.  What gets you out of bed.  What gets you excited.  And go for it!”  She passionately urges others to actively seek their calling, put in the hard work for it, and enjoy the ride – “When things are going well, enjoy it, you’ve probably worked hard for it. When things are tough, don’t give up but fight harder, you are just being shaped for greater things to come.  Love the saying, tough times don’t last but tough people do!”  And there is no better example of this advice than Selena Short herself.

We also asked Selena for some more in-depth business and marketing tips and here’s what she revealed:

What social media platforms do you usually use to increase your brand’s awareness?

We use mainly Facebook, Instagram, blogs, and now more on YouTube to engage people through sharing inspiring stories and useful information.

What is your primary tactic when it comes to making more people aware of your brand and engaging your customers?

Crunch has a unique culture of making fitness fun and affordable for everyone. Word of mouth is our most powerful tool; we ensure our members love the Crunch way especially our “No Judgments” philosophy and our passionate team. We strive to be the best referral business in the universe.

What advice would you give to a newbie Entrepreneur setting up their first business?

In life, you can play now and pay later or pay now and play later. In other words, you can pay the price now to get ahead and improve your life position. You can make the sacrifices now and work harder, give up some of life’s pleasures, go above and beyond and get your qualification, progress your career, sport or business, and enjoy the benefits of progress. Or you can play now and pay later, no career path, confusion in your purpose, and unhappy in your life positioning later.

Be in it to grow! Know your ‘why’ and have a passion strong enough to withstand the challenging times. When it hurts real bad, chances are you are so close to a break-through so don’t give up. And keep a ‘scoreboard’ (in our business this is done daily, monthly, and yearly) to measure actual performance against goals. This makes you accountable and more disciplined around making each day count towards achieving your plans especially the business’s financial objectives. If you do not make money, you cannot grow so what’s the point?

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Meet The World’s Top 10 Young Millionaires To Watch Out For In 2020

It’s quite inspirational to look back at how some of the world’s most famous celebrities, game-changers, and entrepreneurs got started on their journey to success. While some get lucky by getting a good break, the majority of them had to work extremely hard to make their dreams a reality.

While most young people end up settling for a 9-5 job, others follow the road less taken yet amazingly succeed at a young age. There is no minimum age to become a millionaire, as these inspirational millionaires know firsthand. From acting to uploading YouTube videos to creating an app to starting up their own companies, get to know these 10 millennials who made millions before turning 30.

Margot Robbie

Margot Robbie is one of Hollywood’s most in-demand actresses, who achieved massive success at a young age. Robbie, shot to stardom with 2013’s The Wolf of Wall Street when she starred alongside Leonardo Di Caprio, and her career has been on fire ever since. She has so far received nominations for two Academy Awards and five BAFTA Awards for her acting prowess. In 2017, Time magazine named her one of the 100 most influential people in the world, and in 2019, she was ranked among the world’s highest-paid actresses.

Evan Spiegel

Evan Spiegel is the co-founder and CEO of the multimedia messaging app Snapchat which he co-founded with Bobby Murphy and Reggie Brown while they were students at Stanford University. Spiegel initially launched a prototype called “Picaboo”, which they all later renamed as Snapchat. The mobile app was a hit and its popularity grew at such a rapid pace that in 2012, Evan decided to leave Stanford to focus on Snapchat shortly before completing his degree. As of October 2019, Snapchat has 210 million daily, active users.

Ariana Grande

Ariana Grande began her career in the 2008 Broadway musical 13 but she rose to stardom for her role as Cat Valentine in the Nickelodeon television series Victorious from 2010–2013, and in its spin-off, Sam & Cat from 2013–2014. She eventually decided to pursue a solo music career and in 2013, she released her first studio album “Yours Truly,” which entered atop the US Billboard 200. The album’s lead single, “The Way,” opened in the top 10 of the Billboard Hot 100, with critics comparing her voice to the legendary Mariah Carey. As of June 2017, Ariana’s music videos had been viewed a whopping total of more than nine billion times online. She has received three American Music Awards, three MTV Europe Music Awards, an MTV Video Music Award, and four Grammy Award nominations.

Ryan Higa

Ryan Higa aka “nigahiga” is an American comedian, YouTuber, and actor. He achieved YouTube star status for his comedic videos on YouTube. His YouTube channel, “nigahiga,” was actually the most subscribed channel on YouTube for 677 consecutive days from 2009–2011. Currently, he has one of the most-followed comedy YouTube channels in the world, boasting 21.4 million subscribers.

Kyrie Irving

Kyrie Irving is a professional basketball player for the Brooklyn Nets of the National Basketball Association (NBA). A six-time All-Star and two-time member of the All-NBA Team, he won an NBA championship with the Cavaliers in 2016. According to Forbes, his jersey is actually ranked fourth among the NBA’s bestsellers during the 2018-19 season, his Nike shoe is among the NBA’s top sellers and a viral Pepsi ad campaign featuring Irving as the elderly Uncle Drew was so popular that it eventually led to a 2018 Hollywood feature film.

Kayla Itsines

Kayla Itsines is an Australian personal trainer, author, and entrepreneur. She is the creator of a series of fitness ebooks titled “Bikini Body Guides,” and a meal-planning and workout app, called “Sweat with Kayla.” Sweat with Kayla generated more revenue than any other fitness app in 2016. Kayla initially created the Bikini Body Training Company with her partner, Tobi Pearce in 2014 so that she can coach and motivate more women. In 2017 Forbes declared her the top fitness influencer on the Top Influencers list.

Nick Molnar

Nick Molnar is a serial entrepreneur with extensive experience in online retail. Nick is the co-founder and CEO of Afterpay, one of Australia’s fastest-growing fintech companies. Afterpay enables customers to pay retail merchants via a ‘buy now, take now, pay later’ service that does not require customers to enter into a typical loan or pay any upfront fees or interest to Afterpay.

Jordan Maron

Jordan Maron better known by his online alias “CaptainSparklez,” is a YouTube personality, gamer-commentator, and electronic musician. Maron is famous for playing the video game Minecraft, which is featured on his main YouTube channel, “CaptainSparklez,” and the channel “CaptainSparklez 2.” His main channel is currently one of the most-subscribed channels on YouTube with over ten million subscribers as of July 25, 2019.

Sean Belnick

Sean Belnick is the founder of BizChair.com. When Sean was 14 years old, he created his first website “BizChair.com” back in 2001. Using the drop-ship business model, this website’s purpose was to sell office furniture, shipping it directly to customers. Sean’s stepfather Gary Glazer, was an independent furniture veteran who had 20 years’ experience in the office furniture industry under his belt. Leveraging Gary’s connections with furniture manufacturers and importers, Sean began running BizChair.com. He may have modestly started his business inside his bedroom – but now BizChair.com is a multi-million dollar business.

Kaila Methven

Kaila Methven might be a KFC heiress, but she is a success in her own right. She currently runs two high-end lingerie brands: Madame Methven and Lactrodectus (LDKM)(madamemethven.com). Kaila has been featured in several magazines, including the covers of Femme Rebelle, Ellements, LA Fashion Magazine, Maxim South Africa and she has also appeared in Contrasts, Runway, Basic, Most, Fab UK, Maxim US, Marie Claire Italy, Business Insider, and The Sun. She has won Best International Designer Haute Couture and lingerie twice. She was also awarded the Most Dynamic Woman of the year by Angeleno Magazine as well. Kaila’s designs have been seen on many celebrities, including Oscar-winner Apollonia Kotera, Kitty Brucknell of X factor UK, and cast members of the Real Housewives of Beverly Hills.

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Meet The Man Behind The Cover Of The Latest Issue Of Global Millionaire Magazine: The Amazing Deven Powers Aka Mr. Hollywood

Around 18 years ago, Deven Powers had hit rock bottom. Beaten down by life, with shattered self-esteem – his past actions of breaking the law has lead to significant jail time. He was financially, mentally, and spiritually bankrupt. At the lowest point in his life, he eventually realized that a life of crime isn’t something he wants to do for the rest of his life. After months and months of contemplation, he finally decided to pursue a vision of becoming more. In 2003 he made the conscious decision that he’s going to turn his life around by becoming a successful entrepreneur one day – so he began studying and taking classes in business management and consumer science. While he was in jail, he managed to pick up several skills, and one of which is hair styling – he learned how to braid, cut, and style hair. He never in a million years imagine that this particular set of skills would eventually lead to a very lucrative business model.

Along his journey of personal growth and self-improvement, Deven saw an opportunity to disrupt the film festival industry – he somehow found a gap in an established market. There weren’t many festivals in Los Angeles that actually catered to African American Filmmakers at the time so he decided to create a film festival that not only screened independent filmmakers but also applauded them by giving them screening blocks.

Fast forward to today, Deven Powers aka “Mr. Hollywood” is now the CEO and founder of the Black Film Festival Los Angeles, Mr. Hollywood TV Show, Mr. Hollywood Blogs, Mr. Hollywood Magazine, and Discover My Music Radio. He has also been the host of the LA Live Film Festival from 2018 through to 2020. When Deven’s not gracing the cover of magazines or hosting red carpet events, he’s hosting the “Mr. Hollywood TV show” which airs on AT & T, channel 99 in U-Verse, and channel 32 in Charter Spectrum.

The Global Millionaire Magazine recently caught up with Mr. Hollywood to discuss his journey in the entrepreneurial world and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?

Hi, my name is Deven Powers and I’m The founder and CEO of the Black Film Festival Los Angeles, Mr.Hollywood magazine, Mr.Hollywood blogs, Mr.Hollywood TV show, and Discover My Music Radio. I built my first business “Mr.Hollywood Styles” 10 years ago, as an independent hairstylist mainly braiding and cutting hair. I saved almost every dime I made from the business for a period of 5 years. I was determined to save and I even became homeless at one point in time living in my car just so I can save money in order to be able to invest in The Black Film Festival Los Angeles. My sacrifices eventually paid off because now, my idea is worth millions.

Can you describe your journey to success? When did you start? Did you ever imagine you would become this successful?

My story is actually quite unique. My journey wasn’t an easy one, it began 18 years ago when I was just a young 19-year-old kid sentenced to a stint prison. During my incarceration, I turned my life around and realised that a life of crime wasn’t something I wanted to do for the rest of my life so I decided to make a career change by becoming an entrepreneur. Back in 2003, I began studying and taking classes in business management and consumer science to better myself. by learning the ins and outs of business marketing and consumer spending. Although I was originally trapped under unfortunate circumstances, I made the best out of the situation by turning my life around and becoming a better person and decision-maker. During my incarceration, I picked up several trades – one of them is becoming a hairstylist. I learned how to braid, cut, and style hair. Which would later in life help me to start and invest in my first business. I never in a million years would have imagined that a hairstyling trade would eventually lead to a concept that’s earning millions of dollars in revenue.

What are you currently doing to maintain/grow your business?

