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Entrepreneur Spotlight: Get To Know Grammy Award-Winning Producer Brian Malouf

Brian Malouf is a multi-platinum American producer, engineer, and mixer who has worked with Michael Jackson, Queen, Madonna, Pearl Jam, Stevie Wonder, and other world-known artists. Also serving as an executive at several major record labels over the years, his work has amassed a total of 53 gold, platinum, and double platinum records to date. Brian is a senior judge and co-founder of Djooky and owns Cookie Jar Recording in Sherman Oaks, California, and runs his practice as an independent producer.

Andrew Dakhovskyy is attributed as one of the founding fathers of the music industry in Ukraine, having been a true champion in promoting licensed music consumption. For years, Andrew represented Universal Music in Ukraine, becoming the first global label’s licensee in the country. In 2017, Andrew became a co-founder of the world’s first community-based music label based on the blockchain technology Younk. Andrew is passionate about promoting the idea of the borderless and inclusive world of music.

The idea of Djooky was originally fostered by our founder Andrew Dakhovskyy who is a music lover and supporter of creative individuals, and specifically songwriters. His thought was to provide a gateway for talented individuals who were gifted at the art of songwriting but were having trouble getting their music heard. And in the world of technology, they could provide that gateway: design a website and create an infrastructure for people in the industry. So together with Andrew, they adopted this idea and they developed Djooky for people to demonstrate their talent and get others to listen to their music.

Global Millionaire Magazine recently caught up with Andrew and here’s what went down:

What are you currently doing to maintain/grow your business?

Djooky is a platform that is already helping thousands of artists around the world to reach out to new fans around the world.

We are constantly designing and adding new features to help emerging talent turn their passion for music into a professional career. The Djooky Music Awards presents an opportunity for artists and songwriters to showcase their original music to a global audience and to win great prizes that help to boost their careers. The demand for this sort of platform is tremendous. In less than a year we have managed to grow the competition from 55 countries in the first season to more than 100 countries today.

We are also working on developing engaging features for fans and music lovers. The HitHunter feature of the Djooky app allows users to prove their skills to identify potential hits by allocating virtual Hit Points to the songs which they believe will move up to the top in our song charts. .The top HitHunters in our Hithunter ranking are also being rewarded with cash prizes on a weekly basis.

Another important aspect of our growth strategy is to form strategic partnerships worldwide with local partners that will help artists to get exposure and support in developing their careers.

What social media platforms do you usually use to increase your brand’s awareness?

Social media platforms play a vital role in our communication with our audience. We use various platforms to make sure we are always connected to our audience. These include Instagram, Facebook, Twitter & YouTube. Most recently, we have also created an account on Clubhouse where we host rooms with independent musicians and hold Q&A sessions with artists.

What is your main tactic when it comes to making more people aware of your brand and engaging your customers? How did your business stand out?

Social Media Marketing has worked really well for us. We have managed to draw attention through our unique offering in times of pandemic. We have been very open and transparent with our followers and ensured that no query was left unanswered. After the first season of the Djooky Music Awards, we started looking out for Djooky brand ambassadors who were instrumental in reaching out throughout the world. We maintain and develop a global network of advocates who share our values and have a vested interest in bringing more artists to the platform from their country or region.

Testimonials from former winners and participants also worked well. This is the best sort of advertising one can get.

What form of marketing has worked well for your business throughout the years?

Being a start-up our marketing efforts are concentrated on building awareness using various mainly online media channels. We have partnerships globally that enable us to reach out to artists from around the world. At Djooky, we made it our priority to be authentic, value-driven, and artist-centric in our products and communication.

We also carefully listen to the users’ feedback and continuously improve our product and services, which has helped us in getting quite a few user endorsements on their social media channels.

What is the toughest decision you had to make in the last few months?

With the global pandemic raging across the globe, we have had to postpone inviting our winners to the Capitol Studios in LA which constituted the biggest part of their award. With a heavy heart, we have made a decision to wait until international travel resumes or becomes safer before our winners can take a trip to record a song with an all-star team.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)?

Luckily, we can say we have managed to avoid any major mistakes and this is due to the very frugal approach to fiscal discipline which we have adopted since the inception of Djooky. One piece of advice we could give to other entrepreneurs is to stay really focused without deviating from your course of action. Temptations will come along the way but you must stay on your chosen path to deliver on your set goals and commitments.

What new business would you love to start?

Right now, there is no other business on our mind and I dare say it will occupy us for many years to come. Djooky as a platform in itself offers plenty of opportunities for spinoffs and ventures which complement the core business and add further value to our users.

If you could go back in a time machine to the time when you were just getting started, what would you do differently?

Nothing really. It’s been quite an exciting ride with Djooky and so far everything developed very well. We were also very fortunate to avoid the negative effects of the Covid crisis even though we were right at the peak of the first wave of Covid-19 when we launched Djooky with the start of our first season in April 2020 when many in the music industry all over the world were struggling enormously.

I suppose this is also due to the fact that Djooky´s vision to create a digital world of music with equal opportunities for all artists on this planet was also very timely, as it gave artists a unique opportunity to show their talent to a global audience, right at a time when many live events were being canceled thus offering excitement and hope to the artist and music lovers in otherwise very challenging times.

What is the best advice you have ever been given?

As trivial as it may sound, trust in your own ability is crucial for success, both in business and in music. I’ll give you a recent example. A couple of months ago I was talking to an artist who I invited to join the platform. His response was doubtful. He felt this was too high of a summit for him to reach. I insisted and he finally registered. He was completely blown off his feet when his song won in the weekly round climbing up the charts to bring him immediate cash rewards. The moral of this story is simple: sometimes just believing in yourself comprises 50% of success.

What advice would you give to a newbie Entrepreneur setting up their first business?

Start with an honest inventory identifying your strengths and weaknesses, what you can offer and what is missing to turn your idea into reality. Get experienced advisors and mentors to join you and learn from their mistakes. It is much cheaper than making your own.

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5 Mistakes To Avoid If You Want To Be A Millionaire

Becoming a millionaire seems like the perfect dream for most people. In order to make this dream come true, though, it takes a lot of determination and hard work. Although many of the people dreaming of becoming millionaires will end up settling for less, this does not have to be the case with you. If you are driven by the thirst to succeed, you need to build on solid ground and start making life changes.

However, there are a lot of misinterpretations that can get you off the right course towards success. Some things just are not necessary and in fact, can be proven extremely damaging to your goals. How to be rich does not depend on any of the following misconceptions. Read the following points below carefully and find out what you do not need to do:

• Work on conventional niches

This is a safe way towards failure. In other words, you do not want to engage in niches that have been regarded as a traditional money-making business. You cannot expect to get rich any time soon by practicing law or medicine or architecture. These professions require a lot of time, and you slowly build your income, up to a point.

• Assume that just by studying hard will bring in the cash

There is no guarantee that your studies will pay off in the future when it comes to your professional career and money boost. On the contrary, most of the times you will be expected to choose a different professional path, which has nothing to do with what you have studied.

• Depend on luck

Luck is definitely not the main factor that determines if you get rich or not. You should focus on taking advantage of any opportunity coming your way, rather than wait for luck to knock on your door.

• Indulge in scams

Nothing good has ever come long term from scams. Even if you are lured by short-term winnings, you will most likely learn the hard way that such money does not last. So it is not worth risking your career for something with dubious results.

• Maintain a rich social life

Unfortunately, when you set your mind on how to be a millionaire, there is no time to waste. This means that you must be considerate and schedule all your social plans according to your optimal benefits professionally.

Of course, these are just a few of the things you ought to avoid on your path to success. You need to set realistic goals and do not let go till you reach them.

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Entrepreneur Spotlight: Get To Know Eric Siu, The Founder Of Content Intelligence Software ClickFlow

Eric Siu is the founder of content intelligence software ClickFlow. He is also the Chairman of ad agency Single Grain and has worked with companies such as Amazon, Airbnb, Salesforce, and Uber to acquire more customers. He hosts two podcasts: “Marketing School with Neil Patel” and “Leveling Up”, which combined have over 43 million downloads to date. He also speaks frequently around the world on marketing and SaaS. In his youth, Eric was not academically or socially successful, but he was a serious high-level eSports and poker player. He ultimately found how to convert his focus and success in gaming into a very successful career in marketing. He also contributes to Entrepreneur Magazine, Business Insider, Forbes, Fast Company, Time magazine, and more.

Global Millionaire Magazine recently caught up with Eric and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?  

Sure, my name is Eric Siu and I’m an entrepreneur who helps other businesses grow. I have a marketing agency that has served companies like Amazon, Nordstrom, Salesforce, and Uber. I also run a marketing analytics company called ClickFlow.

But before all the business-y stuff, I was a hardcore gamer. I actually spent most of my youth playing World of Warcraft, EverQuest, Defense of the Ancients, Counter-Strike, Quake, Team Fortress, Warcraft III, Diablo, you name it.

My biggest challenge was always that I accomplished much more in games than I did in real life. I had to log off, In games, I won championships, played with the best teams, and accomplished really difficult goals. Not so much in real life. I was constantly written off and had little confidence in myself.

It was only when I figured out how to apply gaming concepts to real-life did things start to transform for the better. That’s why I wrote Leveling Up, to teach others how to do the same.

When did your entrepreneurial flair first reveal itself?

Back when I was still hardcore gaming. I picked up a lot of the foundational habits and skills I wound up using in business. When I think back to why I was able to win gaming championships despite the odds, it was because of consistent, hard, painstaking work. There’s no way I could have gotten there without progressing methodically and patiently.

I actually have a sense of pride when I think back to my gaming days because these accomplishments provided me with foundational confidence that allowed me to eventually succeed in real life and business. 

Thanks to that confidence, I was able to parlay my gaming experience into resurrecting two companies, taking over one, starting a software company, speaking internationally, hosting two podcasts with over thirty million listens (Marketing School and Leveling Up), hosting a reality video series (also called Leveling Up), and guest lecturing at universities on entrepreneurship and marketing.

How did your life look like before being an entrepreneur?

So actually growing up, I was a disappointment in the eyes of my parents. I never cared much for school and I was terrible at sports. In fact, I was almost always chosen last when it came to pickup games. School never made much sense to me because having to wake up, report to someone, and obey a regime based on what others thought I should learn didn’t sit well with me. I wanted to do things on my own terms.

I was always late to catch on to things. I’d always be chosen last for pickup basketball games. I was at the bottom of the food chain when I joined the high school drumline. I was picked on frequently because I was smaller and shy. I was told to “be cool” or to “stop trying to fit in.” I always had trouble summoning up the courage to ask out girls. In fact, I didn’t have my first real girlfriend until I was twenty-six. 

“You’re just not good enough to do that stuff,” I would constantly tell myself. I had an enormous chip on my shoulder growing up and was hell-bent on proving all the naysayers wrong. I tried all kinds of ways, but I just continued to fail over and over. People laughed at me and underestimated me, but I always had my escape: the world of gaming.

And now I play the game of business.

As an entrepreneur, what is it that motivates and drives you?

Honestly, my passion for entrepreneurship is driven mostly because I love it. I love the game of business. Every day I wake up and I’m excited about what I have planned, that’s why I see life as the ultimate game. 

In one word, describe your life as an entrepreneur and explain why.

Vision. With everything I do, I always think of the third and fourth-order consequences. I think being a successful entrepreneur is having a long-term vision, that’s something I try to live out and instill in all my employees. 

What were your top three motivations for starting your business?

Need – I overleveraged myself and had to make it work. 

Passion – I love marketing, SEO, PPC, you name it so starting Single Grain was a perfect fit.

Freedom – I was never a good 9 to 5 employee so I knew I had to start my own business someday.

What would you say are the key elements for starting and running a successful business?

There has to be a good product or service market fit. Otherwise, you’re going to be spinning your wheels for long and you might not know why. Next, make sure you’re thinking about the customer and product first. If you’re making decisions to improve your customers’ experience they will reward you with long-term business and referrals. Finally, I think entrepreneurs need to be willing to stomach some risk. Everything is not perfectly laid out step-by-step like being an employee, there will always be some risk involved, but not as much as what people might think.

What are the three biggest challenges you have faced growing the business and how did you overcome them?

So when I bought Single Grain for $2 and then turned it around there were a lot of challenges on my mind. For one, I was trying to do everything on my own. That’s a recipe for disaster and I quickly learned the importance of outsourcing. Second, I didn’t hire the right people at first. I made sure to level up my hiring processes to fix our talent pool. Third, was just struggling for many years to get the word out about my business and brand. The best way to overcome this last challenge is just perseverance. 

What form of marketing has worked well for your business throughout the years?

We’ve always thought of SEO as our specialty, even ranking #1 at times for Digital Marketing Agency and Los Angeles local terms. We put a heavy emphasis on creating quality content consistently, having a content machine works for us and gets us inbound leads.

As you grew the business, what have been some of the most important leadership lessons you have learned?

I’ve learned that the best quality for a leader to have is selflessness and clearly defining the core values you want your team to uphold. For example, our core values here at Single Grain are growth, long-term vision, integrity, accountability, creativity, and tenacity. We make sure we don’t hire anyone that doesn’t fit this vision and it keeps our mission in alignment. 

What is the best advice you have ever been given?

Done is better than perfect.

What advice would you give to a newbie Entrepreneur setting up their first business?

I’d say don’t put the cart before the horse. I see a lot of new entrepreneurs go out and try and sell ‘courses on how to run an agency’ without ever running an agency. Make sure you take things one step at a time and always think long-term.

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Meet The Man Behind The Cover Of The June 2021 Issue Of Global Millionaire: Steven Harold Jorchen

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Steven Harold Jorchen alias “Jorchen Borjigit” is a 36th generation heir of the Borjigin dynasty – a dynasty that was started by Emperor Genghis Khan in the 13th century. He immigrated to the United States in the 90s and with more than 20 years of experience in the USA, he has learned the American way of life. He has been an active member of various American social activities. He is the Chairman of the World Peace Commission, he’s also the CEO of Asia-USA non-profit organization alliances as well as the deputy of the New York Chinese Chamber of Commerce. On September 24, 2015, he held an audience with H.E. President Xi Jinping and other top Chinese politicians and leaders.

Steven has established close cooperative relations with the United States, China, Latin America, South Asia, Southeast Asia, and the Middle East, and he plans to deploy specific cooperation projects related to it. As a community leader and a world social diplomatic activist for many years, his image has long been deeply rooted in the hearts of the people. The fruitful results of his nearly two decades of continuous hard work have given him special influence and appeal in the community. His power is increasingly valuable; along with his prestige, fame, and even his name. Hence the reason why he has such a good relationship with senior Chinese leaders and senior leaders in Russia, West Africa, North Africa, South Asia, and Southeast Asia. Furthermore, he has even participated in several banquets and galas held by President Bush, President Clinton, President Obama, as well as President Trump.

Global Millionaire magazine recently caught up with Steven to discuss his life as a 36th generation heir of the Borjigin dynasty and here’s what went down:

Tell us about a time in your life that you wanted something so badly that you were unstoppable in pursuing it. What obstacles did you overcome to get there?

My life was generally easy. I was brought up under the legacy of my family, so my earlier years were pretty much assured by some kind of political arrangement. My main obstacle was to start a life that’s decided on my own terms. You see, my dream was to be a world leader, not just confined by my birth in Kangba (SiChuan), the Chinese Tibetan autonomous region. I think that’s why I gave up my pre-destinated roles in China and came here to New York.

Tell us about a time you experienced what you perceive to be an injustice.

