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Meet Bryan Legend: The Entrepreneur Behind The Cover Of The May 2021 Issue Of The Australian Millionaire

Cryptocurrency veteran, Bryan Legend is an Australian self-made millionaire, entrepreneur, and the founder/CEO of Clever DeFi Pty Ltd.

For the 8 years that Bryan has been in Cryptocurrency, he’s mastered the art and craft to near perfection. An embodiment of strategic planning and execution, he has hit gold in this field with his innate Crypto-oriented mindset, the evidence of which can be seen from the successful start-up companies he has created from scratch, complemented by his estimated net worth of roughly 6.3 million dollars.

With widespread attention from interested parties scattered from around the globe, Bryan’s company, Clever DeFi Pty Ltd, is into Decentralised Finance, and it intends to shake things up in the financial industry. His Decentralised Finance concept though a relatively new concept, has been gradually gathering recognition from various financial institutions.

Broken down for the layman, Bryan’s Clever DeFi is a revolutionary Blockchain Defi Protocol that automatically distributes set interest payments of up to 11% per fortnight to all token holders of Clever Token (CLVA). Simply put, Bryan believes that Clever is the new way to store wealth with a guarantee of a greater interest rate, which apparently trumps the typical interest rates obtainable in the traditional banking system.

Speaking about his creation, Bryan said: “Clever Token (CLVA) is designed to primarily suit anybody who is looking for a safe, reliable place to store wealth at a high yielding interest rate instead of the comparative ‘store money in a general savings bank account’ with practically no interest accruing at all. CLVA also suits any investor looking to start or expand their investment portfolio or even looking to de-risk themselves into a fundamentally sound asset.”

Bryan has been in Cryptocurrency for the past 8 years, with his formative niche in Blockchain where he initially gathered an amazing wealth of experience, before branching to a more Decentralised approach. One of his most admirable qualities is the fact that he walks the talk. “I know full well that both delivery and execution are the two fundamental challenges any business will face. Many companies are promising the world but underdelivering and falling short by not meeting their goals or objectives. I make sure any company I build encompasses a brand image that speaks for itself”, he said.

For the Crypto-inclined, several mechanisms constitute the Clever Protocol; chief among them, the Decentralised Distribution Mechanism or DDM for short which works on a pre-programmed routine cycle schedule over 888 cycles – each cycle lasting 14 days with the very last cycle ending after 34 years. It appears to be an innovative architecture in the financial industry.

Clever DeFi is distinct from other Crypto projects with its CLVA minting starting at Zero supply. This implies that Bryan and his team hold no tokens at all – a relatively new concept in the industry. “CLVA is by far one of the safest tokens to hold as a store of wealth and due to a restricted total supply and forecasted increased demand, the token is sure to prove its worth,” remarked Bryan.

The Australian Millionaire magazine recently caught up with Bryan to discuss his journey to entrepreneurship and here’s what went down:

Why would you recommend Cryptocurrency to a potential investor?

Crypto in general is still in its infancy when looked at from the road ahead and brings with it a fairly new industry tied around Blockchain. For geeks, they love the tech and for investors, well, they love the ability to make money hand over fist during a bull market.

Timing is everything when investing and anyone can make money during a bull market and due to the inherent volatility within the Crypto market, it offers more upside versus traditional assets.

Which Cryptocurrency intrigues you the most?

There is an astonishing number of different Cryptocurrencies available to pick from, most of which being scams, unfortunately. The way to navigate the Crypto waters is to always do due diligence yourself and never just jump in blindly without knowing every nook of detail behind the project you’re investing in.

With any investment there are risks and the bigger the risk, the more potential there is for your investment to be returned to you multiple times over. One of the less risky but sustainable Cryptocurrencies right now in my opinion is Clever DeFi (CLVA) which delivers guaranteed interest payments every fortnight and is an easy choice for investors to watch their money grow without anything else needed.

What’s the biggest scam you’ve ever heard of in the Cryptocurrency World?