Online marketing such as adding SEO to my websites, Facebook promo ads, Instagram promo ads, Pinterest ads, TV and Radio commercials, as well as appearances along with magazine promos.

What is your main tactic when it comes to making more people aware of your brand? How did you stand out?

My main tactic is effective marketing and presentation. First I have to find a way to market my event to the right audience and I also have to make sure that my brand is appealing to that specific market. For example, if I’m promoting my music I’ll find out what type of music caters to people who are aged between 13-35. I even go as far as doing research and finding out what colour schemes appeal to the audience. I do that by researching other successful brands in my field.

One of my other main tactics is to approach things from a gorilla marketing standpoint. I find a void in a particular market and I target it by providing the need. For example, I would email blast and set up promo ads based on the age and demographics of the target audience.

What form of marketing has worked well for your business throughout the years?

Email promotion. I would gather thousands of emails and send clients up-to-date news flyers. I also use Facebook and the old school word of mouth mixed with building a powerful brand reputation.

How did your brand stand out from the rest of the other brands out there that is similar to your niche?

My brand stood out because for a while in Los Angeles there weren’t many festivals that catered to African American filmmakers. I created a film festival that not only screened independent filmmakers but applauded them by giving them screening blocks.

What is the toughest decision you had to make in the last few months?

Whether or not to run digital ads or to physically print flyers. Believe or not the old school way of marketing still works.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

Early on in my career, I used to rely on my feelings when it comes to making an executive decision. But I soon learned that was a bad idea. I’m not going say to my readers and fans to not trust their gut instincts when it comes to making executive decisions because sometimes your gut feeling is right. But when it comes to investing, don’t take anyone’s word for it, please do your research. Take up a few online courses to find out what you can do to improve your business by successfully targeting a market. I can’t emphasize enough the importance of marketing and planning – you can never plan enough. I learned early on that if you fail to plan then you plan to fail. In the past, I failed to create the right business plans which in turn caused me to lose money. I .would have definitely written a stronger business plan so that my weekly, monthly, and yearly goals would have all been properly documented.

What have you learned in the process of becoming wealthy?

I’ve learned that it’s not easy. You’re going to have many sleepless nights and you’ll also run into several unforeseen obstacles. With most of my past businesses, the main issue I ran into was business planning and time management issues. Lots of businesses fail because they don’t market their business correctly.

What new business would you love to start?

I’d love to start a basketball league. I’m in the process of starting a league called the NSBA TOUR.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

I would do more business planning and organizing my business structure as well as more brainstorming.

If you could go back in a time machine to the time when you were first making a name for yourself, what advice would you give yourself?

I would tell myself not to listen to the haters and dream killers. Remove them from your circle and surround yourself with positive and successful people and spend your money wisely. So many times especially with newer business owners, we invest money in things that we want instead of things that we need. For example, I could purchase a new computer but then a good, used one with up-to-date software can easily get the job done anyway. Make sure you create a list to identify the difference between what you “want” and what the business needs.

What is the best advice you have ever been given?

To believe in yourself before others can believe in you. You have to believe in yourself first.

What advice would you give to a newbie Entrepreneur setting up their first business?

Keep God first and pray over your business. Ask God. or your higher power to lead you and guide you in making successful business investments. That’s a secret I’ve learned – you need to manifest your destiny successfully. All great ideas start as a thought first which becomes a word then becomes an action. Which is what I would call the process of creation. Everything in life is all energy so the energy you put out there is what comes back from the universe. Therefore, you need to expect the unexpected. You need to also sure that you have partnership contracts ready to pass on to future investors. I’m going to leave you with this quote: Never give up because if I can make it in business with the odds stacked up against me then you can make it too! To all the readers out there, I represent hope and I’m living proof that you can turn your life around.

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How To Overcome Rejection And Turn It Into Power By Refocussing On Your Big Goals

As an entrepreneur you are going to run into rejection, it’s inevitable. You might turn in a proposal that gets denied or try to sell your services and get denied. Either way, it’s important to remember your goals and keep pushing towards them. Don’t let a simple no stop you from achieving your goals. Some of the most successful people have been denied multiple times before reaching their spotlight. Just keep that in mind on this journey of entrepreneurship.

Never take it personally. Most rejections are based on the wellbeing of the other company. If you get rejected it’s simply because they don’t think it’s a good fit. It’s not because you suck and your company sucks. It’s literally just business. Let business be business, and don’t take it to your heart. Don’t let it affect your motivation, or ability to market yourself.

You should use rejection as a tool to figure out what your next step is or even how you could present yourself better next time. Take it as a learning opportunity and figure out what needs to change in order to land that next deal. Your goal is to be successful and grow your company, so use rejection as a tool to guide you in a better direction. Just because one person denied you doesn’t mean there’s not someone else out there that has been looking for someone just like you.

Never be afraid of rejection. Rejection is part of the growth process, and without it, you wouldn’t know where to begin, or even where you should go next. You should never fear being denied because a denial is all it is. It doesn’t affect you negatively to be rejected. If anything, you and the person that denied you are the only ones that are even aware of the rejection. You don’t have to showcase how many rejections it took until you succeeded. Just remember that each rejection leads to another possible deal. Don’t hesitate to put yourself out there in fear of being rejected. Just live for the moment and if you get denied then that’s all that has happened is you got denied. You are still an entrepreneur and you are still striving.

Another thing is don’t give your hopes up to soon. Just keep in mind that rejection is inevitable, and it’s bound to happen to you at some point while venturing as an entrepreneur. Stop hesitating to put yourself out there, because, in the end, it will be nothing but beneficial. You can’t land deals, without putting yourself out there. Regardless of rejection, you are still an entrepreneur and you still need to get your services out there. You can’t wait around and expect something to come to you because that is not realistic. Like I said, rejection is bound to happen on your journey, just don’t let it stop you from marketing your services or company. Use it as a tool to succeed.

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Meet The Man Behind The Cover Of The Latest Issue Of Global Millionaire Magazine: The Inspirational James Purpura

Around 17 years ago, James had hit rock bottom – beaten down by life, with shattered self-esteem. His addictions had resulted in jail time. He was financially, emotionally, and spiritually bankrupt. At the lowest point in his life, he met his future wife and business partner, Steph, and together they pursued a vision of becoming more.

Along their journey of personal growth and self-improvement, James and Steph saw an opportunity to disrupt an industry that ironically appeared to be perpetually stuck in the dark ages – the personal development industry. As a rag to riches, a non-formally educated, successful tech founder with a serious interest in philosophy, James recognized the uniqueness of his position to disrupt the personal development industry for the better.

Together, James and Steph felt an urgency to pursue their life mission to inspire individuals to tap into their unlimited potential and push humanity forward through a personalized combination of philosophy, science, technology, and community. They agreed it was time to launch their next venture, Powerful U, The World’s First Personal Evolution Company. James and Steph and their team have published a book, produced an award-winning movie, developed a game-changing personal perception assessment, and launched the Powerful Universe, a global platform for teaching and learning personal evolution. James has built strong international partnerships and an influencer network that already reaches over 50 million followers. Onstage and on camera, James is compelling, authentic, riveting and has enriched audiences around the world.

The Global Millionaire magazine recently caught up with James to discuss his journey to entrepreneurship and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?

Only two years removed from solitary confinement in jail, I began my journey into the tech world. In 2007, I took a chance on a small construction software start-up called PlanSwift. I quickly ascended to Vice President of Sales and then, a year later, took over as President and became an equity partner in the company. Under my leadership, PlanSwift grew from $8,000 a month in volume to over $1,000,000 a month in volume and over 50,000 customers in 24 countries, becoming one of the most well-known and largest technology companies in the construction industry.

In 2013, I lead the M & A process to sell PlanSwift to a firm outside of Chicago called Textura. Shortly after joining Textura, I helped the company go public. Over the next few years, I ran four different business units at Textura and played an instrumental role in facilitating a $650 million exit of Textura to Oracle. I spent six months working as a Vice President at Oracle before negotiating the purchase of my original business, PlanSwift, back from Oracle. Again at the helm of PlanSwift, I quickly led the company to generate sufficient revenue to repay the purchasing costs, positioning PlanSwift as an attractive acquisition target. With PlanSwift firmly established, I negotiated a lucrative sale to a large competitor, allowing me to exit and pursue my dream of creating the world’s first personal evolution company.

Can you describe your journey to success? When did you start? Did you ever imagine you would become this successful?

I started my journey to success in a jail cell, solitary confinement as a matter of fact. As I was standing there envisioning what I would make of myself when I got out every night I would yell as loud as I could that I would make the greatest comeback of all time. So yes, I imagined it but believing it took a while.

What is your main source of income?

After selling my technology company, I made some fairly strategic investments, one of which was a large commercial real estate office which is currently my largest source of income.

What are you currently doing to maintain/grow your business?

Our business is a little different than most peoples. In an attempt to start a grassroots movement in the personal development space, we’ve spent a lot of time and money to build platforms and services to reach people at scale by facilitating access regardless of their social-economic status. Most of our focus to this point has been geared around impact, not revenue. We believe that by focusing on impact first, generating massive amounts of revenue will be a natural byproduct of the massive impact we create in the world.

What social media platforms do you usually use to increase your brand’s awareness?

Mostly Facebook and to a lesser degree Instagram. We believe Facebook still has the largest reach and impact for the population at large.

What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?

In my original technology company, we did massive amounts of paid advertising campaigns but success in that area is always dictated by having a substantial number of people already searching and looking for your products. Another key piece is having a price point associated with your product that supports that type of advertising model. Lower cost viral type initiatives do not work without massive amounts of investment money to fund those types of companies in the early stages of their development.

What is your main tactic when it comes to making more people aware of your brand and engaging your customers? How did your business stand out?

To this point, in our new business, we don’t have one because we are just now starting to take our products and services to the market. In the early stages, it’s important to try all of the different tactics to see which ones resonate with your potential customer base.

What form of marketing has worked well for your business throughout the years?

In a business to business software technology with an established market, Google ad words seem to be the most effective. In the early stages of this new business which is direct to consumers, it’s looking like social media marketing is more effective.

How did your brand stand out from the rest of the other brands out there that is similar to your niche?

We strive to have the best quality products and services that are based on solid scientific principles at the most affordable price.

What is the toughest decision you had to make in the last few months?

In every business that I’ve ever been involved in, there is a point in time that tests your conviction about what you are doing to the ultimate test, and very often it is the difference between success and failure. When you can stand and make a commitment to put it all on the line or more than you ever thought, that is the true test of an entrepreneur. With my new business, that test has come in the last few months as it related to continuing the business in lieu of what is going on in the world with the pandemic.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

Do not put all of your assets into things that cannot be liquidated easily in an economic downturn. The worst thing that can happen is something like a pandemic that comes along where you find yourself in a cash shortfall even though you have plenty of money tied up in different things like real estate projects.

What have you learned in the process of becoming wealthy that others can learn from?