I have opened a museum in the 90s of the Tibetan culture here in New York with a partner. Later, due to the collection of a Tangka that is made of human skin, I was arrested. Tangka is a Tibetan religious relic often preserved to honor the Buddhist deities or Buddha. Often in ancient Tibet, people offer their bodies as a will after death. This is to show their confidence in the Dharma. You see, Tibetans, like the Indians (and unlike the Chinese) have a tradition of leaving human bodies out to be eaten by vultures. And they even hack the bodies to pieces; in some cases remove the skin.

However, the Americans have no understanding of such, and due to cross-cultural ignorance, I was arrested. I think people have to learn more about other people’s cultures. Particularly in the new world. I also think many of these countries have not grasped the old traditions. European cultures are very sophisticated, but the people of the new world have forgotten that, I am quite sure it is the same situation in Australia.

What is the toughest decision you had to make in the last few months?

That’s a good question. In the past few months, I was forced to decide if I still needed to carry on the noble mission of re-establishing the Borjigin legacy. You see, sometimes this can be a tricky endeavor. The DNA offspring of Genghis Khan has amounted to around 16 Million worldwide. But no one has seen this fact as a cultural asset. However, I see there’s a force behind these warrior people. Genghis Khan is known for war, but at the same time, his treatment of the captive women and children was very much mild and compassionate. I see the need of promoting global peace through both women’s and children’s welfare globally. I know there will be political obstacles in my work, in particular some fraction of different egos and interests. But I also know that someone has to do this in order to revive the inner spirit of Genghis Khan. The core of assuring world peace is actually to re-unite the Euro-Asian landscape.

Who is your role model, and why?

I put all my faith in Buddha, the enlightened one. What Buddha taught us was to maintain our own minds with peace and compassion. I mean, how else can we contribute to the world if our own minds are not tamed right?

I see life as a mirage of our own merits. There are certainly injustices and miseries of this world. But a lot of these are caused by our own wrong-doings. Cause and effect is the golden principle of life. In the popular sense, you can call it the law of attraction or whatsoever. You need to cultivate good deeds, so those good things will return to you.

What do you hope to see happen in the near future for small businesses all over the world?

With the rapid technological advances, our ways of life are also changed. The way how we run a business is transformed or you can say unrecognized sometimes for people of my generation. The material success of many nations has reminded us what is important for our future. I see more and more small businesses are now considering the social responsibilities. This means we are now more and more focused on our inner beings. In the new ventures in many places, I see there’s the trend of offering organic products, non-GMO to also assure healthy lifestyles that promote spiritualism. This is very good! I am sure we are entering into a new page of human evolution. That is also why I always stress the culture. We as humans, by the end of the day, need to deal with our inner-self. Culture forms that inner being in many ways.

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Entrepreneur Spotlight: Get To Know International Bestselling Author Susanne Grant

Susanne Grant is an Award-winning Work-Life Balance Integration Expert, Intuitive Business Coach & Consultant, and International Bestselling Author. She supports CEOs, Entrepreneurs, and Conscious Leaders to redefine success, so they have the impact they desire without sacrificing their health, relationships, or themselves.

After the birth of her child in 2015, she realised the collective lie “hard work equals success” wasn’t working for her and she did not want the next generation to grow up and think this was “normal”. So she made a powerful decision. She gave herself permission to break free of the old way of doing business and created a new business model – where holistic health and wealth are an integral part of the business and its success.

Today, she runs an award-winning coaching company and hosts sold-out masterminds and events. Her work has been featured in Authority Magazine, Billion Success, Brainz Magazine, and many more. In fact, thousands of people have benefited from her work who are now living life on their terms as they implement Susanne’s motto: “Work Smarter, Not Harder”. You can connect with Susanne on LinkedIn or visit the website here

Global Millionaire Magazine recently caught up with Susanne to discuss her journey as an entrepreneur and here’s what went down:

When did your entrepreneurial flair first reveal itself?

I think growing up there were several ways the entrepreneurial flair showed itself. I’ve always been a really fast thinker and I love taking the lead on projects. My passion and vision are what has driven me to go far as it allowed me to take it. I wasn’t afraid to change the “rules”, although I did on occasion drive my high-school principal crazy with my “new and improved” ideas. Luckily they were happy to allow me to make these suggestions – and implement them. Being in a space that allows you to bring these ideas to fruition really helps the entrepreneurial spirit. I don’t think it would come as a big surprise if I ever talk to them at a high-school reunion, that I do what I do! Looking back at these different skills that just came naturally to me are actually extremely valuable as an entrepreneur. 

How did your life look like before being an entrepreneur?

Before being an entrepreneur, I lived in a different country and I wasn’t a mother yet (which all changed within 12 months). Over the years, I worked as a data analyst for different international companies and I was a volunteer at a holocaust survivor research group and concentration camp in The Netherlands. As I have a background in (historical) research and a real knack for spotting patterns, these skills turned out to be extremely useful in a corporate environment when working with complex data, systems, and structures. 

As an entrepreneur, what is it that motivates and drives you?

By the time I reached my 30s, I was completely burned out. After I gave birth to my daughter in 2015, I realised the collective lie “hard work equals success” wasn’t working for me and I did not want my children growing up thinking this was normal or the only way to be successful for that matter. What drives me is the number of fellow entrepreneurs suffering from mental health, not to forget the shocking numbers the “me too movement” revealed to us for example. 

As a survivor of (sexual) abuse myself, I cannot stress enough how important it is to STOP these patterns in our generation, so our children and grandchildren do not have to deal with the deep-rooted “stuff” that is passed down to us generation by generation. That is why I am so passionate about supporting busy CEOs and entrepreneurs to create a new definition of success that serves them, their business, and families in the best way possible. Success can come without sacrifice and it is about time we embrace this new philosophy.

In one word, describe your life as an entrepreneur and explain why.

Phenomenal. It has been an absolute journey for sure and I’ve grown personally A LOT and I’ve achieved more than I ever thought was possible. From becoming an international best-selling author (a childhood dream coming true) to serving my clients globally, and the ripple effect this has on their families and communities. Thanks to the technology that is available nowadays, I’ve been able to make this happen and if you are talking about ending generational patterns and cycles, I truly believe many of my ancestors would be amazed how far one of their own has come. 

What were your top three motivations for starting your business?

After being diagnosed with Complex PTSD (Post Traumatic Stress Disorder) at 17 and burnout at 25, I knew it was time for a drastic change. Even though I was told I was beyond help at 18 by my psychologist, I found a way to recover from the “unrecoverable” in the years to come. Understanding the importance of (mental) health and the impact it has on your daily life, performance and intimate relationships from my journey has given me great insights I am now honoured to give back to my community. Life can be a challenge, to say the least, especially when you are managing different hats such as business owner, partner, parent, and more! But the thing to ask ourselves: Is a business sustainable if the business owner is suffering mentally and/or within his/her relationships? Is that the kind of “wealth” we should aim for as a society?

Because of my own experiences, I became very passionate about creating real sustainable (mental) health and wealth by changing mindset, unhelpful beliefs and breaking the (generational) patterns, where we no longer accept outdated norms; where the hustle culture is promoted by many and being busy is seen as a badge of honour. I believe the time has come where we take a stand and say “it stops with me”. As we have seen and are currently seeing it with movements like Black Life Matters and Me Too. There is still a lot of important work to do. I believe we are ready for a humanitarian shift where the (generational) beliefs are ready for a big massive upgrade and we no longer accept inequality, abuse of any form, and suffering mentally as the norm!

These three motivations (1) ending the stigma on (mental) health, (2) breaking (generational) patterns, and (3) creating real long-term sustainable health and wealth for all is what makes me show up every single day because I know that it stops with you and me. We are here to break the cycle!

What would you say are the key elements for starting and running a successful business?

In my experience, I think mindset, alignment, and strategy are the key factors to running a successful business on top of a great idea, of course! The thing is with these 3 key elements is that they need to fit together in the right way to make it work. If you are working hard and giving it all you can (mindset) but you are working on the wrong thing (strategy) there is no use in putting in all that effort. You may have some success, maybe a little, maybe a lot, but it is not in alignment with the bigger picture. Find someone to support you or some way that is in alignment with who you are. Rome wasn’t built in a day and there isn’t one way to succeed. Redefine what true success means for your business, you as a person, and your family, and create an aligned strategy that fits your unique circumstances. The one-size-fits-all approach isn’t suitable if you want to run a successful business that works for you. 

What are the three biggest challenges you have faced growing the business and how did you overcome them?

For the longest time, I’ve felt extremely unsafe. As the PTSD, I mentioned before also tied in with being stalked and threatened on- and offline, it took me quite some time to be able to be the face of my business and share my own personal message. I’ve had to do a lot of soul-searching and coaching myself to feel safe enough to show up, be visible and speak my truth. It wasn’t easy, but it was definitely worth it!

What form of marketing has worked well for your business throughout the years?

My motto is “Work Smarter, Not Harder”, and there are different things you can do to effectively grow your business. Personally, I love to write and I am absolutely fascinated by the written word and its history! In 2019 I decided to join a book project, which became an international best-seller at the beginning of 2020. It made me realise that networking in the broadest sense of the word, is the way to get new leads quickly to help you grow your business. You can use other people’s networks via podcast appearances or write for popular magazines and websites. Or outsource this of course to your marketing person/team. Writing for several large media outlets has been proven to be the best marketing strategy for the company, and as an extra bonus, I love to write. Win-win!

As you grew the business, what have been some of the most important leadership lessons you have learned?

Communication is key and if you don’t learn to communicate your needs properly it becomes rather tricky to lead properly. Whether this is at home with your partner, or in the company with your assistant or manager, if you are not managing to get your message across – and listen to the people you work with – it becomes quite a struggle to grow the business smoothly. For example, I see this with my clients all the time, because they are busy people, they expect others to know what is going on inside their heads. This often results in freelancers being hired, not communicating their needs to complete the job properly which leads to constantly hiring new people and never getting the results they want. Slow down, listen and communicate clearly to get the best results. That is true leadership must include – clear communication. 

What is the best advice you have ever been given?

It is not advice I’ve received personally but I really like the quote from Robert Bennett, U.S. senator:

“Your life is the sum result of all the choices you make, both consciously and unconsciously. If you can control the process of choosing, you can take control of all aspects of your life. You can find the freedom that comes from being in charge of yourself.”

It has helped me realise that you can’t control what happened to you in the past, but what you can control is how you feel about these things and decide on how to move forward. That gave me hope, and that spark inside of me has allowed me to help me find a way out of the most difficult and dark periods of my life. Nowadays, this is allowing me to think and dream bigger beyond my wildest dreams and bring my vision to life!

What advice would you give to a newbie Entrepreneur setting up their first business?

Get yourself support! Whether you hire support for your business, work with a mentor, or get one of your friends to be your cheerleader, surround yourself with people who want you – and can see you – succeed. Especially if you hire someone who has experience in what you are trying to achieve or working towards, or helps you with tasks like admin or outreach, you don’t need to do it all by yourself. Don’t waste your time reinventing the wheel, you don’t have to struggle your way to the top. Success can come without sacrifice. 

 

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Meet Bryan Legend: The Entrepreneur Behind The Cover Of The May 2021 Issue Of The Australian Millionaire

Cryptocurrency veteran, Bryan Legend is an Australian self-made millionaire, entrepreneur, and the founder/CEO of Clever DeFi Pty Ltd.

For the 8 years that Bryan has been in Cryptocurrency, he’s mastered the art and craft to near perfection. An embodiment of strategic planning and execution, he has hit gold in this field with his innate Crypto-oriented mindset, the evidence of which can be seen from the successful start-up companies he has created from scratch, complemented by his estimated net worth of roughly 6.3 million dollars.

With widespread attention from interested parties scattered from around the globe, Bryan’s company, Clever DeFi Pty Ltd, is into Decentralised Finance, and it intends to shake things up in the financial industry. His Decentralised Finance concept though a relatively new concept, has been gradually gathering recognition from various financial institutions.

Broken down for the layman, Bryan’s Clever DeFi is a revolutionary Blockchain Defi Protocol that automatically distributes set interest payments of up to 11% per fortnight to all token holders of Clever Token (CLVA). Simply put, Bryan believes that Clever is the new way to store wealth with a guarantee of a greater interest rate, which apparently trumps the typical interest rates obtainable in the traditional banking system.

Speaking about his creation, Bryan said: “Clever Token (CLVA) is designed to primarily suit anybody who is looking for a safe, reliable place to store wealth at a high yielding interest rate instead of the comparative ‘store money in a general savings bank account’ with practically no interest accruing at all. CLVA also suits any investor looking to start or expand their investment portfolio or even looking to de-risk themselves into a fundamentally sound asset.”

Bryan has been in Cryptocurrency for the past 8 years, with his formative niche in Blockchain where he initially gathered an amazing wealth of experience, before branching to a more Decentralised approach. One of his most admirable qualities is the fact that he walks the talk. “I know full well that both delivery and execution are the two fundamental challenges any business will face. Many companies are promising the world but underdelivering and falling short by not meeting their goals or objectives. I make sure any company I build encompasses a brand image that speaks for itself”, he said.

For the Crypto-inclined, several mechanisms constitute the Clever Protocol; chief among them, the Decentralised Distribution Mechanism or DDM for short which works on a pre-programmed routine cycle schedule over 888 cycles – each cycle lasting 14 days with the very last cycle ending after 34 years. It appears to be an innovative architecture in the financial industry.

Clever DeFi is distinct from other Crypto projects with its CLVA minting starting at Zero supply. This implies that Bryan and his team hold no tokens at all – a relatively new concept in the industry. “CLVA is by far one of the safest tokens to hold as a store of wealth and due to a restricted total supply and forecasted increased demand, the token is sure to prove its worth,” remarked Bryan.

The Australian Millionaire magazine recently caught up with Bryan to discuss his journey to entrepreneurship and here’s what went down:

Why would you recommend Cryptocurrency to a potential investor?

Crypto in general is still in its infancy when looked at from the road ahead and brings with it a fairly new industry tied around Blockchain. For geeks, they love the tech and for investors, well, they love the ability to make money hand over fist during a bull market.

Timing is everything when investing and anyone can make money during a bull market and due to the inherent volatility within the Crypto market, it offers more upside versus traditional assets.

Which Cryptocurrency intrigues you the most?

There is an astonishing number of different Cryptocurrencies available to pick from, most of which being scams, unfortunately. The way to navigate the Crypto waters is to always do due diligence yourself and never just jump in blindly without knowing every nook of detail behind the project you’re investing in.

With any investment there are risks and the bigger the risk, the more potential there is for your investment to be returned to you multiple times over. One of the less risky but sustainable Cryptocurrencies right now in my opinion is Clever DeFi (CLVA) which delivers guaranteed interest payments every fortnight and is an easy choice for investors to watch their money grow without anything else needed.

What’s the biggest scam you’ve ever heard of in the Cryptocurrency World?

Probably the most well-known scam was released back in 2016 which was called Bitconnect that was an illegal financial Ponzi Pyramid Scheme that eventually collapsed and stole over 250 million from investors.

For anyone interested in Cryptocurrency – can you provide a checklist to follow?

Only invest what you are prepared to lose. The Cryptocurrency industry is unforgiving and most have to learn the hard way. Do not get drawn into FOMO (Fear Of Missing Out) as this is a sure way of losing money by buying at the top of an already saturated asset. Only invest in solid projects with fundamentals that can be shown and proven. If it sounds too good to be true, 99.99% of the time it most certainly is.

What is Clever DeFi? Can you tell us more about it?

Clever DeFi is a Decentralized Finance Protocol that distributes automatic interest payments to all native CLVA Cryptocurrency holders on a pre-programmed routine cycle schedule over 888 fortnightly cycles taking exactly 34.15 years to complete.

