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5 Killer Tips For Creating A Profitable Online Store

Posted on April 15, 2018January 1, 2025 by admin

Let’s face it; everyone wants to make money online.

You’re probably reading this article because you’re in the same boat as everyone else. The bills aren’t going to pay itself so earning money online sounds like a great way of making money while sitting in your computer and working from home.

According to online marketing guru Neil Patel, one-third of 2017 estimated that $353.68 billion in sales actually came from the mobile phone, so the opportunity to make money these days is pretty much limitless.

Below are three ways to get started in the lucrative industry of building a mobile online storefront.

1. Create an eBay store

eBay is hands down one of the largest online marketplaces in the world so if you still haven’t heard of it; you must be living under a rock.

According to Statista, eBay currently has over 170 million active users, so it’s a great place to start an online store. You can create an account on eBay for free, but you need to pay extra if you want to set up a store.

One of the advantages of selling on eBay is that there’s instant trust. eBay customers have protection against scams and lousy service so having eBay act as a third-party middle person makes customers feel a lot safer buying from new sellers even if they’ve never heard of them.

eBay also gives you the option to auction which means you can put your products up for auction to get a much higher price. It’s extremely “search engine friendly” which means that there’s a better chance of people finding your listing while searching on Google without you needing to build a website. It has lower fees – Amazon usually charges about 15% per sale while eBay only charges 10% before its fixed-price fees.

The only problem I see with eBay is that since eBay’s has such a huge market, the competition is fierce. Since its system is also built to favor the buyer more than the seller, a dodgy buyer can ruin a seller’s reputation just like that.

2. Create an Amazon account

Amazon is another excellent website to set up a seller account because it has a base of more than 300 million active customer accounts and more than 197 million monthly unique visitors. There are two types of Amazon seller accounts, and that’s “Fulfilled by Amazon” (FBA) and “Fulfilled by Merchant” (FBM). FBM sellers ship directly to customers while FBA sellers ship to Amazon distribution centers, which then sends the products to buyers. FBA sellers tend to get more benefit because Only FBA sellers can list Prime-eligible items and they tend to rank at the top of search results.

One good reason to sell on Amazon is that it’s one of the most trusted e-commerce websites of all time. Just being a seller on Amazon will automatically give you more sales than if you were not in it because Amazon has a customer base that trusts it a lot and are prepared to spend. Amazon is also the best when it comes to upselling which is usually adding an extra product as part of a bundle and cross-selling, which is when you recommend that your customer buy another product that complements their existing purchase.

Another positive thing about Amazon is that it has hundreds and thousands of affiliates who will refer traffic to your online store as long as you are selling items within their niche and the number of goods and services that are offered in Amazon are unrivaled by any other marketplace online.

The big disadvantage I see on Amazon is that if you want your product to sell on Amazon, your product has to rank on Amazon.

If someone is looking for your product on Amazon, if they try to search for your product on Amazon and your product isn’t ranking well, people will never see it. Which means that they’ll never buy it, and your stock will fail to make any money.

You have to look at Amazon and see it as a massive search engine. It’s quite possibly the world’s largest product search engine. Amazon is probably a more effective search engine than Google when it comes to selling physical products on the Internet because according to online guru Neil Patel, Amazon has three times more search volume for products than Google does.

Unfortunately, even if the potential to make money from Amazon is massive, it also follows an algorithm just like Google. This algorithm is what tells Amazon of what products should show up on the first page, second page, third page, etc..

Amazon is a business so it wants to make the most money possible which means that it will increase the rank of products that will provide the highest revenue.

Some of most crucial Amazon ranking factors are Product title and keyword, Sales volume, Quantity and quality of reviews, Image quality and number, Product detail click-through rates, Impressions, Price, Availability, Selection, Seller authority, Inventory, Referral path, Conversion rates and Customer sales history.

So if you want to rank in Amazon, then you need to please its algorithm, so you need to optimize your product listing. So how do you optimize your product listing? Here are a few tips: create the correct product title by making sure your main keyword is contained within it, provide high-resolution photos of your products to entice buyers, create a compelling bullet point description of your product, choose the right price that’s competitive next to other sellers of the same product and collect as many positive reviews as you possibly can.

3. Create an e-commerce website

Although it’s much easier to sell via established online stores like Amazon or E-bay – if an issue arises and these websites decided to remove you and ban you from its platform, then you have to start all over again.

If you have your own website, you’ll have control over everything, but then the downside is that you just need to work twice as hard on getting more traffic to your website.

There are a number of good platforms to build your website on such as WooCommerce which is a great e-commerce platform for WordPress, but I highly recommend Shopify – it’s perfect to host an e-commerce site because you don’t need coding skills to create a Shopify site.