Accumulating wealth is never about doing, it is only ever about becoming which is why so many start-ups end up firing the original founders. They focused all of their attention on what they needed to do rather than what they needed to become and their own businesses quickly outgrew them. The thing you need to know is that your business can never grow faster than you do and if it does you will no longer be a part of it.

What new business would you love to start?

I could tell you but I would have to kill you! No, good entrepreneur give their secrets away. Just kidding! I am already running the business that I have always wanted to start.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

Put simply, enjoy the journey more.

If you could go back in a time machine to the time when you were first making a name for yourself, what advice would you give yourself?

A simple understanding that not everybody is going to like you.

Do you have any favourite business-related or personal development related books that you can recommend to other entrepreneurs?

Its called “Perception: Seeing is Not Believing” by James & Steph Purpura. Outside of the book my wife and I wrote sharing all of the information we wish we had before learning the hard way, the “Optimal Leader” by Mark Hattas is also fantastic!

What is the best advice you have ever been given?

Success and all of the wonderful things in life were only ever about being of service to others. The way to get what you want is by helping others get what they want.

What advice would you give to a newbie Entrepreneur setting up their first business?

Fail early and fail fast. Don’t be afraid to fail.

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The Top 5 Mistakes Successful Leaders Never Make Twice

Becoming a successful leader is the aspiration of many ambitious and entrepreneurial individuals; The number of books tackling the issue of leadership is many, with lots of successful leaders looking to monetize their own success by writing guidebooks, the wealth of information is substantial. However, the tips and guidance on offer cannot be fully realized if the following common mistakes are being made…

1. Lack of communication

 Whilst some leaders may have all the needed and desirable traits to progressively manage a business and guide their team, being unable to listen and appreciate the importance of communication can be a major factor in restricted development, not only in yourself but the company as a whole too. It can also be discouraging for your employees if they do not feel that their suggestions and opinions are being listened to or understood.

 You could be missing out on a plethora of insightful information and interesting notes that could help to improve and develop the company, from the gardener mowing the lawn of your premises to the bookkeeper in your accounts department, you never know what gem of information you could be missing out on.

2. Micromanaging

 A rather common complaint from employees in reference to their team leaders, supervisors or managers is their lack of trust to let employees perform their own tasks without interference or micromanaging. The term is defined as controlling every part of a business or process. Instead of delegating, a manager will ‘look over the shoulder’ at each stage of an employee’s responsibility or job process and provide advice and guidance that could be largely necessary.

 Employees are hired for their ability and competence to perform certain tasks within a business, if the manager begins doing these tasks for them, instead of providing instructions only, they are not only wasting their time (that could be better spent on higher-level tasks) they are potentially aggravating an employee who may end up feeling restricted and under-appreciated.

3. Not setting a good example

 Holding onto unnecessary anger, wanting to gain revenge on competitors or other employees, cheating and gossiping are all traits that have no place in a leadership role. One particularly bad trait is not being able to admit when you are wrong; Perfectionism is unobtainable, no one is perfect, so do not shy away from your mistakes. Employees will learn a valuable lesson from your ability to own your mistakes, it promotes honesty and learning in the workplace.

4. Lack of forward-thinking

 Being a successful leader is not just about enduring through the day or week, successful leaders are proactive and they plan ahead. They look to the future and prepare for it with small and decisive changes that will better the company, whether that be in increasing revenue or a thriving and happy workplace environment

To conclude, leadership is not just about bettering yourself, but your employees, strategies, future planning and the business as a whole. Your actions and reactions have a direct, if subtle, effect on every aspect of the business. To be successful you must present yourself in a way that reflects what you believe to be the core values of your business.

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Meet The Incredible Woman Behind The Latest Issue Of Global Millionaire Magazine

Mabelle Prior is a former broadcast journalist and producer of the women and children’s program back in the ’90s at the Ghana Broadcasting Corporation. She’s currently married and a mother of two and she is the president and founder of “Association Swiss Most Beautiful” which has around thirty executive members. ASMB organizes an annual Miss Swiss Most Beautiful pageant which was established in 2014. The event aims to promote diversity in women’s Beauty. She is also the founder of BIEL International Fashion – a platform that promotes multicultural inter-nationality within and around Biel and all over Switzerland while working towards establishing favorable relations and cultural ties between Biel, it’s surrounding residents, Swiss Nationals and foreign Nationals via the showcase of fashion, culture, and traditions.

Mabelle was popularly known as ‘The Queen Of The Airwaves’ when she used to work as a reporter for Ghana Broadcasting – a title that was given to her by the then Director and Deputy Director of Ghana Broadcasting Corporation due to her hard work and dedication to every radio program she was in charge of. She continued this activity in Swiss for a while before getting engaged in syndical activities and becoming the first young black lady in the Federatif committee of migration.

Mabelle is presently the editorial director of Swissglamour Magazine. She gives equal opportunity to every youth who is passionate about journalism to go to the field, make interviews, polish and develop their talent in the profession, write and publish news and gossips in a revolutionary and alternative youth style.

The Global Millionaire Magazine recently caught up with Mabelle to discuss her latest projects and book and here’s what went down:

Can you tell us more about yourself? How did you make the leap from being an award-winning journalist to the president and founder of Swiss Most Beautiful?

Once an award-winning journalist, always an award-winning journalist. But creating my organization Swiss Most Beautiful is the realization of my desire to see a world where every girl sees herself beautiful and valued no matter her shape, height, or origin.

What takes up most of your time at the moment?

Writing is one of my passions. I have written so many books. But I decided to publish Beyond Race first because it exposes so much about Africans and every other human being in general.

My family as well. I love spending time with my family. Especially my daughter Lina Prior, she is still young and needs all my attention. She is such an amazing child. My son Delase Ephraïm is now an adult but I’m always supporting and encouraging him in everything he does. And of course, my husband. We love spending time together with our kids. I love spending time with my sisters, Serwah, Shine, and their children. I love spending time with my mum Irene Asase founder of Doctor Asase Memorial Children’s Home. I’m a family person.

Can you tell us about your book “Beyond Race?”

Beyond Race is a social/cultural critic (aka agent provocateur), I had to put my strong opinions in a handbook that documents some of my thoughts about the idiosyncrasies of Africans. The lives and lies we live. The vagaries of our unique poverty that stretches into billions of dollars. Our worn habits dying for an updated version. I mirror our fears. I dissect our hypocrisies. I poke at our beliefs that care for us so much they rid us of every possibility to be exceptional. A book best describes my own method of saving my thoughts. I want my readers to smell the pages as they read.

Beyond Race is a handbook. I am not stuffing it under “literature.” I don’t want that stiff title. I want it accessible to everyone. It’s very easy to read. Many stories. Many truths. Very confrontational. I am so excited to continue sharing this with my world. Be one of the privileged to book a copy. I’ll be autographing more copies upfront. Book now on any of my social media accounts and you will get an autographed copy in a fortnight when it is still smelling like mint notes.

Can you tell us about your second book “A tale of deadly friendship?”

The book revolves around Selinam – a woman who was a victim of deceit, lies, betrayal, and false love. This is a story about a family who had wholeheartedly accepted a demon into their house, little did they know that this was the beginning of their doom. Selinam and the Amenyui family were manipulated and used because of the love they gave to Agbanator, a young sex-trafficking prodigy. Agbanator showed no remorse when it came to controlling the people who accepted her, as well as everyone else around her with her lies, facade, and lust for stardom and power.

How did you acquire the name ‘Ghana’s Radio Queen?’

That Radio Queen title was given to me by the then Deputy Director of Ghana Broadcasting Corporation Mr. Charley Sam, because of the exceptional renovations I brought into the profession, my dedication to my work, and the emblem of hope that I represented for the youth of Ghana in the ’90s.

We note that you speak six languages – what are they?

Oh, I see that you really did a thorough research about me… well, I actually speak French, German, English, and perfect Ewe because I come from Ho, Ghana.

Can you tell us more about your involvement in BIEL International Fashion? What’s it about?

Biel fashion International is a concept created by me. It’s a project of the Association Swiss Most Beautiful, to promote intercultural fashion, and to bring the youth together for a common goal. But I left Biel, Canton Bern, I now live in Canton Vaud Switzerland, we’re continuing the project here.

You’re currently the editorial director of Swissglamour Magazine – can you please tell us what this magazine is all about?

Swissglamour Mag is also a project of ASMB (Association Swiss Most Beautiful). Swissglamour Mag aims to give every youth interested in journalism the chance to learn the profession. By engaging them in article writing, reportage, etc..

What has been the most memorable experience of your career so far?

I have so many memorable experiences, if I start talking about them, this interview won’t end today.

Who have been the most interesting people you’ve met so far?

I have met leaders of the world, and many other interesting people too.

How active are you on social media?

I’m active on Facebook because to me it’s one of the best social media platforms and Instagram.

What is your personal mission in life?

My mission in life is to live a good, healthy, successful, and honest life, to be the best mum for my children, and be the best person my loved ones can count on.

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4 Essential Characteristics of Highly Successful Entrepreneurs

Millionaires, billionaires, successful entrepreneurs and CEOs. What do they all have in common? Are there any particular characteristics that they possess that helps to define a successful entrepreneur? Below are 4 of the most common characteristics of successful entrepreneurs.

1. Excellent Communication and People Skills

A successful entrepreneur is highly confident in their ability to communicate with different groups of people, from all walks of life, from the factory workers who may create their product to their potential investors and peers. They are usually excellent at sparking motivation and enthusiasm in their workers and their excitement is contagious.

 Their confidence in talking to people is of paramount importance to their success, as businesses develop more efficiently when the entrepreneur or owner engages in networking and communication with others who will help to advance the business. Successful conversations with manufacturers and a good rapport with their staff help them to stand apart from their competitors.

2.  Self-Motivated and Determined

 A successful entrepreneur does not need their motivation to come from an external source, they are determined to succeed and will always be moving forward to realize their goals. Whenever they hit a bump in the road or become discouraged their determination is the force that drives them to keep moving and seek an alternative path to solve the problems they may be facing.

3. Passion and Belief

 We are not talking about passion in the romantic sense. Successful entrepreneurs are highly excited and motivated by their goals. The care and attention they provide to their business almost never switches off, they pour their heart and soul, blood, sweat, and tears into their business and they love their work; The joy they receive from their daily work goes beyond the salary they seek to earn.

4. Forward-thinking and willing to take risks

 Looking to the future (and sometimes the past) is an important approach for a successful entrepreneur. Planning ahead and making decisions today that affect tomorrow can be a hard weight to bear. These types of individuals will usually possess some form of schedule or timeline that maps out the success they wish to achieve, this can be in the form of a 5 year or 10-year plan. Do they plan to branch out into a new market, outsource their manufacturing or they may even wish to sell the company at some stage, these decisions must be considered well in advance of their execution.

 Every successful entrepreneur has to possess the ability to make hard decisions and potentially take risks. It is hard to conduct business without the possibility of any risk, small or large, a decision must be reached, and a successful entrepreneur will not look to others for action, they must provide the action themselves.