The Clever protocol was designed, deployed, and implemented over many months in the making since its release last year in 2020, and as such it is the protocol itself which given Clever DeFi it’s underlying value. All an investor needs to do is buy and hold the CLVA asset to be paid interest payments guaranteed of up to 11% each fortnight.

What would you suggest to people interested in trading in Cryptocurrency but whose country does not support Cryptocurrency yet?

First of all, I do not condone illegal activities or in any way shape or form encourage people to go against their country’s restrictions or governmental policies. With this being said, people have been known to circumvent the system by using VPN software to conceal their IP location which allows them to use Cryptocurrency exchanges that do not require personal information about the individual.

This is probably the easiest way to go but on the other side of the coin, if you are using any Cryptocurrency exchange that does not require KYC information from you as a client, this in my eyes throws caution to the wind as a very risky play indeed.

What are some of the biggest challenges that lie ahead for the Cryptocurrency world?

Mass adoption and Regulation with both of these things being quite tied to each other. In order for mass adoption to be achieved on a global scale, there needs to be protection in place for the people and policies in place to prevent illegal market activities from taking place through regulative bodies in order for the large institutional money to enter into the space.

Where do you see yourself in five years?

That’s a tough one indeed. I am sure that most of us being asked that very question would have a vague idea at best although the best way to answer it would be from a directional perspective. The direction am I following is to capitalise on industry trends over the coming years ahead and of course this will mean staying part of the Cryptocurrency scene in a big way. My goal over the next 5 years is to make as many millionaires as possible within Crypto and I will be following the industry closely with the progress it makes in order to make my goal a reality.

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How to Increase Social Media Engagement: A 5-Step Guide For Entrepreneurs

Is your social media page not kicking off the way you’d hoped? Perhaps you wish to share your knowledge with others, or you want to start a career with social media, but you’re not getting enough engagement. Although making an account may seem easy, there are certain things that you need to look out for so that you catch your audience’s eye. Publicity plays a large part in what makes a social media page successful and so you need to do it right. Therefore, here are 5 steps you need to take in order to improve your social media engagement.

1. Have a good layout

Graphic design is the very starting point of gaining engagement. Be sure to give your social media page a clean look that is welcoming to your target audience. Keeping the right fonts, having a consistent colour scheme, and spacing things out helps a lot when it comes to attracting others. Organising things so that your content is both chronological and flows well motivates people to pay attention to what you have to say.

2. Advertisement

Finding ways to promote your social media page in other places such as other sites is a good way to gain engagement. People are more inclined to associate with things they are more familiar with and if they have seen an advertisement about your page somewhere else, they would be driven to see what you offer. Also, it increases your page’s chances of getting noticed among a countless number of others, as your page would then be what comes to mind first because they’ve seen it before.

3. Listen to others when it comes to improvement

When someone has an idea on how to improve your social media page, take it into consideration. It shows that you’re willing to respond to people’s constructive criticism, which will then lead them to respond to you, thus increasing engagement. It shows that you are within reach and that they can level with you, which is rare for sites and pages nowadays. This means more people will interact with you as they feel they can without being pushed to the side.

4. Hold events that the audience can take part in

Putting up an event that others gain from is a fast-track to increase your engagement. Occasions such as conditional giveaways and competitions are very appealing to those who are looking for something to gain. Announcing something that the audience can compete for, be it an actual item or a chance to be promoted on your page, piques the interest of many as they have a chance of winning.

5. Introduce something with a limit

You could put on a one-time-only sale or introduce a product or theme that will only be up for a short time. This gives people the impression that they must go to your page and get whatever it is you have introduced before the deadline. This is because they have the fear that they’d miss out as once something is gone, it’s gone.

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Meet The Man Behind The Cover Of The May 2021 Issue Of Global Millionaire: The Incredible Bryan Legend


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Bryan Legend quit school at the age of 20. Yet today, at the age of 37, despite quitting school at an early age, he still ended up becoming an inspiring self-made millionaire. His against-the-odds persistence enabled him to make a name for himself in the Cryptocurrency sector and beyond. Starting with Blockchain, which he studied for years, learning the fundamentals of it, he was able to master the art and craft of Cryptocurrency to near perfection. This culminated in the versatile entrepreneur climbing the ladder up to becoming an expert in that niche – with the creation of Clever DeFi, showing the results of his hard work.

One of the potential benefits of a short-long term investment strategy is portfolio diversification. This is a concept that Bryan understands very well. His first stint in the entrepreneurial sector was back in his marketing days. Today, with this concept of short-long investment strategy, Bryan’s success can be seen through the number of tentacles his brand is spread to, among which are online marketing ventures, becoming a pioneer in SEO, SMM, and SEM. Not to mention there’s also TWILX; a digital advertising firm he created from scratch. Then, of course, there’s Clever DeFi, which he believes is the future of financial investment.

Bryan is also a firm believer in branding, a concept on which his business success is built upon. He believes that the way people perceive your company is a direct reflection of how they will engage with you.

The person without a purpose is like a ship without a rudder. According to Rick Warren, the greatest tragedy in life is not death but life without purpose. Bryan seemed to take this quote to heart, for, in his early twenties, he discovered he was a gifted negotiator. Right there and then, he realised that his purpose lies in the business world. He subsequently developed his skill set in business negotiations, which would later pave way for him as he reached his way to the apex of the business world.

Global Millionaire magazine recently caught up with the inspirational Bryan Legend to discuss his journey to entrepreneurship and here’s what went down:

Can you please tell us something about yourself and what your business is all about?

I am a born entrepreneur and I have a passion for making a difference in business, namely in the Cryptocurrency space by introducing fresh ideas and concepts to the market in order to help and evolve the industry as a whole.

Clever DeFi is a Fintech company primarily focused on delivering decentralized finance applications within the Cryptocurrency industry. It supports a second choice for those who do not trust traditional banks, nor like the fact that they are receiving a complete cop-out toward extremely low-interest payments on their capital. The versa is to hold CLVA Cryptocurrency which delivers a much higher competitive interest yield.

When did your entrepreneurial flair first reveal itself?

In my school years, I never found myself compelled to learn and instead saw myself just breezing aimlessly without care to study at all. After dropping out 3 years before year 12 graduation, I entered the labour workforce and then progressed into sales where it did not take me long to work out that the blue-collar lifestyle was not for me and that I needed to get out of the rat race.

This is where I began to take deeper interests into self-development and knew wholeheartedly that the only way to get ahead is to do things myself without relying on anyone else, nor working for anybody else. I chose to learn the basics of business and expand my skill set through a hands-on approach combined with true hunger and determination to break through the resistance barrier.

Through years of persistence and numerous successful small internet e-commerce business startups I founded, I gained more knowledge and learned from mistakes made. I turned this into a cocktail for success by always going one step up with every new business I headed up. The world of Cryptocurrency presented itself to me as a fantastic opportunity to be a part of as I recognised there to be a lot of untapped possibilities.

As an entrepreneur, what is it that motivates and drives you?

What motivates and drives me is the attainment of a new goal through my persistence, tenacity, and focus on what needs to be done to meet my objectives. I treat any startup business I have started as a new birth coming to life that needs to be nurtured until it is strong enough to work on its own. Just like Elon Musk, I don’t let one-second pass by where I am not thinking about ways to improve, and as such, I believe personal growth, as well as the growth of a company or business, is a continued effort. One word I would describe life as an entrepreneur is “freedom.”

What were your top three motivations for starting your business?

1) The desire to solve the problem of low-interest rates for consumers paid by traditional banks for savings accounts.

2) The knowledge of how Blockchain can be used in order to facilitate this.

3) Confidence in my own abilities to be able to deliver to market what is promised.

What do you put your success down to?

The ‘never give up and hard work’ angle may seem cliché but it holds true time and time again for all accomplished individuals in any industry of business. Nothing comes from nothing so what you get out of something is in direct proportion to what you put into it. The more time and energy you spend on improving your idea or business, the more success you will benefit from it in the long run. There is no secret to success other than completing the actions required in order to achieve your entrepreneurial vision or personal goal.

What would you say are the key elements for starting and running a successful business?

Solving an actual need though adds a unique value proposition that your business offers by focusing on your customers’ interests first and of course securing ongoing revenue streams with an effective cost structure and strong marketing initiatives and reward system.

What do you hope to see happen in the near future for Cryptocurrencies all over the world?

I personally believe we are nearing the tail end of a current bull market with the end more than likely aiming to take place at the end of the year. With this being said, there is much hype and foolish money entering the market from retail investors who really have no clue about what they are actually buying at all. They are new to Crypto and just go with the Fomo crowd. There can be money to made in the interim but for seasoned veterans that have been through these cycles, it will more than likely end in tears for most that are not smart enough to know when to get out before losing it all in over-hyped risky altcoins.

What I would like to see happen is the complete disbandment of all those scam projects and Cryptocurrencies with no use case or utility behind them to disappear and clear up the way for the actual legitimate ones to stand tall. There is way too much money being “invested” into Cryptocurrencies right now like Dogecoin which was created as just a meme without any fundamentals or development. We need to see useless Cryptocurrencies leave the space for good.

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Entrepreneur Spotlight: Introducing Anjan Pathak, Co-Founder and CTO At Vantage Circle

Anjan Pathak is a Co-founder and CTO at Vantage Circle – an Employee Engagement Platform. He is an HR technology enthusiast, very passionate about employee wellness, and actively participates in the growth of the corporate culture.

Global Millionaire magazine recently caught up with Anjan and here’s what went down:

1. Could you please tell our readers a brief background about yourself and how you started your business?

The foundation of Vantage Circle was set way back in 2011. Partha and I were two school friends who had a fledgling dream of starting our own company, and the manifestation of our efforts resulted in launching Vantage Circle.

With Partha and I, having worked in the IT and technology industry for almost two decades, we were confident that it was where we could benefit from utilizing our expertise while achieving the goals that we had set for ourselves. We were able to create, launch, and reach the success that Vantage Circle has today due to the right opportunities, guidance, and ideas implemented at the right time.

We started out as a deals and discounts program for employees at the start of our early days. However, as we progressed with time, we stumbled upon the concept of employee engagement programs which the Indian corporate culture was lacking. The main idea was to equip HR professionals with a channel through which they could manage the intricacies of providing a stellar employee experience.

We, at Vantage Circle, understand that managing human resources efficiently, satisfying their necessities, and surprising (not shocking!) them is a humongous task. To overcome any deviations in these tasks, we provide an integrated platform to the corporate community with a variety of options of unbeatable perks and engagement activities for their employees. Corporate discounts on exclusive and online deals and unique Vantage Points are the highlights of our platform.

2. When did your entrepreneurial flair first reveal itself?

It was back in 2003 when I came from the United Kingdom to India to set up a business. I recruited several software developers within a few days and also leased an office room. Sadly, though, things didn’t turn out as expected.

In the year 2011, I founded Vantage Circle along with my friend Partha, back in our hometown of Assam, over the years with more experience. I believe it is with time and practice that entrepreneurial skills are created. What stuck up for me was that, after my first loss, I didn’t give up.

3. How did your life look before being an entrepreneur?

I spent my initial 17 years of my career brainstorming, designing, and architecting multiple e-commerce applications. The knowledge, experience, and insights that I have gathered over the years have been invaluable in eventually doing what I really wanted to do in developing world-class HR technology solutions.

I have over two decades of experience in building and deploying cross-channel web applications.

I have spent a significant part of my career, 15 years to be precise, working in the United Kingdom and other parts of Europe.

As a fitness enthusiast, I am incredibly passionate about the need for corporate wellness. I believe that health & wellness at the workplace will be the primary differentiator companies will be ranked upon in the coming years.

In my spare time, I am always preparing for the next marathon or triathlon that comes my way. I have recently been introduced to two newer fields of wellness- meditation and yoga- and have been taking baby steps to improve every day.

4. As an entrepreneur, what is it that motivates and drives you?

A happy and content workforce builds up a healthy work environment. Seeing the employees happy doing their job are the best motivators for any employer and it is a peerless asset for an entrepreneur.

We have taken less than 1 Crores in external funding from like-minded people who believed in our goals. Witnessing the journey to becoming one of the top cloud-based employee engagement and benefits platforms in the world, encourages me to strive more. Vantage Circle has achieved over 1.5 million users’ support in the present day and is serving some of the world’s top MNCs. Surely a matter of pride and honour for a bootstrapped company like Vantage Circle.

5. In one word, describe your life as an entrepreneur and explain why it’s fulfilling.

I had 20 years of experience in the multinational technology industry before Vantage Circle. I have always had this dream to bring all my experience to my home country and give back. Today, we have managed to return through our business by establishing an employment channel. It is what drives us and keeps us motivated every day. So, yeah, it is a very fulfilling experience.

6. What were your top three motivations for starting your business?

1. Creating employment opportunities in my hometown
2. Health and wellness has always been my priority
3. Developing a product company in a service provider dominating sector

7. What would you say are the key elements for starting and running a successful business?

Let me answer this question in two parts. The key elements of starting a business are more or less the same for all. One needs to be very sure about the company that they want to start. In the beginning, your business’s passion and belief help you take risks and stay motivated. But it does not mean that you should not design a solid business strategy. That must be followed with the right marketing plan. The next important thing here is the experience. Every entrepreneur has some level of business acumen and lots and lots of experience. Use the experience in building your business.

For running a business, one must know the bits and pieces of people management. Or just say, have to understand the employees, to build a culture where people love to contribute happily. And it takes time and effort. If your workforce is not happy, you cannot sustain your business.

8. What are the three biggest challenges you have faced growing the business and how did you overcome them?

– Not choosing the right tools for mobile app development: Choosing the appropriate tool at the right time would have helped us be more user-friendly and accessible to a fast-paced audience.
– Ignoring the inception of the marketing team: It deprived us of reaching our core audience as efficiently as we could have through implementing the correct marketing tactics.
– Not streamlining the tasks of the sales team: The third big error was not to streamline the sales team’s tasks in a more strategic way and under a successful sales leader.

But I believe, making mistakes is an important part of how I have learned and ultimately accomplished a steady pace of continuous individual and professional growth.

9. What form of marketing has worked well for your business throughout the years?

A major part of our marketing strategy has been inbound marketing tactics and focusing on a more organic approach. I am happy to say that these measures have played a principal part in us getting over 1 million monthly users to the Vantage Circle blog.

10. As you grew the business, what have been some of the most important leadership lessons you have learned?

If you ask any entrepreneur or anybody in a leadership position, you would get more or less the same answer. People who are in a leadership position, do not control but lead. And leading your team means directing them throughout their journey. To understand their perspective by putting yourself in their shoes. It is a responsible job. You might be having a bad day or feeling low, but you cannot pass it on to them. Also, staying humble is so important. Humility may not be the forefront trait of leadership, but for me, it has always been a great trait. You must be willing to accept your mistakes, give credit, appreciate and learn from everyone in the room. Also, one must trust and be accountable when it comes to leadership. These are the few lessons that I have learned over the years.

11. What is the best advice you have ever been given?

A sleeping fox catches no poultry: Since childhood, my mother has always told me this quote that a sleeping fox catches no poultry. She likes to suggest that if I don’t take the gamble, someone else will. I won’t have anything if I don’t work for anything. I have been inspired by this proverb to wake up early and start my day early. I assume our bodies conform to the period of the sun. Synchronizing with the disciplined time to sleep and wake up helped me to find and use more time for my company. I don’t say that you need to compromise your sleep over this. To work properly, everyone needs to have enough sleep of a good 8 hours every day. I always believe that a healthy mind in a healthy body is a key to success.

12. What advice would you give to a newbie Entrepreneur setting up their first business?

Having experience of co-founding and operating three separate businesses, one in London and the other two in India, over a span of 10 years gave me the cognizance of how to make the most of the minimum resources that you have.