Shopify has pretty much everything you need to set up your online store such as hosting, a web domain, payment gateways, etc.. just about all of the things you’ll require. It’s the most credible of its kind and has been used by a number of entrepreneurs to make thousands or even millions almost entirely passively. Here are five tips that are going to actually help you make money from Shopify.

– Make a decent offer. If you want more people to buy your product then you need to provide a better offer. A little discount or an extra item wouldn’t hurt because it’ll put you ahead of other sellers out there.

– You need to find a product that has a decent profit margin for you to make money from because realistically, it will take a while before you start earning consistently. Therefore, earning a dollar or two per product may not be worth your time. Unless you have money to burn, then I suggest really looking into your pricing.

– Capture your customer’s emails. Realistically, people won’t really buy anything yet if it’s the first time for them to visit your website so it’s essential for you to capture their emails so that later on you can encourage them to revisit your site. The most effective way of obtaining people’s emails is to offer something that appears to be expensive but is actually cheap. Once you’ve captured their emails, send them a reminder once in a while that your website still exists. Try not to make your email look like an advertisement – make it look like you just want to let them know you’re still around and try to strike a conversation with them to get an idea of what they need.

Now if you want to make serious money from your online store, below are six killer ways to do it:

Use Google Analytics to get to know your customers

Setting up an online store without a way to track down your progress is a set up for failure. Google Analytics is the best place to start if you’re looking into understanding your customers because it can provide you with very detailed information about your audience and it’s free.

Get active in online forums

Most online marketers would know that backlinks are one of the most significant foundations of SEO. The more links you have from reputable sites, the more Google favors your website because these inbound links tell Google that you’re an authority site.

One of the best ways to get backlinks is to start participating in forums. Two of the most reputable online forums are Quora and Reddit. Quora, similar to Yahoo Answers is a question-and-answer forum known for giving out expert answers to various questions.

Reddit is one of the most popular forums out there and is an excellent traffic driver for various websites. Just be careful with Reddit though because it has a crowd that’s relatively hard to please. If you want to participate in these online forums, try to comment on topics related to your industry and try not to directly advertise your business. Instead, focus on providing information that can be useful for the audience so you can build authority and then they would be more inclined to visit your website.

Create a blog

If you want to generate traffic and leads to your website, then the best thing to do is start a blog that is related to your niche. A site that has a blog will always get more eyeballs than a website without one because blogs are always lingering online just waiting for their customers to find them. The more you blog, the more traffic you’ll drive to your website. But you need to keep in mind that your blog posts need to be of value otherwise nobody would read it.

Get active on social media

Most businesses use social media marketing to boost their business because they know for a fact that everyone is on social media, so you need to use it to your advantage.

However, not all businesses with a social media strategy will have the same positive results. Some companies will thrive while some won’t. It all boils down to three words: social media engagement. If your business can’t get its audience to engage on social media, then you’ll be missing out big time.

Keep in mind that you don’t want to seem like a pesky and pushy salesperson online. If you want to improve engagement on social media websites like Facebook, Instagram, Twitter or Pinterest, you need to start a conversation with your audience and get to know them on a personal level. You also need to post consistently, but in saying that you need to create quality posts rather than focusing on releasing a number of posts and hoping for some kind of positive result. You also need to understand what sort of content your audience responds to; you need to pick the right time to post your content and engage with your audience by responding to comments and likes.

Create a YouTube channel

For those who don’t know, Google owns YouTube which is a guarantee that it’s going to appear in search results. Video marketing has become a crucial part of digital marketing because almost 50% of Internet users look for videos related to their purchases before visiting an actual store. Big companies are always trying to find new ways to use YouTube to boost their brand because they know for a fact what it can do for their business. Keep in mind that there’s also the option of using YouTube live-streaming functionality that is similar to Facebook Live.

Establish an email list

Email is still one of the most popular marketing communication methods because every person on your email list receives an email the same way that they would receive a physical mail. Most people check their email several times a day, and it’s also a cheap yet well-documented way of reaching someone. Online services such as MailChimp and Constant Contact are two one of the most popular options so if you want to create an email list then you need to look at these two.

In Conclusion

Following these tips doesn’t guarantee success, but then everything in life is a risk right?

However, if you put in the time and build it all the right way, it’ll all work out so don’t be discouraged if it doesn’t work the first time – keep trying and testing and eventually, you’ll find success.

6 Killer Tips To Make Snapchat Work For Your Business

Posted on April 9, 2018January 1, 2025 by admin

With 173 million daily users that send 400 million snaps every day, Snapchat is quite clearly an untapped social media platform that most businesses should include in their marketing plan.

If you’ve been holding off taking Snapchat seriously, you need to take the blinders off as soon as possible because Snapchat can actually help engage your followers and boost your brand’s visibility – you just need to use it the right way. Here are seven tips and tricks to use the app to your brand’s advantage.

