Meet the woman who has awakened the Dominatrix in every woman through her timeless and sensual lingerie line.
Kaila Methven is the brains behind possibly the world’s most expensive lingerie label, and she’s not only successful she’s also drop-dead gorgeous.
Kaila’s family once upon a time owned The Rainbow Unlimited Chicken Company (RLC), which used to supply 90 percent of KFC’s poultry. After inheriting her family’s sale of RLC shares back in 1991, Kaila decided to step away from the fried chicken business and focus instead on a much sexier line of work: a luxury lingerie company.
At just 16 years old, Kaila interned at her first Paris Fashion Show and went on to earn a Master’s Degree from the International Fashion Academy – Paris. She completed advanced training at Polymodo in Florence.
Kaila has so far been featured in Harper’s Bazaar, Elle, and Maxim and she has dressed some of today’s sexiest stars including the likes of Demi Lovato, Katherine McPhee, The Kardashians, and more.
The Global Millionaire Magazine recently sat down with Kaila to find out more about her entrepreneurial journey and here’s what went down.
How did you become an entrepreneur? Can you tell us a bit about yourself?
I’ve always loved negotiating. My parents told me I would probably grow up to be a lawyer, I’ve always had a lot of momentum and drive even as a small child I was always very competitive. I have always been used to calling all the shots, which is something I enjoy even today as a business owner. The creativity involved in running a corporation is something I greatly enjoy on a daily basis as is seeing the ROI (Return on Investment) on all my investments.
How did you get your idea or concept for the business?
I always loved to draw and I was inspired by the fashion industry. When I went to University, I majored in costume design and lingerie, the business was the next step in me working as a designer for myself instead of a worldly corporation.
As an entrepreneur, what is it that motivates and drives you?
Art inspires me. Love inspires me. So do sensuality and passion. Passion for everything you do is a must otherwise it’s a waste of your time and money.
In one word, describe your life as an entrepreneur.
What would you say are the key elements for starting and running a successful business?
An amazing team is the key, plus flexible internal infrastructures and key devotion to time.
How do you generate new ideas?
The world is my canvas. I use everything I encounter as momentum to generate out of the box content. I’m normally the one on my team pushing the envelope and I do this by being open to change.
How did you build up an entrepreneurial spirit, do you believe you were born with it or you developed it?
Both. I was always competitive as a child, but developing real-world experiences definitely helped me perfect the art of winning the game.
What is unique about your business?
I sell a fantasy! Wearable art is the art of seduction and I’m promoting female power with everything I sell to motivate my clientele. My brand grew from couture custom made stage wear into five new contemporary priced collections for mass-market which now includes lingerie, swim, sequins, lace and festival wear.
What sort of marketing do you do to make your image and brand more appealing to the audience?
We do a bunch of stuff from social media, Amazon, ads, parties, and other PR work.
What has been the most rewarding part of your business?
Dressing celebrities and having high-profile clients appreciate my talent as a designer. The pay-off is in my heart and soul. Collaborating with other successful CEO’s is also something I greatly enjoy. I’ve recently been in talks with edm.com and I Want EDM as I prepare to launch my new EDM festival wear collection for 2020.
What was your mission at the outset?
To design couture lingerie, art for the bedroom that induces love and admiration for single people and couples.
What do you hope to see happen in the near future for small businesses in the US?
More female entrepreneurs are something that the USA really needs to succeed. For far too long America has been dominated by men and we women have a lot of talent that is ready to be seen. Men are the tip of the iceberg.
Has your business been recently affected by the COVID-19 crisis?
Thankfully no, but the severity of the effects of COVID-19 worldwide and with the medical industry unable to find a cure for it at the moment has encouraged and motivated me to invest in finding a remedy to help. This is a cause I am so passionate about, as are millions of other people around the world. I want to channel my philanthropic efforts into helping find a cure and potentially saving the lives and livelihoods of millions of people. My charity, “PLUR Association” is also here to help combat the outrageous unemployment rate.
What advice would you give to other entrepreneurs who are starting out?
Be passionate about your goals and dreams, do your market research and hire a driven team that adds value to your master plan.