Amsterdam,,Netherlands,-,October,08,,2018:,Forbes,Magazine,With,Jeff

Netflix Loses A Massive $50 Billion In Value After A Massive Stock Drop

Shares in the streaming giant Netflix went down by as much as 35% plummeting to its lowest point since January 2018 after it revealed a massive drop in subscribers and anticipate millions more are set to quit as per BBC.

BBC confirms that the loss wiped more than $50bn off the company’s market value prompting Netflix to crack down on password sharing.

Although Netflix remains the world’s leading streaming service with more than 220 million subscribers, BBC reports that it was losing customers to rivals, while struggling to expand due to password sharing.

In a note to its shareholders, Netflix wrote: “Our revenue growth has slowed considerably as our results and forecast below show. Streaming is winning over linear, as we predicted, and Netflix titles are very popular globally. However, our relatively high household penetration – when including the large number of households sharing accounts – combined with competition, is creating revenue growth headwinds.”

The note further said: “While we work to reaccelerate our revenue growth – through improvements to our service and more effective monetisation of multi-household sharing – we’ll be holding our operating margin at around 20 percent. Key to our success has been our ability to create amazing entertainment from all around the world, present it in highly personalised ways, and win more viewing than our competitors. These are Netflix’s core strengths and competitive advantages. Together with our strong profitability, we believe we have the foundation from which we can both significantly improve, and better monetise, our service longer term.”

Michael Hewson, an analyst at CMC Markets said, “Netflix’s wider problem, along with the rest of the sector is that consumers don’t have unlimited funds and that one or two subscriptions is usually enough.”

“Once you move above that something has to give in a cost-of-living crisis, and while Netflix is still the market leader, it doesn’t have the deeper pockets of Apple, Amazon, or Disney, which makes it much more vulnerable to a margin squeeze.”

Photo by cottonbro

Amsterdam,,Netherlands,-,October,08,,2018:,Forbes,Magazine,With,Jeff

Revealed: The Celebrity Car Collections Worth Up To $350 Million

New research has revealed the famous faces with the most expensive car collections in the world, with Ralph Lauren owning the most valuable car collection after royalty!
The team at Bill Plant Driving School has analyzed estimated values for celebrity car collections – from the Sultan of Brunei to Messi and Floyd Mayweather Jr. The research also looked at the most desired car collections, by annual Google searches.
The Sultan of Brunei, Hassanal Bolkiah, is the owner of the largest car collection in the world: a total of over 7000 vehicles with an incredible value of $5bn! Although, it has long been rumored that many of his prized, rare wheels have been sold or abandoned following some financial troubles.
Coming in second place is fashion mogul Ralph Lauren, owner of a $350 million car collection ranging from exotic hypercars to vintage race cars. The collection includes several rare models: a 1962 Ferrari 250 GTO, McLaren F1 LM, 1929 “Blower Bentley” 4½ Liter, a 1930 Mercedes-Benz SSK “Count Trossi” (aka “The Black Prince”), and a Lamborghini Reventón Roadster, to name a few.
Most valuable celebrity garages:

Rank

Celebrity

Value

1

Hassanal Bolkiah

$5bn

2

Ralph Lauren

$350m

3

Lawrence Stroll

$185m

4

Jay Leno

$150m

5

Jerry Seinfeld

$100m

6

David Letterman

$50m

6

Lionel Messi

$50m

8

Manny Khoshbin

$30m

9

Floyd Mayweather Jr

$25m

10

Ian Poulter

$24m

The research also looked at the celebrity car collections that people desire the most, and found that Cristiano Ronaldo’s cars register the second highest number of google searches.
Jay Leno owns the most desired collection: around 286 vehicles, including some of the last remaining models of vehicles such as the Duesenberg Model X and Chrysler Turbine Car. He also has his own TV show called ‘Jay Leno’s Garage’.
Elon Musk and Jeff Bezos are in third and fourth place, with 49,200 and 46,500 Google searches respectively. Bill Gates’ collection also makes it to the top 10!
Most desired celebrity garages:

Rank

Celebrity

Annual Searches

1

Jay Leno

175,500

2

Cristiano Ronaldo

112,000

3

Elon Musk

49,200

4

Jeff Bezos

46,500

5

Kylie Jenner

43,800

6

Ralph Lauren

38,500

7

Hassanal Bolkiah

36,100

8

Jerry Seinfeld

35,700

9

Bill Gates

34,800

10

Lewis Hamilton

31,200

This article was sourced from a media release sent by Olivia Smith of Digitaloft
Editorial credit: Michael Cola / Shutterstock.com
Amsterdam,,Netherlands,-,October,08,,2018:,Forbes,Magazine,With,Jeff

How To Use Free Data From Google To TRIPLE Your Profits

Let’s face it; most businesses have set up Google Analytics on their websites but then they rarely review it nor use it to laser-focus on their target market or understand their website’s performance.

To put it simply, how else are you going to drive revenue on your website if you don’t have a clear indication of who your customers are??

I’ve always been a massive fan of Google Analytics.

Why?

Because Google Analytics will provide you with extremely detailed and valuable information about your website and your actual customers and the best thing about it is – it’s FREE! Which is perfect for cheapskate entrepreneurs like myself because “free” is my middle name.

Now Google analytics may just be the best damn tool to laser-focus on your customers, but the reality is, there’s just so much information on it that it’s easy for most entrepreneurs who don’t use it often to get overwhelmed.