1. Use Snapchat to Drive Traffic to Your Website

Although Snapchat was not really built to drive traffic to your website unlike like social media platforms such as Facebook or Instagram, it can still help drive traffic to your site. Keep in mind that Snapchat doesn’t allow you to include clickable links, so all you can really do is to direct your followers to your website URL – but since Snapchat doesn’t allow clickable links, you need to ensure that your URL is easy to remember for when they decide to use your link later.

A good way to engage your audience is to provide a useful tutorial in your Snapchat story, but don’t give everything away straight away – show just enough to whet their appetites and then tell your followers to visit the particular URL at the end of your story if they want to get more information.

Editorial credit: FashionStock.com / Shutterstock.com

2. Provide behind-the-scenes access to exclusive events

If you want to engage more people to your brand in Snapchat, then you need to take them on a journey with you.

I’m pretty sure your followers would love to see some behind-the-scenes footage of how your business operates on a day-to-day basis or footage of an exclusive VIP event your company went to because that will bring the action to them directly.

For example, high profile designers used New York Fashion Week to grow their Snapchat following by posting behind-the-scenes videos and photos of the event. Since these videos and photos were only available for a short period, their followers became glued to their Snapchat accounts because it made them feel as if they were part of the show.

Here’s an image that was taken from Michael Kors SnapChat story. Michael decided to increase his social media presence via Snapchat since Fashionistas following the New York Fashion Week were also using the app to cover the event.

Everlane is another excellent example of a fashion brand that’s making Snapchat a massive part of their online marketing strategy. They let their followers know in advance about new products and releases, and they also use Snapchat to take you behind the scenes inside their office. At one point Everlane even offered limited edition items to their customers via a “Secret Shop,” and it was only available on Snapchat at certain times.

Snapchat is definitely a big part of Everlane’s online marketing strategy, and it’s something most businesses can learn from.

3. Tap Influencers

It’s a highly known fact that using influencers to promote your brand is the quickest way of getting more people to follow and engage with you.

However, there’s the realistic fact that not everyone has a marketing budget to work with so tapping high-profile influencers is out of the question because it’s going to be too expensive. Therefore, your next best option is to draw B-grade or C-grade influencers because they’d be willing to promote your brand at a much lower price. B-grade or C-grade influencers aka “Micro-influencers” may not be as massive as the big guns in Snapchat with millions of followers, but they still should have a decent following that you can tap.

A great example of a popular brand using an influencer to increase their following in Snapchat was the Sour Patch Kids. Sour Patch Kids teamed up with social media star Logan Paul by asking him to take over their Snapchat account and by doing that, they also invited his more than half a million Twitter followers to follow their Snapchat account.

Digital Training Academy confirmed that Sour Patch Kids received 6.8 million Snapchat impressions and 120,000 new Snapchat followers through the campaign, so it’s safe to say that it was a successful campaign.

4. Offer Special Deals

If you’re selling a service or a product then why not use Snapchat to promote your exclusive deals?

You can promote your discounts and special promotions through Snapchat which in turn will engage your followers and at the same time enable your brand to gain new followers. You can create Snapchat stories highlighting your special deals which should encourage more people to follow your account.

Crunchwrap Sliders, for example, shared this 10-second snap with a special referral code so that they were able to track down how many people actually got their hands on their product.

5. Provide incentive to your loyal followers

A good marketing move would be to reward your loyal followers for following you so that they continue to engage with your brand.

A fun yet effective way to engage your audience is to have a hidden message targetting your followers hidden within your Snapchat Story. You can tell your followers that whoever caught the secret message and responded accordingly will get a prize – but then they have to know that only those who watch the story until the end will get the instructions on how to claim the prize.

You can even tell your followers to take a snap of themselves promoting your brand, and if they send you the snap, they’ll get a prize for their efforts. Keep in mind that you can use these photos on your social media accounts as proof that people are following your brand.

Here’s a good example taken from frozen yogurt chain 16 Handles’ Snapchat account. They offered an exclusive discount to their existing followers that can only be redeemed if they sent snaps eating their fro-yo. They gained new customers by highlighting exclusive times and store locations, and when customers snapped photos of themselves or their friends eating 16 Handles yogurt, they immediately received a coupon code for between 16% and 100% off.

GrubHub effectively used Snapchat by organizing an online scavenger hunt called Snaphunt. They asked their followers to post a snap to them and then they announced ten random winners every day, who received $50 in free takeout.

6. Assert your authority

Addressing a relevant issue in Snapchat may sound a bit too serious seeing that majority of its users are young people, but sometimes, it pays to be the voice of authority in this app.

Take for example soap brand Dove, they got 30 women to chat with psychologists and other ambassadors on Snapchat to share personal thoughts about self-esteem issues. It was a campaign that was aimed at boosting young women’s self-images. Overall it resulted in 75 conversations and a whopping 130,000 views!