Confidence, motivation, passion and forward-thinking, these characteristics amalgamated together create one potent mix for an incredibly successful entrepreneur. When you possess an idea or concept that you know you must realize, these traits will come to you naturally as you strive to make your idea a reality.

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The 3 Surprisingly Simple Ways To Become A Millionaire

There are quite a few things that are going to make you happy in life and let’s be honest, money is amongst the most important ones of them. From a psychological standpoint, it is funny how something so materialistic can mean so much to us. But, whether we like it or not – it is what it is and I’d rather cry in a Rolls-Royce than on the street.

So now the big question is, how do you become rich? Is it even possible in this restricted and challenging society that we live in? Of course, it is possible. Becoming a millionaire might not be easy but it’s certainly not impossible.

Start Small

The first thing that you need to understand is that you are not going to become a millionaire overnight. There are no magic formulas or get-rich-overnight strategies. The sooner you get this out of your head, the quicker you are going to achieve your goal. Start small, but start smart. If you don’t have money to invest, there are plenty of things available online which are going to allow you to build your fortune from scratch.

Speaking of Online

If people in the 20th century became millionaires by establishing physical enterprises, production lines, manufacturing industries, and whatnot, we live in the era of the services. Placing your service on the market is a lot easier and risk-free than actually selling a product. Sure, it might yield smaller returns, but your possibilities are endless and not limited by physical faculties. With this in mind, that’s something that you might want to think about.

Now, as we said above, there are plenty of opportunities on the Internet. And that’s a fact. The Internet is a global networking tool which could let you reach out to hundreds of thousands and even hundreds of millions of people from all across the world. So, if you are having a hard time figuring out where to start this might be a good idea.

A Million Dollars is Not A Lot of Money

By definition, you are a millionaire as long as you have one million dollars, or any other currency, based on your location, in assets. This is not the goal you should pursue. Being a millionaire is about not thinking of money – it’s about thinking of achievements, power, growth and prominence. If you want to know how to be a millionaire you should start by getting your mind clear and identifying the goals you want to achieve and forging the path of least resistance towards it.

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5 Highly Effective Business Success Tips For Entrepreneurs

Do you really want to know how to be rich and successful in life?

If so, then you need to get ready to change your daily routine. It goes without saying that even the slightest detail may determine if you’ll end up succeeding in life or not. There is a huge competition out there hence the reason why you must be prepared to do whatever it takes to stand out from the rest.

So what does it take to be rich and successful?

Well, the answer is not simple. There are several steps you need to take to make sure that you gain the success that you’re aiming for. Let’s take a closer look at some of the tips that will help you in your path to success. Below are some surefire tips that will help you grow your revenue and eventually reach the milestone of a million.

1. First of all, you need to make use of your strongest points if you want to thrive in business. It is true that we all have our weaknesses, however, you need to concentrate on your strengths though if you truly want to succeed one day. Which areas are you great at? This is where you need to really focus on in order for you to make the most out of your business.

2. Another thing you must incorporate is the use of technology in business. With the latest advancements in technology, there is a whole new world unveiled before your eyes. A world filled with opportunities for you to grab and take full advantage of. Do not let them getaway!

3. If you want to know how to be rich, you must be ready to invest prudently. Find opportunities that require minimal risk and maximum profit margin. There are a lot of options for you out there if you simply analyze the dangers and separate the wheat from the chaff.

4. Once you have found opportunities to invest, you need to be cautious and assess the dangers. You should not rush into any investment, which might be proven fragile. Instead, you ought to weigh all the pros and cons until you reach your decision as to the most viable investment opportunity.

5. Do not be afraid to make a statement and be innovative. Do things your way, so that you can benefit from the outcome. If you are certain about something, go ahead and show the world what you are made of!

Keeping these things in mind, you can spread your wings and reach your goals. Implementing these tips in your daily routine will help you become a millionaire in no time.

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Inside The Mind Of An Innovative Genius: The Top Secrets To Entrepreneurial Success By Madame Methven

Meet the woman who has awakened the Dominatrix in every woman through her timeless and sensual lingerie line.

Kaila Methven is the brains behind possibly the world’s most expensive lingerie label, and she’s not only successful she’s also drop-dead gorgeous.

Kaila’s family once upon a time owned The Rainbow Unlimited Chicken Company (RLC), which used to supply 90 percent of KFC’s poultry. After inheriting her family’s sale of RLC shares back in 1991, Kaila decided to step away from the fried chicken business and focus instead on a much sexier line of work: a luxury lingerie company.

At just 16 years old, Kaila interned at her first Paris Fashion Show and went on to earn a Master’s Degree from the International Fashion Academy – Paris. She completed advanced training at Polymodo in Florence.

Kaila has so far been featured in Harper’s Bazaar, Elle, and Maxim and she has dressed some of today’s sexiest stars including the likes of Demi Lovato, Katherine McPhee, The Kardashians, and more.

The Global Millionaire Magazine recently sat down with Kaila to find out more about her entrepreneurial journey and here’s what went down.

How did you become an entrepreneur? Can you tell us a bit about yourself?

I’ve always loved negotiating. My parents told me I would probably grow up to be a lawyer, I’ve always had a lot of momentum and drive even as a small child I was always very competitive. I have always been used to calling all the shots, which is something I enjoy even today as a business owner. The creativity involved in running a corporation is something I greatly enjoy on a daily basis as is seeing the ROI (Return on Investment) on all my investments.

How did you get your idea or concept for the business?

I always loved to draw and I was inspired by the fashion industry. When I went to University, I majored in costume design and lingerie, the business was the next step in me working as a designer for myself instead of a worldly corporation.

As an entrepreneur, what is it that motivates and drives you?

Art inspires me. Love inspires me. So do sensuality and passion. Passion for everything you do is a must otherwise it’s a waste of your time and money.

In one word, describe your life as an entrepreneur.

Divine.

What would you say are the key elements for starting and running a successful business?

An amazing team is the key, plus flexible internal infrastructures and key devotion to time.

How do you generate new ideas?

The world is my canvas. I use everything I encounter as momentum to generate out of the box content. I’m normally the one on my team pushing the envelope and I do this by being open to change.

How did you build up an entrepreneurial spirit, do you believe you were born with it or you developed it?

Both. I was always competitive as a child, but developing real-world experiences definitely helped me perfect the art of winning the game.

What is unique about your business?

I sell a fantasy! Wearable art is the art of seduction and I’m promoting female power with everything I sell to motivate my clientele. My brand grew from couture custom made stage wear into five new contemporary priced collections for mass-market which now includes lingerie, swim, sequins, lace and festival wear.

What sort of marketing do you do to make your image and brand more appealing to the audience?

We do a bunch of stuff from social media, Amazon, ads, parties, and other PR work.

What has been the most rewarding part of your business?

Dressing celebrities and having high-profile clients appreciate my talent as a designer. The pay-off is in my heart and soul. Collaborating with other successful CEO’s is also something I greatly enjoy. I’ve recently been in talks with edm.com and I Want EDM as I prepare to launch my new EDM festival wear collection for 2020.

What was your mission at the outset?

To design couture lingerie, art for the bedroom that induces love and admiration for single people and couples.

What do you hope to see happen in the near future for small businesses in the US?

More female entrepreneurs are something that the USA really needs to succeed. For far too long America has been dominated by men and we women have a lot of talent that is ready to be seen. Men are the tip of the iceberg.

Has your business been recently affected by the COVID-19 crisis?

Thankfully no, but the severity of the effects of COVID-19 worldwide and with the medical industry unable to find a cure for it at the moment has encouraged and motivated me to invest in finding a remedy to help. This is a cause I am so passionate about, as are millions of other people around the world. I want to channel my philanthropic efforts into helping find a cure and potentially saving the lives and livelihoods of millions of people. My charity, “PLUR Association” is also here to help combat the outrageous unemployment rate.

What advice would you give to other entrepreneurs who are starting out?

Be passionate about your goals and dreams, do your market research and hire a driven team that adds value to your master plan.

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Inside The Mind Of The CEO Of A Global Branding And Marketing Firm: Paige Arnof-Fenn

Paige Arnof-Fenn started a global branding and marketing firm 16 years ago (Mavens & Moguls) after a successful career doing corporate marketing at large companies like Procter & Gamble and Coca-Cola followed by heading up marketing at 3 successful startups that all had positive exits. When the company she worked for decided to cut their marketing team, she decided to take the leap right after 9/11 since she had nothing to lose and the rest you can say is history.

StarCentral Magazine recently caught up with Paige to talk about her entrepreneurial journey and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?

I did not plan on starting a company. I always wanted to go work for a large multi-national business and be a Fortune 500 CEO. When I was a student I looked at leaders like Meg Whitman and Ursula Burns as my role models. I started a global marketing and branding company in Cambridge, MA 16 years ago after starting my career on Wall Street in the 80s, going back for an MBA and having a successful career in Corporate America at companies like Procter & Gamble and Coca-Cola and working at 3 different startups as the head of marketing. I took the leap right after 9/11 when the company I worked for cut their marketing. I had nothing to lose.

Can you describe your journey to success? When did you start? Did you ever imagine you would become this successful?

Working for yourself and building a business you started in incredibly rewarding and gratifying. Since starting my business I have joined boards and volunteered at several organizations. I am a mentor to the next generation of leaders and have helped build a very successful anti-bullying program that >50,000 middle school-aged kids have gone through. As a marketing consultant, I am able to write articles, contribute to books and speak at events to share my experience and lessons learned. It has been a lot of fun, I joke that I am an accidental entrepreneur. I knew I had made it as an entrepreneur when Harvard wrote 2 case studies on my business a few years after I started it, we were very early to pioneer sharing resources on the marketing front (before my company it was really only done with HR, legal and accounting/finance). My definition of success has changed over the years but I always felt I would be successful because I knew I would work hard to make it happen.

What is your main source of income?

The majority of the fees come from consulting but I also get paid to give speeches and am a paid advisor to companies as well.

What are you currently doing to maintain/grow your business?

Most of my business comes from networking. I think what makes someone effective at networking happens to coincide with things that just come more naturally to them. I am an extrovert and have been told I am good at networking. I grew up in the South so maybe it is both nature and nurture in my case. The traits that work in my favor include: being naturally curious so you ask a lot of question, people love talking about themselves; being a good listener so you can ask them more as follow up; being warm and friendly, smile, be the first to introduce yourself; sending a handwritten thank you note or e-mail referencing something you discussed or including an article you think they might enjoy right after you first meet; and making an introduction for them to meet someone in your network who they would find interesting. When you stop trying to sell and just share what you know and love networking can be fun! People put too much emphasis on trying to be interesting instead of being interested in the other person.

Here are a few networking tips based on my experience it does not need to be a chore:

DO:

Give before you get.

Stop selling start listening.

Find a buddy to go to an event with so you can work the room together, it makes it much more comfortable and fun.