Probably the most well-known scam was released back in 2016 which was called Bitconnect that was an illegal financial Ponzi Pyramid Scheme that eventually collapsed and stole over 250 million from investors.

For anyone interested in Cryptocurrency – can you provide a checklist to follow?

Only invest what you are prepared to lose. The Cryptocurrency industry is unforgiving and most have to learn the hard way. Do not get drawn into FOMO (Fear Of Missing Out) as this is a sure way of losing money by buying at the top of an already saturated asset. Only invest in solid projects with fundamentals that can be shown and proven. If it sounds too good to be true, 99.99% of the time it most certainly is.

What is Clever DeFi? Can you tell us more about it?

Clever DeFi is a Decentralized Finance Protocol that distributes automatic interest payments to all native CLVA Cryptocurrency holders on a pre-programmed routine cycle schedule over 888 fortnightly cycles taking exactly 34.15 years to complete.

The Clever protocol was designed, deployed, and implemented over many months in the making since its release last year in 2020, and as such it is the protocol itself which given Clever DeFi it’s underlying value. All an investor needs to do is buy and hold the CLVA asset to be paid interest payments guaranteed of up to 11% each fortnight.

What would you suggest to people interested in trading in Cryptocurrency but whose country does not support Cryptocurrency yet?

First of all, I do not condone illegal activities or in any way shape or form encourage people to go against their country’s restrictions or governmental policies. With this being said, people have been known to circumvent the system by using VPN software to conceal their IP location which allows them to use Cryptocurrency exchanges that do not require personal information about the individual.

This is probably the easiest way to go but on the other side of the coin, if you are using any Cryptocurrency exchange that does not require KYC information from you as a client, this in my eyes throws caution to the wind as a very risky play indeed.

What are some of the biggest challenges that lie ahead for the Cryptocurrency world?

Mass adoption and Regulation with both of these things being quite tied to each other. In order for mass adoption to be achieved on a global scale, there needs to be protection in place for the people and policies in place to prevent illegal market activities from taking place through regulative bodies in order for the large institutional money to enter into the space.

Where do you see yourself in five years?

That’s a tough one indeed. I am sure that most of us being asked that very question would have a vague idea at best although the best way to answer it would be from a directional perspective. The direction am I following is to capitalise on industry trends over the coming years ahead and of course this will mean staying part of the Cryptocurrency scene in a big way. My goal over the next 5 years is to make as many millionaires as possible within Crypto and I will be following the industry closely with the progress it makes in order to make my goal a reality.

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Meet The Man Behind The Cover Of The May 2021 Issue Of Global Millionaire: The Incredible Bryan Legend


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Bryan Legend quit school at the age of 20. Yet today, at the age of 37, despite quitting school at an early age, he still ended up becoming an inspiring self-made millionaire. His against-the-odds persistence enabled him to make a name for himself in the Cryptocurrency sector and beyond. Starting with Blockchain, which he studied for years, learning the fundamentals of it, he was able to master the art and craft of Cryptocurrency to near perfection. This culminated in the versatile entrepreneur climbing the ladder up to becoming an expert in that niche – with the creation of Clever DeFi, showing the results of his hard work.

One of the potential benefits of a short-long term investment strategy is portfolio diversification. This is a concept that Bryan understands very well. His first stint in the entrepreneurial sector was back in his marketing days. Today, with this concept of short-long investment strategy, Bryan’s success can be seen through the number of tentacles his brand is spread to, among which are online marketing ventures, becoming a pioneer in SEO, SMM, and SEM. Not to mention there’s also TWILX; a digital advertising firm he created from scratch. Then, of course, there’s Clever DeFi, which he believes is the future of financial investment.

Bryan is also a firm believer in branding, a concept on which his business success is built upon. He believes that the way people perceive your company is a direct reflection of how they will engage with you.

The person without a purpose is like a ship without a rudder. According to Rick Warren, the greatest tragedy in life is not death but life without purpose. Bryan seemed to take this quote to heart, for, in his early twenties, he discovered he was a gifted negotiator. Right there and then, he realised that his purpose lies in the business world. He subsequently developed his skill set in business negotiations, which would later pave way for him as he reached his way to the apex of the business world.