In Conclusion

Snapchat has 173 million active daily users, so it definitely needs to be added to your marketing plan.

If you want to be successful in your marketing campaign using Snapchat, then you need to be innovative but at the same time, show some personality and have some fun. The more authentic you seem, the more people will follow you.

12 Killer Pinterest Tips That Will Set Your Business Up For Success

Posted on April 9, 2018January 1, 2025 by admin

If you’re not using Pinterest to grow your website and your business – you are seriously missing out on a gold mine.

Most entrepreneurs have promoted their products on Facebook, Instagram, and Twitter for years, which is a smart thing to do, but a number of entrepreneurs and online marketers have now started using Pinterest to reach new customers.

Why? Well, let me give you some quick facts about Pinterest, and you’ll see why.

– As of now, Pinterest has a whopping 175 million active users

– 50 billion pins have so far been used by Pinterest users

– 2 million is the total number of Pinterest users who save shopping pins on their boards daily

– 81% of Pinterest users are female

– Time magazine referred to Pinterest as one of the top five social networking sites

Looking at these insane stats, I think it is safe to say that if you’re not using Pinterest to grow your website or your business, then you are seriously missing out on a gold mine. Especially retailers that cater to women.

So for all the newbies out there, what is Pinterest?

Pinterest is a free website where users can upload, save, categorize, and manage various images known as “pins” as well as other media content such as videos through collections known as “pinboards.”

Pinterest enables users to discover new ideas and find inspiration for anything and everything. Pins are actually ideas that can help you get creative, whether you’re launching a new product or promoting your existing ones – Pins are saved to Pinterest boards, making your ideas organized and easy to find.

A lot of people use Pinterest for a number of reasons, most people use it though to look for inspiration, particularly those people looking for ideas about new products to buy. Now before we look at how to use Pinterest for your business, let’s first look at how to set up a business account on Pinterest.

How to Create a Pinterest Business Account

– First, you need to go to Pinterest for Business and sign up. Complete all the details about your business.

– Now choose five or more ideas relating to your niche then read and accept the Pinterest Business Terms of Service and click “Create Account”.

– As soon as you sign up you’ll see something like this:

To give you a basic overview of the features of Pinterest, a “Pin” is an image or video that you can choose to save to Pinterest. If you have a businesses account then your image needs to contain a link for referral traffic because every pin links back to the original source. Pinterest users aka “Pinners” also sort their pins into collections called “boards” in order to keep things organized. So far there’s been a mind-boggling 100 billion pins to date and that’s pretty incredible stats!

– Next, you need to upload your most current photo or logo, choose your username that should be a direct representation of your business, add a bio that includes keywords that are optimized for search engines, add your location then add your website. Keep in mind that Pinterest is a visual social media platform so think visual.

To change your settings click at the top of Pinterest to open your menu, click settings to open your settings, scroll down to the Profile section, click change picture, then choose file, let it upload, then finally click save settings.

– Some basic terminologies you need to know besides boards and pins are “Secret Boards” which are also boards but the difference is that they’re secret so only you or anyone you’ve invited to pin with you are able to see your pins until you make the board public. There’s also the “group boards” which functions the same as normal boards but the only difference is that it has multiple pinners sharing content within the board. You’ve got the option to “repin” someone else’s content which simply means that you can share that specific pin with all of your followers similar to retweets. You’ve also got access to the “Pin It Button” which is a widget or plugin that can be added to your website or blog.

How To Set Up Pinterest Boards

Now that the technical stuff is out of the way – it’s time to start setting up your Pinterest Boards. I recommend around 5 boards, to begin with, so you get the basic idea of how Pinterest works. Think of boards as folders containing your photos, you’re basically sharing your photos with other people.

First, you have to name your board.

Keep in mind that the name of your board should be based on your chosen keyword so if you want your board to be search engine friendly then you need to choose a name that’ll represent your niche.

Your Pinterest Board Name needs to be attention-grabbing and highly clickable, it needs to contain your chosen keyword and specifically catered to your niche. Your main aim is to encourage pinners to browse through your boards and pin as much as they can so you need to also choose visually captivating images that can link and drive traffic to your website.

Try to make your board names more fun with a bit of attitude and personality – but at the same time really descriptive and direct to the point so that pinners can immediately grasp what your boards are all about.

Here’s a step-by-step guide on how to create a board and start with a few pins. Let’s say I want to create a board about movie trailers and link the pins to one of my websites, instead of naming the board movie trailers, I’d want to make the name sound more catchy so I’d name it “addicted to movie trailers.”

Next, you add the name of your board, in this case, it’s “Addicted to movie trailers.”

Once you’ve created a board it’s going to look like this, once you see this in your screen, you need to click on “create a pin” to start posting pins.

As soon as you click on create a pin you’ll end up with this two options – “The Web” and “Your Device.” If you want to drive traffic to your website then I recommend that you click on “The Web.”