Bring plenty of business cards.

Send followup notes to the best prospects after the event.

DON’T:

Monopolize people’s time or let them do it to you, chat briefly and exchange info so you can follow up after.

Overshare, let them do most of the talking.

Get into political discussions with people you do not know.

What social media platforms do you usually use to increase your brand’s awareness?

I stick to LinkedIn and also contribute to other people’s blogs occasionally. Call me old fashioned but I still like the tried and true LinkedIn best. It is the most professional platform, my clients and prospects all use it, it is a great way to stay in touch with your contacts, exhibit thought leadership and do research on people. I like seeing who they are and are not connected to and asking about common interests and people. There is a lot of material there to work with. You do not need to be on every social media site but be strong on the ones you are on. Being invisible online is a very bad strategy. You must exist online today to be taken seriously.

What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?

I do not use it for my business but I have clients who have found it is effective for them.

What is your main tactic when it comes to making more people aware your brand and engaging your customers? How did your business stand out?

Thought Leadership is also a great way to build your brand, increase your visibility more broadly, raise your profile and attract more clients. Activities like speaking at a conference, writing articles, building your following on social media all contribute to increasing your awareness with potential customers and building your credibility with a larger community. Instead of trying to start your own blog or newsletter, try contributing regularly to existing well-trafficked blogs in your industry or newsletters of like-minded organizations reaching the same target audience as you. Make sure you put your URL or contact info on it so they can find you and follow up. When your articles or talks become available online, make sure to send them out via social media to all your friends, followers and contacts.

What form of marketing has worked well for your business throughout the years?

Word of mouth, writing articles and speaking mostly.

How did your brand stand out from the rest of the other brands out there that is similar to your niche?

Authenticity, hustle, persistence, and determination. We work hard and love what we do and I think it shows.

What is the toughest decision you had to make in the last few months?

We parted ways with a client when it became clear that despite our best efforts to delight and service her account she would never be a satisfied customer. The leg work we had done on her behalf we were able to leverage for other women CEOs we are working with so none of the team’s great work went to waste. One woman’s trash is another one’s treasure! Sometimes it is just better to cut bait and move on but it can be hard when you know you are right. Let it go and find the customers who appreciate your work. You will be fulfilled and gratified when you help them achieve their goals.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

I invested in a startup that folded but that is a risk most of my investments have done well so I cannot complain. You have to make the best decision you can with the info available at the tie but the market can change quickly.

What have you learned in the process of becoming wealthy that others can learn from?

Always spend beneath your means and don’t get caught up in trying to keep up with the Joneses.

What new business would you love to start?

If I had a great idea I would start it!

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

Not a thing, I learned from every bump and bruise along the way and it all got me here where I am today. Every bad boss made me a better boss. It is all part of the journey.

If you could go back in a time machine to the time when you were first making a name for yourself, what advice would you give yourself?

It really is a marathon, not a sprint so do not set arbitrary goals like being named 30 under 30 or 40 under 40 because it may take you longer than Mark Zuckerberg to hit your stride and that’s okay. Most people take many detours on their career paths before finding their true calling. Don’t be disappointed if you get to 40 and are still exploring because the journey really is a great adventure so enjoy it.

Don’t be scared to fail, just learn from every bump in the road so you make better mistakes next time, that is where you learn the most! You learn to do by doing. Course correct and pivot along the way, it makes for a fun career path.

Do you have any favorite business-related or personal development related books that you can recommend to other entrepreneurs?

How To Win Friends & Influence People — it is a classic with timeless advice on manners and people/human nature.
The Tipping Point — I named my company before I read this. He really understands what makes people tick.
Good To Great — another classic that makes you think and ask the right questions every day to build a sustainable business for the long term.
Getting To Yes — I took his negotiations class in business school and this reminds me of what he taught us, we are constantly negotiating in business and you have to always keep in mind what your best alternatives are and be ready to walk away.

What is the best advice you have ever been given?

Focus on filling your pipeline, it is the key to any successful business and prospective customers can come from anyone anywhere anytime so you should always be on your best behavior & make a great lasting impression. Be nice to everyone & make friends before you need them, you never know who is in or will be in a position to help! It is true you should never burn a bridge, that really is great advice and I can tell you dozens of stories over the years where that has served me well. You just never know when your paths will cross again with old colleagues, former bosses, etc. Kill them with kindness and don’t ever burn that bridge, trust me it pays off! Also, be the best prepared at every meeting, work your butt off and smile. It has worked for me at least!

What advice would you give to a newbie Entrepreneur setting up their first business?

As far as mistakes go I would caution others that the people you start with are not always the ones who grow with you. The hardest lesson when I started my company was not getting rid of weak people earlier than I did in the first few years of my business. I spent more time managing them than finding new customers. I knew in my gut they were not up to snuff but out of loyalty to them, I let them hang around much longer than they should have. It would have been better for everyone to let them go as soon as the signs were there. They became more insecure and threatened as we grew which was not productive for the team. As soon as I let them go the culture got stronger and the bar higher. “A” team people like to be surrounded by other stars. It is true that you should hire slowly and fire quickly. I did not make that mistake again later on so I learned it well the first time. I wish I had known it even earlier though but lesson learned for sure!

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Meet The Woman Behind The Global Millionaire Magazine’s Latest Cover: The Amazing Brianna Rooney

Brianna Rooney was initially hired as a recruiter, a career she knew nothing about, yet somehow she managed to thrive in it and even enjoyed every second of it. Two years later, she came to a point where she didn’t feel that the company she worked for was doing her justice. Eventually, she decided to walk out of her job with no plan whatsoever because she just knew she wanted to do better, more quality work – and that’s how Techees was born. Techees is a team of recruiters that collaborate well together and help connect companies and candidates.

Today she’s 34 years old, she owns her own company called Techees, she also has three houses, as well as a  top 100 restaurant (www.mouthfuleatery.com). We recently caught up with Brianna to talk about her company and her entrepreneurial journey and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?

I am a bundle of energy! No coffee has ever entered my body unless you count Dreyers coffee ice cream. I played soccer, swam the butterfly and wrestled in high school. Wrestling was definitely my favorite. I am very competitive, I love playing games, I enjoy dancing crazy and I’m a huge Disney/Disneyland fan.

I was originally hired as a recruiter, which is something I knew nothing about. I thrived in it and enjoyed every second. Almost two years later, I came to a point where I didn’t think things at my current company were being handled the way they should’ve been. I realized how much lives we were changing by recruiting. Before, it just seemed like any sales job. Eventually, it hit me like a ton of bricks – it was so much more. So I walked out with no plan. I just knew I wanted to do better, more quality work. My boss at the time was going to fix the situation and reach out to me by the end of the day Tuesday. I woke up Wednesday morning, there was still no phone call. I was at a crossroads and I felt that I had nothing to lose. I decided to start Techees a couple of hours later. By noon on Wednesday, my old boss called with a solution. I told him it was too late and here I am.

Can you describe your journey to success?

It’s been a long road but it seems to have passed with a blink of an eye. I have made a ton of mistakes. Some financial, some employee hires, managerial issues and I have also been overwhelmed almost the entire time. When I say overwhelmed, I don’t mean that as a bad thing. I was never trained or prepared for my journey. Everything I do, I do with my gut and my instincts. If I misstep, I get back on track as fast as I can and don’t worry about the mess I made. 85% of the time I have been incredibly happy with how Techees has turned out. Most of the time I make decisions lightning speed. There have been a couple of times where took me too long and those are the ones that take up that 15%. I love what I do and I’m so lucky to be surrounded by the people I have in place. The journey to success is more fun than challenging. I think it’s all about how you look at things. You create your positive and everything will go your way, just sometimes you might have to intervene with some hard work.

When did you start?

I started recruiting when I was 22 years old, in 2007.

Did you ever imagine you would become this successful?

I always knew I’d be successful. I always assumed I’d be rich and famous. I don’t know if that’s just something all kids think. Either way, I didn’t only think it, I believed it. I think that’s how things happen. You need to believe you can, and then you will.

What is your main source of income?

My main income is from recruiting. It has been for the last 10 ½ years.

What are you currently doing to maintain/grow your business?

I make sure I always do quality work. That’s how you grow your business in recruiting. I have hired up to 8 people. I think that’s a perfect size. We collaborate well and there’s no voice that’s lost.

In the last year, I have been asked a few times to train in-house recruiters of clients I already work with. I have always known that recruiters as a whole, aren’t trained well. That’s why Techees always had the upper hand. I very much believe in the fundamentals. My colleagues, Emily Stellick, Ben Markowitz and I, all decided this was happening too often. It was good money and great exposure for us. However, we didn’t have enough time to do what we love; and that’s recruiting. We decided to make our training accessible to the masses and change an industry for the better. In about two weeks, our 3-hour e-course will be available for the World.

What social media platforms do you usually use to increase your brand’s awareness?

Recently I have been using Twitter, Instagram, and Facebook to get The Millionaire Recruiter name out there. That’s where we’re featuring the e-course, the book I wrote, articles I’m featured in, and other fun things.

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What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work?

I actually haven’t done any paid advertising or content campaigns.

What is your main tactic when it comes to making more people aware of your brand and engaging your customers? How did your business stand out?

With Techees, our reputation has been through word of mouth. Really there is so much business out there for recruiters, we have never had a hard time. Either they find us, or we find them. When you do great work, especially within an industry that has an awful reputation. It seems to be fairly easy to stand out. We make sure to get recommendations on Linkedin and we have a nice client list we don’t mind sharing.

What form of marketing has worked well for your business throughout the years?

Again, we haven’t done any marketing. I know with The Millionaire Recruiter we will start that soon. With getting my name out there as The Millionaire Recruiter, that will surely get Techees name out there as well. Techees is the foundation The Millionaire Recruiter was built on.

How did your brand stand out from the rest of the other brands out there that is similar to your niche?

Techees doesn’t spam resumes, we don’t force companies down candidates throats and we make sure to keep in touch throughout the process on both sides. Techees is great at finding the specific candidates our clients are looking for. We don’t compromise quality with quantity. We’d rather send one amazing resume a week than 8 “just okay” resumes.

What is the toughest decision you had to make in the last few months?

The toughest decision I’ve had to make is the one to go forward with being an influencer. I’m putting myself out there, my work, my beliefs and so much more. I love my industry and I love what I do. I have developed a phenomenal company, fantastic employees and an overall great culture. I have industry “secrets” that I’ve kept close. Yet, now I’m releasing them. I have mixed feelings. At the end of the day, I want to give back to an industry that has treated me so well. I believe in what we do and I want to make an impact in the lives of current recruiters and in the lives of people that I will be getting into it.

What have you learned in the process of becoming wealthy that others can learn from?