Another thing I have gradually discovered over the years is that if you do not plan the financial aspects on a priority basis, you don’t win in business (especially start-ups). Note that the sole emphasis should be on increasing (and sustaining) the company at the beginning of your entrepreneurial journey.

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Entrepreneur Spotlight: Introducing Vid Lamonte’ Buggs Jr., The Founder Of VLB/VBJ Enterprises

Vid Lamonte’ Buggs Jr. is the founder and owner of VLB/VBJ Enterprises, LLC, and 4-U-Nique Publishing. He is also a bestselling author, a speaker, and a consultant. A modern-day “Renaissance man.” Vid is a man of diverse interests who directs his many talents towards bringing people together, encouraging them to look past their differences to unite to make the world a better place.

VLB/VBJ Enterprises, LLC. was created as an umbrella or a series for companies like 4-U-Nique Publishing. Vid wanted to establish a company that ventured into real estate; Public Speaking; Investing, Building Businesses, and Consulting. He patterned VLB/VBJ Enterprises’ mission to building communities up while delivering positive messages and helping others reach their potential and accomplish their goals.

4-U-Nique Publishing, LLC is a publishing company whose focus is on providing authors with a quality publishing service and allowing them to keep their publishing rights and provide them with higher royalties than other publishing companies. Global Millionaire magazine recently caught up with Vid to discuss his journey in the industry and here’s what went down:

When did your entrepreneurial flair first reveal itself?

I was in 6th grade when my entrepreneurial flair first revealed itself. A friend and I decided to sell candy and gum before, during, and after school. We figured out pretty early that we could buy a bag of Blow Pops for 3 dollars. We could sell an individual Blow Pop for 25 cents. Out of one bag of Blow Pops, we make close to 20 dollars. A profit of 17 dollars off of one bag of candy wasn’t bad for a 6th grader.

How did your life look like before being an entrepreneur?

Before becoming an entrepreneur, I was a basketball player who played at a high level (pro and semi-pro leagues). My life wasn’t stable at all. Although I received multiple degrees in college, I knew I wasn’t a person that would “waste” my many talents behind a desk. So, between basketball, writing my first book, and figuring out what job would fit me best, I was bewildered about where my life was taking.

As an entrepreneur, what is it that motivates and drives you?

What motivates and drives me as an entrepreneur is that my businesses support others’ dreams and goals. My companies help give a voice to those who feel they are voiceless. I have to keep pushing because so many people are counting on me each day.

In one word, describe your life as an entrepreneur and explain why.

Blessed!

I’m a black man from Hampton, VA, who has been excluded countless times. However, each time others have counted me out and even myself, I have been blessed with a blessing. These blessings have come in the form of inspiration, a mentor, a business opportunity, a new client, a new service, an interview feature, finances, or a new staff member. Each of these blessings has helped me and my businesses to continue to grow.

What were your top three motivations for starting your business?

1). The Most High. God has directed me to start my businesses. Before I started my businesses, if you told me that I would create an enterprise or a publishing company, I would have said you were crazy. However, the spirit of God led me to do what I am doing now. I know a lot will relate to what I am saying. And a lot will think I’m crazy for saying this. However, Glory goes to The Most High.

2). Helping others reach their potential so they can accomplish their goals and dreams.

3). To give a voice to the voiceless and articulate their story. Everyone has a story to tell, and they need a platform to speak their truth

What would you say are the key elements for starting and running a successful business?

The key elements for running a successful business are patience, focus, determination, goal-oriented, caring for your customers, time management, and a positive attitude. You have to be a student in the industry and understand your weakness and strengths. You got to know your target customers and humble yourself to lesson to what you are doing right and wrong.

What are the three biggest challenges you have faced growing the business, and how did you overcome them?

1). One of the biggest challenges I have faced growing my businesses was getting the necessary capital to help fund my businesses’ growth. I have one thing that stood against me, and that is my race. Time and time again, it is proven that financial institutions discriminate against minorities when loaning money. I overcame my challenge of gaining capital by creating other income sources, and my best friend invested in my businesses.

2). Trusting others to help grow the businesses. Having a business is like having another child. You become protective of your business. Being protective over my businesses, I was hesitant to allow others to help me grow the companies. However, when I realized that I was being stubborn and selfish and that the ultimate goal was to help others, I allowed others to grow the businesses. Knowing my weaknesses and hiring others who had strengths in areas that I am weak in permitted growth.

3). Knowing when to say “No”. I’m a stern person, but it is no secret that I wouldn’t say I like to disappoint people. However, I had to learn when to say no. Saying no to some opportunities was a challenge to me, but I knew that to grow a business, I would have to say no to specific requests.

What form of marketing has worked well for your business throughout the years?

The best form of marketing that has worked well for me has been word of mouth; what better way to recommend service by those you trust and have dealt with a company firsthand. When you provide quality service or product, it will become personable with your clients and customers. Therefore it brings a higher value to the company.

As you grew the business, what have been some of the most important leadership lessons you have learned?

1). Understand my weaknesses and strengths.

2). Hire those who have strengths that complement your weakness. For example, selling and marketing isn’t my strong suit, so I hired a marketing manager and a sales expert.

3). Trust and have confidence in who you hire until proven otherwise. Do not micromanage; this is healthy for a business atmosphere and staff morale.

4). Ask for and let others help you. It’s common for new entrepreneurs to wearing several hats when they are starting their new business. However, as the business grows, it is essential to hire and seek help. A company will not succeed when its leader is running itself thin by wearing too many hats.

5). Time Management. As a business grows, more responsibilities will arise and call for attention. It is essential to prioritize your time.

What is the best advice you have ever been given?

The best advice that I have been given is “Fire Fast, Hire Slow.

What advice would you give to a newbie Entrepreneur setting up their first business?

You want to have a sound business plan, and you want to know how you target customers. Draw up a strong marketing plan to reach your targeted customers. Keep your finances in check by hiring a bookkeeper or accountant.

Please make sure the branding and trademark are on point and you want to make it stand out. Make sure you have a business lawyer on the dial. Once you set up everything, tell all your friends, family, and everyone you know to support your business and spread the word to everyone they know. Much success to you and your business.

Find out more about Vid via www.vidbuggs.com.

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Entrepreneur Spotlight: Introducing James Hunt, Famously Known As The Celebrity Credit Guru To The Stars

James Hunt is affectionately known as “The Celebrity Credit Guru to the Stars.” This multi-millionaire entrepreneur is responsible for helping the nation’s top celebs, athletes, and thousands of everyday people with their credit and finances. He also teaches young men how to become six and seven-figure earners through his company, THE HUNT. Formerly homeless, James has thrived not only due to the mastery of his industry, but his style, marketing, and persona continue to draw tons of people to him who also desire to be extremely successful.

With the year 2020 taking its toll on entrepreneurs all across the nation, James Hunt’s business continued to soar despite COVID-19. Among his high-powered clients are people like Kanye West, Akon, Tyrese, Ryan Seacrest, Shaq, Taraji P. Henson, and hundreds of other athletes, business leaders, and Hollywood figures. He maintains that ATTENTION brings MONEY, and all business owners who aspire to attain massive success must understand the sweet science of luring in clientele during any climate – anchored by results and an attractive brand.

Global Millionaire Magazine recently caught up with James Hunt to discuss his journey and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?

I am originally from Chicago. 8 years ago I was homeless. I used to walk up and down Lenox Road in the Buckhead community of Atlanta seeing the Bentleys and Rolls Royces and I told myself that one day that would be me driving one of those cars. I bought myself a cheap laptop and started my business in a Starbucks during the day, and I built a relationship with the local Fed Ex and worked out of there at night. When I got my first celebrity client and cleaned up his entire family’s credit, that helped me to grow my business and the word started to spread about who I was and what I did. From there, things really took off.

When did your entrepreneurial flair first reveal itself?

It was always there. I remember back as early as when I was in the 8th grade. I had my mother who was a seamstress to design this jumpsuit that I wore for the 8th-grade luncheon and I wanted it in a very specific way – something that no one ever had before. I was stressed about it being identical to how I wanted it. That is as early as I can remember. I was about 13. I always had a vision for how I wanted things to be and I was very serious about my expectations.

How did your life look before being an entrepreneur?

I saw life as looking through a glass ceiling, like employees that are at the graces of their employer who decides your salary, who decides the hours you work, and who decides whether you are hired or fired at any moment. You have to work hard but you don’t have real freedom. Entrepreneurship is about freedom. Looking back on it, that experience was worth it. Now, even though I own my own company, I still work 16 hours a day, seven days a week.

As an entrepreneur, what is it that motivates and drives you?

Shattering new glass ceilings and goals. Taking on new ideas and accomplishing goals is something that I set out to do on a daily basis. That daily challenge to get up and accomplish what you set out to accomplish for that day is literally what drives me that day. And tapping into what is inside of me. Discovering what is inside of me and being able to project that to the world.

In one word, describe your life as an entrepreneur and explain why.

Relentless – Because I understand that I cannot give up. I understand that failure is not an option and so I absolutely have to be relentless in my pursuit of every avenue that I have set out to accomplish. For me, it is not enough to just be successful, and the goal is to reach the top. If there is one word to be described, it is being completely relentless in my pursuit of success.

What were your top three motivations for starting your business?

1) Financial independence.

2) The ability to be able to help the people who will become my clients. To offer a real service that can help them in their pursuit of new homes, new businesses, new cars, and understanding the power of credit.

3) Recognition/ validation. I think there is nothing more rewarding than being validated by the people you look up to. 8 years ago everyone in credit repair was better off than me. They were my mentors. Today, to come full circle and become mentors of the people who mentored me is validation that I have chosen correctly and I have worked my way all the way to the top.

What would you say are the key elements for starting and running a successful business?

Identifying what your product is…what you bring to the table. Then, once you discover that, the next question is, is that product in demand? Is there enough of a demand to become successful in it? If the answer is yes, how can you maximize every day to make yourself a success in that particular field? Also, identifying who your competition is. If you don’t know your competition, you can be run over in your business. You should know why they are successful and what you can learn from your competition that can make you even more successful. Know their flaws. If you understand that, you would understand what drives their clients to you and how you can elevate in your industry.

What are the three biggest challenges you have faced growing the business and how did you overcome them?

1) Starting. Starting is always the biggest challenge. Many people will say they want to do something and because they never pull the trigger on it, they give themselves an excuse. Starting was like starting my company in Starbucks when it seemed like it wasn’t going to work or when I couldn’t even get one client.

2) Refusal to give up. The challenge was that the option of giving up was always in front of me. It was always door #1 or door to keep going or #2 to give up. I was given the temptation to give up but I chose door #1.

3) Once you gather a certain amount of success and you have outdone yourself and you don’t have any more competition, it is a challenge for an entrepreneur to not relax or take your feet off the gas. But, you have to press the accelerator and go further because you are in uncharted territory. Getting to another level that no one else is doing is also extremely challenging.

There are many times where I am challenged. Whenever I get overwhelmed, I go back to that same Starbucks and sit at that same table where I started and talk myself into success – because if I did it from the bottom level I can do it from another level. It’s about having a place of accountability. You should have a place where you can go to that is yours where you can hold yourself accountable for getting to the next level.

What form of marketing has worked well for your business throughout the years?

I did not go the normal route of marketing for years. In the beginning, I never pursued social media. I went the old-fashioned way of word of mouth. When you saw you had to get to the next level you saw that you needed to do word of mouth. When the celebs came along, then I figured out how I could utilize that to go to the next level. When we helped Tank (singer) and he put up a social media video on Instagram about his new house on Christmas, it took us to a level where our phones rang nonstop from Christmas day to January with a flood of new clients that we weren’t really prepared for. Every entrepreneur needs to be cautious because if you are not prepared for it, success can actually drown you.

Social media has really helped me. I use it in a way to showcase a lifestyle of success that credit brings with it. I show the celebrity clients we help who are purchasing cars and homes and showcasing that luxury lifestyle. That has opened up all kinds of doors. The phones just ring, all you have to do is get up. I think you have arrived when you no longer seek to chase clients or money, but the money and the clients chase you.

As you grew the business, what have been some of the most important leadership lessons you have learned?

Learning who to fire and who to hire. Understanding how to motivate your team and keep them upbeat with you. I have learned that you are no greater or no less than the team that you put in power around you.

What is the best advice you have ever been given?

It was from John H. Johnson, the founder of Ebony and Jet Magazines. When I was 17 years old, I went on a tour of Ebony and Jet and he was talking about the fact he always gave his employees free lunch. We were curious as to why he gave them free lunch. He said when you feed them that shows your employees that you care about their well-being. When they know you care about their well-being, you will get a better day’s work out of them. So, since starting my business, I have always fed my employees. That includes bringing in personal chefs or treating them every day to make sure they don’t have to worry about breakfast or lunch. Treat them the way you want to be treated yourself.

What advice would you give to a newbie Entrepreneur setting up their first business?

Never give up. No matter how dark it seems. No matter what the naysayers or haters have to say about you. If you really believe that you have something that the world needs and a real product that is in demand, then you have a responsibility to not give.

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Entrepreneur Spotlight: Meet Brian Rainey, The C.E.O. Of Production And Logistics Company Gooten

Brian Rainey is the C.E.O. of Gooten, the globally distributed production and logistics company transforming how online brands manufacture and fulfill merchandise to their customers. As a “big picture” thinker, Brian elevates the organization through pivotal leadership and strategic direction while aiding in the expansion of financing, hiring, and global initiatives. Rainey previously served as a chief financial officer at Buzz Points, a fintech company, and held positions at Deutsche Bank and Deloitte. He provided accounting and audit services to startups preparing for potential I.P.O.s, private sales, or capital raises. Rainey, a licensed C.P.A, received a bachelor’s degree in accounting and finance from James Madison University and an M.B.A. from the Darden School of Business at the University of Virginia.

When did your entrepreneurial flair first reveal itself?

I have always been an entrepreneur. Since I was 12 years old, I assisted in running a baseball card shop. That spirit has been with me even when I was working more traditional jobs – I always saw things as an entrepreneur. After college, I worked for a finance and accounting firm to audit VC-backed startups. As part of that role, I had to look at what made these companies successful or not. I saw how they operated, and it made me hungry to want to dive in and build my own business. As an entrepreneur, you develop and create a business versus just trying to drive process improvement at a larger company. As an entrepreneur, you look at what can be improved globally and attack that problem. When I thought I have the right idea, I want to go and do it – and not let corporate politics get in the way. You see a future state, and you believe in it so strongly that you want to commit all in to go and bring it to life. I believe in my vision for Gooten and wish to execute on it.

How did your life look like before being an entrepreneur?

I want to be an entrepreneur and never look back to my days in finance. I did not fit into the corporate world. I went against the things that go with working in the corporate setting. As an entrepreneur, the best idea wins, and there are no politics. I love the instant feedback loop that exists as an entrepreneur.

As an entrepreneur, what is it that motivates and drives you?

The thing that motivates me is that I surround myself with the people I get along well. I want to work with similarly minded people – but with skills that complement my own. Working or running a startup has entrepreneurship running across the whole business. Being surrounded by ambitious people is a fantastic feeling because they are always highly driven and want to succeed.

In one word, describe your life as an entrepreneur and explain why.

The word that I would use is “unexpected”. Plans constantly change; every day is different. No matter how much I plan, new things always come up – and that is fun and exciting. It challenges me and keeps me on my toes. You also have to challenge your own beliefs and take in feedback from your team, your board, and your customers, and then find the path forward. I would also add that being an entrepreneur is ” rewarding”. I am excited about the opportunities that come my way. I find fulfillment in overcoming challenges as we grow as a business.

What were your top three motivations for starting your business?