Once you click on “The Web,” this prompt will come up. Basically, it’s asking you for a link to your website. So I go to my website, get the link to the article, then post it on this tab.

Click “Next” and you’ll be given a choice of a pin, either you choose from the photos Pinterest has extracted from your website otherwise you can choose to upload your own image.

As soon as you’ve chosen a photo to pin, you then need to provide a description of the photo – be as detailed as possible. Once that’s done you’ll be taken to the page below which means that you’ve just added your first pin. The photo will be clickable which means that it can potentially drive traffic to your website.

Add more photos and repeat the same process and before you know it you’ve created your first board and first set of pins.

How to get your pin to the top of Pinterest Search

There are three main factors that usually helps a pin reach the top of Pinterest and these three are a compelling photo, a highly optimized board name that supports the pinned content and a compelling blog post.

Now if you want to create a pin that can go viral then you need to look at these eight elements.

Compelling Description

Your pin description needs to be compelling enough if you want pinners to repin and click through to your photos. Take some time and work on your description before you hit that publish button.

Pin Size

A pin size is a big deal when it comes to creating a viral pin. According to danzarella.com, portrait and vertical images are the best to use on Pinterest. Award-winning social media marketer Dan Zarrella studied over 11,000 pins and discovered that taller images are actually more repinnable. I recommend trying the size 800 x 1,300 pixels because this size has worked well for me in the past but really, you need to try testing things out in Pinterest so you can find out which Pin size will do wonders for you. The minimum size is 600 x 900 pixels, make sure you don’t make your pins longer than 1500 pixels because they will get truncated.

Simple and Uncluttered Images

Granted that Pinterest is a visual social media platform, you still need to make sure that you don’t post photos that are way too busy to look at it literally hurts your eyes. I recommend using bright colors on a white or neutral background. Simple yet captivating photos tend to perform well on Pinterest. The colours red, pink, and purple tend to be repinned more, while green, blue, black, and yellow has the opposite effect,

Compelling images

According to Pinterest, informative pins are up to 30% more engaging than other pins and using some simple text on top of the image to quickly describe the pin helps make the pin more pinnable. Images with multiple colors apparently get repinned 3.25 times more than the ones with a single dominant color and medium lightness is repinned 20x more than very dark images. Don’t post images that are too light or too dark, stay natural.

FIle names

Since search engines can’t really see your images, you need to include file names that contain your targeted keywords. You’re most likely get much better search performance with “pacific_dresses.jpg” than you will with “JPEG23343.jpg.” If you do it this way, when someone pins your images from another blog or website using Pinterest’s browser button, the image alt-text by default is what is going to be used as the pin description.

Clear and legible Font

Obviously, you need to pick a font that people can read otherwise no one would click on your photos. Try to pick a photo that’s not too busy that it eats up your font, the neater the better.

Compelling images

According to Pinterest experts White Gloves, images without a human face receives 25% more repins. “Lifestyle images” drive 159% more likes and repins because it helps your audience actually visualize what they can do with your products and it shows your products being used in real life.

Optimize your Board Name

If people can’t locate your board then obviously they’re not going to find the content on your board. Therefore you need to use a board name that your target audience is searching for so that they can find your content.

Now if you want Pinterest to work wonders for your business here are twelve killer tips:

Follow your competition

What better way to find out what sort of Pinterest strategies you can implement in your own account than by following your competition and figuring out what’s working for them?

You can find out who your competition is by searching them on Pinterest or using good old Google. Once you’ve pinpointed out other businesses related to your niche then explore their Pinterest accounts.

What’s working for them?

What sort of photos is getting more engagement?

Do they have active followers on Pinterest?

You need to determine what’s working for your competition, implement those strategies on your own Pinterest account and if you can improve on it.

Turn your Pinterest Page into a Business Page

There’s no massive difference between a personal page and a business page; the only difference is that business pages have added analytics features so you can get more data to help you. You can insight like how many unique users your Pinterest account gets, or which of your content gets the most repins.

You also need to create boards that are a direct reflection of what your business is all about. Creating boards that reflect your business is great for branding purposes.

Add a Pinterest Hover Pin It Button to your photos

A Hover Pin It Button is an excellent call to action because it’ll drive referral traffic from Pinterest direct to your website.

This button actually appears over the images on your website whenever a Pinterest user’s mouse hovers over them. It’s a great way to drive traffic to your site because it makes it easier for Pinterest users to pin images from your website.

Pinterest provides detailed instructions on how to use it so you should be able to get it going in just a few minutes.

Interact with your followers

If you want to actively engage your followers, then don’t forget to engage with people that comment on your photos.

Customers love a brand that interacts with them so a quick response to a user’s comment is good public relations and will engage your followers.

Build rapport With Influencers

Building rapport with influencers is a must for every social media platform because these people have hundreds and thousands of followers that might also follow your brand.