I wish I lived somewhere in between the Brianna at 24 and the Brianna now, at 34. Each year I make more money, therefore, each year I spend more and more money. I do have 2 kids now so I blame them. I wish I saved like I didn’t have money. I know many people in my life that on paper, doesn’t do as well financially. Yet, I’m sure they have a lot more money saved. The problem is, I’ve always been a spender. Even when I didn’t have money to spend. So now that I have money to spend, sometimes I don’t make the best choices. However, I do believe in “living”. You only get one try, so you might as well go for it. You can’t take your money with you. My advice is, don’t live like you’re broke, but don’t live like you’re rich.

What new business would you love to start?

I have many businesses I’d love to start. I get itchy to do things. I would say right now, the one I really want to do is a Nerf Gun Play Place. My son is 4 and he loves nerf guns. It’s really fun. We set up forts, targets and also have drawing contests of the Nerf guns we want to invent. He gets really creative with all of it. I think it’s great for kids to be able to get wild, think strategy, and build teamwork in an environment that is safe. We’ve done the laser tag thing which is fun. Paintball is too dangerous and expensive. So the in-between for us, and I think ages 4-Adult, would be Nerf. Fun for the whole family. Plus, I’d be the coolest mom in the World.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

If I could have gone back in time, I wouldn’t have made my business partner a full partner. I also would have had a well thought out buyout agreement. We parted ways almost two years ago.

If you could go back in a time machine to the time when you were first making a name for yourself, what advice would you give yourself?

If I could go back in time, I would have branched out and made my name known earlier on. I would have met with more and more clients in person and gone to meetup groups. I was either shy, lazy or both. I never liked technology, even those it’s the industry I work in. Or I should say, I don’t like social media. Yet, social media is so powerful and I should have taken advantage of it a long time ago. Networking is crucial, and I wish I would have told myself that years ago.

Do you have any favorite business-related or personal development related books that you can recommend to other entrepreneurs?

I stumbled upon Grant Cardone’s “Millionaire Booklet”. It’s a quick, no BS read. I like how he addresses our society not being in favor of talking about money. Yet, that’s what makes the world go round. People think lower of you if you flaunt your money. Or want to dislike you if you’re super successful. Really, people just want to make themselves feel better for not reaching the success you did. I don’t know why people can’t just be happy and motivated by you. This booklet put a fire under my ass that I was very much needing. You go through your career in waves. This is my high tide and I’m ready.

What is the best advice you have ever been given?

My stepdad has had his own business for 30 years now. He always says, “What’s the worst thing that can happen? You can always make more money”.

What advice would you give to a newbie Entrepreneur setting up their first business?

Just do it! Don’t let fear get in the way. Channel that fear into the drive you need to get things done. Set your dreams/goals right away. Pick five things you want to accomplish this year and have laser focus. Write them down daily, put them on a post-it for you to see often. Repeat your life goal in your head over and over again. It’s all about making sure you yourself, believe in what you’re trying to accomplish. Never ever worry about making a mistake and failing. You will make many. Just make sure you learn and never make the same mistake twice. Last but perhaps the most important. Make sure you celebrate and acknowledge your accomplishments. If you don’t celebrate the highs, you won’t know what a low is.

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Five Effective Ways to Organize Your Life In The New Year

How do you welcome the year ahead?

New Year, like the sun, is almost shining its rays on us. Every year, we are faced with heightened anticipation as we lay out our goals and plans for the year ahead. We think of it religiously in the promise of daily opportunities and 365 days of chances. The more it draws itself to us, the brighter we see ourselves in its glorifying blessings and exciting beginnings. We look forward and bombard the first midnight with endless wants and wishes that we sometimes tend to forget the sturdy platform where these plans of ours stand –our inner self. So how do we work on ourselves to be able to successfully map out an organized 2020?

Stay Focused

The way to an organized year entails hard work and conviction. There will be days when following all your set life draft may seem impossible and this is where staying focused on your vision comes in. Your self-productivity and time management play a lead role in keeping you present and motivated.

Prioritize Big Things and Lift Your Littlest Ambitions

Maneuver every now and then to reckon if you’re doing the right thing at the right time. Are you caught up between the rocks of your short term goals and long term aspirations? Visualize yourself and maximize time by weeding off your life-destroyers and pick up the points that strongly contribute to your self-effectiveness and spectacular rewards.

Start a Healthy Financial Management Strategy

Know all your finances by heart and arm yourself with strong self-discipline and a realistic budget. File your bills accordingly and limit your credit card expenses.

Leave Unnecessary Things

Needless to say, de-cluttering may be one of the most neglected words we have but this year, be the difference that you desire and start by offloading stuff that you don’t actually need. This goes beyond tangible things since often, your negative emotions like anger and grudges take over your life. Release the bad vibes in your life and carve a path for a peaceful surrounding and stress-free day to day living.

Make Friends With Your Calendar

Mark important dates such as school and business appointments and devote a time that is solely assigned for you to face your to-do lists and accomplish those set-off goals.

The countdown for New Year begins with you. It’s a blank space waiting for you to take as you shape your destiny so take it, draw your vision of life, write your big dreams in it and get up to steal them. 2020 is here, embrace it!

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Find Out More About The World’s #1 Expert In The DIY Sewing Revolution

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With over 2.1 million social media followers and 12 million website views annually, DIY Fashion Expert/Girlboss Mimi G has defied all odds to emerge as the most influential woman in DIY fashion, propelling herself into the ranks of Martha Stewart, Lauren Conrad, and Chrissy Teigen.

MimiGStyle.com began as a hobby, and has blossomed into the world’s leading DIY fashion/sewing online destination, where Mimi G models her original designs/patterns ranging from business wear to swimsuits that fit the everyday girl, create free tutorials of her on-trend sewing patterns (Turn Your Jeans into a Skirt, Refashioned Sweatshirt into Dress, Men’s Shirt Into Off Shoulder Button Up), personally answers every DIY sewing question (i.e. what fabrics to buy, what projects to start with, etc.), and so much more. She also created the world’s #1 online sewing school SewItAcademy that works for everyone from the first-time sewing novice to the expert seamstress. SewItAcademy helps fashionistas of all levels master the fundamentals of sewing, work at a pace that allows time to practice, learn the importance of specific techniques, break free from mundane methods, and create trendsetting clothing and accessories.

Mimi G has worked with celebrities like Gwen Stefani and Jennifer Aniston, companies like Target, Revlon, and Google, and has been featured in People Magazine, Parade Magazine, POPSUGAR (to name a few) for making sewing hip and accessible.

StarCentral Magazine recently caught up with Mimi G to talk about her journey to entrepreneurship and here’s what went down:

Could you please provide a background about yourself and how were you actually ‘discovered’?

Well, I am a mother of four and a serial entrepreneur who took her love of sewing and shared it with the world. I overcame sexual abuse as a child, domestic violence, homelessness, teen pregnancy and came out at the other end of with a clear vision for my life. I spent many years struggling to make ends meet and working 16 hour days in a field I liked but knew wasn’t my calling. I did the best I could to feed my kids and keep a roof over their heads like many of us do until I started this thing called a blog back in 2008. I didn’t know what a blog really was so those first few years were really just a time of discovery. It wasn’t until 2012 when I decided to blog consistently and launched Mimi G Style, Inc. that I started to focus my energy on teaching and providing tutorials. It was fun to teach people how to make their own clothes when they had never even considered it. My blog grew rather quickly and after that first year I was averaging about a million page views, I quit my job a year and a half in and now 8 years later we reach nearly 12 million people a year and have over 12,000 students in Sew It Academy. It’s amazing. I don’t know that I was “discovered” because there has been so much that has happened in the last eight years that people didn’t see. Growth, planning, strategies, luck, lol but I owe my success to the people who follow and support and share me with friends and family. Starting a business is not something that happens overnight and I feel like I am just getting started.

What do you like most about blogging?

I like having the ability to reach millions of people by sharing my love of style and sewing. It serves as a great journal of sorts to look back and see all that I have done and it’s the way I market new products to my followers so it keeps everything in one place and consistent. Blogging is different now, we like fast information which is why social media is so powerful so you have to really understand the benefits of having a blog and how to use it even with the ever-changing social media climate.

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Can you tell us about your Style & Sew It Academy?

I think my style is always changing, I have moods and I dress according to how I feel. I like simple, easy to put on looks that require little to no fuss. I am a jeans and tee kind of girl but will throw on a cool jacket or cool shoes to take the look up a notch or two. I love clothes and I love shopping but to be honest, shopping can be a little stressful if you are not a sample size or, if like me, have a 10” difference from my waist to hips. That is the reason I started sewing again in my 20’s, I wanted my clothes to fit right. It is also the reason I started Sew It Academy.

I launched Sew It Academy in May of 2016. I founded Sew It Academy to help people who wanted to learn sewing and fashion design but couldn’t afford to go to a traditional design school. I set it up so that you didn’t need any experience to start and just about anyone could afford it. The first course is me showing you what a sewing machine is! (laughs) For the price of two lattes a month we teach you everything you need to know to make your own clothes, fix clothes that don’t fit off the rack, work and design your own collections or work in the fashion industry. There is a ton of free info on YouTube but not all of it is good. I wanted somewhere that had structure and really taught people fundamentals that they could build on. There is no online sewing and design school that offers the variety that we do. We teach sewing, pattern making, draping, fashion illustration for both menswear and womenswear and above all it’s affordable.

What sort of person usually follows your blog and YouTube channel?

Who’s your main audience? I have a very big mix of people who follow me. The youngest I have met was 8 and the oldest was 80 and everything thing in between. Sewing and DIY is something that in my experience has appealed to a wide variety of people. I think in general people follow for the style, for my personality, for sewing or just because they are intrigued that I can make my own clothes. (laughs) I have a very large black and brown following and that is important to me because as a woman of color and a Latina I am always aware of how important it is to be seen and to see yourself represented.

What’s the biggest challenge of running an online business?

There are a lot of challenges when running a business in general and a lot of what I do happens online but the overall challenge is creating content on a regular basis. You have to be visible and stay visible in order to reach people and make an impact among so many other people. My focus is always around creating engaging and visually appealing content. It can get a little difficult when you feel like your whole life is an opportunity for content but that is the world we live in and certainly the way you need to approach an online business if you want to have continuous success.

Have you always wanted to be in the fashion industry?

No, not really. I have always loved to sew and design but I didn’t know how that was going to transpire in my life. It wasn’t until I was in my late 20’s that I decided I wanted to be a “fashion designer” I went through the process of creating a collection in between my full-time job and even put it on the runway here in LA but after that experience, I knew that although I felt accomplished I didn’t want to spend my time trying to sell a collection. There is a lot more to being a fashion designer that people realize, you have to market and sell your line and very little time is spent doing the actual designing. I love the process of creating garments so after starting my first DIY blog and sharing how-to videos that what I really enjoyed was teaching. I won’t say that I don’t want to do retail at some point because I think I do and will but I can now choose how I want to do it.

What’s your personal mission in life?