I took over Gooten from an original set of founders, and it needed a path forward. So with that in mind, the following three motivations that come to mind are:
1. With Gooten, I saw that there was an inherent need that existed between 2 groups – that neither could solve on their own. Manufacturers need brands to fill their machines with orders, and brands needed high-quality global manufacturing. I saw the opportunity to be in the middle of these two groups and create the marketplace.
2. I had a desire to build a high power team with the best people I knew to solve this marketplace challenge
3. I wanted to know and feel that I was working for myself – instead of just working for layers and layers within a corporate world.

What would you say are the key elements for starting and running a successful business?

For me, it comes down to 2 things:

1. Act as if you are going to succeed. It would help if you planned to scale. Most startups plan for failure. My thought process is to focus on building the most successful business you can with a complete plan for scaling it out – if it fails, I know that I gave it more than 100% of my effort and skills.

2. Make sure that you are the right person to solve the problem/challenge that you are seeking to take on – assuming that you are the right person to lead the charge, then focus on who is the next priority #1 and #2 hires to complement your skills to address the needs of the business.

What are the three biggest challenges you have faced growing the business, and how did you overcome them?

The biggest challenges that I have faced with Gooten are:

1. Learning how to hire: People are what makes and breaks a company. I have to focus on attracting the right talent and retaining my staff to grow my business. part of the challenge here is that you do not always know who/what you need in a role – so you have also to be nimble to make the required changes as the business evolves and as you learn more of the needs.

2. Make sure to challenge my assumptions – I don’t like to have one idea and stick with it forever. I constantly challenge my thoughts and push myself to be open-minded. I have to reinvent a business strategy based on new data, new interactions, new market requirements, etc…

3. Building a marketplace is extra hard: Initially, you do not know how to start. The challenge is always to overcome the hurdles of convincing businesses to work with you when you do not have the other side figured out. I had to figure out how do I sell a product that I cannot source. At Gooten, this challenge led me to work closely with the manufacturers first, genuinely understanding their businesses and how they interact with brands.

A bonus challenge I want to mention is that you have to be willing to kill your darlings, meaning you might have adjusted and re-adjust what already works for you. It is hard in business, but you have to continually assess if you are doing the right things for your business’ future. And be willing to stop doing the things that you do not see value in the future. It’s challenging because you have to let go of things that already generate a tremendous amount of revenue, but sometimes, you might have to cut back before you grow bigger.

What form of marketing has worked well for your business throughout the years?

Content and SEO have always worked best. At Gooten, we make sure that we are the experts. The best way to do this is via content. I love to write bylines for various publications and have extended this practice across the team. The key with content is to engage with customers in a friendly manner where you are imparting knowledge and inviting them to deepen their relationship and engagement with you. Often, especially here at Gooten, we must sell our industry to potential customers before selling ourselves.

As you grew the business, what have been some of the most important leadership lessons you have learned?

The three most important lessons for me have been:

1. Learning to hire people with the right skills for the right roles.
2. Trusting my team all of the way 100% – if you hire someone to do a job, you have to have faith and confidence in them to do that job – you cannot hire them and proceed to micro-manage them. Why did you hire them in the first place then?
3. Be transparent – this is hard as you may feel that you want to shield people from various things going on within the business – in the end, this proves more difficult. If you are transparent with your team and then extend that to partners and customers, everyone will respect and appreciate your decisions. And they cannot come back and say that you misled them or otherwise.

What is the best advice you have ever been given?

The best advice I got was from a fellow entrepreneur – it is DROOM = Don’t run out of money. Pretty straightforward.

What advice would you give to a newbie Entrepreneur setting up their first business?

The key is to make sure that you are building a career as you are building a company. My advice is that you need to invest in the long-term. Take the lessons that you will learn along the way and understand and appreciate them. Make sure not to cut corners especially falls into the bucket of not having ethical lapses. Always be happy with who you are and do not become a different person.

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Meet The Man Behind The Cover Of The April 2021 Issue Of Global Millionaire: Mohanad Alwadiya – The Wolf of Dubai Real Estate


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Mohanad Alwadiya is the founder of Harbor Real Estate Dubai and is considered by many as one of the property industry’s most dynamic practitioners. He is an award-winning real estate professional and entrepreneur who, as the CEO of Harbor Real Estate, has set new standards in providing real estate investment and management solutions to Harbor’s clients, and has led to Harbor Real Estate’s winning the highly-coveted title of “Best Agency for Property Management” in the Property Times People’s Choice Awards 2015.

Mohanad’s achievements have emanated from his success in developing the industry-leading capabilities of Harbor, resulting in exceptional results for the multibillion dirham portfolios held by clients such as National Bonds Corporation, Investment Corporation of Dubai, Al Thani Investments, Daman Investments, Tadhamon Islamic Bank, Amlak Finance and Global Investment & Development.

Mohanad is also considered to be one of the most candid, insightful, and eloquent commentators in the UAE property market, whose extensive experience makes him a reliable industry resource. He is renowned for his professionalism, incisive analyses, and astute observations.

Global Millionaire recently caught up with Mohanad to discuss his journey as an entrepreneur and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started your business?

I am fortunate and thankful to have grown up in the UAE, a land of boundless opportunities. People talk about the American dream. Well, I have lived the UAE dream.

I guess I realized what my personal possibilities and opportunities were when I was completing my Bachelor’s degree in Business Administration with a double concentration in Marketing and Advertising from the American University in Dubai. I remember those days very well because I really felt that the world was truly at my feet.

I started my career at Leo Burnett, a Chicago-based multinational marketing services group of companies with offices throughout the Middle East and I’m proud to say that I became the most-awarded Communications Director during my seven years there. This period of my career really prepared me for success because of the vast amount of learning that I received from, not only the Leo Burnett organization, but also from the excellent clients from various industries that it was my pleasure to work with. Those were happy times!

However, having descended from a real estate family, I soon realized that my passion was real estate so I launched my real estate journey and was soon Head of the Projects Marketing and Sales Division for the global real estate arm of Dubai Holdings. Once again, the knowledge that I absorbed and the experience I gained from being part of this great organization really gave me the confidence to start my own business launched as Harbor Real Estate Dubai.

Over the last 20 years, I have also obtained a master’s degree in property management from the University of Salford, published two books about real estate and one of them became the best-selling book in the Middle East, and hosted the top-rated radio and reality-TV property shows in the Arab World.

What are you currently doing to maintain/grow your business? 

I won’t bore you with a dissertation of the global economic carnage that COVID-19 created but in March of 2020, our initial objective was pretty basic … to survive in an environment with a set of dire circumstances that nobody in the industry had witnessed before!

We quickly realized that everybody was in the same boat and, in order to survive, we needed to maintain our competitive edge in the area of customer satisfaction. We knew our clients would require our assistance and that any recession, whether generated by a pandemic such as COVID-19 or by a financial crisis such as that in 2008, is all about being able to survive. It was tough and there were many sleepless nights during this period.

At Harbor Real Estate, we currently manage real estate portfolios with a total value of around AED 14.8 billion. So, there are lots of clients with lots of money invested that are relying on us. We take this responsibility very seriously indeed.

Obviously, we needed to adapt. This required a brutally honest assessment of our capabilities as individuals and the capability of Harbor Real Estate to continue to provide the services that our clients required during a pandemic and resulting economic turmoil on a global scale.

Thankfully, the country’s leaders showed great wisdom and resolve to enable businesses such as Harbor Real Estate to navigate their way through a very awkward period.

We realized early on that needed to make sense of the chaos and we determined that we required new solutions to meet new challenges and I think this is the greatest lesson that we learned at Harbor Real Estate during the Global Financial Crisis. Innovation and the ability to learn relevant to circumstances will always prevail regardless of what the circumstances are. This is the first time any of us had experienced a globally crippling pandemic and our experience, innovation and adaptability allowed us to keep serving our clients.

I recall the executive team discussing the Great Depression of 1929 whereby the first mistake that many companies made was to downsize their client servicing workforce. This action essentially compounded their problems because it affected service delivery and strangled revenue generation. This was one thing that we at Harbor Real Estate refused to do and during the course of the pandemic, we have actually grown our workforce by 38% and consequently managed to grow the portfolios we manage by more than 30%.

On the cost side, it was important to modify the business to reflect a more variable cost structure. Fortunately, we had always been conscious of overheads, particularly those that were fixed in nature and re-structuring the business to minimize those fixed costs was not too difficult to achieve. So, the focus was really on revenue generation complemented by realistic cost control measures designed to enhance productivity, not strangle operations.

Finally, it was about people. To develop and maintain a competitive edge any business must have a team dedicated to providing the best they possibly can for their clients. This includes not just generating the solutions but executing and delivering on promises as well. Harbor’s success can be attributed directly to the efforts of its people and I am so thankful to the Harbor Real Estate Team for their resilience and commitment during this difficult period.

What social media platforms do you usually use to increase your brand’s awareness? 

I am active on all the key social media platforms including Facebook, Instagram, Twitter, Snapchat, Tiktok, Linkedin, and Youtube. I’m glad that my efforts in producing relevant content for my followers consistently have paid off and today I have over 2.5M followers across my official verified social media accounts.

What is your experience with paid advertising, like PPC or sponsored content campaigns? Does it work? 

There are so many variables that must be considered to determine whether a particular advertising approach is successful or not. What works for one organization will be totally different from what works for another organization. There are no set formulae for success.

At Harbor Real Estate, we believe that to really get to know our brand, you must meet it face to face. That’s why, in addition to my social media platforms and attendance at a wide variety of live seminars and conferences, we introduced the television program MEMAAR.

MEMAAR was the first-of-its-kind property reality TV show in the Middle East. The show is broadcasted exclusively on Dubai TV, part of the Dubai Media Incorporated and viewers can also follow the show online through awaan.ae.

The show was created to provide insights into the machinations of Dubai’s Real Estate industry in an entertaining yet informative way. We all know that Dubai is a preferred Real Estate investment destination with celebrities, successful entrepreneurs and the business elite from all over the world. The show allows the average viewer to appreciate the considerations, opportunities, and eventual decisions required to make a sound and lucrative purchase as the journey from the initial idea or need to the eventual purchase is captured on film and presented to the viewer in an engaging and entertaining format.

Even though the show features celebrities or high net worth individuals, it is interesting to note that many of the challenges and concerns that arise and are dealt with on the show are shared and relevant to the everyday property investor as well, whether they are a potential owner occupier or landlord in the making.

What is your main tactic when it comes to making more people aware of your brand? How did your business stand out? 

It’s all about credibility, consistency, and constancy. My favorite 3 C’s.

I have said many times that I believe my value as a professional who has built a strong communication platform is in the field of Real Estate. I am not going to profess to be an expert on cars or fashion. That would not be credible.

In addition, I must be consistent. There are principles that I conduct my business by and I must abide by them at all times. I must be consistent in that what I recommend to people is based upon my best judgment, not what I believe my audience wants to hear.

And I strive to be ubiquitous or omnipresent. I want to be there when my clients or potential clients need me. I will not be a friend only for the good times, but I will be with you during the bad times as well. In this way, constancy will enhance my credibility and consistency.

What form of marketing has worked well for your business throughout the years? 

Digital marketing including social media would be the obvious answer, but satisfying my clients and having them be advocates for Harbor Real Estate is by far the most valuable marketing medium that I have ever invested in.

What is the toughest decision you had to make in the last few months? 

Surprisingly, there haven’t been any particularly tough decisions. There have been many decisions and many challenges but, with great support from the executive team, decisions have been relatively straightforward once we applied logic and common sense.

What money mistakes have you made along the way that others can learn from (or something you’d do differently)? 

The biggest mistake I made regarding money in the early days was actually worrying too much about money. This can be debilitating and stop you from thinking creatively and logically.

Put simply, if you fully focus on understanding the problem, identifying the right solution, and implementing it properly, the money will take care of itself.

What new business would you love to start? 

I’m so in love with real estate which is why I’m always investing and expanding across various geographies and asset classes in the field of real estate. On the other hand, given the major improvement in technology that the world is witnessing, I have been investing in tech companies and I’m in the process of launching a real estate focused Fintech firm.

 If you could go back in a time machine to the time when you were just getting started, what would you do differently? 

SLOW DOWN! I know it sounds strange but the overwhelming urge when I started out was that everything had to be done in the next hour!

With experience, you realize that every issue, challenge, or roadblock needs to be carefully considered and there is usually time to do that. Sometimes, to ’sleep on an issue’ resulted in much better solutions.

Also, I learned very quickly to explore multiple solutions to a problem. There will always be a logical ‘first’ solution. I learned with experience to try and come up with multiple solutions and either choose the best or see if a hybrid solution might work better.

 What is the best advice you have ever been given? 

Listen actively. If you are talking, you are not listening.

Empathy is key in my business. If people are looking to me for leadership or counsel, I must truly understand them and their situation. I can only do this if I listen actively.

 What advice would you give to a newbie Entrepreneur setting up their first business?

The most important thing to do as a young entrepreneur is to be yourself.

Be yourself and be confident with who you are and what you can achieve. I believe that every entrepreneur must develop his or her own style to be consistent with who they are as a person and what they stand for. It’s virtually impossible to copy or emulate somebody else and maintain your credibility over the medium or long term. People are generally very astute at detecting someone who is not genuine.

I try to learn continuously. No person, entrepreneur or otherwise, is the encyclopedia of all subjects. I can learn from anybody as long as I am willing to. While I try to learn from others around the world, I recognize that the true assessors of my capability and success are my clients. It is their opinion that really counts.

Of course, there are fundamental personality traits and behaviors which must always be observed … honesty, transparency, consistency, good communication skills. But I still maintain that being yourself is your biggest asset.

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Meet The Man Behind The Cover Of The March 2021 Issue Of Global Millionaire: Justin Wang

Justin Wang built PIA (Property Investors Alliance) at the time where he realized the profitability of the Sydney residential property. His considerable charisma would go on to spearhead a veritable empire of altruistic financial freedom.

Wang associates his accomplishments with always insisting upon his dream, despite his humble origins. He credits his grandmother with instilling the crucial discipline for fostering his innate abilities. His upbringing was greatly influenced by Chinese tradition.

It was this fortuitous and fruitful approach – of understanding the process of giving and receiving – that would prove to be of great importance in Wang’s professional life. When Wang became a teacher, he noticed his colleagues struggling with money concerns. It was here that he found a way to ‘give back’ and to ‘find his calling’ – all in the one serendipitous instance. He was able to align his spirit of collaboration with his skill for finance to ‘break the mould’.

Wang explains that only ‘a few people work for fun’ whilst most work ‘for the bread and butter – for survival’. Luckily, in his lifetime he was able to transcend a mediocre existence for one that met loftier goals – but, it was an experience that was not without its fair share of trials and tribulations.

He resigned from being a high school teacher and he decided to try something else and that’s when he eventually came to Australia – because he wanted to achieve financial freedom. However, he found it very difficult at first to make money in Australia, even though the income is higher in Australia than in China, he could still only save a few dollars.

He quickly found a way to remedy the situation. This was how PIA was born. Wang, once more, credits the realization of his dreams to his two-fold approach to prosperity: invest in a business and then advise others to do so. He feels that if he didn’t do that, he probably would not have achieved so big a portfolio as he currently holds today.

For Wang, the priority of a business owner always lies with the stakeholder/s. This includes all parties to the arrangement, as well as the interests of society as a whole. This holistic approach is the cornerstone of Wang’s success, and functions as a valuable lesson in entrepreneurial tactics.

Justin Wang is the embodiment of the self-made businessperson. From unassuming beginnings to life as a property magnate – he now personifies the paradigm for financial freedom. It always comes down to abundance as generated by collaboration. The Global Millionaire magazine recently caught up with Justin to discuss his journey to entrepreneurship and here’s what went down:

Could you please give us a brief background about yourself and how you became an entrepreneur?