Start following the influencers in your niche and interacting with them. Repin their content, like them and even make comments on them. If these influencers can see that your brand is reaching out and making an effort, then they might decide to collaborate with you.

Optimize your Pinterest account for SEO

SEO (Search Engine Optimization) should always be present on all your social media accounts, and the same goes with Pinterest.

Make sure your username is a direct reflection of your business for SEO purposes; your ‘about’ section should also contain keywords preferably long tail ones that are related to your niche. Make sure the file name and description of your pins are related to your niche, include relevant hashtags on your posts and of course, include links to your website.

Your business description is also a relevant piece of your Pinterest account so make sure you make it count.

Look at using Rich Pins

Pinterest has five types of rich pins that’ll enable you to add a pin that’s specifically related to your niche. These are the five:

•Movie pins which include reviews, cast members and ratings
•Place pins which include a map, an address and a phone number
•Article pins which include the link, the headline, the synopsis and the author
•Product pins which tell you where to buy and includes real-time pricing and product availability
•Recipe pins which include ingredients, serving information and even cooking times

Figure out which rich pin applies to your niche then apply for it, this should give your followers more specific information about the pins that interest them.

Invite users to a Group Board

A group board is a great way to engage with your customers and potential clients.

Create a group board then invite other Pinterest users to pin on your board. Of course, as the admin of the board, you have the power to control which pin stay and which pins go, but this is definitely a great way to gain potential new customers and followers.

Don’t be afraid to use old photos

Most people who follow brands businesses are usually keen on seeing their journey so why not dig up your old photos and do a throwback board?

Take your followers on a walk down memory lane by showing the progress on how you started to where you are now; success stories are always a hit with the masses.

Get smart when it comes to naming your Images

If you want Pinterest users to find your website photos, then you have to tweak your image names a little bit. Add keywords and hyphens, and that’ll make your image more search friendly.

For example, instead of a standard camera name like EOS SBCS0000.JPG – try “women’s-designer-shoes.jpg.” This should help make your photo easier to find online.

Use other forms of media

While we all know that Pinterest is a visually driven social media platform, there’s also the option of using other media to make your brand stand out.

Try posting videos from YouTube or slideshows from SlideShare – that should make your brand stand out more. You can also try audio from SoundCloud to make things a bit more interesting.

Don’t use too many hashtags

You need to choose hashtags that are relevant to your pin’s theme. If you’re using a hashtag that is more than one word – try capitalizing the first letter of each word to make it easier for Pinners to read your hashtag. For example, instead of #bluedress try typing #BlueDress.

Unlike Instagram where hashtags are a vital component to making your content go viral, in Pinterest, you don’t use more than 20 hashtags in your pin descriptions because it’ll look spammy and it’ll turn Pinners off. The less clutter there is in your pin description, the better.

Keep in mind just because you are using hashtags in your content, it doesn’t mean your content will automatically shoot up to the top of the Pinterest search engine because you’re still competing with other pins using the same keywords and hashtags. If those other pins are appropriately optimized with high repin numbers, those pins will always be ahead of your pins. You need to wait for at least a couple of months until you actually see a new pin’s value. SEO is a long-term game – it won’t happen overnight, but it will happen.

In Conclusion

If you’re not using Pinterest to market your products or services, then you’re seriously missing out. because more than 87 percent of Pinterest users have bought a product because of the website.

Pinterest is one of the biggest website traffic drivers in the world and is actually 80% more viral and three times more effective at generating leads than Twitter. So if you’re an entrepreneur who wants to take your business to another level then what are you waiting for??

10 FREE Online Marketing Tools That Are Guaranteed To Boost Your Business

Posted on April 5, 2018January 1, 2025 by admin

Let’s face it; maintaining an online business can be quite expensive so as an entrepreneur, we’re always looking for free options that are readily available online.

If you’re currently stuck trying to find free marketing tools that can help you boost your business, I may have a solution for you. Here are ten Internet marketing tools that can be very useful in your marketing efforts.

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Feedly

Feedly is a news aggregator application for various web browsers and mobile devices running iOS and Android. It compiles news feeds from a variety of online sources for the user to customize and share with others. Basically, it’s a central place to organize, read, and share the information you need to stay ahead of the next big trend in your industry.

Keyword Niche Finder

Keyword Niche Finder is a fantastic tool that’ll help you find most profitable keywords in your industry. It’ll help you to categorize your keywords as well as provide you with keyword suggestions depending on your niche.

PhotoPin

Photopin is an excellent tool that sources out free images from websites like Flickr which you can then use on your site because they’re copyright free. The first 10-15 photos will be sponsored images so you can disregard those, but the rest should be free.

Content Idea Generator

Have you ever been stuck trying to come up with an awesome idea for content? Don’t fret because I’ve got a solution for you. The Content Idea Generator will provide you with a number of ideas that’ll help you get rid of that pesky writer’s block.