So to help out my fellow entrepreneurs find out exactly who their target market is and help them triple their profits, here are 8 essential ways to laser-focus on your target market using Google Analytics.

1. Use Real-Time report

The Real-Time reports section in Google Analytics will actually allow you to examine activity on your website as it happens from moment-to-moment. This report is perfect for measuring your audience’s reaction to a new campaign or piece of content published on your website.

Keep in mind that your website would only qualify for the Real-Time reports section if it has activated an event or pageview within the past 5 minutes. To view your website’s Real-Time reports data, head to the Reporting tab and select Real-Time from the left-hand report navigation column as per below. The report is divided into six sections.

Overview

The Overview section is the big picture of the current activity on your website. Such as how many visitors your website has at the moment, which pages are they reading,  what’s your top traffic sources and what country your active users based in.

Locations

The Locations report lets you know which countries your active visitors are from. You can actually filter your data by country by either clicking one of the options in the list or on one of the points on the map.

Traffic Sources

The Traffic Sources report will help you determine what websites your current visitors are coming from. The detailed data is organized by Medium, Source and the number of active visitors from each one.

Content

The Content report demonstrates which actual pages your current visitors are spending time on, which includes the page URL, the page title and the percent of active visitors that are on each page.

Events

The Events report allows businesses to create custom events for the purpose of interactions on their website, which includes button clicks, downloads, video plays and ad clicks.

Conversions

The Conversions report will give you an indication of which goals active users are completing. You’ll be able to find out the total number and percentage of active users who have completed a goal.

2. Create Goals

Here’s the definition of Goals according to Google Analytics:

“Goals measure how well your site or app fulfils your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business. Examples of goals include making a purchase (for an e-commerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site).

“Defining goals is a fundamental component of any digital analytics measurement plan. Having properly configured goals allows Analytics to provide you with critical information, such as the number of conversions and the conversion rate for your site or app. Without this information, it’s almost impossible to evaluate the effectiveness of your online business and marketing campaigns.”

Basically, the Google Analytics goals measures how and when people complete specific actions that you want them to complete. Once you’ve created a goal you can then start measuring the Google Analytics data against your goals. If your data is looking good, then obviously you’re successfully achieving your goals.

3. Find out your highest performing keywords

For the newbies out there, keywords are vital for every website as they actually drive targeted traffic to your website for free. In a nutshell, keywords are the words and phrases that Internet users type into the search box of a search engine like Google to find out what websites match what they are looking for.

Discovering your highest performing keywords is very important to the success of your website because it’ll help you figure out what people are searching to find you, you can take advantage of those keywords to reach a wider audience.

To find out what your best performing keywords are, you need to go to Acquisition > Overview and keep scrolling down until you see this:

You need to then click on “Organic Search”

and then keep scrolling down until you see this Keyword box and there you have it – you’ve just identified the top performing keywords that are driving traffic to your website.

4. Know your audience’s demographics

Did you know that Google Analytics can give you a detailed look at the age and gender ranges of your audience?

All you have to do is navigate to Audience > Demographics > Overview in the reporting tab.

You can also find out where your readers are based in the world and what language they speak. All you have to do is navigate to Audience > Geo > Location.

5. Know who your active audience is

The Audience reports provide insight into the characteristics of your customers. You can actually track active users for increments of 1, 7, 14, and 30 days, and by looking at this report you’ll be able to determine the level of user enthusiasm for your website.

6. Find out how people are finding your website

Google Analytics can actually tell you how people are finding your website. It’s got “Referral” which is a page that leads people to your website. If someone clicked on a link on a blog post and they end up on your website, that blog post’s URL would be the referral.

Here’s how you find out how people are ending up on your website. In the left-hand column, click on Acquisition > All Traffic > Referrals. If you scroll down you’ll see the websites that are sending traffic to your website.

This tool will help you determine what other websites are driving traffic to your website. Knowing where your website traffic is coming from can help you laser-focus on what sort of marketing strategy you can implement to make sure these readers keep visiting your website.

7. Figure out why your bounce rate is so high

Bounce rate is the number of visits to your website in which a person leaves your website from the landing page without browsing the rest of your website any further.

Your website’s “bounce rate” is the percentage of visitors who come to your website’s landing page but then leave without engaging with any content or clicking through to another page.

According to Google Analytics Guru Avinash Kausik it’s almost impossible to get a bounce rate under 20%, anything above 35% is a cause for concern and anything above 50% is a massive red flag. Low bounce rate is usually an indication that visitor engagement on your website is good and of course, high bounce ratings is worrying.

If you want to figure out why visitors are bouncing from your website then Navigate to Behavior > Site Content > All Pages.

Click on Secondary Dimension > Acquisition and type in Source/Medium.

Lastly, click on Unique Page views to sort your web pages by popularity so that the most popular pages will appear on the top then check the bounce rates for each page.

If you have high bounce rates on any popular pages then that’s a huge red flag because that usually means that people are visiting that specific page but they’re bouncing off because they are not finding what they’re looking for.

You can improve the bounce rate on your website by targetting keywords with high-value traffic,  great content, avoiding pop-ups and creating an amazing call-to-action.

Google Analytics is an amazing tool that goes into tremendous detail, with almost any metric you can think of. I’m a huge fan of this tool because it’s totally FREE and you can get so much insight into your customers online.

It may take you a while to get used to using Google Analytics, but as long as you keep at it you’ll eventually see the fruits of your labour.

Editorial credit: Alexey Boldin / Shutterstock.com