I actually arrived in Australia back in 1993, before that I used to be a high school teacher in China. When I first arrived in Australia, life was very tough. I worked in restaurants, in manufacturing as well as in sales to get by – it was a struggle. I was earning around $30,000 a year at the time and I felt that I needed to earn more if I wanted to eventually achieve financial freedom. Australia is a rich and developed country compared to China so my plan was to come to Australia, make good money then retire in China forever and enjoy my life. I started the business back in 2005, at the time, the market took a downturn so many people believed that buying a property is no longer a good investment. But then based on my research and experience of buying my first property back in 1996 and then a few more properties later on – the experience taught me that investing in Sydney residential property is always a good move. So in 2005, I started to publicly promote my concept – the PIA concept to encourage other people to continue to invest in Sydney properties. The main reason I started my business is because I believed that everyone needs to find a way to achieve financial freedom. The second reason is because I truly believe Sydney properties is one of the best assets/investments that can help you achieve this goal. The third reason is because as an investor, I felt that I should share my knowledge and understanding. So in fact, I actually built PIA for other people’s benefit – to help people.

Photo Credit: Pedro Virgil

Can you tell us more about your business?

As you know, my business is called PIA (The Property Investors Alliance). When I first started the business, my biggest frustration was that I found the property industry in Australia was very backwards. When I say backwards, I’m talking about the structure. Normally the economy is market-driven; but for the Australian industry, it’s somehow product-driven. The developer would pay millions of dollars to build apartments but then they have to find a way to find buyers as well as establish a distribution channel. Traditionally in this industry, the purchaser/buyer doesn’t trust the agent, and the agent doesn’t trust the developer either. So I decided to build a system of buyer-agent -builder integration to establish trust within all parties involved. That’s the PIA business model, I built one platform to promote the PIA investment concept. Then I recruited a lot of young, energetic people to become sales agents. Our sales agents are different from the traditional real estate agents though. The traditional real estate agents’ approach to selling properties is to bring people to the showroom once there’s a vacancy, put out an ad somewhere, and wait for people to come. Our tactic is different; I’ve instructed my sales agents to go out there and mingle with people – educate them, and explain to them that buying a property is not just about buying a home, it’s also about wealth creation – it’s about your future retirement. I’ve also instructed my team to help people to address any concerns and train them to become professional investors. Once we’ve got clients then we can create demand and then we can present this demand to certain developers who will then partner with us. So the PIA sales agent’s job is not to sell properties like a typical real estate agent, but instead, provide education, service and create demand – that’s our main business model.

What are you currently doing to maintain/grow your business especially in this pandemic?

As we all know, this pandemic has caused major damage to the Australian economy as well as the property industry. Luckily, my company is not a typical company, PIA is more of a platform – an effective and efficient platform. So even during the pandemic, we still had a very healthy cash flow. Even in this current market, we have not lost our staff because our sales team is confident with the future of the industry. Our sales team is still actively seeking people and contacting people. We also have a very strong client base. Typically, new buyers have no confidence in this market. But the good thing is, our clients understand our concept so they have no fear of investing despite the pandemic and in fact, many of our clients have been continually taking advantage of this new market and buying more properties.

Photo Credit: Pedro Virgil

Why do you think investing in property is the best and most efficient way to become financially free?

This is a very good question. Personally, all my wealth is in Sydney residential properties. I’ve never had any interest in shares, I’ve never bought shares – this is just my personal opinion, by the way, I’m not providing financial advice. So why do I like property? The first reason is because property is real – it’s something you can touch and control under your name. It’s not like other investments that you can’t control. The second reason is, Sydney residential property is quite unique – it’s not affected by the state of the economy, instead, it’s driven by the true demand which is population growth. Even if you check the history of the Australian property market, the state of the economy can go up and down, and the interest can vary from high to low and vice versa but the value of Sydney properties and rental income will always go up. The population of this city always keeps going up, so as an investor, you’re a winner. The third reason is if you want to invest in other investments you need money upfront, while in this investment model you can actually borrow money from the bank to start your investment journey so you’re not taking money out of your own pockets. Even if you get rich from your business or investing in the share market, you still need to invest your money in the right asset – and for us, it’s always going to be Sydney residential properties.

Here are 3 reasons why:

1. Ownership: For most assets, there’s no guarantee of ownership which is very dangerous.

2. Passive income: Rent is a very good and stable passive income even in today’s economy.

3. Value: You need an investment where the value continues to appreciate. Sydney residential properties have proven time and time again that its value is always increasing.

What is your main tactic when it comes to making more people aware of your brand and engaging your customers?

Actually, I’ve never had a marketing strategy for PIA. I’m like a farmer, I’m happy to plant the seed and watch the tree grow from the seeds. Word of mouth is our main marketing tactic. The PIA brand has always been about word of mouth and customer satisfaction. Many people probably aren’t aware that PIA is such a significant business, we have thousands of investors, we have a massive office, we invest billions of dollars each year and we manage 6,000 to 7,000 properties annually.

What is the most difficult part of your business?

The world keeps changing too fast. That’s probably the biggest challenge for us because the client we’re facing now is a completely different client from 15 years ago.

Photo Credit: Pedro Virgil

Have you ever thought about writing a book?

Yes, of course. My background is Chinese literature. Actually, my original dream was to gain financial freedom then afterward write a book and become a professional author. Of course, I’m currently too busy with the PIA business, but eventually, I want to finish a book about my investment concept.

What do you usually do in your spare time if you’re not working on your business?

My life is very simple. My hobbies are reading and writing Chinese calligraphy and practicing traditional Tai Chi.

What advice would you give to a potential investor?

Buying or renting a property is not about buying a home – it’s whether or not you can continue living in this beautiful city in the future. Because we have an aging population – therefore, the demand for property will always be increasing but the land availability in the city will keep decreasing. Eventually, it would be almost impossible to afford rent in the city. Hence, you need to buy a property now before it’s too late.

What advice would you give to a newbie Entrepreneur setting up their first business?

So many people want to start a business because they want to make money. But before you even think about making money, you need to think about what you’re going to do for our society. You need to identify people’s needs first. If you find that there are problems in the society, the market, or a certain industry and you can find the solution to fix their problems, your business will definitely be successful. The money will always come to you as long as you think about other people’s needs first.

Photo Credit: Pedro Virgil

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Entrepreneur Spotlight: Meet Alex Hargrove, J.D. Co-Founder And CTO Of NetLaw Group

Freshly graduated from Washington Law School, Alex Hargrove has a bright future ahead of him in the legal field. He has a high roller attorney father and his A-list team of lawyers backing him up. He found that his career deviated from his father when he decided to develop technology products for law firms. Henceforth, Net Law Group was born.

As a result of developing virtue online legal services, his company is recognised by the American Bar Association as one of America’s finest.

Global MIllionaire recently caught up with Alex and here’s what went down:

Could you please tell our readers a brief background about yourself and how you started NetLaw Group?

Sure, it was 2011, and I was in my last year of law school at Washington and Lee University. My father, a high-net-worth estate planning attorney, had just left his “big law” firm to start a boutique estate planning practice to use virtual offices and an online solution to increase. Excited by chance to get on the cutting edge of something new, I joined him after graduating in May that year. He had an all-star cast of attorneys who all had developed sophisticated Trust & Estate practices in some fashion. The only problem was no one knew the first thing about developing technology products. I didn’t either but saw an opportunity and took it.

Within nine months of joining the law firm, I had managed to build comprehensive web interviews and automate a library of documents. I also hired a developer to do a backend integration with PayPal to charge clients at the end of the interviews. My father, Jamie, all the while, had scaled the firm to having virtual offices with licensed attorneys in 23 states. We were selling hundreds of estate plans through this system with a sticker price as high as $3000. The system included a back-office for the attorneys to make tweaks to the documents in an automated fashion. By early 2012, we had won an American Bar Association award for the most outstanding online delivery of legal services in the entire country. We were off to the races, raising our first $1M of now $13M total fundraising for a nonlawyer company called NetLaw Group (or NetLaw).

When did your entrepreneurial flair first reveal itself?

When I was still in high school, I had an idea I called “Rapid Rebates.” I worked at Best Buy and noticed (as did everyone at the time) that mail-in rebates drove computer pricing. I discovered companies hire fulfillment centres that try to avoid paying these rebates over minor technicalities, such as when the ink is the wrong colour. In a kiosk in-store, my idea was to offer buyers a “rapid rebate” for, say, 75% of the value, with my company collecting the balance after professionally filing and collecting the ultimate rebate. My parents were very encouraging and connected me to an executive at Federated Department Stores, who gave me 30 minutes of his time. I presented the idea and learned the brutal reality. Without taking some steps towards execution, ideas are just that; ideas. No one was going to sign an NDA and pay me for my idea.

What did your life look like before being an entrepreneur?

I’m not sure there was a time before I would have called myself an entrepreneur. I was, in many respects, born this way. It did not help much in grade school. (I graduated in the bottom 10% of my class in high school.) But once I got older and learned how to harness my roving mind, it served and served me well.

As a Co-Founder and CTO, what is it that motivates and drives you?

Simple, a desire for control over my life. I work best on my terms whenever the work schedule aligns with my natural creative rhythms. While I am motivated to make my company succeed, I am probably more motivated to keep working with my team on exciting and challenging new projects. We have filed four patents now, for example. I think that’s cool. Taking an idea for a solution to a novel problem and seeing it through the development and ultimately through intellectual property protection. And I get paid to do this.

In one word, describe your life as a Co-Founder and CTO and explain why.

Freedom. I solve problems by running, biking, and swimming. I meet with my team on demand mostly. Everyone works on their schedule. The new technology platform (www.netlawplatform.com) has broad applications, and we can be much more selective in taking on new projects.

What were your top three motivations for starting NetLaw Group?

I wanted to do more than the billed hour. That was motivation number one. I worked crazy hard to graduate from law school with honors. I might add, only to find the ordinary practice of law that exciting. Second, to that was that there was little risk for me. We had investors, and my contribution was the sweaty sort. Fortunately, law school prepared me for the hours of grinding it required to create a 50 state automated document product. Finally, I saw how tech disrupted all these other industries, think ten years ago, and law seemed ripe for disruption. Although I didn’t graduate law school knowing how to code, it wasn’t long before I had enough to drive this project. Simply put, I saw an opportunity that was an ostensibly low risk that could help me ride a coming wave of legal tech if successful. The waves are taking a lot longer than planned, but I think we’re going to be seeing some significant changes in how people consume legal services shortly.

What would you say are the key elements for starting and running a successful business?

I’m not sure I’m in a position to be opining to others on the key aspects of running a successful business. Maybe check back with me when I’m ready to start my next. Hopefully, I’ll have some time to distil what I learned from this one into a few bite-sized chunks.

What are the three biggest challenges you have faced growing NetLaw Group, and how did you overcome them?

Oh, geez, there are many Let’s start with developers (and tech executives). Tech is full of people that do not really know tech. They know enough, though, to cost you a lot of money before you find that out. Early on, I developed a relationship with one developer who now heads my engineering team. He proved very trustworthy early on, and I made some critical decisions to go with my gut. I took a leap of faith to take on a less credentialed developer colleague in the face of qualified tech executives in ten years. Without exception, those decisions paid off.

Other challenges include fundraising, always a challenge, and still a need. You have to evaluate how you will get there from point A to point B and how able to make your investors happy. You also have to ensure you don’t run out of money whilst you at it.

You have to co-operate with your co-founder, which is, in my case, my father. While I like to think we have both gotten better at communicating, it remains a challenge. Co-founding a business is like entering into a marriage, and when times get challenging, the marriage can quickly turn ugly. When it does, you must remember the stakeholders who depend on you. It would help if you got over yourself and refocused your energy on the growth of the business.

What form of consumer client/investor outreach has worked well for the business throughout the years?

We have never gone direct-to-consumer. We have always marketed our products through other businesses that have pre-existing relationships with the target customer. Direct-to-consumer advertising is capital intensive and risky when you are still figuring out your business. Partnerships have provided us with a steady stream of revenue while improving our products and perhaps someday offering our products directly to the public.

As you grew the business, what have been some of the most important leadership lessons you have learned?

Lead by example. When I ask my team to perform complex tasks, I know that I have to bring my A-game. When I’m not developing the products, I find early adopters and motivated my team by trumpeting meetings with big F500 companies. We like to show-off.

What is the best advice you have ever been given?

I took this bit from Steve Jobs and decided to test if it applied to mere mortals like myself: “I’ve never found anybody that didn’t want to help me if I asked them for help.” I have asked many people for help over the years, and I’ve learned a lot comes the long way. I landed meetings with giant companies and talked to very successful entrepreneurs. All because I asked. When I don’t know what to do with the product, I ask my team for help. They help. When you are chasing a dream, I have found people respect the hustle and are willing to give at least some amount of their knowledge to help you get to the next place.

What advice would you give to a newbie Entrepreneur setting up their first business?

You better be ready to pay the price. Over the years, my company has cost me a marriage, my sanity and impacted every aspect of my life. You have to feel like you see something others don’t, and you have to be ready to all but die to bring about that world you visit. I’m sure there are brick-and-mortar businesses that don’t require you to sign over your soul, but I’ve never run any.

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An Essential Guide To Managing Your Remote Team

A little over a year into the pandemic, most professionals have more or less gotten a hang of how to make remote working work for them. In fact, one particular study published by the Harvard Business Review notes that knowledge workers became more productive after the lockdown helped them focus on tasks that really matter and required them to take responsibility for their own schedule. But even then, it can’t be denied that there’s still a lot of things business leaders can do to improve remote work from a management perspective. That being said, here are some tips on how you can better manage your remote teams.

Be smart about meetings

Meetings these days happen on different video conferencing platforms like Zoom, Google Meet, and many more. And while video chats have become an indispensable tool in keeping teams connected, the truth of the matter is they can be pretty tiring and draining most of the time. To alleviate ‘Zoom fatigue’, what business leaders can do is ensure that meetings are short, sweet, and focused. Thrive Global recommends putting a 30-minute cap on meetings to keep them meaningful and productive.

It would also be a good idea for you to have a set agenda, meeting guidelines, and a simple timetable for every matter that has to be discussed. When it comes to less formal meetings and virtual social events that are meant to help employees deal with self-isolation, make sure to keep them open, but not obligatory. If, for example, you are working with an introverted employee, you can ease their anxiety by making phone calls and emails an option alongside video calls.

Pay attention to your team’s financial wellbeing

Employee financial stress has doubled since the pandemic began. In a survey conducted by John Hancock Retirement, the percentage of individuals reporting high levels of financial stress more than doubled from 11% pre-pandemic to 27% since the onset of the crisis. Aside from providing support packages and giving out cash bonuses for good, what business leaders can do is provide financial literacy workshops and budgeting advice.

Surprisingly, CNBC claims that 40% of Americans don’t actually know how credit works and a lot of people may find themselves relying on credit cards in dire financial times. Petal explains how your credit score relies on how much of your credit you use in relation to your total credit limit. This can be helpful when it comes to getting approved for a loan or credit card. By helping your team build healthy spending habits, they’re more likely to be more empowered and driven in the long run.

Manage expectations

During this period of time, it helps to have realistic expectations of what can be achieved by your team. Inc. explains how clearly defining the scope of work, deadlines, and deliverables for each part of a project can help keep individual members focused. To avoid frustration on both sides, try to avoid micromanaging each member’s actions and allow them to work independently. As highlighted in our post ‘3 Ways to Keep Your Business Alive and Thriving’, it would also be good for entrepreneurs to listen to their team’s suggestions and insights about how they can be better managed.