I have many, but my main personal mission is to be a great mother, I want to be an example to my kids and have a lasting impact on people I know and those that I don’t. I have worked hard to show my kids that you are more than your circumstances and that the power to be great is found within. I want them to see that despite my struggles I am able to make a positive impact on the world. I have a million friends in my head, all of whom follow me and support me and although I don’t know them all personally I want them to feel empowered and inspired by what I have to offer. My mission in life is to be the best person I can be.

What has been the most memorable experience of your career so far?

I have had so many! but at the end of the day, the most memorable moments have been when someone recognizes me not the street and wants to share their story with me or take a pic. Every time I meet a follower I am reminded at how amazing my life is and how fortunate I am. I have one story who stays with me always. I got an anonymous email from a woman who shared that she had just gotten out of rehab and was in sober living housing. She told me that she had once been a professional engineer with a great career, her own home, a nice car and little girl who she loved. She met a man, fell involve and that was the beginning of a very difficult road. The man she had met and was now sharing a home with was addicted to drugs and had introduced her to them. She became an addict, lost her job, her house and eventually her daughter. She said it took her a long time to get her life together but she did. When she graduated into sober living she was not he computer looking something up and came across my blog. She shared that she spent hours looking through my blog posts and that I seemed to jump off the page, she said she felt like she knew me. She started learning to sew with my videos and that new hobby she was learning from me helped keep her sober. She is now a coupler and travels sharing her story. She ended her letter to me by sharing that now when she speaks to groups she talks about a DIY blogger that helped save her life and she has no idea who I am. I still don’t know who she is but I think of her often and wish her well. My blog started as a place to make cool things and learn but over time it has become a safe place for people to find themselves and many times heal.

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Who have been the most interesting people you’ve met so far?

I have had the pleasure of sitting with celebrities like Jennifer Aniston, Gwen Stefani, and Tim Gunn but the most interesting people I have met so far are fans who have had amazing journeys since learning to sew. So many of them have started small businesses, created additional revenue for their families and have even changed careers. I am forever amazed at the stories I hear and how many exceptional people have been brave enough to share their lives with me.

How active are you on social media?

I am pretty active, I post daily and sometimes more than once a day depending on the platform. It is my way of staying connected and engaged with my followers. I spend a lot of time building the sewing/DIY community so I make sure to stay visible and present.

What is your favorite social media platform?

I love Instagram! It is the easiest and fastest way for me to communicate with everyone and to also share the side of me they don’t always see on the blog.

What are your future plans? Inside your career or out of it.

I have so many plans! I am looking to continue growing my business podcast where I get to share all the business advice I wish someone would have shared with me before I became an entrepreneur. It is geared toward people looking to start a business from a hobby or passion. Business SHET (solve, help, earn, trust) has had over 190,000 downloads in less than a year and I am hoping to continue providing resources. I am also finishing my long-overdue book. I also have a few surprises up my sleeves that I can’t share just yet but it will be really exciting.

The ‘LIGHTNING FAST’ Round:

1. Last good movie I’ve seen: Judy with Renee Zellweger was amazing!

2. What do you consider beautiful and why? Laughter. There is something incredibly beautiful about joy and how people express it.

3. What haven’t you done yet that you wish you could? I would love to sit with Ellen DeGeneres and teach her to sew!

4. Complete this sentence: “If I had no fear, I’d…” go hang gliding in Hawaii.

5. What is the one “flaw” you wouldn’t change about yourself? I tend to procrastinate but I work great under pressure so I think I’ll keep it.

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Entrepreneur In The Spotlight: Get To Know The Amazingly Talented Julie Dugoff Waxman

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Julie Dugoff Waxman is the founder and CEO of Baked in Color, a rainbow and custom colored chocolate chip cookies company. Launched in May 2016, Baked in Color now operates a New York City location and they ship their cookies nationwide. Their customers love their cookies and they are positioned for further growth to keep up with the demand.

StarCentral Magazine recently caught up with Julie to discuss her journey to entrepreneurship and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?

My name is Julie Dugoff Waxman and I am the founder and CEO of Baked in Color, a rainbow, and custom colored chocolate chip cookies company. Launched in May 2016, Baked in Color now operates a New York City location and we ship our cookies nationwide. Baked in Color offers the first rainbow and custom colored chocolate chip cookies. Happy, fun and delicious, these cookies can be customized by color for all of life’s special occasions: holidays, mitzvahs, corporate events, college acceptance, school spirit, sports events, birthday parties, you name it!

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Could you please tell our readers a brief background about yourself and how you started your business?

As a student at Cornell, I founded and ran a cookie delivery business, Quickie Cookie. We baked, packaged and delivered fresh cookies, with a quart of milk (think Insomnia cookies). I sold the company and spent the next several years working in Corporate Retail at Saks Fifth Avenue and Macy’s. While working for these companies, I developed my skills in business development, strategic and financial planning, merchandising, team building, negotiation, and marketing. After twenty years in corporate retail, I was excited to launch my own business.

Can you describe your journey to success? When did you start? How did you get the idea to start Baked in Color?

Chocolate chip cookies are America’s #1 dessert and colorfulrainbow desserts are the #1 social media dessert trend. I was inspired most by the rainbow bagel. Rainbow bagels look incredibly cool but don’t taste great. I had a delicious recipe for chocolate chip cookies and knew that if I could figure out how to execute color, I would have something very trend right and extremely marketable. Thousands of test batches later, Baked in Color was born.

What form of marketing has worked well for your business throughout the years?

Social media has been the big driver for Baked in Color. We started posting our cookies on Instagram and were quickly noticed by food influencers who posted the cookies on their Instagram and Facebook feeds. Six months after our launch, INSIDER took notice and shot a feature for their INSIDER FOOD and INSIDER DESSERT platforms. The video went viral, receiving over 7 Million views on Facebook, in addition to millions of views on Instagram. Baked in Color was also featured by Today.Com, Huffington Post and Spoon University. The media exposure drove our sales tenfold, putting our brand on the map and driving corporate business, such as Goldman Sachs, Barney’s NY, and Time Inc.

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Where/how can we get our hands on your cookies?

Baked in Color has a New York City location at TurnstyleNYC, the underground market at Columbus Circle, at 58th street and Broadway. We deliver throughout Westchester County and NYC and ship nationwide. We specialize in both personal and corporate events. Orders can be placed online at www.bakedincolor.com. In addition to our online offering, we customize cookie colors and packaging to make the perfect dessert or party favor for your special occasion or event.

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What advice would you give to a newbie Entrepreneur setting up their first business?

GO FOR IT! Be patient and stay positive. Work hard and move forward each day. Things will not always go well but don’t get discouraged. Some days will bring opportunities and others will bring knocks. Hang in there. It’s a long haul. Don’t take rejection personally just move on to the next opportunity, of which there are countless. Be aware of the competition but don’t get bogged down by it. Network, network, network. It’s free to ask so ask others for help; people are generally happy to help. You can learn from most people and often each meeting leads to another opportunity. Follow your instincts but pivot when things aren’t going well; cut your losses and move on.

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How This Man Made The Leap From Trainee To Becoming A Successful Celebrity Designer

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Kosh Veneficae Himal started his fashion journey with his mother when he was just 13 years old, she used to be a bridal designer/fashion stylist/ hair and makeup artist, and they used to work together a lot with her clients. Years later he started volunteering for the Colombo Fashion Week helping models to change and get them ready for the show, and that’s when Adam Flamer-Caldera scouted him and introduced him to his sister Anjuli Flamer Caldera. Eventually, he was hired as a model scout/model agent at a leading model agency in Sri Lanka. Fast forward to today and he’s now the talent manager of the agency in Sri Lanka and a proud owner of three successful brands – KOSHE , KALON, and KH2.

We recently caught up with Kosh Veneficae Himal to talk about his journey in the fashion industry and here’s what went down:

Tell us your full name and something about yourself.

I started my Fashion journey with my mother when I was 13 years old, she used to be a bridal designer/fashion stylist/ hair and makeup artist, and we used to work together a lot with her clients. Since my childhood, I was very excited and curious about this industry and mostly I was very fond of fabrics and colors. After my high school education, I managed to do my higher studies at Plymouth University and I was majoring in events, tourism, and hospitality BSc. Meanwhile, during my vacation time, I started to follow my heart and launched my red carpet couture clothing line under the brand name of KOSHE. Most of the celebrities pageant queens and models loved my work and started to buy my designs (that’s how I became a celebrity designer), My very first celebrity actress was Nipunika Hewagamage and she’s one of the reasons why I am here today.

Back in 2015, I was awarded as the best designer of the year and then got the opportunity to showcase my designs at the Asian European Fashion Week in Paris – I was the youngest fashion designer in Sri Lanka who got the opportunity to showcase in an international platform and then I signed a contract with them as a spokesperson. Ever since then I find new talents from around the world so I can give them the opportunity to shine.

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How did you get into the fashion industry? How were you actually ‘discovered’?

I used to volunteer for the Colombo Fashion Week backstage – I was helping models to change and get them ready for the show. The atmosphere in that place was wonderful and I was in love with that story. During one of those days, Adam Flamer-Caldera scouted me and introduced me to his sister Anjuli Flamer Caldera who is one of my good friends and she hired me as a model scout/model agent at the leading model agency in Sri Lanka (The Agency Sri Lanka). Working with them was amazing and from that day on I started a new page in my fashion diary. Now I am the Talent manager of The Agency Sri Lanka and a proud owner of three successful brands – KOSHE , KALON and KH2.

My best friend Manasha and I started to style for many clients under the brand name of two broke stylists. I have to say we have styled for several big campaigns and big celebrities such as Brett Lee, Nick Saglimbeni ( A photographer from the Keeping up with the Kardashians) as well as many music videos for leading artists in Sri Lanka as well,
So my fashion journey is still going on.

What do you like most about being a designer?

The most amazing thing about being a designer /stylist is that I get to create new looks, new trends, and new dreams. That’s one of the most awesome things about being a part of this industry. I also get to work with different people all the time, one of my favorite parts of being a designer/stylist is that I get to meet new friends, clients, working partners.

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The downside to being a fashion designer?

The stress and workload! Managing an international talent management firm, styling, lecturing and designing is very hard to manage at the same time, so the level of stress is super high.

What has been the most memorable experience of being in the fashion industry so far?

Well, this is a good question, From the day I step into this industry, the entire journey has been a magical and memorable one. I can’t pick one specific experience though!

Who have been the most interesting people you’ve met so far?

Adam Flamer Caldera – Male supermodel in Sri Lanka and the USA, my best friends – Manasha ( Stylist and a Fashion designer ) and Riaan George ( Luxury blogger and Social media influencer).

What has been the most valuable lesson you’ve learned while in the fashion industry.

Follow your dream and focus on your success, Earn people more than money. Do not let others get credit for your fame and your achievements.

Is your family supportive of you being a fashion designer?

They are very supportive and my mother and father are the reason for all my success.

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What are your future plans? Inside your career or out of it.