Google Drive and Dropbox

These tools will save your valuable files online so that you can access them later or share them with other people. Dropbox gives you 2GB space, and if you refer other people, you’ll get an extra 20GB of space. While Google Drive continuously saves your work while you are still in the process of preparing a document so even if your computer suddenly dies down, your docs will still be safe.

Small SEO Tools

Small SEO Tools is hands down one of the most awesome websites for small businesses. This website boasts some of the best FREE tools that are guaranteed to help you boost your business. It contains fantastic tools such as Article rewriter, Backlink checker, Google PageRank checker, Keyword suggestion tool, Plagiarism Checker, Page speed checker tool and many more.

Ahrefs

If you want to find out how many backlinks (incoming hyperlink from one web page to another website) your website has, then Ahrefs is the most reliable marketing tool for the job. Using this tool can even help you discover your competitors’ backlinks, and once you find out, you can try to approach these websites to link to your website as well.

Google page speed

This tool determines the loading time on your website giving you an insight on how fast your website loads. As you would probably be aware, no one likes a slow loading website so this can be a factor when it comes to getting more traffic. Google itself gives search priority to websites that load fast.

Google Analytics

Google Analytics is the best website to use when it comes to tracking your website’s activities and stats. It’ll give you detailed stats on how much traffic your website gets, what keywords your website is ranking for, which countries your visitors are coming from etc.. You’ll get few lines of code that you need to add to your website and then you can start tracking your visitors almost immediately.

MailChimp

MailChimp is an email marketing software that you can utilize to help you build subscribers for your website. If you have 2,000 or fewer subscribers, you can send up to 12,000 emails per month absolutely free. But if you have more then you would need to pay a fee depending on the number of your subscribers.

How To Make Over $5000 Per Month Publishing Kindle eBooks On Amazon

Posted on February 25, 2018January 1, 2025 by admin

Did you know that you can make a LOT of money publishing Kindle eBooks on Amazon?

Here’s another question that might shock you, did you know that you can earn a lot of money writing Kindle eBooks without actually writing it??

Some people even earn over $100,000 a month, and I’m about to reveal the secret to making money from Kindle eBooks based on my own experience.

If you’re a pretty good writer who’s got a knack for words, then you may look at considering publishing Kindle eBooks on Amazon’s Kindle program because it can be pretty lucrative as long as you’re consistently churning out dozens of quality books.

Long gone are the days where you need to approach publishing companies to look at your book clinging to the hope that they’ll one day publish it. Nowadays, anyone can be a self-published author as long as you are willing to put forth the effort and a few tricks up your sleeve.

The beauty of publishing a digital/kindle book is that you don’t need a lot of money to publish, you just need a lot of time to write the books and market them the right way.

Publishing a digital/kindle book is similar to blogging – if you’re an author who sells a lot of books and gets a lot of positive reviews per book, then you are well on your way to cash kingdom.

I’ve actually earned a lot of money from publishing books on Amazon, and the thing to remember is that not every book is going to be a hit, some books will sell and some won’t. You just have to be consistent when it comes to publishing books and eventually, you’ll start seeing some results.

My first book was around 30,000 words, and it was a niche that is very popular in Amazon – romance.

I chose romance for my first book because after much research I discovered that romance is one of the most popular Kindle categories, so the market for romance books was huge.

Based on my research the most in-demand romance books involves super rich people like the dude from Fifty Shades of Grey, war romance and military men, love triangles and even vampires.

Writing my first book

I wrote a love story based on one of my previous relationships on a trial basis – I was involved in a love triangle at one point in my life, and the plot was juicy enough to turn into a book.

The book took me a few days to complete, and as soon as I finished it, I headed straight to Fiverr and got a book cover made for just $5. Once done I then uploaded the book to the Amazon Kindle store. I was shocked that I received many compliments about my awesome book cover when it only cost me $5 to get it done.

I sold maybe five copies in the first month and around 15 on the second which wasn’t too bad for a first book since I had no expectations whatsoever. But in the same breath, I wasn’t rushing to quit my fulltime job either. I also didn’t do any form of marketing for the book because I assumed Amazon is excellent when it comes to marketing its products via organic search.

After my first book, I wrote five more books on romance. They weren’t epic novels, so I managed to finish the five books in two weeks. It wasn’t anything like those Danielle Steel books with over 200,000 words. Mine were more like short novels ranging from 20,000 to 30,000 words. Four of them went on to make an average of $300 per month, but one of the books surprisingly made over $5,000 per month which was shocking because I didn’t think that specific book was the best out of the five books I wrote.