Instead of prioritizing the number of hours worked and overall activity, keep an eye on the outcomes of their assigned tasks, so you can adjust if necessary. Try to keep communication lines clear, and encourage your remote team to ask questions that will give them access to any feedback that they need. Being culturally sensitive and using concise language can also help you clarify any complex details and ensure that everyone’s on the same page.

Overall, remote working is here to stay. To fully harness the multiple benefits it entails, you have to learn how to be smart about meetings, pay attention to your team’s financial wellbeing, and set aside some time to properly manage expectations.

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Entrepreneur Spotlight: Meet Nick Ron, The CEO Of House Buyers of America

 

After studying Business, Economics, and Information Systems, Nick Ron began a successful career at CACI Marketing Systems, where he sold software and marketing systems. Out of a team of 12 salespeople, Nick brought in over half of all new business after only three years of being with CACI. His success at CACI gave him the confidence to launch into his next venture. Nick founded House Buyers of America in 2001 and has been running the company as CEO since it began. House Buyers has succeeded beyond Nick’s wildest imagination by leveraging tech, marketing systems, and operational excellence. House Buyers of America buys, renovates, and resells a high volume of homes, offering homeowners a way to sell their houses quickly and hassle-free. House Buyers has always been a high-growth company, going from $0 to $50 million in annual revenue in its first three years of business, and it is currently experiencing double-digit growth. Nick won the Ernst and Young Entrepreneur of the Year award and continues to reinvent the residential real estate industry with the latest technology and innovation.

Global Millionaire magazine recently caught up with Nick to discuss his journey as an entrepreneur and here’s what went down:

When did your entrepreneurial flair first reveal itself?

From a very young age, I learned the importance of being my own boss. I was one of four children, and my family was extremely poor – financially speaking. If I wanted to go to the movies or game-room, that extracurricular cost was my responsibility. At age nine, I started collecting five-cent cans. I did whatever it took to get those cans, even dumpster hopped! My business brought in $10-$20 each trip, and it was tax-free! At age 11, I started delivering newspapers before school at 5 am. Then I moved onto a landscaping business, and by college, I was waiting tables.

How did your life look like before being an entrepreneur?

Before I was an entrepreneur, as an adult, I worked for CACI, selling software. In my third year at the company, I brought in half of the new business on a 12-person team. I did not anticipate starting my own business until I read Rich Dad, Poor Dad, by Robert T. Kiyosaki. This piqued my interest in real estate. My success at CACI built up my confidence in my ability to lead and run an organization. My degree in economics and technology from George Washington University gave me a good baseline for using tech in business. In 2000, I began studying real estate and immediately dove in. When you grow up on welfare living in section 8 housing, you quickly learn that your hustle determines your survival.

As an entrepreneur, what is it that motivates and drives you?

My wife and four children motivate me through and through. Failure is not an option; I could never let them down. If I need to work 80-hour weeks, then so be it. Additionally, I will never give up on my church and Compassion International’s philanthropy work, where we sponsor children internationally.

In one word, describe your life as an entrepreneur and explain why.

Innovation – My entrepreneurial journey began with technology and the desire to reinvent an outdated market. Every day I think about how I can innovate traditional real estate tasks and industries beyond this market. Innovation brings the future into reality.

What were your top three motivations for starting your business?

Initially, my motivation was simply to buy rental properties for long-term wealth creation. Then as I navigated the industry, I realized two things. One, I was really good at doing real estate deals. Two, there was a huge need in the marketplace to offer a better alternative for homeowners to sell their homes. When I founded House Buyers, we wanted to be the Amazon of real estate. This meant fundamentally changing how real estate was traditionally conducted by offering an innovative alternative and leveraging technology. Our purpose was to make the process quick and easy for buyers and sellers. We always remained energized and focused on our vision by continuously upgrading our technology and studying the market to better serve our customers. Now, 20 years later, we are more focused than ever on making buying and selling homes easier and faster than ever for consumers by using the latest technology.

What would you say are the key elements for starting and running a successful business?

These are my top three key elements:

  1. I learned early on that you cannot be a jack of all trades and excel at everything. To be the best, you must hire outstanding people that specialize in the areas you do not. I have seen many real estate investors and business owners who become overloaded with trying to do it all. They never excel in the core functions of their business because they are spread too thin. Recognize your weaknesses and hire smart based on those inadequacies.
  2. Building your network of advisors is another key element. Your trusted advisors will become those you turn to for advice in areas of the inexperienced trade. They will save you from pitfalls and pull you through inevitable tough times. Gain wisdom from those who have been down the same road and do not try to reinvent the wheel.
  3. Always maintain healthy margins. Every day watch your costs and keep tweaking your process to maximize efficiency. If you operate on tight margins in a healthy market, you will never survive a downturn. Therefore, operate with extreme efficiency and always maintain healthy margins!

What are two of the biggest challenges you have faced growing the business, and how did you overcome them?

When I first started House Buyers of America, our first challenge was the lack of experience, which often caused mistakes. While the errors were painful and sometimes costly, we took them as growth opportunities. We would closely analyze the specific experience and develop a preventative system. You never want to make the same mistake twice. The second action we took to overcome inexperience included hiring industry experts in the areas that we lacked knowledge of.

The second challenge we underwent was the 2008 Great Recession. That time-period could not have been worse for real estate. Challenges included everything from housing inventory to financial constraints across the board. We literally went through two years of hell and do not ever want to go through that again. We learned all we could from this experience. We operated on sound principles that helped us get through future downturns with flying colors.

One of the biggest lessons learned through this period of time was to be conservative. Always apply Murphy’s Law when it comes to finances. There was no crystal ball to predict a market crash, and there is not one that will indicate the next one. You must keep your debts low and have healthy cash reserves to be well-positioned before the downturn to weather the storm. Always be cautious and conservative. Do not get into debt or try to invest significant amounts of money in unproven ventures. The second lesson learned was to always strive for excellence and continuously improve your business. If you do not improve your technology, your systems will become outdated, and you will lose customers and employees. They will see that your company is not evolving into the future.

What form of marketing has worked well for your business throughout the years?

We have always run a combination of marketing campaigns throughout the years, including TV, digital – social and Google Ads, direct mail, and even billboards. We realized that we could make many advertising mediums successful over the years, but we needed to test different ads and track, track, and track constantly. We diligently track the results of each campaign and constantly tweak them. We also regularly adjust how much to invest in each marketing medium. Each medium has a different point of diminishing returns, so you don’t want to overinvest. You must find out what that point is in each medium for your business. We analyze each campaign and determine how customers are responding. Each market has different consumers; therefore, the performance of each campaign will vary greatly. Success is seen when you analyze your ROI data and conduct multiple campaigns throughout the year. Do not put all your eggs in one basket because all consumers do not live and shop on one platform. Reaching consumers will vary based on market conditions, and your marketing techniques must evolve with consumer habits.

As you grew the business, what have been some of the most important leadership lessons you have learned?

  • Remain Humble and Always Ask for Advice

Pride comes before the fall. Know your limitations and realize you have blind spots that can only be corrected by getting advice from others around you and outside counsel.

  • Conduct Low-Cost Tests

The first few years in business, I over-invested in unproven ideas. This resulted in wasted money that could have been avoided had I done low-cost tests. Entrepreneurs are creatively optimistic at heart. Before you invest in a new idea, conduct small tests until the concept is tried and proven. I continue to be an idea maker today, as entrepreneurs always should be, but I have the experience now to learn from my earlier mistakes.

  • Persistence & Adaptability Pay Off

When the market crashed in 2008, some peers went back into IT sales or switched to commercial real estate. They had to start over in a new career and go after a completely different customer base. The grass often appears to be greener on the other side. These people had the mindset that when the tough get going, it is time to quit! This never made sense to me. Long-term, real estate is a promising industry if you adapt. I knew it would eventually recover. If you jump to an industry because it is hot right now, realize that ultimately, that industry will have a down cycle as well. Do not give up, instead be persistent and adapt your systems to consumer needs. Always be willing to try new things. Run multiple tests every quarter to see what works and what does not work.

What is the best advice you have ever been given?

I once learned from another real estate investor that you want to get your business model down to a science, so it almost becomes boring. Then at this point, you can expand. What keeps me excited about this business is that we can quickly scale our real estate business and launch into other markets because we have our system down to a science. We could get bigger by purchasing bigger properties like office buildings or buying other commercial real estate. But I’d have to learn a whole new game, and I wouldn’t be the best at it. So, I decided I could grow quicker by just buying a larger volume of houses in multiple markets rather than investing in different property sectors in one market.

What advice would you give to a newbie Entrepreneur setting up their first business?

Get your network of advisors in place! In January of 2001, when I started my company, I lined up my title company, attorneys, real estate brokers, contractors, and home inspectors. You do not need to know everything when you get started. However, you do need your network in place to help you through the process. Take the time to find the best people and learn from them as you go along!

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Entrepreneur Spotlight: Meet The Award-Winning Strategist, And International Entrepreneur, Myrte Scheffer

Myrte Scheffer is a Dutch award-winning strategist, an international entrepreneur, coach, mentor, sister of a multi-disabled girl who is no longer physically with us, (officially former) foster mom of a beautiful teenage girl—and now she’s evolving her business into a global movement where she guides (aspiring) female entrepreneurs and leaders to transform their past pain into power, to return to their true STAR within: She Triumphs Adversities and Rises.

She officially started her business back in September 2009, which was 11 years ago. She started it as early as 23 years old, and since then she has gained more knowledge and expertise as she worked with a lot of different people, on different levels, and she has seen and guided many organizations in the journey of transformation.

In between the lockdowns in September 2020 she decided to move from Holland to London to start building on her dream. Currently, she owns three companies: one in Holland and two UK businesses; all three share the same vision. However, they all serve a different purpose in achieving her higher vision: no women (young and old) ever have to feel lost or lonely again and by transforming their (past) pain into an unstoppable professional power. Not only does she guide them back to their authentic self, Myrte and her team of professionals, also assure they have the business fundamentals in place so they can create an impact in the lives of others. Everything she does is dedicated to bringing back the sparkle in the lives of, and building futures for (young) women on an identifying journey to self-discovery, self-esteem, self-awareness, self-development, independence, self-employment, and overall authentic growth by providing a wide range of online, offline and on-stage activities and enriching content.

The movement she’s building is called STAR Women of Wisdom and they are only just getting started (Jan. 2021). For the next three to five years she wants to build a global brand to achieve its mission: to find, identify, enrich, strengthen, guide, connect and empower these STARS all over the world. In the meantime, she’s working with her existing clients to help them to the next level so they can inspire the new stars as well.

They unite as one big Global Star Movement that facilitates them into designing their desired life, so they stop existing and start living again. The reason she’s doing all of this is because she also overcame a lot of adversities and has turned them into power.

Since the movement just started, they are still in the process of setting up her websites and all her social media platforms. They are currently working really hard on those platforms because she wants to reach out and help as many STAR Women of Wisdom as possible—across the globe.

Global Millionaire magazine recently caught up with Myrte to discuss her journey to entrepreneurship and here’s what went down:

When did your entrepreneurial flair first reveal itself?

As early as two years old, my flair for entrepreneurship already sparked. I remember my mom telling me that I used to pick-up the phone for my dad and give messages and knew exactly what to tell, who to call back, and what was the call about.

Then at the age of 14, I had my first job as a car polisher. I recall asking the people who work there, why they do what they do, what’s the reason they like it so much; and found myself coaching them from a really young age. I was always curious about people’s intentions for working, and I already decided back then that I was going to work for myself one day.

I vividly remember whilst I had that job, that I didn’t see myself as an employee. Seeing those people going to the same workplace every single day, revealed something in me that wasn’t the kind of role I’m called for. That’s when it started.

We also have a family business which my dad founded when I was six years old and grew into 70 employees now, so I have always been exposed to business. Both my younger brothers are in the business with all their heart, only it wasn’t my path. Although I tried when I was younger, however in my family, I am the most adventurous entrepreneurial spirit and I always saw myself in a more “fluid” business.

As I said, I started my official first business when I was 24 years old in September 2009. When I was in my last year at the University, I was asked by Mercedes Benz to do a qualified market investigation for them in specific parts of the Netherlands where I lived. Since then I decided that it was the moment to start working for myself.

How did your life look like before being an entrepreneur?

Since I started pretty young, at the age of 24, the years before being an entrepreneur was pretty much my teenage years—which were quite turbulent, to be honest.

One of the things that describe my younger years is that we were in a family of four kids—and the youngest one, my sister, was multi-disabled. She was born when I was 11, so a lot of my younger years and years before being an entrepreneur, was focused on that. It shaped me into who I am today, however, that real journey of self-discovery only began after she passed away in November 2017.

I also experienced working in a job center before I became an entrepreneur. I was helping people find a job and at the age of 21, and I can recall that I was burned out because I was already responsible for multiple centers at a very young age and all my energy in life went to that job.

Even my manager back then told me, “Even though Í want you back, it’s not going to happen. You wouldn’t come back because you have so much more to offer in this world.” Which is true, it was something that I always felt back then and I’m very thankful for him expressing that. At the time I was always searching and by speaking up, he guided me in more ways than he probably could think of back then.

As an entrepreneur, what is it that motivates and drives you?

What motivates me is a deep sense of meaning that I am here on a mission that is beyond me; that I am here to do something great in life, to serve a bigger purpose—that is to guide all the (female) aspiring entrepreneurs and leaders on their journey to create an impact in this world. So many women and young girls as well are searching for their identity, are being suppressed to find it in the first place by unhealthy and dysfunctional systems and most of them are not even aware of their full STAR potential as I like to call it. So much wisdom and talent go wasted because these women are not being supported and guided on the soul, mind, and strategic level. STAR stands for She Triumphs Adversities and Rises and that’s what I’m here for: to guide you back to your authentic self and heal the beautiful STAR you were always meant to be. And then build a badass business around that!

It inspires me to guide people with a mission similar to mine; and I want to enrich and empower those who dedicate their time, life, love, energy, and passion to a purpose that’s bigger than themselves as well.

The other thing that motivates and drives me is the impact that I see with my clients when I work with them on a deep and energetic level. I see them grow spiritually, mentally, strategically, and financially.

It is truly fulfilling to witness how I can impact others on a deeper level that changes their lives and their businesses for good, and therefore creates a ripple effect that will go a long way…

In one word, describe your life as an entrepreneur and explain why.

Vivid!

There are so many layers and stages in entrepreneurship that you go through and I choose to be fluid and firm at the same time. I choose to approach everything that comes to my path from a place of love, energy, and passion.

Being vivid is my personality. That is why when it comes to entrepreneurship, I want to be open to opportunities especially during this stage where I’m building my business from the start due to Covid-19—and I love it!

I also see being vivid as something like being vigorous in your business and whatever comes to your path. I continuously focus on that state of mind where, even during this situation, I can still enjoy it because I get to learn so much about myself. I am in my best state when I am in a vivid state. It is the fundamental state of being to amplify my core values: Purpose Driven DNA, Growth-Oriented Mindset, Human-Based Approach, Vivid Visionary Vehicles, Strong Strategic Thinkers, Creative Commercial Creators, heart-centered and Powerful Impact Generators.

For me, my personal state and my entrepreneurial journey are very much connected.

What were your top three motivations for starting your business?

My three motivations for starting my business are creative freedom/independence, financial freedom, and authenticity.

(1) Creative freedom; I’m very visionary and very creative in my thinking. I see business structures, I see where people’s paths are going. I knew that I’m an independent thinker—I wanted to be present in the places where I was needed.

(2) Financial freedom; I never was drawn into a 9:00 to 5:00 job, and I tried once but it wasn’t really a success. I want to create a lifestyle that allows me to travel, to learn in the different places of the world. I just want to be financially flexible as an entrepreneur.