Global Millionaire magazine recently caught up with the inspirational Bryan Legend to discuss his journey to entrepreneurship and here’s what went down:

Can you please tell us something about yourself and what your business is all about?

I am a born entrepreneur and I have a passion for making a difference in business, namely in the Cryptocurrency space by introducing fresh ideas and concepts to the market in order to help and evolve the industry as a whole.

Clever DeFi is a Fintech company primarily focused on delivering decentralized finance applications within the Cryptocurrency industry. It supports a second choice for those who do not trust traditional banks, nor like the fact that they are receiving a complete cop-out toward extremely low-interest payments on their capital. The versa is to hold CLVA Cryptocurrency which delivers a much higher competitive interest yield.

When did your entrepreneurial flair first reveal itself?

In my school years, I never found myself compelled to learn and instead saw myself just breezing aimlessly without care to study at all. After dropping out 3 years before year 12 graduation, I entered the labour workforce and then progressed into sales where it did not take me long to work out that the blue-collar lifestyle was not for me and that I needed to get out of the rat race.

This is where I began to take deeper interests into self-development and knew wholeheartedly that the only way to get ahead is to do things myself without relying on anyone else, nor working for anybody else. I chose to learn the basics of business and expand my skill set through a hands-on approach combined with true hunger and determination to break through the resistance barrier.

Through years of persistence and numerous successful small internet e-commerce business startups I founded, I gained more knowledge and learned from mistakes made. I turned this into a cocktail for success by always going one step up with every new business I headed up. The world of Cryptocurrency presented itself to me as a fantastic opportunity to be a part of as I recognised there to be a lot of untapped possibilities.

As an entrepreneur, what is it that motivates and drives you?

What motivates and drives me is the attainment of a new goal through my persistence, tenacity, and focus on what needs to be done to meet my objectives. I treat any startup business I have started as a new birth coming to life that needs to be nurtured until it is strong enough to work on its own. Just like Elon Musk, I don’t let one-second pass by where I am not thinking about ways to improve, and as such, I believe personal growth, as well as the growth of a company or business, is a continued effort. One word I would describe life as an entrepreneur is “freedom.”

What were your top three motivations for starting your business?

1) The desire to solve the problem of low-interest rates for consumers paid by traditional banks for savings accounts.

2) The knowledge of how Blockchain can be used in order to facilitate this.

3) Confidence in my own abilities to be able to deliver to market what is promised.

What do you put your success down to?

The ‘never give up and hard work’ angle may seem cliché but it holds true time and time again for all accomplished individuals in any industry of business. Nothing comes from nothing so what you get out of something is in direct proportion to what you put into it. The more time and energy you spend on improving your idea or business, the more success you will benefit from it in the long run. There is no secret to success other than completing the actions required in order to achieve your entrepreneurial vision or personal goal.

What would you say are the key elements for starting and running a successful business?

Solving an actual need though adds a unique value proposition that your business offers by focusing on your customers’ interests first and of course securing ongoing revenue streams with an effective cost structure and strong marketing initiatives and reward system.

What do you hope to see happen in the near future for Cryptocurrencies all over the world?

I personally believe we are nearing the tail end of a current bull market with the end more than likely aiming to take place at the end of the year. With this being said, there is much hype and foolish money entering the market from retail investors who really have no clue about what they are actually buying at all. They are new to Crypto and just go with the Fomo crowd. There can be money to made in the interim but for seasoned veterans that have been through these cycles, it will more than likely end in tears for most that are not smart enough to know when to get out before losing it all in over-hyped risky altcoins.

What I would like to see happen is the complete disbandment of all those scam projects and Cryptocurrencies with no use case or utility behind them to disappear and clear up the way for the actual legitimate ones to stand tall. There is way too much money being “invested” into Cryptocurrencies right now like Dogecoin which was created as just a meme without any fundamentals or development. We need to see useless Cryptocurrencies leave the space for good.