Well, I took a big step as the manager of The Agency Sri Lanka, I believe that is a big progression in my career and I started new project called TAS WORKSHOP 101 with our very own Male Top Model Tymo – my new business partner along with The Agency Sri Lanka – a training program for models and anyone interested in this industry, this platform is a proper finishing course.

Currently, I’, working on my own YouTube Talk show, we are still planning and working on the concept of the show, I want it to be different and a special show that helps the community and the film, Fashion, Drama and music industry of Sri Lanka. I also have a plan to move to India to explore more opportunities.

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The ‘LIGHTNING FAST’ Round:

1. Last good movie I’ve seen: 6 UNDERGROUND
2. What do you consider beautiful and why? Beauty means everything around us, but only the unique eye can catch the real beauty.
3. What haven’t you done yet that you wish you could? Have my own studio / Style house ( Retail, Styling, Photography, Runway rehearsing ) a complete fashion style house / Studio
4. Complete this sentence: “If I had no fear, I’d…” be more open about my opinion regarding some of these local Instagram influencers and models.
5. What is the one “flaw” you wouldn’t change about yourself? I actually love everything about myself, so I don’t know how to answer that question, (laughs) but I would like to say it’s my skin color.

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How This Woman Made The Leap From Architecture To Becoming A Digital Dating Disruptor

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Screenshot from TEDx Talks

Lori Cheek is an NYC based architect turned entrepreneur, Founder, and CEO of Cheekd that removes the “missed” from “missed connections.” After working in architecture, furniture, and design for 15 years, she came up with an idea that lead her into the NYC world of technology and dating. She has been coined “the Digital Dating Disruptor,” listed as one of 12 “Inspirational Women in Tech to Follow and as one of AlleyWatch’s 20 most awesome people to know in the NYC tech scene. She’s also a Shark Tank Vet, a TEDx Speaker and has been featured in Forbes, The NY Times, Wall Street Journal, Huffington Post, The NY Observer, Entrepreneur Mag, Fast Company, Inc Magazine and so much more.

When most people would have quit years ago, she only hustled harder to keep her dream alive! She could be the walking poster child for the age-old phrase, “what doesn’t kill you only makes you stronger.” It wasn’t an easy ride but she’s never been happier in her life. A lightbulb moment 9 years ago changed her life forever, she left her $120K a year (60 hour work week) design job and now she owns a business that Wired Magazine recently questioned, “Is this the future of online dating?” She has gone from 15 years of helping others build their dreams to a life finally dedicated to building her own.

StarCentral Magazine recently caught up with Lori Cheek and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?

I’m Lori Cheek, an NYC based architect turned entrepreneur, Founder, and CEO of Cheekd that removes the “missed” from “missed connections.” After working in architecture, furniture, and design for 15 years, I came up with an idea that led me into the NYC world of technology and dating. I completely threw away my design career and I’m no longer building structures, I’m now building relationships.

In February of 2008, I was out to dinner with an architectural colleague. He’d spotted an attractive woman at a nearby table and scribbled, “Want to have dinner?” on the back of his business card and slipped it to her as we were leaving the restaurant. He left with a date. I left with an idea. After over two years of brainstorming how to remove the “business” out of the business card, I launched Cheekd– a deck of ice-breaking dating cards with a unique code that lead the recipient to the privacy protected online dating profile of the mysterious stranger who slipped them the card where the two could start communicating online. It was like online dating but backward. We’ve since pivoted Cheekd into a hyper-speed mobile dating app that gives users the ability to never miss a real-life potential “love connection” thanks to a cross-platform low energy Bluetooth technology, which sends users an immediate notification when someone (within their criteria) comes within a 30-foot radius of them. It’s real-time and works on a subway or a plane without any cellular connection.

Can you describe your journey to success? When did you start? Did you ever imagine you would become this successful?

I’ve got a laser-focused vision to succeed and will do almost anything to keep this business flourishing. I’m actually not surprised by my determination because as long as I can remember, I’ve been extremely stubborn. When most people would have quit, I only hustled harder. I think my personal approach, passion, and dedication mixed with my relentless conviction that failure is not an option has been the recipe that has lead to my current success. I could be the poster child for the age-old phrase “what doesn’t kill you can only make you stronger.” No matter what… in the end, I’m going to have a magical story to tell.

What are you currently doing to maintain/grow your business?

Social media and international PR coverage have both been our strongest tool for growth other than our epic brutal bloodbath on ABC’s prime time reality show, Shark Tank, over four years ago. It’s one of the most-watched television shows in America and not only did we gain an outrageous number of customers after it aired but our episode re-airs on CNBC all the time. We always get a blast of users downloading our app all over the world after it airs.

What social media platforms do you usually use to increase your brand’s awareness?

We’re on all of them but mainly use Facebook, Twitter, Linkedin, Pinterest, and Instagram.

What is your main tactic when it comes to making more people aware of your brand and engaging your customers? How did your business stand out?

Over the past eight years, our business has been featured in dozens of the most prominent news and technology websites including The New York Times, Washington Post, The Wall Street Journal, Forbes, Tech Crunch, Inc, Fast Company, Wired Magazine, and countless others.” We’ve been very fortunate to have the press on our side. We’ve built a unique way for singles to break the ice. We’re giving our members a new real-life tool to use as an alternative to missed connections taking place every day.

While there are over 102 million single adults above the age of 18 in America alone, a 25-year-old online dating industry is experiencing serious fatigue and has failed to create a viable alternative to the existing online model. People want to make connections in the real world. We are doing our best to give our customers the most organic, unique real-life experience based on initial chemistry and that’s what has consistently made us stand out above the others.

What form of marketing has worked well for your business throughout the years?

I discovered early on that in a very saturated startup space, it’s crucial to make a splash. Creative marketing quickly became my forte. Not only has it paid off in so many amazing ways, but it’s also been loads of fun. I’ve managed to land myself in The New York Times, The Washington Post, TechCrunch, Fast Company, Inc., Shark Tank, Forbes and many many more publications all over the world. One of my favorite stories was from Dublin’s Web Summit when over 800 startups were exhibiting (90% of them were men) and I decided to stand out by wearing Angel Wings throughout the conference (I have a dating business). When I was checking out of my hotel, I looked down at Judy Dench on the cover of the Irish Times and there I was right next to her (me on my laptop with my Angel Wings— inside there was another 1/4 page picture mentioning my business). Ireland knew about Cheekd.com.

How did your brand stand out from the rest of the other brands out there that is similar to your niche?

Our dating app sets itself apart from our competing billion-dollar companies because it gives you the option to interact with a match before starting a virtual relationship with the compatible user. After setting up your profile and desired filters, Cheekd will then send you notifications when a potential match is nearby. Instead of encouraging users to continue to hide behind a screen, Cheekd pushes you to engage in social settings while paying attention to potential matches in the area. Our new dating app gives us the power to light the spark face-to-face first and leave the talking for later. And because Cheekd uses Bluetooth, it doesn’t require an Internet connection to function so connections can be made on the subway, a plane… anywhere— You’ll get a notification if someone who meets your criteria is within 30 feet of you. If you’re near a potential spark, Cheekd makes sure you know about it. It’s like online dating but it starts in the real world.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

When we got covered in the New York Times nearly eight years ago, our site got traffic from all over the world until Cheekd.com crashed. Once the site came back to life, we got orders all over the country. The Cheekd business model was based on a recurring subscription model once users made their initial purchase. Soon after, we realized that our web developer (based in London) had the button ticked “OFF” that captured our user’s credit card information and was unable to enroll them into our recurring subscription. With hundreds of new signups, we lost nearly $30,000 from this simple mistake. I joke now that our London based web developer is lucky that he didn’t live in America at the time. We immediately got that button fixed.

What have you learned in the process of becoming wealthy that others can learn from?

My definition of wealth has changed drastically since I started my business in 2010. Cheekd has been the most powerful thing that’s ever happened to me. Building this business has been an incredible learning experience. I’ve taken a major risk (both financially & mentally) and surrendered my career in architecture & design, but my heart and mind are in this project every waking moment. I’ve never been more dedicated to anything. Despite the occasional overwhelming stress, it’s been loads of fun. I feel like I’m living the American Dream. I’ve gone from 15 years of helping build someone else’s dream to a life dedicated to building my own– Success to me is to be able to spend your life in your own way. I no longer have a job, I have a lifestyle and am miraculously always working but I’ve never been happier because I love what I do.

What new business would you love to start?

Aside from my mission in hopes of connecting people in the real world, my other passion is fitness. I, personally, am always looking to make workout buddies and can rarely get my own network to join me. My new app idea is to connect like-minded people that can connect to work out together. I think it’ll be such an amazing motivation for everyone to stay committed while making friends at the same time.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

Having brought the wrong team on board when I first started building my business nearly five years ago. If I’d known what I know now… I wish someone had told me the importance of having a technical co-founder on board when I started out. I had a team, but the two gentlemen I brought on had the same exact background. I didn’t need two of the same skill sets. The technical aspect of my business has been one of the bigger challenges I’ve faced and it’s the one thing I definitely would have approached differently from day one.

If you could go back in a time machine to the time when you were first making a name for yourself, what advice would you give yourself?

I wish I’d been able to tell myself that building a business doesn’t make for an overnight success. I believed so much in my idea that after our launch, I thought I was going to be a billionaire by the end of the year! Eight years into the entrepreneurial hustle, I’ve learned that entrepreneurship is being on a mission where nothing can stop you. It will take twice as long as you’d hoped, cost exceedingly more than you’d ever budgeted and will be more challenging than anything you’ll ever try but if you give it your all and refuse to give up, you can trust it will be the ride of a lifetime. No matter what… this has been the most rewarding journey of my life. My advice to other aspiring entrepreneurs is to be brave and follow your instincts. You can’t cheat the grind, but if you give it your all, you can trust that the payoff will be worth it.

Do you have any favorite business-related or personal development related books that you can recommend to other entrepreneurs?

My favorite brain fuel right now is Smarter Faster Better by Charles Duhigg— an engaging read where the author shares all sorts of fascinating secrets of being productive in both life and business. He explains how in today’s world, managing how you think rather than what you think can transform your life. Not only has the book helped me reassess my daily motivation and goals, but it’s also helped me create some interesting new productivity hacks to allow me to get things accomplished smarter, faster and better.

As an avid guerrilla and creative startup marketer/ tech startup founder, another one of my favorite business books is The Purple Cow by Seth Godin. It’s all about standing out from the masses and transforming your business by being remarkable.

One of my favorite quotes out of this book::: “You must design a product that is remarkable enough to attract the early adopters – but is flexible enough and attractive enough that those adopters will have an easy time spreading the idea.”

What is the best advice you have ever been given?

Surround yourself with the people you want to become.

What advice would you give to a newbie Entrepreneur setting up their first business?

My strongest advice for others considering taking the leap is if you truly believe in your idea, give up excuses and doubt, surround yourself by a trusted and talented team, bulldoze forward and DON’T. LOOK. BACK.