What drives sales in Amazon’s Kindle program

I discovered that making money on Kindle books boils down to two things: People tend to buy Kindle books based on how great your cover looks and a compelling book description. Funnily enough, the content comes third. Once you’ve hooked Amazon users with your eye-catching cover and enticing book description, then it’s up to your content to keep your audience mesmerized and keep Amazon users wanting more.

Let me put it to you this way, would you watch a movie if the trailer was crap? Of course not! Movie trailers are deal breakers when it comes to how a film will eventually perform in the box office hence the reason why movie producers shed a lot of money on their trailers.

Similar to Amazon, a weak book description is a sure sign that your book won’t ever have the chance of taking off because you need to establish a “hook.” Why would random strangers buy a book with a bland book description? You need to hook the readers in the first two sentences of your book description to keep them wanting more.

How to write a book without actually writing it

Since I was running a number of businesses at the time, I had no time to sit down and write books anymore, so what did I do?

I went to Fiverr and hired some ghostwriters!

Just in case you didn’t know, a ghostwriter is a person who is hired to write books that are officially credited to another person as the author. You’ll probably be shocked to discover that many big-time authors also hire ghostwriters themselves.

I know… shocking right?

First I sent out a press release in Fiverr, and around 20 ghostwriters responded. I chose five that I liked out of the applicants because the five writers I picked can really fill space, churn out paragraphs loaded with flowery words and make the book sound a lot slicker.

I discovered that a lot of authors make money from short stories with around 10,000 – 20,000 words so I decided to get in on that market. I created five different romance books in point form; they were around 4,000 words each – I submitted them to my ghostwriters, paid them $250 for each book and within a few weeks they’ve come up with five books with around 30,000 words each.

How much should you charge for your book?

I sold the books at around $2.95 each which is a price that most Amazon users would gladly pay because most people would hesitate to pay anything that’s more than $5. Amazon is the best platform for impulse buys so $2.95 is right up that alley.

Since it only took me a few hours each to create the five books, I didn’t feel bad about selling them at a much lower price. I also discovered that selling them in a bundle was also more lucrative so I decided to offer that as an alternative.

Prime Reading programme

Another option I tried was the Prime Reading programme. Prime Reading offers free access to subscribers similar to Netflix, and you’ll get paid based on pages read by Amazon users. You can earn decent money out of it, but I prefer the bundle route because I can earn much more.

I was easily making more than $5000 per month, and that’s with the help of cheap but talented ghostwriters, 5 dollar book covers, and attention-grabbing book descriptions.

I was even writing random books about random subjects like women’s shoes, parenting, baking, home improvement, etc.. As long as I could see a potential niche, If it’s a niche I could see making a book out of it I even hired professional editor on Fiverr around $100 to edit the books since I didn’t have time to edit the books anymore.

How to hit the bestseller list

Some of my books have surprisingly hit the bestseller list, and once that happens, you’ll see a lot more cash coming in.

Keep in mind that you don’t have to be a massive authority in your niche to be a best-selling author. It just means that you’ve reached the number one spot in any category. I’ve hit the bestseller list for some small categories but only for a few hours but those few hours should be enough to get more eyeballs on your book.

A secret trick to getting into the bestseller list is to place your book in specific categories that aren’t that competitive so that it’s a lot easier for your book to make it to the top. Case in point: when I chose romance as a category, I was competing with a million other books in the same category because this specific category is way too popular. When I switched to categories such as “Australian historical fiction” and “Religious Historical Fiction” – that’s when I was able to reach number one.

How to get more reviews for your book

Reviews are also critical when it comes to making money for your books because the more positive reviews your book has, the more chances people will buy it. It’s called social proofing – you’ll convince a lot more people to buy your books if hundreds of people had a positive experience out of it. The magic number is around 30 reviews, any book with 30 reviews and over has a better chance of getting sold.

Here’s how you can get more reviews for your book:

Once you’ve published a book, Amazon will give you the option of giving the book away for free for up to 5 days as a promotional tactic. You can send a link to people you know during this time and ask them to review your book.You can also

look at the reviewers of similar books within your niche – target your competitor’s reviewers.

To do this, you need to head to the review section of one of your competitors. Pick a reviewer who gave the book a positive

review, click the reviewers’ Amazon profile, and you’ll be able to see their contact information including an email address,

Facebook account, Twitter account, YouTube account as well as other SNS accounts.

Once you’ve got an email address, you can shoot them a friendly email telling them about yourself and your awesome book and give them a link to your free book. I used to have the time to do this, but now I just hire Book Razor to do it since this process takes forever to do and I just don’t have the time to do it anymore. The good thing is, once you’ve compiled your reviewer’s list you can just keep that list and keep those reviewers in the loop whenever your latest book has been released.

In conclusion

So in a nutshell, if you’re thinking of making money out of publishing Kindle books in Amazon, think Eye-catchy cover and breathtaking book description. Once you’ve gotten through these first two hurdles, then it’s up to your content to keep the readers coming back for more.