Also, when starting a business, or when experiencing something like the current situation (Covid-19) we have now, being financially flexible is really important. One needs to make the right decisions about where to invest in. Being financially flexible is being able to play and still benefit from whatever situation life throws. I’ve known both situations: having money and not having money. And I’m grateful for both and I know I can adapt to all situations. For me, it’s most important that I know I’m building something very sustainable and it takes time. I want to stay flexible so I can adapt, and that will be my strategy for the coming years at least: build a strong financial framework yet working fluid at the same time.

(3) Authenticity; I want to do something authentic. Everything in my life needs to be authentic. I always felt I was put on this planet to do something bigger than myself, something purposeful and fulfilling.

What would you say are the key elements for starting and running a successful business?

One must get their WHY clear.

Your WHY is your spiritual vision; what it is that you are here for even without your business in mind because this is specifically about you.

That’s what I do with my clients. I bring them back to their authentic self, and from there we build a business. That’s really a key element for me to start a specific business.

Determine what you do and what you don’t want to do. You build your business based on your needs and your desires in life. For example, my needs and desires (my top 3 motivations) are independence, freedom, and authenticity.

So if those are important to me, then I should build a business around that, that serves me instead of the other way around.

Be very clear on your WHY and determine your needs and desires in life then build it from there.

In running the business, it has to do with leadership—you hold yourself responsible. So if your business or your team aren’t working the way you want, it has something to do with yourself.

A lot of my clients come to me with problems in their businesses and then during the training process, they find out that the problem is not in their business but with themselves.

So it’s the lack of clarity most of the time.

If I extract that a little bit more, it means you shouldn’t focus on the functional problems but the contextual problems. For example when your team member is running late every day; instead of blaming him every day for being late, you can also start questioning yourself why someone is late. Maybe he doesn’t even know what time he should start. Always try to find ways that you can improve yourself. Know and accept that you are the one who’s in-charge.

What are three biggest challenges you have faced growing the business and how did you overcome them?

(1) Loneliness; I experienced a lot of loneliness during the years when I wasn’t doing what I was put in this world for.

Everyone has an entrepreneurial journey and you go through stages where you experience that not everything you do is the ultimate fit. You also know that you need all those stages, all those stepping stones to discover your purpose, the real reason why you are here. Then the loneliness will mend itself.

I also joined communities and networks to help mend that loneliness. I started working with mentors, and with a virtual team to attract more people to my business and share my vision. You don’t have to stay in your own zone alone.

(2) Cashflow; when I started my business, it was mostly consultancy-structured. I was highly dependent on two or three big clients. I guided organizations and leaders for transformational/personal development, so it was more interim-based. For example, I worked as a Strategic and Trusted Advisor for one of the directors of the national football association in Holland. When Covid-19 happened, I saw my business crashing from one day to another because those clients were no longer allowed to work with people externally. I was already in the process of scaling my business and changing my model, but this forced me to speed that process up and I couldn’t be happier it happened.

That’s when I decided in March-April that this is not what I am going to do. That’s when I started focusing on developing my business online, offline, and on-stage, like a hybrid model.

I built an online, more vivid, and fluid company, that is scalable at the same time. Businesses today are now mostly tech-based, more online-based, and going face to face is now considered more “premium” instead of the other way around. So basically I turned everything around.

(3) Personal/business growth; I used to work on my own before. I was getting clarity on my purpose, getting my message out there, keeping up with all the client work—I was doing everything myself. It felt like I was running around or like I was working in the house all day or all week. I juggled between managing my personal and professional growth. I wanted to continually grow my professional skills to keep updating my level of knowledge and do the inner work myself that’s needed to stay connected to my core. That was all a bit too much at the same time.

So, instead of focusing on my business growth, I decided to “use” the first period of Covid-19 to focus on my personal growth first because I really believe in “better you, better business.”

What I did is a lot of inner work, a lot of meditation, visualization. Because I lost the clients, I had the time to do all those things.

That’s also the time I realized that everything that I wanted to do in life—all my needs and desires, is the opposite of my situation back in March-April 2020. So I decided to follow a mentorship program in London because I needed to change my environment to grow personally, to grow my business, and to build a global movement as mentioned.

What form of marketing has worked well for your business throughout the years?

(1) Networking (new and existing) and word of mouth.

(2) Creating my own authentic gatherings for big clients, such as motorcycle trips for entrepreneurs (I am planning on doing this for female riders soon!) and a boat trip with all established business owners and CEOs who strategically had common ground to talk about. Very interesting to see what comes out of personal events like this!

(3) Story-telling in different channels; through videos, written content, or through social media channels. The main thing is to share my story. This is also the reason why we are reaching out to magazines and papers—to inspire people with my entrepreneurial and personal story that made me who I am today.

As you grew the business, what have been some of the most important leadership lessons you have learned?

(1) Responsibility; if you don’t lead, no one can follow.

I think leadership in general has different stages. First when you are leading a small group of your closest clients, and then when you’re starting your exposure on a city level or on a national level. Every stage of leadership asks something from you. What I really learned is that we can be a natural leader because of our personality, but the skills that come with leadership is something you acquire. That is also something that I help my clients with.

(2) Do what’s right; I heard mentors say that leaders must do what’s best, not what’s right. I disagree with that. It depends on what kind of group you are leading. For example, I am leading and guiding people to get back to themselves, so I strongly believe that I have to do what is right. If you lead from the heart then you will do what is right for that person or for that group.

It’s a delicate process that requires doing the right thing and speaking the truth.

That’s the kind of leader I want to be—I want to live in authenticity for myself and for the people I inspire.

(3) Check if the backyard is as pretty as the front yard because some leaders present to be very pretty in front. My advice, my lesson is to not only focus on the front yard but definitely focus on the backyard as well. Be aware that not every leader can, wants, and will lead you all the way through.

What is the best advice you have ever been given?

Trust your gut, then use your head. Most people use their heads first, but I personally don’t believe in that.

I believe that if you come from a place of purpose and meaning, you create a business around that, and that’s when you need your head. They work together but for me, it must start with the intention first, it must start with your soul.

It may take a bit longer, however, it will be 1000 times more sustainable, credible, and fulfilling in the long term.

What advice would you give to a newbie Entrepreneur setting up their first business?

Get help in the early stages. Try to really find people around you that are a little bit further and more experienced than you, but are also not too far away to disconnect with you. Find people and a support system around you and involve them in the process.

Trust your heart, it’s talking to you in a language only you can hear. Give yourself permission to dream big and follow through on those dreams. Don’t be distracted by others who don’t see, get, or share your vision (yet). The only person who needs to believe in your vision is you. You don’t need to ask for permission. If you can see it, if you believe it, if you long for it: go create it and MAKE IT COUNT.

And finally: be the STAR in your own life!

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8 Proven Ways to Drive Targetted Traffic to Your Website

Every other company or business has its own website or online portal. You will be anxious to know if the information is reaching far and wide, especially your target audience. It is important to know that every person who visits your website is a potential customer.

So, how exactly and effectively can you attract more customers to boost your site traffic? Here is a tell-all guide on how to be successful in this matter. Not only is it hard work, remember that your competitors are doing their best too!

A simple secret to help you in your endeavor, is to follow the trade secrets which work for your closest competitors. Why would you want to waste time trying to experiment with new techniques without knowing if they will work for your company, industry, or domain?

The following technique will tell you how to “steal” their keywords and backlinks in order to leap frog them in your website traffic.

All you have to do is follow the steps enumerated below (each and every step for maximum results).

  1. Your Site: Make important and effective tweaks to your website and use the maximum number of tools to boost your ranking among your competitors.
  2. Competition: Find out who your real competitors and who can turn out to be tough competitors in the near future. Keeping close tabs on this information can give you a good perspective about what you have to do to stay ahead of them in the rat race.
  3. Keywords: SEM Rush is one of the best tools that helps with the researching of keywords. Using the appropriate keywords can increase your website traffic by increasing the number and frequencies of hits to your site.
  4. Organic Rankings: This will give you an insight into the most remote areas of your closest competitors and using this information, you will know where exactly to increase your focus.
  5. Building links: Go through the websites of your closest competitors to see their link building processes. Tweaking it to your advantage will ensure more traffic flowing to your own website.
  6. Advertising: Compare all the strategies by your top three or top five competitors and see what works in your domain or industry. Use the same strategy to suit the needs of your website and those of your customers and potential clients as well.
  7. Social media marketing and management: The largest number of hits happen in social networking domains due to a large number of people present in this space. It is also easier to carve a niche for yourself in this space since it gives you more space for creativity and innovation.
  8. Reporting tools: Use such tools to generate important data about your website and where you can channelize your attention in order to stay at the top of the ranking charts.

SEM Rush is a tool that helps you with improving the traffic to your web site. This tool helps you to zero in on the most common comprehensive words related to your domain and business. Using these words in your website and blog will automatically increase the number of hits to the website thus, considerably increasing the traffic. This in turn means that you will have more potential clients who will later turn into loyal customers.

Search engine traffic makes a big difference as the browsers will naturally go in for the website at the top of the search list since it is closest to what they are searching.

With this tool, you can understand the drawbacks of your website, its speed, and areas of improvement. Collect benchmark data to give you a better idea about the closest competing website to compare with your own. Remember that more paid searches might cause drag in the speed of your web site. Organic searches being higher in number compared to your paid searches can help in the ranking of your website analytically.

Also, check the number of keywords that are distributed in the blog and content section as keywords when placed strategically will help your web site have a better rank in the search list.

Following the simple above steps will help attract more traffic to your website and success follows!

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Meet The Man Behind The Cover Of The February 2021 Issue Of The Global Millionaire: Dr. DL Wallace

Dr. DL Wallace is the CEO and Founder of SimplySuccess.com (aka Success Training Institute), which is an Education Technology that offers professionals from all walks of life the ability to learn and earn with its mobile-friendly training platform. The company offers certification courses in numerous core business competencies known as “soft skills”; which current trends show are most critical to business success.

Leadership, team building, sales, conflict resolution, and overcoming adversity are just a few of the courses designed to boost social, emotional, and workplace effectiveness. The subscription-based membership also allows professionals to earn money by referring the corporate services of Simply Success to business leaders in their respective networks. In addition, paying subscribers can activate scholarships for the less fortunate simply by completing the online certification programs. This cause-based approach to training allows each customer to contribute to the advancement of those in need.

Global Millionaire magazine recently caught up with Dr. DL Wallace to discuss his journey as an entrepreneur and here’s what went down:

1. Could you please tell our readers about your background and about your motivation for launching your business?

I started my first business venture as a junior in college at Baylor University. This is when I discovered my passion for innovation, leadership, and entrepreneurship. After college, I excelled in Corporate America and was blessed to retire at the age of 32. This led me back to my early passions for developing great business enterprises.

Being fascinated by technology, I wanted to create online tools to empower the masses with the skills you don’t learn in college. I wanted to bridge the gap for business-minded professionals with on-demand training that actually produced the desired results. This led to the development of Simplysuccess.com; which allows people from all walks of life to gain certifications that boost their resumes, earnings potential, and entrepreneurial opportunities. Today, our company has a presence in multiple countries across four continents.

2. What makes your business model unique?

It’s our focus on philanthropy. We are the only company in the Education Technology space that offers a one-to-one match with our educational and training products. This means when our paying customers earn certifications through our online platform, we donate training scholarships to those less fortunate.

Here’s the impact of the model: As our customers are growing personally and professionally by earning certifications in Leadership, Sales, Team Building, Conflict Resolution, and more, they are automatically empowering at-risk teens, victims of domestic violence, single parents living in poverty, disabled veterans and other members of society who would not otherwise be able to afford this type of training.

3. Can you describe your typical client?

We serve both corporate and retail clients. Our typical corporate clients include school districts, colleges and universities, and companies looking to improve retention and productivity. We work with all types of corporate clients because every organization needs quality training programs that are customized to suit specific needs.

Our retail clients include a variety of business professionals who are looking to both boost their skills and earn extra money. We have a program that allows them to earn commissions by referring corporate clients. It’s very popular because it encourages them to turn their contacts into contracts. Our retail clients can even enroll in programs to become certified trainers within our network; which allows them to earn money by training for us in live and online settings. This program alone helps us attract professionals from all backgrounds and industries.

4. How has the global pandemic impacted your company?

Being an online Ed Tech company, our business has thrived like never before during the pandemic. We offer Virtual Internship Programs for college students seeking work experience, mobile-friendly training business professionals and everything we do is online. Therefore, the demand for our services is at an all-time high.

Most of the world has been forced to make a major shift in their approach to doing business in order to ensure the health and safety of their employees and clients. Our company is helping usher in this new era of online training and development. People are now seeing the power, convenience, and effectiveness of learning and earning remotely and our company is definitely benefiting.

5. What business achievements do you cherish most?

First, is our customer satisfaction rate because business is all about managing the customer experience. Over 97 percent of our clients rate their experience with Simply Success as exceptional. That means a lot to me. It shows that our products, processes, and personnel consistently exceed customer expectations.

Next, would be the development of the SIPS Instructional Method. This is a process we pioneered and perfected. It’s the art of delivering impactful, video-based training in 8 minutes or less. People want to grow professionally but don’t have time for hour-long webinars and boring presentations. They need power-packed, high energy training segments that complement rather than compete with their busy lifestyles. Our training method accomplishes that and much more. It’s one of the reasons our programs are so popular.

Last and certainly not least, it’s the people we’ve been able to help through our Global Success Initiative. This is where we provide training scholarships to those in need. Sometimes, we hear back from the recipients and they tell us how the access to our training helped them get a better job or a promotion. In other cases, we hear how our training programs have boosted their confidence or helped them become better parents. I’m always encouraged to know we’re making such a difference in the world.

6. What is your most valuable personality trait and why is it so important to your success?

That’s easy! Creativity. In business, it’s important to stay on the cutting edge. New ideas, new process and always improving is critical. Everyone has been blessed with creativity but not everyone uses it. For me, ideas don’t leave my head until I act on them. By implementing rather than just talking about great ideas, our company stays ahead of the pack.

7. As a business leader, how would you like to be remembered and why?

My goal has always been to help make the lives of people better. I enjoy being an agent for change. Our company was designed to help people achieve success because success makes people feel better about themselves. I’d like to be regarded as a leader who brings out the best in everyone I meet and in everyone who experiences our services.

8. Who are your role models/mentors and how have they helped you succeed in business?

I’ve had the privilege of exceptional professional mentorship and have been fortunate to interact with some of the world’s wealthiest and most successful business leaders. However, there has never been a role model that has made a greater impact on me than my parents. My father and mother gave me all the love, support, guidance, and preparation needed to prepare me for success in life. Their profound influence on me can be seen in every aspect of my life. I thank GOD for blessing me with the best parents on the planet!

My work ethic, patience, and focus are all attributes I learned from my dad. Attention to detail, commitment and drive to help others are just a few of the traits I learned from my mother. They both made sure I was grounded spiritually, taught me the importance of character and integrity, and never discouraged my big dreams and aspirations. Most people don’t realize the magnitude of being raised by exceptional parents. It impacts everything, including business success. They cultivated my confidence and provided the environment that allowed me to reach my full potential and I’m forever grateful.

9. What is the most important advice you could give to an aspiring entrepreneur?

This one is easy. Become great at doing what you love. We all have something we were born to do. However, most professionals chase money by doing things they don’t love; not realizing they could make far more money by focusing on their passions, their gifts, and their unique talents. Some would call this risky but it’s gratifying. The bigger risk is neglecting your true talents and wasting time doing things that don’t inspire you. Entrepreneurs need one-track minds to succeed and if you’re going to think about one thing, it may as well be the thing you love most.